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Nam Heong Ipoh’s Products

Nam Heong Ipoh has provided so many choices of food. The items are grouped into

8 categories.

2.1 Noodles

- Nam Heong Chicken Hor Fun

- Ipoh Lum Mee

- Supreme Prawn Noodles

- Signature Dry Assam Curry Noodles

- Traditional Pan Mee

- Penang Fried Kuay Teow

- KL Curry Laksa

2.2 Rice

- Kong Po Rice

- Black Pepper Rice

- Ginger Spring Onion Rice

- Sweet & Sour Rice

- Butter Rice

- Marmite Rice

2.3 Nam Heong Roasted Sausage

- Signature BBQ Pork Belly Rice

- Signature Chicken Rice

- Kampung Chicken

- Nam Heong Roasted Sausage

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2.4 Dessert

- Ipoh ABC

- Cendol

- Red Bean Dessert Soup

- Ipoh Caramel Egg Custard

- Mixed Fruit Rice

- Ipoh Tau Fu Fah

- Red Bean Slush

- Happy Sundae

2.8 Others 1

- Mixed Fruit Rice

- Ipoh Tau Fu Fah

- Red Bean Slush

- Happy Sundae

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1.0 Target Country – Indonesia

China is tactically great-located and it shares the mainlands with Malaysia.

China and Malaysia do have the same language that is, Chinese. A bit of different

pronunciation and accent won’t be the factor to deteriorate the business.

The main targeted cities for Nam Heong Ipoh to expand are Shanghai and Beijing.

The populations of these two cities are of 24.15 million and 21.5 million.

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3.1 Political factors in Shanghai

Stability of Government

China is considered to have lower risk compared with other happening market.

Regulatory and legal fluidity is a main trouble for other corporation in the area.

“The politic in China is promising as there is only one party to rule the country.

Transparency is indeed a major issue to consider in China especially to the foreign

companies.

The good news is China is not a place full of political problems. The government is

very strict and carry out the law to sustain the country. China is also very strong in

term of security and crime.

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3.2 Economic

Inflation Rate

Interest Rate

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Disposable Income in China

Unemployment Rates

Foreign Exchange Rate

100 Myr = 162 Chinese Yuan

100 Myr = 26 US Dollar

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3.3 Social

Cultura Implications

- As the two countries are quite similar, it would be a matched surprise.

Demographics

Age Structure 0 – 15 years: 27.3%

16 – 25 years: 16.1%

26 – 55 years: 41.2%

56 – 65 years: 8.3%

66 years and over: 5.9%

Dependency Ratios Sum of dependency ratio: 51%

Youth dependency ratio: 43%

Elderly dependency ratio: 8%

Median Age Sum: 31 years

Population Growth 0.92%

rate

Birth rate 19.02 births/1000 population

Death rate 7.31 deaths/1000 population

Social Lifestyle

- China are famous for their proverb ‘Dare to do hard work’. This can be

comprehended as the fast pace of the local citizens. They always give their

full commitment in their duty.

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Educational Level

Distribution of Wealth

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3.4 Technological

New Discoveries

- Due to the launch of new technologies ike smartphone, tablet, high speed

internet, it is as easy as ABC to break the ice via the devices. Social media

like WeChat, Whatsapp and Instagram, business has been easy to

communicate.

Rate of technological obsolescence

- Shanghai lives in a communist dictatorship. Although communist

dictatorship sounds bad for many people but China government still

prioritise the open free market within controlled parameter as China is too

big. Technology is hoisted up by the government so Nam Heong Ipoh

needsn’t to worry about the technological obsolescence.

Rate of technological advances

- China has very high competition on food delivery service. So Nam heong

Ipoh has to make sure of the trend and cooperate with the delivery apps in

Shanghai.

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3.5 Environment

Geographical Location

- As mentioned in the East Asia map in 3.0.

Climate and Weather

- China and Malaysia have different weather conditions. Malaysia is a tropical

country whereas China has 4 seasons.

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People’s Attitude towards the Environment

- Based on the documentaries, the attitude of people in Shanghai towards

environment is moderate. However, Nam Heong Ipoh has to provide wasste

bins a lot in their restaurants to keep the place clean.

3.6 Legal

Product Regulations

- Nam Heong Ipoh’s dishes are classified under the China Food Regulation

from June 30, 2001. Every restaurant has to broadcast the kitchen food

making process (CCTV) at the reception.

Employment Regulations

- To etasblish a corporation in China, some laws have to get by to engage

people. Firstly, the corporation has to acquire the legal document before

posting job engagement.

Patent Infringements

- To make a trademark in China it would take 6 to 12 months.

Health and Safety Regulations

- Nam Heong Ipoh is going to launch their restaurant. Nam heong Ipoh needs

to proof and outshine the high quality of their every dish.

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2.0 External Opportunity and Threat

4.1 External Factor

As Shanghai has many special street food, Nam Heong has to really make the food

delicious and unforgettably palatable. This is the only way to divert crowds from street

food to dine-in experience.

4.2 External Threat

There are also so many quality restaurants in China like Lost Heaven Bar, Jia Jia tang

Bao, Xindalu China Kitchen, ULTRAVIOLET BY PAUL PAIRET and others. These are

the top-notch dine-in restaurants that would be a major threat to Nam Heong Ipoh.

Nam Heong Ipoh not only has to increase the food quality, but also to the ambience

of the dining experience.

3.0 Recommendation

In a nutshell, the launch of Nam Heong Ipoh in Shanghai will be a great confident

boost as the Chinese citizens never have this kind of ‘Old Town’ experience before.

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References

BureauVeritas, (2010). Retrieved from http://www.bureauveritas.com

Export Government (2012). Retrieved from http://www.gbgchina.com

Gulimoto, C.Z. (2014). Mapping the diversity of gender preferences and sex

imbalances in China in 2010. Population Studies. 69, 299-315.

Luxembourg for Business, (2016). Market Entry Guide China. Retrieved from

http://www.luxembourgforbusiness.lu/sites/default/files/publications/pdfs/market-

entryguide-china.pdf

Mirandah, (2001). Indonesia Patents System. Retrieved from

http://www.mirandah.com/indonesia-41054/patent-system-in-china

Nam Heong Ipoh Products (2016). Products Retrieved from

http://www.namheongipoh.com.my/namheong%20web(product%20B1.html

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