Design Thinking for Geeks

Nina Khosla & Doug Tarlow www.youngandbrilliant.net & www.dougtarlow.com

The Design Process

Understand

Observe

Define

Ideate

Prototype

Test

(It’s not that different from what you do, but let’s figure out what we’re talking about anyways.)

Understand

Observe

Define

Ideate

Prototype

Test

“Deep dive.” Understand. Build Knowledge.

Understand

Observe

Define

Ideate

Prototype

Test

“Deep dive” is a fancy term for doing research. (lots of it)

Understand

Observe

Define

Ideate

Prototype

Test

Look with a blank slate.

Look for related and analogous examples. Stay as open as possible and embrace uncertainty.

Understand

Observe

Define

Ideate

Prototype

Test

Watching. Interviewing. Learning. Stalking.

Understand

Observe

Define

Ideate

Prototype

Test

Ethnography. Developed to study tribes like these...

Understand

Observe

Define

Ideate

Prototype

Test

Ethnography.

...and adapted to study tribes like these.

Understand

Observe

Define

Ideate

Prototype

Test

How do I do it?
Observations: It’s not stalking, but it’s close. The Ethnographic Interview: It’s not about you (or your product), its about them.

Understand

Observe

Define

Ideate

Prototype

Test

How do I do it?
Observations: It’s not stalking, but it’s close. The Ethnographic Interview: It’s not about you (or your product), its about them.

... In the digital space?

Usability + tracking tools

Observing in “public” spaces

User interviews + walkthroughs

Understand

Observe

Define

Ideate

Prototype

Test

Needfinding. What are needs? Needs (VERBS) != Solutions (nouns)

Understand

Observe

Define

Ideate

Prototype

Test

Needfinding. What are needs? Various levels of needs: Common Context Activity Qualifier
Need for social connection. Need to make new connections. Need to meet people on Meetup. Need to join the TechNY Meetup.

Understand

Observe

Define

Ideate

Prototype

Test

Develop a point of view. Articulate insights. Define the problem.

Understand

Observe

Define

Ideate

Prototype

Test

Design is a convergent and divergent process.

Understand

Observe

Define

Ideate

Prototype

Test

Design is a convergent and divergent process.

Understand

Observe

Define

Ideate

Prototype

Test

Design is a convergent and divergent process.

Understand

Observe

Define

Ideate

Prototype

Test

Design is a convergent and divergent process.

Understand

Observe

Define

Ideate

Prototype

Test

Two popular ways to create a point of view: (User) needs (verb phrase) in a way that (way).

How might we (verb phrase)?

Understand

Observe

Define

Ideate

Prototype

Test

Two popular ways to create a point of view: Daniel, who uses clothes as an art form, needs to explore the Zappos site in a way that makes online shopping a creative experience.

Understand

Observe

Define

Ideate

Prototype

Test

Two popular ways to create a point of view: Daniel, who uses clothes as an art form, needs to explore the Zappos site in a way that makes online shopping a creative experience. How might we create exciting exercise experiences for those who don’t normally exercise?

Understand

Observe

Define

Ideate

Prototype

Test

Two popular ways to create a point of view: Daniel, who uses clothes as an art form, needs to explore the Zappos site in a way that makes online shopping a creative experience. How might we create exciting exercise experiences for those who don’t normally exercise?

Understand

Observe

Define

Ideate

Prototype

Test

Brainstorming. Mindmaps. Post it notes.

Understand

Observe

Define

Ideate

Prototype

Test

Brainstorming
(the quintessential design thinking activity). 1. Provide focus. 2. Defer Judgement. 3. Build on the ideas of others. 4. Encourage wild ideas. 5. Visualize it. 6. One conversation at a time. 7. Go for quantity not quality.

Understand

Observe

Define

Ideate

Prototype

Test

Build. Visualize. Test.

Understand

Observe

Define

Ideate

Prototype

Test

Prototypes can be simplified if built to test one thing at a time.

Form prototypes for the original Apple mouse sitting in the Ideo offices.

Understand

Observe

Define

Ideate

Prototype

Test

A prototype is an artifact to have a conversation around.
Prototype for a piece of surgical equipment built by an Ideo designer in the middle of user interviews with a surgeon.

Why is this cool?
(in the mind of a geek)

Balancing concept and prototype.
Go beyond the local maxima.

Why is this cool?
(in the mind of a geek)

Subjectivity? No, there’s a science to design.
Data-driven: quantitative and qualitative.

Why is this cool?
(in the mind of a geek)

A process developed by creativity researchers.
Be more creative with more restrictions.

What does this mean?
(for geeks)

What does this mean?
(for geeks)

Questions?
(from geeks)

http://bit.ly/sekkrit

Sign up to vote on this title
UsefulNot useful