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BISTAL MINERAL WATER
MARKETING SURVEY FINDINGS, SUGESSTION ON FINDINGS AND COURSE OF ACTION
Prepared by:Prakash Singh Rawat
Falna 6. Jaswantpura 4. Bagra 3. Sanchore 13. VADAJI 2. Swaroopganj 8. 3. Bhinmal 5. Jalore 9.INTRODUCTION This is my report which is based on my marketing survey which was conducted from 24/07/2010 to 26/07/2010 at different destination of SIROHI and JALORE district of RAJASTHAN. Mount Abu 10. Takhtgarh The persons to whom I conduct meeting are as following as:S. Pindwara 7. 8. Raniwada 12. VIJAYJI RAVIJI BIKESHJI RAJENDRA JI RAMJI ASHOK JAIN ISHWARPUROHIT RAMESHJI CONTACT NO. CONTACT PERSON 1. The following destination I had visited during my visit is as following as:1. 9. 6. 4. Aahore 2. 7. Abu Road 11. 9982109099 9680741745 9828242004 9460287428 9414373951 9414373951 ------------------9784605877 9414925250 9772601699 PLACE PINDWARA SWAROOPGANJ SWAROOPGANJ MOUNT ABU ABUROAD ABU ROAD KALENDRI REVDAR MANDAR RANIWADA 10 0MJI .NO. 5.
5. As through my survey I had found a common problem at almost every destination is no response from company office and from company personnel to dealer regarding their problems and their queries. 3. Aahore Etc. 19 ASHOKJI . 9251660247 9950993884 9982203104 9414612245 9829686504 9414448099 SANCHOR BHINMAL RAMSEEN JALORE BAGRA AAHORE TAKHATGARH FALNA SHEOGANJ FINDINGS:As on the basis of my survey I would find the following problem present at different destinations:1. 2. 14 GOVINDJI .11 MANOJ JI . Poor management of distribution channel or we say that there improper distribution network as at some places more than one dealer dealing with retailer. There is no coordination between company’s dealers. Absence of company dealer at different destination such as at Abu Road. Some dealer also complaint about packaging quality such as cartoon quality and some also complaint about leakage problem. Improper coordination between company and dealers. 7. 18 SURESHJI . 6. Takhtgarh. 9829729624 9636909598 9414153096 9785983861. Lack of marketing personnel who meet dealers and retailers that problem rises insufficiencies in marketing activities. 12 ROHIT JI . 16 SURESHJI . 15 VIPULJI . 17 RAMBABUJI . . 4. 13 LACHAJI .
So the suggestions are as following:1. 3. They also targeted the potential market. We also consider on the generating new dealers at those destination where there are not appointed dealer by company.8. 2. We must be recruiting and select the efficient marketing personnel and fix their responsibility toward company as well as toward our dealers. Company can’t provide any motivational schemes to retailer and dealers. On the basis of my survey I had concluded that we must conduct a dealer meet program as soon as possible at our head office which provide a base for strong relationship to our dealer. 6. We must build our company brand image at market place and in the mind of consumers by differentiating our product from competitors and provide all information how our product is superior from our competitor’s quality wise and provide information of the quality of our products. . 8. past track record of our dealer and also consider the financial position and market reputation of dealer. We should build proper distribution network through which we reaches our end user and we maintain proper management of distribution network as deciding the working area of every dealer as those are not deal within other dealer territories. We should maintain good relationship to our dealer and provide proper response to their problems and their queries at time to time and fix a responsibility of company toward our dealer as dealers are an important role in distribution network if we satisfied them. SUGGESTIONS:These are my suggestion which are prepared are based on conclusion of above findings. 7. We must be consider on our credit policy and its my opinion that we prepare a credit policy on which we provide credit to our dealer that include our security system. These marketing executives are conducting regular meet to dealer and retailer regularly at fixed time period which helps us to generate our sale and also we know the problem at market place and find out the solution of those problem at company level. Also helps us to know the queries of our dealer and know the marketplace real competition and they also helps to get the information of competitor’s strategies. Provide motivational schemes to our dealers as well as our retailer which motivate them to sell our product from their counters as more as possible and for that motivational scheme we prepare a proper strategies to provide benefit to our dealer and retailer by sharing fix percentage on profit it helps us to prepare a effective scheme strategies. Logistic problem is also a common problem at many destinations that is time period of order delivery to dealer. they so more interest to sell our product. 9. 5. We must be concern on our logistic system and prepare an effective logistic policy which has included all guidelines regarding the all logistic activities and decide the regulations regarding logistic such as time period of delivery. This suggestion must be considered at the time of preparing marketing strategies. 4.
Remuneration of marketing executives and incentives. COURSE OF ACTION:That is an action plan which may we implement in this month for starting our marketing campaign to increase our product sale in market. For all above marketing activities we must decided and fix a budget which we expend on our marketing activities. No. of candidates required. print ad on local news papers. company pamphlets etc. hording at specific locations. This planning included following events:• MARKETING EXECUTIVES: Firstly we must be conduct a program of recruitment and selection to appoint a efficient and effective marketing executives as soon as possible most probably within 15 days for that we publish an advertisement in local newspapers. 5. 3. CONSIDERING AREAS:1. Their working are as following:- . Qualification of prospective candidates. Their territories. 4.9. As we want to build a brand image of our company the we need to design our marketing campaign as in present scenario it is an important part of any company marketing strategies this campaign included sales promotion activities such as audio visual advertisement on local channel of city. 10. 2.
of dealers attends that meeting. detail information about our product.prepare a audio visual advertisement which show working at our plant.prepare and design different pamphlets which provide information all information about our product all the certifications. Prepare daily report and daily reporting to head office about their working. Decide budget and activity conduct at meeting. 2. 4. Opening new counters. Timing of meeting & day of meeting which suit the dealers as more no. Decide purpose of our meet that make easy to convey company message to dealer. 3. T. • MOTIVATIONAL SCHEMES: Finally we prepare the motivational schemes which we provided to our retailer and dealers to motivate them to buy or sell our products. Meeting with distributors and also with retailers.V. Hording: . • CONDUCT DEALER MEET: Prepare a Performa of dealer meet in which we invite all our dealers at for get together with them. Place of meeting. For that we have to be prepared for following: 1. • MARKETING CAMPAIGN: Secondly we work on to prepare a marketing campaign with aggressive strategies. Accomplished their task and achieve their targets with in time limit. 6. need of pure drinking water and it shows superiority of our product over our competitors and these ad are telecast on local channels. That ad also shows our certifications of quality. Print Ad: . We must assign and develop achievable targets. Provide all information to retailer and different consumer about our product and also describe the quality supremacy on our competitors.publish company ad in different local news papers such as SIROHI BHASKAR & SIROHI PATRIKA which contain information about why we drink mineral water and requirement of ISI mark for purity and that ad mostly concentrate on health of people effect of impure water and quality of competitors without claiming directly anyone. Take orders form different retailers and from dealers. Find out competitors strategies and provide information to head office about that.we must prepare some hording which included all information about our company and our product. . The following element included in our marketing campaign:1. 2. Ad: . These hording are design in such a way that it attract customer intension immediately 4. 3. Pamphlets: .Generate sale.
Schemes are prepared on the basis of the scheme provided by our competitors. 3. We only share some percentage of our profit to our retailer and dealer to increase our sale. Schemes are categories in different category such as long term and short term. 4. dealer’s schemes & retailer’s schemes. The targets are achievable for dealer and retailer against which we provide schemes. 2. 5. PRAKASH SINGH RAWAT .The following element should consider on preparing scheme:1. Fix time period for achieve target for taking benefit of schemes.
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