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Project Report

On

CUSTOMER CHOICES AND PRODUCT SATISFACTION’’

For

PARLE BISCUITS PVT. LTD. KHOPOLI

Submitted in partial fulfillment of two years full time course in


Masters in Management studies, 2009-2011,
Yadavrao tasgaonkar school of business management,
bhivpuri, karjat.

By
Mr. Bhuvan Manohar Dusane
Yadavrao tasgaonkar school of business management
Bhivpuri, karjat
PARLE BISCUITS PVT. LTD. DONVAT, KHOPOLI

STUDY ON

“CUSTOMER CHOICES AND PRODUCT SAISFACTION”

A SUMMER PROJECT REPORT DURING APRIL-MAY-2010


UNDER THE GUIDANCE OF

DR. C. SATYANARAYAN

SUBMITTED BY

MR BHUVAN MANOHAR DUSANE


IN PARTIAL FULFILLMENT OF MMS FROM
YADAVRAO TASGAONKAR SCHOOL OF BUSINESS MANAGEMENT
KARJAT
ACKLOWLEDGEMENT

It is said,The most important single word is we and the zero important


single word is I . This true even in today s modern era. It is absolutely
impossible for a single individual to complete the assigned job without help
and assistance from others.

It is my greatest pleasure to acknowledge sincere gratitude towards Mr.


KISHOR SHELKE for the completion of the project work.

I would also like to acknowledge to my sincere gratitude to the Director of


my institute Dr. C. SATYANARAYAN.

I am thankful to all of my friends and batch mates for their help in


completing this project work. Finally, I am thankful to my entire family
members for their great support and encouragement.
Executive Summary

The objective of the project was to do customer choices and product


satisfaction” what are the customers choices in regardance to the product also
the various issue related to the satisfaction of the product .so it is totally based
on the chicoes and satisfaction of the customer in reference to the product
of parle.

As the company is renowned and it already marketed to a large number of


customers, it was essential to know the feedback of customers in order to
formulate effective marketing and sales strategies in future and improve the
quality of service to achieve better consumer satisfaction.

The site visits and companing made us possible to measure the satisfaction
of consumer by identifying the attributes, which gave consumer-varying
degrees of satisfaction.

Questionnaire based on company format some attributes like requirement of


customer and sales services offered by company were identified as critical
(motivational) factors for providing satisfaction to consumers. But
absence of such hygienic factors definitely results in a dissatisfied consumer.
These hygienic factors could result in selling but their absence can certainly
unseal the product offering.

For this a questionnaire was prepared which gave a vague idea about the
people who were really interested and wanted to know about various new
opportunities in the fmcg sector. Go through questionnaire in different
different area and people in the khopoli city. The study was undertaken for
raigad region during two months. The researchers were given first 15 days for
collection of data and scanning the data. The questionnaire contains various
aspects like there. Address, their present age, profession, number of
dependents, Goals and also planning for old age (Retirement) etc.

The second part of the study that consists of 40 days contains scanning the
questionnaire and taking appointments. After that usually meeting the
persons and tell them about the company.
Most important part is analyzing the information.
CONTENTS

Serial No. Particulars Page No.

1. Introduction

2. Industry Profile

3. Company Profile

4. Scope of the work

5. Research Methodology

6. Data interpretation and analyses

7. Observation and findings

8. Limitation and Recommendation

9. Bibliography

10. Annexure