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Figure 1

World Wealth, World Debt and
World Corporations 2018
Prepared By: Gholamhossein Davani-EMBA,CPA

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Much global billionaires, much more global assets but poor world population

By: Gholamhossein Davani-EMBA

According to Credit Suisse, report and IMF special report those are supported by several
special reports global assets in 2017 has increased to $ 280.289 Billion. On the other
hand Global total debt has increased to $233,453 Billion. Research shows total debt has
jumped from $50 Billion (1997) to $233,453 Billion (2017). On the other hand there are
just eight men who collectively own as much wealth as the poorest half of the global
population.
Oxfam warns that the gap between the super-rich and the very poor has widened greatly
in the space of a year. In 2016, it was the world’s 62 richest people whose combined
wealth equated that of the poorest 3.6 billion on the planet. The total global world assets
are about $280,289 Billion against global total debt were about $233,453 Billion those
comparison in selected countries are as:

Total Wealth Total Wealth Wealth per
Rank Country Wealth per adult Rank Country
$B-USD adult USD
$B-USD USD

United
1 93,560 388,585 6 France 12,969 263,399
States

2 China 29,000 26,872 7 Italy 10,853 223,572

3 Japan 23,682 225,057 8 Canada 7,407 259,271

United
4 14,073 278,038 9 Australia 7,329 402,603
Kingdom

South
5 Germany 13,714 203,946 10 6,586 160,609
Korea

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Meanwhile review of Credit Suisse report shows median wealth per adult in selected 12
countries 2017 are as follow:

No. Country Median wealth No Country Median Wealth

1 Iceland $444,999 7 Norway $130,543

2 Switzerland $229,059 8 Italy $124,636

3 Australia $225,337 9 Japan $123,724

4 Luxembourg $167,664 10 France $119,720

5 Belgium $161,589 11 Singapore $108,850

6 New Zealand $147,593 12 UK $102,641

According to the IIF those summary are in below table $68 trillion, the largest chunk,
belongs to non-financial companies despite financial institutions have $58 trillion of
borrowings and governments debt around the world have $63 trillion and finally there are
households, with total debt of $44 trillion.

Comparison world total debts in 1997, 2007 and 2017 are as follow:

Des 1997 2007 2017
Total global
50 162 233
debt($TR)
Total global
120 223 280
assets($TR)
Government debt 19 33 63
Financial sector 14 53 58
Non-Financial sector 22 42 68
Households debt 15 34 44

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Statics confirmed US hasn’t posted an annual budget surplus since 2001, when the
federal debt was only $6.9 trillion (54% of GDP). Fast forward to today, and the debt has
ballooned to roughly $20 trillion (107% of GDP), which is equal to 31.8% of the world’s
sovereign debt nominally. The US just passed $20 trillion in debt for the first time, while
the UK owes £1.9 trillion ($2.5 trillion). Among OECD countries, Ireland, the US and
Italy are next, with $62,687, $61,539, and $58,693 respectively. Belgium, at $58,134, is
above the OECD average of $50,245 and Austria, France and Greece all have higher per
capita debts than the UK, and their citizens would have to find almost $50,000 each
($49,975, $49,652 and $47,869 respectively). Oxfam said the world’s eight richest
billionaires control the same wealth between them as the poorest half of the globe’s
population, according to a charity warning of an ever-increasing and dangerous
concentration of wealth. Last year, Oxfam said the world’s 62 richest billionaires were as
wealthy as half the world’s population. However, the number has dropped to eight in
2017 because new information shows that poverty in China and India is worse than
previously thought, making the bottom 50% even worse off and widening the gap
between rich and poor.

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According to the OECD in 2012 the top 0.6% of world population (consisting of adults
with more than 1 million USD in assets) or the 42 million richest people in the world held
39.3% of world wealth. The next 4.4% (311 million people) held 32.3% of world wealth.
The bottom 95% held 28.4% of world wealth. The large gaps of the report get by the Gini
index to 0.893, and are larger than gaps in global income inequality, measured in 2009 at
0.38.[7] For example, in 2012 the bottom 60% of the world population held same wealth
in 2012 as the people on Forbes' Richest list consisting of 1,226 richest billionaires of the
world.

The Oxfam report added that since 2015 the richest 1% has owned more wealth than the
rest of the planet. It said that over the next 20 years, 500 people will hand over $2.1tn to
their heirs – a sum larger than the annual GDP of India, a country with 1.3 billion people.
Between 1988 and 2011 the incomes of the poorest 10% increased by just $65, while the
incomes of the richest 1% grew by $11,800 – 182 times as much.

The world’s richest people have seen their share of the globe’s total wealth increase from
42.5% at the height of the 2008 financial crisis to 50.1% in 2017, or $140,000 Billion,
according to Credit Suisse’s global wealth report published on Tuesday.

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“The share of the top 1% has been on an upward path ever since [the crisis], passing the
2000 level in 2013 and achieving new peaks every year thereafter,” the annual report
said. The bank said “global wealth inequality has certainly been high and rising in the
post-crisis period”.

The increase in wealth among the already very rich led to the creation of 2.3 million new
dollar millionaires over the past year, taking the total to 36 million. “The number of
millionaires, which fell in 2008, recovered fast after the financial crisis, and is now nearly
three times the 2000 figure,” Credit Suisse said.

These millionaires – who account for 0.7% of the world’s adult population – control 46%
of total global wealth that now stands at $280tn.(Guardian International).

According to the World Inequality Report 2018, the top 1% in the world had twice as
much income growth as the bottom half since 1980. Meanwhile, income growth has been
sluggish or even flat for those with incomes between the bottom half and the top 1%.
Oxfam’s new Reward Work, Not Wealth report reveals that the world’s wealthiest 1% got
82% of the wealth generated in 2017, while the bottom 50% saw no increase at all!
The world’s 500 richest, according to Bloomberg Billionaires Index, became US$1
trillion richer during 2017, “more than four times” the gain in 2016, as their wealth
increased by 23%, taking their combined fortunes to US$5.3 trillion. According to
the UBS/PwC Billionaires Report 2017, there are now 1,542 US dollar billionaires in the
world, after 145 more joined their ranks in 2016.

Let’s look at the top five “government leaders” in each category those have about $
41,565 Billion debt nearly 66% world debt and United states has about 31.8% world debt.

Rank Countries Debt (B-USD) % of Global Debt Debt-to-GDP

1 United States $19,947 31.8% 107.1%

2 Japan $11,813 18.8% 239.3%

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Rank Countries Debt (B-USD) % of Global Debt Debt-to-GDP

3 China $4,976 7.9% 44.3%

4 Italy $2,454 3.9% 132.6%

5 France $2,375 3.8% 96.3%

We find external debt 20 countries in 2017 those have largest external debt in as follow:

External debt Per capita No. Of
Rank Country % of GDP
B-USD USD Billionaires

1 USA 19,947 54,426 107.1 533

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2 UK 7,852 119,000 283

3 France 5,369 82,600 213 39

4 Germany 5,141 62,600 148 117

5 Netherlands 4,306 234,000 533 10

6 Luxembourg 4,014 6,733,000 6,731 7

7 Japan B3,516 27,600 74 33

8 Italy 2,324 39,200 126 42

9 Ireland 2,236 471,000 780 8

10 Spain 2,116 44,100 167 25

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External debt Per capita No. Of
Rank Country % of GDP
B-USD USD Billionaires

11 Canada 1,776 48,500 116 39

12 Switzerland 1,738 205,000 265 35

13 China 1,563 1,100 13 318

14 Hong Kong 1,499 203,000 414 69

15 Australia 1,488 60,800 126 32

16 Singapore 1,320 231,000 453 21

17 Belgium 1,278 112,000 265 2

18 Sweden 939 94,500 177 31

19 Austria 638 73,100 167 8

20 Norway 623 117,000 169 14

It is wonderful that despite the world debt has increased the number of billionaires and
also millionaires has been increased. For example world debt from 2002 had have been $
86 TR , 2007 =$149 TR , 2012 =$207 TR and 2017 grow to $ 233TR Meanwhile largest
country debtors has largest billionaires?! It seems has special relation to total debt and
number of billionaires in every country?!

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There are 2,043 billionaires in the world, representing a 13% increase from last year’s
tally of 1,810, according to the annual Forbes list 2017. A separate report released
Tuesday of the world’s billionaires painted a different picture. According to the Wealth-
X’s Billionaire Census 2017, the world lost a net of 76 billionaires in 2017, with the total
number reaching 2,397. Their combined net worth totaled $7.4 trillion, Although the ratio
of debt-to-gross domestic product fell for the fourth consecutive quarter as economic
growth accelerated. The ratio is now around 318 percent, 3 percentage points below a
high set in the third quarter of 2016, according to the IIF. It is meaning grow rate of debt
effect to number of billionaires since according to last research the world's richest 1
percent reaped 82 percent of its wealth last year while the poorest half saw no increase at
all. The reasons for the growing disparity boil down to tax evasion, firms' influence on
policy, erosion of workers' rights and cost cutting, and it shows that the global economy
values wealth over work, the organization stated.

Finally Dollar millionaires make up 0.7% of the adult population but hold 46% of global
wealth as chart below :
Des Under$10K 10K-100K 10K-1000K Upper 1000K
No. Person
3,747 1,054 391 36
(M person)
% World
70.1 21.3 7.9 0.7
population
% world Wealth 2.7 11.6 39.7 45.9
Net Wealth
7,600 32,500 11,400 128,700
($Billion)
Source: Global Wealth Data 2017 Suisse Credit

It is meaning, the 36 million people with at least $1m of wealth are collectively worth
$128.700 Billion. More than two-fifths of the world’s millionaires live in the US,
followed by Japan with 7% and the UK with 6%. Wondering at present these millionaires
– who account for 0.7% of the world’s adult population – control 46% of total global
wealth that now stands at $280,000 Billion?

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Other research shows from 2000 to 2017 average shares of top 12 countries has been about 76% to 81% world wealth as
below table:

South United United Average top
Year Australia Canada China France Germany Italy Japan Spain Taiwan
Korea Kingdom States 10
2000 - 2.1% 4.0% 3.9% 5.0% 4.7% 16.5% - 1.7% 1.6% 6.1% 36.2% 81.8%
2001 - 2.1% 4.4% 4.0% 5.0% 4.7% 14.2% 1.7% 1.8% - 6.0% 37.5% 81.4%
2002 - 2.0% 5.1% 4.8% 5.6% 5.5% 14.1% 1.7% 2.0% - 6.5% 33.8% 81.1%
2003 1.7% 2.2% 5.2% 5.3% 5.9% 5.8% 13.3% - 2.3% - 6.6% 32.1% 80.4%
2004 - 2.2% 5.0% 5.9% 5.9% 5.9% 12.0% 1.8% 2.4% - 6.9% 32.0% 80.0%
2005 - 2.5% 5.0% 5.5% 5.2% 5.3% 10.5% 2.0% 2.3% - 6.4% 34.7% 79.4%
2006 - 2.4% 5.8% 6.0% 5.5% 5.5% 9.3% 2.1% 2.5% - 7.0% 32.8% 78.9%
2007 2.1% 2.7% 7.0% 6.4% 5.8% 5.7% 8.4% - 2.6% - 6.8% 29.3% 76.8%
2008 1.9% 2.4% 6.8% 6.7% 6.4% 6.1% 11.8% - 2.4% - 5.1% 27.5% 77.1%
2009 2.2% 2.7% 7.8% 6.5% 6.2% 6.0% 10.8% - 2.4% - 5.7% 26.0% 76.3%
2010 2.4% 2.8% 8.1% 6.1% 5.6% 5.2% 10.6% 2.2% - - 5.3% 27.4% 75.7%
2011 2.8% 2.8% 8.5% 6.0% 5.4% 5.0% 12.5% 2.2% - - 4.8% 26.7% 76.7%
2012 2.8% 3.0% 8.5% 5.5% 5.4% 4.7% 10.7% 2.4% - - 5.0% 28.1% 76.1%
2013 2.6% 2.9% 9.0% 5.5% 5.6% 4.7% 8.7% 2.3% - - 5.3% 30.2% 76.8%
2014 2.5% 2.8% 9.8% 4.9% 5.0% 4.2% 7.9% 2.4% - - 5.8% 31.9% 77.2%
2015 2.5% 2.4% 10.5% 4.6% 4.8% 3.9% 8.3% 2.4% - - 5.9% 33.2% 78.5%
2016 2.5% 2.6% 10.4% 4.5% 4.8% 3.9% 9.6% 2.4% - - 5.4% 32.3% 78.4%
2017 2.6% 2.6% 10.3% 4.6% 4.9% 3.9% 8.4% 2.3% - - 5.0% 33.4% 78.0%

Analyzing of world wealth shows largest top 20 and world are as below in 2017
(Amounts=BillionUSD)

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World N. America USA China Japan UK
280,289 101,005 93,560 29,000 23,682 14,073
Asia Germany France Italy Canada Australia
80,545 13,714 12,969 10,853 7,407 7,329
Europe S.Korea India Spain Swiss Taiwan
79,639 6,586 4,987 4,845 3,630 3,568
Africa Netherland Brazil Belgium Sweden Russian
2,499 2,692 2,545 2,499 1,981 188

Trend of world distribution from 2000 to 2017 are as below table

(Amount=Million USD)

Rank Country 2017 2015 2010 2005 2000
World 280,289 253,754 219,847 172,294 116,957
1 USA 95,560 84,182 60,856 59,836 42,334
2 China 29,000 29,000 26,769 8,632 4,664
3 Japan 23,682 21,068 23,474 18,143 19,316
4 UK 14,073 15,077 11,827 11,026 7,184
5 Germany 13,714 12,084 12,303 8,970 5,800
6 Italy 10,853 9,898 11,619 9,054 5,479
7 France 12,969 11,587 13,441 8,632 4,565
8 Canada 7,407 7,407 6,212 4,277 2,469
9 Spain 4,845 4,327 4,578 4,003 2,045
10 S. Korea 6,586 6,071 4,824 3,512 1,707
Total
218,689 200,701 175,903 136,085 95,563
% 10 top rank/world
78 79 80 78.9 81.7

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It is sounder in the other view top 20 largest currency reserve are as:

Foreign-exchange Foreign-exchange
Rank Country reserves Rank Country reserves
B-USD B-USD
1 China 3,143 11 Singapore 376
2 Japan 1,268 12 Thailand 217
3 Switzerland 826 13 Germany 200
4 Saudi Arabia 489 14 France 176
5 Russia 464 15 Mexico 173
United
6 Taiwan 457 16 164
Kingdom
Czech
7 Hong Kong 440 17 152
Republic
8 India 420 18 Italy 143
9 South Korea 397 19 Iran 135
10 Brazil 381 20 Indonesia 130

According to Investopedia, the United States Steel Corporation was the world's first
company to surpass the market capitalization mark of $1 billion dollars. In the early 20th
century, John Pierpont Morgan (J.P.) set his sights on the steel industry. With the help of
Charles Schwab, the two convinced Andrew Carnegie to sell his business for an overall
price of roughly $492 million in stocks and bonds, and U.S. Steel was born. In 1901,
Morgan issued $303 million in mortgage bonds, $510 million in preferred stock, and
$508 million in common stock – creating a total capitalization of approximately $1.4
billion - on a company with real assets of $682 million. Thus, half of its worth was
goodwill, but the public bought into the overvalued securities. Below chart shows Top 0
largest corporation in 1917, 1967 1nd 2017

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I prepared special table that shows after 118 years world have about top 50 large
corporation those market value are more than top largest GDP in EU. This table said
largest corporation would be real governor of the world since even at present some
largest corporation are bigger than GDP of developed countries same Denmark, Swiss,
Sweden, Norway and Belgium.

Compare Top large 50 Corporation and Top 50 GDP
Market
Rank Company Country GDP=B USD
Value=BUSD
1 Petro China 10,933.9 USA 19,390,600
2 Banco de Chile 9,599.3 China 12,014,610
3 China Petroleum & Chemical 8,967.5 Japan 4,872,135
4 CNOOC 6,409.6 Germany 3,684,816

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Compare Top large 50 Corporation and Top 50 GDP
Market
Rank Company Country GDP=B USD
Value=BUSD
5 China Telecom Corp. 3,841.9 UK 2,624,529
6 PT Telekomunikasi Indonesia 3,191.8 India 2,611,012
7 America Movie S.A.B. de C.V. 1,133.0 France 2,583,560
8 HSBC Holdings 1,056.5 Brazil 2,054,969
9 China Mobile 1,034.8 Italy 1,937,894
Taiwan Semiconductor
10 1,028.1 Canada 1,652,412
Manufacturing
11 Apple 868.9 S.Korea 1,538,030
12 BP 829.6 Russia 1,527,469
13 Microsoft 659.9 Australia 1,379,548
14 Sinopec Shanghai Petrochemical 612.6 Spain 1,313,951
15 Eco petrol 601.5 Mexico 1,149,236
16 Amazon.com 563.5 Indonesia 1,015,411
17 Royal Dutch Shell 550.3 Turkey 849,480
18 China Eastern Airlines Corp. 515.8 Netherlands 825,745
19 Berkshire Hathaway 490.0 Saudi Arabia 683,827
20 Alibaba Group 442.4 Swiss 678,575
21 Facebook 420.8 Argentina 637,717
22 Toyota 378.3 Taiwan 579,302
23 Johnson & Johnson 375.4 Sweden 538,575
24 JPMorgan Chase 371.0 Poland 524,886
25 Huanan Power 370.1 Belgium 494,733
26 Diageo 367.0 Thailand 455,378
27 Exxon Mobil 354.4 Iran 431,920
28 Fomento Econ 336.0 Austria 416,845
29 China Unicom 324.0 Norway 396,457
30 Alphabet 314.2 UAE 377,435
31 Bank of America 307.9 Nigeria 376,284
32 Wells Fargo 298.8 Israel 350,609
33 Wal-Mart Stores 292.5 S.Africa 349,299
34 Chunghwa Telecom 274.9 Hong Kong 341,659
Aluminum Corporation Of
35 270.9 Ireland 333,994
China
36 Lloyds Banking Group 258.2 Denmark 324,484
37 AT&T 238.7 Singapore 323,902
38 Chevron 237.8 Malaysia 314,497
39 Guangzhou Railway 234.9 Philippines 313,419

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Compare Top large 50 Corporation and Top 50 GDP
Market
Rank Company Country GDP=B USD
Value=BUSD
40 Procter & Gamble 233.1 Colombia 309,197
41 Home Depot 221.3 Pakistan 303,993
42 Intel 216.0 Chile 277,042
43 Verizon 215.9 Bangladesh 261,374
44 Pfizer 215.9 Finland 253,244
45 Anheuser-Busch In Bev SA/NV 215.7 Egypt 237,073
46 UnitedHealth Group 213.6 Vietnam 220,408
47 Visa 206.5 Portugal 218,064
48 National Grid 202.2 Peru 215,224
Czech
49 Citigroup 196.7 213,189
Republic
50 Oracle 195.7 Romania 211,315

On the other hand Top 100 largest brands includes brand value, brad revenue and brnad
advertisement area s follow table:

Top 100 world Brand Value, Brand revenue and Brand advertisement 2017
Brand Brand Advertisement
Rank Brand Industry
value$ B Revenue $B $B
1 Apple 170 214.2 1.8 Technology
2 Google 101.8 80.5 3.9 Technology
3 Microsoft 87 85.3 1.6 Technology
4 Facebook 73.5 25.6 310 M Technology
5 Coca-Cola 56.4 23 4 Beverages
6 Amazon 54.1 133 5 Technology
7 Disney 43.9 30.7 2.9 Leisure
8 Toyota 41.1 168.8 4.3 Automotive
9 McDonald's 40.3 85 646 M Restaurants
10 Samsung 38.2 166.7 3.7 Technology
11 GE 37.9 100.3 - Diversified
12 AT&T 36.7 163.8 3.8 Telecom
13 IM 33.3 79.9 1.3 Technology
14 Intel 31.4 59.4 1.8 Technology
15 Cisco 30.7 48.6 186 M Technology
16 NIKE 29.6 31.7 3.3 Apparel
17 Mercedes-enz 29.2 108.6 - Automotive
18 Oracle 29.2 37.4 68 M Technology
19 Verizon 28.9 126 2.7 Telecom

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Top 100 world Brand Value, Brand revenue and Brand advertisement 2017
Brand Brand Advertisement
Rank Brand Industry
value$ B Revenue $B $B
20 Louis Vuitton 28.8 9.9 4.7 Luxury
21 MW 28.7 83 - Automotive
22 Budweiser 24.6 11.1 - Alcohol
American Financial
23 24.5 33.8 3.7
Express Services
24 Walmart 24.1 326.3 2.9 Retail
25 Marlboro 24.1 23.8 432 M Tobacco
26 Honda 24 113.3 - Automotive
27 SAP 23.8 25.9 - Technology
Financial
28 Visa 21.4 15.1 -
Services
Consumer
29 Gillette 19.2 6.8 7.2 Packaged
Goods
30 Pepsi 18.2 9.5 2.5 Beverages
31 Nescafe 16.8 8.9 - Beverages
32 ESPN 15.8 11.8 2.9 Media
Consumer
33 L'Oréal 15.6 9.7 8 Packaged
Goods
34 Home Depot 14.9 94.6 789 M Retail
35 Starbucks 14.9 20.8 249 M Restaurants
36 H&M 14.2 21.6 - Retail
37 Audi 14.1 57.6 - Automotive
Business
38 Accenture 14 35.7 81 M
Services
39 Ford 13.8 146.3 4.3 Automotive
Consumer
40 Frito-Lay 13.6 11.2 2.5 Packaged
Goods
41 IKEA 13.5 37.3 - Retail
42 HP 13.2 98.3 586 M Technology
Financial
43 Wells Fargo 13.2 94.2 595 M
Services
44 Hermès 13 5.5 258 M Luxury
45 UPS 12.9 60.9 - Transportation
46 CVS 12.9 177.5 216 M Retail
47 Gucci 12.7 4.7 - Luxury
Consumer
48 Pampers 11.6 9 7.2 Packaged
Goods

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Top 100 world Brand Value, Brand revenue and Brand advertisement 2017
Brand Brand Advertisement
Rank Brand Industry
value$ B Revenue $B $B
49 Siemens 11.5 84.7 - Diversified
Financial
50 HSBC 11.4 72.4 -
Services

51 Zara 11.3 17.2 - Retail
Financial
52 MasterCard 11.3 10.8 811 M
Services
Financial
53 J.P. Morgan 11.2 47.3 2.9
Services
Consumer
54 Nestle 11.2 8.5 - Packaged
Goods
55 EBay 10.9 8 1.2 Technology
56 Fox 10.7 15.5 2.4 Media
57 Chevrolet 10.3 84.4 5.3 Automotive
Consumer
58 Danone 10.2 10.2 - Packaged
Goods
Consumer
59 Colgate 9.8 5.2 1.4 Packaged
Goods
60 Porsche 9.6 23.7 - Automotive
61 Cartier 9.3 5.7 - Luxury
Financial
62 Citi 9.2 84 1.6
Services
Consumer
63 Kraft 9.2 6.7 708 M Packaged
Goods
64 Lexus 9.1 21.7 4.3 Automotive
Financial
65 Chase 9.1 52.4 2.9
Services
Financial
66 Bank of America 9.1 75.5 1.7
Services
67 Nissan 9 94.7 26 M Automotive
68 Hyundai 8.9 77.3 1.8 Automotive
69 Rolex 8.7 4.5 - Luxury
70 Red ull 8.7 6.4 - Beverages

71 Netflix 8.5 8.8 842 M Technology
Consumer
72 Kellogg's 8.4 6 735 M Packaged
Goods

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Top 100 world Brand Value, Brand revenue and Brand advertisement 2017
Brand Brand Advertisement
Rank Brand Industry
value$ B Revenue $B $B
73 Sony 8.3 58.5 4.2 Technology
Financial
74 Santander 8.3 45.3 735 M
Services
75 Adidas 7.9 17.4 2.1 Apparel
76 LEGO 7.9 5.4 - Leisure
77 ASF 7.8 61.2 - Diversified
78 Heineken 7.7 5.3 - Alcohol
79 T-Mobile 7.6 35.9 1.7 Telecom
Financial
80 VA 7.5 44.8 423 M
Services
81 Corona 7.5 4.8 - Alcohol
Heavy
82 Caterpillar 7.5 38.5 -
Equipment
83 FedEx 7.5 57.6 417 M Transportation
84 Adobe 7.4 5.8 136 M Technology
Financial
85 Goldman Sachs 7.4 37.7 -
Services
86 Lowe's 7.3 65 893 M Retail
87 Chanel 7.3 5.1 - Luxury
88 Huawei 7.3 75.5 - Technology
89 Target 7.3 69.5 1.5 Retail
90 Philips 7.2 26.1 1.2 Diversified

91 owing 7.1 94.6 - Aerospace
92 Subway 7.1 17 - Restaurants
Consumer
93 Lancôme 7.1 4.7 8 Packaged
Goods
Consumer
94 Hershey 7 4.7 521 M Packaged
Goods
95 Costco 7 121.2 - Retail
96 Walgreens 7 81.3 598 M Retail
97 Panasonic 6.9 63.9 - Technology
Consumer
98 Nivea 6.9 4.5 1.6 Packaged
Goods
99 Coach 6.8 4.5 202 M Luxury
Financial
100 Allianz 6.8 117.6 -
Services
338 639 28.4 -

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Top 100 world Brand Value, Brand revenue and Brand advertisement 2017
Brand Brand Advertisement
Rank Brand Industry
value$ B Revenue $B $B
Total

Sources:

1. World Wealth report 2017

2. Global top 500 brands

3. Forbes Top 100 Brands

4. World wealth report 2017

5. Inequality report 2017

 Member of Association of Professional Economist of Britsh Columbia(APEBC)
 Member of New York Society of Certified Public Accountants(NYSSCPA)
 Member of Iranian Association of Certified Public Accountants(IACPA)

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