NAME : ONGKI SIMBOLON

NIM : A1B216071

The table show about the amount of money spent on advertising (US Billion). Such
advertisements are in the form of TV Commercial, Billboard, Brochure, Catalogue and
Radio in 2001-2004.

Among others 2001 and 2002, several ads experienced a rapid increase among others,
Billboards increased from 10 billion (US) to 15 billion (US). In the follow also by
Brochures and Catalogue where the brochure increased from 25 billion (US) to 32 billion
(US), while the Catalogue rose from 15 billion (US) to 30 billion (US). But in other ads
there is a decline among others, TV Commercial has decreased from 20 billion (US) to 18
billion (US) and Radio from 20 billion (US) to 15 billion (US). It can be seen that in 2001
the biggest spent money on advertising in the form of TV Commercial and Radio. For 2002
the biggest spent money on advertising falls into Brochures.

Then in 2003 and 2004, Commercial TV increased dramatically from 25 billion (US) to 40
billion (US). Followed by Billboards of 18 billion (US) to 25 billion (US) and Catalogue
from 35 billion (US) to 45 billion (US). For advertising in the form of Brochures decreased
from 20 billion (US) to 15 billion (US). So also with the Radio that dropped from 12 billion
(US) to 10 billion (US). The Catalogue became one of the biggest spent money on
advertising in a row in 2003 and 2004.

In conclusion, there has been a steady increase in Catalogue advertising and the largest has
been the biggest spent of money in the last 4 years.