Dr. B.C.

Sun
Economic Strategist & China Advisor

Little Bloomsbury Expertise: Global Business and Profit Optimization Strategy ! China Immersion in Business &
181 N 200 E
Logan, UT 84321 Education ! Diversity as a Source of Competitiveness ! Economic Behavior Reform Strategy
(435) 787-1303
brendacsun@gmail.com
http://bcsun.blogspot.com Mission: To promote economic self-reliance and diversity as a competitive advantage in all
sectors of economy and all levels of society.

Strategy Advisory Portfolio (1990 - 2010):

Little Bloomsbury Foundation (Global Community Building & Corporate Outreach)
LDS Welfare Services (Employability and Economic Self-Reliance)
Utah Governor’s Office of Economic Development (China Project Supervision)
Cambridge, London School of Economics (LSE), and Oxford
(Strategic Advisory & Completion Training for Senior PhD candidates at UK’s top 3 universities)
Shougang and China Petroleum & Chemical Corporation (Economic Reform Strategy)
Huntsman Chemical Corporation (1st China Joint Venture) & Continental Grain (Joint Venture)
The World Bank (Small to Medium Size City Development, Xüzhou, China)
People’s Republic of China (PRC) Training Center for Senior Officials (Executive Training)

Publications and Media Influence (1990 - 2010):

Poet, Utah Storytelling Guild publications
Sole author of entrepreneurial title published by the Hong Kong Government
Sole author of book chapter on the Chinese economy published in the UK by Macmillan
Sole author of over 10 articles in international business & banking published in Asia & U.S.A.
Lead Discussant in interviews with Utah Public Radio (UPR) & Cache Valley Radio Group on
Character Education through Arts, Humanities & Sciences and on Global Business Strategy
based on Chinese strategy of “Business World is a Battlefield,” with the U.S. Army & Air Force.

Academic Appointments (1994 - 2009):

Assistant Professor of Global Business Strategy, Utah State University; Visiting Professor of
Labor Economics, Renmin (People’s) University of China, Beijing; Basil Blackwell Fellow,
London School of Economics (LSE); Visiting Lecturer of Management, Chinese U of Hong Kong

Corporate Appointments (1983 - 1997):

Strategy Consultant to Board of 7 Asia-Non Japan Country Heads, Boston Consulting Group
Vice President - Marketing, Global Consumer Banking Group, Citicorp-Citibank (Asia Pacific)
Technology Transfer Manager, Chinese U of Hong Kong & Asia Pacific Institute of Business
Industry Manager & Key Accounts Manager, American Express International, Inc. (Asia)
Management Associate, Stifel & Nicholaus (Wall Street, New York, NY)
Managing Editor & Publications Director, Asian American Perspectives (New York, NY)

Education:
PhD in Economic Strategy, London School of Economics (LSE), UK’s top 2 university, with
international award-winning dissertation on Motivation under Uncertainty and Risks (2005)
Executive MBA (Distinction) in Marketing, Pace University, New York, NY (1985)
BA (Cum Laude) in Communications, BYU Hawaii and Provo (1983)

Languages: Native of Mandarin, Cantonese & poetic Hakka. Minors in Spanish & Japanese.