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LEARNING EXPERIENCE

It was a wonderful and great


experience for me while working on
this project.This project took me
through various phase of project
development and gave me real insight
in the world of creativity and
advertising experience .The joy of
working and the thrill involved while
tackling the various problems and
challenges gave me feel of advertising
agency
It was due to this project i came to
know more about ads and designs.
I enjoyed each and every bit of work I
have put into this project.
Conclusion
It has not been easy to way out to
collect ,analyze and interpret the
data’s gathered from the
respondents.But over all this,entire
project has been very intresting .It
gave us a good experience and a
great opportunity to know many
things.
Practical exposure is one of the
most important benefits derived
from the project.It gave us
opportunity to interact with
different groups of people and to
get an insight of their lifestyle.
This survey helped us to know
about the exposure and preference
level of people for mobile phones
among different societal groups in
Patna.This report has been
accomplished by filling the
questionnaire.
Bibliography
1.S.H.H Kazmi & Satish K Batra
,Advertising &Sales Promotion
Edition 2 ,Published by Anurag
Jain for Excel Books 2007.
2.Philip Kotler,Kevin Lane Keller
,Abraham koshy,&Mithileshwar
Jha A South Indian Prespective
Marketing Management ,India
Published by pearson 1st jan 2012.

Webliography
1. www.managementparadise.co
m as on 12th may 2018 at
9.00am
2. www.studymose.com as on
12th may 2018 at 10.00 am
3. www.brighthub.com as on 12th
may at 11.00am.
Marketing mix
The marketing mix refers to the set of actions, or tactics, that a
company uses to promote its brand or product in the market. The
4Ps make up a typical marketing mix - Price, Product, Promotion
and Place. However, nowadays, the marketing mix increasingly
includes several other Ps like Packaging, Positioning, People and
even Politics as vital mix elements.

What are the 4Ps of marketing?

Price: refers to the value that is put for a product. It depends on


costs of production, segment targeted, ability of the market to
pay, supply - demand and a host of other direct and indirect
factors. There can be several types of pricing strategies, each
tied in with an overall business plan. Pricing can also be used a
demarcation, to differentiate and enhance the image of a product.

Product: refers to the item actually being sold. The product must
deliver a minimum level of performance; otherwise even the best
work on the other elements of the marketing mix won't do any
good.

Place: refers to the point of sale. In every industry, catching the


eye of the consumer and making it easy for her to buy it is the
main aim of a good distribution or 'place' strategy. Retailers pay a
premium for the right location. In fact, the mantra of a successful
retail business is 'location, location, location'.
Promotion: this refers to all the activities undertaken to make the
product or service known to the user and trade. This can include
advertising, word of mouth, press reports, incentives,
commissions and awards to the trade. It can also include
consumer schemes, direct marketing, contests and prizes.
Introduction
This project report is made on the
topic “A comparative study of
marketing mix element in in
patna.
The report compiles of the rational
behind the study, objectives
,hypothesis and scope of the
study.Data are analyzed and
interpreted and findings are done
on the basis of these dara analysis
and interpretations.

Rationale
The project report on the topic “A
comparative study of marketing
mix element in mobile industry in
Patna “ has some rationale behind
its compilation.
CHAPTER -1
INTRODUCTION TO THE STUDY
1.RATIONAL OF THE STUDY
2.OBJECTIVES
3.HYPOTHESIS
4.SCOPE
CHAPTER -2
THEORETICAL PRESPECTIVES
OF MARKETING MIX
CHAPTER – 3
ORGANISATIONAL PROFILE
CHAPTER – 4
METHODOLOGY
CHAPTER – 5
DATA ANALYSIS AND
INTERPRETATIONS
CHAPTER – 6
FINDINGS
CHAPTER – 7
CONCLUSION
APPENDIX