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SAP TechEd ‘03 Basel

SAP Internet Sales


(R/3 Edition)
in a B2B Scenario
Winfried Gerg, Nihad Freund
Product Management, SAP AG

Learning Objectives

As a result of this workshop, you will


be able to:
„ Present an overview of SAP Internet Sales (R/3 Edition)
„ Understand the system architecture of SAP Internet Sales
(R/3 Edition)
„ Show basic business data required for a Web Shop
„ Provide an understanding of how data and processes from
SAP R/3 are leveraged on the Web
„ Give participants hands-on experience in creating their own
Web Shops

This workshop is not intended to provide an overview of all


functionality in Internet Sales

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 2

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 1


SAP TechEd ‘03 Basel

Agenda

Overview of SAP Internet Sales (R/3 Edition)

Contact Persons (Buyers) for a Sold-To Customer

The Product Catalog

The Web Shop

Order and Delivery


„ Order and Order Status
„ Deliver and Order Tracking

Summary

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 3

Agenda

Overview of SAP Internet Sales (R/3 Edition)

Contact Persons (Buyers) for a Sold-To Customer

The Product Catalog

The Web Shop

Order and Delivery


„ Order and Order Status
„ Deliver and Order Tracking

Summary

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 4

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 2


SAP TechEd ‘03 Basel

Customer Centric Business with mySAP CRM

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 5

Customer Centric Business with mySAP CRM

mySAP CRM E-Commerce


Turn the Web into a profitable sales and interaction channel

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 6

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 3


SAP TechEd ‘03 Basel

Business Value of mySAP CRM E-Commerce

mySAP CRM provides an e-Commerce platform


to turn the Internet into a profitable sales and
interaction channel

„ Support Business-to-Business and


Business-to-Consumer relationships

„ Personalize your customers’ buying experience

„ Provide convenient, easy-to-use, interactive


selling and self-service

„ Enable end-to-end order-to-cash processes

„ Incorporate partners into your eCommerce


strategy

„ Significantly reduce cost of sales and customer


service

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 7

mySAP CRM E-Commerce Overview

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 8

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 4


SAP TechEd ‘03 Basel

mySAP CRM E-Commerce - Deployment Modes

mySAP CRM E-Commerce mySAP CRM Channel Management

E-Commerce within a Portal E-Commerce with Channel Partners

Collaborative
Showroom

E-Commerce with mySAP CRM


Partner Portal

E-Commerce with SAP R/3

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 9

SAP Internet Sales (R/3 Edition)– Capability Overview

Online Order
Shopping Invoicing & Status
Customer Basket, Order Payment
Management

Pricing, Product
Availability

Product
Configuration

Product Catalog,
Search

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 10

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 5


SAP TechEd ‘03 Basel

SAP Internet Sales (R/3 Edition) - Building Blocks

Browser
Browser

Web
Web Catalog
Catalog Search
Search Engine
Engine Shopping
Shopping Basket
Basket Pricing
Pricing Engine
Engine

Product
Product Order
Order &
& Quote
Quote Online
Online Billing
Billing
E-Analytics
E-Analytics
Configuration
Configuration Management
Management and
and Payment
Payment

Material
Material Catalog
Catalog Customer
Customer Order
Order Contract
Contract
Master
Master Management
Management Master
Master Management
Management Management
Management

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 11

SAP Internet Sales (R/3 Edition) – Screenshots

B2B

B2C

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 12

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 6


SAP TechEd ‘03 Basel

Lean Architecture

Business Interaction Presentation


Execution

R/3 System (≥ 4.0B) SAP J2EE Engine


Material Master Interaction and

Java Connector
Presentation Layer Browser
Product Catalog
Plug In *
Business Objects Layer Browser
Order
Business Logic Services
Business Partner Layer Browser

Pricing Browser
Web Server
Logistics Execution
System (LES)

* = optional

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 13

Architecture with All Options

Business Interaction Presentation


Execution
SAP J2EE Engine
R/3 System (≥ 4.0B) Interaction and
Java Connector

Presentation Layer
Material Master
Business Objects Layer
Product Catalog Browser
Business Logic Services
Order
Plug In

Layer
Browser
Business Partner
Web Server Browser
Pricing
Index Server Browser
Index
Logistics Execution Search
Management
System (LES) Engine
System (IMS)

Internet Pricing &


Configurator (IPC)
Database

Data Loader
* = optional

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 14

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 7


SAP TechEd ‘03 Basel

Internet Sales R/3 Edition – Architecture Summary

R/3 release 4.0B and higher is required


„ Calls the master data within R/3 as required
„ Order saved real-time within R/3 – no delay or intermediate storage
of the order data
J2EE-compliant run-time architecture
„ Outside-in process flow of the customer interaction
„ JSP-based front-end makes UI design more flexible
Options within the architecture set-up
„ Product catalog
„ Read from R/3, data is cached
„ Data replicated to external index server
„ Pricing
„ Read from R/3
„ Determined with the use of the IPC
„ Configuration – only with the IPC

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 15

Agenda

Overview of SAP Internet Sales (R/3 Edition)

Contact Persons (Buyers) for a Sold-To Customer

The Product Catalog

The Web Shop

Order and Delivery


„ Order and Order Status
„ Deliver and Order Tracking

Summary

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 16

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 8


SAP TechEd ‘03 Basel

Customer Masters & Contact Persons

Customer Master
Sold to, Ship to
Bill to, Payer
Other partner functions

Contact Person 1 Contact Person 2 Contact Person 3 Contact Person 4, etc

John White Lisa Young Bob Jones Pam Smith

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 17

User Management

B2B: Customers log on before being allowed


into the shop
„ Existing customer master is used within SAP R/3
„ Password must be created for existing customers
User management options
„ SAP R/3 user created for the customer (SU01)
roles for authorization checks
„ Internet user created for the customer (SU05)
only assigns password to customer master
B2C: Self-registration of consumers visiting the
shop
„ Customer master is created within SAP R/3
„ Existing template customer is copied, only address
data is updated

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 18

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 9


SAP TechEd ‘03 Basel

B2B Scenario

Web shop
3

Only Internet users have access


Customer

2
Creation of an SAP R/3
Internet user
for the
customer Customer

Customer maintained
1 in the R/3 system

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 19

B2C Scenario

Self-registration
1
Web Shop Customer

SAP R/3

Customer

Automatic creation of a new


customer master record and
corresponding Internet user

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 20

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 10


SAP TechEd ‘03 Basel

Customer Master in R/3 (General data)

Í Customer name

Í Search term

Í Address data

Í Tax jurisdiction code

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 21

Customer Master (Contact Person info)

Ï Contact person

Contact person details Î

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 22

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 11


SAP TechEd ‘03 Basel

Customer Master in R/3 (Sales Area Data)

Sales area data


„ Sales: pricing
procedure
determination
„ Shipping: delivery plant
„ Billing: payment terms,
taxes

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 23

Logging on and Passwords

SU01: password in user


SU05: password in Internet user

Business Partner enters


ID/e-mail, password

J2EE

SU01: BP logs in directly


SU05: requires a generic user for logon
 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 24

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 12


SAP TechEd ‘03 Basel

Customer Master and Internet User

Internet user type:


BUS1006001 – Business
partner employee
Stores encrypted password
Stores validity date

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 25

B2B: Login & View Products

Login screen

View Products

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 26

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 13


SAP TechEd ‘03 Basel

Exercise: Create a Contact Person & Internet User

Objective
„ Understand the integration between the Internet and the
R/3 customer data.

Task
„ Create a contact person in R/3 that is linked to a Sold to
customer.

Exercise summary
„ Go to transaction Create Contact Person.
„ Select the Sold to customer, enter contact person details.
„ View the linkages established between the contact person
and sold to customer.
„ Create an Internet user for the contact person.

Please refer to your exercise sheet for


detailed steps.

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 27

Agenda

Overview of SAP Internet Sales (R/3 Edition)

Contact Persons (Buyers) for a Sold-To Customer

The Product Catalog

The Web Shop

Order and Delivery


„ Order and Order Status
„ Deliver and Order Tracking

Summary

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 28

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 14


SAP TechEd ‘03 Basel

Functional Overview – Web Shop & Catalog

„ B2B and B2C


scenarios

„ Multimedia product
catalog

„ Powerful search
engine

„ Real-time pricing

„ Real-time availability
in the catalog

„ Interactive product
configuration

„ Web Analytics

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 29

Agenda

Overview of mySAP CRM E-Selling

Î The Product Catalog


Material Master
Create new event
The Web Shop
Product Catalog
Create new Tealeaf
handler class
Customers in the Web Shop Multi-Media
Fire new event
Pricing & Configuration
Order and Delivery

Order Status in the Web Shop

Summary

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 30

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 15


SAP TechEd ‘03 Basel

Material Masters are the Foundation of the Catalog

Customer

Web Shop

Product
Product
Catalog
Catalog

Catalog
Material
Area

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 31

Material Master

Í Short description

Í Material group

Í Basic data text

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 32

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 16


SAP TechEd ‘03 Basel

Material Master Data for the Catalog

Documents Î

Í Long text

Ï Long text

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 33

Agenda

Overview of mySAP CRM E-Selling

Î The Product Catalog


Material Master
Create new event
The Web Shop
Product Catalog
Create new Tealeaf
handler class
Customers in the Web Shop Multi-Media
Fire new event
Pricing & Configuration
Order and Delivery

Order Status in the Web Shop

Summary

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 34

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 17


SAP TechEd ‘03 Basel

The Product Catalog is built from Product Masters

Customer

Web Shop

Product
Product
Catalog
Catalog

Catalog
Material
Area

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 35

R/3 Product Catalog

R/3 Product Catalog SAP Internet Sales


(R/3 Edition)

„ Material data and material groupings


„ Prices
„ Multi-media objects
„ Texts

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 36

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 18


SAP TechEd ‘03 Basel

Product Catalog

Catalog is maintained in
SAP R/3
Options to read catalog
„ Directly from SAP R/3
(caching available)
„ Published to an external
index server, TREX search
engine

Product-related content
„ Hierarchical organization
„ Uses existing materials
„ Document management
system for multimedia
„ Associate multimedia
content with hierarchies
and products
„ Multimedia content stored
on Web server

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 37

Product Catalog Basic Data

Catalog type Î

Pricing schema Î
Reference customer Î
Sales area Î

Display within R/3 Î

Variants Î
(language/currency)

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 38

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 19


SAP TechEd ‘03 Basel

Building a Catalog

Catalog
Catalog
Header
Header

Area 1 Image 1

Item 1 Text
Image 2

Item 2

Area 2

Area 2.1

Item 3

Item 4

Area 2.2
Area 2.2 Text Image 3

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 39

Product Catalog Organization

Hierarchical organization
‹ Manual creation
‹ Copy from classification
‹ Copy from other catalog layout

Ð Layout area: PCSHOP

Ñ Layout subarea: Computers

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 40

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 20


SAP TechEd ‘03 Basel

Product Catalog Layout Area

Í Multi-media
Í Descriptions
Ï Layout area: Computer

Hierarchy layout area Hierarchy layout area content


‹ Assign other areas ‹ Enter descriptions (text)
‹ Assign materials ‹ Assign multi-media (documents)
‹ Cannot assign both

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 41

Products in the Catalog

Products assigned to
catalog layout areas
„ Use existing material
masters

Data for products


„ Long and short
descriptions
„ Multi-media files
„ Enter directly or copy
from material

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 42

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 21


SAP TechEd ‘03 Basel

Product Catalog: Assigning Materials

Ð Prices

Ï Materials Ñ Texts (language-dependent)


Ï Documents

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 43

Texts in the Catalog

Text is language-
dependent
„ Variant contains the language
(basic data)
„ Catalog/variant specified in
the product catalog

Text for product groups


„ Entered manually

Text for products


„ Entered manually
Í Language
„ Copied from material master
„ Determine which text to copy
„ Changes in catalog do not
affect text in the material
master

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 44

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 22


SAP TechEd ‘03 Basel

Products in the Catalog

Material Master Product Catalog

Basic Data Layout Area

Document 1 Layout Area

Document 2
Material Master

Sales Text
Product Catalog Type
„ Controls data copied from material
„ Copy any text (basic, sales, etc.)
„ Copy documents (define document type)
 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 45

Agenda

Overview of mySAP CRM E-Selling

Î The Product Catalog


Material Master
Create new event
The Web Shop
Product Catalog
Create new Tealeaf
handler class
Customers in the Web Shop Multi-Media
Fire new event
Pricing & Configuration
Order and Delivery

Order Status in the Web Shop

Summary

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 46

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 23


SAP TechEd ‘03 Basel

Multi-Media in the Catalog

Multi-media assigned to
‹ Hierarchy layout areas
‹ Individual products

Types of MIME files


‹ Images
‹ Sound files
‹ Documents
‹ more….

Document management
system (DMS) manages
assignment
‹ Document stores data carrier
and filename
‹ Data carrier defines the location
of the files on the web server
‹ Exception: multi-media for
configurable products are
defined in setup of the IPC
 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 47

Document Management Using the R/3 DMS

„ Manage documents of any format


„ Info record with file storage data
(file system, optical archive, R/3 DB)
„ Customer-specific type can be defined
(for example, logo, background, sound, video)
„ Version management
„ Archiving
„ Status management
„ Authorization checks
„ Classification of documents
„ Texts for documents
„ Search requests (long text, link to products,
classification system, ...)

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 48

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 24


SAP TechEd ‘03 Basel

Document Management System

Í Document & version

Í Small image
Í Large image

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 49

DMS - Starting Applications

Í Small image
Í Data carrier
Í Filename

Documents: list screen


‹ SIM – small image

Documents: detail screen


‹ LIM – large image
Ð Small image
‹ PDF – PDF documents
‹ WAV – sound files
‹ ….

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 50

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 25


SAP TechEd ‘03 Basel

Java-based Configuration: web.xml

<context-param>
<param-name>imageserver.catalog.isa.sapmarkets.com</param-
name>
<!-- Position = 18 -->
<param-value>http://server:port/images//</param-value>
Path where MIME files
<description>Used for setting the server for all the images from
are stored
catalog</description>

</context-param>

Path of MIME files concatenated from the following two


entries:
- web.xml entry (stored in JSP)
- data carrier entry (stored in IMG configuration for DMS)

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 51

Agenda

Overview of mySAP CRM E-Selling

Î The Product Catalog


Material Master
Create new event
The Web Shop
Product Catalog
Create new Tealeaf
handler class
Customers in the Web Shop Multi-Media
Fire new event
Pricing & Configuration
Order and Delivery

Order Status in the Web Shop

Summary

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 52

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 26


SAP TechEd ‘03 Basel

Pricing and Configuration

Pricing options
„ Prices read directly
from within SAP R/3
„ Use of the IPC allows
customer-specific
pricing in the catalog

IPC (optional)
„ Internet Pricing and
Configurator
„ Contains a pricing
engine and a
configuration engine

Configuration
„ Required for
configurable products
in the shop
„ Existing variant
configuration rules are
reused in the IPC

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 53

Options for Pricing

Real-time, consistent pricing on the Internet


There are different options for pricing within the product catalog:
„ Reading prices directly from R/3
„ Replicating prices to the Internet Pricing and Configurator (IPC)

Final pricing in the order is determined by the order type


„ More complex pricing procedures for accruals, statistical figures, etc.

Catalog prices IPC allows customer-


determined using specific pricing in the
reference customer catalog

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 54

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 27


SAP TechEd ‘03 Basel

Pricing in SAP Internet Sales (R/3 Edition)

Pro: lean procedure


for the Internet

Pricing
Procedure A

Product Basic Document


Catalog Data Schema

Pricing
Safest option
Procedure B

Online Sales Order Document


Web Shop
Store Type Schema

Pricing
Procedure C

Con: inconsistencies
are possible

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 55

Configuration in Internet Sales for R/3

Interactive configuration
on the Web
„ Enables products to be
configured in a Web
environment
„ Visual representation of
the product options

Variant configuration
ensures data consistency
„ Only valid combinations
of options are available
„ Uses variant
configuration rules
defined in R/3
„ Surcharges for options
included in the price

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 56

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 28


SAP TechEd ‘03 Basel

Exercise: Create a new Catalog Layout Area

Objective
„ Understand how hierarchies are built in the product catalog.
„ Use products in the R/3 system to build a catalog.

Task
„ Add a layout area to the product catalog hierarchy.
„ Add products and content to the layout area.

Exercise summary
„ Display the product catalog basic data.
„ Add a layout area to the product catalog’s hierarchical structure.
„ Add products to the layout area.
„ Add text and multi-media to the products in the new layout area.

Please refer to your exercise sheet for


detailed steps.

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 57

Agenda

Overview of SAP Internet Sales (R/3 Edition)

Contact Persons (Buyers) for a Sold-To Customer

The Product Catalog

The Web Shop

Order and Delivery


„ Order and Order Status
„ Deliver and Order Tracking

Summary

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 58

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 29


SAP TechEd ‘03 Basel

The Web Shop is the Internet Storefront

Customer

Web Shop

Product
Product
Catalog
Catalog

Catalog
Material
Area

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 59

Using the Product Catalog in Web Shop(s)

B2B
B2B Web
Web Shop
Shop
One product catalog (e.g. PCShop)
can be used in more than one Web Shop
B2C
B2C Web
Web Shop
Shop

B2B
B2B Web
Web Shop
Shop

B2C
B2C Web
Web Shop
Shop

PC1 PC2

A separate product catalog


PC can be defined for each Web Shop
PCShop

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 60

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 30


SAP TechEd ‘03 Basel

The Web Shop: R/3 and Java

Master data Look and feel


Business logic Flow of the processes

Java App. Server


R/3 Data
Web Shop

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 61

Web Shop Management (General tab)


Web-based maintenance of Web Shop parameters

Resulting data stored in an XML file in Java environment

General info
• Language
• Currency
• Scenario

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 62

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 31


SAP TechEd ‘03 Basel

Web Shop Management (Catalog tab)

Catalog
• Catalog and variant
• Pricing option used
• Multi-media object
types

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 63

Web Shop Management (Order tab)

Order
ƒ Information for SD order
ƒ Enabling of types of
ordering functionality
ƒ Payment types
ƒ Tracking method

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 64

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 32


SAP TechEd ‘03 Basel

Extended Configuration Management (XCM)

Scenario based configuration


„ Different application parts can be easily combined to new
scenarios
„ e.g. backend , basket (type data), catalog (type, data)...

Clear separation of configuration files


„ Customer
„ SAP

Customer performs his changes in own set of configuration files


„ Easy upgrade: Customer places own files after upgrade
„ Support: Customer changes are clearly visible

Configuration data can be placed outside the web application


„ Multiple web applications in a cluster can share the same
configuration data
„ Outlook: Integration into Solution Manager (Customizing Server)

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 65

Extended Configuration Management (XCM)

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 66

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 33


SAP TechEd ‘03 Basel

The Web Shop on the Internet

Ð Transactions
Ï mini Basket

Ð Products

Catalog Ï

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 67

Exercise: Create your own Web Shop

Objective
„ Understand the settings that can be made in the Web Shop.

Task
„ Select settings for a B2B Web Shop configuration.

Exercise summary
„ Login to Web Shop Management from your browser.
„ Configure a B2B Web Shop.
„ Access the B2B Web Shop with the Contact person.

Please refer to your exercise sheet for


detailed steps.

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 68

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 34


SAP TechEd ‘03 Basel

Agenda

Overview of SAP Internet Sales (R/3 Edition)

Contact Persons (Buyers) for a Sold-To Customer

The Product Catalog

The Web Shop

Order and Delivery


„ Order and Order Status
„ Deliver and Order Tracking

Summary

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 69

Placing an Order

Fill the shopping basket


„ Catalog selection
„ Order templates
„ Copy existing orders

Quick order entry


„ Customer reference
number
„ Product number

Shopping Basket
Management
„ Create order
„ Create order template
„ Request for quotation
„ Save shopping basket

Delivery options
„ Change shipping address
„ Request delivery date
„ Request delivery type
 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 70

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 35


SAP TechEd ‘03 Basel

Fast Order Entry and Check-Out (B2B)

Í Customer Reference

Í Delivery info
Í Text

Ï Order status

Í Delivery info
Í Text
Ï Products

Ð Document options

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 71

Completing the Order

Availability check (ATP-


check)
„ SAP R/3

Selection of payment
method
„ Credit card
„ Invoice
„ Cash on delivery

Order confirmation
„ In Web Shop
„ Via e-mail

Order tracking with link


to carriers
Financial processes
„ Invoice status
„ Online invoicing
„ Online payment

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 72

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 36


SAP TechEd ‘03 Basel

Resulting Order

Í Order Number

Í Customer Number

Ï Products

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 73

Agenda

Overview of SAP Internet Sales (R/3 Edition)

Contact Persons (Buyers) for a Sold-To Customer

The Product Catalog

The Web Shop

Order and Delivery


„ Order and Order Status
„ Deliver and Order Tracking

Summary

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 74

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 37


SAP TechEd ‘03 Basel

Sales Orders in the Web Shop


Business Internet
Execution Layer
Order is immediately in R/3
system
R/3
Fulfillment processes
automatically incorporate
J2EE
the Internet order
„ Delivery
„ Pick/pack/ship
Order „ Invoicing
Plug In

„ Accounts receivable
JCO
LES
Order status accessible in
the Web Shop
„ R/3 status updated in Web
Shop
„ Carrier tracking

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 75

Partial Delivery Document

Í Delivery Number

Ï Products

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 76

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 38


SAP TechEd ‘03 Basel

Options for Delivery Tracking

Real-time access to carrier information on the Internet


There are different options for tracking within the product catalog:
„ Tracking using the delivery document and the URL in table TCAURL
„ Tracking using handling unit in XSI (Express Delivery Company tracking)

Configuration within the Web Shop


„ Turn XSI configuration on and off within the Web Shop configuration

Tracking using table Tracking using XSI


TCAURL (Express Delivery
Company)

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 77

Tracking from the Order Status Screen

Ï Tracking Link

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 78

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 39


SAP TechEd ‘03 Basel

“Simple” Carrier Tracking in the Delivery Document

Ï Carrier

Í Tracking number

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 79

Exercise: Place an Order & Create a Delivery

Objective
„ Place an Order from the Web Shop and process the order in the
backend R/3 System.

Task
„ Create an order from the Web Shop.
„ Create a delivery document with tracking for the order.
„ Check the status from the Web Shop.

Exercise summary
„ Access your Web Shop on the Internet.
„ Place an order.
„ View the order in the backend system.
„ Enter tracking information in the order.
„ Check the status from the Web Shop.

Please refer to your exercise sheet for


detailed steps.

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 80

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 40


SAP TechEd ‘03 Basel

Agenda

Overview of SAP Internet Sales (R/3 Edition)

Contact Persons (Buyers) for a Sold-To Customer

The Product Catalog

The Web Shop

Order and Delivery


„ Order and Order Status
„ Deliver and Order Tracking

Summary

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 81

Summary: SAP Internet Sales (R/3 Edition) for B2B

Understood Internet customers in the B2B


environment who belong to an organization

Enhanced a product catalog with an additional layout


area and product content

Created a Web Shop

Created an order from the Web Shop, with the


integration of the delivery to carrier tracking

Understood the integration into existing SD


configuration and processes

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 82

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 41


SAP TechEd ‘03 Basel

Delta SAP Internet Sales R/3 – mySAP CRM E-Commerce

Enhancements through an upgrade to


mySAP CRM E-Commerce
„ Super User Concept
„ Marketing & personalization
(including cross/up selling, related accessories, bestseller-list)
„ Rule based ATP check using APO
„ Call-off from contracts
„ Guided Selling
„ E-Service (Internet Customer Self Service)
„ Live customer support (Live Web Collaboration)

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 83

SAP Internet Sales (R/3 Edition) – Benefits

„ Fast and easy implementation facilitates quick


ROI

„ Full-featured sell-side storefront is easy to use


and provides a convenient buying experience

„ Enables end-to-end business processes (order-


to-cash)

„ Ready-to-run shop templates available for B2B


and B2C scenarios

„ Built-in flexibility for creative Web design and


corporate branding

„ Allows expansion of your e-business strategy


into extended e-selling and other mySAPTM CRM
scenarios through easy migrations

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 84

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 42


SAP TechEd ‘03 Basel

Further Information

Î Public Web:
www.sap.com Î Solutions Î mySAP CRM Æ E-Commerce
SAP Customer Services Network: www.sap.com/services/

Î Consulting Contact
Uwe Klaus Gomulski (uwe.klaus.gomulski@sap.com)
Harald Gabriel (harald.gabriel@sap.com)
Martin Weick (martin.weick@sap.com)
Î Related SAP Education Training Opportunities
http://www.sap.com/education/
CR850, SAP Internet Sales (R/3 Edition)

Î Related Workshops/Lectures at SAP TechEd 2003


E-Marketing with mySAP CRM E-Commerce
Tue., Sept 30 4:00 – 6:00pm, Rm H4
Collaborate with Customers and Partners by Leveraging SAP NetWeaver
Tue, Sept. 30, 2:00 - 4:00pm, Rm H4

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 85

Questions?

Q&A

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 86

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 43


SAP TechEd ‘03 Basel

Feedback

Please complete your session evaluation and


drop it in the box on your way out.

Thank You !

The SAP TechEd ’03 Basel Team

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 87

Copyright 2003 SAP AG. All Rights Reserved

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 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 88

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 44