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Hi, my name is Leah Taylor, I have been asked to create a short documentary for
channel 4, the documentary will be about cyberbullying, I will gather facts and
statistics about this topic. To make the documentary interesting and informative. I
have chosen cyberbullying because I feel that it is one of the biggest issues with
young adults.
Introduction to my programme-
My main goal for this short documentary is to inform people of everything what is
involved in cyberbullying and how people are affected and how people can help if
they know of anyone getting bullied online.

What is cyberbullying?
What is cyberbullying?
The definition is "The use of electronic communication to bully a person, typically
by sending messages of an intimidating or threatening nature."

Channel 4
What is Channel 4?
Channel 4 is a British public-service television broadcaster that began transmission
on 2 November 1982.
It is in some terms publicly owned even though it is commercially self-funded, it is
operated by Channel Four Television Corporation, a public body that became
active in 1993.
It has sister channels such as E4, More4, Film4 and 4Music. It also runs the
popular 4onDemand website online.
Channel 4 is known for showing documentaries about legal, racial, ethical, social
and political issues etc. With successful series about real life situations such as
‘Dispatches’, ‘Bodyshocks’ and ‘Real Lives’ it is not surprising that Channel 4 is the
perfect platform for my programme about ‘Obesity in the UK’.

The Programme
The truth behind cyberbullying.
Target Audience
11-20, male and female.
7:30, (45mins).

Programme Structure
There will be an advert every 10 minuets while the short documentary is showing.
There will be about 3 breaks in total in the whole documentary.
Closing Credits
This will mention everyone who was involved in creating the documentary.

Programme Structure
What is cyberbullying
Case study
Effects of cyberbullying
Why is cyberbullying happening more now than ever
Case study
Interview with parent of someone who has been severely bullied online.
Who is at fault
What can be done

Budget Analysis
Camera- £2,000
Location- As most of my documentary will be filmed in public then there isn't really
any cost.
Talent – 15,000
Personnel Staff- £4000
Editing suites- £950
Permission fees - £500
Total of £40,000
Remaining budget- 17,550

Where will it be filmed?
It will be filmed mostly in public areas.
Any other locations involved?
Some scenes of the documentary will be shot in someone's house, this will be the
interview section of this documentary.

Talent -
Who is?
Tom Daley
The British swimmer experienced Internet hate minutes after finishing his Olympic
routine in 2012. Twitter users targeted him with tweets mocking his recently
deceased father, after what they thought was a disappointing performance. Tom
was also targeted due to his position in the gay and LGBTQ community. Many Anti-
Bullying charities and organizations came to the diving star’s defense, and legal
action was even taken against Twitter users as some were arrested after
threatening tweets were issued.
How much do they charge?

Proposed Production Schedule

2-3 weeks
1-2 weeks
I am only going to be doing one interview and this will be with someone who has
been involved with bullying online, I was maybe a parent of a child who has been
severely bullied online.
Editing and Publishing
3-4 weeks
I will hire an editing suit, and then pay for someone to edit it for me as this will make
the documentary look a lot more professional.

Secondary Research – Quantitative

types of cyberbullying:
Harassment - This is the act of sending offensive, rude, and insulting messages
and being abusive. Nasty or humiliating comments on posts, photos and in chat
rooms. Being explicitly offensive on gaming sites.
Denigration – This is when someone may send information about another person
that is fake, damaging and untrue. Sharing photos of someone for the purpose to
ridicule, spreading fake rumours and gossip. This can be on any site online or on
apps. We even hear about people altering photos of others and posting in online for
the purpose of bullying.
Flaming – This is when someone is purposely using really extreme and offensive
language and getting into online arguments and fights. They do this to cause
reactions and enjoy the fact it causes someone to get distressed.
Impersonation – This is when someone will hack into someone’s email or social
networking account and use the person's online identity to send or post vicious or
embarrassing material to/about others. The making up of fake profiles on social
network sites, apps and online are common place and it can be really difficult to get
them closed down.
Outing and Trickery – This is when someone may share personal information
about another or trick someone into revealing secrets and forward it to others. They
may also do this with private images and videos too.
Cyber Stalking – This is the act of repeatedly sending messages that include
threats of harm, harassment, intimidating messages, or engaging in other online
activities that make a person afraid for his or her safety. The actions may be illegal
too depending on what they are doing.
Exclusion – This is when others intentionally leave someone out of a group such
as group messages, online apps, gaming sites and other online engagement. This
is also a form of social bullying and a very common.

Secondary Research – Qualitative

I went onto The Guardian newspaper and I found a news article what was all about
cyber bullying, and the effects of social media. The next couple of paragraphs are
some of the information I have gotten from The Guardian newspaper website.
Social media companies such as Facebook, Snapchat and Twitter have been
accused of failing to protect young people from harassment after a cyberbullying
inquiry found that online abuse severely affects their mental health.
Almost half of young people have experienced threatening, intimidating or abusive
messages on social media, pushing some to the verge of suicide in the most
extreme cases, according to a survey commissioned by the Children’s Society and
Young Minds.
Sixty-two percent of respondents were under 18 and three-quarters were female.
The findings were based on oral and written evidence from young people –
including an online survey of 1,089 children, social media companies, mental health
experts and children’s charities.
Respondents said they felt let down by social media platforms, and wanted
companies to take tougher action against cyberbullying, including banning abusive
Primary Research – Quantitative
I created a questionnaire all about cyberbullying.
I gave it to 8 different people.
I got a verity of different answers on the questions.
From the answers I created some pie charts.

Audience Research
Target audience: 11-20
11- because it when you start secondary school, and when you get more access to
technology at this age.
20- because people are in university or it could happen in the work place.
Anyone can get bullying online, not just my target audience.
Cyber bullying can happen to all genders, so I will not be targeting this
documentary on one gender. It can happen to anyone.

Market Research
Advertising Placement
Advertising placement is a really good way to get a point across, if you see
something shocking then it will most likely be rememable.
The government has launched its first digital campaign to tackle cyber bullying, with
online ads that show a boy being harassed using a YouTube-style video and via
mobile text and instant messenger. Launched by the department for children,
schools and families, the campaign does not attempt to target the bullies
themselves, instead highlighting the "accomplices" who have the power - especially
in a digital world - to fuel the ongoing harassment. The campaign, which will consist
of up to seven digital ads, will run across websites including MSN, Yahoo!, Bebo
and MySpace with 12- to 15-year-olds as the main target. One banner in the cyber
bullying campaign - which has the strapline "Think it's easy to escape bullying?" -
expands into a drop-down box when a user rolls their cursor over it. The expanded
ad shows a typical kid called Johnny and three types of digital media he commonly
uses - instant messenger, a MySpace-style profile and a YouTube clip of the boy
singing - implying that bullies can track kids everywhere online. Another, simpler,
banner ad - called Army of Accomplices - shows a picture of three aggressively
posed teenagers with the line "Think this is a lot of bullies to deal with?".
What is important to think about
Its important to think about what people who are getting cyberbullied are going
What research will be useful for the documentary
Primary research is very useful because it can be form peoples experiences.
Research from government websites is also useful because it is very reliable.

Hard-Hitting Facts and Statistics

Nearly 43% of kids have been bullied online. 1 in 4 has had it happen more than
70% of students report seeing frequent bullying online.
68% of teens agree that cyber bullying is a serious problem.
81% of young people think bullying online is easier to get away with than bullying in
90% of teens who have seen social-media bullying say they have ignored it. 84%
have seen others tell cyber bullies to stop.
Only 1 in 10 victims will inform a parent or trusted adult of their abuse.
About 58% of kids admit someone has said mean or hurtful things to them online.
More than 4 out 10 say it has happened more than once.
About 75% of students admit they have visited a website bashing another student.

Final Pitch
Why choose my documentary?
Hard hitting evidence, facts and statistics.
It can help people who might be going through this.
It will tell people how they can get help.
How will it benefit the public?
Many people go through this, it can let them know they are not the only ones.
Lets people know what they can do to help.
Gives people a better insight to what cyberbullying is really like.