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SARAH MASON STORYTELLER // AUDIENCE CAPTIVATOR

WORK //
PORTLAND JUICE CO. // DIRECTOR OF COMMUNICATIONS // JULY ’17 - APRIL ‘18
+ administered all social media and e-news creation plus day-to-day retail operations
+ organized special event partnerships with Nike, Adidas, Barre3, BurnCycle, OrangeTheory Fitness, etc..
+ administered public relations efforts including media outreach, local appearances and trade show appearances

INDEPENDENT CONTRACTOR // DEC ’17 - PRESENT
+ produced, executed and supported events teams for clients like Regular Events, Living Soils Symposium and Willamette Week
+ implemented brand strategies for clients like Valcre Software, Radiant Health Clinic and McMinnville Downtown Association

SAGA CITY MEDIA // ADVERTISING ACCOUNT EXECUTIVE // FEB ’17 - JULY ‘17
+ led brand-overhaul including redesign of media kit, sales tools, house ads, special sections, social media strategy
+ developed engaging campaigns for local and national brands through magazine’s print, digital, event solutions
+ managed all steps in the sales process from prospecting through deal closing to campaign execution to reporting
+ sold 80 sponsorships in 4 weeks for couture bridal event, the most revenue and event profit in magazine’s history

WILLAMETTE WEEK MEDIA // DIGITAL ACCOUNT EXECUTIVE // APRIL ’16 - FEB ’17
+ built billing desk from scratch — prospected 1053 new clients and developed campaigns for 156 new businesses
+ helped increase team’s digital revenue by 50 percent in first 6 months and launched first ever Snapchat sponsors
+ trafficked newsweekly, magazine ads, ROS campaigns, social media, sponsored content, event sponsorships
+ developed meaningful relationships with diverse partners from multiple industries in community

SAGA CITY MEDIA // EVENTS & MARKETING INTERN // OCT ’15 - MARCH ’16
+ assisted Director of Events + Marketing with promotion and execution of four events attended by 800+ people
+ created and implemented social media strategy for Portland Bride and Groom increasing engagement 200 percent

McMINNVILLE DOWNTOWN ASSOCIATION // SOCIAL MEDIA & MARKETING INTERN // FEB - OCT ’15
+ managed member relations for 220+ local businesses on and around Oregon’s favorite main street
+ created and implemented social media strategy increasing engagement by 700 percent
+ designed collateral for all downtown events, farmers market and national historic district projects

CREATIVE COMPANY INC. // CONSULTANT // FEB - MAY ’15
+ worked with agency on local tourism campaign that increased # of overnight stays in McMinnville by 10 percent
+ designed a 20 page digital magazine to live online that highlighted the valley’s impressive wine and culinary scene

THE DAILY ASTORIAN, UNIVERSITY OF OREGON CHARLES SNOWDEN INTERN, MAY - DEC ’14
+ selected from 74 applicants to work full-time in Oregon newsroom as community reporter for daily newspaper
+ freelanced while abroad in Norway — conducted ancestral interviews with Norwegians to determine Astoria, OR tie

EDUCATION //
LINFIELD COLLEGE, B.A. MASS COMMUNICATION, PSYCHOLOGY MINOR, AUG ’11 - MAY ’15
+ studied journalism and media with focuses on climate change and EU at Oslo and Akershus University in Norway
+ traveled around Bahamas for one-month studying Type II Diabetes prevention via community events

ACCOLADES //
+ awarded first place in essay contest for “The Art of Friluftsliv,” a travel piece about Norway’s enchantment with nature
+ awarded Evelyn Nokes Scholarship by Linfield faculty for “showing outstanding promise for a career in journalism”
+ awarded best feature story by Oregon Newspaper Publishers Association for profile on Siena Noe in Linfield Review

INTERESTS //
+ bodies of water, open skies, fresh notebooks, farmers markets, Scandinavian culture, new media, connecting people

CONTACT //
sarahjo.mason@gmail.com