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L.O.

Legal and Ethical

Offensive material
When publishing a magazine or newsletter there is a level of respect and understanding the
writers and publishers have to undertake to not publish material that could be offensive to
any of the readers.

Firstly there is ​bad language​. In the stories there shouldn’t be any use of bad language, even
if it is in a certain context because the secondary target audience are young children. Bad
language may be disapproved by people leading to unsatisfied readers and trouble within
the dance school.

Another issue is ​discrimination​. The school newsletter is not allowed in any way to
discriminate against anyone whether it is a parent, student or member of the public based on
their race, religion, disability etc. The school is good for trying to accomodate for those in
need with disabilities and the rest of the school is to respect that so the newsletter should not
reference any form of these aspects in a negative way.

Copyright
Copyright is a huge part of legal issues. Stories and written articles have to be written
uniquely and not copied from other news sources such as the local telegraph. Also photos
that go in the newsletter are to be given permission for use. This also links to legal
protection. For example, some children are legally not allowed to have their photos
published in public due to being in foster care etc. It is part of the protection of the child.

Defamation
Defamation is when an individual can sue a newspaper for damage to their reputation
caused by the material published in the article. If found guilty, it can cause financial
consequences. If someone complains and the case gets investigated, the paper have to
have good reasoning for what they said and published. Issues with this are not really
applicable to the majority of the newsletters content as the stories will be positive and
celebrating the success of the school and students.
Slander
Links to defamation and can ruin someone’s reputation through a false spoken statement.
This could be personal about the individual or of their actions. To avoid this, the stories and
facts will be clear and nothing will be spoken about unless it is confirmed by a reliable
source. The information will be proved and no assumptions will be made.

Regulation
Regulation of a school newsletter is a similar process to a magazine:

IPSO (Independent Press Standards Organisation) are the UK’s magazine regulators. Their
aim is to protect people’s rights, uphold high standards of journalism and help to maintain
freedom of expression. People are able to make a complaint to them if something in a
magazine goes against the rules or if anything is found to be offensive. The regulators then
investigate this and ensure the publishers take suitable action. Before a magazine is
published it will go through many checks to ensure the content is suitable for the target
audience and that there are no copyright issues. Then it is given permission to be published.

My dance school newsletter will go through a similar process to this, however with it being
only for a small school, the principal and assistants will act as the regulators as it cannot be
read by the official IPSO.

Newsletter Budget

For one year issue of 500 readers

Item Website Price

A4 Paper Viking Direct £34.44

Ink Cartridges 999Inks £240

Printer Viking Direct £47.99


Stapler and Staples Ebay £52.20

Journalist / £2400 (Due to it being the


students writing and
publishing)

Total ​-
£2774.63

£2 per issue - 500 readers monthly - £1000 monthly - 12 months - £12,000 yearly

Advertising price -
£3 for small section,
16 per month
£48 monthly from advertising
£576 yearly from advertising

Earn yearly
£12,576

Profit - £9801.37

This profit will then go towards funding the facilities

Production Schedule

Week Lesson Activity Resource Deadline On On Blog?


Commenc Number s Track?
ing Required

2nd 2 Start PC, Yes Yes


January ‘Researchi Google
ng a Drive
media
based
product.’
4th 3 ‘Researchi PC, Yes Yes
January ng a Google
media Drive
based
product.’

8th 1 ‘Researchi PC, Yes Yes


January ng a Google
media Drive
based
product.’

9th 2 ‘Researchi PC, Yes Yes


January ng a Google
media Drive
based
product.’

11th 3 Start PC, Yes Yes


January ‘Magazine Google
Ideas’ Drive

15th 1 Absent PC, Yes Yes


January from Google
Lesson Drive

16th 2 Absent PC, 01//18 Yes Yes


January from Google
Lesson Drive

18th 3 Absent PC, - Yes -


January from Google
Lesson Drive

22nd 1 Last edit PC, Yes Yes


January of Google
Research Drive
of a media
based
product.

23rd 2 Last Edit PC, Yes Yes


January of Google
‘Magazine Drive
Ideas’

25th 3 Proposal PC, Yes Yes


January Google
Drive

29th 1 Proposal PC, Yes Yes


January Google
Drive

30th 2 Create PC, Yes Yes


January Target Google
Audience Drive
Surveys
and get
people to
fill out

1st 3 Target PC, Yes Yes


February Audience Google
Powerpoin Drive
t

5th 1 Target PC, Yes Yes


February Audience Google
Powerpoin Drive
t

6th 2 L.O.3 PC, Yes Yes


February Powerpoin Google
t Start: Drive
Fonts and
Colours

8th 3 Front PC, Yes Yes


February Cover Google
Drive

19th 1 Cats Story PC, Yes Yes


February Google
Drive

20th 2 Exam PC, Yes Yes


February Informatio Google
n Drive

22nd 3 Start Pitch PC, Yes Yes


February Google
Drive

26th 1 Pitch PC, Yes Yes


February Google
Drive

27th 2 Add PC, Yes Yes


February Cover, Google
story and Drive
exam info
to pitch
5th March Mock Legal and PC, Yes Yes
Week ethical Google
Drive

12th 1 Added PC, Yes Yes


March legal and Google
ethical to Drive
pitch

13th 2 Started PC, Yes Yes


March budget Google
Drive

15th 3 Finished PC, Yes Yes


March budget Google
Drive

19th 1 Added PC, Yes Yes


March budget to Google
pitch Drive
presentati
on

20th 2 Updated PC, Yes NO


March and Google
Cleaned Drive
up
production
schedule

22nd 3 Pitch PC, Yes Yes


March Google
Drive

26th 1 Pitch PC, Yes Yes


March Google
Drive

27th 2 Pitch PC, Yes Yes


March Google
Drive

29th 3 Pitch PC, Yes Yes


March Google
Drive

16th April
FINAL DEADLINE