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International Journal of Management JOURNAL OF MANAGEMENT
(IJM), ISSN 0976 – 6502(Print), ISSN 0976(IJM)
- 6510(Online),
Volume 5, Issue 12, December (2014), pp. 24-35 © IAEME

ISSN 0976-6502 (Print)
ISSN 0976-6510 (Online)
Volume 5, Issue 12, December (2014), pp. 24-35
Journal Impact Factor (2014): 7.2230 (Calculated by GISI)


Dr. Pooja Deshmukh,
Associate Professor, MGMIOM, Aurangabad

Prof. Sayali Deshmukh,
Assistant Professor, MGMIOM, Aurangabad

Prof. Chandrashekhar Tathe,
Assistant Professor, MGMIOM, Aurangabad


Online social networking has achieved an exceptional global growth over the last decade by
attracting much attention from all age group people. It is a known fact that young adults and
teenagers are the most avid users of such sites. Based on the findings of several research studies in
the Online Social Networks (OSNs) area, it has been found that these SN sites are having a great
impact on the lives of young people. This study was carried out in with youngsters between age
group of 18 to 29 years of age. 50 samples were selected with structured questionnaire. Hence, the
impact generated due to social networking sites/applications are studied from point of view of
youngsters. These should focus the growth and give the worth while output to the students for using
social networking sites.
In this research paper a questionnaire is framed which focuses the increased use of social
networking and helps to understand the background for using it. As a youngster, are they utilizing
their precious time for good purpose or not? So, these things matter a lot for overall development of
society through these youngsters. Major highlights are

 Privacy policies are taken care off
 Applicability or leisure time activity
 Connectivity to relatives, friends, etc.
 Victim of sites


To study the type of social issues discussed over social networking sites. Issue 12. 2. Also. INTRODUCTION Technology such as social media websites have become famous parts of life for many young people today. Privacy Policy. To understand the awareness level of usage of different social networking sites. To find out the relevance of information received from social networking sites. government should play its role for improving the public security in many times. ISSN 0976 . teenagers and young adults are the most activist users of these sites. Although with time all generations have come to embrace the changes social network has brought about. ISSN 0976 – 6502(Print). In this paper we focused on the impact of these social networking sites on the youth of India in both positive as well as negative phase. Keywords: Online Social Networks.International Journal of Management (IJM). 24-35 © IAEME These are some of the social issues which need to be properly analyzed as there are many cases in which social networking sites have given wrong message in the community.6510(Online). Information Sharing. Society. Youngsters. 4. According to various research studies in the field of online social networks. it has been revealed that these sites are impacting the lives of the youth greatly. This paper is also focused to find out the answer whether the social networking sites are boon or bane for today's society. To know the impact of social networking sites on youngsters. Volume 5. 3. Online social media have expanded amazing worldwide growth and popularity. OBJECTIVES 1. pp. 25 . December (2014).

Media related activities like looking for an event. According to Lenhart & Madden (2007) calculation it has been analyzed that 41% of 12–13 years old and 61% of 14–17 years old users use social networking websites. Tinto (1997) reviews that new information on social networking websites encourages growth and provide students with an ever rowing learning community which in returns substitute both academic and social success. (2007) estimated that students are more likely to use social networking websites. Some of social networking websites are specifically specified for educational environment including linkedin. Volume which is fully featured for education purpose and let user to updates his educational credential and make a professional connections. journal and books has been also used. According to Acquisti & Gross (2006) point of view many users believe that whatever they post is only limited to their associations and close group of friends unaware of the fact that the information they posted may be publically available to be searched and read by much wider ordinance. Charlene Li et al. watching online videos. This rating reveals the important information about how new generation interacts with each other. or updating one’s own profile. ISSN 0976 – 6502(Print). ISSN 0976 . Nicole et al (2007) analyzed that there is a strong link between social networking websites and students as social networking websites helps to maintain relation with people when they move from one offline community to another.6510(Online). which are specifically specified for online personal. journal and books. Talking about law and jurisdiction it is international law that one must be 18 years old minimum to use social networking websites but unfortunately. Data Collection Primary Data Questionnaire method filled from youngsters having age group 18 to 29 years of age. newspaper. pp.International Journal of Management (IJM). Tinto reviews that in this (14-18) stage of human life people are more attracted towards social networking websites because those students who get aware from social networking websites cannot satisfy themselves only from academic activities. 26 . nearly 47% of teenagers (12 to 17year olds) and 69% of young adults (18 to 21year olds) and 20% of adults (18+) use social networking sites. According to Charlene Li et al (2007) student activity on social networking sites focuses on communicating with each other. searching for someone here and there.8 million to 68. Issue 12. or listening to music and news. Secondary Data The sources of Secondary Data are websites. as well Secondary data through websites. It based on a survey of 50 Students that use the social networks study through using structured questionnaires to study the negatives and disadvantages of the use of social networks. In addition to the above statement Ellision et al (2007) & Lampe et al (2008) also stated that social networking websites may enable collaborative sense making among students as it is used by majority of students. December (2014). newspaper.8 million. professional and dating profile. and only 20% use them to contact other people. 24-35 © IAEME LITERATURE REVIEW Boyd and Nielsen (2006) reported that the top ten social networking sites developed with the passage of time.. and its number of users increases from 46. RESEARCH METHODOLOGY This research is based on the descriptive approach. The most popular activities done by students and users on social networking sites revolve around looking at profiles of one another.

Volume 5. Age group Interpretation: It is seen that youngsters having age group between 21 to 23 years are maximum in sample population.International Journal of Management (IJM). ISSN 0976 – 6502(Print). December (2014). 27 . 2.6510(Online). Issue 12. Gender Interpretation: Male respondents are 4 times than the female respondents. 24-35 © IAEME Analysis and Interpretation of data 1. pp. ISSN 0976 .

28 . ISSN 0976 – 6502(Print). Respondents using social networking sites Interpretation: It shows that all the youngsters use social networking sites.International Journal of Management (IJM). Volume 5. ISSN 0976 . pp. How many social networking sites communities are you a member of? Interpretation: It shows maximum youngsters are are member of more than one community but less than 10 community. 24-35 © IAEME 3. December (2014). 4.6510(Online). Issue 12.

pp. 6. Issue 12. How do you access your social network account? Interpretation: It shows that the most of the youngsters are using smartphones to access social networking sites and they own the smartphones for this reason students are buying their own phones. youngsters using social networking sites.6510(Online). Volume 5. How long have you been using social networking sites? Interpretation: The study shows that students are having their accounts since they are in you can see that it is more than a year smart school. As a result. ISSN 0976 . 24-35 © IAEME 5.International Journal of Management (IJM). ISSN 0976 – 6502(Print). 29 . December (2014).

pp. Interpretation: It shows that social networking sites have became a way to make contacts with friends and relatives. Issue 12. December (2014).International Journal of Management (IJM). 24-35 © IAEME 7. Volume 5. . 30 . Contacts generated from social networking sites.6510(Online). how much time do you spend daily on a social networking sites? Interpretation: Daily usage of these sites have been increased in youngsters. 8. ISSN 0976 . On an average. ISSN 0976 – 6502(Print).

10.International Journal of Management (IJM). Do you accept strangers who try to friend you in social networking sites? Interpretation: Most of the youngsters don’t accept strangers as their friends in these sites. pp.6510(Online). ISSN 0976 . Does online networking affect your social life? Interpretation: Study shows that social networking sites affect the life of youngsters 31 . ISSN 0976 – 6502(Print). Volume 5. Issue 12. 24-35 © IAEME 9. December (2014).

Why do you use an online social network? Interpretation: Many of the youngsters are using sites to keep in touch with their near and dear ones. ISSN 0976 .International Journal of Management (IJM). 24-35 © IAEME 11. ISSN 0976 – 6502(Print). December (2014). 12. 32 . Issue 12. pp. also for games and enteratainment. Should the social networking technology used for e-learning by schools/colleges? Interpretation: All these youngsters have the opinion that e-learning should be started as a part of these networking sites.6510(Online). Volume 5.

with listed to practical cases to them the damage occurred. It is found that Social Networking sites are very popular among the youths with the majority of them stating that they are active members of social networks. Use of awareness programs in colleges and weekly lectures that focused on the youngsters to monitor the most important pros and cons for using social networking sites. what information they shared and the impact of Social Networking sites on them. pp. 33 . 24-35 © IAEME 13. Do you think privacy policies are effective in social networking sites? Interpretation: Privacy policy should be made stricter to stop criminal offenses. The finding of this study can be used for further research work on Social Networking sites and its impact on interpersonal relationship amongst youngster. culture and education. CONCLUSION The purpose of this research work was to examine the Social Networking sites usage patterns of teenagers and the impact of Social Networking sites on their lives and behavior. SUGGESTIONS 1. Issue 12. Volume 5. December (2014).International Journal of Management (IJM).6510(Online). ISSN 0976 . The current study has shed light on the evolving nature of Social Networking sites among youngsters illustrating the reasons why they use Social Networking sites. Design a social network site under the supervision of community foundation working in the Family Development Sector. 2. ISSN 0976 – 6502(Print).

Not interested joining social networking c. In Golle. and Danezis. 27-29 yrs 3. Ralph. No 4. 18-20 yrs b.R. but I didn’t enjoy it d. PC b. U. 3. C. 11-20 d. It’s against my culture e. Imagined Communities: Awareness. (Eds. Research Methodology Methods and Techniques 2.6510(Online). P. Yes b. G.International Journal of Management (IJM).ranker. Kothari 2004. Volume 5.jagranjosh. Information Sharing. Unaware about social networking b. 24-35 © IAEME BIBLIOGRAPHY 1. Laptop c. Smartphone d. Issue 12. Select your age a. http://www. Select your gender a. pp. 1 . Robinson College. and Gross. 7 months to a year d. I joined once. 1-10 c. How do you access your social network account? a. Above 50 6. No Privacy 5. Acquisti. Proceedings of 6th Workshop on Privacy Enhancing Technologies.K. If your answer to the above question is No. Shahzad Khan. December (2014). then choose the reason why? a. 21-23 yrs c. Lecturer City University of Science and Information Technology Peshawar Pakistan.Cambridge. iPod / iPad 7. ISSN 0976 . Female 2. Less than a month b. None b. Alessandro. ISSN 0976 – 6502(Print). 24-26 yrs d. Are you a member of a Social Networking Site? 5. 36--58). 21-50 d.6 months users-1317626809-1 ANNEXURE Questionnaire (You can also choose more than one option) 1. (pp. How many social networking sites communities are you a member of? a. 4. Male b. http://www. How long have you been using social networking sites? a.). More than a year 34 . and Privacy on the Facebook. (2006).

No 15. Do you accept strangers who try to friend you in social networking sites? a. To play games and entertainment c. Does not have an effect on face to face communication b. Volume 5. No 11. Strongly agree b.100 d. strongly disagree 17. strongly disagree 35 . Real information b. December (2014). Replaces most face to face communication 14. Fair Disagree d. Agree c. Do you think social networks are important? a. Are your parents aware of your social networking activities? a. 3-5 hrs/day d. 24-35 © IAEME 8. Issue 12. Fair Disagree d. 10 – 50 c. What information you include on your social network profile? a. Agree c. How many contacts/friends do you have on the social networking sites? a. On an average.6510(Online). More than 100 10. How does online networking affect your social life? a. No 16. To make professional and business contacts d. ISSN 0976 . ISSN 0976 – 6502(Print). Do you think privacy policies are effective in social networking sites? a. Yes b. strongly disagree 18. To keep in touch with family and friends. pp. Real to some extent c. Fake information 12. Agree c. Yes b. how much time do you spend daily on a social networking sites? a. To find and share information b. 13. Sometimes c. 51. Less than 10 b. Somewhat has an effect on face to face communication c. Have You Ever Been a Victim of On-Line Bullying (offensive comments or emails)? a. Why do you use an online social network? a. more than 6 hrs/day 9. Yes b. Should the social networking technology used for e-learning by schools/colleges? a. Strongly agree b. Strongly agree b. 1 .2 hrs/ day c.International Journal of Management (IJM). Less than 1 hour b. Fair Disagree d.