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Choosing the Channels


TR R
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of Communication
A Review of Media Resources for 11 Countries in the Western Pacific Region
This document is part of a continuing project of the Tobacco
Free-Initiative and the Health Promotion Unit, World Health
Organization, Western Pacific Regional Office.

Tobacco-Free Initiative & Health Promotion Unit


World Health Organization
Regional Office for the Western Pacific
P.O. Box 2932, 1000 Manila, Philippines
Tel: (632) 528-8001
Fax: (632) 521 1036
http://www.wpro.who.int
Choosing the Channels of Communication

Choosing the Channels of Communication


A Review of Media Resources for 11 Countries in the Western Pacific Region

Introduction .................................................................................................................................. 1

Key elements in choosing the channels of communication ................................................ 2

Cambodia
Summary of media resources ...................................................................................................... 8
Media directory ............................................................................................................................ 10

China
Summary of media resources ........................................................................................................ 18
Media directory ............................................................................................................................. 20

Fiji
Summary of media resources ....................................................................................................... 26
Media directory ............................................................................................................................. 27

Lao People's Democratic Republic


Summary of media resources ........................................................................................................ 34
Media directory ............................................................................................................................. 36

Malaysia
Summary of media resources ....................................................................................................... 42
Media directory ............................................................................................................................ 44

Micronesia, Federated States of


Summary of media resources ....................................................................................................... 50
Media directory ............................................................................................................................ 51

Mongolia
Summary of media resources ....................................................................................................... 58
Media directory ............................................................................................................................ 60

Papua New Guinea


Summary of media resources ....................................................................................................... 66
Media directory ............................................................................................................................ 68

Philippines
Summary of media resources ....................................................................................................... 76
Media directory ............................................................................................................................ 78

Samoa
Summary of media resources ....................................................................................................... 86
Media directory ............................................................................................................................ 88

i
Table of Contents

Viet Nam
Summary of media resources ....................................................................................................... 94
Media directory ............................................................................................................................ 96

Annexes
(from the Development of Media Resources for Health Communication
in the Western Pacific Region, March 2003, by Dr. Tom Carroll
and Bev Carroll of Carroll Communications)

Executive Summary ...................................................................................................................... 100


1. The development of a framework for analysis.............................................................. 100

2. The collection of information ....................................................................................... 100

3. The development of a survey tool ............................................................................... 101

4. The preparation of country reports ............................................................................. 102

5. Key findings from the project ....................................................................................... 102

5.1 Media resources ........................................................................................... 102

5.2 Advertising restrictions .................................................................................. 103

5.3 Skills and capacity of health promotion partners ........................................... 103

Attachment 1
Survey questionnaire for participants at the Regional Workshop on
Capacity-Building for Health Promotion ....................................................................................... 104

ii
Choosing the Channels of Communication

““The diversity of media options in Asia is truly staggering.


1
If it moves, it's media.”
Health Promotion is the process of “enabling people to increase control over and to improve their health”.
In order to achieve this, people need access to timely and relevant information.

How does one effectively promote health in a Region made up of 1.7 billion people, living in 37 culturally
unique countries and areas, with some countries using several different languages within their own
borders?

In recent decades, mass media has become the dominant means of transmitting information to large
audiences. It has been effectively used to promote products, services and ideas. The evidence of its
effectiveness as a means of improving health conditions has steadily increased over the years. Yet in many
countries, the use of mass media for health promotion may be over- or under-rated.

This guide is a review of the media resources of 11 countries in the Western Pacific, including Cambodia,
China, Fiji, the Lao People's Democratic Republic, Malaysia, the Federated States of Micronesia, Mongolia,
Papua New Guinea, the Philippines, Samoa and Viet Nam. It is based on information gathered from
October 2002 to March 2003 by Carroll Communications, social marketing and research consultants.
Included in the review is a directory of media resources for each country along with a summary of each
country's media resources including, the numbers of televisions and radios per country (subject to
availability of this information), population rates, literacy rates, advertising restrictions, capacities of health
promotion partners and previous or ongoing health campaigns.

As this guide is a joint undertaking of the Tobacco-Free Initiative and the Health Promotion Unit of the
Western Pacific Regional Office, specific information on the extent of tobacco advertising is included.
Where available, policies restricting tobacco advertisements are also included. This information can be
used in implementation of health promotion programmes in general, and specifically to inform policies and
programmes under national plans of action on tobacco control.

While this guide attempts to provide basic information on mainstream mass media resources, it must be
emphasized that choosing the appropriate channels of communication for health promotion requires an
understanding of the contexts in which specific media are effective. Research, creativity and discipline are
necessary in determining the right mix of media to use and the appropriate strategies to maximize
information dissemination.

The information provided in this guide is a starting point but is not exhaustive. Information on a wide
variety of other forms of media, including traditional forms (e.g. theatre, festivals, puppetry) or emerging
forms (e.g. "narrow-casting" vis-à-vis "broadcasting" through cable television, internet), would supplement
the guide. Additional information on current social, cultural and political issues and concerns (e.g. civil
strife, election periods, religious holidays) should also be considered in the process of designing effective
communication campaigns for health.

1
The 360 Degree Brand in Asia. John Wiley & Sons (Asia) Pte. Ltd. Copyright (c) 2003. Excerpted with
permission of the publisher, John Wiley & Sons (Asia) Pte.Ltd. www.wiley.com

1
Introduction

All too often, health campaigns are carried out without adequate research or reflection on which media
would be the most effective within a certain country. For example, a creative and compelling television
campaign will not do much good if the target audience does not have access to television. On the other
hand, it is possible that much time and attention is devoted to developing print materials when in fact the
dominant mode of information transmission is through radio.

Finally, an example of an innovative health communication strategy has been selected and is highlighted as
an introduction to each country's inventory of resources and media directory to underscore the
importance of the complex social, political and cultural contexts within which communication must be
channelled in each country.

Key elements in choosing the channels of communication for health campaigns

Three elements are essential in choosing which media is best for your health campaign:

Know your target audience

Each country is culturally unique and often there are diverse cultures in a single country. Be aware of each
culture's particular values and behavioural traits. Also, identify your target audience's age group, gender,
socioeconomic background, and literacy rate. Finally, find out which newspapers they read, which TV and
radio programmes are popular, and which religious groups, agencies, recreation centres, and businesses
serve the community. Also determine the number of people you intend to reach.

Know your message

Choosing the right media also depends on what message you are trying to relay. Is the message intended
to raise awareness about an issue or change attitudes and behaviour? If the message is intended to
change behaviour, for example getting young children to wash their hands, perhaps interpersonal
channels such as community workshops or posters in schools may be better than a television or
newspaper campaign. Consider which channel best suits the message.

Know your country's media

Find out how many television and radio stations there are, along with how many people are watching
and listening. Find out how many newspapers there are and how many subscribers those newspapers
have. Do the same for magazines, billboards and Internet sites. Finally, many countries have their own
culturally unique ways of communicating, whether it is puppet shows, as in Lao People's Democratic
Republic, or SMS “texting” in the Philippines. These channels of communication are often the most
effective method in getting a message out, so remember to consider all options when creating a health
campaign.

It is also helpful to keep in mind that mass media, such as television, radio, newspapers, magazines,
billboards and the Internet, are good at reaching people quickly, but are less personal so may not be as

2
Choosing the Channels of Communication

effective in some campaigns as interpersonal communication. Sometimes peer counselling or group


workshops are more effective because they provide an opportunity for clarification or feedback.

More often than not, health communication is most effective when many different communication
channels are used simultaneously. A combination of community, interpersonal and mass media channels
takes advantage of the strengths of each and provides maximum exposure to your message. Studying
your target audience, your message and your available media will help you decide which channels to
choose.

3
CAMBODIA
Soaps with substance

A
dvocates are finding radio broadcasts to be an effective way of
transmitting messages to the masses in Cambodia. Because of
the high illiteracy rate, and the fact that radio is a popular form of
entertainment (particularly in rural areas), radio is an ideal choice to
promote health issues such as AIDS awareness and safe sex. A number of
NGOs have broadcast messages on Radio Free Asia, and a recent radio
soap opera is considered to have been quite effective in Cambodia's fight
against AIDS.

In its latest efforts to contain HIV, Cambodia has launched a soap opera with
an AIDS theme. Following a condom campaign targeting Cambodia's sex
industry, AIDS campaigners are shifting their focus to families, trying to prevent
the many thousands of husbands who regularly visit prostitutes from passing
HIV on to their wives.

The 12 episodes follow a young couple who are driven apart because the man,
Khieu, is too poor to marry. Mom, his girlfriend, is lured to Phnom Penh under
false pretences; she ends up working in a brothel, where she becomes the mistress
of a rich businessman. A year later, Mom and Khieu are reunited - and when it
becomes clear she has AIDS, he takes her back to the countryside and nurses her
until she dies. The series airs on several national channels, and each episode is
followed by a talk show on AIDS and sex. Reuters. Reuters.
2

2
http://aidsradio.oneworld.net/index.php?fuseaction=cms.fullContent&id=1702
Country Profile: CAMBODIA

Significant statistics ! TV Fark is operated by the Royal Cambodian


Armed Forces, with broadcast coverage in
! Population: 13 099 470 Phnom Penh.
! Adult literacy rate: 67.80%
! TV 3 is a joint venture of the Phnom Penh
Summary of media resources Municipality and KCS Cambodia. It covers
Phnom Penh and 15 provinces with a total
population of around 10 100 000.
RADIO
! Aspara TV is a privately owned station operated
In 1997, there were an estimated 1.34 million by the Aspara Media Group.
radios in Cambodia.3
! Bayon TV is a privately owned station
! One government controlled radio station– broadcasting to provinces with a population of
National Voice of Cambodia. around 3 300 000.
! One radio station operated by the Royal
NEWSPAPERS
Cambodian Armed Forces (Fark).
! The Phnom Penh Post, the Phnom Penh Daily
! One radio station operated by TV3, which is a
and the Cambodian Daily are privately
joint commercial venture between
owned independent English-language
newspapers.
Phnom Penh Municipality and KCS Cambodia.
! There are two pro-government daily
! A number of privately operated radio stations
newspapers, Reaksmei Kampuchea and Kaoh
including a range of FM stations operating
Santepheap.
throughout Cambodia by Bayon Radio, and the
Aspara Media Group.
! There is a range of smaller newspapers
publishing in Chinese and French
As well,
languages.
! The Women's Media Centre operates Radio
WMC which broadcasts in Phnom Penh. Summary of advertising restrictions

TELEVISION ! Overseas commercials are permitted and it is


recommended that they be dubbed in
In 1997, there were an estimated 94 000 televisions Khmer.
4
in Cambodia.
! In 1993, a ban on tobacco advertising on
! TVK - the National Television of Cambodia - Cambodia's public broadcast media
is owned by the Government of wasintroduced. This ban does not apply to
Cambodia. Local stations operate in seven privately owned and operated television
provinces. stations.

3
http://www.cia.gov/cia/publications/factbook/geos/vm.html#Comm
4
http://www.cia.gov/cia/publications/factbook/geos/vm.html#Comm

8
Choosing the Channels of Communication

! Cigarette advertising is permitted for other Tobacco control campaigns


advertising mediums including radio stations,
outdoor sites and newspapers. Campaigns have included activities for World
No Tobacco Day in May each year. These have
! There are no restrictions on the advertising of involved radio and television, as well as other
alcohol products. news agencies in the country.

Advertising expenditure

CCigarettes are the most prominently advertised


product in the country. The National Centre for
Health Promotion estimates that cigarette
advertising increased by 400% between 1994 and
1997 and now accounts for nearly half of all
5
advertising revenue in the country.

Health promotion partners

Health education campaigns are conducted


through the Municipal Health Department and the
Ministry of Education through its Department of
School Health.

Partners engaged specifically in tobacco control


communication and advocacy include:

! The National Center for Health Promotion


(NHCP, Ministry of Health)
! Tobacco or Health Unit
! Action for a Tobacco Free Cambodia (AFTC)
! Adventist Development and Relief Agency (ADRA)
! Medicine Faculty of Phnom Penh

Health campaigns

! World Aids Day


! National Measles Campaign
! World Health Day
! Food Safe Campaign
! Exercise Campaign
! Health City Campaign
! Dengue Fever Campaign

5
http://www.wpro.who.int

9
Radio Station Frequency Reach Information Address Tel No Facsimile No. Email
address

Bayon Radio Radio FM Broadcasts to Kampong Cham province Knom Prek +855 23 +855 23 tv9camb
91.0 with a population of 1 608 914 SamrongTakhov 363695 or 363795 odia@hot
Kandel Province (015) mail.com
850714 or
(012)
813695 or
(012)
926797

Bayon Radio Radio FM Broadcasts to Sihanoukville province Knom Prek +855 23 +855 23 tv9cambo
92.0 with a population estimate of 155 690 SamrongTakhov 363695 or 363795 dia@hotm
Kandel Province (015) ail.com
850714 or
(012)
813695 or
CAMBODIA media directory

(012)
926797

Bayon Radio Radio FM Broadcasts to Siem Reap province with Knom Prek +855 23 +855 23 tv9cambo
93.0 a population estimate of 696 164 SamrongTakhov 363695 or 363795 dia@hotm
Kandel Province (015) ail.com
850714 or
(012)
813695 or
(012)
926797

Sweet FM- Siem Reap Radio FM Located as Siem Reap province with a c/- TV 3 No 2 Bvd +855 12 +855 23 tv3@camn
100.5 population estimate of 696 164 Confederation de la 814323 360800 et.com.kh
Russie (Street 112)
Sangkat Monorom
Khan 7 Makara
Phnom Penh

Sweet FM -Kampong Radio FM Located at Kampong Cham province c/- TV 3 No 2 Bvd +855 12 +855 23 tv3@camn
Cham 100.5 with a population estimate of 608 914 Confederation de la 814323 360800 et.com.kh
Russie (Street 112)
Sangkat Monorom
Khan 7 Makara
Phnom Penh

Bayon Radio - Phnom Radio FM Broadcasts to Phnom Penh province Knom Prek +855 23 +855 23 tv9cambo
Penh 95.0 with a population estimate of 999 804 SamrongTakhov 363695 or 363795 dia@hotm
Kandel Province (015) ail.com
850714 or
(012)
813695 or
(012)
926797
Radio Station Frequency Reach Information Address Tel No Facsimile No. Email
address

Radio FM 95.5 - Phnom Radio FM Broadcasts to Phnom Penh province c/- TV 3 No 2 Bvd +855 12 +855 23 tv3@camn
Penh 95.5 with a population estimate of 999 804 Confederation de la 814323 360800 et.com.kh
Russie (Street 112)
Sangkat Monorom
Khan 7 Makara
Phnom Penh

Radio 97 (Apsara)- Radio FM Broadcasts to Phnom Penh province Located at Apsara TV 855 23 +855 23 apsaratv.c
Phnom Penh 7.0 with a population estimate of 999 804 Phnom Penh Ch 11 303002 214302 om.kh
No 69 Street 57
(corner Street No
370) Sangkat Beung
Keng Kang 1Khan
Chamcarmon Phnom
Penh

Love FM 97.5 - Phnom Radio FM Broadcasts to Phnom Penh province c/- TV 3 No 2 Bvd +855 12 +855 23 tv3@camn
Penh 97.5 with a population estimate of 999 804 Confederation de la 814323 360800 et.com.kh
Russie (Street 112)
Sangkat Monorom
Khan 7 Makara
Phnom Penh

BBC World Service - Radio FM 24 hr relay English broadcasts BBC World Service (+44) 020 (+44) 020 worldwidet
Phnom Penh- 100.0 PO Box 5054 84 332221 84333040 v.letters@
Mobitel London W12 024 bbc.com.u
k

Radio 103 (TV3) - Radio FM Broadcasts to Phnom Penh province c/- TV 3 No 2 Bvd +855 12 +855 23 tv3@camn
Phnom Penh 103.0 with a population estimate of 999 804 Confederation de la 814323 360800 et.com.kh
Russie (Street 112)
Sangkat Monorom
Khan 7 Makara
Phnom Penh

Radio FM 107 - Phnom Radio FM Broadcasts to Phnom Penh province c/- Cambodian TV +855 23 tv9cambo
Penh 107.0 with a population estimate of 999 804 Channel 9 880874 dia@hotm
No 18 Street 562 ail.com
Toul Kok Phnom
Penh 12151

Radio Fm98 Radio FM Operated by TV Fark Owned by the Phnom Penh Ch 5 +855 23 +855 23 n/a
98.0 Royal Cambodian Armed Forces Street 169 366061-2 366063
Borei Keila or 366064
Phnom Penh 12253

National Voice of Radio Broadcasts in English http://www


Cambodia -Phnom Station AM .vocri.org
Penh 1360
CAMBODIA media directory
Radio Station Frequency Reach Information Address Tel No Facsimile No. Email
address

Radio FM 99 Radio FM Broadcasts in Khmer and English news No 41 Street 360


99.0 programmes Phnom Penh

Radio WMC Radio 102.0 Operated by the Women’s Media Centre No 5 Abdul Carime
Street (Street 21)
Phnom Penh

Television Station

TV 3 (Television 3) A joint venture of Phnom Penh No 2 Bvd +855 12 +855 23 tv3@camn


Municipality and KCS Cambodia. Confederation de la 814323 360800 et.com.kh
Broadcast Coverage Phnom Penh and Russie (Street 112)
15 provinces with total population Sangkat Monorom
estimate 10,166,016. Khan 7 Makara
CAMBODIA media directory

Phnom Penh

TV Channel 5 (TV Fark) Street 169, Borei +855 23 +855 23 n/a


Keila Phnom Penh 366061-2 366063
12253 or 366064

TVK (National Television Owned by the Government of Phnom Penh Ch 7 +855 23 +855 23 tvk@cam
of Cambodia) Cambodia. Local stations operate in 26 Monivong 724149 or 26407 net.gov.kh
Siem Reap, Battambang, Sihanourke, Boulevard Phnom +855 23
Pursat, Sen Monorom, Koh Kong, Penh 12202 722943
Rattanakiri PO Box 981
Phnom Penh

Cambodia TV Station Phnom Penh Ch 9 +855 23 tv9@camn


Channel 9 (CTV 9) No 18 Street 562 880874 et.com.kh
Toul Kok
Phnom Penh 12151

Apsara TV Operated by Apsara Media Group Phnom Penh Ch 11 +855 23 +855 23 apsaratv.c
No 69 Street 303002 or 214302 om.kh
57(corner Street No 012 949
370) Sangkat Beung 414 or 011
Keng Kang 1Khan 803 678
Chamcarmon
Phnom Penh

Bayon TV Takhmau Broadcasts to provinces with a Knom Prek +855 23 +855 23 bayontv.co
(Phnom population estimate of 3 304 882 SamrongTakhov 363695 or 363795 m.kh
Penh) Ch 27 Kandel Province (015)
Siem Reap 850714 or
Ch 8 Takhao (012)
(Kampong 813695 or
Cham) Ch (012)
12 926797
Television Station Frequency Reach Information Address Tel No Facsimile No. Email
address

Tv5 (TV Cinq) Phnom Relay of French language satellite French Cultural
Penh UHF channel Tv5 Centre
No 218 Keo Chea
(Street 184) Phnom
Penh

Viet Nam TV (VTV) Phnom Relay of Viet Nam TV Embassy of the


Penh UHF Socialist Republic of
Viet Nam -Phnom
Penh

Newspaper Circulation Information Address Tel No Facsimile No. Email address


(approx)

Phnom Penh Language-English Published fortnightly House#10A (855-23)426568 (855-23)426568 pppost@cm17.com


Post Street #264 - 210 309 - 210 309
Phnom Penh

Phnom Penh Daily Language - English and Khmer Published daily ppenhdaily@camnet.co
m.k

Cambodian Daily 3,500 Language - English Published 6 days/week (8555-23) afc@forum.org.kh


Independent newspaper 426573

Con Rhuong Pao Language - Chinese

Island of Peace n/a

Jian Hua Daily


Cambodia Language - Chinese

Kaoh Santepheap n/a

Odamtek Khmer n/a

Reaksmei Kampuchea n/a

Realites
Cambodgiennes Language - French

Trung Lap n/a

Voice of Khmer Youth n/a


CAMBODIA media directory
Contacts Address Tel No Facsimile No. Email address

Adventist Development Relief Agency PO Box 105, Phnom Penh (85-5) 23 880693 (85-5) 23 880305 adracam@bigpond.com.kh
Tobacco or Health Programme House #4 Street #554
Khan Toul Kork
Cambodia

National Centre for Health Promotion #162 Preah Sihanouk Blvd. (85-5) 23 213608 nchp@camnet.com.kh
Boeng Keng Kang I, Chamkarmon
Phnom Penh
Cambodia

Action for a Tobacco-Free Cambodia #28 EO,St.222 Boeung Raing, Daun Peak samnag@camnet.com.kh
Phnom Penh Cambodia

Adventist Development and Relief PO Box 105, House #4 Street 554 Khan Toul Kork (855-23) 880693 (855-23) 880305 adracam.toh@bigpond.com.k
CAMBODIA media directory

Agency Phnom Penh Cambodia h

Advertising Restrictions General Regulations Concerning Alcohol Advertising Regulations Concerning Tobacco Advertising
Overseas commercials are permitted. All commercials should be re- Beverage / Alcohol Since 1993, there has been a ban on tobacco
dubbed in Khmer. Advertising is currently permitted. advertising on public broadcast media. It does not
apply to private television advertising. Cigarette
advertising is permitted for outdoor, print and other
media. A new law to ban advertising is being
considered.
CHINA
Bicycles in Beijing

T elevision, radio and newspaper advertising is frequently used in health


campaigns in China and, since the government controls much of the media,
promoting public health through the media is not a problem. However, with
hundreds of messages targeted at people every day, getting people to take notice is
the issue. A private company in Beijing came up with a strategy guaranteed to
garner attention by taking something unique to China and capitalizing on it.

Beijing has one of the densest bike populations in the world, with 11 million bikes
winding their way around the Chinese capital. Some innovative entrepreneurs saw
the bikes as moving billboards and have found several ways to roll out their
marketing messages in a highly visible fashion (health advocates could certainly do
the same). Solid-wheel bike advertising involves painting both the wheels and the
frame of the bike with promotional messages, while the other option is the peleton,
a dramatic form of advertising as seen in the following example.

Looking remarkably like refugees from the Tour de France, they have proved to be an arresting
sight: 15 riders, suited up in neon-yellow jackets and matching baseball caps, riding 15 identical
bikes, one behind the other, around the busiest of Beijing's streets. Retailer Ai Jia World
Furniture is behind the ads, and they have about 100 riders out at any given time. “There are
many furniture stores in Beijing now and we had to do something to distinguish ourselves,” said
Chen Cuili, the company's stylish young advertising director. “It's been very effective. It's new and
it's interesting. A lot of customers say they've noticed.” And hiring the riders is much cheaper
than billboards and television ads.

While obviously a growing media opportunity, bicycles are also a wonderful source of cultural
insight into China too, so intrinsic are they to life there. For example, it is said that Beijing's
latest traffic war between bikes and cars is a perfect illustration of the proverb “the soft and
gentle will defeat the hard and obstinate.”6

6
The 360 Degree Brand in Asia. John Wiley & Sons (Asia) Pte. Ltd. Copyright (c) 2003. Excerpted with permission of the
publisher, John Wiley & Sons (Asia) Pte. Ltd. www.wiley.com
Country Profile: CHINA

Significant statistics ! Published under the People's Daily are also


ten other newspapers, including the
! Population: 1 284 530 000 People's Daily Overseas Edition, East
! Adult literacy rate: 84.10% China News, South China News, the
Health Times, and six monthly
Summary of media resources magazines.

RADIO Summary of advertising restrictions

In 1997, there were 417 million radios in China.


7
! There is a range of regulations concerning
language and all advertising must be
! The state-controlled Central People's approved by the Administration for Industry
Broadcasting Station (CPBS), together with local and Commerce.
radio stations broadcasting at the provincial or
equivalent level, serve domestic listeners. ! Regulations on Control of
Adver tisements 1987 states that
! Provincial radio stations relay CPBS programme cigarette advertising is banned in all
content alongside their own original content. broadcast and print media.

! In 1995, there were 1202 radio stations ! Cities outside Beijing do allow some form of
operating in China. promotion, with strict guidelines.

! For advertising through other media


TELEVISION
e.g. outdoor sites, approval from
provincial, autonomous region,
In 1997, there were 400 million televisions in China.8
municipality, industr y and commerce is
! The China Central Television Service (CCTV) is required.
networked throughout the country.
! In 1995, a national Advertising Law
! There are thousands of registered ground extended the advertising ban on cigarettes
receiving stations in China which provide to cinemas and theatres.
access to broadcasts from Beijing and foreign
programmes. ! An official permit is required for the
advertising of alcohol beverages with over
! Programme formats available through CCTV 39% alcohol.
stations include news, cultural, social and
educational programming as entertainment. ! There are no other restrictions on alcohol
advertising.
NEWSPAPERS
Advertising expenditure
! The People's Daily is the official Communist Party
newspaper with a circulation of 3 million. Information not found.
7
http://www.cia.gov/cia/publications/factbook/geos/ch.html#comm
8
http://www.cia.gov/cia/publications/factbook/geos/ch.html#comm

18
Choosing the Channels of Communication

Health promotion partners ! The National Health Education Institute


! Chinese Anti-tuberculosis Association
The Division of Health Education within the ! Xiangya Hospital, Hunan Medical University
Ministry of Health is responsible for health ! The Chinese Academy of Medical Sciences
education programmes. This division is reported to Health campaigns
have expertise in designing health campaigns,
specifically developing campaigns, through an ! March 24, 2002, Tuberculosis Day - major
understanding of the social, cultural and economic media participated in activities.
backgrounds of target audiences, knowledge of
the information needs of target audiences and the ! April 7, 2002, World Health Day - a large-scale
major media, and the capacity to evaluate activity themed as 'Move for Health' was held in
campaigns. Systematic evaluation studies were Xidan Plaza, Beijing. Other activities were held
undertaken for the World No Tobacco Day in major cities around China.
convention in 2002 and the AIDS conferences in
both 2001 and 2002. This division is also said to ! December 1, 2002 - the Congress on
have skills in designing and producing Preventing AIDS among children and
communication materials and has links with other adolescents was held and broadcast by 18
government and non-government sectors for national public media outlets.
implementation of campaigns.
Tobacco control campaigns
In addition, it is reported that the Division of Health
Education has specific daily health-focused ! World No Tobacco Day has been celebrated
TV/radio programmes and provides experts to liaise nationally every year since 1988.
with the media on health topics. There is a
Department of Communication in most provincial ! The Rural Farmers Quitting project, organized
Health Education Institutes which is capable of by the National Health Education Institute, is a
producing tapes, print materials etc. smoking cessation programme targeting
illiterate, rural farmers.
Partners engaged specifically in tobacco control
communication and advocacy include: ! The Tenth World Conference on Tobacco or
Health was held in Beijing in 1997.
! The Chinese Association on Smoking and
Health (CASH) (coordinates national smoking ! Television and radio commercials and
control activities) newspaper advertising are used in these
! The Chinese Academy of Preventive Medicine, campaigns. The Department of Propaganda is
c/o World Health Organization also involved as a key stakeholder in these
! Institute of Child and Adolescent Health, campaigns.
Beijing Medical University
! Division of Health Education, Ministry of Health
! Non-Communicable Disease Control, Ministry
of Health
! WHO Collaborating Centre for Tobacco Control

19
Radio Station Frequency Reach Information Address Tel No Facsimile No. Email
address

CNR - China National Operates several national, regional and Ministry of Radio, (+86)(10) (+86)(10)
Radio international services. Film and Television 6851-3409 6851-2174
Address: 2
Fuxingmenwai Dajie,
Beijing 100866

Television Station

China Central Television The China Central Television Service is Address:11 Fuxing webmaste
CHINA media directory

networked throughout the country by a Road Beijing, r@mail.cct


variety of means, including satellite. The China(100859) v.com
are thousands of registered ground
receiving stations in China which, as well
as providing access to broadcasts from
Beijing, enable some users to watch
foreign programmes.

CCTV 1. News and general information webmaste


r@mail.cct
v.com

CCTV 2 Programming on cultural, social, webmaste


educational and economic matters. r@mail.cct
v.com

CCTV 3 General entertainment. webmaste


r@mail.cct
v.com

Newspaper Circulation Information Address Tel No Facsimile No. Email address


(approx)

People's Daily 3 million Official Communist Party newspaper. Published under Jintaixi Road #2, 085-90- 086-010- rmrb@peopledaily.com.cn
the People's Daily are also ten other newspapers Chaoyang District, 65092993 65092893
including People's Daily Overseas Edition, East China Beijing, 100733,
News, South China News, Market Daily, International People's Republic
Financial Daily, Jiangnan Times, Global Times, of China
Securities Times, Health Times, Satire and Humour and
six monthly magazines including The Earth, News Front,
Listed Companies, Times Trend, People Forum.
Contacts Address Tel No Facsimile No. Email address

Chinese Academy of Preventive c/o World Health Organization (41-22) 791 3234 (41-22) 791 4832 gonghuany@who.ch
Medicine Avenue Appia 20
Geneva, - SWITZERLAND CH-1211

Institute of Child and Adolescent Health Institute of Child and Adolescent Health (86-10) 6209 1524 (86-10) 6209 1178
Beijing Medical University Beijing Medical University
Beijing 100083 China

Division of Health Education Division of Health Education (86-10) 6879 2325 (86-10) 6879 2323 houps@mx.cei.gov.cn,
Ministry of Health Ministry of Health houps@chsi.moh.gov.cn
1, Nanlu, Xizhimenwai, Xicheng District
Beijing 100044
CHINA

Xiangya Hospital Xiangya Hospital (86-731) 432 7016 (86-731) 432 7332 xyzlgq@public.cs.hn.cn
Hunan Medical University Hunan Medical University
Xiangya Road
Changsha, Hunan 410008, CHINA

Ministry of Health Ministry of Health (86-10) 6401 5623 (86-10) 6403 3122 ncd1@40p.capm.ac.cn
Non-Communicable Disease Non-Communicable Disease Control
Control No. 44, Houhai Beiyan, Xicheng District
Beijing 100725, CHINA

WHO Collaborating Centre for Tobacco WHO Collaborating Centre for Tobacco (86-10) 500 7755 (86-10) 500 5359
and Health and Health
No. 8 Baijaiazhuang Road
Chaoyang District
Beijing 100020
CHINA

National Health Education Institute National Health Education Institute (86-10) 6426 655 (86-10) 6426 6557 xuefengren@hotmail.com
Building 12, Block 1 Building 12, Block 1
Anhuaxili Anhuaxili
Beijing 100011 Beijing 100011
CHINA CHINA

Chinese Anti-tuberculosis Chinese Anti-tuberculosis Association (86-10) 6225 2651 (86-10) 6225 2648 tbcenter@public.bta.net.cn
Association Xin-Jie-Kou, 5 dong-Guang Hu-Tong
Beijing 100035, CHINA

Chinese Association on Smoking and Chinese Association on Smoking and (86-10) 6428 3540 (86-10) 6426 0978 cash@mx.cei.gov.cn
Health Health
Building 12, District 1, Anhauxili
Chaoyang District
Beijing 100011, CHINA

Ministry of Education http://www.moe.edu.cn/


CHINA media directory
Advertising Restrictions General Regulations Concerning Alcohol Advertising Regulations Concerning Tobacco Advertising

All measurements must be in the metric system. Beverages / Alcohol Cigarettes


Joint venture products must be identified. Drinks with over 39% alcohol must obtain official Advertising is banned in all broadcast and print
All voice-overs must be in Mandarin, however local dialects are accepted permit. There are no other restrictions on the media. However, cities outside Beijing do allow
on some local / terrestrial media. advertising of alcohol products. some form of promotion, within strict guidelines.
Cantonese is accepted in Guangzhou and Guangdong provinces. For tobacco advertising through other media,
Advertising to children is allowed. approval from provincial, autonomous region,
English and Chinese ( Mandarin) languages can be used in commercials. municipality, industry and commerce is required.
All advertising must be approved - consent from the Administration for In 1995, a national Advertising Law extended the
Industry and Commerce must be obtained. advertising ban to waiting rooms, cinemas and
There are some restrictions on Internet advertising and the advertising of theatres, meeting rooms and sports stadiums, etc.
products in certain places and settings. Indirect advertising of tobacco products is reported
to be still practiced in some places.
There are no restrictions on Internet advertising.
CHINA media directory
FIJI
Sports stars against smoking

T here are many avenues to promote health in Fiji: the literacy rate is
high; television reaches 80% of the population; and there is one
radio in the country for every 1.5 people. However, Fijians have
more in common than being accessible: they have a passion for sports,
with netball being one of the country's favourite games. In fact, sports
fans packed the stadium in Suva to watch Fiji scoop up the gold medal for
netball in the 2003 South Pacific Games. High school teams are also
popular among Fijians, especially among the country's teenagers and
that's why Fiji's National Centre for Health Promotion uses high school
teams in its anti-smoking campaigns.

The National Centre for Health Promotion has devised the “Winners don't
smoke. Be smart, don't start” anti-smoking campaign, using Fiji's winning relay
and netball secondary school teams. The catchy phrase is now known by young
children, teenagers and adults alike. Anti-smoking posters, featuring the winning
teams, are posted around campuses and community centres and the teams have
even made it on to phone cards. In a survey of teenagers, the phone cards and
posters have rated well. The Centre has also created television mini-drama anti-
smoking advertisements with a sports theme.9

9
http://globaled.ausaid.gov.au/secondary/casestud/fiji/1/fiji.html
Country Profile: FIJI

Significant statistics restrictions) in newspapers, magazines and


other media.
! Population: 821 000
! Adult literacy rate: 92.90% Advertising expenditure

Summary of media resources Information not found.

RADIO Health promotion partners


10
In 1999, there were 541 476 radios in Fiji. The National Anti-Smoking Society of Fiji was
established in 1991 in conjunction with the
! The Fiji Broadcasting Commission is a Ministr y of Health and other voluntar y
government-funded body that broadcasts a organizations.
fully commercial service on three radio stations
Fiji 1, Fiji 2 and Bula FM. These stations Partners engaged specifically in tobacco control
broadcast in English, Fijian and Hindi. communication and advocacy include:

TELEVISION ! National Center for Health Promotion, Ministry


of Health
In 1999, there were 88 110 televisions in Fiji.
11
! Fiji Cancer Society
! Fiji Council of Social Services
! The Government has established a television ! The National Anti-Smoking Society of Fiji, c/o Fiji
station (Fiji 1 Television). It is estimated that Fiji 1 School of Medicine
reaches 80% of the population. ! Suvasavu Hospital (Ministry of Health)
! Fiji School of Medicine (Public Health)
! There are also three pay television channels operating.
Tobacco control campaigns
NEWSPAPERS
World No Tobacco Day is celebrated each year.
! There are three main privately owned
newspapers published daily in English.

! The Fiji Times has the highest circulation, with


figures of over 27 000 people.

! A number of smaller publications are also


published in Fijian and Hindi.

Summary of advertising restrictions

! Advertising of cigarettes is banned on radio,


but allowed (with some voluntar y
10
http://www.cia.gov/cia/publications/factbook/geos/fj.html#comm
11
http://www.cia.gov/cia/publications/factbook/geos/fj.html#comm

26
Radio Station Frequency Reach Information Address Tel No Facsimile No. Email
address

Fiji One Radio FM Language - Fijian Targets adult Fiji Broadcasting (679) 3 (679) 3 301 fbl@is.co
100.0 audiences aged 25 years and over Corporation Ltd 314 333 643 m.fj
Box 334,
Radio FM Suva Fiji
98.0
Fiji Two Fiji Broadcasting (679) 3 (679) 3 301 fbl@is.co
Radio FM Corporation Ltd 314 333 643 m.fj
102.0 Box 334,
Suva Fiji
Fm96
Bula 100FM Fiji Broadcasting (679) 3 (679) 3 301 fbl@is.co
Corporation Ltd 314 333 643 m.fj
Box 334,
Suva Fiji

Bula 98FM Fiji Broadcasting (679) 3 (679) 3 301 fbl@is.co


Corporation Ltd 314 333 643 m.fj
Box 334,
Suva Fiji

Bula 102FM Fiji Broadcasting (679) 3 (679) 3 301 fbl@is.co


Corporation Ltd 314 333 643 m.fj
Box 334,
Suva Fiji

Radio FM96 Commercial radio station Broadcasts 24


hrs/day in English

Television Station

Fiji 1 Free to air station Reaches more than Fiji Television (679) 3 (679) 3 305 www.fijitv.c
80% of the pop. 20 Gorrie Street 305 100 077 om.fj
Suva PO Box
2442, Government
Buildings, Suva

Sky Fiji 3 pay television channels - Sky Plus, Fiji Television (679) 3 (679) 3 305 www.fijitv.c
Sky Entertainment and Sky Sport 20 Gorrie Street 305 100 077 om.fj
Suva PO Box
2442, Government
Buildings, Suva
FIJI media directory
Newspaper Circulation Information Address Tel No Facsimile No. Email address
(approx)

Fiji Times 27,124 Mon-Fri fijitimes@is.com.fj

Daily Post 12,000 Mon-Fri www.fijipost.com

Fiji Sun 10,000 Mon-Fri 12, Amra Street, (679) 3 (679) 3 news@sun.com.fj
Walu Bay, Suva, 07555 11455
Fiji Private Mail
Bag, Suva, Fiji
FIJI media directory

Fiji Sun 26,000 Weekend 12, Amra Street, (679) 3 (679) 3 news@sun.com.fj
Walu Bay, Suva, 07555 11455
Fiji Private Mail
Bag, Suva,
Fiji
Contacts Address Tel No Facsimile No. Email address

National Center for Health Promotion National Center for Health Promotion (679) 320 844 (679) 320 746 mcornelius@health.gov.fj
Ministry of Health Ministry of Health
P.O. Box 2223
Government Buildings
Suva
FIJI ISLANDS

Fiji Cancer Society Fiji Cancer Society (679) 311 960 (679) 303 232
G.P.O. Box 16660
FCOSS Building
Suva
FIJI ISLANDS

Fiji Council of Social Services Fiji Council of Social Services Tel: (679) 312 649 (679) 302 936 FCOSS@is.com.fj
G.P.O. Box 13476
Suva
FIJI ISLANDS

National Anti-Smoking Society of Fiji National Anti-Smoking Society of Fiji (679) 311 700, 302 (679) 303 469
(NASSOF) (NASSOF) 080
c/o Fiji School of Medicine
Private Mail Bag
Suva
FIJI ISLANDS

Suvasavu Hospital (Ministry of Health) Suvasavu Hospital (Ministry of Health) (679) 850 440 (679) 880 831 nerlinap@hotmail.com
P.O. Box 230
Suva
FIJI ISLANDS

Fiji School of Medicine (Public Fiji School of Medicine (Public Health) (679) 311 700 (679) 303 469 david-p@fsm.ac.fj
Health) Private Mail Bag
Suva
FIJI ISLANDS

Advertising Restrictions General Regulations Concerning Alcohol Advertising Regulations Concerning Tobacco Advertising
Advertising is permitted in local press, radio and cinema Information not found Advertising of cigarettes is banned on radio but
permitted (with some voluntary restrictions) in
newspapers, magazines and other media.
FIJI media directory
LAO PEOPLE'S DEMOCRATIC REPUBLIC
Puppets promoting health

T he people of Lao People's Democratic Republic belong to 47


different ethnic groups and between them speak five different
languages. In addition, the literacy rate is low, creating difficulties
in choosing proper channels of communication to promote health. With
the support of UNICEF, some communities have found a way to bridge
the language obstacles by going back to a traditional way of passing on
information and values.

In a radio interview in May 2000, Dr. Jacqui Badcock shared some of the
successful strategies for delivering UNICEF and WHO messages on
health.

We have some work through community theatre. There is a tradition here of


puppet-shows and theatre, so there are some groups that travel round the country
and do not only produce cultural plays, but have developed, with our assistance,
plays with a health message,” she said. “We have been working in three
provinces. We started in Luang Prabang using messages in a booklet UNICEF
and WHO call Facts for Life.12

12
http://www.dw-world.de/dwelle/cda/detail/dwelle.cda.detail.download/0,3830,576376_44311,00.pdf
Country Profile: LAO PEOPLE’S DEMOCRATIC REPUBLIC

Significant statistics ! In Oct 1998, the following restrictions were


introduced:
! Population: 5 377 000
! Adult literacy rate: 68.50% > No large outdoor advertising billboards in
Vientiane;

Summary of media resources > No Marlboro or 555 umbrellas permitted in


sidewalk cafes or small signs at places of cigarette
sales.15
RADIO
! There are no bans on alcohol advertising.
In 1997, there were 730 000 radios in the Lao
People's Democratic Republic.13
Advertising expenditure
! The state-run radio broadcaster, Lao National
Radio, provides broadcasts through a number Information not found.
of provincial outlets.
Health promotion partners
! Radio Free Asia (RFA) is a private, non-profit
corporation broadcasting news and information
! The Government has established a National
in nine languages to listeners in Asia who do not
Policy on Tobacco Control, responsible for the
have access to full and free news media.
public education programme.

TELEVISION ! The CDC/WHO Collaborating Centre for


14
Smoking and Health works with other
In 1997, there were 52 000 televisions in Laos. multilateral organizations on planning and
evaluating national plans of action for tobacco
! There is one television station which is state run control.
(Laos National Television).
Partners engaged specifically in tobacco control
NEWSPAPERS communication and advocacy include:

! The main Lao-language dailies are the Pasason ! Research and Training Division, Ministry of
and the Vientiane Mai. Health
! Gender Resource Information and
! The Vientiane Times is a biweekly English- Development Centre
language newspaper. ! Food and Drug Commission, Ministry of Health
! School of Public Health
Summary of advertising restrictions ! Department of Hygiene and prevention,
Ministry of Health
! Overseas commercials are allowed. ! Centre for Information and Education for
Health, Ministry of Health
! A 1994 Regulation bans direct tobacco ! Lao Women's Union
advertising on all media and on all billboards. ! Adventist Development and Relief Agency
13
http://www.cia.gov/cia/publications/factbook/geos/la.html#comm
14
http://www.cia.gov/cia/publications/factbook/geos/la.html#comm
15
http://www.tobaccofreeasia.net/

34
Choosing the Channels of Communication

! National Anti-tuberculosis Centre, Ministry of


Health

Tobacco control campaigns

! Since 1990, the Lao People's Democratic


Republic has celebrated World No Tobacco Day
annually.

! Additionally, anti-tobacco posters have been


produced, and there are occasional anti-
smoking health messages on television.

! World No Tobacco Day activities in 1998


included a min-marathon, distribution of T-
shir ts, and the Ministr y of Health
commissioning the Centre of Information and
Education for Health (CIEH) to develop a
National Plan on Tobacco Control.

35
Radio Station Frequency Location Reach Information Address Tel No Facsimile Email
No. address

In 1995, it was State-run radio (Lao


estimated that there National Radio).
were 112 radio Radio Free Asia (RFA)
receivers per 1000 covering local news is a
inhabitants private, non-profit
corporation broadcasting
news and information in
nine languages to
listeners in Asia who do
not have access to full
and free news
media.

Lao National Radio 750kHz Luang Prabang c/- Lao National +856 21 +856 21 natradio@
Luang Prabang Radio Phangkham 212429, 212430 laonet.net
Street PO Box 310 212431,
Vientiane Lao 212432
People's Democratic
Republic

Lao National Radio 104 Luang Prabang “ " " "


Luang Prabang

Lao National Radio 97.2 Location: Muang “ " " "


Luang Prabang Khong Don
Khong Island
Siphandon
Champassak
Province

Lao National Radio 1370 kHz Pakse “ " " "


Pakse
LAO PEOPLE’S DEMOCRATIC REPUBLIC media directory

Lao National Radio 100.0MHz Pakse “ " " "


Pakse

Lao National Radio 4661 kHz Sam Neua, Houa “ " " "
Houa Phan Phan Province

Lao National Radio 102.75 Mhz Sam Neua, Houa “ " " "
Houa Phan Phan Province

Lao National Radio 585 kHz Savannakhet “ " " "


Savannakhet

Lao National Radio 576 kHz Vientiane “ " " "


National

Lao National Radio 702 kHz Vientiane “ " " "


Vientiane

Lao International 1030 kHz Vientiane “ " "


Television Station Frequency Information Address Tel No Facsimile No. Email address

Lao National TV n/a State-run TV Low but increasing penetration of Laos National +856 21 +856 21 natradio@laonet.net
television receivers with nine receivers per 1000 Television 212429, 212430
inhabitants. Phangkham Street 212431, 21243
PO Box 310
Vientiane
Lao People's
Democratic
Republic

Newspaper Circulation

Vientiane Times n/a Language - English Published biweekly Pangkham Rd, (856-21) (856-21) info@vientianetimes.gov.l
PO.Box: 5723 216364, 251619 216365 a
Vientiane, Lao
People's
Democratic
Republic
LAO PEOPLE’S DEMOCRATIC REPUBLIC media directory
Contacts Address Tel No Facsimile No. Email address

Research and Training Division Research and Training Division (856-21) 21 4309 (856-21) 22 3723
Ministry of Health Ministry of Health
Center for Information & Education for Center for Information & Education for
Health Health
P.O. Box 9806, Vientiane, Lao People's Democratic
Republic

Gender Resource Information and Gender Resource Information and grid@pan-laos.net.la


Development Center Development Center

Food and Drug Commission Food and Drug Commission


Ministry of Health Ministry of Health
Vientiane
Lao People's Democratic Republic

Department of Hygiene and Prevention Department of Hygiene and Prevention (856-21) 21 4010 (856-21) 22 3723
Ministry of Health Ministry of Health
Vientiane
Lao People's Democratic Republic

Center for Information & Education for Center for Information & Education for (856-21) 21 4039 (856-21) 22 3723
Health Health
Ministry of Health Ministry of Health
Vientiane
Lao People's Democratic Republic

Lao Women’s Union (856-21) 21 4306, 41


6343
Adventist Development and Relief adralaos@laonet.net
Agency markaway@email.com
LAO PEOPLE’S DEMOCRATIC REPUBLIC media directory

Advertising Restrictions General Regulations Concerning Alcohol Advertising Regulations Concerning Tobacco Advertising

Overseas commercials are allowed. However, with the low literacy rate in Beverages / Alcohol Cigarettes
English, Lao dubbing would be accepted. Thai is understood widely and Advertising is allowed. A 1994 regulation bans tobacco advertising on all
could be used as an alternative. media and free distribution of gifts by tobacco
companies.
MALAYSIA
Diverse channels for diverse communities

M alaysia is a progressive country made up of a blend of


cultures, including Malay, Chinese, Indian and other ethnic
groups. In the cities, most people are well connected to
media, whether it is television, radio, print or the Internet, but in the rural
areas, the mainstream media is not always accessible. As a result, a
combination of communication channels is used to promote health in
Malaysia.

The “Healthy Lifestyle Campaign” began in Malaysia more than a decade ago.
Using nearly every channel of communication available to inundate Malaysians
with health messages has been instrumental in the campaign's success. A
combination of mass media and interpersonal communication has bridged the
gaps between geography, ethnicity and education levels.
Mass media ads have included newspaper print ads, TV and radio spots,
billboards, bumper stickers, posters and even slogans on the back of seat covers of
the public buses. You drive right by a billboard, but on a bus ride to work or
school, the slogan on the back of a seat remains at the passenger's eye level for the
entire trip. Other health messages have been printed on coffee mugs, placemats and
bookmarks, along with the traditional mix of health literature including
handbooks, brochures, posters and press releases. In the rural areas, workshops
and training sessions have been effective in improving hygiene at the public
markets. The success of these strategies in Malaysia is evident. By 2002, 640
“Healthy Settings” projects had been set up in schools, the workplace, hospitals
and markets and many of these initiatives are now being spearheaded by the
communities themselves.16

16
Health Promotion in Malaysia, Powerpoint presentation, Kioto Meeting on Health Promotion 2002
Country Profile: MALAYSIA

Significant statistics ! The 1993 “Control of Tobacco Product


Regulation” prohibits all direct tobacco
! Population: 24 530 000 advertising on television and radio, at outdoor
! Adult literacy rate: 93.80% sites and in Malay publications.

Summary of media resources ! There is no law preventing tobacco companies


from using cigarette brand names to advertise
other products and services.
RADIO
17 ! Similar restrictions apply to alcohol advertising.
In 1999, there were 10.9 million radios in Malaysia.

! There are eight government radio networks Advertising expenditure


broadcasting in the various languages: Malay,
English, Chinese and Tamil. ! In 1997, the tobacco industry spent US$ 89
million on advertising in Malaysia.19
! These radio networks provide broadcast
services on FM and AM frequencies throughout ! It is estimated that 43% of television
the Malaysian region. station revenue comes from tobacco
20
advertising.
TELEVISION
Health promotion partners
In 1999, there were 10.8 million televisions in
Malaysia.18 The Health Education Division within the Ministry
of Health is responsible for health education
! There are four national TV channels (two are programmes. There are 22 skilled staff employed
government-run and two are privately run). within this Division providing skills in health
education, promotion, media planning, social
! Cable TV is also available. marketing, advertising, mass communication, art
and design. IN addition, there are skilled staff in
NEWSPAPERS market research, pre- and post-testing for media
products, audience surveys, etc.
! There are 19 daily newspapers: eight Chinese,
five English, four Malay and two Tamil. Public health issues are also managed by local
governments in terms of promoting public health
! Circulation of newspapers is high and figures are activities apart from those of the Ministry of
provided in the media directory. Health. However, health policies are derived from
the Ministry of Health and Local Government
Summary of advertising restrictions adapts them. Health education activities are
carried out by the staff of the Health
! Only 20% of commercials can be foreign footage. Departments of local councils. Staff average 4 -5
at City Hall and Municipalities and fewer in
! Any product harmful to children cannot be advertised. District Councils.
17
http://www.cia.gov/cia/publications/factbook/geos/my.html#comm
18
http://www.cia.gov/cia/publications/factbook/geos/my.html#comm
19
http://www.tobaccofreeasia.net/Menu/Index.htm
20
http://www.tobaccofreeasia.net/Menu/Index.htm
42
Choosing the Channels of Communication

Staff of these departments include health TV advertising promoting safe food, anti-litter,
education officers, environmental health officers, anti-vandalism and clean rivers.
health inspectors and technicians and
administrators. All are degree/diploma holders. ! Healthy Lifestyle Campaigns have been
They are considered not at all experienced in conducted annually since 1991.
developing, implementing and evaluating health
education campaigns. ! Organ Donation Campaigns have been
conducted annually since 1999.
Partners engaged specifically in tobacco control
communication and advocacy include: ! November 7 – National Recycling Day
Campaign – involving TV promotions.
! The Division of Disease Control, The Ministry of
Health is the government focal point in charge Tobacco control campaigns
of tobacco control action.
! Since 1970, regular anti-smoking campaigns
! In 1972, the Ministry of Health and the have been organized by schools, the Ministry of
Malaysian Medical Association jointly Health and nongovernmental organizations.
established the Action on Smoking or Health
Committee. ! Information on the dangers of passive smoking
to mothers is distributed through pamphlets,
! The Heart Foundation of Malaysia posters and health talks.

! National Cancer and Tobacco Control Unit, ! Articles on smoking and health appear regularly
Ministry of Health in the media.

! Public Health Institute, Health Systems ! CAP has provided some public information on
Research Division the harmful effects of smoking.

! National Poison Centre, Universiti Sains Malaysia ! The National Poison Centre at Universiti Sains
Malaysia collaborates with WHO and provides
! Consumers Association of Penang extensive information on tobacco control
through its website on issues ranging from
! National Cancer Society of Malaysia advocacy to Islam and tobacco to Tobacco Free
Clubs in Schools.
! Malaysia Medical Association (ASH)
! A clearinghouse for the compilation and
! Ministry of Health Malaysia, Penang State distribution of tobacco information through a free
Health Department bimonthly newsletter to schools, government
agencies and the media is being established.
Health campaigns
! The Anti-Smoking Campaign is held annually in
! 2001 National Cleanliness Campaign, involving conjunction with World No Tobacco Day.

43
Radio Station Frequency Location Information Address Tel No Facsimile No. Email
address

There are 8 government radio networks


operating at the national level and
broadcasting in the various languages
(Bahasa Malaysia, Chinese, English and
Tamil). There is also a radio station
operated by the state governments.
There are now several private radio
stations operating. Government radio
network broadcasting in 4 languages

Radio 1 Malay Various FM West Malaysia Sabah and Wisma Radio 6 03- 6 03- www.rtm.n
Radio 4 English and AM Labuan, Sarawak PO Box 11272 22887266 22836319 et.my
Radio 5 Chinese throughout 50740 Ankasapuri
Radio 6 Tamil regions Kuala Lumpur
MALAYSIA media directory

Television Station

There are four nationwide TV channels.


Two are government-run (TV1 And TV2)
and two are privately run (TV 3) and
NTV 7). There is also an additional
private television station, MetroVision,
which only operates in the Klang Valley.
MEGA TV, a cable network is also
available.

TV 1 Government -run Department Of 6-03- 6-03- helpdesk


TV 2 Broadcasting,Ministry 22825333 22823485 @rtm.net.
Of Information my
Malaysia, Angkasapu
ri,50614 Kuala
Lumpur, Malaysia

TV 3 Privately run Sistem Televisyan 6-03-77 6-03- iputiem@t


Malaysia Berhand 266333 77278455 v3.com.m
(TV3) Sri Pentas, No y
3, Persiaran Bandar
Utama, Bandar
Utama 47800,
Petaling

NTV 7 Private. Offers a combination of Malay, Natseven TV Sdn 6-03- 5569 6-03 - 5569
English, Chinese and Indian Bhd No.7, Jalan 1777 2515
programmes. Jurubina U1/18
Hicom-Glenmarie
Industrial Park 40000
Shah Alam Selangor
Darul Ehsan

MetroVision Private. Operates in the Klang


Valley.
Newspaper Circulation (approx) Information Address Tel No Facsimile No. Email address

There are 19 daily newspapers,


8Chinese, 5 English, 4 Malay,
and 2 Tamil. Circulation is high
and the sales of newspapers is
increasing

The New Strait Times 135,000 circ; The New Straits Times Press (Malaysia) bharian.com.my
(English) 719,000 readership Berhad, Balai Berita 31, Jalan Riong, 59100
Kuala Lumpur, Malaysia.
Bahasa Malay
Mingguan 486,000 circ; n/a n/a n/a n/a
Malaysia
Bahasa Malay
Berita Mingu 297,000 circ The New Straits Times Press (Malaysia) bharian.com.my
Berhad, Balai Berita 31, Jalan Riong, 59100 online@utusan.com.my
Kuala Lumpur, Malaysia.
Malay
Utusan Malaysia 234,000 circ; UTUSAN MELAYU (M) BHD., 46M, Jalan
1,741,000readership Lima Off Jalan Chan Sow Lin, 55200 Kuala
Lumpur.
English
Sarawak Tribune 42,000 circ;
Chinese
Nanyang Siang Pau 10,000 circ;
645,000 readership

Kwong Wah 72,000 circ; Chinese


Yit 295,000 readership
English
The Star 267,000 circ; Menara Star Menara Star Tel. (03) 7967 (03) 7955
1,038.000 readership 15 Jalan 16/11 1388 4039/7954
46350 Petaling Jaya 2544
Selangor Darul Ehsan
Independent national
The Daily 196,000 circ; newspaper of East Malaysia
Express 1,774,000
Bahasa Malay
Berita Harian 176,000 circ; www.thechinapress.com
500,000 readership
Chinese
China Press 82,000 circ n/a n/a n/a
English
The Sun 77,000 circ n/a n/a n/a
Bahasa Malay
Metro Ahad The New Straits Times Press (Malaysia)
Berhad, Balai Berita 31, Jalan Riong, 59100
Kuala Lumpur, Malaysia.
Bahasa Malay
Harian Metro 58,000 circ; The New Straits Times Press (Malaysia)
524,000 readership Berhad, Balai Berita 31, Jalan Riong, 59100
Kuala Lumpur, Malaysia.
MALAYSIA media directory
Contacts Address Tel No Facsimile No. Email address

The Heart Foundation of Malaysia The Heart Foundation of Malaysia (60-3) 24 34 709, 24 (60-3) 24 26 059 jantung@tm.net.my
35, Jalan Kia Peng 50450 Kuala Lumpur, MALAYSIA 34 710

National Cancer and Tobacco Control National Cancer and Tobacco Control Unit (60-3) 25 40 088 (60-3) 25 61 566 drsalleh@dph.gov.my
Unit Ministry of Health
Ministry of Health Jalan Cungun 50490 Kuala Lumpur, MALAYSIA

Public Health Institute Public Health Institute (60-3) 28 21 333 (60-3) 28 23 114
Health Systems Research Health Systems Research Division
Division Kementerian Kesihatan Malaysia
Jalan Bangsar 50590 Kuala Lumpur, MALAYSIA

National Poison Centre National Poison Centre (60-4) 65 70 099 (60-4) 65 68 417 dzul@usm.my
Universiti Sains Malaysia Universiti Sains Malaysia
MALAYSIA media directory

11800 Penang, MALAYSIA

Consumers Association of Penang Consumers Association of Penang (60-4) 22 93 511 (60-4) 22 98 106
228 Jalan Macalista 10400 Pulan Penang, MALAYSIA
National Cancer Society of Malaysia
Penang Branch National Cancer Society of Malaysia (60-4) 26 14 140 (60-4) 26 18 691 ncsmpg@tm.net.my,
Penang Branch devaraj@pc.jaring.my
A2. 27, Komtar 10000 Penang, MALAYSIA
Malaysian Medical Association (ASH)
Malaysian Medical Association (ASH) (60-3) 44 20 617 (60-3) 44 18 187 mma@tm.net.my
4th Floor, Bangunan MMA House
14 Jalan Pahang 53000 Kuala Lumpur, MALAYSIA
Ministry of Health Malaysia
Ministry of Health Malaysia (60-4) 26 25 533 (60-4) 26 13 508 zarihah@yahoo.com
Penang State Health Department, Level 37
Komtar 10590 Penang, MALAYSIA

Advertising Restrictions General Regulations Concerning Alcohol Advertising Regulations Concerning Tobacco Advertising

All Commercials made in Malaysia must use local talent. The end super Beverages / Alcohol Cigarettes
must always be in Bahasa. Alcohol advertising is not accepted on television, The 1993 'Control of Tobacco Products Regulation'
Only 20% of a commercial can be foreign footage. A revision may be radio, outdoor and cable radio or Malay language prohibits all direct tobacco advertising on
required to this law for the relay of satellite-booked commercials when publications. Alcohol advertising is permitted in hotel television, radio, outdoor sites and cable radio or in
down-loaded and played in Malaysia. Although there is no language in-house systems and home videos. Malay publications. This ban also applies to
restriction on the majority of stations, the recommendation would be to use tobacco sponsorship activities.
Bahasa where possible (TVI only excepts Bahasa plus the end tag Cinemas have no restrictions on alcohol
reading). commercials.
A 5% Government Service Tax applies to all products and media and other
agency services.
The Ministry of Information must approve all TV, radio and press
advertising and the Ministry for Local Government must approve local
billboard advertising.
Advertising to Children
No products/service that may be harmful in any way can be promoted.
FEDERATED STATES OF MICRONESIA
Tradition saves a forest

T he Federated States of Micronesia is widely regarded as one of the "biological


jewels" of the Pacific islands. Pohnpei is one of only three islands in the Pacific
that still has substantial natural forest cover and is home to the largest intact
native upland rainforests and mangroves in all of Micronesia. Unfortunately, the
need for more space to harvest a traditional plant known as Sakau instigated a
trend in clear-cutting the rainforests. Conservationists used television, radio and
print in their campaign to protect the forests, but with an average of only one
television for every 44 people and only one radio for every 13 people, it became
obvious that another form of communication was necessary to get the message
out. Finally, conservationists turned to the traditional planting practices of the
Micronesian people in an effort to save the forests.

Upland forests in Micronesia were being clear-cut to plant Sakau. The campaign to prevent
this clear-cutting went back to traditional planting of Sakau by Micronesians in the
lowlands. Since the soil was no longer good, the uplands were being used. Apart from using
traditional media, the most successful part of the campaign ended up being a word of mouth
campaign. Ten families were shown how to make the lowlands fertile again and were provided
with “grow bags.” This encouraged an island wide, lowland Sakau partnership campaign.
The partnership campaign involved production of a lowland Sakau video, shown on the local
cable channel, hands on workshops and distribution of about half a million grow bags. The
project received $17 500 funding by the Japan Embassy. Mark Kostka, project coordinator
for the lowland Sakau group, estimates nearly 1 million lowland Sakau plants have been
started in the last two years by over 800 farmers. Three schools have lowland nursery
demonstrations, two of these schools sell Sakau seedlings. An infant Sakau seedling industry
has emerged from the project.21

21
http://gu.nrcs.usda.gov/prmstories/story/fsm/fsm2.htm
Country Profile: FEDERATED STATES OF MICRONESIA

Significant statistics ! The Federated States of Micronesia Public


Information Office publishes the National
! Population: 123 100 Union, a bi-weekly newsletter. No advertising is
! Adult literacy rate: 89.00% undertaken in this newsletter.

Summary of media resources ! The National Union has a circulation of around


500.
RADIO
! State governments operate their own
In 1996, there were 9400 radios in Micronesia.
22 newsletters

! There are radio stations in each Micronesia Summary of advertising restrictions


state.
! There are no bans on tobacco advertising or
! Radio broadcasts are transmitted 18 hours/day promotions.
in English and in the main dialects.
! Some restrictions do apply.
! Radio stations also include two religious
stations (Baptist and Christian). Advertising expenditure
TELEVISION Information not found.

In 1999, there were 2800 televisions in Micronesia.23


Health promotion partners
! Television coverage is widespread, with some
cable available. ! Department of Health, Education and Social
Affairs.
! There is a state television station in Yap and two
private television stations in Pohnpei. ! There is no national tobacco control
programme.
NEWSPAPERS
Tobacco control campaigns
! There are two private newspapers, the JK
Report and the Micronesia Focus. ! Micronesia has celebrated World No Tobacco
Day since 1993.
! The Island Tribune is Micronesia's bi-weekly
English publication.

! A Chinese publication, Nanyang Siang Pau, is


also published and has a circulation of 10 000
and a readership of 645 000.

22
http://www.cia.gov/cia/publications/factbook/geos/fm.html#comm
23
http://www.cia.gov/cia/publications/factbook/geos/fm.html#comm

50
Radio Station Frequency Location Assress Tel No Facsimile No. Email
address

There are radio stations in each


state. Radio broadcasts are
transmitted 18 hrs/day in English
and the main local
dialects.

V6AF Kolonia 104.0 religious - Baptist Baptist Radio 691 320-2475


(Pohnpei) FM Kolonia, Pohnpei 96941

V6A Baptist radio - Moan 1350 AM religious - Christian Pohnpei Public Broadcasting (691) 320 2296 (691) 320 5212
(Truk) Corporation
Radio V6AH PO Box 1086
Kolonia, Pohnpei FSM
(691) 350 2174 (691) 350 4426
V6AH Radio V6AH - 1449 AM V6AI Radio Yap PO Box 117
Kolonia (Pohnpei) Yap State FSM (691) 370 3040 (691) 370 3880
Tel No
V6AI - Radio Yap - 1494 AM English/Kosraen V6AJ Radio, Voice of Kosrae
Colonia (Yap) Information PO Box 147 Tofol, Kosrae FSM (691) 330 2593 (691) 330 2777

V6AJ Voice of Kosrae - 1584 AM English/Chuukese V6AK Radio, Chuuk (691)3502174


Tofol (Kosrae) PO Box 189 Chuuk State FSM
Radio Station

V6AK - V6AK radio - 1593 AM Department of Department of Youth & (691) 320-2296
Chuuk) Civic Affairs
PO Box 30, Colonia Yap 96943

WSZA Yap Kolonia Pohnpei 96941


(691) 330-2233
WSZD Pohnpei (691)330-4252

Television Station

TV coverage is fairly widespread FSM Broadcasting Association PO Box (691) 330-4475


with some cable available. There JT, Weno, Chuuk State FSM
is a state television station in Yap
and two private television
stations in Pohnpei.

ICTV Island Cable TV 4 broadcast channels and 10 Island Cable TV Chuuk, Bernard's
service - cable channels. Enterprises Wono, Chuuk 96942
(691) 350 2502
KPON TV Kolonia 7
(Pohnpei)FM

TTKK Moen (Truk) 7

WAAB TV (Colonia Yap) 7 Department of Youth and Civic Affairs


FM PO Box 30 Colonia Yap 96943
FEDERATED STATES OF MICRONESIA media resources
Newspaper Circulation Information Address Tel No Facsimile No. Email address
(approx)

There are two private newspapers, the JK Report and FSM News Corp (691) 320- (691)
the Micronesia Focus. The FSM Public Information PO Box 1832 4256 3204256
Office publishes the National Union, a bi-weekly Kolonia Pohnpei
newsletter State governments operate their own 96941
newsletters. The Island Tribune is Micronesia's bi-
weekly publication. No advertising is permitted on
government news bulletins.

JK report

Micronesia Focus Independent news, features and comment. Displays KP Johnston (691 320-
ads. Bi-weekly in English. Publishing House 46272
PO Box 627,
Kolonia Pohnpei
96941

The Island Tribune English www.islandtribune.com


Bi-weekly

Nanyang Siang Pau 10,000 circ; Chinese


645,000
readership

Yap State Bulletin 250 circ English-fortnightly Department of (691)350- (691) 350-2898 Ton@mail.fm
Yap Government Department of 2168
Youth & Civic
Affairs
PO Box 430,
Colonia Yap
96943
FEDERATED STATES OF MICRONESIA media resources
Contacts Address Tel No Facsimile No. Email address

Dept. of Health, Education & Social Dept. of Health, Education & Social Affairs (691) 320 5520 (691) 320 5520 brenhadley@hotmail.com
Affairs SAMH - FSM josh@mail.fm
P.O. Box PS 70
Palikir, Pohnpei 96941
FEDERATED STATES OF MICRONESIA

Dept. of Health, Education & Social Dept. of Health, Education & Social Affairs (691) 320 2619 (691) 320 5263 fsmhealth@mail.fm
Affairs SAMH - FSM
P.O. Box PS 70
Palikir, Pohnpei 96941
FEDERATED STATES OF MICRONESIA

Advertising Restrictions General Regulations Concerning Alcohol Advertising Regulations Concerning Tobacco Advertising
Information not found Information not found There are no restrictions on tobacco advertising or
promotion.
FEDERATED STATES OF MICRONESIA media resources
MONGOLIA
Direct line to health

A lmost 85% of health promotion materials produced in Mongolia


are in a printed format, with television and radio only playing a
minor role in Mongolia's health promotional activities. While the
Minister of Health plans to combine more communication channels,
including more television and radio broadcasting, another line of
communication that cannot be overlooked is the telephone, fast
becoming a major communication tool in Mongolia's health sector.

The ambulance system in Ulaanbataar receives 366 calls a day, 2562 a week,
10 245 a month and roughly 122 976 a year. And hotlines in Mongolia provide
a major source of health information to young people reluctant to discuss safe sex
issues with their partners. For instance, the Adolescent Future Center (AFC) has
provided teenagers hotline services since 1998. They have seven branches
throughout the country, in Ulaanbataar, Bulgan, Arkhangai, Gobi-Altai,
Umnugobi, Dornogobi and Orkhon-Uul. AFC has three staff, consisting of a
physician, nurse and social worker, and 50 volunteers. The hotline is operational
daily from 8.30 till 20.30. The programme receives 30-40 calls a day, regarding
unwanted pregnancies, STI, abortions and relationships. AFC accepted 101 080
phone calls from clients in 2002, 78.8 % from students and 2% from street
children. The National Center of Communicable Disease also has a hotline with
STI as the main topic for calls.25

24
Interview with Ganbat in charge of quality management, in City's ambulance unit.
25
Health Information and Promotion in Mongolia, Minister of Health 2003, internal document.
Country Profile: MONGOLIA

Significant statistics NEWSPAPERS

! Population: 2 458 960 ! There are two nationally circulated newspapers


! Adult literacy rate: 97.80% published by the Government daily.

Summary of media resources ! Each newspaper has a circulation of around


50 000.
RADIO
! There are also independent non-daily
In 1999, there were 155 900 radios in Mongolia. 26 newspapers with lower circulation.

! Mongolia is served by four radio networks. Summary of advertising restrictions

! The state controlled radio station ! There are advertising bans on direct and
(Mongolian Radio and Television) is the indirect tobacco advertising.
principal network.
! There are bans on sponsorship activities by
! There are also three independent commercial tobacco companies.
stations offering very basic services.
Advertising expenditure
! Services are broadcast in Mongolian, Russian,
Chinese, English, French, Japanese and Kazakh.
Information not found.
TELEVISION
Health promotion partners
In 1999, there were 168 800 televisions in
27
Mongolia. Partners involved in public health programmes
include:
! The government-controlled national service is
provided through 18 provincial repeaters. ! Department of Policy Coordination, The
Ministry of Health and Social Welfare
! 70% of the population is reached via the Asiasat ! The Ministry of Education
satellite. ! Mongolian Red Cross
! Subassembly of Medical Sciences, Mongolian
! The government service broadcasts 132 hours, Academy of Sciences
six days/week. ! Society for Fighting Against Tobacco and
Alcoholism
! There are also three independent television ! Department of Physiology, Medical University
stations providing programmes at specific times of Mongolia
and days of the week, with coverage in ! Adventist Development Relief Agency
Ulaanbataar, Darkon and the western border ! The Methodological Centre on Anti-Alcoholic
areas. and Anti-Smoking Activities

26
http://www.cia.gov/cia/publications/factbook/geos/mg.html#comm
27
http://www.cia.gov/cia/publications/factbook/geos/mg.html#comm

58
Choosing the Channels of Communication

Tobacco control campaigns

! Since 1988, No Smoking Day has been


celebrated by several organizations, and this
day is now scheduled on 31 May to coincide
with World No Tobacco Day.

! The Ministry of Health produces anti-tobacco


materials such as films, posters and booklets
and manages a library of 5000 publications.

! Radio, television, cinema and the print media


have been used to broadcast anti-smoking
messages.

! Many of the health education messages are on


the economic impact of smoking as well as fire
risks.

! Sports personalities are shown to emphasize a


positive healthy lifestyle.

! A Quitter's Club was established in 1987 by the


Methodological Centre on Anti-Alcoholic and
Anti-Smoking Activities.

59
Radio Station Frequency Reach Information Address Tel No Facsimile No. Email
address

Mongolia is served by four radio Mongolian Radio and Television +976-1- +976 1 http://web.
networks. The state-controlled radio C.P.O. Box 365, Ulaanbaatar 13, 32663 327234 mol.mn/~
station is the principal network. In Mongolia mrtv//MO
addition there are three independent NGTV.htm
commercial stations offering basic
services. Mongolian Radio and
Television is the state broadcaster of
Mongolia and includes Radio Mongolia.

Radio FM 100.9 100.9 FM Government -controlled Mongolian Radio and Television +976-1- +976 1 http://web.
C.P.O. Box 365, Ulaanbaatar 13, 32663 327234 mol.mn/~
Mongolia mrtv//MO
NGTV.htm
Voice of Mongolia
Government -controlled overseas Voice of Mongolia C.P.O. Box 365, +976-1- +976 1 radio-
MONGOLIA media directory

broadcasting eight hrs/day in English, Ulaanbaatar 13, Mongolia 32663 327234 internet@
Mongolian, Chinese, Russian, Japanese magicnet.

Radio Ulaan-Baatar 102.5FM Private, commercial radio PO Box 13/158 Ulaanbaatar 13, +976-1- +976-1-32- http://mem
102.5 Mongolia 32-92- 65- bers.tripod
.com/FM1
02_5/abou
t.html

JAAG 107.0 107 Private, commercial radio PO Box 49/126 Ulaanbaatar 13, +976-1- aejaag@
Mongolia 3255246 magicnet.

Television Station

Mongolian Radio and Television is the Mongolian Radio and Television +976-1- +9761- http://web.
state broadcaster of Mongolia and CPO Box 365 Huvisgalyn Zam - 3 326663 327234 mol.mn/~
includes Mongolian Television. Ulaanbaatar - 13 Mongolia mrtv//MO
NGTV.htm

Mongolian Radio & 70% population Government-controlled national service C.P.O.Box 365 Huvisgalyn Zam - 3 +976-1- +9761- http://web.
Television reached via the provided by 18 provincial repeaters. Ulaanbaatar - 13 Mongolia 326663 327234 mol.mn/~
Asiasat satellite Broadcasts 132 hours, six mrtv//MO
days/week. NGTV.htm

Eagle TV Covers the capital, Independent television station, PO Box 13/1054 Ulaan baatar - 13 +976-1-35- +976-1-35- eagles@c
Ulaan Baatar programmes confined to specific days Mongolia 86-57 85-05 net.mn
and times
RGB
Covers Darkon, the Independent television station, PO Box 308 Darkon darkhan.d
second largest city programmes confined to specific days atacom@
TVK 10 and times magicmail

Covers the western Independent television station, n/a n/a n/a n/a
border programmes confined to specific days
and times

UB Sports cable
Newspaper Circulation Information Address Tel No Facsimile No. Email address
(approx)

Ardyn Erkh 50,000 Government, daily http://www.MOL.mn/arga


mag/ae/ard1.htm
Zasgeen Gazryn 50,000 Government, daily
Midee

Ulaan Baatar 25,000 UB City Government, daily

Il Tovchoo 5,000 Independent non-daily PO Box 13/327 + 976-1-321294 +976-1-322215


Ulaanbaatar - 13
Mongolia

Khukh Tobo 8,000 Independent non-daily


MONGOLIA media directory
Contacts Address Tel No Facsimile No. Email address

Department of Policy Coordination Department of Policy Coordination (976-1) 323 111 (976-1) 320 916 mhsw@magicnet.mn
Ministry of Health and Social Welfare Ministry of Health and Social Welfare
Olympic Street - 2
Ulaanbaatar - 11
MONGOLIA

Ministry of Education

Mongolian Red Cross

Mongolian Revolutionary Young People's


Council
(976-1) 358 189 (976-1) 358 189
The National Oncological Center The National Oncological Center
Postal Branch 48
MONGOLIA media directory

Ulaanbaatar, MONGOLIA

Subassembly of Medical Sciences Subassembly of Medical Sciences (976-1) 112 306 (976-1) 311 121 nymadawa@globalink.org
Mongolian Academy of Sciences Mongolian Academy of Sciences
P.O. Box 596, Central Post
Ulaanbaatar 13, MONGOLIA

Society for Fighting Against Tobacco and


Alcoholism

Adventist Development Relief Agency Adventist Development Relief Agency (976-1) 311 458
P.O. Box 1038
210613 Ulaanbaatar, MONGOLIA

Advertising Restrictions General Regulations Concerning Alcohol Advertising Regulations Concerning Tobacco Advertising
Information not found. Information not found. There are bans on direct and indirect advertising
and sponsorship.
PAPUA NEW GUINEA
Acting out against AIDS

P apua New Guinea, with a population of more than 5 million people, is the
country most affected by the AIDS epidemic in the Pacific. According to
official figures, between 10 000 and 15 000 people are HIV-positive, and the
disease is progressing at the rate of 25 % a year. At this rate, AIDS will soon overtake
malaria as Papua New Guinea's most deadly disease. While mass media campaigns
are often successful in raising awareness toward a certain issue, the mass media in
Papua New Guinea has traditionally avoided topics dealing with sex or sexually
transmitted diseases. And with the literacy rate slightly above 50%, nearly half the
population cannot read print messages even when they are included in the print
media. In addition, there are 800 different dialects spoken on the island. Creating a
health campaign under these circumstances is certainly challenging, but some
social workers found a way …going back to traditional storytelling.

Rather than printing materials that no one will be able to read, social workers have found a
more direct way in which to raise people's awareness of AIDS: theatre. One example is a
drama company which travels from village to village to spread the prevention message amongst
local populations. The plot of the play is relatively simple: a pregnant woman has the virus.
When she goes into labour, her husband leaves her, without resources, ill and with a child to
look after. In desperation, she attempts to find a family to take her in. According to Dr
Clement Malau, Director of the National AIDS Council, this method has been a real
success, because the message is brought to them in an accessible and personal manner and it
appeals to the customary generosity and sense of hospitality of Papua New Guinea's people,
known as the Wantok system.

Since the programme started several years ago, there has been a rise in the number of HIV
screening tests carried out at Port Moresby General Hospital. The increase shows the problem
is being taken seriously and that people consider it less “taboo” to be tested. Doctors at the
hospital said a few years ago people were ashamed to undergo AIDS screening, but now the
28
medical staff is overwhelmed by the demand.

28
http://europa.eu.int/comm/development/body/publications/courier/courier188/en/en_052_ni.pdf
Country Profile: PAPUA NEW GUINEA

Significant statistics TELEVISION

! Population: 5 190 790 In 1999, there were 59 841 televisions in Papua


!
30
Adult literacy rate: 56.28% New Guinea.

Summary of media resources ! There are two local commercial television


stations owned by Australian companies in Port
Moresby, Niugini television Network and Media
RADIO
Niugini.
In 1997, it was estimated that there were
410 000 radio receivers in Papua New NEWSPAPERS
Guinea. 29
! Two daily newspapers are foreign-owned.
! The Government operates two FM stations
and one AM station through the National ! The private press includes weeklies and
Broadcasting Commission. monthlies.

! Programmes are provided in English, Pidgin Summary of advertising restrictions


and several other languages.
! The Tobacco Products Act 1987 banned
! The National Broadcasting Corporation tobacco advertising on radio and television.
operates a national ser vice and 19
provincial radio stations, as well as Kalang ! There are restrictions on billboard, poster and
Advertising, its business arm. print advertising.

! A private commercial station, Papua New ! Parallel product advertising also occurs.
Guinea FM, operates two nationwide radio
stations.
Advertising expenditure
! Papua New Guinea FM is jointly owned by
Communications Fiji Ltd. Information not found.

! In February 2001, the regional commercial Health promotion partners


FM stations 89.9 FM Central and 94.7 FM
Morobe were granted a national FM radio The Health Promotion Branch within the
licence. These stations are owned by the Department of Health is made up of three units –
Hirad (Hiri Radio) company. Hirad is Healthy Islands, Multi-Media and Health Print
developing regional broadcasting within Shop. Staff are experienced in planning and
the country. implementing health education programmes.

! S e r v i c e s f ro m A u s t r a l i a a r e a l s o The staff of the Healthy Islands Section are trained


received. health professionals – nurses, health extension

29
http://www.cia.gov/cia/publications/factbook/geos/pp.html#comm
30
http://www.cia.gov/cia/publications/factbook/geos/pp.html#comm

66
Choosing the Channels of Communication

officers and research graduates. This section is 2001 – a nationwide education/awareness


responsible for carrying out communication campaign on malaria.
research, training, health-promoting schools
programmes and other healthy-island-setting ! Year of Stop Tuberculosis 2002 – consisting of
programmes. IEC materials for national and local radio,
newspaper and TV.
The Multi-Media Section is responsible for planning
communication strategies, designing, pre-testing ! Year of Safe Motherhood 2003 – planning for a
and producing all IEC health communication nationwide campaign on safe motherhood
materials. It is also responsible for carrying out the issues involving the local media.
public relations activities of the Department of
Health and the Ministry of Health. Media activities for health programmes include:

There are nine staff members: 4 journalists (2 print, 2 ! National radio programmes – weekly health
radio); 1 popular media officer; 2 TV technicians; 1 focus (a 30 min weekly programme).
graphic artist; and 1 desktop publisher. The radio
officers are responsible for the weekly radio ! Radio spots and jingles/drama aired regular
programme on health matters broadcast on national during the day.
radio as well as on other smaller FM stations. The
popular media officer is responsible for health ! Live talkback shows every fortnight on special
promotion activities carried out using traditional and health topics.
popular media. As well, the branch provides daily
news, maintains regular contact with newspapers ! FM Station programmes including radio
and TV stations and provides information for weekly spots/jingles and public announcements.
health features on health stories, news and
awareness information for the public. ! Provincial radio programmes. The local radio
stations air their own health programmes and
Staff is used on an ad hoc basis to evaluate health repeat national radio programmes.
communication strategies.
Tobacco control campaigns
Partners specifically engaged in tobacco control
communication and advocacy include: ! A Tobacco and Health Education programme
exists and medical societies are involved.
! Health Administration Department, Divine
Word University ! World No Tobacco Day is celebrated annually
! Ministry of Health with information presented on television, radio,
! Adventist Health Department videos and posters.
! Disease Control, Department of Health

Health campaigns

! Year of Rausim Birua Malaria (Roll Back malaria)

67
Radio Station Frequency Reach Information Address Tel No Facsimile No. Email
address

In 1997, there were 410,000 The Government operates two FM National Broadcasting (675) (675) pom@nbc
radio receivers stations and one AM station through the Corporation of Papua 3255233 3230404 .com.pg
National Broadcasting Commission. New Guinea
They transmit in English, Pidgin, and (NBC/PNG)
certain languages. Two commercial PO BOX 1534 Boroko
radio stations are in operation. Services 111 NCD Papua New
from Australia are received. Guinea

NAU FM Goroka 96.1 FM Targets youth Goroka; Broadcasts in English Nau FM PO Box774 (675) (675) www.nauf
Boroko 111 3212333, 3201955 m.com.pg
3201996,
3201956

NAU FM 96.5 FM Targets youth Papua New Guinea; Broadcasts in Nau FM PO Box774 (675) (675) www.nauf
English Boroko 111 3212333, 3201955 m.com.pg
3201996,
3201956

Radio Kungu AM 14 provincial stations, operated by NBC- National Broadcasting (675) (675) pom@nb
PNG; Government-controlled Corporation of Papua 3255233 3230404 c.com.pg
New Guinea
PAPUA NEW GUINEA media directory

(NBC/PNG)
PO BOX 1534 Boroko
111 NCD Papua New
Guinea

Radio Kalang FM National radio, operated by NBC- National Broadcasting (675) (675) pom@nb
PNG. Corporation of Papua 3255233 3230404 c.com.pg
New Guinea
(NBC/PNG)
PO BOX 1534 Boroko
111 NCD Papua New
Guinea

Radio Karai FM Government-controlled National Broadcasting (675) (675) pom@nb


Corporation of Papua 3255233 3230404 c.com.pg
New Guinea
(NBC/PNG)
PO BOX 1534 Boroko
111 NCD Papua New
Guinea

Radio UPNG FM98.5 Port Morseby PNG FM Ltd (675)-320


PO Box 774, Port 1996
Morseby

Tok Pisin Radio Australia's programme for New Radio Australia GPO + 61 3 (675) 320 pacbeat@
Guinea Box 428G Melbourne 9626 1500 1995 ra.abc.net.
AUSTRALIA 3001 au
.
Radio Station Frequency Reach Information Address Tel No Facsimile No. Email
address

Yumi FM FM Targets older audiences in Tok Yumi FM General (765) (675) 320
Pisin Language Enquiries & News 3201996 1995
PO BOX 774 Boroko
111
Location: 2nd floor,
Credit House

Radio Australia English programmes transmitted through Radio Australia GPO + 61 3 + 61 3 9626 pacbeat@
transmitting through the various frequencies and times in PNG Box 428G Melbourne 9626 1500 1899 ra.abc.net.
following locations and through Government-controlled Kalang AUSTRALIA 3001 au
frequencies:- Radio

Port Moresby 4.890kHz

NBC 9.675kHz

Lae FM 100.3

Kalang Radio

Goroka FM 100.1
Kalang Radio

Mt Hagen FM 100.1
Kalang Radio

Wewak FM 100.3
Kalang Radio

Magang FM 100.7
Kalang Radio

Tabubil FM 100.3
Kalang Radio

Lorengau FM 100.3
Kalag Radio

Kavieng FM 100.1
Kalang Radio

Rabaul FM 100.1
Kalang Radio

Kimbe FM 100.3
Kalang Radio

Popondetta FM 100.5
Kalang Radio

Aloutau FM 107.7
PAPUA NEW GUINEA media directory

Kalang Radio
Television Station Frequency Reach Information Address Tel No Facsimile No. Email
address

In 1999, there were 59,841 Two local commercial television stations,


television sets. owned by Australian companies, in Port
Moresby;- Niugini television Network and
Media Niugini.

EM TV n/a n/a n/a Media Niugini Ltd, 325 7322 325 4450 http://www
Level 2 Garden City, .emtv.com.
Angau Dr, Boroko. pg/
PO Box 443, Boroko
NCD

Newspaper Circulation Information Address Tel No Facsimile No. Email address


(approx)

There are numerous newspapers and


magazines published in English,
Pidgin and other languages.
PAPUA NEW GUINEA media directory

The National 21,036 Mon-Fri The National Lot 13 Section 38, (675) 324- (675) 324- www.thenational.com.pg
Waigani Drive Hohola PO Box 6817 6888 6868
Boroko, National Capital District
Papua New Guinea

PNG Post Courier 25,044 Mon-Fri Post-Courier PO Box 85 Port (675) 309 (675) 321 postecourier@spp.com.pg
Moresby National Capital District, 1000 2721
Papua New Guinea

Saturday Saturdays only Word Publishing Co Ltd, Head Office, (675) 325 (675) 325 wancom@tiare.net.pg
Independent Spring Garden Road, )PO Box 1982 2500 2579
Boroko National Capital District)
Papua New Guinea

Weekend Sport Word Publishing Co Ltd, Head Office, (675) 325 (675) 325 wancom@tiare.net.pg
Spring Garden Road, )PO Box 1982 2500 2579
Boroko National Capital District)
Papua New Guinea (675) 325 (675) 325 wancom@tiare.net.pg
2500 2579
PNG Business Word Publishing Co Ltd, Head Office,
Spring Garden Road, )PO Box 1982
Boroko National Capital District)
Papua New Guinea
Contacts Address Tel No Facsimile No. Email address

Health Administration Department Health Administration Department (675) 852 2931 (675) 852 2812 aaip01@postoffice.csu.edu.a
Divine Word University Divine Word University u
P.O. Box 483
Madang
PAPUA NEW GUINEA

Ministry of Health Ministry of Health


P.O. Box 3991
Boroko
National Capital District
PAPUA NEW GUINEA

Adventist Health Department Adventist Health Department (675) 472 1488, 472 (675) 472 1873 crichardson@adventist.org.au
P.O. Box 86, LAE 5657 ctr@global.net.pg
Morobe Province 411
PAPUA NEW GUINEA

Disease Control, Department of Disease Control, Department of Health (675) 301


Health AOPI Centre, Waigani Drive 3738
P.O. Box 807, Waigani
National Capital District
PAPUA NEW GUINEA

Advertising Restrictions General Regulations Concerning Alcohol Advertising Regulations Concerning Tobacco Advertising
Information not found Information not found The Tobacco Products Act 1987 banned tobacco
advertising, although advertising and sponsorship
both remain widespread, with posters even in
remote areas. Parallel product advertising also
occurs.
PAPUA NEW GUINEA media directory
THE PHILIPPINES
“Texting” the message in Manila

S
MS text messaging is one of the most effective ways to reach
people in the Philippines. The country has embraced the mobile
telephone age with vigour, partly because the cost of sending text
messages is the lowest in the Region and is a practical way to keep in
touch. With a high literacy rate and television, radio and newspaper
reaching nearly everyone in the country, communication in the
Philippines is fairly straightforward. However, advertisers have not
ignored this love affair Filipinos have with their mobile phones and “text”
marketing has become an effective media channel.

“Texting” has become the communication tool of millions, with Filipinos


transmitting 150 million messages every day, generating more text messages than
all of Europe combined. A deep cultural reason can explain why text messaging
is so popular. Extended families are indeed extensive and they include, not just
grandparents, but aunts, uncles and cousins. Society puts a high premium on
social relations and, with urbanization threatening these previously tight-knit
communities, SMS keeps families, neighbours and friends connected. And
“texting" is also keeping Filipinos up-to-date with daily news, soap operas, games
31
and lotteries. Now, even cinema tickets can booked through “texting.”

31
The 360 Degree Brand in Asia. John Wiley & Sons (Asia) Pte. Ltd. Copyright (c) 2003. Excerpted with
permission of the publisher, John Wiley & Sons (Asia) Pte. Ltd. www.wiley.com
Country Profile: THE PHILIPPINES

Significant statistics ! The main dailies include the Abante, The Ang
Pilipino Star, Manila Standard and The Manila
! Population: 79 503 680 Times.
! Adult literacy rate: 95.30%
Summary of advertising restrictions
Summary of media resources
! Advertising is available in the press, on radio
RADIO and television, in cinemas and via direct mail.
In 1997, it was estimated that there were 11.5 ! Controls and standards are set by the
million radio receivers.32 Advertising Board of the Philippines.

! There are approximately 320 radio stations in ! Tobacco advertising is freely allowed on all
the Philippines. media.

! About 10% of radio stations are government ! There are legislative provisions which state that
owned. health warnings are required on tobacco
advertisements and that advertisements
! The vast majority of radio stations are should not display people actually smoking.
commercial stations.
! There are also voluntary provisions which are
TELEVISION not nationally legislated and / or regulated.

In 1997, there were 3.7 million televisions in the ! All alcohol advertisements should portray the
33
Philippines. disclosure 'Drink Moderately'.

! There are more than 50 television stations


Advertising expenditure
around the country.
The total annual advertising expenditure in the
! The ABS-CBN Broadcasting Corporation
Philippines is approximately US $400 million
is the largest media broadcasting
(television 66% and press 19%)34
company in the Philippines. It is
estimated that it reaches 97% of
television households. Health promotion partners

! All stations are commercial stations, including Partners engaged specifically in tobacco control
the government stations. communication and advocacy include:

NEWSPAPERS ! In 1988, a loose National Coalition on Tobacco


Control was formed by the Philippine Medical
! There are a range of government-owned and Association, the Tri-Chest Societies and the
independent newspapers. Philippine Heart Foundation.

32
http://www.cia.gov/cia/publications/factbook/geos/rp.html#comm
33
http://www.cia.gov/cia/publications/factbook/geos/rp.html#comm
34
http://www.worldinformation.com/world/Asia/Philippines/profile.asp?p=5&country=063

76
Choosing the Channels of Communication

! Tobacco Control Programme, Department of


Health
! Framework Convention on Tobacco Control
Alliance Philippines (FCAP)
! Philippine Cancer Society, Inc
! Women's Media Circle Foundation, Inc
! Philippines Tuberculosis Society, Inc
! Tobacco-Free Philippines Foundation

Tobacco control campaigns

! World No Tobacco Day is celebrated annually in


the Philippines.

! Other health education projects have taken


place with considerable media coverage,
including poster competitions, rallies, seminars
and lectures.

! In 1992, smoking cessation workshops were


started by the Philippine Medical Association.

! One highly successful ant-smoking campaign,


in 1994, was based on the cartoon characters
'Yosi Kadiri' an endearing but hapless smoker.
'Yosi Kadiri' succeeded in capturing the public's
imagination and encouraging widespread
discussion of the health hazards of tobacco
use.

77
Radio Station Frequency Reach Information Address Tel No Facsimile No. Email
address

In 1997, there There are approximately 320 radio


were an stations in the Philippines. About 10% of
estimated 11.5 radio stations are government-owned
million radio and there are a handful of non-
receivers. commercial religious and educational
stations. The vast majority are
commercial.

ABS-CBN ABS-CBN broadcasts radio Sgt. E.A. Esguerra Ave. cor. Mother
programming through its 19 radio Ignacia St., 1103 Quezon City
stations and 10 affiliate radio
stations

City Lite 88.3FM Manila-based

DWCT 85.3FM Dance music in English

DMZ (Dance Music


THE PHILIPPINES media directory

Zone)

K Lite

IBC 13 http://www
.ibc.com.p
h/

Mellow Touch DYLL 94.7 FBS Radio Network, Inc.18/F +63(32)63 llmanila@
Philcomcen Bldg., Ortigas 5-3309 / philexport.
Avenue,1605 Pasig City, Philippines +63(32)63 com
4-2007

Philippine Network Consortium of regional radio stations. http://www


Radio Comprehensive list and direct links .philexport
available on Internet site A sample are .org/philra
listed below. dio/networ
k/network.
htm

99.5FM

Radio Vertitas Catholic station; Private and non- P.O. Box 2642, Quezon City, +63-02- +63-02-938-
Asia commercial Philippines 939-001 1940

DYKI 89.9 89.0FM PRIMAX BROADCASTING +63(32) +63(32) 253- http://www


NETWORK, INC. Boy Scout Camp. 254-1046, 9682 .philexport
Capitol Hills,6000 Cebu City, 2540376 .org/philra
Philippines dio/networ
k/kihome.
. htm
Radio Station Frequency Reach Information Address Tel No Facsimile No. Email
address

DYNU 107.9 DYNU 107.5 AB and upper C DYNU 107.5 FM CEBU & DWNU 634-6512 634-6514
FM CEBU & listeners 15 to 107.5 FM MANILA 14/F Centerpoint , 634-6512
DWNU 45 years old. Hotel International Plaridel Street , 634-
107.5 FM Metro Cebu up Corner Ozmeña Boulevard, 6000 6515
MANILA to and beyond Cebu City, Philippines
the provinces of
Leyte,
Siquijor, Bohol
and Negros
Oriental.

DYRJ 100.3 101.9 DZRJ 100.3 FM Manila 4/F Venture1 +63(2)


Building Gen. Luna cor. Makati 899-3091,
Avenue Makati City, Philippines 899-3095,
899-3097

DYNC 101.9 NATION BROADCASTING +63(2) +63(2) 819-


CORPORATION NBC Tower, EDSA 819- 7234
Guadalupe, Makati City 5673

Television Station

There are 12 There are over 50 originating television


million television stations around the country. All are
households but commercial stations, including the
only 680,000 government station Channel 4.
are cable (1999
estimates)

ABS-CBN ABS-CBN's ABS-CBN Broadcasting Corporation Sgt. E.A. Esguerra Ave. cor. Mother www.abs-
television (ABS-CBN) is the largest media Ignacia St., 1103 Quezon City cbn.com
network broadcasting company in the
reaches more Philippines. ABS-CBN airs its television
than 97% of the broadcasts 20 hours a day on Channel 2
country's in Metro Manila, and through its
television- television stations and affiliates
owning throughout the Philippines. The
households. company owns and operates 26
television broadcasting stations and 9
affiliate stations.

Channel V Philippines

The Filipino Channel

GMA Network GMA New Media Inc GMA Network


Center EDSA Corner Timog Ave,
Dillman 1103 Quezon City
Philippines
THE PHILIPPINES media directory
Radio Station Frequency Reach Information Address Tel No Facsimile No. Email
address

International International Programmes in 23 languages, including


Channel Channel Tagalong
Networks links
viewers to the
sights and
sounds of their
culture and
heritage through
television
programming
from around the
world that is
delivered via
cable television
to viewers in the
United
States.
THE PHILIPPINES media directory

Philippine People's TV Channel 4 With its 18 National Broadcasting Network (+632) Stations
Network (PTNI) provincial Broadcast Complex, Visayas Ave., 920-4363, list
stations across Diliman, Quezon City 1100 920- available
the country, the Philippines 4354, 920- at
Network has 4308, 925- http://www
extended its 4085 .nbn.ph/pr
reach and of-3-
coverage to stationlist.
approximately shtml
85% of the
television
viewing public
nationwide.

Sky Cable

Velez Television division


of IBC 13
Newspaper Circulation Information Address Tel No Facsimile No. Email address
(approx)

Abante Daily MONICA PUBLISHING abante@abante-


CORPORATION 301 BF Condominium tonite.com
Solana corner A. Soriano Sts.
Intramuros, 1002 Manila Philippines

Business World Business World Publishing Corporation (632) (632) 5359926; http://www.bworld.com.ph/
with editorial offices at 1311 E. 5359901 misc/staff.html
Rodriguez Sr., New Manila, Quezon
City, Metro Manila
(632) 632-
Ang Pilipino Star Daily (632) 631-8101 7353 http://www.philstar.com/phi
lstar/index.htm

Sunday and Weekly Sunday only Sunday Punch Inc. Dagupan City, A.B. Tel. No. 522- Fax: 522- punch@mozcom.com
Punch Fernandez Ave. Dagupan City 2891; 5155601, 0068.

Manila Standard Daily

The Daily Tribune Published daily; Independent (632) 521-55-11; (632) 521-55- http://www.tribune.net.ph/
newspaper (632) 521-55-22; 22
(632) 521-55-

The Post

The Manila Times Daily The Manila Times 371 A. Bonifacio (02) 521 6897 (02) 521
Drive, Port Area, Manila 6897

The Manila Bulletin Muralla corner Recoletos Sts., Trunk Lines: Fax No.: 527-
Intramuros, Manila 527-8121 up to 7534
35 Local:
299,300,302,30
3, and 304
THE PHILIPPINES media directory
Contacts Address Tel No Facsimile No. Email address

Tobacco Control Secretariat Tobacco Control Secretariat (63-2) 743 8301 ext. (63-2) 711 6160 aricheta@doh.gov.ph
Department of Health Department of Health, Building no. 1 1130/1108
San Lazaro Compound, Rizal Avenue
Sta Cruz, Manila 1003 PHILIPPINES

Philippine Cancer Society, Inc. Philippine Cancer Society, Inc. (63-2) 734 2126 (63-2) 734 2128 pcsi@uplink.com.ph
310 San Rafael Street, San Miguel
P.O. Box 3066 Manilla 1005 PHILIPPINES

Women’s Media Circle Foundation, Women’s Media Circle Foundation, Inc. (63-2) 924 4945 (63-2) 921 0955
Inc. #46 Maginhawa St. UP Village
Kiliman Quezon City 1101 PHILIPPINES

Philippine Tuberculosis Society, Inc. Philippine Tuberculosis Society, Inc. (63-2) 740 8164 (63-2) 740 8164
Q.I. Compound -E. Rodriguez Ave.
Quezon City, PHILIPPINES

Department of Health Department of Health (63-2) 645 8989


THE PHILIPPINES media directory

Non-communicable Disease Control Non-communicable Disease Control


San Lazaro Compound, Rizal Avenue
Sta Cruz, 1003 PHILIPPINES

Tobacco-Free Philippines Foundation

Non-Communicable Disease Control Non-Communicable Disease Control (63-2) 711 6297, 734 (63-2) 711 6297, 734 ante@doh.gov.ph
Service Service 8301 8301
Department of Health Department of Health
Bldg. 13 2/F, San Lazaro Compound
Sta Cruz, Manila, PHILIPPINES

Advertising Restrictions General Regulations Concerning Alcohol Advertising Regulations Concerning Tobacco Advertising
Controls and standards are set by The Advertising Board of the Beverages / Alcohol Cigarettes
Philippines. All advertisements should portray the disclosure Tobacco advertising is freely allowed on all media.
"Drink Moderately" The advertisements should not display people
Advertising to Children actually smoking.
Advertisements should not encourage improper or antisocial behaviour.
SAMOA
Metered water and the “matai”

W ater shortage has never been a problem in the past for most of Samoa.
Rivers and abundant rainfall have supplied Samoans well throughout
the years. Coupled with the religious belief that water is from God,
Samoans believe water is free and also plentiful. This posed a problem for the Samoa
Water Authority a couple years ago when this carefree attitude toward water usage
led to high and excessive rates of water consumption. With more radios in Samoa
than people, that was certainly one medium used in a campaign to, not only
conserve water, but also gain acceptance for the installation of water meters in
every home. However, radio alone could not do the job. A Public Relations Unit
(PRU) found another medium, particular to Samoa, that brought about a real
change in attitudes.

The PRU carried out consultations with customers in the designated villages. The main aim
was to explain the entire metering process and to gain their acceptance of meters. A range of
approaches was used by the PRU but the most effective method in gaining acceptance of an
entire village was a consultative meeting with the village “matai” or high chiefs. If these
“matai” gave their consent, the entire village would be metered. The installation of meters
(and ultimately successful implementation of the programme) hinges on the acceptance of
meters by these customers and this acceptance relies heavily on the communication of the
appropriate information in the most effective manner. The approach currently used by the
PRU revolves around Samoan traditional customs in that they communicate using traditional
village groups. This has proven to be quite effective in getting information across to a large
audience in a short period of time. The ultimate acceptance of meters (in villages where the
village council of matai system is strong) will be dictated by these matai making the job
easier.35

35
http://www.sopac.org/
Country Profile: SAMOA

Significant statistics ! The government-run newspaper is the Savali


Newspaper.
! Population: 170 000
! Adult literacy rate: 97.40% Summary of advertising restrictions

Summary of media resources ! Most weekly newspapers and radio stations


accept advertising.
RADIO
! There are facilities available for cinema advertising.
36
In 1997, there were 174 849 radios in Samoa.
! There are no restrictions on the advertising of
! There is one private and two government radio stations. tobacco products in the Samoan media.

! Some external services are also received. ! There is a ban on tobacco sponsorship of sport.

! T h e g o v e r n m e n t - f u n d e d S a m o a n Advertising expenditure
Broadcasting Service is the Samoan Group's
'National Radio' covering the Samoan islands. Information not found.
Revenue is also generated for the broadcaster
through advertising, sponsorship and notices Health promotion partners
service to the public and private sectors.
The main agency is the Health Promotion Service,
TELEVISION Division of Preventative Health Services, Health
37
Department, with 11 staff members and a
In 1999, there were 8634 televisions in Samoa. Divisional Director.

! There are three television channels that The skills and capacity of this agency include:
broadcast eight hours per day, seven days per
week. They provide educational and non- ! Communication skills
commercial services. ! Script-writing skills
! Public relations skills
! The government-run Televise Samoa Corporation ! Social marketing skills
broadcasts on one channel free to air daily for ! Information, education and communication
seven hours. This station provides local news, (IEC development skills)
information and cultural programmes.
The agency considers staff members with these
! Australian television is also received via satellite. skills to be very experienced. In terms of evaluating
health campaigns, there are fewer skilled staff
NEWSPAPERS available.

! The main independent daily newspaper is the Partners engaged specifically in tobacco control
Samoa Observer. communication and advocacy include:
36
http://www.cia.gov/cia/publications/factbook/geos/ws.html#comm
37
http://www.cia.gov/cia/publications/factbook/geos/ws.html#comm

86
Choosing the Channels of Communication

! Samoan Heart Foundation-Medcen Hospital of publicity, advocacy and political


! Samoan Cancer Society commitment.
! Health-promoting Schools for a Healthy Island
! Religious Women's Group ! The use of familiar rugby players to advocate
! Health Education and Promotional Services, health messages against tobacco use has also
Health Department been used effectively.

Health campaigns

The Health Education and Promotional Services


division has implemented the following public
health campaigns:

! Noncommunicable Diseases Prevention


Campaign 13-18 Nov 2002
! Injury Prevention Campaign
! World Aids Day – 1 December 2002
! World Diabetes Day 14 November each year

These programmes have also included media


advocacy initiatives especially for Health-promoting
Schools, community participation in programmes
and to gain political support and commitment to
programme issues.

Tobacco control campaigns

! The Health Education and Promotional Services


division has been active in advocating anti-
tobacco messages since the mid 1980s.

! World No Tobacco Day coincides with


Independence Day for which there are many
celebrations and World No Tobacco Day
activities have been incorporated into the
Independence Day celebrations in the form of
sports tournaments, displays and media
involvement.

! In 1992, the Department of Health initiated an


annual Samoan Anti-Tobacco Day on 13 March
and this day has had significant impact in terms

87
Radio Station Frequency Reach Information Address Tel No Facsimile No. Email
address

Estimated radio sets in One private radio station operates in


country: 26,600 addition to two government radio
stations. Radio broadcasts 18 hours/day
in Samoan and English. Some external
services are received.

Radio Polynesia Operates three services on Western Radio Polynesia Ltd 685 - 25 (685) 25- info@fmra
Samoa: Sama P.O. Box 762 148/ 25 147 sdio.ws
Apia SAMOA 149

Magik FM Magik 98.1 FM Samoan language


SAMOA media directory

K-Lite K-Lite 101.1 FM Samoan language

Talofa FM 96.1 & 99.9FM Samoan language

2AP AM The Samoa Broadcasting Service is the Radio 2AP, PO Box (685) (685) 21072 presssecr
Samoan Group’s (incl. American Samoa) 1868, Apia, Samoa 20488 / etariat@s
"National" Radio 2AP, covering the 22522 amoa.net.
Samoan Islands and sole service ws
provider for the Tokelau Islands, via a
10kW transmitter, picked up in other
neighbouring islands like Tonga, Niue,
the Cooks and Fiji. The Service is
Government -funded from the Treasury’s
Annual Budget, while in return the
service generates revenue from its
advertising, sponsorship and notice
services to the public and private
sectors.

Television Station

Estimated no. of television It is possible to pick up television


sets in country: 10,000 broadcasts from American Samoa.

National Television KVZK Television Three channels broadcast eight hours a American Samoa (684) 633- (684) 633- ceotvsam
Networks day, seven days a week. Provides Government, Territory 4191 1044 oa@samo
educational and non-commercial NBC, of American Samoa, a.net
ABC, CBS, CNN television Broadcast Pago Pago, AS 96799

Televise Samoa Government-run Televise Samoa Televise Samoa (685) 26 (685) 24 789 presssecr
Corporation broadcasts on one channel Corporation 641 etariat@s
free to air daily for seven hours (16.00- PO Box 3691, Apia, amoa.net.
23.00). Local news information and Samoa
cultural programmes produced and
broadcast. Currently takes programmes
via satellite from Australia Television.
Also carries TVNZ daily news. Drama,
documentaries also aired. Live sports
when available.
Newspaper Circulation Information Address Tel No Facsimile No. Email address
(approx)

Samoa Observer Samoa's Daily Samoa Observer +685 23078/ +685 21195 otrnews@samoaobserver
leading PO Box 1572 +685 21099 .ws
newspaper Apia
Samoa presssecretariat@samoa.
net.ws
Savali Newspaper n/a Government-run Press Secretary to
Samoan
Government, P.O.
Box L 1861, Apia
Samoa
SAMOA media directory
Contacts Address Tel No Facsimile No. Email address

Samoa Heart Foundation-Medcen Samoa Heart Foundation-Medcen Hospital (685) 26323 (685) 25761 jadams@lesamoa.nef
Hospital P.O. Box 4500, Matautu PO medcen@samoa.ws
SAMOA

Samoa Cancer Society Samoa Cancer Society


Tupuiopa
Apia
SAMOA

Health Promoting Schools for a Healthy


Island
SAMOA media directory

Marist Club (Catholic Boys Organization)

National Council on Tobacco or Health

Religious Women’s Group

Chief Health Educator: Chief Health Educator:


Health Education and Promotional Health Education and Promotional Services
Services Health Department
Health Department Apia
SAMOA

Advertising Restrictions General Regulations Concerning Alcohol Advertising Regulations Concerning Tobacco Advertising
Most weekly newspapers accept advertising; Facilities are available on Information not found There are no restrictions on tobacco advertising.
Radio 2AP and Radio 98FM. Cinemas permit advertising at pre-show Tobacco sponsorship of sport is banned under
times. government legislation
VIET NAM
“Mai” champions children's rights

B ringing messages to remote, mountainous regions has traditionally been a


problem for health communication programmes. Viet Nam has many of
these remote pockets and the continuous challenge is how to reach these
communities. Originally developed for South Asian countries, the Meena
Communication Initiative was a UNICEF regional project to create awareness,
generate discussion and facilitate behavioural change, primarily among children
and adults to improve the status of children - particularly girls. The Initiative uses a
cartoon character Meena, a young South Asian girl to serve as a role model to
promote and protect the rights of children. One of the more popular
communication materials was an animated film series.

In 1999, Meena came to Viet Nam in the form of eight episodes, dubbed into Vietnamese
and ethnic minority languages (H'Mong, Thai, Bana, Khmer). Meena's name was changed
to Mai, a Vietnamese name, so she would have more impact on Vietnamese children. After
audiovisual teams help getting equipment to the remote areas, the series is shown to both
adults and children at a central meeting area. A person from the village, trained by
UNICEF as a group facilitator, leads the audience in a discussion afterwards.

Reaching this particular group through animation works well because often the ethnic villagers
are not well educated. UNICEF workers say the video series is an effective tool in reaching
audiences that normally have little access to information on children's health and children's
rights. When the videos were presented in the village of Baho, the immediate response of
Hmong villagers attending the event was resoundingly positive. The shows on nutrition, clean
water, and the importance of staying in school were enjoyed and understood by both children
38
and adults alike.

38
http://www.unicef.org.vn/mai.pdf
Country Profile: VIET NAM

Significant statistics belong to central bodies, and 92 local


newspapers.
! Population: 78 685 500
! Adult literacy rate: 92.90% ! The major newspapers in Viet Nam are: The
People's Daily, New Ha Noi, Saigon
Summary of media resources Liberation and Labour.

RADIO Summary of advertising restrictions

In 1997, there were an estimated 8.2 million radio ! Advertising has only been permitted since
receivers in Viet Nam.39 1990.

! In 1999, there were an estimated 606 radio ! Only companies licensed in Viet Nam can
stations. advertise.

! The national government radio service, Voice of ! English is permitted.


Viet Nam, broadcasts in Vietnamese on AM
and on FM in various languages. ! Advertisements must depict Vietnamese
standards of behaviour.
TELEVISION ! In 1991, a partial ban on tobacco advertising
on television, radio, newspapers and
In 1997, there were an estimated 3.57 million
billboards and sponsorships was
televisions.40 implemented.
! There are five major television stations and one
! The advertising of alcohol is banned on
national broadcaster, VTV.
television only.
! Satellite television is widely available.
Advertising expenditure
! VTV has a coverage of 78.7% of households.
! Total advertising expenditure in Viet Nam is
! There are also five regional stations covering Ha US $116 million.
Noi, Ho Chi Minh, Can Tho, Hue, Da Nang.
Health promotion partners
! Each of the 61 cities and provinces has its own
television channel. Within the Ministry of Health, the Department
of Legislation plans, implements and evaluates
NEWSPAPERS health education programmes through the
Center for Health Education.
! The press is largely state-owned.
There are a number of other departments
! There are around 150 newspapers, of which 58 within the Ministry of Health that also have
39
http://www.cia.gov/cia/publications/factbook/geos/vm.html#comm
40
http://www.cia.gov/cia/publications/factbook/geos/vm.html#comm

94
Choosing the Channels of Communication

their own health education programmes, such as Health campaigns


the Department of Preventative Medicine which
carries out programmes on environmental health, The Department of Preventative Medicine and the
health-promoting schools, HIV/AIDS prevention Department of Therapy have cooperated with the
and control. These programmes operate through Center for Health Education to develop and
the Provincial Preventive Medicine Center network implement the following health education
and/or in cooperation with the Center for Health campaigns:
Education.
! Water and Sanitation Campaign, 7 May 2002
The Center for Health Education employs around ! HIV/AIDS Prevention and Control Campaign, 1
20 staff who are experienced in the identification December 2002
and analysis of problems, development of suitable ! Accident and Injury Prevention Campaign, 17-
interventions, programme management and 18 December 2002
administration. In addition, they provide skills in
research and analysis of survey results and pre- and All health education programmes have included
post-campaign data. media advocacy strategies

The main agencies involved in tobacco control are Tobacco control campaigns
the Viet Nam Committee on Smoking and Health
at the Ministry of Health, PATH Canada and the Ha
! News articles about the hazards of smoking are
Noi Research and Training Center for Community
published regularly and presented on radio and
Development.
television.
Partners engaged specifically in tobacco control
! In 1990, Ha Noi hosted the First National
communication and advocacy include:
Conference on Smoking and Health.
! Institute of Sociology of Viet Nam
! A few religious organizations are encouraging
! Department of Health
people to stop smoking.
! Vietnamese Committee on Smoking and
Health, Ministry of Health
! World No Tobacco Day has been celebrated in
! Ho Chi Minh Cancer Center
Viet Nam since 1988 and recent celebrations
! National Institute of TB and Respiratory
have involved participation from government
Disease
representatives, NGOs, medical institutes and
! Viet Nam Standard and Consumer Association
schools.
! Program for Appropriate Technology in Health
! Ha Noi Research and Training Center for
Community Development
! The Center for Health Education, Ministry of
Health
! Ministry of Health, Tobacco or Health
Program
! Ha Noi Trade University, International Economic
Department

95
Radio Station Frequency Reach Information Address Tel No Facsimile No. Email
address

In 1999, there were around 606 radio


stations. The national radio service,
Voice of Viet Nam (VOV) broadcasts in
Vietnamese on short wave, AM and FM,
with external services in numerous
languages.

Voice of Vietnam The "Voice of Viet Nam" is the official Radio, The Voice of (84 4) (84 4) vovnews
(VOV) broadcasting system of the Vietnamese Vietnam, 58 Quansu 9344231 9344230 @hn.vnn.v
Government. It broadcasts in a number Street, Hanoi, n
of minority languages: H'mong (H- Vietnam
Mong: 4 times per day/135 minutes),
Khmer (3 times per day/90 minutes),
Ede (3 times per day/90 minutes),
VIET NAM media directory

GiaLai (3 times per day/90 minutes) and


Bana (3 times per day/90 minutes)

Television Station

Around 96% of the Vietnamese There are 5 major television stations and
urban population has a one national broadcaster (VTV). Satellite
television TV is widely available, with man
households able to receive CNBC, CNN
and Star TV - altogther dozens of
stations can be received.

VTV The national terrestrial relay There is one metropolitan network, VTV (84 4) (84 4) E-mail:
network, with a high total output Vietnam Television (VTV). In addition, 43 Nguyen Chi Thanh 8318123 8318124 webmaste
which covers 78.75% of there are 5 regional stations covering in Str - Ha Noi r@vtv.org.
households in the whole country, Hanoi, Ho Chi Minh, Can Tho, Hue, Da vn
including remote offshore islands Nang. Each of 61 cities and provinces
and islets, with a well-trained has its own Television channel.
broadcasting staff.

National Stations
VTV - 1

VTV - 2

VTV -3

Regional services of
VTV.
VTV Can Tho -
VTV Da Nang -
VTV Hanoi -
VTV Ho Chi Minh -
VTV Hue -

VTV Khmer - Can Tho A special channel in the Khmer language


operating in Can Tho
Newspaper Circulation Information Address Tel No Facsimile No. Email address
(approx)

The press is largely state-owned. According to


Government information, there are 150 newspapers, of
which 58 belong to central bodies and 92 local
newspapers with 143 releases. Based on the content,
there are 33 socio-political, 4 youth, 10 external
relations, 19 arttistic & cultural, 23 scientific,
technological, and specialized newspapers. Besides,
there are also 61 newspapers released by provincial
and city party committees. The major newspapers in
Vietnam are The People's Daily [Nan Dhan],New Hanoi,
Saigon Liberation [Sai Gon Giai Phong] and Labour.

Viet Nam News English magazine-style weekly


Daily

Viet Nam Economic


Times

Viet Bao Kinh Te [Viet A publication of the Communist Party toasoan@nhandan.org.vn


Nam Economic Daily
News] newspaper

Nhan Dan Mainly business news.

Saigon Times Daily Forum carrying the voice of opposition against the
oppressive regime in Vietnam.

Vietnam Insight Online service featuring news, business, culture


weather, and more.

Viet Nam Network Newspaper from the state news agency.


(VNN)

Vietnam News
VIET NAM media directory
Contacts Address Tel No Facsimile No. Email address

Institute of Sociology of Viet Nam dbaokhanh@hn.vnn.vn

Department of Health Department of Health, Ho Chi Mihn City pachcmc@netnam.org.vn

National Cancer Institute of Viet Nam bvk@noi.gov.vn

Vietnamese Committee on Smoking & Vietnamese Committee on Smoking & Health (84-4) 846 2387 (84-4) 846 0966
Health Ministry of Health Ministry of Health, 138A Giang Vo Street, Hanoi
VIET NAM

Ho Chi Mihn Cancer Center Ho Chi Mihn Cancer Center (84-8) 841 2651 (84-8) 841 2636
3, No Trang Long, Binh Tranh District
Ho Chi Mihn City, VIET NAM
VIET NAM media directory

National Institute of TB & Respiratory National Institute of TB & Respiratory Disease (84-4) 832 5407 (84-4) 832 6126 nitro@netnam.org.vn
Disease 643 Hoang Hoa Thaim Road
Hanoi, VIET NAM

Viet Nam Standard & Consumers Viet Nam Standard & Consumers Association (84-4) 852 7769 (84-4) 852 7769 vinastas@fpt.vn
Association 2/B7 Ton That Tung Street, Hanoi, VIET NAM

Program for Apporpriate Technology in Program for Apporpriate Technology in Health (84-4) 572 7026 (84-4) 572 7026
Health (PATH Canada) (PATH Canada)
3, Pham Ngoc Thach Road, Trung Tu, Hanoi, VIET NAM

Hanoi Research and Training Center Hanoi Research and Training Center (84-4) 572 6640 (84-4) 572 7012 rtccd@netnam.org.vn
for Community Development for Community Development
3, Phan Ngoc Thach Road, Trung Tu, Hanoi, VIET NAM

The Center for Health Education The Center for Health Education Ministry of Health (84-4) 832 8992 (84-4) 832 8992
Ministry of Health 366 Doi can Street, Badinh Distric, Hanoi,VIET NAM

Ministry of Health Ministry of Health (84-4) 846 4050


Tobacco or Health Program Tobacco or Health Program
138A Giang Vo Street, Hanoi, VIET NAM

Hanoi Trade University Hanoi Trade University (84-4) 853 4975 kihnh@hn.vnn.vn
International Economics Department International Economics Department
Hanoi, VIET NAM

Advertising Restrictions General Regulations Concerning Alcohol Advertising Regulations Concerning Tobacco Advertising
Advertising has only been permitted since 1990. Total advertising Beverages / Alcohol Cigarettes
expenditure was US$116million in 1999. The content of advertising Is banned on television. Accepted on most other Not permitted in any media.
remains heavily regulated, but regulations are somewhat arbitarily policed. media.
In theory, only companies licensed in Vietnam may advertise in Vietnam.
They must express the Vietnamese standards of behaviour etc, not the
western standards.
English is permitted.Television is the favoured medium for foreign
advertisers.
Annex
Annex

World Health Organization


Western Pacific Regional Office
Development of Media Resources for Health Communication
in the Western Pacific Region.

EXECUTIVE SUMMARY

In October 2002, Carroll Communications Pty Ltd was contracted by the WHO Western Pacific Regional
Office to provide consultancy services for the development of a framework detailing media resources for
health communications in the Western Pacific Region.

Specifically, the project involved the following tasks:


! development of a framework for analysis of media resources for health communication in the Western
Pacific Region;
! collection of information, through available sources, for inclusion in the new framework of media
resources for health communication and advocacy in the selected eleven countries;
! development of a survey tool to be competed by participants at the Regional Workshop on Capacity-
Building for Health Promotion, conducted in November 2002, that would assist in the collection of
information for the framework; and
! preparation of country reports on media resources for health advocacy for the eleven selected
countries.

The countries selected for the project were Cambodia, China, Fiji, The Lao People's Democratic Republic,
Malaysia, The Federated States of Micronesia, Mongolia, Papua New Guinea, The Philippines, Samoa and
Viet Nam.

1. Development of a framework for analysis of media resources for health communication in the
Western Pacific Region

A framework was developed that involved preparation of a series of Microsoft Excel spreadsheets for
recording of information about radio stations, television stations, newspapers and key health contacts
for each of the eleven selected countries.

The media sheets include columns for the following information:


! Name of station/newspaper;
! Station Frequency
! Key information (such as circulation/reach data);
! Address;
! Telephone and Facsimile numbers; and
! Email/Internet Website addresses.

The contact sheets include columns for recording of information about the name of organization and
contact details.

2. Collection of information, through available sources, for inclusion in a new database on


media resources for health communication and advocacy in the eleven selected countries

100
Choosing the Channels of Communication

The information to be included in the framework was gathered mainly through the Internet. Details of
media resources in the selected countries were identified through a range of Internet sites. Information
about media resources available through the Internet proved an effective means of gaining the most
up-to-date details that were required for the completion of the framework sheets within the project's
timeframe.

The main Internet sites utilized for this project were:


! www.business.vu.edu.au;
! www.cdc.gov/tobacco/who;
! www.news.bbc.co.uk;
! www.nosmoking.ws/news;
! www.wpro.who.int;
! www.tvradioworld.com/region;
! www.asiaradio.crosswinds.net;
! www.cia.gov/publications/factbook;
! http://www.wpro.who.int/rd_report.asp.

In addition, a general Internet search was undertaken using the following key words:
! radio + stations + (country);
! television + stations + (country);
! newspapers + (country);
! specific searches to obtain address and contact details of the name of radio, television stations and
newspapers, when identified through the other websites; and
! tobacco advertising regulations + (country).

The following publications were also utilized in the research process:


! Country Health Information Profiles, 2002 Revision. Manila, WHO, Western Pacific Regional Office,
2002.
! The 360 Degree Brand in Asia. John Wiley & Sons, 2003. Excerpted with permission of the
publisher, John Wiley & Sons (Asia) Pte.Ltd. www.wiley.com

3. Development of a survey tool to be completed by participants at the Regional Workshop on


Capacity-Building for Health Promotion, conducted in November 2002

Prior to the commencement of the Regional Workshop on Capacity-Building for Health Promotion, a
survey was developed to:
! fine-tune details and information for the framework sheets on media resources and advertising
restrictions in the eleven selected countries;
! obtain information about the workforce skills and capacity for health communication strategies in
the eleven selected countries; and
! obtain information about tobacco control and general health promotion campaigns in the
selected eleven countries.

101
Annex

The survey was disseminated to the workshop participants from the selected countries together with
the draft framework sheets on media resources for their respective countries.

Attachment 1 provides the survey questionnaire prepared for the project.

! Surveys were received from representatives of health promotion programmes in six of the eleven
countries. These were Cambodia, China, Malaysia, Papua New Guinea, Samoa and Viet Nam.

! Information provided was incorporated into the framework sheets on media resources and
assisted in the development of the country profile reports.

! Information provided by these countries through the survey questionnaire mainly included
updated information about advertising restrictions, details about the skills and experience within
the health promotion agencies and health communication campaigns.

! Specific information about the media resources included in the draft country framework sheets
was considered to be adequate and correct descriptions for those countries that returned the
survey questionnaires.

The framework sheets on media resources for each of the eleven selected counties were completed
based on the information collected from the above-mentioned returned survey questionnaires.

A summary of the completed framework sheets on media resources in the eleven selected countries
can be found in the country profile reports inside this guide and the contact information for each
country's media resources can be found at the beginning of each country's section.

4. Preparation of country reports on media resources for health advocacy for the selected
eleven countries

Country profile reports were prepared for each of the eleven selected countries based on information
collected from the abovementioned Internet sites and the completed survey questionnaires discussed above.

The country profile reports are provided within this guide.

5. Key findings from the project.

The following summarizes key findings from the analysis of the media resources and the skills capacity
of health education programmes in each of the eleven selected countries:

5.1 Media resources


! While information about media outlets was readily available for most of the eleven selected
countries, specific information about their addresses and other contact details was not so
readily available.

102
Choosing the Channels of Communication

! Information about the reach of media outlets in these countries was not readily available.
However, information about the number of radio sets and television receivers in these
countries in the late 1990s was available through the cia.gov/publications/factbook website.
! Information about newspaper circulation varied by country, with information for some
countries, such as China, Fiji and the Federated States of Micronesia, well documented, while
for others newspaper circulation information was less available.
! Media outlets provided media services in most countries in a range of languages, including the
primary language of the country, regional languages and English.
! Media outlets for most countries include a mix of government controlled media outlets and
privately owned media outlets.
! In some countries, such as China and the Lao People's Democratic Republic, all media outlets
are state controlled.

5.2 Advertising restrictions


! The following countries have introduced legislative restrictions on the advertising of tobacco
products:
> Cambodia, China, the Lao People's Democratic Republic, Malaysia, Mongolia and
Papua New Guinea.
! The following countries have part restrictions on tobacco advertising:
> Fiji (where tobacco advertising is permitted in newspapers, magazines and on
television, but not on radio) and Viet Nam (where a partial ban is in place).
! Tobacco advertising is freely permitted in:
> The Federated States of Micronesia, the Philippines and Samoa.

5.3 Skills and capacity of health promotion partners


! An analysis of the information provided by the six countries that returned the survey
questionnaire found:
> Survey respondents report that health education staff are 'quite experienced' to 'very
experienced' in the development, implementation and evaluation of health
communication strategies.
! An analysis of information from existing country reports on the WHO Western Pacific Regional
Office website found:
> A range of health education campaigns has been conducted in these countries.
> These include campaigns to support World No Tobacco Day and World AIDS Day.
> Campaigns designed specifically to address local issues have also been undertaken by
most countries. These include campaigns that address nutrition, injury prevention,
diabetes, immunization, smoking, tropical diseases and sanitation.
! Most countries report the use of media advocacy strategies in these programmes and close
relationships with local media outlets. effective in some campaigns as interpersonal
communication. Sometimes peer counselling or group workshops are more effective because
they provide an opportunity for clarification or feedback.

103
Annex

Attachment 1

Survey Questionnaire for Participants at the Regional Workshop


on Capacity-Building for Health Promotion

World Health Organization Western Pacific Region


Survey for the Media Resources Mapping Project

To be completed by attendees from the following countries of the Regional Workshop on Capacity Building
for Health Promotion:

! Cambodia
! China
! Fiji
! The Lao People's Democratic Republic
! Malaysia
! The Federated States of Micronesia
! Mongolia
! Papua New Guinea
! The Philippines
! Samoa
! Viet Nam

The survey is in two sections:

1. survey questions regarding advertising policies and restrictions in your country, using the media
framework sheets as the basis for completing or updating current information; and

2. survey questions regarding workforce skills and capacity for health communication strategies using
the media.

Section 1: Survey Questions for Completion of the Media Resources/Advertising


Framework Sheets

1.1 Advertising Policies/Restrictions Column

In relation to the information provided on general advertising restrictions/practices, is the information


stated an adequate/correct description for your country? If information has not been entered, please
complete if known or provide a referral source if known.

Yes ____
No _____ If not, please provide additional or correct information or a referral source if known.

1.2 Regulations concerning Alcohol Advertising Column

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Choosing the Channels of Communication

In relation to the information provided on restrictions for alcohol products, is the information stated an
adequate/correct description for your country?

Yes ____
No _____ If not, please provide additional or correct information or a referral source if known.

1.3 Regulations concerning Tobacco Advertising Column

In relation to the information provided on restriction of advertising of tobacco products, is the information
stated an adequate/correct description for your country?

Yes ____
No _____ If not, please provide additional or correct information or a referral source if known.

1.4 Information Sheet on Radio Stations

In relation to the information provided on radio stations currently broadcasting in your country, is the
information stated an adequate/correct description?

Yes ____
No _____ If not, or of information has not been entered, please provide additional or correct information or
a referral source if known

1.5 Information Sheet on Television Stations

In relation to the information provided on television stations currently broadcasting in your country, is the
information stated an adequate/correct description?

Yes ____
No _____ If not, or if information has not been entered, please provide additional or correct information or
a referral source if known.

1.6 Information Sheet on Newspapers

In relation to the information provided on newspapers published in your country, is the information stated
an adequate/correct description?

Yes ____
No _____ If not, or if information has not been entered, please provide additional or correct information or
a referral source if known

105
Annex

Section 2: Workforce Skills and Capacity for Health Communication Strategies Using the Media

Please enter against the headings below the answers to the following questions:

2.1 What is the correct name of the section/department within the Ministry of Health of your country
responsible for health education programmes?

Name of Section/Department:

2.2 How many staff are employed in planning, implementing and evaluating health communication
strategies using media?

No of staff:

2.3 What are the skill/capacities of staff involved in planning health communication strategies that use
the media?

Outline of skills/capacities of staff involved in planning health communication strategies using


media:

2.3.1 Overall, would you say that staff in your country's Health Education Unit are: (please circle)

Not at all Somewhat Quite Very


experienced experienced experienced experienced

in planning health communication strategies using the media.

2.4 What are the skill/capacities of staff involved in implementing health communication strategies
that use the media?

Outline of skills/capacities of staff involved in implementing health communication strategies


using media:

2.4.1 Overall, would you say that staff in your country's Health Education Unit are: (please circle)

Not at all Somewhat Quite Very


experienced experienced experienced experienced

in implementing health communication strategies using the media.

106
Choosing the Channels of Communication

2.5 What are the skill/capacities of staff involved in evaluating health communication strategies that
use the media?

Outline of skills/capacities of staff involved in evaluating health communication strategies using


media:

2.5.1 Overall, would you say that staff in your country's Health Education Unit are: (please circle)

Not at all Somewhat Quite Very


experienced experienced experienced experienced

in evaluating health communication strategies using the media.

2.6 Has the Health Education Unit developed recent national public health campaigns? If yes, please
tick Yes and enter details including name of campaign and date. If no, please tick No.

Yes: ______
No: ______

List of recent national public health campaigns and dates if known:

2.7.1 Have these campaigns involved health advocacy with local media outlets? If yes, please tick Yes
and enter details. If no, please tick No.

Yes: ______
No: ______

Outline of health advocacy programmes:

107
This document is part of a continuing project
of the Tobacco-Free Initiative and the Health
Promotion Unit, World Health Organization,
Western Pacific Regional Office.

Tobacco-Free Initiative & Health Promotion Unit


World Health Organization
Regional Office for the Western Pacific
P.O. Box 2932, 1000 Manila, Philippines
Tel: (632) 528-8001
Fax: (632) 521 1036
http://www.wpro.who.int