Fundamentals of Promotions Managemet Management Management MGT-368

Assignment - 1

Submitted to - Kuljeet K. Minhas


Promotional mix
There are seven main aspects of a promotional mix. Advertising - Any paid presentation and promotion of ideas, goods, or services by an identified sponsor. Examples: Print ads, radio, television, billboard, direct mail, brochures and catalogs, signs, in-store displays, posters, motion pictures, Web pages, banner ads, and emails. Personal Selling - A process of helping and persuading one or more prospects to purchase a good or service or to act on any idea through the use of an oral presentation. Examples: Sales presentations, sales meetings, sales training and incentive programs for intermediary salespeople, samples, and telemarketing. Can be face-to-face or via telephone. Sales promotion - Media and non-media marketing communication are employed for a predetermined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples: Coupons, sweepstakes, contests, product samples, rebates, tieins, self-liquidating premiums, trade shows, trade-ins, and exhibitions. Public relations - Paid intimate stimulation of supply for a product, service, or business unit by planting significant news about it or a favorable presentation of it in the media. Examples: Newspaper and magazine articles/reports, TVs and radio presentations, charitable contributions, speeches, issue advertising, and seminars.

Corporate image - The Image of an organization is a crucial point in marketing. If the reputation of a company is bad, consumers are less willing to buy a product from this company as they would have been, if the company had a good image. Direct Marketing is often listed as a the fifth part of the marketing mix Exhibitions - are try-outs. You make your product, and let potential buyers try the product, this way, you know directly what people see in your product. The downside, your competitor can see exactly what you are doing.

Taj Mahal Palace & Tower
The Taj Mahal Palace & Tower is a prestigious luxury five star hotel located in the Colaba region of Mumbai, Maharashtra, India, next to the Gateway of India. Sher Singh is the old owner of the Taj Mahal Hotel.Part of the Taj Hotels, Resorts and Palaces, this iconic 107-year old heritage building retains its stature as the flagship property of the group and contains 565 rooms. From an historical and architectural point of view, The Taj Mahal Palace and the Tower are two distinct buildings, built at different times and in different architectural designs .

Location Opening date

Mumbai, Maharashtra, India

16 December 1903


Sitaram Khanderao Vaidya and D. N. Mirza 565 46

Rooms Suites

Restaurants 11 Floors 22

Taj Mahel Hotels

Front view of Taj Hotel


The taj hotel used its website medium for advertisment on the that the costomre can world wide get the services of royal hotel

Media coverage

the picture show the media coverage webpage of the taj hotel in which from diffrent country news are gathred in a singal web page .

Advertising through broushers

Advertising through print media

This advertisment campign shows that taj hotel is providing the royal services to its costomre with full of satisfaction in the services.

Sales Promotion offres Of Hotel Taj to attract Tourist and Travellers from all around the world
Spacious rooms capture the essence of Bhutanese art and architecture in a contemporary setting at the Taj . All modern amenities ensure that you have a comfortable stay. Summer Offer - Validity -15 May 2010 to 31 Aug 2010 HOTEL Taj (For 3 nights) Deluxe Room Offer for 3 nights(CPAI $USD) Double Occupancy USD 825

Extended Stay : (Incl breakfast, free upgrade subject to availability & 20% discount on F & B. Tax differential charges due to upgrade shall apply) The Taj Mahal Hotel, has special rates that encourage guests to stay longer and experience the legendry Taj hospitality. Longer stays enhance The Taj Mahal Hotel experience and are more affordable.

Weekend Rates : (Room Only) The Taj Mahal Hotel has weekend rewards for guests who make reservations for Friday, Saturday or Sunday. Special room rates encourage mini-vacations throughout the year.

Early Bird Rates : (Room Only) Book now and get more value for your future stays. Minimum advance booking restriction applies.

Last Minute Rates : (Room Only) When last-minute travel plans occur, The Taj Mahal Hotel assists with the most affordable luxury pricing at the time.

Facilities & Services at The Taj Mahal Hotel to Attract Tourist
The warm and friendly staff takes care of all meetings with great attention. The Taj Mahal, New mumbai has recently added personalised Butler Service on its Taj Club rooms and suites, where the butler plays the all-important role of guide and assistant. The Hotel offers the unique concept of a cyber butler who is available at all times. While on business a quick buy is always a welcome deviation. µKhazana¶ houses exquisite gems and jewelry, miniature paintings on silk and paper and exclusive designer wear from India. Mont Blanc Showroom offers exclusive writing instruments, leather goods, men¶s accessories and scarves. Hotel Business Services include: Colour copier Courier Fax Laptop computers on hire Legal Library Mobile phones on hire Portable printers on hire Secretarial services Translation / interpretation services Wireless broadband internet access Workstations with multimedia computers Meeting Rooms & Banquet Facilities include: Six meeting rooms for 20 to 400 persons auditorium style or 20 to 1000 persons for cocktails/ receptions. Terrace garden and poolside lawns are also available. The Taj Mahal Hotel has a well-equipped business center with three conference rooms and a legal library. The latest in hi-tech broadband wireless internet connectivity, PC workstations, multimedia computers, laptops, portable printers and cellphones, colour copying and secretarial facilities are available for the convenience of the business executive.

Hotel Leisure and Other Services include: Babysitting Beauty Salon Car hire service Concierge service Currency exchange Doctor-on-call Express laundry / Dry cleaning Florist Travel services Gift Shop 24 hour in-room dining 24 hour cyber butler on call 24 hour gym

Food and Wine
From casual, all-day eateries to formal, fine dining, guests can look forward to a wide selection of delectable dishes and refreshing drinks. At Taj, we offer a distinctive dining experience, one that explores the nuances of the finest Indian and international cuisines, serving traditional and contemporary favourites. » Emperor¶s Lounge: The relaxed ambience of Emperor¶s Lounge provides an ideal place to sample a variety of teas, coffees, and desserts. Attire: Casual » House Of Ming: Guests can indulge in classic Cantonese and Sichuan cuisine at this inviting restaurant?the first Chinese restaurant in the city. Attire: Casual » Machan: Voted µthe best 24 hour International eatery µin the city by the Times Food guide 2003, Machan offers eclectic multi-cuisine options. Attire: Casual » Ricks: An award-winning lounge bar offering a wide selection of Martinis, wines, spirits and exceptionally creative Wok cuisine. Attire: Casual » The Grill Room: The Grill Room combines panoramic views with the specialties of the European Chef Ingo Möller. Open for resident guests only. Attire: Formal » Varq: The capital¶s newest restaurant offers a modern Indian gourmet dining experience with authenticity of taste and artistic presentation created by Chef Hemant Oberoi. Varq retains the

Indian traditional way of cooking while using exotic ingredients like sea bass, diver¶s scallops, goose liver, halibut, sand crab and Karachi prawns. A new selection of breads and spreads adds to the dining experience. The restaurant is a harmonious blend of traditional and contemporary sophistication. Visually spectacular in every way, this elegant Indian restaurant overlooks the hotel¶s beautifully manicured gardens. » Wasabi By Morimoto: Wasabi by Iron Chef Masaharu Morimoto offers the finest Japanese Sakes and Sushi Bar. A dramatic interactive Tepanyaki counter with separate grills for vegetarian and non-vegetarian cuisine offers set menus and chef's sampler menus. Attire: Formal

Hotel Vertual tours
Hotel Virtual Tours Exterior Lobby Reception Luxury Room Taj Club Guest Room Taj Club Concierge Lounge Balcony Suite Living Room Balcony Suite Bedroom Oriental Suite Living Room Oriental Suite Bedroom Tanjore Suite Living Room Tanjore Suite Bedroom Dining & Leisure Meeting Facilities

Rooms & Suites at Taj Mahal Hotel
The hotel offers The Taj Club, Executive Suites, Luxury Suites and the recently designed Grand Presidential Suite. Every detail in this suite has been perfected to host Heads of State and global business leaders. Deluxe & Luxury Rooms Classical decor and refined ambience make these rooms an ideal choice for the discerning business traveler. All rooms have been refurbished and include all the superior room guest amenities. An in-room fax is provided in addition to the above guest amenities. Taj Club Rooms Guest amenities and services include complimentary airport pick-up, exclusive check-in and check-out, early check-in (9 am) and late check-out (6 pm), subject to availability and a welcome drink on arrival. Guests will also be provided with 24-hour invisible butler, and

are welcome to enjoy complimentary breakfast, tea and coffee and cocktails in the Taj Club lounge. Complimentary use of the meeting room at the Taj Club and use of the gymnasium, steam and Jacuzzi in the fitness centre. Taj Club guest rooms will be provided with a complimentary bottle of imported wine, chocolates, fresh flowers, a fruit basket and a choice of newspapers and magazines. Executive Balcony Suites A combination of comfort, style and convenience. Features include a bedroom, lounge room with a balcony offering charming views overlooking the pool and lawns against a backdrop of Moghul Mumbai. The privileges of the Taj Club are also included. Luxury Suites Transcending time, these picturesque suites are designed around a central theme and are named appropriately as Versailles, Khush Mahal, Oriental, Rajputana and Tanjore. The artwork and antiques recreate old world charm with a blend of modern amenities and gracious personalized service. The suites offer fascinating vistas of the city- both the Presidential palace view and the pool view. They have a spacious living room, bedroom, and dining room with a pantry. The privileges of the Taj Club are included. The Grand Presidential Suite The Grand Presidential Suite is based on Lutyen's art and architecture and offers aerial views of Lutyen¶s Mumbai from its windows. The artefacts, books, and the furniture design are the original designs of Sir Lutyen. The luxury of the suite includes Frette linen, Avaya digital telephones, a wide selection of coffee-table books in the Suite¶s personal library, Bose speakers,IBMThink pad,apersonal tread mill, and much more. The Grande Presidential Suite has been home to many Heads of state and CEO visits. The suite features a master bedroom, a master bathroom, a vanity room, a private pantry, a library, private workout area, drawing room, dining room, powder room and also offers the option of attaching two more bedrooms. Privileges of the Taj Club are included.

Taj Promotional Strategies
The travel industry is a very competitive one, and in order to succeed, taj keep trying new marketing plans to get the attention of prospective customers. Taj have a perpetual need to fill rooms, keep conference rooms booked and staff busy and be on the lookout for the next big gathering that will help them add more profit to the bottom line. And Developing new marketing and promotion ideas for the success of hotel.

Direct and indirect marketing through diffrent travelling websites of taj Hotels

Direct Marketing
The taj hotel do its online direct marketing through its webportal and websites with maxium services and travel assistance to its costomre so that costomre does not feel any inconvenience in the services .all the booking ,cancle ,cab facility is being provided by the taj itself. Web Plan The taj website is already up and running, but needs to be revamped to give it an updated look and feel, as well as to add secure interactivity. The content in the site is good -- it just need a little refresment according to the time like. 1. New home page design and navigation 2. Online reservations capability 3. Printable brochure Website Goals Taj website needs to be able to do the following: 1. Convey our messaging of high quality, luxury business accommodations 2. Be indexed on major travel websites so that people find us 3. Be able to take reservations online and make changes to reservations online. Website Marketing Strategy The taj hotel website marketing strategy hinges upon making sure all major travel sites such as,, and list our hotel when customers search for hotels in our area the first prefrence is given is taj in web search.

Taj hotel give surprises to its guest by latest schemes ,gifts ,and diffrent offres and the important thing is that the offers are depend to search by destinations and by the holidays themes.

Thare are diffrent pr offices situated in diffrent parts in world :USA:North America Sales & Marketing Office: Ms.JodiDellLeblanc - Vice President ± Sales & Marketing, The Americas Direct Tel: 001 212-515-5892 Email: USA: West Coast Sales Office: Ms. Melinda Anderson ± De Regil - Director of Sales - West Coast Tel: 001 805 529 8833 Fax: 001 805 529 9087 Email: UK: London Sales Office: Mr. Subhash Thaker - VP - Sales & Marketing (UK & Europe) Tel: 0044 20 7834 6655 Ext. 3079 Mobile: 070 5005 4884 Email: Far East: Singapore Sales Office: Ms. Ivy Ong - Regional Director of Sales Mobile: 00656 96375881 Email: Australia: Sydney Sales Office: Ms. Thushara Liyanarachchi - Regional Director of Sales - Australia & New Zealand Direct Tel: (61 2) 8356 2566 Mobile: +61 (0) 408 675613 Email: Japan: Tokyo Sales Office: Mr. T. Tokuhara - Representative Taj Hotels Resorts & Palaces C/o. Yusen Jyoho Kaihatsu Co. Ltd. 9th Floor, Onarimon Yusen Bldg. 23-5 Nishi Shinbashi, 3-Chome, Minato-Ku, Tokyo 105-0003, Japan Tel / Fax: (81 3) 3432 4530 Email:; France: Paris Sales Office: Ms. Florence Dubois - Director of Sales & Marketing ± France, Belgium, Switzerland Email:

Middle East: Dubai Sales Office: Mr. Sajid Khan - Director of Sales Mobile: +97150-4552698 Email: The Indian Hotels Company Ltd. ME Taj Hotels Resorts and Palaces

Taj regional Office, Building 17, Office G-51 Dubai Internet City, P.O. Box 502249, Dubai, UAE. Tel: +971 4 3900442 / 443 / 444 Fax: +971 4 3908405 Email: Germany: Frankfurt Sales Office: Mr. Daryl Kornelsen ± Director of Sales & Marketing - Germany, Austria, Switzerland Email: Ms. Sabine Kornelsen - Director of Sales - Germany, Austria, Switzerland Email:

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