Part 1 - Magazine Cover

First you need to consider what type of magazine you want to create. Would it be a fashion magazine, a news magazine, a sports magazine?
Your task for this part of the assignment is to create your magazine’s cover page, complete with a title, an appealing image or images, AND a
mention of featured articles​ – think about what other articles would be interesting to your readers (you don’t actually have to write those
articles). Remember that this unit is about consumerism, so you want to ensure that your cover page is appealing enough to encourage people
to purchase it.

Consider the following as you create your cover page:

● What type of magazine do you want to publish – who is your intended audience?
● What is the title? You need to choose something that attracts the attention of your intended audience.
● What image or collection of images is going to appeal to your audience?
● What other articles would be interesting to your readers (again, you don’t need to write the articles, but often a reader will scan the list
of articles on the cover page to decide if they want to buy the magazine).

Cover Page
5 ● Magazine title is instantly memorable, appealing and is appropriate to the subject
Excellent! ● Included “articles” are ideally selected for the target audience and have enough variety to add
to the magazine’s appeal
● Visual layout is superbly organized with text, colors, and images that are complementary and
appealing

3 ● Magazine title is appropriate to the subject

Satisfactory ● Included “articles” are generic but have some variety
● Visual layout is matter of fact, with some elements that may detract from the page’s appeal

1 ● Magazine title is cumbersome or inappropriate to the subject

Limited ● Included “articles” do not seem appropriate for the target audience and/or there is little variety
● Visual layout is cluttered and generally unappealing
 Part 2 - Advertisement Assignment
You have now learned about several common advertising techniques. Now you will apply those ideas with the creation of ​one​ advertisement.
You will want to demonstrate an awareness of your target audience by selecting a product that you feel would appeal to your magazine’s
readers. This product can be something you make up, or it can be a real product ​(but be sure your advertisement does not look like any ads that
currently exist for that product).

It is recommended that you use Google Drawing to creating your advertisements. Remember that this is a magazine, so you need a static ad
(something that people can see, like a piece of paper).

When you hand in your advertisement, ​include a short write up for the advertisement that answers the following questions.​ Also, do a
self-analysis using the rubrics below and hand that in to your teacher.

● Who is the target audience of your magazine?

● Why would your audience be interested in this product?
● What advertising techniques would be most effective in promoting the consumption or awareness of this product and why? How did you
use this technique in your ad? ​(*​this is the really important part of this assignment​)

Visual Appeal (5) Content (5)

- The product being advertised is ideally selected for the target audience
- The visual is inviting to the viewer and immediately draws their attention.
Excellent! - The attention to detail is outstanding. The work is extremely neat and polished.
- Advertising techniques are skillfully used
- The explanation is clear and thorough, facilitating a precise understanding of
- Overall impression of the visual is stunning.
the chosen techniques
- The visual is extremely well constructed and durable. It will stand the test of
time.

- The product being advertised is thoughtfully selected for the target

- The visual is inviting to the viewer and draws their attention.
Proficient - The attention to detail is noteworthy. The work is neat and polished.
audience
- Advertising techniques are effectively used
- Overall impression of the visual is striking.
- The explanation is logical and specific facilitating a solid understanding of
- The visual is well constructed and reasonably durable.
the chosen techniques.
- The product being advertised is appropriate for the target audience
- The visual is acceptable to the viewer.
Satisfactory - The attention to detail is satisfactory. The work is generally acceptable, but
- Advertising techniques are generally used
- The explanation is adequate and thorough, facilitating an acceptable
there are areas for improvement.
understanding of the chosen techniques
- Overall impression of the visual is satisfactory.
- The visual is adequately constructed.
 - The product being advertised is vaguely related to the target audience
- The visual lacks appeal to the viewer.
- Advertising techniques are present, but underdeveloped
- The attention to detail is minimal.
Limited - The explanation is vague and simplistic, facilitating a confused
- The work is incompletely developed.
understanding of the chosen techniques
- Overall impression of the visual is lacking. There are elements that are sloppy or
messy.
- The visual is inadequately constructed.

- The product being advertised seems inappropriate or unrelated to the

- The visual leaves the viewer confused.
target audience
- The attention to detail is extremely lacking.
Poor - Advertising techniques are improperly used and justification demonstrates
- The work has little to no development.
superficial or confused understanding
- Overall impression of the visual is extremely weak.
- The explanation is scant, facilitating a minimal understanding of the visual.
- The visual is poorly constructed.
-
 Part 3 - Editorial
You will now write an editorial for your magazine. Consider the guiding question, ​what role should consumerism play in our economy​?
Editorials are meant to influence public opinion, promote critical thinking, and sometimes cause people to take action on an issue.

https://www.theartof.com/articles/consumerism-mass-extinction-and-our-throw-away-society

“Every time you spend money, you’re casting a vote for the kind of world you want.” -Anna Lappe

Think Critically: How does consumerism affect quality of life for Canadians?
How does identity, health and safety, jobs, environment and marketing play a role in consumerism?
How does your industry add to the Canadian economy?

How to write an editorial:

1. An editorial is a mix of opinion and facts. Start with some research on your topic.
2. Include an introduction of your topic with a clear thesis statement. Remember, your editorial is persuasive.
3. Explain your issue, including a presentation of the opposing viewpoint.
4. Present your reasons and evidence to REFUTE the opposing viewpoint.
 5. Conclude your argument. Make it memorable.
6. Make sure you include a creative title.

How to start your editorial:

Your goal is to get the reader’s attention about an issue and then present your opinion about that issue in a way that will convince your readers.
There is no “formula” for how to start your editorial, but you want to get your reader’s attention and then focus in on your topic. Some editorials
start with an anecdote/story that illustrates the issue under discussion. Other editorials start with a discussion of why the issue about which they
are writing is topical and of importance (e.g. an editorial about a government budget, will start by talking about the budget itself).

ARGUMENTATION (5) EVIDENCE (5) COMMUNICATION​ (5)

E The position established is convincingly
supported by judiciously chosen and developed
argument(s). The argumentation is consistent
and compelling, demonstrating an insightful
understanding of the assignment. The
relationship between the position taken,
argumentation, and the ideological perspective
presented in the source is perceptively
developed.
Evidence is sophisticated and deliberately chosen.
The relative absence of error is impressive. A
thorough and comprehensive discussion of evidence
reveals an insightful understanding of social studies
knowledge and its application to the assignment.
The writing is fluent, skillfully
structured, and judiciously
organized. Control of syntax,
mechanics, and grammar is
sophisticated. Vocabulary is precise
and deliberately chosen. The relative
absence of error is impressive.

Pf The position established is persuasively
supported by purposefully chosen and developed
argument(s). The argumentation is logical and
capably developed, demonstrating a sound
understanding of the assignment. The
relationship between the position taken,
argumentation, and the ideological perspective
presented in the source is clearly developed.
Evidence is specific and purposeful. Evidence may
contain some minor errors. A capable and adept
discussion of evidence reveals a solid
understanding of social studies knowledge and its
application to the assignment.
The writing is clear and purposefully
organized. Control of syntax,
mechanics, and grammar is capable.
Vocabulary is appropriate and
specific. Minor errors in language do
not impede communication.

S The position established is generally supported
by appropriately chosen and developed
argument(s). The argumentation is
straightforward and conventional, demonstrating
an adequate understanding of the assignment.
Evidence is conventional and straightforward. The The writing is straightforward and
evidence may contain minor errors and a mixture of functionally organized. Control of
relevant and extraneous information. A generalized syntax, mechanics, and grammar is
and basic discussion reveals an acceptable adequate. Vocabulary is
conventional and generalized. There
 The relationship between the position taken,
argumentation, and the ideological perspective
presented in the source is generally developed.
L The position established is confusing and largely
unrelated to the argument(s). The
argumentation is repetitive, contradictory,
simplistic, and based on uninformed belief. The
relationship between the position taken,
argumentation, and the ideological perspective
presented in the source is superficially
developed.
P The position established has little or no
relationship to the source or arguments. The
argumentation is irrelevant and illogical. The
relationship between the position taken,
argumentation, and the ideological perspective
presented in the source is minimally developed.
understanding of social studies knowledge and its
application to the assignment.
Evidence is potentially relevant but is unfocused and
incompletely developed. The evidence contains
inaccuracies and extraneous detail. The discussion
reveals a superficial and confused understanding of
social studies knowledge and its application to the
assignment.
Evidence is irrelevant and inaccurate. The evidence
contains major and revealing errors. A minimal or
scant discussion reveals a lack of understanding of
social studies knowledge and its application to the
assignment.
may be occasional lapses in control
and minor errors; however, the
communication remains generally
clear.
The writing is awkward and lacks
organization. Control of syntax,
mechanics, and grammar is
inconsistent. Vocabulary is
imprecise, simplistic, and
inappropriate. Errors obscure the
clarity of communication.
The writing is unclear and
disorganized. Control of syntax,
mechanics, and grammar is lacking.
Vocabulary is overgeneralized and
inaccurate. Jarring errors impede
communication.
 Part 4—Product Investigation and Review

Choose a product that would be appropriate for the genre of the magazine you are creating. Your task is to produce a piece of
investigative journalism​ that examines the product. (Investigative journalism involves writing that is produced as the result of
detailed, painstaking research that often takes a long time to complete.) Therefore, you will be required to research your chosen
product in detail. Your investigative journalism must include the following elements:

1. The product’s ​name​, including all the possible variations that exist. (For example, think about how many different kinds of
Coca-Cola there are, or all the different versions of the iphone.)

2. The product’s ​history and origin​. Who created it? Where and when? How? Why? Is there a story behind the product?

3. Any ​marketing strategies​ that have been used to promote and advertise the product. What has been the target audience of any
promotions? What methods have been used to advertise the product? Were any strategies particularly memorable? What logos
and slogans have been associated with the product? Provide examples if possible.

4. How successful has the product been?​ Here, you can include sales figures, profits generated, and any indication of a
positive (or negative) impact that the product may have had upon society. Does the product improve people’s quality of life?
What kind of impact has the product had on the environment? Has it helped the economy? Does it have a favourable
reputation?

5. ​ ​Product Review​. Examine and assess the product, and make suggestions about what can be done to improve it. (Please
A
keep in mind that you are reviewing a ​current​ version of the product, not one that was produced in the past.) You may include
different current versions of the product in your review, or you may choose to focus on only one version. (For example, you may
decide to review the Honda Civic DX, but not the EX or the LX or any other versions.) As part of your review, please include a
rating of some kind (for example—“3 stars out of 5”—although, you may want to be more creative with your rating system, and
choose a measurement other than “stars.”)
 RESEARCH (5)
E Research is in-depth and effectively chosen. The
relative absence of error is impressive. A thorough
and comprehensive discussion of evidence reveals
an insightful understanding of the chosen topic and
its application to the assignment.
Pf Research is specific and purposeful. Research may
contain some minor errors. A capable and adept
discussion of evidence reveals a solid
understanding of the chosen topic and its
application to the assignment.
S Research is conventional and straightforward. The
research may contain minor errors and a mixture of
relevant and extraneous information. A generalized
and basic discussion reveals an acceptable
understanding of the chosen topic and its application
to the assignment.
L Research is potentially relevant but is unfocused
and incompletely developed. The research contains
inaccuracies and extraneous detail. The discussion
reveals a superficial and confused understanding of
the chosen topic and its application to the
assignment.
P Research is irrelevant and inaccurate. The research
contains major and revealing errors. A minimal or
scant discussion reveals a lack of understanding of
the chosen topic and its application to the
assignment.
COMMUNICATION​ (5)
The writing is fluent, skillfully structured, and judiciously organized. Control of syntax,
mechanics, and grammar is sophisticated. Vocabulary is precise and deliberately
chosen. The relative absence of error is impressive.
The writing is clear and purposefully organized. Control of syntax, mechanics, and
grammar is capable. Vocabulary is appropriate and specific. Minor errors in language do
not impede communication.
The writing is straightforward and functionally organized. Control of syntax, mechanics,
and grammar is adequate. Vocabulary is conventional and generalized. There may be
occasional lapses in control and minor errors; however, the communication remains
generally clear.
The writing is awkward and lacks organization. Control of syntax, mechanics, and
grammar is inconsistent. Vocabulary is imprecise, simplistic, and inappropriate. Errors
obscure the clarity of communication.
The writing is unclear and disorganized. Control of syntax, mechanics, and grammar is
lacking. Vocabulary is overgeneralized and inaccurate. Jarring errors impede
communication.