Acknowledgment---------------------------------------------------------------------1 Executive Summary----------------------------------------------------------------2-4 Introduction-------------------------------------------------------------------------5-6 Objective of the study----------------------------------------------------------------7 Research Methodology---------------------------------------------------------------7 Purpose of the Study------------------------------------------------------------------7 Population, sampling & sampling method-----------------------------------------8 Data collection, questionnaire, and Delimitation---------------------------------9 Company vision-----------------------------------------------------------------10-12 Profile of DSI------------------------------------------------------------------------13 What is e-bikes Introduction ------------------------------------------------------------------14 Features of e-bikes-----------------------------------------------------------14 Components od e-bikes-----------------------------------------------------15 Sharing of experiences--------------------------------------------------16-19 Advantages of e-bikes---------------------------------------------------20-23 Manufactures of electric bikes-------------------------------------------------24-27 Analysis & Interpretation of the data-----------------------------------------28-46 Survey in Dehradun-----------------------------------------------------------------47 Limitation of the research----------------------------------------------------------48 Findings of the study----------------------------------------------------------------49 Suggestions & recommendation---------------------------------------------------50 Conclusion---------------------------------------------------------------------------51 Bibliography-------------------------------------------------------------------------52 Annexure----------------------------------------------------------------------------i-iii


This Project is an outcome of a great deal of dedication, hard work, enthusiasm and commitment of an industrious team without which this project could not be brought into book. First and foremost, I offer my sincere gratitude to Mr. Ranjan Chawla (Chairman, DSI, Chandighar), Mr. Manish Galhotra (MD, DSI, Chandighar) Mr. Rajeev Sachar (MD, DSI, Dehradun), for their whole hearted support, encouragement, and valuable input they provided me throughout my training without which this work was not possible. In all successful work a lot of people work behind the curtains whose contributions cannot be neglected. Here I would like to express my gratitude to all the officials and employees of “Doon Scooter India” group (Dehradun Branch), my friends, all the Respondents and all other concerned persons who directly or indirectly supported me in this work and guided it towards its completion. I would also like to extend my heartiest thanks to my parents who stood beside me as a wall and protecting me from every problem and gave me all the support by which I was able to complete this study. Thanking You Ritesh Agarwal PGDM (2009-2011) Master School Of Management Meerut


Climate change poses a major challenge for India Increasing emissions in the transport sector is seen by many as the most serious barrier to meeting our climate change obligations. This mentality must change: future transport provision should be seen as the solution instead of the problem in reducing emissions. Carbon emissions from the transport sector, at 268 thousand tons (2008) and Nitrogen di oxide emissions from on-road transport, at 2.6 million ton (2008) are rising inexorably and are forecast to reach 268 thousand tons and 3.5 million tons by 2015 respectively. Emissions reduction policy in transport needs to be turned on its head; we need to think differently. By developing a symbiotic relationship between smarter energy generation and passenger car transport, through electric vehicles (EV) charged on the electricity grid, we can not only provide an exciting support for the renewable energy industry, but also a more fuel efficient, cost effective and power efficient national vehicles fleet that produces no carbon emissions at all. In addition to climate change impacts, a continuing dependence on imported oil carries significant risks for security of energy supply. India’s dependency on imported fuels is around 70% (2004), and will grow to 91.6% by the year 2020. This is particularly relevant to the transport sector, which is 99% dependent on fossil fuels.1 It may sound unrealistic to some, but the long-term ambition should be to reduce transport fossil fuel imports to zero by developing an entirely new way of powering cars and heavier vehicles. Why spend some 1 billion each year abroad to purchase fossil fuel for passenger cars (and €2.55 billion for transport overall) when we can develop our own fuel sources here at home and develop an industry around that fuel provision? However, it’s clear that in addition to smarter and more energy efficient use of existing transport infrastructure, there is an urgent need to be radical about changing entirely the types of vehicles and how they are powered. As has been recognized in many other countries,2 the biggest potential reductions in emissions from transport will be realized as a result of new technology, including the wide deployment of EVs in the medium to long-term. The case for EVs is compelling. Industry consensus is that Battery EVs (BEVs) will deliver better results in terms of climate change impacts than Hybrid EVs. The employment potential resulting from the more widespread use of EVs is also an important secondary factor. It is important we act now to put a strategic roadmap in place to encourage the rapid deployment of BEVs in India. This shift to BEVs is going to happen across the world with or without early adoption in India. However, there is an opportunity for India to be an early mover, to develop an infrastructure that will allow our country to benefit from being an incubator for the global EV revolution and enjoy all the research and development opportunities that comes with that ambition. We can achieve not only immediate carbon savings in the short-term, but also send clear market signals that India intends to be a world leader in the technology and application behind the shift away from fossil fuel driven engines towards BEVs. This can be an exciting new industry employing scientists, environmentalists, marketing and sales people, engineers, mechanics, IT and software developers and so many more as part of the new green economy. It is recognized that the government is already engaged and has announced a number of initiatives to promote the uptake of EVs and has produced a number of informative reports in this area and is planning to finance a number of demonstration projects.
1. Department of Transport, 2020 Vision – Sustainable Travel and Transport: Public Consultation Document, February 2008. 2. See for example, UK Department of Trade and Industry: Meeting the Energy Challenge. A White Paper on Energy, May 2007.


The signing by the Minister for Communications, Marine and Natural Resources and the ESB of a Memorandum of Understanding with car manufacturer Renault-Nissan is another notable milestone.3 Nevertheless, the Committee believes that much more ambitious targets need to be set within a shorter time frame than is currently envisaged; the EV project can and should be advanced in a more dynamic manner. In this context, the future development of a national EV project should not be limited to any single supplier of EVs, electricity, and supporting infrastructure. Competition must prevail. The growing availability of EVs will not only boost the car manufacturing industry, but will accelerate innovation and R&D activity in developing new car technologies. It is both feasible and realistic – and must be an essential element of India’s National Climate Change Strategy, post-2012 to set and meet a target whereby all new cars on sale by 2020 would be powered by electric engines, with at least 350,000 EVs in use by 2020. Allowing for an average replacement rate of 8.4% per annum, by 2030, all private cars in India should be BEVs. The Government should immediately prioritize the setup of an independent EV Task Force, including private sector experts with a full-time international expert appointed to drive the project. He/she should be assisted by a four to five person full-time support group of expert advisors. This group should engage with the main players - motor manufacturers, battery producers and energy experts - at global level to put a roadmap in place, with a view to promoting India as a R&D Centre and testing ground for emerging BEV technologies. The mandate of the Task Force should also include an assessment, based on international best practice, of the most efficient tax and incentive package that may be required to accelerate the rapid deployment of BEV technologies on the India. Specifically, the issue of granting one or more companies the option of providing the supporting infrastructure needs to be addressed. The Government is urged to position India as a leader in terms of facilitating rapid deployment of BEVs. To do this it is necessary to work with multiple partners and to set a target that all private combustion vehicles will be EVs by 2030. Such a signal will seek to convince the motor industry and investors of the seriousness of our intent. India has the potential to become a global Centre of Excellence for EV development if the correct strategy is adopted.
3. Press release, Minister for Communications, Marine and Natural Resources, 3 April 2009.


6 .

Sustainable economic growth of India as well as rest of the world will depend on effective energy planning. Global growth which as 4. In spite of some control measures adopted by Chinese Government the crude steel registered an impressive growth and has crossed 450 million tons. The manufacturing sector now contributes around one-fourth of the total GDP and the industrial output has now crossed USD 65 Billion in value. Energy sector is growing by leaps and bounds as it is receiving the highest attention of both the State Governments and Central Government. 7 .9% in 2006 and still below 5% in 2009 and is expected to hover around this level in the current year also. Global steel production is continuing its growth and the production in 2006 crossed 1. 4. India has moved from an agrarian economy to a manufacturing economy. I am expecting that the Indian economy will be booming owing to the heavy demand on infrastructure. Natural gas contributes to another 20% and these two natural resources account for 60% of the world’s energy. In the coming years.8% in 2005.2 billion ton mark. the Indian economy is also continuing to grow at more than 8%. The growth in consumption of oil and natural gas in the past has been such that the consumption has been doubling every 15 years. This trend is likely to continue and will lead to complete depletion of natural resources in next 30 years. India is also witnessing a huge growth in steel production and it is expected that steel industry will continue to grow by more than 12% per annum. While the Chinese economy is growing at around 10% without any signs of slow down. Nearly 40% of the world’s energy comes from petroleum.INTRODUCTION Purpose and need of electric-bike Economic conditions around the world have been very encouraging.

cost effective. Our Electric Vehicles are unique in this aspect as they are not only economical but also environment friendly. We at Electrotherm have made it our mission to provide vehicles which are emission free. Our launch of battery operated Zoom Bikes has been highly successful and Electrotherm is now developing several new vehicles for the Indian market. It is also significant to note that after 1970 the new oil discoveries have been very few and any new discoveries will not make any significant contribution to the world’s energy pool. 8 . which do not use petroleum products and which are inexpensive to acquire and operate.It is significant to note that more than 20% of the world’s total primary energy is consumed in transportation. There are more than 410 million cars currently in the world and in another 20 years the automobile population will reach one billion marks. Transportation sector which consumes a large share of energy resource of the country also contributes significantly towards pollution. Electrotherm will continue to provide leadership in this segment by delivering innovative. practical and environmental friendly electric vehicles. Economic and environmental forces are frequently pitted against each other and many a times the financial cost of environmental friendly technologies and goods is so high that one has to strike a balance or look for Government subsidies.

This includes ensures of some basic question to the specific focus on constraints as well. In other words they can call the methodology as the backbone of any research. To find out the new opportunity (new dealership) in Dehradun city. It also includes research or study method. To find out the reason why consumer refers to electric bike. Thus when they talk of methodology they not only talk of methodology they not talk of methods but also consider the logic behind the methods they use in the context of their study objective and explain way use are using them so that study results are capable of being evaluated logically. PURPOSE OF THE STUDY: The purpose of the study is to know the perception of buyer and user towards Electric-bike in Dehradun city. 9 .OBJECTIVE OF STUDY The objectives set for the study are –     To find out the awareness of consumer about the electric bike in Dehradun city. RESEARCH METHODOLOGY The success of any event heavily depends upon the way chosen for its execution. What are the post purchase experiences of electric bike consumer.

In this method the population is divided into several sub-populations that are individually more homogenous than the total population (the different sub population are called “strata”) and then we select items from each stratum to constitute a sample. The aggregate of such units is generally described as population. all the units in any field of inquiry constitute universe and all elementary units constitute population. So the sample is stratified proportionate sample and the sample size of the research is 30. This refers to number of items to be selected from the universe to constitute a sample. The attributes that are the object of study are referred to as characteristics and the units possessing them are called as elementary units. The population is specific group of people. Since. SAMPLING METHOD In this research the stratified proportionate Sampling Method has been used. it become primary duty of a researcher to define the population from which to draw the sample. which fulfills the requirement of efficiency. Population – To achieve the objective the city of Dehradun was selected. The size of the sample should neither be excessively large. and flexibility. under this sampling the organizers of the inquiry purposively choose the particulars unit of the universe for 10 . representativeness. in this research the researcher has collected the sample according to his own convenience. An infinite population is which it is theoretically impossible to observe all the elements. An optimum sample size is one. The researcher (We) has taken the consumer as sample for this research. In other words. SAMPLE: The sample is the representative unit of population.POPULATION: Population refers to the total of items about which information is desire. It should be optimum. The population can be finite and in finite the population is said to be finite if it is consist of a fixed number of elements so that it is possible to enumerate it in its totality. conditions. which forms the pivotal of research for developing and using a sample. Thus. activities etc. firms. reliability. nor too small.

The questionnaire consists of a number of questions printed or typed in a definite order on a form or a set of forms. 2. primary data and secondary data. A questionnaire is more structured and standardized. Although the instrument is essentially question asking and data gathering tool. QUESTIONNAIRE: The term questionnaire refers to a self-administered process whereby the respondent himself/herself reads the questions and records his/her answers without assistance of an interviewer. which are collected afresh and for the first time. are those which have already been collected by someone else and which have already been passed through the statistical process. The secondary data. on the other hand. The primary data are those. and thus happen to be original in character. Delimitation: There is some specific delimitation in the study they are:1. The generalization of data is subjective to the population of Dehradun city. The generalization of finding is subject to the accuracy of data provided by the respondents. This method of data collection is quite popular in case of big enquiries. Researcher should keep in mind two types of data. DATA COLLECTION: The task of data collection begins after a research problem has defined.constituting a sample on the basis that the small mass that they so select out of a huge one will be typical or representative of the whole. 11 .

products and services at competitive prices. Company’s vision Vision: A world class engineering major. Core Values: • Business ethics • Customer Focus • Professional pride • Mutual Respect • Speed and innovation • Excellence in manufacturing • Total quality Corporate Mission: Develop and provide reliable metallurgical equipment.  To grow its engineering capabilities by providing turnkey solutions to the customers and implement projects from concept to full commercialization. integrating best manufacturing practices and providing innovative and eco friendly technologies and products for the benefit of the society. 12 .COMPANY’S VISION OF ELECTRIC-BIKE. CORPORATE OBJECTIVES: Business Portfolio Growth:  To further consolidate Electrotherm position as a leading supplier of metallurgical equipment in national and international market.  To diversify across the electric vehicle business to become a leading player in battery operated vehicles in the country. catering to manufacturing and metallurgical sector along with leadership in electric vehicles.  To establish a strong product and services brand in the domestic and international market.

 To build and sustain a learning organization of competent world class engineers and professionals. HUMAN RESOURCE DEVELOPMENT:  To enhance commitment of employees by rewarding and recognizing superior performance. innovation. environment protection technologies and best operating practices.  To achieve quality by embedding the best practices in all systems and processes.  To operate and maintain the manufacturing facilities at par with the best-run engineering and metallurgical companies in the world with respect to productivity. PERFORMANCE:  To continuously improve the performance with emphasis on cycle time reduction and cost control in order to sustain long term competitiveness. equipment availability.  To improve on project execution time and cost to ensure long term viability.CUSTOMER FOCUS:  To develop a special relationship with customers to ensure not only customer delight but customer success.  To imbibe a culture of team building.  To use customer feedback for design improvement and new product development. 13 .  To expand the customer base by providing them with newer products.  To expand the relationship with existing customers by offering additional services in engineering. operational reliability and product quality. DYNAMIC CORPORATION:  To develop an agile and effective organization which adopt and adapt to the changes in business environment by continuously assessing the opportunities and encasing them and evaluating the threats to mitigate them  To develop a learning organization having technology based competitive edge in current businesses and future initiatives. empowerment and openness in order to align all individuals towards the company’s goals. energy conservation strategies.

RESEARCH & DEVELOPMENT:  To continue efforts in developing cost effective.  To become a lead player in developing electric and hybrid electric vehicles which not only lead to cleaner cities but also will reduce consumption of liquid fuel which is largely imported by the country.ENVIRONMENT PROTECTION:  To contribute to reduction in global warming and pollution by encouraging and developing environmental friendly technologies and products. reliable and efficient technologies for  Indian and overseas customers.  To pass on the benefit of Research & Development to the customers.  To carry out research in development of alternate fuels and technologies 14 .

Paritosh : : : : Chairman Managing Director Managing Director Factory Manager 15 . Manish Galhotra Mr.PROFILE OF DOON SCOOTER INDIA. MANUFACTURERS OF ELECTRIC BIKE BOARD OF DIRECTORS Mr. Ranjan Chawla Mr. Rajeev Sachar Mr.

The battery of an EV can be charged easily using a power connection.WHAT IS ELECTRIC-BIKE? An Electric Bike or Scooter is a battery operated vehicle that is very economical with low maintenance cost and zero pollution. Have a look at the unavoidable advantages of Electric Bikes and Scooters:       License and registration is not required for E Bikes and Scooters. 16 . Electric two wheelers run on re-chargeable battery and uses electricity as fuel in place of conventional Petrol/Diesel. Simple design. Electric bikes or scooters use electricity therefore no emission of harmful gases like Carbon dioxide (CO2) or Nitrogen dioxide (NO2). trendy. E Bikes and Scooters can beat the rising prices of Petrol/Diesel. Electric vehicles are more efficient in terms of generating usable energy from their electric engine's battery in comparison to the regular fuel conversion. efficient and eco-friendly. In this way E Bikes and Scooters are innovative and efficient mode of personal transport. light weight and economical Electric vehicles are very low in running and maintenance cost. Cheapest to buy. light in weight. With the ease of handling. cheapest to run and cheapest to maintain! FEATURES OF ELECTRIC BIKES AND SCOOTERS Electric bikes or scooters. are becoming potent alternative to the conventional two-wheelers and the Electric two-wheeler industry in India is developing at rapid speed. Electric two wheelers saves the commuting time in congested roads specially in urban areas. ZOOM-BYKE runs on Battery and is the most economical two-wheeler in the world. Electric two wheelers use the electrical technology of rechargeable battery that converts the electrical energy into mechanical energy.

This makes charging of battery pack easy and convenient. The charger converts an AC supply to DC to store power in the battery and it can be used with any normal domestic AC plug point. Some battery chargers are in-built and some are separate that carried always on the move. ELECTRONIC ACCELERATOR sends electronic signals to the Electronic Motor Controller to maneuver the bike or scooter. DC Brush Motor and DC Brush less motor having two basic parts namely Permanent Magnet Stator and Wound Rotor. Nickel Metal Hydrate (Ni-MH). BATTERY PACK is like the fuel tank of E-Bike or Scooter. etc. ELECTRONIC MOTOR CONTROLLER is the central controlling unit of any Electric two wheelers provides electric power to the motor based on inputs from the accelerator. Lithium. that are used for supplying energy. 17 .MAJOR COMPONENTS OF AN ELECTRIC BIKE OR SCOOTER ELECTRIC HUB MOTOR to drive the rear wheel directly and there are two types of Electric Hub Motor i. BATTERY CHARGER is used to charge the battery pack of E Bikes or Scooters. There are different kinds of batteries like Lead Acid. just like a mobile phone or a laptop.e.

You won't even know. 18 . People won’t even know that it is an E-bike/ZOOMBYKE. The bike will move absolutely silently. Electricity required for charging is ONE UNIT.500/(excluding tax). Even if your petrol motorcycle is giving 80 km per liter of petrol which costs Rs.50 divided by 80 km).3. Just insert the key and turn it. There is no self-start button.per liter. I have driven it double seat (120 kg). On the steep slope. the speed dropped to FIVE-TEN km per hour. It is very comfortable. then it comes to less than FIVE paisa per km (Rs. almost zero maintenance cost and almost zero running cost. Thus ZOOM bikes running cost is FOURTEEN TIMES CHEAPER than the cheapest petrol motorcycle. your running cost comes to almost 70 paisa per km. which is much cheaper than any petrol driven motorcycle. but ZOOM climbed the full slope on its own. having Self-start. In one full charge I have actually covered over 80 km on ZOOM bikes. for full SIX to EIGHT hour charge. We have upgrade our previous versions and finally have currently most popular/running model. The top model of ZOOM costing 29.3. ZOOM bikes is much cheaper than even bus fare. Up co mi ng mo Current model del A charger is given free with each bike.SELF EXPERIANCE I have extensively tested models and I am very happy with it and highly satisfied. I put it on charging every night and by morning it is fully charged and I ride whole day without any problem. and twist the accelerator. It has some lockable space under the seat to keep your stuff.50. If you want to calculate cost of charging. and it climbed a 20 degree slope double seat. which costs less than Rs. For a ZOOM bike that costs less than the cheapest petrol scooter. which is almost like free of cost.55/. and totally zero fear.is the best and most socially acceptable model. this performance is FANTASTIC.

200/-. and can run 70-80 km before charging is required. The petrol bikes also need regular maintenance like servicing. Battery voltage is 48 Volts. which is further money saved. and can be unlocked and carried into the house for charging. there is no chain-sprocket. Its weight is 40 kg(approx. nothing! Apart from wheels and motor the only moving part in ZOOM bikes is the electric motor.A Smart charger of ZOOM viva Shock observer of ZOOM viva Petrol driven motorcycles and scooters need regular change of engine oil every 2000 km. no spark plug. and battery life is 35. chain-sprocket lubrication. In ZOOM bikes. spark plug cleaning and replacement.km. The battery can be unlocked & removed from the bike by lifting the rider seat.500/.). 17cm wide and 11 cm thick. carburetor cleaning and many other things which cost money. there is no such cost. which costs @ Rs. ZOOM Bikes need no such maintenance because there is nothing to be serviced. Top speed is 25 km per hour. ZOOM bikes is completely suitable for males and females. 19 . Single battery which is 41 cm tall. no carburetor. which is completely encased in metal and is located inside the rear hub. It is locked under the seat of bike (there is a key to open this lock).

C. He asked for my License. I said I don’t have. this light turns green. At the end of the other wire is a suitable plug which fits into the socket of the ZOOM bikes. “GO GREEN E-bike (written on the number plate). So he took me to inspector and explained. There is a lane reserved exclusively for cyclists. He was confiscating their Licenses. which is illegal. I said I don’t have PUC. I said I don’t have License. He then took out his official receipt book for collecting FINE. “Let him go”. When the charge is complete. When light goes green. On the charger is a small indicator light. “What nonsense” he shouted. Inspector looked at my ZOOM E-bike and told policeman. Then he asked for Regional Certificate. “Come to inspector”. I got stopped by a Cop for driving in the cycle lane. no Registration Certificate. Then he asked for P. just disconnect the charger wires from both ends and keep the charger at home and start riding the ZOOM bikes. and marked by a few inches high divider. I also was stopped. Policeman was catching motorcyclists for going in bicycle lane.Zoom bike’s motor and wheels Charging the battery is very simple. policeman pointed at my ZOOM E-bikes. The charger has two wires coming out of it. While the battery is being charged this light is red.U. 20 . At the end of one wire is two-pin plug which fits into any electric wall socket in your house. The day I began my testing of the ZOOM model of DSI( Doon scooter India)-BYKE was great. no PUC. “This man has no License. I also went on ZOOM-bike. I said I don’t have number. Many motorcycles were going in that lane. He said “Eh? How can that be?” And walked behind the ZOOM bikes and read the number. and on number plate he has written GO GREEN E-bike see. and asked me vehicle number.

Not even diesel or kerosene.Policeman was shocked and asked inspector. “can you please explain about the bike to my man and educate him while I collect FINE from the motorcyclists for doing exactly what you did. “Why should we let him go?” Inspector replied. It does not need anything. I was very happy. But even bigger advantage than this is that I never have to go to petrol pump. This is the biggest advantage. “Because it is ZOOM e-bikes. 21 . I don’t use petrol. It does not need even petrol. Then inspector turned to me and said.

22 .BASIC FEATURES OF ELECTRIC BIKE.. Advantage of ELECTRIC bike Ten good reasons from A to B magazine..

increasing your average speed and eliminating the 'groan' factor when a gradient comes into view.you use it. girls. doesn't it? Person who drives e. you can expect to climb hills of 1 in 10 (10%) on an electric bike with ease.bikes of Zoom viva feel more secure than any other convention bike. Likewise girls also do their market work with less fatigue last but not least senior citizens who are not able to cover much of the distance on their own they can also do this with the use of e-bikes. 23 .the faster your acceleration. the sooner you can get in the trouble. As we mention before that is e-bike is most suitable for children. and senior citizen. Safety It sounds unlikely. or much more. and clear a maximum gradient of 1 in 7 (14%).if at all . 2. It have maximum speed of 25 km/h which makes it more secure and safer not only this weight of this bike is also lower that makes it easily ride able. In today scenario children bear extra pressure of their studies like after the school they also have to go for tuitions so they have to carry bike which make the child week but with the use of e-bikes child become physically fit and they give much attention on their studies. Provided you supply a reasonable amount of effort. Personal Fitness Surely a conventional bike will keep you fitter? That. Running cost of electric bike is near to 5 paisa per km which is very less against the petrol bike cost more than 70 paisa/km. mechanical wear and tear is about the same. Running Costs Purchase cost is a little more than a conventional bike. but it's the primary advantage. depends how much . 4. the effect is nothing short of miraculous. Hill Climbing That may sound obvious. 3. The general principle applies to road junctions . but there is an extra expense in terms of battery depreciation.1. an electric bike can save a great deal of money. In hilly country. A good electric bike effectively flattens hills. and electricity is so cheap as to be largely irrelevant. of course.

An electric bike can maintain a higher average speed than a bicycle but take advantage of the same network of cycle facilities. motorcycle or car. The result is often a faster door-to-door journey time than any other mode. No Sweat! Sweat may not be a serious issue when you're out for a leisure ride. the amount of energy used is very small compared to a moped. but in practise speed often falls below 10mph in cities.see below). If it's hard to place these numbers in your own lifestyle. but eliminating hills and headwinds. giving access to routes that cars and motorcycles cannot reach. The problem is congestion . but they're still confined to the road network. against 15. an electric bike achieves about 800-2. out of town at least). electric bikes are often the most consistent mode of travel. 6. However. or generate your own with a roof-mounted windmill or solar panel array. 8. but an electric bicycle can be made genuinely sustainable. Although some employers are rather grudgingly providing showers and other facilities for cyclists. Faster Travel In theory a car can average a high speed.000mpg (280 700 km/litre). Genuinely Sustainable There's a lot of nonsense talked about sustainability in transport.. the great majority have no intention of doing so. the only consumables are the batteries. but it's more important if you're cycling to work. where a conventional bikes does not (provided we ignore the environmental cost of growing and processing food . Oddly enough. Besides fuel. electric bikes typically consume fuel at an average rate of 100 to 150 watts of electrical energy. 7. Purchase electricity from a 'green' supplier. And by taking advantage of the uncongested cycle network.000 or so for a car (admittedly travelling faster. you won't sweat on an electric bike. 24 .motorcycles get around this to some extent. think of a 100 watt electric light bulb burning for an evening . and these can normally be recycled when life-expired. and the vehicles' fossil fuel consumption will be zero. No other commercially available vehicle can match figures of this kind. An electric bike eliminates the problem at source.5. Clean & Green Electric bikes obviously consume energy. In terms of fuel consumption. As for energy use..that's enough energy to propel an electrically-assisted bike for 20 to 40 miles.

9. and these are early days. but there's no compulsion to do anything but enjoy yourself!. High Resale Value Electric bikes are new technology. Motorized.. 10. so there's absolutely no registration or legislation to worry about.000. insurance costs rising year on year. a typical electric bike costs more to buy. 25 . Electric bikes are treated just like ordinary bicycles for legislative purposes. but it seems you'll get most of that back if you sell the machine on. but the evidence points to a much better resale value than a conventional bike. You are of course free to insure the machine if you wish. but no Red Tape! You know how it is. at Rs25000-Rs40. True..

650 Model: TVS Teenz Electric Manufacturer: TVS Model: myEbike Sporty Manufacturer: Paradise Electro Auto 26 .MANUFACTURES OF ELECTRIC BIKE AND THEIR PRODUCTS? Electric Scooter Model: ZOOM Manufacturer: Doon Scooter INDIA Price: 29.500 Upcoming Model: ZOOM Manufacturer: Doon Scooter INDIA Price: 29.500 Model: YO Speed Manufacturer: Electrotherm Price: 36.

Model: Xite K100LA Manufacturer: Xite Price: 26.500 Model: Xite K101LA Manufacturer: Xite Price: 29.500 Model: Xite K102LA Manufacturer: Xite Price: 30.500 Model: Xite K103LA Manufacturer: Xite Price: 30.500 Model: Avon e-lite 016 EB Manufacturer: Avon Model: Avon e-bike VX Manufacturer: Avon Model: Atlas Angel Manufacturer: Atlas Model: Atlas Classic Manufacturer: Atlas 27 .

Model: Hero Velociti Manufacturer: Hero Electric. Ultra Motors Model: CityByke City Ride Manufacturer: CityByke Model: e-Coupe Manufacturer: Youth Bikes Price: 30.000 Model: e-Trendy Manufacturer: Youth Bikes Price: 30.000 Model: Vijaya Glide-25 Manufacturer: Vijaya Value Electric Model: Accura Scooter Manufacturer: Accura Bikes Model: YASH Pretty Manufacturer: CYNOSURE Enterprises Ltd. Model: YASH Acute Manufacturer: CYNOSURE Enterprises Ltd. 28 .

Ultra Motors Model: Hero Maxi Manufacturer: Hero Electric.Model: YASH Docile Manufacturer: CYNOSURE Enterprises Ltd. Hero Ultra Model: Hero Extra Manufacturer: Hero Electric.I Manufacturer: Eko Vehicles 29 . Ultra Motors Model: YO Spin Manufacturer: Electrotherm Price: 20.749 Model: Petra Envo Manufacturer: Petra Model: EKO COSMIC . Model: KEV Hai Bike Manufacturer: Kailash Model: Hero Advanta Manufacturer: Hero Electric.

coding.ANALYSIS AND INTERPRETATION OF DATA Analysis is an attempt to organize and summaries data in order to increase result. it opens new avenues of intellectual adventure and stimulates the quest for more knowledge. analyzing implies editing. Thus. and hypotheses. interpretation is the device though which factors that seem to explain what has been observed by researcher in the course of study can be better understood and it also provides a theoretical conception. it is a search for broader meaning of research finding the task of interpretation has to measure aspects that is (i) the effort to establish continuity in research though linking the results of a given steady with those of another and (ii) the establishment of some explanatory concepts. Technically speaking. Interpretation also extends beyond the data of the study to include the result of other research. Interpretation is concerned with relationships within the collected data. partially over lapping analysis. 30 . The terms analysis refers to the computation of certain measures along with searching for pattern of relationship that exists among data groups. classification and tabulation of collected data so that they are amenable to analysis. Interpretation refers to task of drawing inferences from the collected facts after an analytical and/or experimental study. theory. In fact. The data after collection has to be processed an analyzed in accordance with the out line laid down for the purpose at the time of developing the research plan. Interpretation is essential for the simple reason that the usefulness and utility of research finding lie in proper interpretation. which can serve as a guide for further researches. Interpretation leads to the establishment of explanatory concepts that can serve as a guide for further research studies. usefulness in such a manner that enables to relate critical points with the objectives of study.

31 .AGE PROFILE Age-group Less than 25 years 25 – 30 years 30 – 35 years 35 – 40 years 40 years and above Total Respondents 24 6 0 0 0 30 Percentage (%) 80% 20% 0 0 0 100% Age Profile 25 20 15 10 5 0 0 1 respondent 0 0 6 24 Less than 25 years 25 – 30 years 30 – 35 years 35 – 40 years 40 years and above Interpretation – From the above table it is found that majority of respondents (80%) are under the age group of less than 25 years.

67% 73. 32 .33%) are female.GENDER Gender Male Female Total Respondents 8 22 30 Percentage (%) 26.33% 100% gender 27% Male Female 73% Interpretation – From the above table it is found that majority of respondents (73.

OCCUPATION Occupation Govt.66% 6.66%) are others (such as student…etc). employee Private employed Self-employed Other Total Respondents 3 8 2 17 30 Percentage (%) 10% 26. 33 .66% 100% occupation 20 15 10 5 0 8 3 1 respondent 2 17 Govt.66% 56. employee Private employed Self-employed Other Interpretation – It is found from the above table that majority of the respondents (56.

31.10.001 – Rs.001 – Rs.000 Rs. Rs.33% 40% 13.000 – above Total Respondents 10 14 5 1 30 Percentage (%) 43.10.001 – Rs.33%) falls under the income group of below-Rs.10.000 Rs.30. 34 .000 – above 14 Below Rs.INCOME PROFILE Income (monthly) Below Rs.20.33% 100% Income profile 15 10 5 0 1 respondent 10 5 1 Rs.10.33% 3.000 Rs.001 – Rs.31.000 .20.000 Rs.10.000 Interpretation – It is found that majority of the respondents (43.

9-12.67%) belongs to 5-8 family size.SIZE OF FAMILY Size of Family Below-4 5-8 9-12 12-above Total Respondents 10 20 0 0 30 Percentage (%) 33.67% 0% 0% 100% Size of family 20 15 10 5 0 20 10 0 1 respondent 0 Below-4 5-8.33% 66. 35 . 12-above Interpretation – It is found from the above table that majority of the respondents (66.

HOW MANY MEMBER ELIGIBLE TO RIDE TWO WHEELER OF FAMILY Member Below-2 3-5 5-7 7-above Total Respondents 10 19 1 0 30 Percentage (%) 33. 5-7.33% 63. 7-above Interpretation – It is found from the above table that majority of the respondents (63.33% 3.33%) belongs to 3-5 family member are eligible to ride two wheeler bike.33% 0 100% family member who is eligeble to ride bike 20 10 0 1 respondent 10 1 0 19 Below-2 3-5. 36 .

37 .IMPORTANT FEATURE WOULD YOU LOOK FOR WHILE PURCHASING A TWO WHEELER Features Appearance and weight Speed and handling Cost and Mileage Others Total Respondents 2 0 25 3 30 Percentage (%) 6.66% 0% 83.33% 10% 100% 25 25 20 15 10 5 0 1 respondent 2 3 0 Others Cost and Mileage Appearance and weight Speed and handling Interpretation – It is found from the above table that majority of the respondents (83.33%) are consider cost and mileage.

66%) PREFER 30001-40000 PRICE RANGE WHILE PURCHASING A TWO WHEELER 38 .33 100% Price range would you prefer while purchasing a to wheeler 14 14 12 10 8 6 4 1 2 0 1 Respondent 5 20000-30000 30001-40000 40001-50000 50001-above 10 INTERPRETATION – IT IS FOUND FROM THE ABOVE TABLE THAT MAJORITY OF THE RESPONDENTS (46.33% 3.66% 33.66% 46.PRICE RANGE OF TWO-WHEELER BIKE Price range 20000-30000 30001-40000 40001-50000 50001-above Total Respondents 5 14 10 1 30 Percentage (%) 16.

It is found from the above table that majority of respondents (97%) in Raipur city are aware of Electric Bikes 39 .AWARE ABOUT ELECTRIC BIKE Aware Yes No Total Respondents 29 1 30 Percentage (%) 96.33% 100% Percentage of awarness of electric bike No 3% Yes No Yes 97% Interpretation .66% 3.

33% 100% Sources of information about E-bike Newspapers 12 12 10 8 6 4 2 0 1 Respondent 1 5 12 TV commercials Relatives /Friends Any Others Interpretation .From the above table it is found that majority of respondents (40%) consider TV commercials and Relatives/Friends is a main source of information.SOURCES OF INFORMATION ABOUT ELECTRIC-BIKE Sources Newspapers TV commercials Relatives /Friends Any Others Total Respondents 5 12 12 1 30 Percentage (%) 16. 40 .66% 40% 40% 3.

33% 0% 100% Chart of buyer who is influences with ad 17 Strongly agree agree 18 16 14 12 10 8 6 4 2 0 9 undecided 3 1 0 disagree Strongly disagree 1 Respondent Interpretation . 41 .66%) are agree to influenced by the while seeing advertising .66% 30% 3.ADVERTISING INFLUENCE YOUR BUYING DECISION Buyer decision Strongly agree Agree Undecided Disagree Strongly disagree Total Respondents 3 17 9 1 0 30 Percentage (%) 10% 56.It is found from the above table that majority of respondents (56.

00% 20.SEEN THE AD OF E-BIKE Seen Yes No Total Respondents 24 06 30 Percentage (%) 80.00% 100% Percentage of Person who is seen the ad of E-bike 20% Yes No 80% Interpretation .From the above table it is found that majority of respondents (80%) in Raipur city are aware that electric bike by seen the ad of e-bike 42 .

It is found from the above table that majority of respondents (63.BASIC FEATURES OF ELECTRIC-BIKE.33% 3.66% 63.33% 16.33%) are aware the low running cost of electric bike. YOU ARE AWARE OF Features Low weight Low running cost Registration not required Others Total Respondents 5 19 1 5 30 Percentage (%) 16.66% 100% Awarness of basic feature of E-bike 19 20 15 Low weight Low running cost 10 5 0 5 1 1 Respondent 5 Registration not required Others Interpretation . 43 .

66% 0% 0% 100% 120 Rate of E-bike comparison to conventional bike 100 0. 20 2. 100 0. 30 2. 0 0 -1 Interpretation .HOW WOULD YOU RATE OF THE ELECTRIC BIKE IN COMPARISON TO CONVENTIONAL BIKE Rate 0 10 20 30 40 50 60 70 80 90 100 Total Respondents 0 2 2 1 6 4 6 7 2 0 0 30 Percentage (%) 0% 6.33% 20% 23. 80 7. 90 80 60 2. 10 1 2 3 4 Respondent 5 6 7 8 40 20 0 0. 50 6.33% 20% 13.66% 6.33% 6. 70 6. 60 4.From the above table it is found that majority of respondents (23.33%) rate 70 of electric bike in comparison to conventional bike.66% 3. 40 1. 44 .

-4 0.67% 10% 6. -1 4 2. 5 4 0. 1 0 2 0 -2 -2 3. -2 6 8 10 12 0. 4 7. -3 -4 0.33% 26. 3 Appearance 2 10.33% 33.67% 0% 0% 0% 100% 6 0.FACTORS ARE RESPONSIBLE FOR LOWER MARKET SHARE OF E-BIKE COMPARED TO CONVENTIONAL BIKE Appearance +5 +4 +3 +2 +1 -1 -2 -3 -4 -5 Total Respondents 0 0 7 10 8 3 2 0 0 0 30 Percentage (%) 0% 0% 23. -5 -6 respondent 45 . 2 8.

-5 -4 -6 Respondent 46 .SPEED Speed +5 +4 +3 +2 +1 -1 -2 -3 -4 -5 Total Respondents 1 0 3 9 11 0 3 2 0 1 30 Percentage (%) 3. 1 Speed 0 -2 -2 0 0. -2 2. 3 9.67% 0% 10% 6. -1 2 4 6 8 10 12 3. -4 1.67% 0% 3. 5 4 2 0.33% 0% 10% 30% 36. -3 0. 2 11. 4 3.33% 100% Speed 5 4 6 1.

3 6. 4 4. -4 2. 5 4 Battery Backup 1.67% 100% 6 0.67% 6. 2 9. -1 6 8 10 2.67% 0% 6.BATTERY BACKUP Battery backup +5 +4 +3 +2 +1 -1 -2 -3 -4 -5 Total Respondents 0 1 4 6 9 4 2 2 0 2 30 Percentage (%) 0% 3.33% 6. 1 2 0 0 -2 -4 -6 Respondent 2 4 4. -5 47 .33% 20% 30% 13. -2 2.33% 13. -3 0.

33% 16.33%) Battery Backup is one of the factor for lower market share of E-Bike becouse which is got 10 higest Negative response rather than others factors.67% 23.67% 34.FACTORS Appearance Speed Battery Backup Total Respondents POSITIVE NEGATIVE 25 5 24 6 20 10 21 69 PERCENTAGE% +VE -VE 83. 48 .According to respondent (34.33% 76.33% FACTORS RESPONSIBLE FOR LOWER MARKET SHARE OF EBIKE 30 25 20 15 10 5 0 5 6 10 NEGATIVE 25 24 20 POSITIVE Appearance Speed Battery Backup Interpretation .67% 80% 20% 66.

50% person are interested to take the dealership of the ZOOM viva electric bike. This is the good symbol of the success of the company.SURVEY FOR DEALERSHIP IN DEHRADUN INTERESTED FOR DEALERSHIP NOT INTERESTED NOT AVAILABLE Interpretation:. 49 .from the above table we get that approx.

Respondents are not willing to fill the questionnaire. and fulfilling the objectives of the reports. However in spite of these limitations all efforts have been put to make the report correct. 2. 3.LIMITATIONS OF THE RESEARCH: Any research or study always has some limitations under which this has to be undertaken. preference. Very often the respondent do not express their true feelings. This one was not an exception. 4. The limitation can be enlisted as hereunder:- 1. genuine. These limitations are poised by the environment … some external and some inherent. 7. practice. Availability of documents as sources of secondary information. Reliability of information collected from various public information sources such as magazines and website. Some of the respondents refuse to give the important information best known to them. 6. in such case their habit. 50 . 5. Sometimes the respondents are not available at their place. cannot be assessed correctly. though as mention earlier the reliance on the sources cannot be minimized to zero in context of precision. The perception level of the respondents. This study has been conducted with utmost consideration to the adequacy of data and quality of information.

) persons are willing to take the dealership of the ZOOM viva ebike..FINDINGS:   Majority of respondents i.  Battery Backup is one of the factor which is affected the sales of electric bike  More than 50% (appx. 96... 51 . Most of respondents i.so there are ample potential to electric bike in two wheeler sectors.66% are agree to advertisements influence their buying decision  Most of the respondents i.66% are aware of Electric Bike in Dehradun city. 83.e.e.33% are consider the cost and mileage while purchasing a new bike .e. 56.

 Manufacturer/dealer should be given timely information of the governments changed policies regarding two wheeler sector. justified and honest competition amongst the various electric bike companies. fair. 52 .SUGGESTIONS AND RECOMMENDATIONs On the basis of this study. the following suggestions have been made to make the help in sales of electric bike more effective:  There is need to bring more awareness of various others feature of electric bike brings to a consumer mind by providing them vouchers and literatures in different regional languages.  There should be free.

The results of this research show that there is a combination of positive and negative effect of that factor on consumer perception.CONCLUSION  This research identified and evaluated the consumer perception toward various factor about electric bike. so there are ample potential to electric bike in two wheeler sectors. 53 . But their battery is one of the factor which is effected the sales of electric bike because its performance is not satisfactory. Here most of the respondents are consider the cost and the mileage while purchasing a new bike .

Tenth Edition. Pearson Education.induselectrans.BIBLIOGRAPHY REFERENCE I. V. “Organizational Behavior New Delhi. 2003 Robbins S. 54 . “Business Research Methods” ICFAI books.org/caiasia/1412/articles-70716_climate http://www. VI. – 123 – 124.org/n0121043.EVfuture.com/automobile/electric-bikes-scooters. Prentice hall of India. www. P.cleanairnet.htm VIII. IV.html III.com www. Kotler philip. 2004. 1.iags. www. VII. “Marketing Management” New Delhi. II.surfindia.com www. Page no.

Age :------------------------------------------------------------------------------------------------------------------ 3. a) Govt.000 b) 10. a) below-2 b) 3-5 c) 5-7 d) 7. Members in family who are eligible to ride two wheelers. a) Below 10. Name :2.001-30. Occupation:. Size of family-Put a tick ( ) mark against the right option.Put a tick( ) mark against the right option.001 and above 6. a) Below -4 b) 5-8 c) 9-12 d)12 and above 7. Income per month – Put a tick ( ) mark against the right option.000 d) 30. Employee b) Private Employee c) Self employed d) Others 5.above 55 .Questionnaire 1.001-20. Gender:a) Male b) Female 4.000 C) 20.

001 and above 10. Are you aware about Electric bikes? a)Yes b) No 11. What important Features would you look for while purchasing a two –wheeler? a)Appearance and weight b)Speed and handling c)Cost and mileage d)Others 9.000-30.Do advertisements influence your buying decision:Strongly Agree Agree Undecided Disagree Strongly Disagree 56 .000 b) 30.8.000 c) 40. How did you come to know about e-bike? a)news paper b)TV commercials c) Relative/Friends d) Any others 12.001-40.001-50. Which price range would you prefer while purchasing a two Wheeler? a) 20.000 d) 50.

you are aware of:a) Low weight b) Low running cost c) Registration not required d) Others 15. How would you rate the E-bike in comparison to conventional Bike? Best ------------------------------------------------------------worst 100 90 80 70 60 50 40 30 20 10 0 16. Have you seen the ad of E-bike? a) Yes b) No 14. What are the basic features of e-bike. Please give your valuable suggestion to help increase the sales of E-bike? ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Thanks for your co-operation!! 57 .13.

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