Version: 1.01
Contents
About the IWMW Event 1
Background 1
Previous IWMW Events 2
At the Event 7
Be a Delegate 7
Relax and Enjoy! 7
Get People Together 7
In Case of an Emergency 7
Notes For Plenary Speakers 7
Notes For Workshop and Masterclass Facilitators 9
Copyright information
The document is copyright UK Web Focus Ltd. It is available under a Creative Commons
attribution (CC-BY) licence.
Quotations included in the document are taken from feedback received for the IWMW 2017
event.
Publication Summary
Version 1.0 was published on 30 May 2018. Minor typos were fixed on 6 June 2018.
Authors
The authors of this document are Claire Gibbons, an independent consultant and co-chair
of the IWMW 2018 event and Brian Kelly, the founder of the IWMW event series and co-
chair of the IWMW 2018 event. Contributions to the document have been made by members
of the IWMW 2018 advisory group including Kat Husbands and Dan Wiggle.
Target Audience
This document is aimed at plenary speakers and facilitators of workshop sessions and
masterclasses at IWMW 2018, together with chairs of plenary sessions at the event.
Your Feedback
This is the first edition of the Speaker Guidelines document. We intend publishing new
editions annually to ensure best practices for supporting speakers are documented and
reused for future events. Feedback on this edition is welcomed: see contact details below.
Event Information
The IWMW (Institutional Web Management Workshop) was launched in July 1997, to ensure
institutional web managers were able to keep up-to-date with developments in web
technologies and learn from peers at other UK higher educational institutions on emerging
best practices for managing large scale web services.
The event continues to support the institutional web management community although, 22
years later, the focus has widened to embrace the range of digital channels which are used
to support institutional activities. However the key characteristics of the event continue:
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IWMW 2018 Speaker Guidelines
The venue, dates and locations of the 22 IWMW events are given below:
Note that all events took place over 3 days, from lunch on the first day to lunch on the third
day apart from:
IWMW 1997 and IWMW 2011 which took place over 2 days.
IWMW 2001, IWMW 2002 and IWMW 2003 which started at 9am on the first morning.
IWMW 2004 included an optional session at 11am on the first morning.
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IWMW 2018 Speaker Guidelines
We’re so pleased that you will be joining us at the University of York for the 22nd IWMW
event. All conference sessions will take place on the main campus at the University of York
and individual session times and venues will be communicated individually.
This document provides practical information to help you prepare for your visit to York, as
well as guidelines as to what we expect from our speakers and facilitators, in order that both
the presenters and the audience members get the very best from each session possible.
Event Overview
The IWMW event was launched at King’s College London in July 1997. Following the
success of that 2-day event the IWMW series continued as a 3-day event (save for 2011
which was a 2-day event). From 1997 to 2013 the event was organised by UKOLN, a Jisc-
funded organisation based at the University of Bath.
Following the cessation of Jisc funding in 2013 and the subsequent closure of UKOLN, the
event continued as an independent event. The IWMW 2016 event, held at Liverpool John
Moores University, marked the event’s 20th anniversary with the IWMW blog hosting
recollections of previous events (see http://iwmw.org/guest-posts/#guest-posts). IWMW 2017
was held at the University of Kent, Canterbury, marked the 21st anniversary of the event and
this year’s event, IWMW 2018, will take place at the University of York.
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IWMW 2018 Speaker Guidelines
However, there’s still a long way to go. Our time and resources are often stretched, and
senior management and stakeholders are still unsure how the web, and associated digital
channels, can help the institution reach its aims and objectives.
With the rise of omni-channel marketing and communications, Generation Z, Millennials, and
Alphas, organisational restructures, and budget cuts, how do we become experts in
measurement and reporting, governance and compliance, and the voice of our users? And
how do we get our expertise recognised?
Most of all, how can digital teams stay one step ahead and keep on doing more, in the most
effective, user-oriented, and collaborative way?
The “IWMW 2018: Streamlining Digital” event will explore these topics, and more!
Audience Profile
IWMW attracts core members of web and digital teams such as designers, content creators,
UX designers, developers, information architects and managers. In recent years the
audience profile has broadened to include policy makers and senior managers responsible
for facilitating organisational change around digital transformation and innovation.
The majority of the speakers and facilitators at IWMW events throughout the event’s 22
years have been members of the UK higher education’s web management community. In
order to encourage new members of the community to share their experiences and support
their professional development we are pro-active in seeking new speakers. We hope this
handbook will ensure that new speakers at this year’s event feel at ease.
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IWMW 2018 Speaker Guidelines
Each day is split up into sessions which are chaired by a member of the Advisory Group.
Their job is to ensure slides are ready for each session, keep everyone to time (please keep
to time and leave time for questions at the end of the main body of your
presentation/workshop/masterclass) and facilitate questions. The session chair will be in
contact with each speaker in their allotted session to introduce themselves and the speakers
to each other. The session chair is a key point of contact in the run up to the event.
The event programme is made up of a number of different types of sessions and activities.
For further information take a look at the IWMW blog post: The Different Types of IWMW
Event Sessions: How To Tell Your Plenary From Your Panel Session (see
http://iwmw.org/blog/2018/02/13/different-types-iwmw-event-sessions/).
IT Requirements
You will have been asked to provide details of any IT or other equipment. We will be in touch
with you prior to the event to ensure that we have the correct set-up for each session, in
case anything has changed since you submitted your proposal.
Your Slides
We request that slides are submitted in advance of the event (speakers will be emailed
further information) and they will normally be added to the Slideshare slide repository
service.
Handouts aren’t needed for plenary sessions but you may wish to bring along accompanying
handouts if you are running a workshop or masterclass.
We normally try to ensure that slides used in plenary talks are hosted on the Slideshare slide
repository service in order to (a) maximise the audience for the slides; (b) make it easier for
delegates to make notes of the talk; (c) enhance the accessibility of the talk (d) raise the
profile of the speaker and (e) raise the profile of the event.
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IWMW 2018 Speaker Guidelines
Key Takeaways
We want each delegate to get as much out of every session that they attend as possible.
Being clear about your session goals, and sharing these with the audience, will give a clear
focus to your slot and help focus the minds of those in attendance. These could be as
specific (e.g. delegates will hear about the latest Google algorithm) or as broad as you see fit
(e.g. delegates will leave thinking differently about agile design), as, after all, everyone is
different, learns differently, and will see value in different parts of your session.
Interaction
Workshops and masterclasses should be interactive rather than a longer plenary session.
Activities, handouts, group-work, mini projects, feeding back, sharing experiences and
knowledge, all make for a great, and interactive session where lots can be learned both from
the facilitator and the others in the group.
If you would like to talk through your workshop or masterclass in more detail don’t hesitate to
get in touch with Brian Kelly or Claire Gibbons.
The IWMW event has seen a significant influx of new attendees over recent years, as long-
standing participants retire or move on to other areas of work and people who are new to the
web management sector (and possibly new to working in higher education) join institutional
web and digital management teams.
In order to ensure that knowledge of IWMW events is shared across the community we invite
speakers to mention the event and their participation at this year’s event. One simple way of
doing this would be to include something along the following lines in your email signature:
I am speaking at IWMW 2018 - the premier event for HE Web and Digital
Professionals. See iwmw.org/iwmw2018/
You will be provided with a list of attendees who have signed up to attend your workshop or
masterclass and you are welcome to contact them in advance in order to shape the finer
details of your session content or ask them for some specific information prior to your
workshop/masterclass. Under data protection and privacy guidelines these contact details
are not to be used for any other purposes.
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IWMW 2018 Speaker Guidelines
At the Event
Be a Delegate
All speakers and facilitators are welcome to take full part in the event and attend all of the
other sessions, just as the other delegates will be. Make the most of the breaks and take the
opportunity to chat to others to enhance your own learning and networks.
The IWMW attendees are a very friendly bunch who are there to learn from each other and
share their own experiences. The audience is very much ‘on your side’ and will be facing the
same professional opportunities and challenges as you have done, or still are! Enjoy your
time in the spotlight and make the most of being amongst peers and friends who are looking
forward to hearing from you about your work.
Note that we are exploring the possibility of providing a “buddy program” which aims to
support event participation, foster inclusion and build connections with members of the
community, especially for those attending an IWMW event for the first time.
You may find that you get loads of questions after your talk/workshop/masterclass. Feel free
to set up an impromptu get-together for anyone who may like to pick your brains a bit more,
to share the information with people all at the same time. There are plenty of breaks and
‘downtime’ in which this can happen. You can announce your impromptu session and let
Brian or Claire know and we can announce it at the start of one of the sessions.
In Case of an Emergency
Details about what to do should an emergency occur will be shared with all delegates,
speakers and facilitators at the events itself.
Length of talks
The plenary talk slots will for 30 or 45 minutes. However you will need to allow time for
change-over times at the start and end of your talk and ensure there is time for
questions. The chair of your session will provide further information on timings – and
will ensure that you do not overrun!
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IWMW 2018 Speaker Guidelines
Advice for those speaking at an IWMW event for the first time.
It is always good to have new speakers at IWMW events. If you are new at speaking in
public the IWMW 2018 event should provide an ideal opportunity for you – the
audience is always friendly. In brief we suggest that you (a) make contact with the
chair of your session who can provide more detailed advice and suggestions for your
talk and the session; (b) make it clear to the audience what your talk will cover and
what you hope they will learn from your talk and (c) try to leave time for questions.
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IWMW 2018 Speaker Guidelines
Getting feedback
There are no specific feedback forms provided for parallel sessions, although
participants will be asked to give a numerical rating and a brief comment on the
parallel sessions they attended on the online event feedback form. Facilitators are free
to solicit feedback on their session, either by bringing along their own feedback form or
by asking for feedback at the end of their session.
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IWMW 2018 Speaker Guidelines
We ask all delegates (including speakers and facilitators) to fill in an event evaluation form
and the relevant results pertaining to your session will be circulated to you once they have
been collated and processed.
Speakers and facilitators will be provided with a summary of feedback for their session,
including the numerical rating for their session (based on a score of 1 [poor] to 5 [excellent])
together with details of additional comments on the session.
We will publish a blog post based on the overall feedback for the event, which may include
details of the highest ranked sessions. However we will not publicly disclose feedback on
individual speakers which we feel they may not want others to see.
Stay in Touch
We encourage all attendees to keep the conversation, sharing and learning going after the
event and everyone is back at work and bogged down by the day job! There is the HE-Digital
Slack Channel which you can sign up to, and we also encourage delegates to organise local
meet-ups, either around a particular topic and/or to facilitate the attendance of an external
speaker, for which there may be a cost. IWMW is for the year, not just the three days in July!
We are sure that you will have a great time at the IWMW 2018 event and find the event
engaging, positive and one that gives a real boost to your enthusiasm for your work and
specialised subject. We encourage you to tell others about the event, and the HE Digital
community, so that more people can get involved with IWMW next year and help continue
the event into its 23rd year.
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IWMW 2018 Speaker Guidelines
The opening session of the IWMW 2018 event takes places from 13.45-15.45 on
Wednesday 11 July 2018. The session chair is Brian Kelly. The theme of the session is
“Learning From Stories”. Following the event welcome given by Brian Kelly there will be two
plenary talks:
Alison Kerwin, University of York will give the opening talk on “10 Things I Wish I'd
Known Earlier (In My Career)”. The Twitter hashtag for this talk is #P1.
Jane Van de Ban, Birkbeck & Chris Scott, Headscape will then give a talk on “Telling
the Birkbeck Story: How Customer Journey Mapping Helped Us Develop Our New
Approach To Web”. The Twitter hashtag for this talk is #P2.
The session will be followed by a coffee break and the workshop sessions.
The opening session of the second day of the IWMW 2018 event takes places from 09.00-
10.30 on Thursday 12 July 2018. The session chair is Mike McConnell. This session
features a panel on “Blending Internal and External Services”. There will be a number of
speakers in the session.
The second session of the second day of the IWMW 2018 event takes places from 11.00-
12.30 on Thursday 12 July 2018. The session chair is Claire Gibbons. The theme of the
session is “Effective Digital Teams”. There are two plenary talks in this session:
After these two plenaries a lightning talk session will take place. The Twitter hashtag for this
talk is #P5.
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IWMW 2018 Speaker Guidelines
The first session of the afternoon of the second day of the IWMW 2018 event takes places
from 14.00-14.40 on Thursday 12 July 2018. The session chair is Kat Husbands. The theme
of the session is “It’s About Content!”. There is one plenary talk in this session:
Dave Musson, The Native will give a talk on “Don't be Content with Average
Content”. The Twitter hashtag for this talk is #P6.
The session will be followed by a coffee break and the masterclass sessions.
The opening session of the final day of the IWMW 2018 event takes places from 09.00-10.30
on Friday 13 July 2018. The session chair is Carley Hollis. The theme of the session is
“Institutional Case Studies”. Following announcements there will be three plenary talks:
Ayala Gordon, University of Southampton & Padma Gillen, Llibertat will give a talk on
“User Needs, Content Design and Culture Change: Digital Transformation at the
University of Southampton”. The Twitter hashtag for this talk is #P7.
Fraser Smith & Megan McFarlane, University of Aberdeen will give a talk on “Student
Recruitment Enquiries in CRM”. The Twitter hashtag for this talk is #P8.
Keith McDonald, University of London will give a talk on “Hands off – it’s ours! Taking
back the reins”. The Twitter hashtag for this talk is #P9.
The final session of the final day of the IWMW 2018 event takes places from 11.00-12.30 on
Friday 13 July 2018. The session chair is Gareth Edwards. The themes of the session are
“Revisiting Content Revisiting Content” followed by “Concluding Session”. There is currently
one plenary talk scheduled:
Jenni Taylor, Cardiff University will give a talk on “Resurrecting the Content King”.
The Twitter hashtag for this talk is #P10
The format of the final session has not yet been finalised.
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IWMW 2018 Speaker Guidelines
If you are a facilitator of a workshop session you should ensure that you find out the location
of the seminar room when you arrive at the event. You should also upload your slides and
any other resources in advance of your session and ensure you arrive at the seminar room
early. You may wish to take a seat in the main auditorium near an exit so that you can leave
the first plenary session early (possibly during questions for the second talk) and get a coffee
before going to your seminar room. Note facilitators can also go to the front of any queues
(although you may wish to explain to people why you are doing this!)
If you are a facilitator of a masterclass session you should ensure that you find out the
location of the seminar room in advance of your session (you will probably have found the
location of seminar rooms if you attended a workshop session on the first day).
You should also upload your slides and any other resources in advance of your session and
ensure you arrive at the seminar room early. You may wish to take a seat in the main
auditorium near an exit so that you can leave the plenary session early (possibly during
questions for the talk).
Note a coffee break will be available during your masterclass. You will be told of the time of
the coffee break when you register.
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IWMW 2018 Speaker Guidelines
12 plenary speakers (excluding the panel session) of which 7 are male (58%) and 5
female (42%).
7 speakers (58%) are speaking at an IWMW event for the first time and 5 (42%) are
attending an IWMW for the first time.
9 are from UK universities, 3 are independent consultants or work for a commercial
company.
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IWMW 2018 Speaker Guidelines
The IWMW 2018 event will be held in the Spring Lane Building. The inspiring building
provides modern meeting spaces, including a 350 seat lecture theatre, 26 seminar rooms,
and versatile meeting areas. Further information about the building is available (see
https://yorkconferences.com/venues/spring-lane/). A plan of the building is shown below.
Plenary Talks
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IWMW 2018 Speaker Guidelines
Parallel Sessions
This resource provides information on the equipment provided in the room. A typical seminar
room (SLB/001) contains the following equipment:
The room details for the parallel sessions will be given on the IWMW 2018 web site at
<http://iwmw.org/iwmw2018/venue/>. You should check the detailed information for the room
used for your session and contact the event organisers if you have any questions.
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