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Why did it work/not work? How effective was it? What do we need to change? What’s on deck for the next 30/60/90 days? Marketing Review Cycle Fundamentals Objectives Quantify
Organizational goals Marketing goals
Core Targets/Segments/Personas Secondary Opportunity Harvest Messaging & Differentiation Go-to-market Strategies by market UVP Messages
Energy & time Message Target Monthly Goals Themes Industry events Holidays Special occurrences Weekly Tactics Key Dates Monthly Plans Monthly Focus
Marketing Calendar Map Fundamentals
Tactics & Channels List Daily Weekly Progressive Tactics Schedule Tactical Monthly Quarterly Yearly 30 day review Marketing Cycles 60 day review 90 day review
Marketing Calendar Map Fundamentals.mmap - 5/20/2009 - Mindjet