Maybelline New York

Twist * Glide * Shine Contest December 2010 * January 2011

Win a lovely beauty bag from Maybelline New York

Step 1: Purchase any Maybelline New York products

Step 2: Answer 3 easy questions

1) Maybelline New York is the number one cosmetic brand globally. True or False

2) Maybelline New York helping women feel more beautiful and recognizing their individuality. True or False

3) Maybelline New York Pearls Lip color is more luminous diminesion, Richer, Creamier Feel True or False

Step 3: The more you submit, the higher chances of winning!

Post the completed contest form together with corresponding Maybelline New York product label of purchase to the address stated on contest form. Full Name: ………………………………………………………………………………………… ……….... Contact Number:…………………………………………IC No:

2. The Organiser reserves the right to vary the Contest Period at any time without notice. affiliates. Incomplete. All completed entries must reach the Organiser by 8th February 2011. entries with wrong answer. correct answer and must be accompanied by the required proof of purchase i. This contest is organized by Maybelline New York [“the Organiser”] and is open to all female residents of Malaysia and their immediate family members.Color Sensational Lip Stain. 6. correct answers and accompanied by the requires proof of purchase) throughout the contest period. the label cut out. To participate in this Contest you must purchase the required quantity of any variants of Maybelline New York products as follows: Maybelline New York – Color Sensational pearls Lip color.Email: ……………………………………… Contest Rules & Regulations 1. Should there be winners with the same number of qualified entries. 4. All entries received after the closing date will be disqualified..Color Sensational Lip Liner.e. agents. . 3. Maybelline New York .……………………………………… Address: ………………………………………………………………………………………… ……………. 5. entries with incorrect. Maybelline New York – Shine Sensational Lip Gloss. insufficient numbers of and defective label cut out will be disqualified. …………………………………………………………………. This contest will run from 1st of December 2010 – 30th of January 2011 [“the contest period”]. All prizes must be collected on or before the dates/deadlines stated in the notification failing which such uncollected prizes will be forfeited. illegible or inaccurate entry form.. The winner will be selected base on the highest number of entries received (with required details. All winners will be notified by post. the judges/organizer will choose the winner based on earliest entry received 7. Each entry form submit must be completed with the require details. Maybelline New York . The organizer will not entertain any requests for extension of time to collect the prizes.

It enjoyed of innovation in mascara. nail varnishes and applicators and other tools. Target Audience Women. a product it invented in the early 20th century. Although best known for mascara. Maybelline already dominated. Maintain the brand’s strength in Eyes. but especially the 18-28s All ages. But would concentrate to 18-24s. That mean that contest advertised must address their patterns of use and the needs of the types.Prizes Contest Brand Prize (1): Maybelline New York Lip Color Collection: • • One (1) Maybelline New York Makeup Artist Kit One (1) Maybelline New York Fashion T-Shirt Sweepstakes Runner – Up Prizes (100): • One (1) Maybelline New York Fashion Gift Bag The Prize is not transferable and not exchangeable for cash and must be taken as offered. Campaign Objectives Increase the brand’s penetration among teens and women 18-28. the brand also comprises an extensive range of other facial cosmetics. And advertising had to appear in their media in . This age group was seen as trend setting and opinion leasing beauty. Maybelline New York is the world's best-selling mass-market cosmetics brand. All Women. But this contest keeps that position and improving the brand’s position in Lips and Color. lipsticks. style and fashion.

Therefore the creative strategy recognized that Maybelline had to find the right celebrity face that would make younger women aspire to the brand.m and closes on January 31. Today’s young women find celebrities such as singers and actresses.m Eligibility The contest is open to resident of Malaysia and who are 18 years of age and over (minimum age required by Facebook). Creative The advertising would concentrate on key products that were appropriate for younger women. attracting them to products. 2010 at 12. The contest starts on December1 1. Employees. That celebrity was singer Lady Gaga…… Communication programs Sponsorship of Maybe she’s sing with it. representatives and agents of the contest sponsor. Vote or .01 a. Maybe it’s Maybelline Divas Official Rules Maybelline Divas Contest is sponsored by Maybelline New York.a voice that spoke to them. its respective advertising and promotional agencies… How to enter Access the Maybelline New York fan page on Facebook. who are considered “cool”. 2011 at 11:59 p.

Upon reception of the Declaration & Release Form duly filled in and signed by the chosen blogger.Comment on one of the Best Singer looks posted by top MTV Music Award. In order to be declared a winner and be able to claim a prize. (EST) on February 25. You will then be promoted to register to the contest via a pop up message with an Enter now button. for purpose of the contest. 8. a 4-to 6week delay following reception of the Declaration & Release . There is no limit to the number of comments that you can post to the number of times you vote. only one votes to comment a day will be counted as an entry to contest. However. the Contest Sponsor will either directly send the prize to the address provided on the form or will mail instructions to chosen participant with instructions on how to claim the prize. Maybelline New York Canada will randomly choose the 4 winners from the participants’ database. b) fill out and sign a Declaration & Release Form and return it to the Contest Sponsor at the specified address within ten (10) days following receipt of the document. PRIZES Contest Brand Prize (1): Maybelline New York Lip Color Collection: • • One (1) Maybelline New York Makeup Artist Kit One (1) Maybelline New York Fashion T-Shirt Sweepstakes Runner – Up Prizes (100): • One (1) Maybelline New York Fashion Gift Bag The Prize is not transferable and not exchangeable for cash and must be taken as offered. the person will have to: a) Be reached by telephone or email by the Contest Sponsor within five (5) days following the determination of the most votes. The following conditions apply: Selection of Winners At approximately 12:00 p. In the case of a direct delivery to the winner’s address. in Montréal. Claiming of Prize 7. 2010.m.

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