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French communications vocabulary Centres commerciaux => Shopping Center

Chaîne graphique => Printing process


French => English
Chargé de clientèle => Account manager
Accroche => Headline Charge publicitaire => Ad to content ratio
Achat d’espace (publicitaire) => Media buy, space Charte de marque => Brand guidelines
buying Charte graphique => House style, graphic standards
Achat impulsif => Impulse buying Chef de marque => Brand manager
Affiche => Poster Chef de produit => Product manager
Affinité => Affinity scale Chef de publicité => Account executive/director
Agence de publicité => Advertising agency Chef de fabrication => Production manager
Agence de communication => Communication agency Cible de la communication => Communication target
Annonceur => Advertiser Cible marketing => Marketing target
Argumentaire de vente => Sales pitch book Cible média => Target group
Audit marketing => Marketing Audit Cible publicitaire => Target Audience
Audience => Trafic, penetration, audience Classes sociales => Social Class
Audimétrie (foyer) => Set-meters Cible => Target
Audimétrie (individu) => People-meters Client => Customer
Audience moyenne par numéro => Average issue Co-branding => Co-branding
audience Cœur de cible => Core targetCo-marketing –
Avantage concurrentiel, compétitif) => Competitive Collaborative marketing, Customer made
advantage Commerce associé => Franchise dealership
Avantage de coût => Cost advantage Commerce de détail => Retail
Avantage-produit (ou bénéfice-produit) => Product Commerce de gros => Wholesale
advantage Commission d’agence => Agency commission
Base de données (BDD) => Database Commission d’affiliation => Affiliate commission
Bénéfice client (ou bénéfice consommateur) => Communication corporate => Corporate
Customer advantage communication
Bilan de campagne => Post test Communication événementielle => Event
Test à l’aveugle => Blind test communication
Bon à tirer => OK proof, Press proof, OK to print Communication de crise => Crisis communication
Bouche à oreille => Word-of-mouth Communication interactive => Interactive
Branding => Branding communication
Brainstorming => Brainstorming Communication interne => Internal communication
Campagne (de publicité, de relations publiques…) => Communication produit => Product communication
Campaign Communiqué de presse => Press release
Campagne publicitaire => Advertising campaign Concurrence => Competition
Canal de distribution => Distribution channel Concurrent => A competitor
Capital de marque => Brand equity Conditionnement => Packaging
Centre d’achats => Buying center Conditions générales de ventes (CGV) => General
Centre d’appel => Call center
terms of sales Force de vente => Sales force
Conférence de presse => Press conference Fidélité => Loyalty
Contenu rédactionnel => Editorial content Flou => Blur
Couverture => Reach Foire aux questions => Frequently asked questions
Couverture médiatique => Media coverage (FAQ)
Créatif (d’agence) => Copywriter et Art director Fond => Background
Création de marque => Branding Foyer => Household
Cross selling (ou ventes croisées) => Cross selling Franchise (forme de distribution) => Franchising
Cycle de vie => Life cycle Gamme => Range
Demande consommateur => Consumer demand Générique (produit) => Generic product
Dépliant => Leaflet Géomarketing => Geomarketing
Design => Design Globalisation => Globalization
Détourage (visuel) => Clipping Gondole => Shelf display
Diffusion => Circulation Grand magasin => Department store
Directeur artistique => Art director Graphisme institutionnel => Corporate design
Directeur de communication (dircom) => Director of Graphiste => Graphic designer
communications Graphiste Web => Web designer
E-business => Ebusiness Grossiste => Wholesaler
Encart => Insert Groupes de références (groupes de pairs) => Peer
Echantillon (sondages) => Sample groups
Éditeur => Publisher Grandes surfaces spécialisées(GSS) => Category
Effet de source => Source effects killer
Email marketing => Email Marketing Guérilla marketing => Guerilla marketing
Emballage => Packaging Guerre des prix => Price war
Emblème de marque : Brand identity Grille => Grid
Encart => Insert Halo (effet de) => Halo effect
Enquête => A survey Hard discount => Hard discount
Enquête par Internet ou enquête en ligne => Online Heures d’audience maximale (tv-radio) => Peak time
survey Heures de grande écoute (tv-radio) => Prime time
Enquête par téléphone => Telephone survey Hiérarchie des effets => Hierarchy-off-Effects Theory
E-pub => E-pub Hors-médias => Below-the-line
Etude, sondage => Survey Hypermarché => Hypermarket
Etude de marché => Market research Image de l’entreprise => Corporate image
Etude de marché en ligne => Online market research Impact => Impact
Etudes qualitatives => Qualitative studies Indice de popularité => Popularity link
Fait principal (d’une copy-stratégie) => Key insight Identification (positionnement) => Identification
Fichier => List, file Identité visuelle => Visual brand language, visual
Fichiers numériques => Electronic files identity
Fidélisation => Customer loyalty management Identité de marque => Leading identity
Fidélité => Loyalty Illustration => Artwork
Image (étude d’) => Brand equity study Notoriété => Awareness
Image de marque (ou d’un produit) => Brand image Offre => Supply
Image de soi => Self-image One to one => One-to-one marketing
Impact visuel => Visual impact Packaging => Packaging
Implication => Involvement Page de vente => Sales page
Influenceur => Influencer Page Rank => Page Rank
Infographiste => Computer artist Panel => Panel
Innovation => Innovation Panier moyen => Average basket
In pack => In-pack promotion Parrainage (sponsoring) => Sponsoring
Insight consommateur => Consumer insight Part de marché => Market share
Intentions d’achat => Buying intension Plan marketing => Marketing Plan
Intervalle de confiance => Confidence interval Pictogramme => Dingbat
Jingle => Jingle Pied de page => Footer
Journal => Newspaper Pénétration => Penetration rate
Lancement => Launching Périodicité => Frequency
Lancement de produit => Product launch Personnalisation => Customization
Leader sur le marché => Market leader Plan marketing => Marketing plan
Lecteur => Reader Planner, planning stratégique => Account planner,
Lettrage => Lettering Strategic planner
Liste de diffusion => Mailing List PLV (publicité sur le lieu de vente) => In-store
Low cost => Low cost advertising
Magazine d’entreprise => Consumer magazine Positionnement => Ranking
Maquette => Layout, artwork Presse => Press
Marché => Market Presse grand public spécialisée => Consumer
Marché cible => Target market magazine
Marché fragmenté (ou atomisé) => Fragmented Preuve d’achat => Proof of purchase
market Présentoir => Display
Marketing sur les moteurs de recherche => Search Prix tarif => Base price
Engine Marketing Produit => Product
Marketing viral => Buzz marketing Produit numérique => Digital product
Marque => Brand Promesse publicitaire => Claim
Mécénat => Sponsorship Promotion des ventes => Sales promotion
Ménagère => Housewives Prospect => Prospect
Mensuel => Monthly Publicité directe => Direct advertising
Meilleures ventes => A best seller Publi-rédactionnel => Advertorial
Mix-médias => Media mix Publicité => Advertisement
Mot clé => Keyword Publicité sponsorisée => Sponsored Advertising
Moteur de recherche => Search engine Publicité sur le lieu de vente => Point-of-sale
Newsletter => Newsletter advertising
Normes sociales => Social norms Qualité perçue => Perceived quality
Question => Question Slogan => Slogan
Questionnaire => Questionnaire Storyboard => Storyboard
Rapport annuel => Annual report Succes-story => Success-story
Rapports de positionnement => Ranking report Stratégie => Strategy
Rapport qualité prix => Value for money Street marketing => Street marketing
Recherche => search Style de vie => Lifestyle
Récompenses => Rewards Support publicitaire => Advertising medium
Rebond (taux de) => Bounce rate Taux de conversion => Conversion rate
Référencement naturel => Search engine optimisation Taux de rebond => Bounce rate
(SEO) , Technique de vente => Salesmanship
Régie (publicitaire) => Media agency Témoignage => Testimonial
Réputation en ligne => Online reputation Tête de gondole (TG) => Shelf end
Réseaux sociaux => Social media Tirage => Print run
Réseautage => Networking Titre => Magazine title
Réservation d’espace publicitaire => Space Trafic du référencement naturel => Organic traffic
reservation Trafic => Traffic
Retirer de la vente => To recall Tracking publicitaire => Ad tracking
Responsable d’un site web => Webmaster Trade marketing => Trade marketing
Retour sur investissement => ROI (Return on Typologie => Typology
Investment) Typographie numérique => Digital typesetting
Rotation des stocks => Stock turnover Valeur perçue => Perceived value
Segmentation => Segmentation Validation => Acceptation
Seuil de confiance => Confidence limits Veille => Watch
Signalétique de marque => Brand specs, Brand Veille => Competitive intelligence
visual language Vente croisée => Cross Selling
Signalétique => Signalling system Vente à distance (VAD) => Home shopping
Site internet => Web site Vente supplémentaire => Additional sale
Site référent => Referer Webdesigner => Webdesigner
Situation gagnant-gagnant => Win-win situation