Professional Documents
Culture Documents
Cagayan de Oro
C.M. Recto Avenue, Lapasan, Cagayan de Oro City 9000 Philippines
Tel. No. +63 (88) 856 1738; Telefax +63 (88) 856 4696
Submitted to:
Professor Gibson Jun T.
I.
Introduction
Thirst Aid water refilling station is a licensed and standard water refill station selling for
profit either wholesale or retail of water placed in refillable water containers or in customer’s
containers. The company plans to establish a standard water refill station in Balingoan and in the
nearby municipalities throughout Misamis Oriental that will become the number one choice for
households and offices.
Thirst Aid aims to build a standard and excellent water refill station that in our own
capacity will favourably compete in the market. We want to build a water refill station business
that will be listed amongst the top water refill station brands in Misamis Oriental.
The Company
Thirst Aid is located in front Balingoan Integrated Bus Terminal. It is going to supply
treated water to household and offices.
The company intends to hire 2 full time water refilling attendants to handle customer
service and day to day operations.
MARKETING PLAN
A. Product Description
Thirst refilling station provides the service of ion exchange portable tanks. This is the
process of purifying water for industrial purposes. Bluewaters will take advantage of an
unsatisfied market need for segregated resin regeneration on a portable basis. The company will
primarily focus its marketing strategies on offering segregated regeneration services to the
untapped market of customers who require high-quality regeneration for their deionized (DI)
water treatment facilities. The facility that Bluewaters will utilize is located in Balingoan,
Misamis Oriental and is already in limited production. Full production will begin at the end of
September, with sales growing gradually to near capacity by the end of the first year, with very
healthy gross sales in the first year, and increasing in the second and third years.
B. Target Market
When it comes to selling treated water, there is indeed a wide range of available customers.
In essence, our target market can’t be restricted to just a group of people, but all those who
resides in our target market can’t be restricted to just a group of people, but all those who resides
in our target market locations. In view of that, we have conducted our market research and we
have ideas of what our target market would be expecting from us.
C. Demand and Supply Analysis
1. The graph below summarizes the total market potential for the Thirst Aid
Sales
10%
15%
Households
50%
Offices
25% Stores
Other
2. Observation Results
Competitor Analysis
Daily Demand and Market Share of Competitor
D. Sales Projection
Units to Monthly
Number of Unit per
MONTH be sold Volume to Monthly Sales
Selling Days refill
per day be produced
January 26 250 ₱30.00 6,500.00 ₱195,000.00
February 26 265 ₱30.00 6,890.00 ₱206,700.00
March 26 300 ₱30.00 7,800.00 ₱234,000.00
april 26 275 ₱30.00 7,150.00 ₱214,500.00
may 26 280 ₱30.00 7,280.00 ₱218,400.00
june 26 290 ₱30.00 7,540.00 ₱226,200.00
july 26 285 ₱30.00 7,410.00 ₱222,300.00
august 26 260 ₱30.00 6,760.00 ₱202,800.00
september 26 280 ₱30.00 7,280.00 ₱218,400.00
october 26 300 ₱30.00 7,800.00 ₱234,000.00
november 26 290 ₱30.00 7,540.00 ₱226,200.00
december 26 290 ₱30.00 7,540.00 ₱226,200.00
₱2,429,700.00
PRODUCTION PLAN
A. Operation Process
1. The water first passes Plastics Cups Big Blue Filter Front 45
through the 1st stage Floucon (Coarse Sediment Liner minutes
which makes up a course Cups Seal Filtration)
gravel that traps slid Cups Triple-O Delivery
particles of about 100 Nipple Ozonation System Man
micron Dishwashing (Disinfection &
2. Consist of sand filters that soap Filtration)
removes sediment of 50 Brush 20” Big Blue
micron ratings Containers Series ( Sediment
3. A water softener is used Caustic Soda Filtration)
4. Demineralisation Multi-Pure System
removes unwanted – SCB
minerals (through reverse Technology
osmosis or distillation). Ozonation
5. Water received in storage Taste and Odor
tanks is monitored on a Polish Filter
daily basis. Ultraviolet
6. Selected minerals are Disinfecting Unit
added to cater to
consumer taste
preferences.
7. Pharmaceutical grade
micro-filtration removes
particles as small as 0.2
microns. It is also capable
of removing potential
microbiological
contaminants. This is
monitored on an hourly
basis.
8. Ultra-violet filtration
provides additional
product disinfection. This
is monitored on an hourly
basis.
9. Ozone disinfection is the
third disinfection step
(steps 7-9), using a highly
reactive form of oxygen.
This is monitored on an
hourly basis.
10. The filling room is highly
sanitary to ensure bottling
is conducted in a
microbiologically
controlled environment. It
is continuously monitored
and controlled.
11. Packaging quality
assurance is conducted by
human inspection and the
latest in modern
equipment designed to
ensure the removal of any
packaging defects.
12. Line sanitation includes
automated cleaning
equipment to ensure
maximum cleanliness,
effectiveness and control
B. Production Schedule
Units to Monthly
Number of Unit per
MONTH be sold Volume to Monthly Sales
Selling Days refill
per day be produced
January 26 250 ₱30.00 6,500.00 ₱195,000.00
February 26 265 ₱30.00 6,890.00 ₱206,700.00
March 26 300 ₱30.00 7,800.00 ₱234,000.00
april 26 275 ₱30.00 7,150.00 ₱214,500.00
may 26 280 ₱30.00 7,280.00 ₱218,400.00
june 26 290 ₱30.00 7,540.00 ₱226,200.00
july 26 285 ₱30.00 7,410.00 ₱222,300.00
august 26 260 ₱30.00 6,760.00 ₱202,800.00
september 26 280 ₱30.00 7,280.00 ₱218,400.00
october 26 300 ₱30.00 7,800.00 ₱234,000.00
november 26 290 ₱30.00 7,540.00 ₱226,200.00
december 26 290 ₱30.00 7,540.00 ₱226,200.00
₱2,429,700.00
C. Labor Requirement
C. Machinery/Equipment Requirement
Big Blue Filter Coarse Sediment Pentair Pentek Big Blue and Big Black
Filtration Heavy Duty Filter (
- Large
capacity
filtration,
including
high-flow
and heavy
sediment
applications
Supplies
following the 3R’s (reduce, reuse, recycle). These will help the company and the
customers to properly segregate their trash. The person in-charge as the cleaner will
c. Washing and sanitizing of tools and equipment before and after use.
d. Food materials and ingredients shall be stored, handled transported and kept so as to
Machinery / Equipment
Item Qualified Unqualified
Big Blue Filter functional Stained and rusted
Triple-O Ozonation System functional Dis-functional/damage
20” Big Blue Series functional Dis-functional/damage
Multi-Pure System functional Dis-functional/damage
Ozonation functional Dis-functional/damage
Taste and Odor Polish Filter functional Dis-functional/damage
Ultraviolet Disinfecting Unit functional Dis-functional/damage
Heat Gun(tools) functional Dis-functional/damage
Raw Materials
Item Qualified Unqualified
Water Purified Drinking Water Waste Water/contaminated
The operator/employee must observe proper dress code/PPE use of hairnets and aprons to
Finished products must be properly sealed with the cap seal to avoid contamination. Post
Production Process
Lastly clean the station and arrange the materials before leaving.
G. Production Cost
1. Total Production Cost per month
Januany February March April May June July August September October November December
Days 26 26 26 26 26 26 26 26 26 26 26 26
Operating
expense 17,925.00 17,925.00 17,925.00 17,925.00 17,925.00 17,925.00 17,925.00 17,925.00 17,925.00 17,925.00 17,925.00 17,925.00
Total Cost of
Goods
Manufactured 17,925.00 17,925.00 17,925.00 17,925.00 17,925.00 17,925.00 17,925.00 17,925.00 17,925.00 17,925.00 17,925.00 17,925.00
B. Sources of Financing
Initial capital of Php 500,000. 00
D. Profitability Indices
1. ROI
JUNE JULY AUGUST