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This example provides you with a slice of a real organizational example. Notice that AMC have set the scene by highlighting their critical success
factors (CSF's) which will have come from their vision and mission. KRA's and goals then naturally align to meeting these. Each goal then has a
number of objectives and so on. Work through the example and get a feel for the process. Note that only part of the AMC plan is included and
that the objectives in some cases would be difficult to measure without associated performance indicators and/or targets.

Australian Maritime College


To be recognised as the best provider of maritime education and research.

The provision of the highest quality education, training and consulting, and the conduct of applied research of international distinction, to
meet the needs of the maritime sector.

Critical Success Factors

For AMC to be a successful institution in the longer term it is important that all the goals and the associated targets linked to the Key
Result Areas are achieved within the five-year timeframe of this corporate plan. In particular, delivering appropriate courses in a flexible
manner for the convenience of the student, achieving world-wide recognition as a pre-eminent maritime university, expanding quality
research activity and strengthening links with the local community are all important success factors. Active support of the strategic
direction of AMC by all stakeholders is also critical if AMC is to continue to be successful. Finally, the commitment of management and
staff to progress the strategic direction embodied in the Corporate Plan is fundamental to ensuring a strong future for AMC.
Key Result Areas & Goals Objectives

Consistent with the Vision and Mission of the Australian Maritime College (AMC), Associated with each Key Result Area are
the Key Result Areas (KRAs) and the associated Corporate Goals for the institution Objectives for achieving the goals. These
are: Objectives reflect what we consider to be realistic
in the current environment and what has to occur
to achieve the Corporate Goals identified above.

Key Result Area 1: Corporate Goal Objective 1.1: Meet customer needs.
Educational Excellence 1. To provide high quality, relevant and Objective 1.2: Optimize the use of appropriate
accessible maritime education, training and flexible course delivery.
consultancy services to meet customer Objective 1.3: Further the external recognition of
needs nationally and internationally. the quality and relevance of AMC services.
Objective 1.4: Utilize electronic media to maximum

Key Result Area 2: Corporate Goal Objective 2.1: Increase income from fee-paying
Business Development 2.To significantly increase the contribution students by at least 10% per annum
to AMC's operating budget from sources Objective 2.2: Assist AMC Search to increase its
other than government operating grants. annual return to AMC
Objective 2.3: Identify other sources of profitable
Objective 2.4: Eliminate AMC's deficit at the
earliest opportunity
Objective 2.5: Continue to comply with DETYA's
reporting requirements to ensure that satisfactory
funding outcomes are achieved
Objective 2.6: Meet EFTSU targets funded by the
government operating grant

Key Result Area 3: International Corporate Goal Objective 3.1: Achieve global recognition for being
Recognition 3. To consolidate AMC's global status by a quality provider of maritime education
becoming a world-recognised pre-eminent Objective 3.2: Offer AMC courses world-wide
maritime university. Objective 3.3: Attract world-class scholars to AMC