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UNIQUE INSTITUTE OF MANAGEMENT A Project Report On

´TO CREATE MARKET POTENTIAL FOR FINANCIAL PRODUCTS OF RELIANCE CAPITAL SERVICEµ

Submitted By Mr. ABHISHEK S. BANJARE. (MBA BATCH 20010-11)

Submitted To Miss. Supriya Chetram. Business Development manager

ACKNOWELDGEMENT
It has been great pleasure for me to work as a summer trainee in an esteemed organization like Reliance capital service, which made me aware of the culture followed in the organization and gave me a great exposure. The project work has been made possible through direct and indirect cooperation of various persons for whom I wish to express my appreciation and gratitude. I shall remain grateful to Ms Pranoti Agrawal for her incisive support and objective guidance during the project. I am also grateful for the kind cooperation and guidance provide by our Director Prof.Mr Uttam Sapate and Project Guide Prof.Mr. G. Waghmare, without which the project could not be completed successfully. Once again I express my gratitude to Reliance capital service, for their kind cooperation. Last but not the least I thank my parents and friends who gave me moral support throughout. Thanks to you all.

(Abhishek S. Banjare)

MBA-I (UIOM, Pune)

UNIQUE INSTITUTE OF MANAGEMENT S. NO. 36/3C, Gokul Nagar, Katraj Kondhava Road, Katraj, Pune-411046. Ph.: 020- 26961995 CERTIFICATE This is to be certified that Project report titled... SALES AND MARKETING FOR RELIANCE CAPITAL SERVICESu is a benefical work carried out by«MR. ABHISHEK S. BANJARE«Student of MBA-II of our Institute for fulfillment of MBA degree of University of Pune. He has worked under our guidance and supervision. In the Duration 15th May 2010 to 15th July 2010.

Dr.Shantilal Kumavat. (HOD)

Mr.Noorul Ameen. (CEO)

Mr.UTTAM B. SAPATE. (Director)

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LIMITATIONS 65 9. NO. BIBLIOGRAPHY 68 . GRAPHICAL REPRESENTATION OF DATA OBSERVATIONS AND FINDINGS SUGGESTIONS 60 6. PARTICULARS EXECUTIVE SUMMARY PAGE NO 5 2. CONCLUSIONS 67 11. 58 5. 63 64 8. INTRODUCTION 7 3. OUESTIONNAIRES 66 10. COMPANY PRODUCTS AND ITS DETAIL RESEARCH DESIGN 26 4. 7. 1.TABLE OF CONTENTS SR.

CHAPTER I EXECUTIVE SUMMARY .

using a detailed questionnaire as an instrument. Pune. hoardings. The company must undertake various promotional strategies to boost up their distribution network and at the same time must adv ertise their products through various channels like newspapers.C. This project has given us excellent chance to work intimately with the organization and it is a wonderful and overwhelming experience working with Reliance capital service. Other information was collected through websites & company files which acted as a secondary source of data. there are also companies which are ahead of Reliance capital service like S. This is the brief summary of the project presented. brochures etc. Bajaj Alliance and ICICI Prudential and many more companies..B. But. leads the market in insurance sector with competitors like L. The survey regarding market share shows that Reliance capital service. The research methodology adopted for the accomplishment of the objectives was interviewing with the people.I. Primary source of data was collected through well structured questionnaire which was supported by personal interview that included both open ended and close ended questions.EXECUTIVE SUMMARY This project was carried out for the study of placement of Reliance Insurance Products at Pune. The project is titled ³SALES AND MARKETING FOR RELIANCE CAPITAL SERVICES. The survey was conducted in Pune region by choosing different type of working people and there need to have an insurance according to their level of investment. And People feedback for Reliance capital service. It shows that the margin is quite high for different insurance products but the distribution network has to build in more efficiently for better and higher progress.´ The basic objective was to have in-depth study of the main competitors of Reliance capital service and their distribution network across Pune region. . manuals.I. The data was collected by primary and secondary sources.

CHAPTER II INTRODUCTION         About Company Sales And Marketing of Reliance Capital Services Business Overview Company Profile Chairman's Profile Top Management Profile Company History Vision .

I have achieved the project objective through questionnaire and their interpretation and ana lysis. This also involved meeting with people and individuals. The entire question in the questionnaire is related to Project objective. professionals. Questionnaire includes both open ended and close ended question. REASONS FOR SELECTING THE TOPIC: The objective of this project is to evaluate the pattern of placement of different insurance products according to the need of the people . And their feedback is an important aspect in this project. Personal interview was based on questionnaire. Another reason is to find out the opportunities that exist in this insurance sector. This has given me exposure in the real market and to analyze the real market situation. This project includes personal interview of different working group of the people who are interested in having insurance of both family and property in Pune District. and collecting feedback from them. .INTRODUCTION This project includes the study of Insurance and Insurance Products and feedback from people and customer. This topic has been selected by me to know the whole process involved in the distribution and placement of insurance in that particular area at Pune. To accomplish these objectives as whole it involves meeting with different people. Project is related to Sales and Marketing for Reliance Capital Service is included in project.

501.co. sacred world. wanowari.in : www. 5th Floor. : (India) : (020)30496515 : (91)-(22)-28429861 : sangam.About Company Reliance Capital Services Pvt. South Block. Ltd. Ltd.reliancelife.com Maharashtra Phone no Fax E-mail Web site . Sales and marketing of Reliance Capital Financial product Chairman: Mr.singh@rcapservices. Vinod Haritwal Address : Reliance capital Services Pvt.

Maintain data which helps to marketing (i. response to customer. How to provide service to customer How to satisfy customer requirements . How to cover world market by Reliance capital services. financial condition and future plan). customer name.) we cover global customer. costumer investment.SALES AND MARKETING OF RELIANCE CAPITAL SERVICES By sales and marketing (promotion. address. web site. What are the advantage of sales and marketing? To understand what is Reliance capital services.e. advertising. What is Insurance? How to convince the customer by marketing. How to maintain sales and marketing. phone/fax number email id. OBJECTIVES OF PROJECTS y y y y y y y y y y To understand the what is RELIANCE CAPITAL SERVICES To understand how to reliance capital services helps to marketing.

Wealth Management Services. 24. Portfolio Management Services. life and general insurance. Reliance General Insurance is one of India's fastest growing general insurance companies and among the top three private sector insurers. Offshore Fund Life Insurance. Vehicle Loans. 7.210 crore (US$ 5 billion) as on December 31. asset reconstruction. Loans against shares. Reliance Capital has interests in asset management and mutual fund. stock broking. a constituent of S&P CNX Nifty and MSCI India. Institutional Broking. private equity and proprietary investments. Reliance Capital has a net worth of Rs.Business Overview Reliance Capital. It is one of India's leading. Investment Banking. Reliance Life Insurance is one of India's f astest growing life insurance companies and among the top four private sector insurers. Private Equity. Foreign Exchange and Offshore Investment. Reliance Mutual Fund is India's largest Mutual Fund with over seven million investors. General Insurance Mortgages. Exchanges Other Businesses .832 crore (US$ 2 billion) and total assets of Rs. Third Party Products Asset Reconstruction. 2009. Portfolio Management. Reliance Money is one of India¶s leading retail brokerage houses and distributors of financial products and services. depository services. exchanges. is a part of the Reliance Anil Dhirubhai Ambani Group. Business mix of Reliance Capital Asset Management Insurance Consumer Finance Broking and Distribution Mutual Fund. most valuable and fastest growing financial services companies in the private sector. Business Loans Stocks Commodities and Derivatives. consumer finance and industrial finance. distribution of financial products and other activities in financial services.

Media. . in terms of net worth.Company profile Reliance Life Insurance Company Limited. has interests in asset management. of the Reliance . Reliance Capital Limited is one of India¶s leading private sector financial services companies. and ranks among the top 3 private sector financial services and banking companies. private equity and proprietary investments. Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd. but for your career as well. Reliance Life Insurance offers you products that fulfill your savings and protection needs. We believe that you are the force behind the company.Anil Dhirubhai Ambani Group. Entertainment. Reliance Capital Ltd. Reliance ± Anil Dhirubhai Ambani Group also has presence in Communications. proprietary investments. Healthcare and Infrastructure. Energy. life and general insurance. private equity.Anil Dhirubhai Ambani Group . stock broking. And other activities in financial services. life and general insurance. And with your growth will come the drive that can take this company to higher and stronger levels. Reliance Capital Ltd. Natural Resources. is one of India¶s leading and fastest growing private sector financial services companies. Reliance Capital Limited has interests in asset management and mutual funds. Reliance Life Insurance is another step forward f or Reliance Capital Limited to offer need based Life Insurance solutions to individuals and Corporate. stock broking and other financial services. a Reliance Capital Company is a part of Reliance . not only for our customers and us. Creating a huge wave of satisfaction. Our aim is to emerge as a transnational Life Insurer of global scale and standard.

Dhirubhai is widely regarded as the father of India¶s capital markets.000). the Indian stock market was a place patronised by a small club of elite investors which dabbled in a handful of stocks. he had a seed capital of barely US$ 300 (around Rs 14. It was to be the start of one of great stories of mutual respect and reciprocal gain in the Indian markets. In 1977. Dhirubhai managed to convince a large number of first -time retail investors to participate in the unfolding Reliance story and put their hard -earned money in the Reliance Textile IPO. the first ever Indian private company to do so. substantial return on their investments. Undaunted. Under Dhirubhai¶s extraordinary vision and leadership. promising them. in exchange for their trust. Reliance scripted one of the greatest growth stories in corporate history anywhere in the world.When Dhirubhai embarked on his first business venture. Over the next three and a half decades.000 crore colossus²an achievement which earned Reliance a place on the global Fortune 500 list. and went on to become India¶s largest private sector enterpri se. he converted this fledgling enterprise into an Rs 60. when Reliance Textile Industries Limited first went public. .

2006. Reliance Communications. Kanpur In June 2004. Upper House of India's Parliament a position he chose to resign voluntarily on March 25. Indian Institute of Management. Reliance Infrastructure. Reliance Natural Resources. convertibles and bonds. He is a member of: y y y y Wharton Board of Overseers.Chairman's Profile Regarded as one of the foremost corporate leaders of contemporary India. Gandhi Nagar. 2004 Conferred 'The Entrepreneur of the Decade Award' by the Bombay Management Association. An MBA from the Wharton School of the University of Pennsylvania. October 2002 Awarded the First Wharton Indian Alumni Award by the Wharton India Economic Forum (WIEF) in recognition of his contribution to the establishment of Reliance as a global leader in many of its business areas. namely. June 1999 . he was elected for a six-year term as an independent member of the Rajya Sabha.TNS Mode opinion poll. Shri Anil D Ambani. Gujarat. Awards and Achievements y y y y y Conferred the 'CEO of the Year 2004' in the Platts Global Energy Awards Rated as one of 'India's Most Admired CEOs' for the sixth consecutive year in the Business Barons . Shri Ambani is credited with pioneering several financial innovations in the Indian capital markets. Ahmedaba d Board of Governors Indian Institute of Technology. He spearheaded the country's first forays into overseas capital markets with international public offerings of global depositary receipts. Reliance Capital. Reliance Power and Reliance Big Entertainment. Under his chairmanship. Central Electricity Regulatory Commission Board of Governors. 50. USA Central Advisory Committee. December 2001 Selected by Asiaweek magazine for its list of 'Leaders of the Millennium in Business and Finance' and was introduced as the only 'new hero' in Business and Finance from India. is the chairman of all listed companies of the Reliance ADA Group. the constituent companies of the Reliance ADA group have raised nearly US$ 3 billion from global financial markets in a period of less than 15 months. The Wharton School. He is also Chairman of the Board of Governors of Dhirubhai Ambani Institute of Information and Communication Technology.

Amit is a chartererd accountant by qualification. Arun Hariharan (President. He has been with Reliance Capital since 2004 and with the Group since 1999. oversight and control for Reliance Capital and Group companies and strategic leadership for Treasury.Top Management Profile Reliance Capital is anchored by a team of experienced and committed visionaries who are dedicated towards scaling the company to greater heights through innovation and excellence. in Japan in 2009. As CFO. Reliance Capital) Amit Bapna. Quality and Knowledge Management at Reliance Capital. he provides financial direction. The company has achieved significant business results from Quality and KM initiatives such as Lean Six Sigma and IdeaExpress including over Rs. Two of Reliance Capital¶s businesses have won the ³Economics of Quality´ commendation Award from the Government of India and also been selected for the Asian Network for Quality Congress. Reliance Capital) Arun Hariharan. thereby creating value for all our stakeholders. Quality and Knowledge Management. Before joining Reliance Capital in October 2005. 100 crore in savings so far. Amit Bapna (Chief Financial Officer. is President. Dining out and watching movies. He earlier worked in the capacity of CFO of Reliance Capital Asset Management Ltd and Reliance Consumer Finance whe re he played a key role and had been a significant contributor to the exponential growth of our Asset management business and has brought in operational & process disciplines. Prior to that he worked in the Corporate Treasury of Reliance Industries Ltd. 34. Thousands of employees have participated in these initiatives. Arun led one of the most . He is interested in Travelling. is the Chief Financial Officer at Reliance Capital. which has been invaluable to the Consumer Finance business. 42. He has over eleven years of experience in varied business environments ²manufacturing and financial services.

travel. Recently. He is also a trained CAP coach and facilitator. As the Human Resources Leader. and music. He is the author of several papers and articles in leading international journals on the topics of Quality Leadership and KM. Achuthan. He has delivered several training sessions on Change Acceleration. and in North East Asia. and playing the keyboard. Achuthan (Chief People Officer. Reliance Capital) K. including IIMs. he was a key speaker at the World Congress for Total Quality and Corporate Governance. photography. Achuthan¶s is interested in hiking. He has eighteen years of HR leadership experience in diverse business environments ² manufacturing. His total work experience spans 23 years across different companies and roles. He has been with Reliance Capital since 2006. His other interests are reading. Work -OutŒ and Facilitative Leadership skills. consulting. Achuthan¶s last job was at General Electric. These have now become case -studies at leading business schools. He has held a variety of roles ranging from organization development and staffing. . 40. He has thrice been Chairperson at the International Quality and Productivity Council¶s Six Sigma conferences around the world. South East Asia. He is a post-graduate in social work from Madras University. Arun¶s educational qualifications include an MS (Finance) and MBA. management consulting. he is responsible for conceptualizing and implementing state of the art and relevant Human Resource strategies to accelerate growth at Reliance Capital. USA. He has worked in India. union relations. and HR leadership. both from the University of Illinois at Chicago. is the Chief People Officer at Reliance Capital. He is frequently invited to speak at Quality and KM events.successful Six Sigma Quality & KM programs in Indian industry at Bharti AirTel. and financial s ervices. This includes his white pa per on Quality lessons for Leadership published by the American Society for Quality. K.

and delivering significant return on investments. He has been with the Reliance Capital for the past four years.K. becoming the third largest private General Insurance company. Soma served as Vice President. Somasekharan. When free. RGI's top-line has grown nearly 12 times to Rs.800 intermediaries al ong with setting up RGI's retail business virtually from scratch. Corporate Marketing of RGI in Mumbai. and is very passionate about music.915 crore as on March 31. fast. Before becoming the CEO of Reliance General Insurance. Soma's biggest achievement though is the creation of a network of 200 offices across 172 cities with 7. Earlier. KV has done his MBA from IIM. 59. He is an outdoor and fitness enthusiast. Before joining Reliance Capital. . Prior to this. a Citibank subsidiary. during which time that company became India's fastest growing life insurance company-having grown from 11th to 4th place. both are subsidiaries of Reliance Capital. Somasekharan (Chief Executive Officer. Srinivasan. Ahmedabad. K. Srinivasan (Chief Executive Officer. Under Soma's inspiring leadership. Reliance General Insurance) K. responsibly. A. He is instrumental in making Reliance General Insurance grow. Soma took over as CEO of Reliance General Insurance in April 2005. 44. KV oversees both the companies th at are building a quality portfolio of assets. 2009. A. V. He has been instrumental in building a strong team to accelerate growth. he was the COO of Reliance Life insurance. 1. Reliance Consumer Finance) K. has 30 years of experience in General Insurance. he reads books and magazines of all genres. he was associated with United India Insurance and l ast served in the capacity of Regional Manager. is the CEO of Reliance Consumer Finance and of Reliance Home Finance. he was the Financial Controller and Company Secretary of Citicorp Finance. KV has been leading the consumer finance business since December 2007. V.

USA at the senior management level. which he joined in January 2007. subsidiary of Fiserv (a Fortune 500 company). etc. He has accumulated over 13 years valuable experience in sales and dealing. he was the Head. Lav has worked with Ips Sendero. Reliance Capital) Lav Chaturvedi. He is responsibl e for integral Internal Audit function at group level. across all businesses and geographies and risk aggregation for centralized risk and capital management.Com. ba nking and consulting industries at the domestic as well as international level. New York. is the Chief Risk Officer for Reliance Capital since October 2008. operations. Lav has an MBA from Syracuse University. basketball. He is also a Chartered Financial Analyst from the CFA Institute. B.Equity Investments. market. and racket ball.Lav Chaturvedi (Chief Risk Officer. He has rich and in-depth exposure to the entire spectrum of commercial as well as financial functions in the corporate finance. He is responsi ble for assessing and managing enterprise-wide risks at the group level covering various risks such as credit. He has been instrumental in developing best -in-class risk management capabilities and culture by creating a clear direct line of sight from risk management to stakeholder value. Before this. His last assignment was with Reliance Capital Ltd as Vice President. in Scottsdale. Lav is a great sports enthusiast and loves to play tennis. MMS. Kela spent valuab le time with Peregrine Securities as the . providing strategic and tactical co nsulting on balance sheet management to the clients and assisting in the resolution of advanced analytical and policy issues. USA. Prior to joining the Reliance Group. Madhusudan Kela (Head . Arizona. looking after Equity Investments. is the Head of Equity Investments at Reliance Capital Asset Management Ltd. 33. He is a steering committee member of PRMIA's Mumbai Chapter (Professional Risk Managers' International Association). Reliance Capital Asset Management) Madhusudan Kela. Risk Management in Reliance Mutual Fund.

Reliance Capital Services) Noorul Ameen. Malay holds a Masters degree in Statistics from the Indian Statistical Institute. 49 is the President of Reliance Life Insurance. He is an avid reader and enjoys listening to Rabindra Sangeet. is the CEO of Reliance Capital Services. but his focus remains on all-round growth with profitability. He is an ardent believer in a collaborative managerial style. 35. This was started in 2008 to cross-sell Reliance Capital's different offerings to the shareholders. Retention and Product Development functions.000 employees from 47 offices in the country.000 customers that are served by 2. He is always optimistic. Bajaj Allianz Financial Distribut ors. His last job was with Bajaj Allianz Life Insurance where as Head of Sa les he spearheaded the company on the growth path with his aggressive sales and distribution acumen. RCS has got 60. Noorul Ameen (Chief Executive Officer. he held similar positions with UBS Securities and Motilal Oswal. Malay Ghosh (President. In FY 08-09 the company grew by 28% when the industry contracted by 6%. He has always been in the financial services industry.Vice President. . With over 24 years experience in the life insurance industry he brings to the table rich exposure. Before Peregrine. Kolkata. knowledge and operational excellence. Noorul was earlier with Bajaj Allianz. He is also associated with an NGO working in the area of poverty alleviation and primary education as its Chief Mentor. In one year. Noorul has completed his studies from Bangalore. Reliance Life Insurance) Malay Ghosh. and employees of the entire Reliance-Anil Dhirubhai Ambani Group. Distribution. He played a pivotal role in steering the company on the growth path despite challenging market conditions and ensured remarkable success. He joined Reliance Capital in April 2008 as Deputy CEO of Reliance Life Insurance where he led its Sales. customers. where he headed its specialized distribution arm. H e has a keen interest in teaching due to his passion for spending time with young minds. Equity Sales and Dealing.

Prior to joining Reliance Capital. Reliance Exchange Next) Rajnikant Patel. He joined Reliance Money in October 2008. 48. he was the MD & CEO of Bombay Stock Exchange (BSE). He has even participated in a National Motorcycle Rally. is the President and CEO of Reliance Exchange Next. An avid reader. besides having interest in golf and Snooker too Rajnikant Patel (President & CEO. He is the Distinguished Fellow of the Institute of Directors.enthusiastic and very passionate about his work. Rajnikant had a long stint with the b anking regulator. London. and BNP PARIBAS. he loves motorcycling. He holds Masters in Commerce with a degree in Law and Banking. He has set up a new exchange called Reliance Spot Exchange which aims to bring the physical markets (mandis) to a national level through a single electronic screen and build national infrastructure for the Spot Markets. Bank of Maharashtra. Reserve Bank of India. He has also worked with both Public sector banks and with Multinational Bank like State Bank of Saurashtra. An accomplished banker. listening to music. He has been a member of the Working committee of the World Federation of the Exchanges (WFE) and the longest serving Chairman of South Asian Federation of Exchanges (SAFE). He is the recipient of awards like ³Indira Super Achiever Award´ and ³Accor HR Excellence-CEO with HR Orientation Award´. He spearheaded the Corporatization and Demutualization of BSE making BSE the first Indian Exchange to do so. . He is also interested in photography and occasionally writes poetry. though he is hardly able to spare some time towards his other passion for driving on long drives. He also loves watching cricket. He is heading the Exchange Initiatives of Reliance ADA Group at Reliance Capital as a separate business vertical.

. Earlier. Sandeep led the critical IT Transition of Genpact from GE and was responsible for global IT delivery and driving operating efficiencies across India and the global locations of the company. He is also focusing very keenly on driving productivity and taking cost out of IT and business operations and giving a whole new meaning to the phrase "doing more with less". 50. he was the CEO of Bajaj Allianz's India operations. Reliance Capital) Sam Ghosh. creating a differentiating value proposition for the company's services and products and also a whole. Sam Ghosh is a Chartered Accountant from England. Reliance Capital) Sandeep Phanasgaonkar is President & Chief Technology Officer for Reliance Capital Ltd. new service and relationship proposition for the customer. Prior to that he was involved in setting up operations for Allianz in South East Asia. is the Group Chief Executive Officer of Reliance Capital. a German insurance company. Sandeep is responsible for all IT initiatives at Reliance Capital. Sandeep Phanasgaonkar (Chief Technology Officer. iFLEX Solutions and with Deutsche Bank as its Regional-Asia Technology Head. He joined the company in April 2008. Sandeep is an MBA from Jamnalal Bajaj Institute of Mgmt Studies. banking and BPO and IT-enabled services. Mumbai. He began his career with the State Bank of India and has worked with Tata Infotech. strategic initiatives for the enterprise. He joins Reliance Capital from Genpact where he was the Global C hief Information Officer. He is an avid reader of all genres in his spare time.Sam Ghosh (Chief Executive Officer. He spent ten years in Australia in various capacities with Allianz from CFO to managing subsidiary companies as well as operations in the Pacific Rim. Sandeep's current role as CTO for Reliance Capital requires him to drive both Line-of-Business (LOB) specific initiatives and pan-Capital. This leverages synergy between different Line -of-Business functions. Before joining Reliance Capital. Sandeep has over 24 years of experience in applying IT solutions for finance. Sam was the Regional CEO of Middle East and India Sub Continent region o f Allianz.

Sundeep brings a proven trac k record of success and a broad understanding of the company's business. exploring new territories. Sundeep has held a number of other senior management positions. Sanjay has been with Reliance Capital since August 2008. He¶s also worked with other leading organisations like The Coca -Cola Co. 37. Prior to RCAM. strategic planning. Sundeep and has more than fifteen years of leadership experience with NBFCs and Banks. His last job was with Bajaj Allianz as Marketing Head. Reliance Capital Asset Management) Sundeep Sikka. He works very closely with all Relaince Capital companies in defining their marketing and brand strategies. He brings eighteen years of strong and diverse experience as a marketing and management executive with ext ensive experience in marketing. and watching Bollywood movies. Sundeep has been with RCAM since October 2003 and in that time he has been instrumental in expanding RCAM¶s footprints in both domestic and international territories. Before becoming the CEO in January 2009. 42. which runs India¶s largest mutual fund. product and brand development. and the Times of India Group and Bajaj Allianz. Reliance Capital) Sanjay Jain. going out to watch games with friends a t the stadiums. his last stint was with ICICI Bank..Sanjay Jain (Chief Marketing Officer. developing new business opportunities and project management. he was the Deputy CEO of the company. Reliance Mutual Fund. Sanjay loves adventure sports. . Ogilvy. is the Chief Marketing Officer of Reliance Capital. Sundeep Sikka (Chief Executive Officer. is the Chief Executive Officer of Reliance Capital Asset Management. His hobbies are reading an d traveling. Sundeep has an MBA from Pune University. new launches.

of Reliance Capital Ltd . Asia Asset Management (an Asian Pensions & Investments Journal) awarded Vikrant as CEO of the year (2008) f or India.one of India¶s largest financial services companies with over 20 million customers. Vikrant Gugnani is the Executive Director of Reliance Securities Ltd . Vikrant has over 19 years of extensive experience in the financial industry and has worked in various countries with global firms like Citibank and S. today. RCAM. 39. Wealth Management and Investment Banking. He has successfully established a global footprint for Reliance Capital in asset management in Singapore and Malaysia and wealth management in UAE. distribution of Mutual Fund and IPOs. is the largest asset management company in India. Vikrant has also been listed by the Asian Investor magazine as one of the ³25 most influential people in asset management in Asia´ in May 2009. In addition to his existing profile. .a broking and distribution company offering Equity and Derivatives trading. B. Vikrant is passionate about traveling and playing golf. Under his leadership.Vikrant Gugnani (Chief Executive Officer. In his current role. International Businesses. is the CEO. Billimoria & Co (now Deloitte Haskins). A Chartered Accountant & a commerce graduate from Delhi University. International BusinessReliance Capital) Vikrant Gugnani. Portfolio Management. Prior to his current assignment. he was the CEO of Reliance Capital Asset Management (RCAM) Limited in India. the company saw its asset under management surge from USD 3 billion to USD 22 billi on and its net profit increase from USD 3 million to USD 28 million. Vikrant leads international business strategy across all lines of Reliance Capital businesses. In January 2009.

consumer finance and industrial finance. The name RCL came into effect from January 5. bill discounting. custodial services. All these companies were listed on various exchanges. project finance advisory services. life and general insurance. Presently the shares are listed on The Stock Exchange Mumbai and the National Stock Exchange of India.3 million. In view of the regulatory requirements RCL surrendered it s Merchant Banking License. in 1993 diversified its business in the areas of portfolio investment. RCL obtained its registration as a Non-banking Finance Company (NBFC) in December 1998. and inter -corporate deposits. RCL has since diversified its activities in the areas of asset management and mutual fund. In 2006. In 2002. It had lead managed/co -managed 15 issues of an aggregate value of Rs. depository services. 400 crore and had underwri tten 33 issues for an aggregate value of Rs. lending against securities. distribution of financial products and other activities in financial services.Company History Reliance Capital Limited (RCL) was incorporated in year 1986 at Ahmedabad in Gujarat as Reliance Capital & Finance Trust Limited. asset reconstruction. Later. 1995. money market operations . . exchanges. RCL entered the Capital Market with a maiden public issue in 1990 and in subsequent years further tapped the capital market through rights issue and public issues.15 million shareholders to 1. and investment banking. 550 crore. RCL shifted its registered office to Jamnagar in Gujarat before it finally moved to Mumbai in Maharashtra. stock broking. Reliance Capital Ventures Limited merged with RCL and with this merger the shareholder base of RCL rose from 0. RCL in the initial years engaged itself in steady annuity yielding businesses such as leasing. private equity and proprietary investments. RCL was accredited a Category 1 Merchant banker by the Securities Exchange Board of India (SEBI). in 2006. The equity shares were initially listed on the Ahmedabad Stock Exchange and The Stock Exchange Mumbai.

the company will be both customer -centric and innovation-driven. In achieving this vision. 50 million customers. A valuation of Rs. 100. it will be a company that is known as: ³Most trusted financial services company in India and in the emerging markets".000 crore for the company and its subsidiary businesses. 3. 2.000 crore for that financial year.000 employees A profit after tax of Rs. 4. .Vision Reliance Capital's vision is that: By 2012. In doing so. the company expects to reach the following targets by 2012: 1. 5. 75.

CHAPTER III   Company Products Product Details .

Children Saving Plan. .Company Products 1] Reliance Life Insurance ± Reliance Traditional Super Invest Assure Plan 2] Reliance Imaan investment Basic Plan ± Reliance life insurance Policies 3] Reliance Life Secure Child Basic Plan . Child Protection plans in India.Child Life Insurance.

We value your regular investments and Thus reward you with Guaranteed Addition thus promising unmatched benefits. This plan also offers you a unique option of moving from a Conservative fund to an aggressive fund systematically.PRODUCT DETAILS 1] Reliance Life Insurance ± Reliance Traditional Super Invest Assure Plan You have always aspired for the best in life. Key Features       Twin benefit of market linked return and insurance Protection Guaranteed addition of 250% of basic regular Annualized premium at maturity Investment opportunity with flexibility -Choose from Eight pure investment fund options Option to pay Top-up Premium(s) Liquidity in the form of partial withdrawals A host of optional rider benefits to enhance Protection cover . It also offers Complete flexibility to gain control over your investments vis-à-vis your financial needs and risk appetite. what you Ought to deserve as you reach greater heights in life. A plan that promises you. What more can you ask For except gifting yourself with Reliance Super Invest Assure Basic Plan. And we help you achieve that. to take advantage of the Rupee cost averaging model. Here's a unique plan which combines protection and savings.

250% of basic regular annualized premium (excluding rider premiums) will be added to the Fund Value at maturity. The premium contributions made by you. Sum Assured Minimum Sum Assured: Five times of Annualized Premium Maximum Sum Assured: Depends on the age at entry Age at entry (last birthday) Maximum Sum Assured 0 to 40 41 to 45 46 to 50 51 to 55 56 and above 30 times of Annualized Premium 20 times of Annualized Premium 15 times of Annualized Premium 10 times of Annualized Premium 5 times of the Annualized Premium . The units are allocated depending on the price of units for the funds. The Fund Value is the total value of units that you hold ac ross all the unit linked funds. As a Guaranteed Addition.How does this Plan work? As a customer you have the liberty to choose between eight fund options. net of Premium Allocation Charges are invested in funds of your choice. provided the policy is in force and all the due premiums are paid.

If age of the Life Assured on commencement of the policy is equal to or greater than 12 years last . the risk cover on the life of the Life Assured will commence either one year from the date of commencement of the policy or from the policy anniversary falling on or immediately after the sixth birthday of the Life Assured whichever is later If age of the Life Assured on commencement of the policy is equal to or more than 6 years last birthday but less than 12 years last birthday then the risk cover on the Life Assured will commence after one year from the date of commencement of the policy. Total fund value as on the date of intimation of death will be paid  If death of the life assured occurs after commencement of the risk cover# but before the 60th birthday. the higher of I or II will be paid. If age of the Life Assured on commencement of the policy is less than 6 years last birthday. The policy terminates on payment of death benefit.Benefits Life Cover Benefit:  If death of the life assured occurs before commencement of risk cover#. If death of the life assured occurs on or after 60th birthday. the higher of I or II will be paid. Total fund value as on the date of intimation of death. Sum Assured (less all partial withdrawals made from the policy fund during the 24 months prior to the date of death) II. Total fund value as on the date of intimation of death. #Commencement of risk cover on the Life Assured will depend on the age of the Life Assured on commencement of the policy. where I. Sum Assured (less all partial withdrawals made from the policy fund during the 24 months before attaining 60th birthday and all withdrawals made from the policy fund after attaining 60th birthday) II. where I.

the minimum fund balance after the partial withdrawal should be at least equal . The policy terminates on payment of maturity benefit. at any point of time during the policy term. 2. The minimum top-up is Rs. the risk cover on the Life Assured will commence immediately. Partial Withdrawals: Partial withdrawals are available after a period of 3 years from the date of commencement of the policy or on attainment of age 18 by the life assured whichever is later.500. Rider Benefits You can add following optional rider benefits: Reliance New Major Surgical Benefit Rider Reliance New Critical Conditions (25) Rider Reliance Term Life Insurance Benefit Rider Reliance Accidental Death and Total and Permanent Disablement Rider Pay Top-up Premium(s) You can use your bonus or some lump sum money to increase investments component. There would be a 3-years lock-in period on the top-up premium(s) from the date of payment of each top-up premium(s).birthday. However. The minimum amount of partial withdrawal is Rs. Maturity Benefit On survival of the life assured to maturity. Top-up are accepted only when due basic premiums are paid up to date. the total fund value related to the basic plan including the fund value related to the Guaranteed Additions will be paid. This condition will not apply if top-up premium(s) are paid during the last 3 years before the maturity. 5000 and the maximum amount should not exceed 20% of the policy fund value in that policy year. The total top-up premiums at all times should not exceed 25% of the total regular premiums paid till that time.

1000 MAXIMUM 60 years last birth day 80 years last birth day 30 years No Limit .to 125% of the annualized premium.000 Half yearly Rs-5000 Quarterly Rs. Under this option.10. This option must be exercised at least 30 days before the receipt of benefit under the policy. the policy holder can transfer policy benefits (surrender. Exchange Option This option is available for existing policyholders of Reliance Life Insurance Company Ltd after completion of 3 policy years from the date of commencement. Refer the section on Charges.500 Monthly Rs.) either fully or partially to another plan of Reliance Life Insurance Company Ltd. Partial Withdrawal charges applicable.2. maturity etc. MINIMUM Age at entry Age at Maturity Policy Term Premimum 30 days 20 years last birth day 20 years Yearly Rs. having exchange options facility at a reduced allocation charge.

A policy lapses if premiums are not paid within the days of grace. In case of topup premium(s). the insurance benefits and rider benefits if any will cease immediately. The fund management charge will be priced in the unit value. the policy would remain in force with the insurance benefit intact. The surrender value under the basic plan will be Total fund value less surrender charge. the grace period is of 15 days. the surrender value will be payable on completion of 3years from the date of payment of top -up premium(s). Grace Period for payment of premiums There is a grace period of 30 days from the due date for payment of regular premiums. In case of monthly mode. The rider benefits if any will cease immediately. The mortality and other charges will continue to be deducted. However. the surrender value of any attaching top-up premium(s). . The monthly administration charges will be deducted from the Fund Value by cancellation of units. The surrender charge is not applicable on top -up premium(s). This condition will not apply if top-up premium(s) are paid during the last 3 years before the maturity. After paying at least 3 full years' premiums: If subsequent premiums are unpaid. if any will also be paid. the policyholder will continue to participate in the performance of unit funds.What happens if I discontinue paying premiums? Within three years of inception of the policy: If premiums have not been paid for at least three consecutive years from the inception. What if I want to discontinue the Policy? You may make full surrender of your policy at any time after 3 years from commencement of the policy. Whenever full surrender value of basic plan is paid. The surrender value is therefore equal to the fund value under the top-up premium(s).

Reliance Term life insurance benefit rider and Reliance Accidental Death and Total and Permanent Disablement Rider are eligible for tax deduction u/s 80C of the Income Tax Act. Premium Allocation Charge: Premium Allocation Charges are deducted from premiums as they are paid before allocation of units each time a premium is received. Please note that all benefits payable under the policy are subject to tax laws and other financial enactments as they may exist from time to time. and . The benefits under this plan and rider s are tax exempt u/s 10 (10D) of the Act subject to conditions. The allocation charge on the top-up premium(s) will be @ 2% of the top up premium(s) General Exclusion: If the Life Assured commits suicide for any reason. You are recommended to consult your tax advisor. provided the annual premium during the year does not exceed 20% of the Sum Assured. subject only to a deduction of a proportionate risk premium for the period on cover and the expenses incurred by the insurer on medical examination of the life assured and stamp duty charges. he/she may return the policy to the Company within 15 days of its receipt for cancellation.15 day free look period In the event the policyholder disagree with any of the terms and conditions of the policy. Service tax and education cess will be charged extra as per applicable rates. within 12 months from the date of commencement of this policy or the date of any revival of the policy this policy shall be treated as null and void. stating his/her objections in which case he/she shall be entitled to a refund of the premium paid. 1961. Premium paid under Reliance New Major Surgical Benefit rider and Reliance New Critical Conditions (25) riders are eligible for tax deduction u/s 80D of the Act. while sane or insane. Tax Benefit Premium paid under the basic policy.

The switching charge and charge for selecting STP option can be increased up to Rs. The premium rates for Reliance New Major Surgical Benefit Rider and Reliance New Critical Conditions (25) Rider may change after 3 years period 2] Reliance Imaan investment Basic Plan ± Reliance life insurance Policies Reliance Imaan Investment Basic Plan gives you just that«ample freedom! And we make this freedom more enjoyable by giving you a sense of security. So allow us to take over and rest assured.80 per month per policy. The policy administration charge will not exceed Rs. A notice of 3 months will be given to the policyholders before any revision in the charges. 500 per transaction.a. However     Maximum FMC on any fund will be up to1. . Whether it's your insurance or investments. we let you make the choice and leave the rest to us.35% p. except service tax charge inclusive educational cess will take place only after obtaining specific approval of the IRDA. because for us your LIFE comes FIRST always. Revision of charges The revision in charges.the Company will limit the death benefit to the Fund Value and will not pay any insured benefit.

The Mortality Charges and Policy Administration Charges are deducted through cancellation of units whereas the Fund Management Charge is priced in the unit value. Reliance Imaan Investment Basic Plan is an enhanced Unit Linked plan addressing comprehensive needs to strike that perfect balance of Protection and Savings as you grow in your career. Key Features    Regular and limited premium paying options Unmatched flexibility through our "Exchange Option" to move between Reliance suite of unit linked products Liquidity in the form of partial withdrawal How does this Plan work? The premium contributions made by you.We present a plan that promises what you deserve as you reach greater heights in life.  If age of the Life Assured on commencement of the policy is less than 6 years last birthday. Benefits Life Cover Benefit: Commencement of risk cover on the Life Assured will depend on the age of the Life Assured on commencement of the policy. net of Premium Allocation Charges are invested in an unit linked fund. New Indian Traditional Fund and units are allocated depending on the price of units for the fund The Fund Value is the total value of units that you hold in the fund. For the select few like you. the risk cover on the life of the Life Assured will commence either one year from the date of commencement of the policy or from the policy anniversary falling on or .

immediately after the sixth birthday of the Life Assured whichever is later  If age of the Life Assured on commencement of the policy is equal to or more than 6 years last birthday but less than 12 years last birthday then the risk cover on the Life Assured will commence after one ye ar from the date of commencement of the policy.  If age of the Life Assured on commencement of the policy is equal to or greater than 12 years last birthday. Maximum sum assured Age at entry (last birthday) Maximum Sum Assured as multiples of Annualized Premium 0 to 40 41 to 45 46 to 50 51 to 55 56 and above 30 times of Annualized Premium 20 times of Annualized Premium 15 times of Annualized Premium 10 times of Annualized Premium 5 times of Annualized Premium . the risk cover on the Life Assured will commence immediately Minimum and Maximum Sum Assured Minimum sum Assured: The minimum sum assured is 5 times the amount of the annualized Premium.

the Fund Value relating to the basic policy and top-ups will be paid. .2. maturity etc. Payment of top-ups would not result in increase in sum assured. the policy holder can transfer policy benefits (surrender. The total top -up premiums at any point in time will not exceed 25% of the total regular/limited premiums paid till that time. Under this option. The minimum top-up premium at any time is Rs. the allocation charge in year of exchange will be 5% of the annualized premium.500. Regular allocation charges would apply to the balance of the policy term. a) Pay top-ups: If you have received a bonus or some lump sum money you can use that as a top -up to increase the investments component in your Policy.Maturity Benefit: On survival of the life assured to maturity. b) Exchange option: This option is available to for existing Reliance Imaan Investment Basic Plan Policyholders after completion of three policy years from the date of commencement. The policy terminates on payment of maturity benefit. the allocation charge in the year exchange will be 1% of the top up amount. The terms and conditions as specified in the opted policy document would apply to the policy holder opting for the 'Exchange Option'. If the exchange option is used to pay top ups in Reliance Imaan Investment Basic plan. If a policyholder is opting for Reliance Imaan Investment Basic Plan under exchange option. This option must be exercised at least 30 days before the receipt of benefit under the policy.) either fully or partially to our any another plan wherein this option is available. Top-ups can be accepted only where the due basic regular/limited premiums are paid up to date.

the Sum Assured under the Basic Plan will be reduced by the amount of partial withdrawals made in the preceding 24 months of the date of partial withdrawal. this condition will not apply if top ups are paid during the last th ree years before the maturity. On a partial withdrawal while your age is equal to or greater than 60 years last birthday. the Sum Assured under the Basic Plan will be reduced by the amount of partial withdrawals made in the 24 months preceding the 60th birthday of the policyholder and all partial withdrawals after the 60th birthday. No partial withdrawal charge is applicable for withdrawal from top -ups fund. The lock-in on top-ups shall apply from the date of payment of each top-up. There would be a 3-years lock-in period on the top-ups for the purpose of partial withdrawals. Charges for partial withdrawal from the basic policy fund are mentioned below. Partial withdrawals with respect to basic plan shall only be counted for the purpose of adjusting the base sum assured to be payable on death as detailed below. The minimum amount of partial withdrawal that can be taken at any time is Rs. the minimum fund balance after the partial withdrawal should be at least equal to 125% of the annualized premium. On a partial withdrawal while your age is less than 60 years last birthday. at any point of time during the policy term. . However. the total top-up balance amount).e. All partial withdrawals made shall be allowed from the top-up account as long as top-up account supports partial withdrawals (i. 5000 and the maximum partial withdrawal amount should not exceed 20% of the fund value at the time of withdrawal.c) Partial Withdrawals: You are allowed to make partial withdrawals after the completion of three policy anniversaries or on attainment of age 18 by the life assured whichever is later. However.

the surrender value of any attaching top up will also be paid even if a period of three years has not elapsed from the date of payment of top up. The surrender value and partial withdrawal value is therefore equal to the fund value under the top-ups. The surrender charge or partial withdrawal charge is not applicable on top-up. the surrender value and partial withdrawal value will be payable on completion of three years from the date of payment of top up.Reliance Imaan Investment Basic Plan at-a-glance Basic Plan Age at entry Age at Maturity Policy Term Minimum 30 Days 15 Years Last Birthday 15 years Maximum 65 Years last Birthday 80 Years last Birthday 30 Years What if I want to discontinue the Policy? You may make full surrender or partial withdrawal of your Policy at any time after three years from commencement of the policy. This restriction of three year lock in period is not applicable in respect of top ups paid during the last three years of the policy. For top ups. The surrender value or partial withdrawal value will be available after this period. . The surrender value or partial withdrawal value will be fund value less surrender charge or partial withdrawal charge as mentioned below under the section on Charges under the policy. Whenever the Basic Plan is surrendered in full.

the grace period is of 15 days. However. the Fund value will be paid to the nominee. if any. In case of death of Life Assured before the policy is revived. you will continue to participate in the performance of unit funds chosen by you. The fund management charge will be priced in the unit value. The mortality and administration charges will be deducted from your account by cancellation of units. shall be paid the end of the period allowed for revival. The monthly administration charges will be deducted from your account by cancellation of units and the fund management charge will be priced in the unit value. In case of monthly mode. . You may revive the policy by recommencing the payment of premium within a period of two years from the due date of first unpaid premium or before the maturity date of the policy whichever is earlier In case the contract is not revived during revival period. You will continue to participate in the performance of the unit funds chosen by you. A policy lapses if premiums are not paid within the days of grace. the contract shall be terminated and the surrender value.Grace Period for payment of premiums There is a grace period of 30 days from the due date for payment of regular/limited premiums. the policy will remains in force with sum assured intact. II) After paying of at least 3 full years' premiums: If due premiums have been paid for at least three consecutive years and subsequent premiums are unpaid. What happens if I discontinue paying premiums? I) Within three years of the inception of the policy: If the due premiums have not been paid for at least three consecutive years the insurance cover will cease immediately.

annualized premium for this purpose will be defined as installment premium for one year multiplied by premium payment term and divided by policy term. Death benefits are tax free under . the policy will be terminated by paying the one annualized premium. In case of limited premium policies. maturity and withdrawals are eligible for tax benefit under Section 10(10D). If the policy is not revived at the end of the allowed period for revival. if any. 1961. the fund value reaches an amount equivalent to one full year's premium plus surrender charge.You may revive the policy by recommencing the payment of premium within a period of two years from the due date of first unpaid premium or before the maturity date of the policy whichever is earlier. if any. This option will be available until the fund value does not fall below an amount equivalent to one full year's premium plus the surrender charge. You will continue to participate in the performance of the unit funds chosen by you. However. If at any point of time. A policy lapses if premiums are not paid within the days of grace. the policy shall be terminated by paying the surrender value. . Tax Benefit As per current tax rules premiums paid are eligible for tax deduction under Section 80C of the Income Tax Act. you may opt to continue the policy even beyond the revival period (but not beyond the maturity date of the policy). the grace period is of 15 days. Grace Period for payment of premiums There is a grace period of 30 days from the due date for payment of regular/limited premiums. Provided the premium in any year during the term of the Policy does not exceed 20% of the Sum A ssured. In case of monthly mode. The mortality and administration charges will be deducted from your account by canceling the units.

commits suicide within 12 months from the date of issue of this Policy or the date of any revival of a Policy. less the proportionate premium for the period the co mpany has been on risk and the expenses incurred by the company on medical examination and stamp duty charges.Section 10(10) D of the Income Tax Act. whether sane or insane. Please note that all benefits payable under the policy are subject to tax laws and other financial enactments as they may exist from time to time. 15 day free look period In case the Policyholder disagrees with any of the terms and conditions of the policy. stating his/her objections in which case the company will refund an amount equal to the non allocated premium plus the charges levied by cancellation of units plus fund value at the date of cancellation. . You are recommended to consult your tax advisor.000 are allowed as deduction from your taxable income. he/she may return the policy to the Company within 15 days of its receipt for cancellation. 1961. Service tax and education cess will be charged extra as per applicable rates. the Company will limit the death benefit to the Fund value and will not pay any insured benefit. General Exclusion If the Life Assured. Under Section 80C premiums up to Rs 100.

Key Features Insurance cover on the life of child Money at critical milestones in your child's career path . Guaranteed addition of 1% of the premiums paid under basic plan and top ups How does this Plan work? This is a nonprofit unit linked endowment plan where the life insured is the child with premium waiver benefit on death of the parent (father or mother).college education.we will continue to pay the premiums even if you are not alive Life time income to child in the event of disability Return Shield option to protect your investment returns Liquidity in the form of partial withdrawals Guarantee of 95% of the regular premium paid available on maturity and on death of the child under Regular Premium basic policy.Child Life Insurance. Saving & Protection plan in India. Option to package with Reliance New Major Surgical Benefit Rider.3] Reliance Life Secure Child Basic Plan . marriage You child is completely protected . Reliance Term Life Insurance Benefit Rider. The premium contributed by you net of Premium Allocation Charges is invested in fund option of your choice for a specifie d . Reliance New Critical Conditions (25) Rider. higher education. Reliance Accidental Death and Total and Permanent Disablement Rider.

New Infrastructure Fund. The sum assured under the policy is fixed on the basis of the selected annual premium and policy term. If age of the child on commencement of the policy is less than 6 years last birthday. the risk cover on the life of the child will commence either one year from the date of commencement of the policy or from the policy anniversary falling on or i mmediately after the sixth birthday of the child whichever is later If age of the child on commencement of the policy is equal to or more than 6 years last birthday but less than 12 years last birthday then the risk cover on the life of child will commence one year after from the date of commencement of the policy.period of time as selected by you and units are allocated depending on the price of units for the fund/funds. Commencement of risk cover: Commencement of risk cover on the life of child will depend on the age of the child on commencement of the policy. New Mid-Cap Fund. New Energy Fund and New Pure Equity fund was not selected at any time and that the policy was in full force on the date of maturity. The Fund Value is the total value of units that you hold in the fund/funds. Benefits Guarantee under the Regular premium base Policy on maturity of the policy: 95% of total Premiums paid under the Regular premium basic policy (excluding extra or additional premiums) are guaranteed on maturity of the policy provided no partial withdrawal was made from the basic plan except redemption of points from e-Account for availing of services of web based community and that New Equity Fund. . the risk cover on the life of child will commence immediately. If age of the child on commencement of the policy is equal to or greater than 12 years last birthday.

Death of Child Case 1: If death of the child occurs after commencement of risk cover. New Mid-Cap Fund. Fund Value ( including fund value under New Return Shield Fund and e . New Energy Fund and New Pure Equity fund was not selected at any time during the policy term.Account) under top-ups (if any). . the death benefit will be a) If mode of premium payment is Regular. A. New Infrastructure Fund.Life Cover Benefit: The amount of death benefit depends on whether the death of the child occurs before or after commencement of risk cover. Maximum of i) Sum assured ii) Fund value (including fund value under Return Shield Fund and e-Account) as on the date of intimation of death relating to the basic policy iii) 95% of total Regular Premiums paid under the Regular premium basic Policy less extra or additional premiums if any provided no partial withdrawals were made any fund except redemption of points from e -Account for availing of services of web based community and that the New Equity Fund. as on the date of intimation of death.

C. . as on the date of intimation of death. the claim amount is payable to the parent or. in case the parent had pre -deceased the child. The policy terminates on payment of the death benefit for the child.Account) as on the date of intimation of death relating to the basic policy Fund Value (including fund value under New Return Shield Fund and e . Both under Case 1 and Case 2. to the child's estate. as on the date of intimation of death Case 2: If death of the child occurs before commencement of risk cover. If the mode of premium payment is Limited or Single Maximum of i) Sum assured ii) Total Fund value (including fund value under New Return Shield Fund and eAccount) under Basic Plan as on the date of intimation of death Plus Fund Value (including fund value under New Return Shield Fund and e. Death of the Parent: In the event of the death of the parent provided the policy is in full force all future premiums are waived thereafter for the remaining policy term. the death benefit will be Fund value (including fund value under New Return Shield Fund and e .B.Account) under top up contributions (if any). The policy continues and the Company will continue to pay the original premiums as chosen by the policyholder on due dates.Account) under top-ups (if any).

ii) 95% of total Regular Premiums paid under the Regular Premium basic Policy less extra or additional premiums if any provided no partial withdrawals were from any fund except redemption of points from e -Account for availing of services of web based community and that New Equity. New Mid- . I) If the mode of premium payment is Regular. or Loss by severance of two limbs at or above wrist or ankle. Maturity Benefit: Payable on survival of the child up to the end of the policy term. per annum will be paid to the child throughout his/her life. after commencement of the risk cover. D. The policy contract will continue with all other benefits. or Total and irrecoverable loss of the sight of one eye and loss by severance of one limb at or above wrist or ankle.D. and totally and permanently disabled has a corresponding meaning. ''total and permanent disablement'' means that the life assured has solely and directly as a result of an accident caused by outward. fixed income at a rate of 10% of the sum assured under the policy. Total & permanent disability of the child: If the child who gets totally & permanently disabled as a result of an accident during the policy term . Maximum of i) Fund value (including fund value under New Return Shield Fund and e-point Account) as on the date maturity relating to the basic policy. provided the policy is in full force. violent and visible means suffered for at least six months from any of the disability as follows: Total and irrecoverable loss of the sight of both eyes.

sum assured) are satisfied. These rider benefits can be selected on commencement of the policy or on any policy anniversary during a policy term.Account) under top-ups (if any). The rider is available on payment of additional premium over and above the base premium provided conditions on riders (entry age.point Account) under top-up contributions (if any). II) If the mode of premium payment is Limited or Single. Ne w Energy and New Pure Equity fund was not selected at any time during the policy term. New Infrastructure. the minimum sum assured is 110% of the single premium amount and the maximum sum assured is 5 times the single premium paid. as on the date of maturity. . The fixed sum assured is annualized premium multiplied by half the policy term For single premium payment option.Cap. as on the date of maturity Sum Assured: The sum assured under the policy is fixed under regular & limited premium payment policies. Fund value (including fund value under New Return Shield Fund and e-Account) as on the date of maturity relating to the basic policy Fund Value (including fund value under new Return Shield Fund and e. iii) Fund Value (including fund value under New Return Shield Fund and e . Rider Benefits: The following optional riders are available under regular premium policies at any time during the policy term on the life of Child after attainment of age 18. The sum of rider premiums should not excee d 30% of the premiums paid under base Plan. policy term. The maximum sum assured under riders will be equal to the sum assured under base plan.

If the partial withdrawal is made from a fund. The policyholder will not be able to purchase goods and services while the policy is in premium discontinuance mode (except when waiver of premium is in operation). maturity of the policy or surrender of the policy).).When the base plan terminates. Should the policyholder restart payment of premiums? the Guaranteed Additions and the transfer from premium income to e account will res tart. redemption of points from e -Account for availing the services of web based community is allowed. of the policy or on attainment of age 18 by the child whichever is later. The existing balance in e Account will be available to the policyholder along with the final claim (i. b) Partial Withdrawals . The Guaranteed Addition contribution from the shareholder will immediately terminate.e. all the rider benefits attaching to the base plan will also terminate. Discontinuance of premium: (excluding death of the parent when waiver of premium is in operation) On discontinuance of premium (Excluding death of the Parent when the waiver of premium is in operation and the Company is paying the premium in to the policy). the existing balance in the e-Account will remain intact and will be increased or decreased on account of movements in the unit values. However. the .Account. e-Account transfers will continue even after Death of the parent and when the policy is in waiver of premium mode and is receiving premium from the Company. death of the child. there cannot be any transfers from the premium income to the e -Account. Partial withdrawals can be made from all the funds except the e . You can make partial withdrawals after three years from the date of commencement. However during the tenure of the policy.

the maximum amount of all top -up . at any point of time during the policy term. The minimum amount of partial withdrawal is Rs.guarantee of 95% of the regular premium paid under the Regular Premium basic policy (if any) on death of the child and on maturity of the policy will ce ase immediately. the minimum fund balance after the partial withdrawal should be at least equal to 125% of the annualized premium/ 50% of the Single Premium The partial withdrawal charges are stated below: Year of Partial Withdrawal Partial Withdrawal Charge as % of Fund being withdrawn under regular premium policies Partial Withdrawal charge as % of Fund being withdrawn under single premium policies 1 to 3 years 4th 5th 6th year year year onward Partial withdrawal Not Partial withdrawal payable not payable 20 % 10% Nil Nil Nil Nil d) Pay top-ups: If you have received a bonus or some lump sum money you can use that as a top -up to increase the investments component in your Policy. The partial withdrawals will not affect the risk cover. Top -ups are allowed only if all basic premiums due till date are paid. 5000 and the maximum partial withdrawal amount should not exceed 20% of the fund value at the time of withdrawal. However. At any time.

Rs. The minimum regular premium is Rs. ECS & direct debit. the investments made in the unit funds are subject to investment risks . half yearly.20.000 for yearly mode. The minimum limited premium is Rs 25.2. You can also pay single premium only. Rs. there will be no life cover. The fund management charge will be priced in the unit value. During the settlement period. The Company will however continue to deduct administration charges by cancellation of units. 2.000 for yearly mode.500 for monthly mode.The minimum top-up premium is Rs 2. cheque.10. The minimum single premium is Rs50. In the event of death of the child during settlement period the fund value as on the date of intimation at the office will be paid to the policyho lder. The periodic installment could be in any form including lump sum or infrequent withdrawals as requested by policyholder. 5.500. The minimum top-up premium amount is Rs. The policy will participate in the performance of units. debit/credit card.000 for monthly mode. Rs 12. E) Settlement Option You have the option to take the maturity proceeds in periodic installments within a maximum of 5 years from the date of maturity.000 for quarterly mode and Rs. 000.250 for quarterly mode and Rs 2. Rs 6.500.500 for half-yearly mode.000 for half -yearly mode.premiums allowed is restricted to 25% of the total basic regular/limited/single premium paid till date. You have to give a notice to the insurer at least 30 days before the maturity date. D) Convenient Premium paying options You can pay the regular/Limited/ premium in yearly. Regular Premium and Limited Premium policies. Guarantee of 95% of the regular premium paid will not be available for Top ups paid under Single Premium. quarterly and monthly mode and pay by cash. During this period.

if any will cease immediately. the policyholder should inform to the Company one month before the date of maturity. The investment risk during the settlement period will be borne by the policyholder. Reliance Secure Child Basic Plan at a glance: Base Plan Minimum Maximum Age at the entry of the 30 Days child Age at entry of the 21 years last birth day parents Age at the Maturity of 31 Years last birth day the of the parent Policy Term 15 years 15 Years last birthday 50 Years last birth day 70 years last birth day 25 years What if I want to discontinue the Policy? Surrender Value will be acquired immediately on payment of the first premium and you may surrender the policy anytime during the policy term.associated with capital markets and the NAVs of the units may go up or down based on the performance of the fund and the factors influencing the capi tal market. The fund value under the basic plan and Top ups after deduction of surrender charges. the insurance cover and rider benefits. the only fund option available during the settlement period. If settlement option is selected. if any will be kept in a suspense account and will not participate . the total fund balance would be automatically moved into New Fund G. then on maturity of the policy. For selecting the settlement option. If the policyholder surrenders the policy within three policy anniversary.

in the performance of unit funds. This amount will be paid only after the completion of three policy anniversaries. If the policyholder surrenders the policy after the completion of three policy anniversaries, the surrender value will be paid immediately. Whenever full surrender value of bas ic plan is paid, the surrender value of any attaching top ups will also be paid.

What if I want to discontinue the Policy?
Within 3 years of the inception of the policy: If premiums have not been paid for at least three consecutive years from the inception, the insurance and disability cover on the life of child, premium waiver benefit on the life of parent and guarantee of 95% of the regular premium paid under Regular Premium policy, if any will cease immediately. The rider benefits (on the lives of child if any will also cease immediately. However, the policyholder will continue to participate in the performance of unit funds. The monthly administration charges will be deducted from the Fund Value by cancellation of units. The fund management char ge will be priced in the unit value. Anytime during this period, should the child/parent die, the fund value under the basic plan and the fund value under the top ups if any will be paid. The policyholder may revive the policy by paying arrears of premium and re-commencing the premium payment within a period of two years from the due date of first unpaid premium but before the date of maturity of the policy. Other conditions for revival are stated below. In the event the policy is not revived within two years, the policy shall be terminated at the end of the period allowed for revival and the surrender value, if any, will be paid at the end of the period allowed for revival or at the end of the 3rd policy anniversary whichever is later. If at any point of time, the fund value is less than the mortality charge for the child and parent ,

disability charge for the child and policy administration charge for the next month, the policy will be foreclosed by paying the fund value

Grace Period for payment of premiums
There is a grace period of 30 days from the due date for payment of regular premiums. In case of monthly mode, the grace period is of 15 days. A policy lapses if premiums are not paid within the days of grace.
Exchange Option: This option is available for existing policyholders after completion of three policy years from the date of commencement. Under this option, the policy holder can transfer policy benefits (surrender, maturity etc.) to another plan wherein exchange option is available. Th is option must be exercised at least 30 days before the date of the receipt of benefit under the policy. The terms and conditions as specified in the opted policy document would apply to the policy holder opting for the 'Exchang Option'. The new plan will be offered on the life of the policyholder. If a policyholder is opting for transfers from other policies to Reliance Life Secure Child Basic Plan Regular Premium Option under exchange option, the allocation charge in year of exchange will be reduced. The reduced allocation charges applicable in the year of exchange are stated below: 8% of the annualized premium applicable in the year of exchange. For the second and subsequent policy years, the allocation charges mentioned earlier will apply. If the exchange option is used to pay top ups in the Reliance Life Secure Child Basic Plan, or to pay Single premium under Reliance Life Secure Child Basic Plan, the allocation charge in the year exchange will be 1% of the top up or single premium amount.

Tax Benefit
As per current tax rules premiums paid are eligible for tax deduction under Section 80C of the Income Tax Act, 1961. Provided the premium in any years during the term of the Policy does not exceed 20% of the Sum Assured, maturity and withdrawals are eligible for tax benefit under Section 10(10D). Death benefit are tax free under Section 10(10) D of the Income Tax Act, 1961. Under Section 80C premiums up to Rs. 100,000 are allowed as deduction from your taxable income. Service tax and education cess wi ll be charged extra as per applicable rates. Please note that all benefits payable under the policy are subject to tax laws and other financial enactments as they may exist from time to time. You are recommended to consult your tax advisor.

General Exclusion
If the life assured (child) commits suicide within 12 months from the date of commencement of risk or date of revival of this policy, whether sane or insane at that time, we will limit the death benefit to the fund value and will not pay any insured benefit. The guarantee of 95% of the regular premium paid under the Regular Premium basic policy will not be available. If the proposer (parent) commits suicide within 12 months from the date of commencement of risk or date of revival of this policy, whether sane or insane at that time, the premium waiver benefit will not be available.

15 day free look period In Case the Policy Holder disagrees with any of the terms and conditions of the policy. less the proportionate premium for the period the company has been on risk and the expenses incurred by the company on medical examination and stamp duty charges. he may return the policy to the Company within 15 days of its receipt for cancellation. stating his/her objections in which case the company will refund an amount equal to the non allocated premium Plus the charges levied by Cancellation of units plus fund value as on the date of receipt of the request in writing for cancellation . .

manuals and company records Analyzing and tabulating the Data 1.RESEARCH DESIGN Identify the Problem ³To study the market segmentation. Defining Methods of Data Collection Primary Data Secondary Data Questionnaire Prepared Collection of Data from websites. . statistical tools such as weighted average method and percentage analysis were used 2. Expectations and views were noted as the respondents fill end in their response sheets. Areas to be covered were decided and the respondents were contacted directly. For analyzing of Data. Data was tabulated with the help of Bar charts and Pie diagrams. promotion & placemen t of RCS financial products in pune market´ Designing of Research Procedure Procedure employed for survey is on random basis. Also.

The margin for the products should be increased so that more number of customers will have RCS products. .A A Interpretation of Data Findings Suggestions 1. Should increase the awareness of RCS products through advertising in various media. 2.

The data is supported by graphs and charts for easy understanding . Imaan Investment Basic Plan Child Basic Plan Traditional Super Invest Assure Plan RELIANCE COMPANY PRODUCT .GRAPHICAL REPRESENTATION OF DATA The data is obtained by administering the questionnaire to the selected people and the results are calculated on the basis of the data thus collected.

REL E T L ERVICE RODUCT MA K SHA S F H C S 10% 17% TRADITIONAL PLAN CHILD PLAN IMAAN PLAN 73% RELIANCE CAPITAL ERVICE PRODUCT PRODUT NAME TRADITIONAL UPER INVE T ASSURE PLAN 73 % CHLID SECURE BASIC PLAN 17 % IMAAN INVESTMENT BASIC PLAN 10 % MARKET ARE     .

4% Imaan 2% 1% 0% RELIANCE PRODUCTS GROWTH RATE IN PUNE REGION PRODUTS NAME GROWTH TRADITIONAL SUPER INVEST ASSURE PLAN 5.86% CHLID SECURE BASIC PLAN 4% IMAAN INVESTMENT BASIC PLAN ¡ Traditional plan C ild Plan Imaan Plan 8% § § ¦ ¢ al lan.86% Traditional plan 6% 5% 4% 3% Imaan Plan. 5.RELIANCE PRODUCT SALE IN PUNE REGION ¥ ¤£ Tradi i 8% 7% Child Plan. 8% C ild lan lan .

creating a clear direct line of sight from risk management to investor's value. all Business Policies of Reliance Capital apply to Directors holding executive positions and executives in senior management y Guidelines for Company for Risk Management- Risk Management philosophy is to adopt an independent holistic approach to manage uncertainties from all quarters that is "enterprise-wide risk management". and building the organizational capability to ensure strategic risk management. Not allow personal interests to conflict with the interests of Reliance Capital 5. or the person from whom the information is provided. Not engage in conduct likely to bring discredit upon Reliance Capital 6. Not make improper use of information nor take improper advantage of their position as a Dire ctor 4. The function assists in structuring technology. . Three critical elements on which the enterprise risk management framework is build. It ensures that business development at all times is within parameters and re gulations. implementing a process to protect investor's value. Act honestly and use their powers of office. and to take all reasonable steps to be satisfied as to the soundness of all decisions taken by the Board of Directors 7.OBSERVATIONS AND FINDINGS 1. processes and assets in an advantageous manner. in good faith and in the best interests of Reliance Capital as a whole 3. Use due care and diligence in performing their duties of office and in exercising their powers attached to that office 2. or as required by law Besides. is capable of tackling disruptions in the operational universe. and the architecture so formed. Ensure the confidentiality of information they receive whilst being in office of Director and is only disclosed if authorized by the company. the Code of Ethics. Be independent in judgment and actions. This ensures that risk management complements business objectives and strategies.

6. Replacement facility should be made available for all the products. Danglers.SUGGESTIONS It is said that the µline to perfection never exists¶. which best suit its kind. Promotional activities should be undertaken. in a way it suggests that continues improvement and development is essential to at least near to the µPerfection¶. 3. to see that its efforts get results. Wall paintings. Company should offer some attractive commissions for generating Regular supply of reliance insurance products to the agent working for the company. must provide with proper attention for the development of the company. 4. Flex boards should make available for more product awareness. Efficient distribution must be followed. following improvements can be made in future. Hoardings. Promotional activities like. To help a plant grow it must be suitably watered. . After analyzing the data collected during the survey. 2. 1. similarly the organization too. To create awareness for the products. sunlight a nd soil. different modes of publicities should be used such as Neon sign. 5.

There are many people who are not ready to fill up the questionnaire. 2. As there are many products available other than Reliance insurance products customers are less attracted. 8. 5. It is very difficult to convey customers for buying products as they are Much interested in profit. The search size was too small when we take the universe into the consideration. Customers did not provide their real income level for the study.Limitations 1. The search was done on random basis and taken from few selected areas that are supposed to represent the whole population. 4. 7. Customers are scattered all over Pune city and it¶s very difficult to locate and contact each of them. Though the data is collected in a best possible way but still in no way the above figures depict the performance of the compan y. The survey was done in a part of Pune city hence if generalizations are to be made for whole city. . Hence some deviations might be there when the same is applied to the whole universe. 10. some deviations might occur. 6. 9. which is very big. Feedback may not be very reliable owing to difference in opinion. 3.

QUESTIONNAIRE 1] Where it¶s Location 2] When its Establish in the Market 3] Do you Interested to Invest money in Reliance Capital Services for Life Insurance? 4] At what time is demand of RCS financial Product more? 1) Festival 2) Holiday 3) School open 5] Which age group people buy the Produc t more? 1) 4-10 yrs 2) 11-25 yrs 3) 25-50yrs 4) Above 50yrs 6] Do you Invest money in Reliance Traditional Plan? 7] What are the rules and condition for? 1) Traditional Plan 2) Children Plan 3) Imaan Plan 8] What is the Minimum and Maximum Premium Of life insurance? 9] What is the Age Condition for paying premium of Insurance? 10] What is the period of Year for Investment of Money In insurance? 11] Any partial Withdrawal System available? 12] How Much tax we can save? 13] How Much Percentage we can Get after completion of Maturity period? 14] What Happen if discontinue the policy? 15] What happen if stop the paying premium? 16] What are the extra Benefits of the products? .

We endeavor to be unique in creating an environment that makes pitting your skills against the world a challenging. the higher they will take us. has interests in asset management. but for your career as well. Here. We. life and general insurance. And this may be the place where you can have the career you always wanted. Reliance Capital Ltd. Reliance Capital Ltd. along with the other businesses of Rel iance Capital. We believe that you are the force behind the company.CONCLUSION Reliance Life Insurance: Company Limited is a part of Reliance Capital Ltd. is one of India¶s leading and fastest growing private sector financial services companies. fun events and challenging contests . not only for our customers and us. Whatever your career goal. stock broking and other financial services. And with your growth will come the drive that can take this company to higher a nd stronger levels. enjoy a strong position in the financial services category. stimulating and energizing experience. Reliance Life Insurance is another step forward for Reliance Capital Limited to offer need based Life Insurance solutions to individuals and Corporate. Opportunities for lateral growth within the company Performance management system based on the balanced scorecard model Exposure to extensive learning and developmental initiatives (that includes a state of the art e-learning platform and strategic partnerships with international leaders for special developmental programs ) Annual awards in recognition of exemplary performance A stimulating and high energy environment with regular interactive. Creating a huge wave of satisfaction.Anil Dhirubhai Ambani Group. And finding resonance with this credo is our ever -increasing workforce. and ranks among the top 3 private sector financial services and banking companies. we believe that bigger the challenges that we set for ourselves. in terms of net worth. of the Reliance . Reliance Life Insurance is a company big enough for your dreams. private equity and proprietary investments.

INDF. Research Methodology -------------. 3. Marketing management ------------. 1997(Ninth Edition) 4. Marketing research -----------------.BIBLOGRAPHY Books referred: 1. Second Edition.David Lucky and Ronald Rubin Prentice Hall of India Private Ltd. New Delhi. 1998 Wishwa Prakashan.Philip Kotler. New Delhi ± 110001 2.in www. Twenty First Re-print. R Kothari.reliancecapitalservices.C. Websites ----------------------------. (Company manuals & files) 5.google.www. Information supplied by the company .com .com www.reliancelife. Millennium Edition (1998) Prentice Hall Publication.