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A plan created for NOKIA

Jorge Fernandez March 29, 2008

The Task
Description Budget
Compile a 3-year plan (2008-2010) for Community Involvement in Latin America. 8 million Euros to be used primarily for social programming, rather than marketing or media relations.

Target & Reach Length

Youth Development + Use of Mobile Technology = Help Society. Fund multi-year social projects, mainly because it takes time to yield results in this area.


Establish clear metrics and engage partners.


Encourage NOKIA employees to volunteer in teams. They are entitled to 2 days each year.

Legacy Projects

Take into account these projects, which will consume 50% of the budget in 2008, 25% in 2009, and 0% in 2010. Continuing with legacy projects is optional.

Design a feasibility criteria for selection of projects with potential for higher impact on overall society. model.Help Society 1.Community Involvement YD . Analyze legacy projects in Latin America. 3. Explore scenarios for optimal budget allocation.Mobile Technology HS . Identify ways to continue supporting legacy projects via self-sustainability and engaging new partners and sponsors. Ideally. Create a wide variety of simple roles to encourage volunteering. This is better accomplished by first researching and documenting what has been successfully accomplished in other parts of the world. For each project identify its location. technology. resources. . Identify opportunities in Latin America to adapt and replicate successful CI + MT stories from other nations and effective ways to factor in YD. etc. and reach.Youth Development MT . Identify key partners (financial. modeling. 8. key partner. 7. period. 2. Identify ways to converge CI + MT without having to reinvent the wheel.Methodology CI . creating selfsustaining projects which can also contribute to legacy projects and support new YD projects. 6.) 5. 4.

Thus. EPROM. peer-topeer. designed to profit in developed economies and for wealthier market segments “In developing nations the phone is basically a surrogate for the computer and the credit card. role and relative importance of mobile platforms is much greater. the mobile phone appears destined to become the primary means through which low income users in Latin America can access all forms of informal. multimedia. › Coverage of wireless access is mainly available in urban areas and rapidly expanding in rural areas. networking.Technology Background Relative to Disadvantaged or Low Income Population › Small installed base of Internet-ready PCs in Latin America. gaming and video capabilities. › Effective ICT programs need at least two media platforms: Internet-connected-PCs Most mobile applications have been Mobile phones. business and official content. published. Nokia Forum .” Nathan Eagle. however TCO remains the biggest challenge for low income segments. This one ubiquitous piece of technology can be repurposed for all sorts of interesting activities. › With its still emerging data.

community service and job placement services for local youth. Partner Scope and Reach Disadvantaged youth development and improvement of their communities. ages 18 – 29 . Teach reading to disadvantaged children. Vocational and life skills training. seeking new sources for project funding. Need to know budget breakdown and real number of beneficiaries. life and entrepreneurial skills training for youth. Brazil Mudando a Historia NOKIA 2005 – 2008 Chile Conéctate Chile IADB NOKIA 2005 – 2008 Colombia Conéctate Colombia IADB NOKIA 2005 . by organizing art and communications activities.2008 Euros 26M 330. Job placement services for 500 local youth.Legacy Projects € 4M 2008 Budget Program Posta Jóven Country Argentina Funding SES NOKIA Period 2005 .2008 ICT. 1800+ participants. as well as. life and entrepreneurial skills training for youth. Job placement services for 400 local youth Peru Calle a Calle Say NO to drugs GTZ NOKIA 2005 . Organized a "Youth Commission" to help continuation of project activities by establishing "training the trainer" activities.000 Beneficiaries = Eur 79 per beneficiary Apparently these projects will expire in 2008.2008 Disadvantaged youth between the ages of 16 and 20 who then act as volunteers for children from the same socioeconomic group Venezuela Conéctate Venezuela IADB NOKIA 2005 – 2008 ICT.

› Implement means to make project self sustainable. € TBD › Apply Exit Criteria › Develop new projects. Legacy Projects € 6M NOKIA funding may still be available into 2009. reach and lifecycle of each project. New Projects € 2M Budget allocation needs to be correlated to the scope. › Strive for CI’s long-term support.S.€ 8M Project = Country Program = Enterprise TYPE 2008 2009 2010 › Apply any unused balance from allocated budget. € 2M › Define Exit Criteria or make assessment to continue funding project. Support legacy projects. € TBD › Scale.Budget Allocation . › Monitor P&L Management › Define Exit Criteria . › Encourage the community to take on some modest tangible projects that better meet local needs. › Define financial and success metrics for self-sustainability.. › Take advantage of low US Dollar value against Euro for any purchase of assets or services in the U. › Create Succession Plan. adapt and replicate projects to: Support smaller starting projects. › Execute Succession Planning or suitable parts. › Engage new partners and sponsors. € TBD › Location selection criteria. › Prepare business cases to select top 3 projects. € 4M › Assess real impact of allocated budget per beneficiary.

Budget and Projects Lifecycle High Legacy Projects End of 3 -year project life Break Even Point Use difference to start new projects BOP may happen later Budget Bell shape for sake of illustration New Projects Low 2008 2009 2010 Full Self Sustainable .

In essence always manage actual reach and maximize distribution of funds . statement of activities and a statement of financial position. › Produce quarterly financial statements for each project: cash flow statement. › Strive for effective P&L management. › Ensure bookkeeping is done per corporate guidelines. › Develop a program budget that allocates indirect costs to each program. Decide where to cut down on expenses and build up on revenue. › As much as possible strive to minimize overhead or administrative costs in order to make more money available for programs › Identify and quantify possible liabilities › On a monthly basis compare planned revenue and expenses to actual revenue and expenses.Financial Management › Define ratios by project and consolidate then by country and region. › Track financial costs for each project.

. These sources are: public contributions. government grants. (Min. High values indicate future liquidity problems or reduced capacity for future borrowing. The savings indicator is a simple way to determine if an organization is adding to or using up its net asset base. (> 18 months) Liquid Funds Indicator (LFI) = Total Net Assets – Restricted Net Assets – Fixed Assets Average Monthly Expenses Similar to the defensive interval in its use but is more conservative in removing assets with restrictions on them from the calculation. net sales. (< 1) Revenue Ratio (RR) = Revenue Source Total Revenue Seven revenue sources can be analyzed in order to establish what proportion each of these revenue streams contributes to the organization’s total revenues.Financial Ratios Defensive Interval (DI) = Cash (Budget) + Sponsorships + Receivables Average Monthly Expenses Reflects how many months the organization could operate if no additional funds were received. membership dues. 12 months) Savings Indicator (SI) = Revenue – Expense Total Expense Measures the increase or decrease in the ability of an organization to add to its net assets. Program Service Expense Ratio = Program Service Expense Total Expense Measures the relationship of funds spent for program purposes to all expenses. Values greater than one indicate an increase in savings. Debt Ratio (DR) = Average Total Debt Average Total Assets Measures the proportion of assets provided by debt. program service revenues. special events. It also determines the number of months of expenses that can be covered by existing assets. dividends and interest.

including ours? What demographics will it reach? IS IT WORTH DOING? Will it generate the expected outcomes? When will it deplete allocated budget? Can the project become self sustainable in the future? .Criteria for Quick Project Assessment Complement with business case at project and program levels CERTAINTY YES NO LOW MED HIGH IS THE NEED REAL? What is the size and scope of the addressable target? What will the project life cycle be? IS THE SOLUTION FEASIBLE? Can it be delivered? What is the estimated cost? Is it measurable? CAN OUR EFFORT BE ASSERTIVE? Does it fit corporate core criteria and guidelines? Is the solution self sustainable? CAN THE SOLUTION BE COMPETITIVE? Are there other suitable solutions or projects? What are the determinant attributes of each available solution.

civic education. › Include measurable impacts on development of life skills. confidence. › Increased self-esteem. Define curriculums . education and communication. reduced social exclusion. › Youths shall acquire basic. › Return the favor by actively volunteering in new projects or by generating new job opportunities. poverty reduction. HARD benefits SOFT benefits › Promote entrepreneurship for increased economic sustainability. intermediate and advanced ICT skills critical to employment. etc. › High rate of volunteering among Nokia employees.Expected Outcomes › Close the digital divide gap. › New employment generation with fulfilling careers. › Higher ability of participants to sustain themselves via employment or starting a new businesses. teamwork and conflict management.

org Low Variety of Projects and Roles High .Volunteering High Launch basic programs in 2008 Advanced MT+YD Projects mApps mUniversity Volunteering Shared Phone Basic MT+YD Projects Legacy Projects › Organize internal events to raise awareness of projects portfolio and variety of roles › Communicate expected outcomes › Leverage Nokia’s Helping Hands › Leverage “Connecting People” initiative › Leverage ShareIdeas.

10. 2. NOKIA . Source: International Youth Foundation. We need to dialogue and engage with them in seeking solutions to urgent social needs. Involve the community in the work of the program. 3.Making Youth Programs Work FRAMEWORK FOR EFFECTIVE PROGRAMMING WORKING WITH YOUTH 1. Summer 1999 “We recognize that simply supporting young change makers is not enough.FAMIILY. Take action to maintain sustainability. Offer developmental appropriate activities. Develop systems for monitoring and evaluation. 6. family and other caring adults. Engage in dialogue at the very beginning to identify needs. set a structure and attainable solutions. 5. Strive for maximum youth participation. COMMUNITY. Strive to be culturally relevant. Focus on positive youth development. SOUND ORGANIZATIONAL PRACTICES 7. Involve parents.” Martin Sandelin. AND CULTURE 4. Cultivate and retain competent and committed staff. CORPORATE RESPONSIBILITY AND COMMUNITY INVOLVEMENT. CONTEXT. 8. Build strong managerial and administrative capacity. 9. VICE PRESIDENT.

and foster an entrepreneurial mindset. DI-Empresa. › Feel confortable and confident when embracing complex business challenges › Improve business and financial estrategies. is a new learning program developed in Peru that teaches youth how an enterprise is created.Foster Entrepreneurship Teach participants to run profitable enterprises and commit to supporting other programs. how to generate business ideas. Student Objetives › Develop a business behavior and mindset that leads into improved personal financial independence › Acquire basic competitive skills to succeed in business. .

Mobile Technology Applications Suitable for Low Income Segment. deployed in Asia. Africa and India › Mobile Payphone › Shared Cell Phone › Village Cell Payphone › Bridge-It + Text2Teach › Mobile Banking. transactions. SMS Money Transfer › Mobile Learning – MobileED › Mobile Map Service › SMS Gateway Development › SMS based search engine › Mobile Stock Trading › Mobile Blogging › mHealth . micro-loans › Micro-payments.

Working with Universities To Engage the Local Communities Engage students in each target country to design business models and develop mobile applications aimed to resolve problems that affect low income population. There’s no better approach to resolve a problem that designing a solution by the very people that are experiencing said predicament. .

msocialdev. processes. rate of unemployed young women. › Launch University Contest and secure (free) proper media coverage with participation of partners and government officials Launch university contest: business models.3-Year Plan 2008 › Learn Nokia’s CI guidelines. etc. Introduce project plans. resources. disadvantaged youth rate. m-collaboration. m-ordering. web site development. and professional expertise (legal. retail. allocations of resources. › Take over management of all legacy projects. contacts. priorities. m-banking. › Succession Planning Try to match legacy projects with MT Explore self sustainability Search new partners and sponsors Handle the actual timing of withdrawal with care If possible dovetail into new funding programs › Development Plan of New Projects Define country selection criteria: youth unemployment rate. budget 2009 › For selected projects develop community structures and arrange for space. poverty rate. financial) › Secure participation of key partners. mcommerce. m-video. › Identify and engage Youth Forums that represent addressable targets. etc. deliverables and deadlines. Rapidly get acquainted with primes. Assess outcomes vs. training. m-payments. services. 2010 › Execute Expansion Plans Horizontal (geographic) Vertical Demographics Age Disadvantaged youth women Industry: video production. m-content › Volunteering: Continuously promote project portfolio and exciting variety of roles. Gather primary market data Prepare business cases and socialize projects with selected partners . mtransportation. m-communications.

Partners in Education › › › › Local Universities and Technical Institutes Local Governments Technology Vendors Wireless Service Providers .

Several of these projects have gathered international media attention. MIT Design Laboratory Professor William J. Ugandan. Addis Ababa. Ethiopian. Ethiopia MIT Professor Alex (Sandy) Pentland . These classes have led to dozens of projects concerning the development of mobile phone applications specifically for the African market. aims to foster mobile phone-related research and entrepreneurship.http://eprom.Research Scientist.Director & Founder of the MIT Design Laboratory EPROM’s first academic year was extremely eventful. however. Java.Adjunct Associate Professor.html EPROM. and Rwandan computer science students Python. CTIT. PhD . and SMS-based mobile application development.Fulbright Lecturer. emerging market will drive innovation and help shape the future of the mobile phone. MIT Design Laboratory . EPROM . Subscribers in developing countries. and beyond. The adoption of new technologies and services within this vast. University of Nairobi .mit. while others are being formed into startup ventures based in now represent the majority of mobile phone users worldwide. part of the Program for Developmental Entrepreneurship within the MIT Design Laboratory. Program for Developmental Entrepreneurship. EPROM 2008 Update Principal Investigator Nathan Eagle. They have successfully developed a mobile phone programming curriculum and taught hundreds of Kenyan. Key activities include: ›development of new applications for mobile phone users worldwide ›academic research using mobile phones ›creation of a widely applicable mobile phone programming curriculum Today’s mobile phones are designed to meet Western needs.Director & Founder of the Program for Developmental Entrepreneurship. Mitchell .

and launch their own mobile applications in Nairobi and Boston. who will develop. market.” This class will team MIT and University of Nairobi students. which focuses almost exclusively on programming for PCs. Eagle and his colleagues believe that the current curriculum. EPROM a class titled “Python for Rapid For students with little programming experience. The new course will provide an overview of how to develop mobile applications with minimal amounts of coding.” This course will use existing MIT and Nokia course material. In general. At such a critical point in the evolution of computing technology. mobile phones are virtually ubiquitous. but client-side applications will also be encouraged. EPROM will offer Mobile Application Development. there is a need to equip these computer science students with the skills to develop mobile phone applications specifically for African users. PCs are still rare in countries such as Kenya. EPROM is offering “Introduction to Mobile Phone Application Development in Java. For those students who have already studied object-oriented programming (preferably with Java™ technology). is inappropriate for Africa. The EPROM educators are also preparing a joint MIT–University of Nairobi project-based course titled “Mobile Phone Programming for Entrepreneurs. Eagle and his colleagues are preparing a series of mobile technology courses. As a result.Off the Desktop EPROM’s educational component involves mobile programming courses at the University of Nairobi. those applications will be short message service (SMS) server-based offerings. By contrast. “African computer science graduates are not qualified to address the computing needs of African people. The proposed curriculum has been approved by a college principal and the university’s deputy vice chancellor of academics.” To that end. according to the EPROM Web site.” which is based on a one-week pilot course that was offered to university faculty and students in July 2006. . Nokia has pledged seed funding to turn the best class projects into commercial ventures.

the airtime dealer updates the client's account on the system with the purchased value and the period that the client wants the amount to last. as many Kenyans can attest. Airtime Banking Mobile phone users in rural areas are only able to buy airtime when they go to the market in town centers . a projectbased course enabling teams of students to launch and market their own SMS services to the millions of mobile phone users in event that occurs rarely due to the long distances required to travel.Text Message Service Prototyping The most popular mobile phone applications are server-side SMS (text messaging) services. While this may cut some calls short. During the 2006-2007 academic year. A small amount of seed funding will be available to the best teams interested in turning their project into a commercial venture. The Airtime Banking application sends a trickle of airtime to the client's phone over the course of the selected time period. the system guarantees the client will have access to airtime until his next trip to the market. we will be offering a "SMS Boot Camp" at the University of Nairobi. Using Kenya's standard airtime transfer techniques (Sambaza and Me2U) the application transforms a s60 phone into an automated SMS gateway. helping the client use the airtime more efficiently. However.SMS Bootcamp . budgeted airtime often disappears much faster than anticipated. In Kenya there are millions of these rural subscribers who currently have to guess how much airtime they will use before their next visit to the local market. EPROM Airtime Banking is an SMS application developed by Dickson Ukanga in s60 python for Kenyan airtime dealers in rural town centers to help solve this problem. . When airtime is purchased.

UoN Chiromo Campus). their location (Nairobi.Mobile Mapping Kenya Jessica Colaco had been exploring the possibility of studying mobile GIS systems for her thesis work. a newly graduated Computer Science student from the University of Nairobi. After finding no suitable service that would meet her needs. Sellers text into the MoSoko SMS gateway with information regarding the type of item (bicycle. Using a GPRS connection to our Apache web server. . TV.The Mobile Community Market Billy Odero. or civil services such as police stations and hospitals. The locations and contact information of the results that meet the search criteria appear. but was getting increasingly frustrated that maps of developing countries such as hers were not commonly found in existing mobile map databases. Tired of sifting through irrelevant ads on bulletin boards. EPROM . He was also interested in finding an apartment to share with other newly graduated students somewhere downtown.. streets. Billy developed a SMS bulletin board system to help connect buyers and sellers in Nairobi. a user can query local Kenyan destinations. couch. Jessica developed her own system that allows a mobile phone user to view detailed street maps of Nairobi as well as access to her user generated point-of-interest (POI) database. and the asking price for the item.. businesses. This information is stored in a database and can be easily queried via SMS by potential buyers. ). MoSoko . was moving out of the dorms and wanted to sell some of his things to the other students at the university.

The Data Logger also enables real-time data synchronization with a database server through GPRS. and the importance of data integrity and accuracy. we will also give students to the skills to build applications on the phone impossibility with the standard paper-based field data collection. While a major focus of the course will be on the technical skills required to build these application. Success in this class depends on recognizing an existing market demand and meeting that demand with the design and launch of an original mobile phonerelated service. which does a much lighter processing and error control. However. EPROM Mobile Phone Programming for Entrepreneurs We will be hosting a project-based course that will allow students to learn enough of the basics of mobile phone programming to design and launch their own mobile phone application. To ensure the data collectors are in the correct location. . shifting the bulk of integrity control from the backend entry staff/system to the data collector. Collected data from his application can be uploaded remotely to a server. ensuring the data's integrity becomes a difficult task without automated integrity checks . While there will be an emphasis on SMS server-side application development. But to allow batch transfers and cut down the connection latency.Context-Aware Mobile Data Entry for Billing Systems During a summer internship John Muli Senga became familiar with data collection in the field. John also developed the functionality to log GSM and also GPS location information at the occurrence of an event. John set out to design a mobile phone application that enables data entry with realtime integrity checks. we will also have a particular emphasis on opportunity analysis and product marketing. a resident database is available which can be synchronized with the remote database at longer intervals.

Plan’s chief executive officer Tom Miller said: “Plan is committed to working in partnerships. providing them with the chance to gain self-confidence and further influence their own future. Nokia has provided an initial donation of one million Euros for 2006. but also with like-minded corporate organizations like Nokia. to help give a voice to thousands of children in Africa. The new collaboration will use information and communications technologies (ICT) . I believe that this cooperation will deliver long-term sustainable benefits for hundreds of communities in the developing world. mobile phones and the internet .” . which help children produce high quality material that is relevant to them and promotes their rights.such as radio. fulfillment and protection of children’s rights. Plan Tackling child poverty Boys participating in a Plan child media project Access to and use of ICT is a vital element in helping to tackle poverty and improve the respect.New global collaboration gives children a voice Plan has teamed up with one of the world leaders in mobile communications. Nokia. not only with local groups or governments in the countries where we work. It is an important tool for children and youth to make their voice heard and to learn about issues that are relevant for raise children’s awareness of their rights and opportunities. The first stage of this new joint effort will see Nokia focus on supporting Plan’s existing child media and ICT projects. Producing their own digital media is often revolutionary for many children.