PROJECT REPORT ON

“ Demat Account”

Submitted to IIeBM in the partial fulfillment of the requirement

for degree of

Master of e-Business Management

(Finance)

By: -

Name –Raju Goyal

International Institute of e-Business Management

Roll Number –2008/MeBA/07/098

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 MOHALI
Year -2009

PREFACE

The successful completion of this project was a unique

experience for me because by visiting many place and
interacting various person, I achieved a better knowledge
about sales. The experience which I gained by doing this
project was essential at this turning point of my career this
project is being submitted which content detailed analysis of
the research under taken by me.

The research provides an opportunity to the student to

devote his/her skills knowledge and competencies required
during the technical session.

The research is on the topic “Angel Broking Demat Account”

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 Acknowledgement

It was a great opportunity for me to work with Angel Broking Ltd., pioneers in the field of
Finance Industry. I am extremely grateful to all those who have shared their expertise and
knowledge with me and without whom the completion of this project would have been virtually
impossible.

Firstly, I would like to thank our Company Guide Mr. Aditya Parmar, Training Manager who has
been a constant source of inspiration for me during the completion of this project. He gave me
invaluable inputs during my endeavor to complete this project.

I am also extremely grateful to Mr. Aditya Parmar, Training Manager, to have given me this
opportunity to work with him and gain valuable insights.

I am indebted to all staff of Angel Broking Ltd for their valuable support and cooperation during
the entire tenure of this project. Not to forget, all those who have kept my spirits surging and
helped delivering my best.

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 I thank my faculty guide Mr./Ms. Harbajan Singh who helped me out at every critical situation
that I faced in my project and gave me his valuable advice to solve problems.

I want to give my special thanks to all members of IIeBM, for providing me opportunity to work
on this project with this great organization.

At last I would like to thank all the respondents met in the preparation, who gave their valuable
time to provide us required information and their honest support to complete our project in time.

RAJU GOYAL
ROLL NO. -2008/MeBA/07/ 098

CERTIFICATE OF COMPLETION

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 This is certify that the Final Project report entitled “Demat Account” submitted Summer

training report of the requirement for the degree of MeBA, is a work carried out by RAJU

GOYAL, Roll No. – 2008/MeBA/07/098 under my supervision and guidance.

Project Guide:

(_______________________)

DECLARATION

To

The Director,
International Institute of e-Business Management,
Phase-1,
Mohali.

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Respected Sir,

I hereby declare that the Summer Training Report, which is entitled “Demat Account”, is

compiled and submitted by me is my original frame work. The Procedure in the report is based

on the Standards provided in ISO 9001. I have not copied the data from any previous report.

However, my Project Guide Respected Mr. Aditya Parmar helped me at various points while

preparing this report.

MR. RAJU GOYAL

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 EXECUTIVE SUMMARY

Training and development is the essential job of human resources department of every

organization. It is necessary to help employees in dealing with the changes caused by the

changing business environment.

I, RAJU GOYAL had done my project in ANGEL BROKING LTD. which is a leading company

in finance industry. The main objective of my project was to “Demat Account”.

The training design included departments, and their training needs, month of training, sequence

of training and methods of training. A proper matrix was formed differently for each level

highlighting the requirements to be trained.

It also includes different skills workshop including the contents, objectives of the skills imparted

to the employees. Most important in training process are the ice breakers and games which help

the trainees in feeling relaxed and refreshed.

Each level in organization was considered as separate entity and training procedure for them was

also different.

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 TABLE OF CONTENTS FOR PROJECT

REPORT

Introduction 8
Company Profile 9
SWOT Analysis 18
Discussion on Training 20
Demat Account of Angel Broking 25
Buying and Selling 34
Need for the study 38
Competitors 39
Objective 43
Research Methodology 44
Data Analysis and Interpretation 47
Observation and Finding 57
Limitation 59
Suggestion 60
Summary and Conclusion 61
Bibliography 62
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ANNEXURE (contains questionnaire) 63

Introduction
Angel Broking's tryst with excellence in customer relations began in 1987. Today,
Angel has emerged as one of the most respected Stock-Broking and Wealth
Management Companies in India. With its unique retail-focused stock trading
business model, Angel is committed to providing ‘Real Value for Money’ to all its
clients.

The Angel Group is a member of the Bombay Stock Exchange (BSE), National
Stock Exchange (NSE) and the two leading Commodity Exchanges in the country:
NCDEX & MCX. Angel is also registered as a Depository Participant with CDSL.
FSWA is into FINANCIAL PLANNING which involves selling of financial
products like D-mat account, corporate FD’s, mutual funds and insurance.

Angel Broking ltd – Transacting and investing simplified. Get ready to change the
way you transact and invest in financial products and services. Whether you wish
to transact in equity, equity & commodity derivatives, prefer to invest in mutual
funds, life & general insurance products or avail money transfer and money
changing services, you can do it all through reliance money. Simply open a Angel
demat account and enjoy the convenience of handling all your key financial
transactions through this one window.

In my project I explain in brief about the company, about financial planning, about
Demat Account, and almost all the things that I have learned so that others can also
read and learn from my experience.

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 COMPANY PROFILE

Angel Broking House Limited

COMPANY BACKGROUND
Philosophy of the Company

Angel broking ltd. already has a presence in India through company Law,
incorporated on December, 1997. It offers world-class financial planning and a
wide range of wealth management products to mass affluent and affluent customer
segments. Angel Broking limited provides a complete range of financial products
and services that include equity broking (internet based online trading as well as
offline trading), financial planning, insurance, investment products, equity
research, demat account and more.
Angel Broking Limited is one of the leading and professionally managed stock
broking firm involved in quality services and research. Angel Broking Limited is a
corporate member of The Stock Exchange, Mumbai.
The membership of the company with The Stock Exchange Mumbai was originally
in the name of Mukesh R. Gandhi, which was eventually turned into a corporate
membership in the name of Angel Broking Limited.
Angel Broking Limited is managed by Mr. Dinesh Thakkar and he is well
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supported by Mr. Mukesh Gandhi, a fifteen years veteran in the market.
The group is well supported by a professional and qualified research team and
efficient operations and back office team, which comprises of highly dedicated and
qualified individuals. Angel has an in-house, state of art research department.
Angel believes in reaching out to the customer at the farthest end rather than by
reaching out to them. The company in its endeavour to give its client the best has
opened up several branches all over Mumbai, which are efficiently integrated with
the Head Office.
Angel Broking Limited is primarily into retail stock broking, with a customer base
of retail investors, which has been increasing at a compounded growth rate of
100% every year. The company has huge network sub-brokers in Mumbai and
other places outside Mumbai, registered with SEBI, who act as Chanel partners for
the company. The company presently has total staff strength of around 150
employees who are spread accordingly across the head office and all the branches.

Angel has empowered its physical presence throughout India through various
strategies which it has been adopting efficiently and effectively over a period of
time, like opening up of branches at various places, tie-ups with various agencies
and sales agents, buy-outs of smaller regional outfits and appointment of sub-
brokers and franchisees. Moreover Angel has been tapping and including high net-
worth and self-employed individuals it its vast array of clients.

Angel has always strived in the direction of delivering ultimate client satisfaction
and developing stronger bonds with its customers and chose partners. Angel has a
vision to introduce new and innovative products and services regularly. Moreover
Angel has been one among the pioneers to introduce the latest technological
innovations and integrate it efficiently within its business.

Mission:

To create long term value by empowering individual investors through

superior financial services supported by culture based on highest level of
teamwork, efficiency and integrity.
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VISION:

• To provide best value for money to investors through innovative products.

• Trading/Investments Strategies

• State of the art technology and personalized service.

Customer Promise
They are passionate about their customers' success and promise to deliver
exceptional service with every meeting, interaction and dealing. They strive to
offer simple, straightforward, friendly and trustworthy service. They are a financial
company with a different attitude.

ANGEL DEALING IN

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EQUITY LIFE MUTUAL COMMODITY
INSURANCE FUND

Milestones

Awarded with 'Broking House with

Largest Distribution Network' and 'Best
May, 2009
Retail Broking House' at Dun & Bred
street Equity Broking Awards 2009
August,
Crossed 500000 trading accounts
2008
November,
‘Major Volume Driver’ for 2007
2007
March,
Crossed 200000 trading accounts
2007
December,
Created 2500 business associates
2006
October,
‘Major Volume Driver’ award for 2006
2006
September Launched Mutual Fund and IPO
, 2006 business
July, 2006 Launched the PMS function

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March,
Crossed 100000 trading accounts
2006
October,
‘Major Volume Driver’ award for 2005
2005
September
Launched Online Trading Platform
, 2004
April, 2004 Initiated Commodities Broking division
April, 2003 First published research report
November,
Angel’s first investor seminar
2002
March, Developed web-enabled back office
2002 software
November, Angel Capital and Debt Market Ltd.
1998 incorporated
December,
Angel Broking Ltd. incorporated
1997

Angel Broking House

Board of Director
Mr. Dinesh Thakkar Founder Chairman & Managing Director

The Angel Group of Companies was brought to life by Mr. Dinesh Thakkar. He
ventured into stock trading with an intention to raise capital for his own independent enterprise.
However, he recognised the opportunity offered by the stock market to serve individual
investors. Thus India’s first retail-focused stock-broking house was established in 1987. Under
his leadership, Angel became the first broking house to embrace new technology for faster, more
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effective and affordable services to retail investors.

Mr. Thakkar is valued for his understanding of the economy and the stock-market. The print and
electronic media often seek his views on the market trend as well as investment strategies.
Mr. Lalit Thakkar Director – Research

Mr. Lalit Thakkar is the motivating force behind Angel’s highly acclaimed
Research team. He’s been a part of the senior management team since the Angel
Group’s inception. His technical and fundamental outlook has provided impetus
to Angel’s market research team. Research-based & personalized advisory
services are Angel’s forte, and Mr. Lalit Thakkar has undoubtedly been the brain behind it.

When it comes to analyzing the market, Mr. Lalit Thakkar is truly a genius. His hands-on
experience and fundamental knowledge of the market can predict the market trend early. His
views on the market trend are often quoted in the print and electronic media.
Mr. Amit Majumdar Chief Strategy Officer

A chartered Accountant by qualification, Mr. Amit Majumdar is a key member of

Angel’s strategic decision-making process. He has been with the group since
August 2004. He has handled several functions of the group like finance and
operations, to name a few. He has rich experience in finance, investment banking,
treasury, consultancy and advisory services.

Mr. Majumdar has led many successful initiatives for the group. Before joining the Angel Group,
Mr. Majumdar has been associated with Rabo India Finance, Ambit Corporate Finance and Ernst
& Young.

Mr. Rajiv Phadke Executive Director – HR & Corp.

communications

Mr. Rajiv Phadke has actively contributed to the Group’s growth over the last
four years. Holding a major in Finance, Mr. Rajiv Phadke is a strategic thinker
with expertise in the field of corporate planning, international marketing,
financial services, brand-building, HRD and quality management.

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With over 32 years of experience, Mr. Phadke has successfully led SBUs and financial
companies from concept to commissioning. His career horizon spans Motilal Oswal Securities,
Times Guaranty Financials, Nagarjuna Securities and Tata Exports Ltd. He is also a well-known
speaker in the HR and business development circuit and his views are featured on various
electronic media as well.

Mr. Vinay Agrawal Executive Director – Equity Broking

Mr. Vinay Agrawal leads the Equity Broking business at Angel, which
comprises Business Development, Operations, Product Development and E-
broking initiative. He is actively involved in exploring new ways to adopt
technology for business enhancement.

A Chartered Accountant by qualification, Mr. Agrawal began his career with the Angel Group as
Finance and Operations Consultant, and since then he’s quickly climbed up the corporate ladder.

Mr. Nikhil Daxini Executive Director - Sales and Marketing

With an MBA in finance, Mr. Nikhil Daxini has been instrumental in introducing
the concept of professional marketing of broking services at Angel. His area of
focus is Business Development, Risk Management and Operations.
Mr. Daxini has immense experience in the marketing of financial products and services. He has
been associated with HDFC Bank Ltd. in the past.
Mr. Hitungshu Debnath Executive Director - Distribution &
Wealth Management

A marketing professional and a British Chevening scholar from the London

School of Economics, Mr. Hitungshu Debnath leads the Distribution and
Wealth Management business at the Angel Group. It includes the distribution of
Insurance, mutual funds, IPOs, personal loans and other wealth management products.

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Mr. Debnath has over 18 years of industry experience. He has been associated with Times
Guaranty Financial Ltd., Fortress Financial Services Ltd., Alliance Capital Asset Management
and HDFC Asset Management Ltd. in the past.
Mr. Mudit Kulshreshtha Executive Director - Business
Intelligence & Analytics

Mr. Mudit Kulshreshtha heads the advance analytics and strategic business
intelligence division at Angel. With a Bachelor’s degree in Engineering and PhD in Economics,
Mr. Mudit Kulshreshtha has more than 12 years experience in the field of strategy and business
consulting.

He has been associated with reputed consulting firms like Deloitte Consulting India, Ernst and
Young, Arthur Andersen and WNS Global. He has advised several big clients in the U.S. and
U.K. He is also a known speaker at public seminars and conferences organized by CII,
NASSCOM, Indian School of Business and IIT.

Mr. Santanu Syam Executive Director - Operations

Mr. Syam brings with him over 18 years of experience in the field of
Transaction Banking, Wholesale Banking, Treasury Banking, Consumer
Banking and CBS. He started his career with ANZ Grind lays Bank and he was
also associated with Standard Chartered Bank in India as Director Transactional Banking.

Mr. Syam followed up his Engineering degree with an MBA. He has also attended Banking &
Technology seminars organized by SCB Singapore, BSE India & Euro Finance.

Mr. Ketan Shah Associate Director - Information Technology

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 IT is a strategic function at Angel. And Mr. Ketan Shah is involved
in the designing of Angel’s IT policies and Strategies. Mr. Shah leads all IT-related
activities from planning and budgeting to implementation and maintenance.

Mr. Shah has over 18 years of industry experience. He has been involved in various
aspects of Business Operations in his previous assignments.

Ms. Pinky Kothari Associate Director - Sales And

Marketing

Ms. Pinky Kothari is responsible for development and expansion of

the Angel Group’s business in Southern India. She started her career at Angel as
Business Development Executive. She was then appointed the head of Surat Branch
and the South Gujarat region, before assuming the role of Associate Director.

A qualified Company Secretary and an MBA in Finance, Ms. Kothari has vast
experience in business development in the financial services industry.

Mr. Naveen Mathur Associate Director –

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Commodities Business

A CFA of 1997, Mr. Mathur holds a Post Graduation degree in

Financial Management and Business Finance. He brings with him over 14 years of
experience in the financial markets

He had been associated with Religare Commodities, Karvy Consultants and with BLB
Ltd in the past. He has been involved in several management activities, treasury
operations, corporate and strategic planning, and research activities in Futures and
Options markets in his past assignments.

Mr. Mathur is a regular speaker on all the prominent financial news channels.

SWOT ANALYSIS:-
Strength:-
• Co-operative and Experienced Branch Managers

• Good Database

• Reliance Brand

• Low pricing

Weakness:-
• Inexperienced Staff

• Low awareness due to lack of advertisement.

• Lack of loyal clientage

• Developing product.

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Opportunity:-
• Untapped Market

• Increased spending power

• Changing Mindset of Customers

• Unpredictable Sensex

Threat:-
• Reach

• Stiff competition from existing players in the market

• Better products

WHAT DOES ANGEL BROKING LTD. OFFERS

1. Personalized Service
Company believes in providing personalized service and individual
attention to each client to ensure that we understand their goals and
help them achieve it.
2. Professional Advice
Company offers expert advice on equity and debt portfolios with
an objective to provide consistent long-term return while taking
calculated market risks. Companies approach helps clients build a
proper mix of products, and not concentrate on just one individual
product. Hence, serving long-term objectives in the best way.
3. Long-term Relationship
Company believes that long-term vision is the only means to
steady wealth creation. However to achieve this one also needs to
take advantage of short-term market opportunities while not losing
sight of long-term objectives. Hence it partners all its clients in
realizing their long-term vision.
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 4. Access to Research Reports
Company provides the clients with access to the expert opinion of
economists and analysts.
5. Transparency and Confidentiality
Companies clients receive regular portfolio statements from
relationship managers via email.

DISCUSSION ON TRAINING

Student’s work profile(role and responsibilities)

I worked there with ANGEL BROKING LTD. with a profile of sales trainee. This profile

offers me to understand the need of customer and provide them the best deal possible

with maximization of the profit, both for the company as well as for the customer.

The most important aspect for the role of trainee is trust. So far fulfillment of the

targets one needs to:

• Capitalize on the old and loyal clientage which can be building slowly by advising

people in the best possible way.

• Generating new leads through various activities.

Generation of leads

Since I was new in the field so I had to start from scratch and generate new leads

to sustain in the market.

Cold calling is one of the trusted ways of getting to the customers without meeting them.

Although the rate of conversion remained very less, for cold calling the quality and

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accent remains a very important criterion. this activity give me mixed result. I often got

success and generated many leads through it but it also landed me in awkward position

where the customer were in different mood and made us hear words for which a marketer

should be always prepared to hear. Corporate calls always remained more difficult to

crack with respect to retail sector.

The corporate were the most difficult and most temping to get the business from. It

took me one one day to crack Hi-tech Gears.

At ANGEL BROKING LTD. after getting the product knowledge in the first week at the

branch I was also allotted distributor to work with. In the initial phase I was accompanied

by more experienced staff. After I became known to the market and procedure I started

attending calls alone only.

After the third week my performance also improved and I was able to get close to the

targets, though it looked difficult to achieve in the beginning. To get awareness of the

every product I attended diversified calls. This helped me to implement cross selling to

get better results.

LIMITATIONS:

1. Cold Calling

• Voice and accent plays a major role.

• The right time to call a customer cannot be decided, as the customer may in a

different mood at the time of calling.

• Time consuming

• Less success rate

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2. Corporate

• Time consuming

• Contacts with higher authorities play a major role

Description of live experience

I was supposed to use the database provided by the company to make cold calls or by

directly meeting people to get new leads.

While making cold calls, we need to have:

• Good Communication Skills (Voice quality is clear and articulate)

• Persistent and able to bounce back from rejection

• Good organizational skills.

• Ability to project a telephone personality (Enthusiasm, friendliness)

• Flexibility: can adapt to different types of clients and new situations.

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Using a good database is very essential.

“Eighty percent of our business comes from 20 percent of our customers" is a frequent

statement at any sales convention. There's hardly a sales executive who is not aware of

the 80/20 rule”.

While talking to customers, I analyze their needs. Whether they want to go for investment

purpose or insurance or both. Suggest them the plan that best suits them. If they agree to

it then either we send across the agents to close the deal or close it themselves.

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Problems faced while selling products:

• Customer dissatisfied with the services.

• People fear that Angel Broking Being a Private company and a new entrant may

be able to sustain or not.

• Past experience, word of mouth.

• Misguidance by agents.

• People do not want insurance products.

• Lack of knowledge and less awareness about demat account.

• People risk appetite is very low, so they are afraid of mutual fund as well.

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“Success is a journey, not a

destination’’
ANGEL DEMAT ACCOUNTS
Overview of Demat Account
Demat account allows you to buy, sell and transact shares without the endless
paperwork and delays. It is also safe, secure and convenient.
In India, a demat account, the abbreviation for dematerialized account, is a type
of banking account which dematerializes paper-based physical stock shares. The
dematerialized account is used to avoid holding physical shares: the shares are
bought and sold through a stock broker.
This account is popular in India. The Securities and Exchange Board of India
(SEBI) mandates a demat account for share trading above 500 shares. As of April
2006, it became mandatory that any person holding a demat account should
possess a Permanent Account Number (PAN), and the deadline for submission of
PAN details to the depository lapsed on January 2007.

Is a demat account a must?

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Now a day, practically all trades have to be settled in dematerialized form.
Although the market regulator, the Securities and Exchange Board of India (SEBI),
has allowed trades of up to 500 shares to be settled in physical form, nobody wants
physical shares any more. So a demat account is a must for trading and investing.

Why demat?
The demat account reduces brokerage charges, makes pledging/hypothecation of
shares easier, enables quick ownership of securities on settlement resulting in
increased liquidity, avoids confusion in the ownership title of securities, and
provides easy receipt of public issue allotments.
It also helps you avoid bad deliveries caused by signature mismatch, postal delays
and loss of certificates in transit. Further, it eliminates risks associated with
forgery, counterfeiting and loss due to fire, theft or mutilation. Demat account
holders can also avoid stamp duty (as against 0.5 per cent payable on physical
shares), avoid filling up of transfer deeds, and obtain quick receipt of such benefits
as stock splits and bonuses.

Steps involved in opening a demat account

First an investor has to approach a DP and fill up an account opening form. The
account opening form must be supported by copies of any one of the approved
documents to serve as proof of identity (POI) and proof of address (POA) as
specified by SEBI. Besides, production of PAN card in original at the time of
opening of account has been made mandatory effective from April 01, 2006.
All applicants should carry original documents for verification by an authorized
official of the depository participant, under his signature.

Further, the investor has to sign an agreement with DP in a depository prescribed

standard format, which details rights and duties of investor and DP. DP should
provide the investor with a copy of the agreement and schedule of charges for their
future reference. The DP will open the account in the system and give an account
number, which is also called BO ID (Beneficiary Owner Identification number).

The DP may revise the charges by giving 30 days notice in advance. SEBI has
rationalized the cost structure for dematerialization by removing account opening
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charges, transaction charges for credit of securities, and custody charges vide
circular dated January 28, 2005.

Further, SEBI has vide circular dated November 09, 2005 advised that with effect
from January 09, 2006, no charges shall be levied by a depository on DP and
consequently, by a DP on a Beneficiary Owner (BO) when a BO transfers all the
securities lying in his account to another branch of the same DP or to another DP of
the same depository or another depository, provided the BO Account/s at transferee
DP and at transferor DP are one and the same, i.e. identical in all respects.

In case the BO Account at transferor DP is a joint account, the BO Account at

transferee DP should also be a joint account in the same sequence of ownership.

Rights
1. You can open more than one depository account in the same name with single
DP/ multiple DPs.
2. No minimum balance is required to be maintained in a depository account.
3. You can give a onetime standing instruction to your DP to receive all the
credits coming to your depository account automatically.

Procedure
1. Fill account opening form (available with your DP).
2. Give your DP the duly filled account opening form with introduction
documents as may be required.
3. Sign agreement with DP (agreement will state rights & obligations of both
parties). The agreement will contain the fee structure of your DP. Your DP
would give you a copy of this signed agreement for your record.
4. DP would give you Client Id no. (Account no.) Once your depository account
is opened. This Client Id no. along with your DP Id no. Forms a unique
combination. Both these nos. should be quoted in all your future
correspondence with DP/NSDL / Issuing Company/their registrar & transfer
(R&T) agent.

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 5. Your DP would give you pre-printed instruction slips for depository services
viz., dematerialization, delivery instruction for trades, etc..Preserve these
carefully.
6. Your DP would give you a list of deadlines for giving instructions for various
depository activities viz., transfer for effecting sale, purchase etc.. If not, check
with the DP.

Required Documents
The extent of documentation required to open a demat Account may vary
according to your relationship with the institution. If you plan to open a demat
account with a bank, a savings account holder has an edge over the non-account
holder. In fact, banks usually offer additional incentives to customers who open a
demat account with them.
Along with the application form, your photographs (with co-applicants) and proof
of identity/residence/date of birth have to be submitted. The DPs also ask for a DP-
client agreement to be executed on non-judicial stamp paper. Here is a broad list
(you won’t need all of them though):

• PAN card
• A canceled check,
• Voter’s ID
• Passport
• Ration card
• Driver’s license
• Photo credit card
• Employee ID card
• Bank attestation
• IT returns
• Electricity/ Landline phone bill

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While they only ask for photocopies of the documents, they will need the originals
for verification. You will have to submit a passport size photograph on which you
sign across.

Procedure
1. Fill account opening form (available with your DP).
2. Give your DP the duly filled account opening form with introduction
documents as may be required.
3. Sign agreement with DP (agreement will state rights & obligations of both
parties). The agreement will contain the fee structure of your DP. Your DP
would give you a copy of this signed agreement for your record.
4. DP would give you Client Id no. (Account no.) once your depository account
is opened. This Client Id no. along with your DP Id no. forms a unique
combination. Both these nos. should be quoted in all your future
correspondence with DP/NSDL / Issuing Company/their registrar & transfer
(R&T) agent.
5. Your DP would give you pre-printed instruction slips for depository services
viz., dematerialization, delivery instruction for trades, etc..Preserve these
carefully.
6. Your DP would give you a list of deadlines for giving instructions for various
depository activities viz., transfer for effecting sale, purchase,etc.. If not, check
with the DP.
Angel Demat Account Services
Angel Broking – Transacting and investing simplified. Get ready to change the
way you transact and invest in financial products and services. Whether you wish
to transact in equity, equity & commodity derivatives, IPO’s offshore investments
or prefer to invest in mutual funds, life & general insurance products or avail
money transfer and money changing services, you can do it all through Angel.
Simply open a Angel account and enjoy the convenience of handling all your key
financial transactions through this one window.
Benefits of having an Angel account.

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• It’s cost effective
You pay comparatively lower transaction fees. As an Introductory
offer, we invite you to pay a flat fee of just Rs. 750/- and transact
through Angel.

• Its offers single –

Through Angel’s associates, you can transact in equity, equity and
commodities derivatives, offshore investments mutual funds,
IPO’s life insurance, general insurance, money transfer, money
changing and credit cards, amongst others.

• Its convenient
You can access Angel’s services through
•The internet
•Transaction kiosks
•The phone (call & transact)
•Our all – India network of associates on an assisted trade.

• Its Safe your account is safeguarded with a unique

security number that changes every 32 seconds. This number
works as a dynamics password to keep your account extra safe.

It provide you value- added services at

www.angelbroking.com, you get
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• Reliable research, including views of external experts with an
enviable track record
• Live news updates from Reuters and Dow Jones
• CEO’s / expert views on the economy and financial markets
• Tools that help you plan your investments, tax, retirement, etc.
in the personal finance section
• Risk Analyzer for analysis of your risk profile
• Asset allocators to build an appropriate investment portfolio
• Innovative use of technology for facilitating

The benefits:-

Benefits of Demat Account

• A safe and convenient way to hold securities;

• Immediate transfer of securities;
• No stamp duty on transfer of securities;
• Elimination of risks associated with physical certificates such as
bad delivery, fake securities, delays, thefts etc.;
• Reduction in paperwork involved in transfer of securities;
• Reduction in transaction cost;
• No odd lot problem, even one share can be sold;
• Nomination facility;

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• Change in address recorded with DP gets registered with all
companies in which investor holds securities electronically
eliminating the need to correspond with each of them separately;
• Transmission of securities is done by DP eliminating
Correspondence with companies;
• Automatic credit into demat account of shares, arising out of
bonus/split/consolidation/merger etc.
• Holding investments in equity and debt instruments in a single
account.

Benefit For Investors

Demat account has become a necessity for all categories of

investors for the following reasons/ benefits:
• SEBI has made it compulsory for trades in almost all scrip’s to be
settled in Demat mode. Although, trades up to 500 shares can be
settled in physical form, physical settlement is virtually not taking
place for
the apprehension of bad delivery on
• account of mismatch of signatures, forgery of signatures, fake
certificates,
etc.
• It is a safe and convenient way to hold securities compared to
holding securities in physical form..
• No stamp duty is levied on transfer of securities held in Demat
form.
• Instantaneous transfer of securities enhances liquidity.

33 | P a g e
• It eliminates delays, thefts, interceptions and subsequent misuse
of certificates.
• Change of name, address, registration of power of attorney,
deletion of deceased's name, etc. - can be affected across
companies by one single instruction to the DP.
• Each share is a market lot for the purpose of transactions - so no
odd lot problem.
Any number of securities can be transferred/delivered with one
delivery order. Therefore, paperwork and signing of multiple
transfer forms is done away with. It facilitates taking advances
against securities on low margin/low interest.

Points To Remember
1. You may choose your DP based on your evaluation of their reputation, service
standards, charges, other conveniences, etc.
2. Open depository account with the same holding pattern as there on existing
physical securities. You will need to open separate accounts for every different
combination of holding pattern. Eg.: If 100 securities of company ABC & 200
securities of company PQR are registered in the name of X as first holder & Y
as second holder, one account in name of X as first holder & Y as second
holder is sufficient. Whereas, if 100 securities of company ABC are registered
in the name of X as first holder & Y as second holder & 200 securities of
company PQR are registered in the name of Y as first holder & X as second
holder, you will need to open two accounts, one in the name of X as first
holder & Y as second holder and the second in the name of Y as first holder
and X as second holder.
3. Account opening procedure should typically take 2-5 days.
4. In case of holdings of a partnership firm, the account should be opened in the
name of the partner(s).

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 5. In case of holdings of a HUF, the account should be opened in the name of the
Karta.
6. In case of a minor, the depository account should be opened in the name of the
minor and the guardian’s name should be mentioned. The guardian will sign as
signatory on behalf of the minor. For selling the securities of the minor, a court
order should be obtained.
7. In case of any difficulties, contact your DP.
8. Only securities admitted by NSDL can be dematerialized. The list is available
with your DP.
9. Only securities registered in the name of the account holder can be
dematerialized.
10.Dematerialization is normally completed within 15 days after the share
certificates have reached the issuer/their R&T Agent. Thus it may take you a
month from the date you hand over shares, to receive demat credit.
11.Dematerialization would be done only when the issuer / their R&T Agent is
satisfied of genuineness of securities & ownership status
12.All the joint holders should sign the DRF.
13.The pattern of holding in the DRF should match the pattern of holding on the
share certificate & the pattern in which account is opened.
14.Demat requests with name(s) not matching exactly with the name(s) appearing
on the certificates merely on account of initials not being spelt out fully or put
after or prior to the surname, would be processed, provided the signature(s) of
the client(s) on the DRF tallies with the specimen signature(s) available with
the issuer/ their R & T agent.
15. If the signature in the DRF does not match with the signature available with
the issuer/ their R & T agent, the issuer/ their R & T agent may at the time of
demat confirmation, ask for additional documentation (like bank attestation/
notarization, etc.) to prove that the certificate belongs to the person who
forwarded the DRF.
16.In case there is any problem in processing the DRF, contact your DP and if he
cannot resolve the problem you may contact NSDL.

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Buying and Selling of Dematerialization

INTRODUCTION
The procedure for buying and selling dematerialized securities is similar to the
procedure for buying and selling physical securities. The difference lies in the
process of delivery (in case of sale) and receipt (in case of purchase) of securities.

In case of purchase:-
• The broker will receive the securities in his account on the payout day
• The broker will give instruction to its DP to debit his account and credit
investor’s account
• Investor will give ‘Receipt Instruction to DP for receiving credit by filling
appropriate form. However one can give standing instruction for credit in to
ones accounts that will obviate the need of giving Receipt Instruction every
time.

In case of sale:-
The investor will give delivery instruction to DP to debit his account and credit the
broker’s account. Such instruction should reach the DP’s office at least 24 hours
before the pay-in as otherwise DP will accept the instruction only at the investor’s
risk.

Rights
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 1. Dematerialized securities can be traded on those stock exchanges connected to
NSDL. At present, NSE, BSE, CSE, DSE, LSE, BGSE, OTCEI, MSE, ISE &
ASE are connected to NSDL. At these stock exchanges, two segments would
be available to trade in dematerialized securities :
○ Unified (erstwhile physical) segment - In this segment delivery
obligation can be met by delivering dematerialized or physical securities at
the option of the seller. However, for a select list of securities prescribed
by SEBI, securities cannot be delivered in physical form in the unified
segment, of stock exchanges connected to NSDL. This list presently
covers 160 securities. This list has been expanded to cover a total of 200
securities with effect from January 17, 2000. Over a period, this list would
cover all actively traded securities.
○ Exclusive demat segment - In this segment delivery obligation can be
met by delivering dematerialized securities only. Physical securities
cannot be delivered in the exclusive demat segment.

2. Procedure
Trading in dematerialized securities is done through your broker just like
trading in physical securities. After your broker executes the trade, your DP
will help to deliver shares to your broker (in case you sell) on the basis of valid
instruction given by you to your DP and receive shares from your broker (in
case you buy) on basis of valid instruction given by your broker to his DP.

Buy dematerialized securities

1. You purchase securities in any of the stock exchanges connected to NSDL
through a broker of your choice and make payment to your broker. Make sure
you tell your broker you want only demat shares.

38 | P a g e
 2. Broker arranges payment to clearing corporation/ clearing house of the stock
exchange.
3. Broker receives credit in his clearing account with his DP on the pay-out day.
He can immediately transfer these securities to your depository account,
provided your account is already active.
4. Broker gives instructions to his DP to debit his clearing account and credit
your depository account.
5. You give instruction to your DP for receiving credit in your depository
account. If you have given standing instruction to receive credits, no separate
instruction for receiving credit will be required.
6. If the instructions match, your account with your DP is credited.

Sell dematerialized securities

1. You sell your dematerialized securities in any of the stock exchanges linked to
NSDL through a broker of your choice.
2. You give instruction to your DP for debit of your depository account and credit
of your brokers clearing member account at least 24 hours i.e. one working
day prior to the pay-in date or before the deadline prescribed by your DP, so
that your brokers clearing account is credited at the time arranged with him.
3. On the pay-in day, your broker gives instruction to his DP for delivery to
clearing corporation/clearing house of the relevant stock exchange.
4. The broker receives payment from the clearing corporation / clearing house.
5. You receive payment from the broker for the sale in the same manner you
would receive payment for a sale in the physical mode.

Points To Remember

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 1. Trading continues to be through brokers. In case of any problem in execution
of trade, contact your broker and if he fails to resolve the problem you may
contact the stock exchange.
2. When you buy securities through the stock exchange, your brokers clearing
account is credited to the extent of the securities purchased, on receipt of
instruction from clearing corporation/ clearing house of the stock exchange.
Your depository account is credited only when your broker gives a delivery
instruction to his DP. Securities are not directly credited to your account by the
clearing corporation/ clearing house of the stock exchange. In case your broker
does not give a delivery instruction, contact him or concerned stock exchange
or SEBI. If your depository account is not credited, in spite of your broker
giving valid instruction to his DP, contact the DP and if he fails to resolve the
same you may contact NSDL.
3. When you sell securities, you have to give a delivery instruction to your DP to
transfer the securities to your brokers clearing account. They are not
automatically debited from your account by NSDL or by the clearing
corporation/ clearing house of the stock exchange. In case the DP defaults in
executing your instruction, the DP is liable to compensate you for the loss
incurred, provided your instruction was in
order and has been submitted to the DP at least 24 hours i.e. one working day
prior to the pay-in date or before the deadline prescribed by DP. In case the DP
fails to resolve your problem, you can contact NSDL.

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 NEED OF THE STUDY

The need of the study arises because of the reason that a

trainee must understand the company, its achievements and
tasks, products and services and also to collect information
about its competitors, its products and services offered. So
that, after understanding and collecting information about
the organization and its competitors, a trainee will be able to
work well for the organization.
From the study I have learned very much, about the company
as well as the strategy of the customers, which helps me a lot
at my working days.

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 COMPETITORS

HDFC BANK is one of the leading Depository Participant (DP) in

the country with over 8 Lac demat accounts.

HDFC Bank Demat services offers you a secure and convenient

way to keep track of your securities and investments, over a
period of time, without the hassle of handling physical documents
that get mutilated or lost in transit.

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HDFC BANK is Depository participant both with National Securities
Depositories Limited (NSDL) and Central Depository Services
Limited (CDSL).

Features & Benefits

As opposed to the earlier form of dealing in physical certificates

with delays in transaction, holding and trading in Demat form has
the following benefits:

Settlement of Securities traded on the exchanges as well as off

market transactions.
Shorter settlements thereby enhancing liquidity.
Pledging of Securities.
Electronic credit in public issue.
Auto Credit of Rights / Bonus / Public Issues /
Dividend credit through ECS.
Auto Credit of Public Issue refunds to the bank account.
No stamp duty on transfer of securities held in demat form.
No concept of Market Lots.

Change of address, Signature, Dividend Mandate, registration of

power of attorney, transmission etc. can be effected across
companies held in demat form by a single instruction to the
Depository Participant (DP).
Holding / Transaction details through Internet / email.

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In case you need any more information or have any queries ,
feedback & complaints , you may please mail us at
dphelp@hdfcbank.com

Secured & easy transaction processing

HDFC Bank Ltd provides convenient facility called 'SPEED-e'

(Internet based transaction) whereby account holder can submit
delivery instructions electronically through SPEED-e website
(https://speede.nsdl.com). SPEED-e offers secured means of
transaction processing eliminating preparation of instruction slips
and submission of the same across the counter to the depository
participant. The 'IDEAS' facility helps in viewing the current
transactions and balances (holdings) of Demat account on
Internet on real time basis.

Disclaimer:

Whatever have been stated above are in the good interest of the
Investor / Demat Applicants / holders to provide a brief picture
about the depository system. You are requested go through the
guidelines of the depositories before taking any further action. For
detailed guidelines, you are requested to approach your nearest
HDFC Bank branch. HDFC Bank will not be responsible for any
misunderstanding / act based on the above. Also HDFC Bank
might ask for additional information / documentation than what
has been stated above to process your application / instruction.

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 ICICI DIRECT

ICICI Direct (or ICICIDirect.com) is stock trading company of ICICI

Bank. Along with stock trading and trading in derivatives in BSE
and NSE, it also provides facility to invest in IPOs, Mutual Funds
and Bonds.

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to

its customers Type of Account

1. Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and
selling of stocks in BSE and NSE.

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This account allows Cash Trading, Margin Trading,

Margin PLUS Trading, Spot Trading, Buy Today Sell

Tomorrow and Call and Trade on phone.

ICICIDirect.com website is the primary trading platform for this

trading account. They also provide installable application terminal
based application for high volume trader.

2.Wise Investment Account

1. Online Mutual funds investment allows investor to invest on-

line in around 19 Mutual Fund companies. ICICI Direct offers
various options while investing in Mutual Funds like Purchase
Mutual Fund, Redemption and switch between different
schemes, Systematic Investment plans, Systematic
withdrawal plan and transferring existing Mutual Funds in to
electronic mode. This account also provides facility to invest
in Government of India Bonds and ICICI Bank Tax Saving
Bonds.

2. Active Trader account gives more personalized investment

options to the investors. It allows investor to use online and
offline stock trading. It also provides with independent
market expertise and support through a dedicated
Relationship Manager from ICICI.

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Active Trader also provides commodity
trading.

Brokerage and fees

Account opening fees : Rs 750/- (One time

nonrefundable)

Brokerage: ICICIDirect.com brokerage varies on volume of

trade and inclusive of demat transaction charges, service
taxes and courier charges for contract notes. It ranges from
0.1% to 0.15% for margin trades, 0.2% to 0.425% for squared
off trades and 0.4% to 0.85% on delivery based trades.

Disadvantages of ICICI Direct

1. Getting access to ICICIDirect.com website during

market session can be frustrating.

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 OBJECTIVE

• To find the market potential and market penetration of

angel broking product offerings in Panchkula, Zirkpur, and
local area nearby them.

• To collect the real time information about preference

level of customers using Demat account and their
inclination towards various other brokerage firms e.g.
India bulls, Share khan, India in foline, Religare, Alan- kit,
Unicon.
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• To expand the market penetration of Angel broking ltd.

• To provide pricing strategy of competitors to fight cut

throat competition.

• To increase the product awareness of Angel broking as

single window shop for investment solutions.

RESEARCH METHODOLOGY
INTRODUCTION

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Research Methodology refers to search of knowledge .one can
also define research methodology as a scientific and systematic
search for required information on a specific topic.

The word research methodology comes from the word “advance

learner ‘s dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge.

TYPES OF RESEARCH

ANALYTICAL RESEARCH:-

It has to used facts or information already available and analyze

these to make a critical evaluation of material.

SAMPLE SIZE:

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 Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups.

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data
has been used .
1. Primary data collection:

In dealing with real life problem it is often found that data at hand are inadequate,
and hence, it becomes necessary to collect data that is appropriate. There are
several ways of collecting the appropriate data which differ considerably in context
of money costs, time and other resources at the disposal of the researcher.

Primary data can be collected either through experiment or

through survey.

The data collection for this study was done in the following manner:

Through personal interviews:-

A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews.
Through questionnaire:-
Information to find out the investment potential and goal was found out through
questionnaires.
Through Tele-Calling:-
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Information was also taken through telephone calls.

2. Secondary sources of data:

In the secondary sources of data is used. (Internet , mazazine ,books,
journals)

TOOLS OF ANALYSIS

In the project work quantitative technique & percentage method

are has been used.

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used. It help in marketing more accurate generalization
From the data available .The data which was collected from a sample of
population was assumed to be representing entire population was
interested .Demographic factor like age, income and educational
background was used for the classification purpose .

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 DATA ANALYSIS AND
INTERPRETATION

Q1. In which of these Financial Instruments do you invest

into?

Financial Instrument Percentage of respondent

Mutual Fund 75%
Bond 16%
Online trading 7%
Derivative 2%

Result of Preference of
Investment

Interpretation:
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 This shows that although the mutual funds market is on the
rise yet, the most favored investment continues to be in the Share Market. So, with
a more transparent system, investment in the Stock Market can definitely be
increased.

Q2. Are you aware of online Share trading?

Aware of online share trading Percentage of respondent

Yes 72%
No 28%

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 Result of awareness of online trading

Interpretation:
With the increase in cyber education, the awareness towards online share trading
has increased by leaps and bounds. This awareness is expected to increase further
with the increase in Internet education.

Q3. Heard about Angel Broking?

Awareness of Angel Broking Percentage of respondent

Yes 48%
No 52%

Interpretation:

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This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company. This brand image
should be further leveraged by the company to increase its market share over its
competitors.

Q4. Do you know about the facilities provided by Angel

Broking?

Awareness of Angel Broking Percentage of respondent

services
Yes 36%
No 64%

Interpretation:
Although there is sufficiently high brand equity among the target audience yet, it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby, that, the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness.
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Q .5 Which bank is easily available everywhere?

Company Name Percentage of respondent

Angel 15
ICICI 20
HDFC 15

Interpretation:-
30% have respondent of Angel Broking Ltd, 30%
have respondent of HDFC, 40% have respondent of ICICI.

Q.6 Which banking Demat account offered you a large no.

of services?

Company Name Percentage of respondent

Angel Broking 22
HDFC 10
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 ICICI 18

INTERPRETATION:
44% have respondent of Angel Broking Ltd, 20% have
respondent of HDFC, 36% have respondent of ICICI.

Q.7 Which bank provide you a better email facility?

Company Name Percentage of respondent

Angel Broking 15
HDFC 13
ICICI 22

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INTERPRETATION:

30% have respondent of Angel Broking Ltd.,

26% have respondent of HDFC, 44% have respondent of ICICI.

Q.8 Which company provide a less BROKARAGE rate ?

Company Name Percentage of respondent

Angel Broking 22
HDFC 11
ICICI 17

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INTERPRTETATION:
44% have respondent of Angel broking
ltd., 22% have respondent of HDFC, 34% have respondent
of ICICI.
Q. 9 Which company provide you a large number of product
and services?

Company Name Percentage of respondent

Angel Broking 22
HDFC 10
ICICI 18

INTERPRETATION:-
44% have respondent of Angel Broking
Ltd., 20% have respondent of HDFC, 36% have respondent
of ICICI.

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 Represent a pie chart

OBSERVATION
To study the sales and distribution management and
improve the Customer Acquisition Process by analyzing
the consumer behavior, response and mindset towards
the product and services the company offers.
1. Preference of Investment:
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 Consumers want to invest 75% in Mutual funds, 16% in
Bonds, 7% in online trading and 2% in Derivatives.
2. Awareness on Online Share Trading
72% consumers are aware of online share trading and
28% consumers are not aware of online share trading.
3. Awareness of Angel Broking
48% consumers are know about Angel Broking and 52%
consumers are not know about Angel Broking.
4. Awareness about facilities provided by Angel
Broking:
36% consumers are aware about the facilities provided
by Angel Broking and 64% consumers are not know
about the facilities provided by Angel Broking.
5. Availability of Bank
30% have respondent of Angel Broking Ltd, 30% have
respondent of HDFC, 40% have respondent of ICICI.
6. Which banking Demat account offered you a large
no. of services?
4% have respondent of Angel Broking Ltd., 20% have
respondent of HDFC, 36% have respondent of ICICI.
7. Better email facility provided by bank
30% have respondent of Angel Broking Ltd., 26% have
respondent of HDFC, 44% have respondent of ICICI.
8. Provide a less BROKARAGE rate

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 44% have respondent of Angel Broking Ltd., 22% have
respondent of HDFC, 34% have respondent of ICICI.
9. Provide a large no. of Products and services
44% have respondent of Angel Broking Ltd., 20% have
respondent of HDFC, 36% have respondent of ICICI.

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 LIMITATION
• The time constraint was one of the major problems.
• The study is limited to the different schemes available
under the Demat account selected.
• The lack of information sources for the analysis part.
• Geographical locations.
• Extreme variability in MARKET.

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 SUGGESTION

1. The Brand image of Angel Broking Ltd. is good in market but

according to customer satisfaction the company has to provide the
better service. And also change the Market strategy.
2. They should focus on print and electronic media advertisements to
make more people aware about them.
3. They should provide proper guidance to their customers about
demat.
4. They should provide should offers and facilities to their customers
to increase their attractiveness about demat.
5. For opening an account they require lots of signatures in a kit,
which should be reduced.

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 SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

• To get initial success in this field is very difficult. Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage. Thus time and service are two most factors to get in this
field.
• Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking.
• Customer remains in the pivotal position.

CONCLUSION
Angel Demat Account is better than other Demat account. Angel Broking Ltd. have
good return of investment. A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money.
At last all conclusion be concluded by that Angel Broking Ltd. is still growing
industry in India
Angel Broking Ltd. account have less brokerage rate .
It provide a security with the use of special type of key .

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BIBLIOGRAPHY

Websites:

www.angelbroking.com
www.hdfc.com
www.icicidirect.com
www.demataccount.com
www.google.com

Reference books:
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1. FINANCIAL INSTITUTIONS AND MARKETS
2.INVESTMENT MANAGEMENT

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 ANNEXURE

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 MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE
CHOICES

DEMOGRAPHIC

NAME: ……………………………………………………………………………
……….

Address ……………………………………………………………………………
………

Phone no: …………………………………………………………………………

………..

Types of business: …………………………………………………………………

………………..

Gender
a. Male
b. Female

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Your annual income?
a. 0-4,00,000
b. 4,00,001-8,00,000
c. 8,00,001-12,00,000
d. 12,00,001-15,00,000

QUESTIONNAIRE

Q1. In which of these Financial Instruments do you invest

into?

Shares Mutual Funds Bonds

Derivatives

Q2. Are you aware of online Share trading?

Yes No

Q3. Heard about Angel Broking?

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 Yes No

Q4. Do you know about the facilities provided by Angel

Broking?

Yes No

Q5. With which company do you have your DEMAT

account?

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6. Which bank is easily available everywhere?

 Angel broking
 HDFC
 ICICI

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Q7. Which banking Demat account offered you a large no. of
services?
 Angel broking
 HDFC
 ICICI

Q8. Which bank provides you a better email facility?

 Angel broking
 HDFC
 ICICI

Q9. Which companies provide a less BROKARAGE rate?

 Angel broking
 HDFC
 ICICI

Q10. Which company provide you a large number of

product and services?
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  Angel broking
 HDFC
 ICICI

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