Marla Jansen

2056Princeton Berkley,MI 48072 248-840-0823

PROFILE Demonstrated ability to guide teams to achieve goals. Diverse experience in marketing with business-tobusiness and business-to-consumer strategies. Entrepreneurial approach to work responsibilities resulting in successful, creative problem solving. Proficient in creating and implementing customer relationship marketing plans for all media channels predominantly social, email and web. Knowledge and understanding of technical requirements for Information Architecture and database management. Particular strengths in leadership, vendor management and interpersonal communication. Adept at leading the coordination of all operational aspects of cross-channel marketing projects across all stakeholders to achieve consistent communications and faultless implementation EDUCATION CAREER HISTORY Sept 2007 - Present M.B.A. Marketing, Wayne State University, Detroit, B.A. Communication, Michigan State University, East Lansing, MI Digitas, Marketing Operations, Detroit, MI Senior Associate • Facilitate transition of all data management and ESP functions for ad hoc and automated campaigns to new vendors including a major role in the migration of GM’s recontact program from Equifax to Acxiom • Create, implement, and direct processes and work flow to facilitate the execution of email communication for all General Motors’ divisional programs • Present several Email Summit presentations for various stakeholders to provide up to date information on industry best practices • Guide and advise clients and agencies through communication strategies to maximize deliverability and support retail initiatives through all channels by integrating social media with current email and direct marketing efforts • Direct flow of assets and data files between agency teams, clients, and vendors for over 500 email campaigns encompassing over 160 million messages for General Motors and OnStar mobile, SPO, social media (Facebook), email, and direct mail • Convey clear instructions through JIRA ticketing and Content Management systems to ensure all data and creative requirements are met for each stakeholder • Administer GM Performance Parts, AC Delco Trade and Consumer email communications including vendor management, data flow and QC and asset delivery documentation BBDO Detroit, Direct Marketing Solutions Group, Troy, MI Senior Email Services Manager • Manage training, coordination and transition of 35 concurrent email marketing programs while maintaining current workload • Provide tracking reports, interpretation, analyses and projections to clients regarding trends to assist in projecting future program • Identified segmentation and targeting strategies that maximized relevancy across all email touch points • Provide scorecards to key stakeholders to interpret outcomes of marketing programs to identify key drivers of behavior • Executed online and offline direct marketing strategies/tactics; coordinated production with creative and technical teams for the development of campaigns and managed approval process • Investigated email marketing supplier capabilities to identify and recommend appropriate vendors to deploy email marketing programs • Developed White Paper for agency's position on privacy and permission for submission to legal department and eventual privacy statement for agency • Automated data collection and transfer process occur efficiently among internal IT department, Client’s database, and various outside vendors • Defined business rules and wrote requirements for Get-A-Quote follow-up

Apr 2001 – Sept 2007

renewals. Business Marketing. IT department. and fax circulation. MI Adjunct Faculty. training and assistance to diverse teams to work towards common goals within a volunteer environment • Assist retail clients in identifying target markets and developing marketing plans including all content for newsletters and web GM Planworks. vendor negotiation for printing and letter-shopping. executive summary and appropriate sourcing • Assist students in developing resumes. Berkley. customer relationship management. eCommerce. database development. Marketing Director.April 2001 Jan 1997 . and final outcome analysis resulting in an overall increase in the magazine’s direct requested of 26% • Trained and managed new coordinators • Managed all aspects of press run and magazine distribution Nov 2000 . Creativity and their websites • Managed technical aspects of database and frequency change for relaunch of Ad Age’s Business Marketing as BtoB • Full P/L responsibility for all aspects of Electronic Media’s magazine. fulfillment. cover letters and interviewing skills to assist in career planning Dec 2003 – Aug 2006 Marketing Consultant.Sept 2000 . by identifying the most appropriate and advantageous resources to develop plausible recommendations for Brand email marketing activity Worked with IT/Analysts and outside vendors to develop email reporting and analysis that drove deeper understanding of user behavior resulting in original templates to be used for all email reporting Macomb Community College. creative. Business Communications • Create diverse cross-functional teams within class for projects and presentations • Follow course guidelines to ensure that when students complete class they are proficient in memo writing. and strategic planning • Increased web originated subscriptions by 80% through direct marketing activities including designing web pages and e-commerce promotions • Developed and presented annual marketing plan and budget to the Publisher.• • Sept 2004 – Dec 2007 communication program based on 29 different data-driven email templates while working seamlessly with IT and outside vendors Provided direction on program requirements. presentations. Detroit. Detroit. including list selection. MI Acting Circulation Manager for Electronic Media and Ad Age’s BtoB Magazines and websites Circulation Coordinator for Advertising Age. budgets. MI • Generate business plans for entrepreneurial companies including a startup that is now in its third year and beginning to see profits • Establish email and web marketing program for a client resulting in a 25% increase in customer retention and 30% increase in customer acquisition • Provide guidance. proposal development.. and outside suppliers of media planning software • Created all mapping to receive automated data feeds from data suppliers • Helped develop and set up security privileges for various levels of users to ensure that clients. • Developed effective direct mail and other promotions from inception. internal managers and internal media planners had appropriate access to elements of web portal Crain Communications Inc. including new business acquisition. and Sales Department. web. Clinton Township. and communication throughout the global marketplace • Require thorough business project that includes a business plan. MI Mission Control Manager • Acted as liaison for media planners.