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Actividad de aprendizaje 4

Learning: Sandra Milena Pérez Casallas Instructor: Ferney Ortiz Cardona

1. Responda, con base en la conversación anterior, T si es verdadero o F si es


a. The Company product is a cake. b. The selective strategy pretend to reach

T() F(X) many POS.
T() F(X)

c. The meeting objective is to choose the d. The exclusive strategy is difficult to

product’s price. control.
T() F(X) T() F(X)

e. Susan proposes three distribution f. Mr. White chooses the intensive

strategies. strategy.
T ( X) F( ) T() F(X)

2. Con base en el texto anterior, lea y escoja la opción correcta:

1. The raise of such many intermediaries, are 2. Intermediaries make:

explained in ___ steps.
a. Process of exchange.
a. Three. b. Transactions routine.
b. Two. c. New members.
c. Five. d. Assortments.
d. Four.

3. A member of a distribution channel 4. The ‘trust’ approach is based on:

depends on:
a. The role of another company.
a. Other channel members. b. The percentage of sales.
b. The retailers. c. How much companies trust each other.
c. The wholesalers. d. Channel members.
d. Intermediaries.
5. The ‘role performance’ approach assesses:

a. The firm’s role performance.

b. The other channel members’ behavior.
c. Retailers.
d. Wholesalers.

3. Lea el archivo “Distribution channels” el cual se adjunta pero que también está
en plataforma según lo indico en la foto a continuación:

1. A distribution channel serves to bridge the gap between the point of production and the
point of consumption thereby creating time, place and possession utilities.
2. Distribution channels define the different stages of a product, encompass
from the manufacturer, to the final consumer; it is for this reason that they allow recognize
the changes produced in marketing.
3.The objective distribution channels, Intermediaries: they reduce on the number of
transactions that need to come into contact with a certain size market.
4. A distribution channel is a network formed by companies and people that transport the
product from one point to another.
5. A distribution channels when the product leaves the hands of the producer, you lose
control because it happens to be owned by the purchaser.