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TT KPI Rate 1 2 3

I Ingame statistic
1.1 NRU (daily) 7,500 2,500 1,200
1.2 NRU (monthly) 225,000 75,000 36,000
1.3 Total Registered Users 225,000 300,000 336,000
1.4 A30 225,000 142,500 93,000
1.5 Pay rate 7% 7% 7%
1.6 Paying Users 15,750 9,975 6,510
II Growth rate and revenue
2.1 ARPPU (VND) 350,000 350,000 350,000
2.2 User Loss Rate 0% 70% 60%
2.3 NRU 0% -67% -52%
2.4 A30 0% -37% -35%
2.5 Gross revenue publishing 5,512,500,000 3,491,250,000 2,278,500,000
2.6 Payment fee 15% 826,875,000 523,687,500 341,775,000
2.7 Margin Publishing 4,685,625,000 2,967,562,500 1,936,725,000
VI Total Cost
6.1 Management Fee 3% 165,375,000 104,737,500 68,355,000
6.2 Marketing fee 4,464,544,834 1,488,181,611 744,090,806
6.3 Developer Publishing 23% 1,141,087,500 722,688,750 471,649,500
6.5 Other fees 2% 110,250,000 69,825,000 45,570,000
6.6 Connection, network fee 2% 110,250,000 69,825,000 45,570,000
6.7 License game 4,011,300,000 0 0
6.8 Total cost 10,002,807,334 2,455,257,861 1,375,235,306
VII Profit
7.1 Profit -5,317,182,334 512,304,639 561,489,694

STT Description (VND)


1 Gross revenue 21,259,737,305
2 net revenue 18,070,776,709
3 Cost 17,245,165,544
4 Profit 825,611,165 5%

STT Description Cost


Management Fee
1 493,807,500
2 Marketing fee 7,440,908,057
3 Connection, network fee 329,205,000
4 Share revenue for developer 4,400,765,622
5 Share revenue for channeling 329,205,000
6 License game 4,011,300,000
7 Total cost 16,011,697,307
4 5 6 7 8 9 10

1,000 500 500 300 300 300 200


30,000 15,000 15,000 9,000 9,000 9,000 6,000
366,000 381,000 396,000 405,000 414,000 423,000 429,000
76,500 53,250 41,625 29,813 23,906 20,953 16,477
7% 8% 8% 9% 9% 9% 9%
5,355 4,260 3,330 2,683 2,152 1,886 1,483

400,000 400,000 400,000 450,000 450,000 450,000 450,000


50% 50% 50% 50% 50% 50% 50%
-17% -50% 0% -40% 0% 0% -33%
-18% -30% -22% -28% -20% -12% -21%
2,142,000,000 1,704,000,000 1,332,000,000 1,207,406,250 968,203,125 848,601,563 667,300,781
321,300,000 255,600,000 199,800,000 181,110,938 145,230,469 127,290,234 100,095,117
1,820,700,000 1,448,400,000 1,132,200,000 1,026,295,313 822,972,656 721,311,328 567,205,664

64,260,000 51,120,000 39,960,000 36,222,188 29,046,094 25,458,047 20,019,023


744,090,806
443,394,000 352,728,000 275,724,000 249,933,094 200,418,047 175,660,523 138,131,262
42,840,000 34,080,000 26,640,000 24,148,125 19,364,063 16,972,031 13,346,016
42,840,000 34,080,000 26,640,000 24,148,125 19,364,063 16,972,031 13,346,016
0 0 0
1,337,424,806 472,008,000 368,964,000 334,451,531 268,192,266 235,062,633 184,842,316

483,275,194 976,392,000 763,236,000 691,843,781 554,780,391 486,248,695 382,363,348


11 12 Tổng hợp

200 200 MKT budget cases Rate T-NRU CPI


6,000 6,000 7,440,908,057 35% 225,000 33,071
435,000 441,000
14,238 13,119
9% 9%
1,281 1,181

450,000 450,000
50% 50%
0% 0%
-14% -8%
576,650,391 531,325,195 21,259,737,305
86,497,559 79,698,779 3,188,960,596
490,152,832 451,626,416 18,070,776,709

17,299,512 15,939,756 637,792,119


7,440,908,057
119,366,631 109,984,315 4,400,765,622
11,533,008 10,626,504 329,205,000
11,533,008 10,626,504 425,194,746
4,011,300,000
159,732,158 147,177,079 17,245,165,544

330,420,674 304,449,337 825,611,165


Loạn Đấu Vương Triều - FORECAST

NRU Total registered


Tháng NRU (daily) Loss users rate
(monthly) users

1 #REF! #REF! #REF! 0%


2 #REF! #REF! #REF! 50%
3 #REF! #REF! #REF! 50%
4 #REF! #REF! #REF! 60%
5 #REF! #REF! #REF! 70%
6 #REF! #REF! #REF! 70%
7 - #REF!
8 - #REF!
9 - #REF!
10 - #REF!
11 - #REF!
12 - #REF!
SUM #REF!

Tháng Gross Revenue Licensor (20%) Telco (15%) CP (30%)

1 #REF! #REF! #REF! #REF!


2 #REF! #REF! #REF! #REF!
3 #REF! #REF! #REF! #REF!
4 #REF! #REF! #REF! #REF!
5 #REF! #REF! #REF! #REF!
6 #REF! #REF! #REF! #REF!
7 #REF! #REF! #REF! #REF!
8 #REF! #REF! #REF! #REF!
9 #REF! #REF! #REF! #REF!
10 #REF! #REF! #REF! #REF!
11 #REF! #REF! #REF! #REF!
12 #REF! #REF! #REF! #REF!
SUM #REF! #REF! #REF! #REF!
iều - FORECAST

A30 Pay Rate ARPPU Gross Revenue

#REF! #REF! 350,000 #REF!


#REF! #REF! 400,000 #REF!
#REF! #REF! 400,000 #REF!
#REF! #REF! 400,000 #REF!
#REF! #REF! 400,000 #REF!
#REF! #REF! 400,000 #REF!
#REF! #REF! #REF!
#REF! #REF! #REF!
#REF! #REF! #REF!
#REF! #REF! #REF!
#REF! #REF! #REF!
#REF! #REF! #REF!
#REF!

Net Revenue

#REF!
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