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AEGON Religare Life Insurance Company

AEGON, an international life insurance, pension and investment


company, Religare, one of India’s leading integrated financial services groups
and Bennett, Coleman & company, India’s largest media house, have come
together to launch AEGON Religare Life Insurance Company Limited. This
venture is dedicated to build a firm future, both for customers and employees and
will continue to balance a local approach with the power of an expanding global
operation.

We launched our pan-India multi-channel operations in July, 2008 with over 30


branches spread across India. Our business philosophy is to help people plan their
life better. We provide high quality advice to our customers and offer superior
customer service.

In an industry first, AEGON Religare Life Insurance offers policy servicing on the
phone via Interactive Voice Response System (IVR) by issuing the customer a T-
Pin for authentication. It is also the first company to include the customer’s
medical report in the policy kit.

AEGON’s businesses serve over 40 million customers in over 20 markets


throughout the Americas, Europe and Asia, with major operations in the United
States, the Netherlands and the United Kingdom. With headquarters in The Hague,
the Netherlands, AEGON companies employ close to 30,000 people worldwide.
The company’s common shares are listed on four stock exchanges: Amsterdam,
London, New York and Tokyo. It manages EUR 342 billion in revenue generating
investments. AEGON has more than 160 years of experience with its roots going
back to 1844. It holds 26% equity in our company.

About Religare Enterprises Limited


Religare is a diversified financial services group of India offering a multitude of
investment options. Financial services which Religare offers can be broadly
clubbed across three key verticals - Retail, Institutional and Wealth spectrums.
Religare has also ventured into the alternative investments sphere through its
holistic arts initiative and Film fund. With a view to expand, diversify and
introduce offerings benchmarked against global best practices, Religare operates in
the wealth management space under the brand name 'Religare Macquarie Private
Wealth'. Religare has a pan India presence, 1837 locations across 498 cities and
towns. It also currently operates from nine international locations following its
acquisition of London’s brokerage & investment firm, Hichens, Harrison & Co.
plc. (Now Religare Hichens, Harrison Plc).

Bennett, Coleman & Co. Ltd. (BCCL), part of the mammoth Times Group, is
India’s largest media house. It reaches out to 2468 cities and towns all over India.
The group owns and manages powerful media brands like The Times of India, The
Economic Times, Maharashtra Times, Navbharat Times, Femina, Filmfare, Grazia,
Top Gear, Radio Mirchi, Zoom, Times Now, Times Music, Times OOH, Private
Treaties and indiatimes.com. All of its brands are multinational in outlook,
traditional at heart and national in spirit. From the very first edition on November
3, 1838 the mammoth BCCL Group has come a long way. By way of the
innovative venture of Times Private Treaties

Objectives:
1- Key Manergial Operation.

2- Introduction about Insurance.

3- Introduction about Aegon Religare Life Insurance.


4- Business Manager

5- Conclusion

6- Recommendation

Aegon Religare life insurance is the joint venture of three companies.

- AEGON , one of the largest insurance and pension group.

- -Religare , one of the india leading integrate financial service group.

- Bennett & coleman & company , India largest media house.

- AEGON 26%

- RELIGARE 44%

- B&C 30%

At AEGOn RELIGARE LIFE INSURANCE company ltd jalandhar .


observed very systematic and professional approach toward
marketing.people are engaged in compulsory task,relates themselves to
reach other syatematic establishment & accomplishmnent of marketing
process. After studying various theoretical approach of company. I have
come to conclusion that AEGON RELIGARE LIFE INSURANCE is a
profit making company and gradually the demand of the product is also
increasing.

The main area of company are:

1- Well defined objective.

2- Well organized and co – ordinate group of people


3- Clear and well defined policies and responsibilities.

4- An effectibe aystem of the company

Recommendation

The suggestion have been classified into two categories

1- Action oriented suggestion

2- People oriented suggestion

Action Oriented suggestion

1- AIRDA model

2- PRINT and Elctronic Media

People oriented Suggestion

1- Creating offers like lucky draws for the user on internwet.

2- Giving free gifts to the customer.