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FOR MOBILE BUSINESS

app design &


development
SMARTPHONES AND TABLETS
App Market Revolution
$9B

$8B

$7B

$6B

$5B

$4B

News $3B

and $2B

Business $1B

$0B

2008 2009 2010 2011 2012 2013 2014

From Apple’s App Store and BlackBerry App World, Combined revenues from the four major mobile
to Android’s bustling app market and even the Nokia app stores will leap 77% in 2011 to $3.8 billion, with
app store, global mobile app markets are exploding in the Apple App Store projected to eat up
popularity at an almost unimaginable pace. three-quarters of the total market, up 63% from 2010.

On July 7th 2011, Apple Inc. announced that over According to the latest numbers made public by the
450.000 apps were listed in the Apple App Store, Apple, Google and Research In Motion, there remains
surpassing a total of 15 billion downloads wolrldwide. one clear dominant brand in the mobile app world –
From the 450.000 apps available in the Apple Apple Inc. As for the smartphone sales by operating
App Store, more than 100.000 are native iPad apps. systems, Gartner made public in August 2011 the
Just a week after Apple made these numbers public, numbers on the smartphone market: the leader is
Google announced that Android Market surpassed Android, with a market share of 43,4%, followed by
250.000 applications and over 6 billion downloads. iOS (18,2% market share) and Research In Motion
Launched in 2009, BlackBerry App World has now (11,7%).
reached almost 35.000 apps and over 3 milion
downloads per day.
Go mobile Why us?
Our solutions
The superior user interface and interaction of native Mobile applications are used as branding, advertising • Experience in developing and publishing
apps leads to great commercial opportunities, high and marketing tools, as well as a product by mobile apps
adoption and better usage volumes compared to themselves. Apps can be designed for a wide range • Proficient in working with high-end technologies
• Mobile Commerce • Streaming
other media. of domains: books, business, media, entertainment, • Complete services: from concept to publishing
• QR Codes • News Readers
utilities, medical, sports, reference, games, nance, • Guidance in App Developer Account
• Social Networking • Geolocation
Recent studies have shown that mobile app users are navigation, lifestyle, productivity, photography, travel, Setup & Approval process
• Image Processing
more afluent, urban, educated professionals; they are social networking, education and weather. • Effective communication, reliable client service
• 360 Video Players
young, mobile and engaged with content. • Well trained, passionate, enthusiastic developers
• PDF Viewers
• Competitive pricing
• Augmented Reality

Mobile Advertising, Branding and Marketing Social Image


Networking Processing
Mobile apps play an important role in the developing Companies benefit from having their own mobile QR 360 Video
of global advertising market by giving agencies the apps, thus using a new communication channel to Codes Players
opportunity to reach their customers even when the reach their public, to make their mission, services and
time is limited and customers don’t have the their products known to the world.
possibility to interact with other types of media. Mobile PDF
Branded apps make a powerful impression on the Commerce Viewers
As a marketing tool, mobile apps are a great way to users, the interaction is longer, the users are more
target niche audiences and to stimulate engaged and companies can connect and Mobile Solutions
engagement of the client with the brand. Apps are communicate with their
easy to install, easy to use, can be tracked accurately, customers without going
provide a great interaction with the customers and over their PR and
instant feedback. marketing budgets.

Geolocation Augmented
Reality
News Streaming
Readers

Our services
• Concept creation, specification writing and graphic design for mobile apps
• iOS, Android, Windows Phone and BlackBerry application development
• Quality assurance of mobile apps
• Mobile web development and optimization
MUSIC • Web based backend platforms and web services
• Publishing and post-publishing support
Who we are Be our partner
Mobile Touch is specialized in developing native founded in 2008 by independent software developers Mobile Touch Partner Program What type of apps we develop
applications for mobile devices running iOS (iPhone, Vasile Alaiba and Alexandru Radulescu.
iPad and iPod touch), Android, Windows Phone and Mobile Touch Partner is a program created with the for your clients?
BlackBerry operating systems. Over the last three Since 2008, we are offering our clients end-to-end purpose of supporting mobile apps adoption.
Participation is open to companies with an • Smartphone versions of existing desktop or web
years we had over 30 clients and developed over services for mobile app development: consulting,
established client base activating in one of the areas: applications
130 mobile applications. specification writing, graphic design, implementation,
marketing, advertising, PR, graphic design, web • Mobile commerce applications, smartphone
quality assurance, publishing and post-publishing
design and software development, interested in versions of existing e-commerce solutions
Our mission is to help our clients understand and use services on all the major mobile platforms: iOS,
expanding their current business services. • Informative apps to promote services and
to their advantage the full potential of the Android, BlackBerry and Windows Phone.
products (medical, dental, notary private
mobile applications.
practice, real estate agencies,
Our employees are our most valuable asset. Young, How does it work? travel agencies etc.)
We use our experience and expertise to help our smart, talented, dedicated and enthusiastic, our
We assist our partners in providing mobile • Interactive apps used in promoting new
clients generate and adapt ideas in order to create engineers are always prepared for a challenge.
development services tailored to their clients needs. products and services
applications integrated with their services and The team is highly trained, motivated, professional
Our partners will be responsible with consultancy, • Branding apps (for individuals or companies)
products marketing strategies. Located in Iasi, and results-driven.
establishing with their clients the technical • Reader apps for e-books, magazines,
Romania, Mobile Touch is a privately-held company
specifications of the apps, budgets and contracts. journals, catalogues etc.
Throughout the project lifecycle our partners will • Personalized apps for newspapers and magazines
communicate and provide technical support to • Business apps for special events: shows,
their clients. trade fairs, conferences, professional
associations events, workshops, exhibitions etc.
Our partners will collaborate with their clients and will • Interactive apps designed exclusively for
be in charge with: client’s devices used for events
• Establishing the project’s requirements • Educational and presentation apps for public
• Writing the technical specifications and private institutions, professional
• Presenting application demos for their clients associations, non-governmental
organizations, public information and
Mobile Touch offers mobile software development education campaigns
services at competitive prices. As our partner you will • Entertainment, lifestyle apps, games etc.
be able to extend your services range and you will
have the liberty to negotiate the fees with your clients. If the type of project you need is not listed above,
please contact us.

How to apply to the Mobile Touch Partner Program?


To learn more about our partner program and how to apply please contact us by e-mail at
partner@mobiletouch.eu or by phone: +40 785 296 286.
Online newspaper: Arcade game:
BZI.ro Minefield Navigator
For iPhone, iPad, Android and For iPhone and
Windows Phone iPad
Bună Ziua Iaşi is the largest newspaper distributed using notification services. Besides the formatted text The author of the game approached Mobile Touch clearing the entry into the field to avoid
within the Iaşi area. The name means ”Hello Iaşi”, the and photo, articles can be accompanied by image or with an idea based on an earlier version that he “sudden death”.
print edition hitting the newsstands every day early video galleries. Users can select news from more than prototyped himself using a simple game engine for
morning. They already had a high traffic web site, 10 categories. All content is administered using the Windows. Based on his concept we created original The game has a complex monetization system. It is
bzi.ro, when approached Mobile Touch for the same CMS as the web site. Mobile Touch implemented graphics, sound and also online leaderboards. available as a free app in Apple’s App Store, but it has
creation of the best mix of native apps for the the web services necessary to access the data. integrated ads using AdWhirl and a cross-promotion
consumption and engagement of their content on mobile. The game has two playing styles, Arcade and Mara- system, InstallWall. Two upgrades are available as in-
An innovative feature of the apps is the “Fii reporter thon. The first style has three difficulty levels and app purchases: God Mode, which grants the user the
iPhone, iPad, Android and Windows Phone were BZI” – meaning “Be a BZI Reporter”. This allows any tracks the total number of lives, while the latter only choice of immortality, albeit limiting high score sub-
selected as target platforms, these being most reader to send text, images, audio and video reports gives one lives and measures points in term of mission only to the local board, and Remove Ads.
commonly used mobile platforms in Iaşi and the to the newspaper in realtime from all over the city. distance.
surrounding areas. The process then continued with Accidents, tragedies and ad-hoc interviews are now The game features social networks integration. The
the wireframe and graphic design for iPhone and the sent by the users from places where the professional A collision detection algorithm has been implemented user can share its score with Facebook, Twitter or via
beginning of the implementation. In parallel, the reporters can’t be present otherwise. to detect crushing into mines, collecting bonuses, email. Within the options sections, besides controlling
design and implementation for the other platforms, hitting the upper or lower limits of the playground or the music level and game sounds, one can choose
iPad, Android and finally Windows Phone followed, The app includes a custom built PDF reader solution reaching the next level. A uniform spread algorithm between multiple themes.
adjusted for the native look and feel of each. allowing the readers to see even the print version of has been used for mine and bonus placement, also
News articles are delivered as soon as they are the newspaper every day.
available, and the most important are pushed
mCommerce solution:
DjSuperStore
For iPhone
DjSuperStore is an online shop for DJ and musical were implemented by the same company that
production equipment. Opened in 2007, the shop is created the e-commerce web site.
one of the leading providers of high end
DJ equipment in Romania. They are involved in The application is dynamic: categories,
projects promoting local creative DJs and related events. sub-categories and products can be added and
deleted from the backend. All the data is cached
In 2010 they approached Mobile Touch with the within the app for offline viewing. For each product
purpose to implement a mobile commerce solution the user can see technical details, price and even a
to complement their existing website and showroom. photo gallery.
The project involved the collaboration between our
companies and the e-commerce provider Content Speed. Search functionality complements the app, also

The process started by identifying the goals of the


implemented using web services. The customers
can at any time place a call with the operators at Games
app and creating wireframes. The client already had
a fulltime graphic designer employed and chose to
DjSuperStore to finalize the orders. The large value of
the items and their specialized nature makes buying and
Lifestyle
realize the graphic design in-house. The web services from inside the app impractical.
FOR MOBILE BUSINESS

Telephone: +40 785 296 286


Website: www.mobiletouch.eu
App Store: http://itunes.apple.com/artist/id333262103
Address: Mobile Touch S.R.L.
Sos. Bucium 23
700282 Iasi
Romania