Reliable Insurance Demands SSO D d

AssureBridge A B id
B2B Single Sign-On (SSO) Made Easy g g ( ) y
Oleg Cohen

Oleg.Cohen@assurebridge.com Ol C h @ b id
Page  1

 Business Problem  What is AssureBridge  Value Proposition

AGENDA

 Demo  AssureBridge Difference

Page  2

Business Problem – B2B Partner demands SSO
Users login to use the site Users need to be seamlessly logged in

Reliable Insurance Demands SSO

Page  3

Customer Need
BUSINESS DRIVER:

Partner’s Site

Your Site

?

To meet partner’s requirement for Web i W b integration with your online offering i ih li ff i

CUSTOMER PAINS:

 Risk of losing profitable business opportunity  Company lacks ability to implement SSO quickly  Partner insists on complex standard compliance  Staff can’t provide adequate on-going support

CUSTOMER NEED: Rapidly implement reliable Internet SSO functionality
Page  4

Customers See Internet SSO as High Risk Client’s actual planning notes flagging timely SSO integration as Risk++

Page  5

AssureBridge Offering – SSO Exchange Fully-Managed Hosted Single Sign-On Service
Connects to your business Web applications Powers seamless SSO between your web applications and your partners’ Provides professional setup, configuration, setup configuration troubleshooting, and monitoring by AssureBridge experts
Page  6

Value Proposition – Fastest Implementation
Customer Satisfaction

Our customers: Fastest Implementation

Expertise

Reliable Hosting

Page  7

Value Propositi P ion

OUR ST TRENGTH HS

• Meet partner requirements in weeks vs. months in implementing robust and g standards-compliant Internet Single Sign-On

Value Proposition – Expertise
Customer Satisfaction

Our customers: Fastest Implementation
• Meet partner requirements in weeks vs. months in implementing robust and standards-compliant Internet Single Sign-On

Value Propositi P ion

OUR ST TRENGTH HS

Expertise

 No longer required to invest into hiring and retaining expensive and hard-to-find experts

Reliable Hosting

Page  8

Value Proposition – Support
Customer Satisfaction

Our customers: Fastest Implementation
• Meet partner requirements in weeks vs. months in implementing robust and standards-compliant Internet Single Sign-On  No longer required to invest into hiring and retaining expensive and hard-to-find experts hard to find e perts

Expertise

Value Propositi P ion

OUR ST TRENGTH HS

Reliable Hosting

 Leverage fault-tolerant infrastructure and expert support to maximize the service uptime

Page  9

Value Proposition – Lowers Barrier to Adoption p
Customer Satisfaction

Our customers: Fastest Implementation
• Meet partner requirements in weeks vs. months in implementing robust and standards-compliant Internet Single Sign-On

Value Propositi P ion

OUR ST TRENGTH HS

Expertise

Reliable Hosting

Benefit from a reliable and  No longer required to invest into hiring and retaining expensive affordable and hard-to-find experts hard to find e perts Internet SSO solution  Leverage fault-tolerant g
infrastructure and expert support to maximize the service uptime

Page  10

AssureBridge Positioning
For small and medium businesses p p who are under partner pressure to rapidly implement complex Web Single Sign-On SSO Exchange is an affordable full-service hosted solution that delivers the most reliable standards-compliant standards compliant Internet SSO functionality in the least amount of time To enable high level of customer and partner satisfaction and the growth of their business. g
Page  11

AssureBridge SSO Solution

DEMO*
* Demo Screenshots are available in the Appendix

Page  12

Secure Internet SSO is Highly Complex
Secure and reliable Internet SSO involves many complex interactions among multiple distributed parties. AssureBridge shields you from these complexities.
Step 8:  Browser redirect  User to Speedy Rental site  with secure SAML token in  request

1 8 Customer

Step 1a: User logs into  Reliable Site Step 1b: User  Clicks on Rent‐A‐Car Site  Link

Speedy Rent‐A‐Car  Domain  (https://www.speedyrental.com) Speedy Rentals  Secure Partner Site
Custom SSO Plug‐in
User Store

7

3

Reliable Insurance Domain  (https://www.reliableinsurance.com) Reliable Insurance
Link to Rent a Car

9
Application Component

Step 9:  Decodes the token,  extracts user info and binds  into Portal session context.

Step 3: IDP  Redirects to  Browser  with a  Browser with a SAML artifact  token

Step 7a: SP validates SAML Assertion  Cryptographic signature Step 7b: SP  send s browser secure SAML  token with encrypted user attributes

2
Step 5: SP  requests SAML  assertion via a  SOAP service

Step 2a: Portal Sends  Request to IDP  Step 2b: IDP gets  Step 2b: IDP gets attributes, builds SAML  Assertion , signs with a  Partner A’s Private Key

4 SAML  Service Provider (SP)
Step 4: User Browser redirects  artifact token to SAML SP

IDM 5 SAML Identity  Provider (IDP)

User Store

6
Step 6: IDP returns SAML  assertion via a SOAP service

Page  13

Key SSO Challenges
Expertise  True experts are hard to find  Knowledge gaps are risky Security y  Potential legal and audit exposure  Data privacy protection Time-ToTime-To-Market  Build implement Build, implement, and integrate  Negotiate and coordinate with partners Operations p  SSO issues = relationship problems  SSO issues require complex troubleshooting

issues

Page  14

Key SSO Challenges – Expertise
Expertise  True experts are hard to find  Knowledge gaps are risky Security y  Potential legal and audit exposure  Data privacy protection Time-ToTime-To-Market  Build implement Build, implement, and integrate  Negotiate and coordinate with partners Operations p  SSO issues = relationship p problems  SSO issues require complex troubleshooting

issues

Page  15

AssureBridge Solution – Expertise
Expertise  SSO protocol configuration  Web application integration Security y  Potential legal and audit exposure  Data privacy protection Time-ToTime-To-Market  Build implement Build, implement, and integrate  Negotiate and coordinate with partners Operations p  SSO issues = relationship p problems  SSO issues require complex troubleshooting

issues

Page  16

Key SSO Challenges – Time-To-Market
Expertise  SSO protocol configuration  Web application integration Security y  Potential legal and audit exposure  Data privacy protection Time-ToTime-To-Market  Build implement Build, implement, and integrate  Negotiate and coordinate with partners Operations p  SSO issues = relationship p problems  SSO issues require complex troubleshooting

issues

Page  17

AssureBridge Solution – Time-To-Market
Expertise  SSO protocol configuration  Web application integration Security y  Potential legal and audit exposure  Data privacy protection Time-ToTime-To-Market  Rapid provisioning  Lightweight SSO adapters  Integration test harness Operations p  SSO issues = relationship p problems  SSO issues require complex troubleshooting

issues

Page  18

Key SSO Challenges – Security
Expertise  SSO protocol configuration  Web application integration Security y  Potential legal and audit exposure  Data privacy protection Time-ToTime-To-Market  Rapid provisioning  Lightweight SSO adapters  Integration test harness Operations p  SSO issues = relationship p problems  SSO issues require complex troubleshooting

issues

Page  19

AssureBridge Solution – Security
Expertise  SSO protocol configuration  Web application integration Security y  Leverages industry standards  Secure multi-tenant platform  Fully auditable system Time-ToTime-To-Market  Rapid provisioning  Lightweight SSO adapters  Integration test harness Operations p  SSO issues = relationship p problems  SSO issues require complex troubleshooting

Page  20

Key SSO Challenges – Operations
Expertise  SSO protocol configuration  Web application integration Security y  Leverages industry standards  Secure multi-tenant platform  Fully auditable system Time-ToTime-To-Market  Rapid provisioning  Lightweight SSO adapters  Integration test harness Operations p  SSO issues = relationship problems  SSO issues require complex troubleshooting

Page  21

AssureBridge Solution – Operations
Expertise  SSO protocol configuration  Web application integration Security y  Leverages industry standards  Secure multi-tenant platform  Fully auditable system Time-ToTime-To-Market  Rapid provisioning  Lightweight SSO adapters  Integration test harness Operations p  24x7 support  Robust enterpriseclass platform  Early warning system  Triage

Page  22

Summary AssureBridge rapidly delivers reliable SSO empowering you to:
Connect to your partner in record time Support complex SSO standards without adding staff pp p g Provide your end-users with reliable solution Avoid an expensive product purchase and installation
Page  23

Q&A

What are your questions?

Page  24

For dditi F additional information, li f ti including a personalized demo please contact Oleg Cohen
AssureBridge, Inc.
Oleg.Cohen@assurebridge.com g @ g 617-455-7927 Visit our Web Site at: http://www.assurebridge.com

Page  25

APPENDIX

Page  26

How do we solve the problem?
Without AssureBridge
Partner A Web Site A
Integration ($$)

Partner B Web Site B
Integration ($)

Commercial C i l SSO Product ($$$)
SSO Infrastructure + Operations ($$)

Home-Grown H G SSO Product ($$)
SSO Infrastructure + Operations ($)

Page  27

How do we solve the problem
Using AssureBridge Services
Partner A Web Site A
Integration ($)

Partner B Web Site B
Integration ($)

( ) ($) SSO Exchange: g  Hosted AssureBridge SSO Services  Robust & Reliable Infrastructure  W ld Cl World-Class O Operations ti
Page  28

AssureBridge SSO Solution for Speedy Rental

DEMO

Page  29

Business Case
• Speedy Rental is a small regional provider • Reliable Insurance is a large national company • S Speedy h an opportunity to expand its business d has t it t d it b i by partnering with Reliable Insurance • Reliable has implemented an expensive commercial Internet SSO platform • Reliable requires all its partners to support seamless SAML-based logon for its customers • Speedy lacks ability to develop and maintain its own SSO solution and is under pressure to deliver • Speedy chooses AssureBridge to help it quickly and reliably connect with th d li bl t ith the demanding partner di t
Page  30

Demo

BEFORE SINGLE SIGN-ON

Page  31

No SSO Experience – Login Page

Log into Your Site

Page  32

No SSO Experience – Partner Link

Click on External Link

Page  33

No SSO Experience – Need to Log In Again

Prompted to Log In Again (Another User ID and Password)

Page  34

No SSO Experience – Partner Site

Click on Logout Link

Page  35

No SSO Experience – Logout

Logged Out from Partner

Page  36

No SSO Experience – Still signed in

Remained signed in with Reliable

Page  37

Demo

SINGLE SIGN-ON EXPERIENCE

Page  38

Desired SSO Experience – Login Page

Log into Your Site

Page  39

Desired SSO Experience – Partner Link

Click on Partner Link

Page  40

Desired SSO Experience – Partner Site

Seamlessly taken to Partner Site Click on Logout Link

User ID and Profile Information Transferred Between Sites

Page  41

Desired SSO Experience – Logout

Logged Out from Partner

Page  42

Desired SSO Experience – Logged Out from All

Signed out from both sites

Page  43

Sign up to vote on this title
UsefulNot useful