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A TRUE Beginners Guide To Internet Marketing
How to “start” and “build” your own online business even if you have NO MONEY, NO PRODUCT and NO EXPERIENCE! By Matt Henderson
About: Matt Henderson is a successful Internet marketing entrepreneur marketing products directly through pay per click advertising, search engine optimization and the other methods described in this book. President of TrafficMatt, Inc., and owner of MyOnlineSuccess.com, Matt says “I am excited by helping complete beginners, just like I was once, to start and build their own internet successful internet marketing business”…”I know that if I can do it, anyone can”…”I love the Internet and the opportunities it creates for nearly anyone to truly succeed”. Matt has been featured in the book “Internet Riches: The Simple Money-making Secrets of Online Millionaires by Scott Fox” and interviewed as one of Commission Junction's Success Stories in June of 2005.
- Page 1 © 2008 - MyOnlineSuccess.com – All Rights Reserved http://www.myonlinesuccess.com
The TRUE Beginners Guide To Internet Marketing
All content contained within the “A TRUE Beginners Guide To Internet Marketing: How to start and build your own online business even if you have no money, no product and no experience whatsoever” belongs to and is the sole property of its respective author, Matthew Henderson. NO RESALE RIGHTS ARE ACCORDED WITH THE SALE OF THIS BOOK! Reproduction, copying, or any other form of use of the pieces contained within the book is STRICTLY FORBIDDEN without express permission from the author him or herself. If perjury is discovered the offenders will be prosecuted to the full extent of the law. These rules have been established to protect the rights and ownership of the authors and to ensure that their work is upheld as their own.
These rules have been established to protect the rights and ownership of the authors and to ensure that their work is upheld as their own.
DISCLAIMER: The publisher has strived to be as accurate and complete as possible in the creation of this report, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the internet. While all attempts have been made to verify information provided in this publication, the Publisher assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, peoples, or organizations are unintentional. This report is a beginners guide to internet marketing. In practical advise books, like anything else in life, there are no guarantees of income made. Readers are cautioned to rely on their own judgment about their individual circumstances to act accordingly. This report is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting, and finance field.
- Page 2 © 2008 - MyOnlineSuccess.com – All Rights Reserved http://www.myonlinesuccess.com
The TRUE Beginners Guide To Internet Marketing
Table of Contents:
YOU CAN TOO!...................................................................................................................7 No Money… No Product… No Experience..............................................................................7 What is Affiliate Marketing?.................................................................................................8 10 Most Common Affiliate Marketing Questions & Statements................................................8 5 Things For Success In Affiliate Marketing...........................................................................9 1) Willing To Change:......................................................................................................9 2) Create Relationships:................................................................................................10 3) Have a plan:.............................................................................................................11 4) Build my list..............................................................................................................13 5) Seeking The Advise Of Others....................................................................................15 Let’s Get On With It..........................................................................................................16 5 Step Marketing Plan.......................................................................................................17 That is it! Simple yet effective!...........................................................................................17 Picking A Niche.................................................................................................................18 Finding A Product..............................................................................................................23 Browse with your keyword phrase:.................................................................................23 Browse The Internet:....................................................................................................23 Join Affiliate Networks:..................................................................................................24 Affiliate Program Directories:.........................................................................................27 Building A Keyword List.....................................................................................................28 How To Build A Keyword List:........................................................................................29 1) My merchants website...............................................................................................29 2) Google Adwords Keyword Tool...................................................................................30 3) Keyword Variations...................................................................................................31 4) Editing Your Keywords..............................................................................................32 Building a Website.............................................................................................................33 Website Basics:.............................................................................................................33 Fonts:...........................................................................................................................34 Links:...........................................................................................................................34 Navigation:...................................................................................................................34 Bullets And Bold:...........................................................................................................34 Testimonials:................................................................................................................34 Content:.......................................................................................................................35 Remember... simple and clean is good!..............................................................................35 Call To Action:..............................................................................................................35 Graphics:......................................................................................................................35 Website Colors:.............................................................................................................36 Standard Elements:.......................................................................................................36 Website Layout:............................................................................................................36 Main Theme:................................................................................................................37 Website Sections:..........................................................................................................37 Website Pages:.............................................................................................................38 Overall Layout:.............................................................................................................38 How to Build a Website.....................................................................................................42 Free website builders:...................................................................................................42 Building A Website............................................................................................................43 Building A Blog..................................................................................................................50 - Page 3 © 2008 - MyOnlineSuccess.com – All Rights Reserved http://www.myonlinesuccess.com
..108 How and why you should invest in your company:...102 The importance of building a subscribers list......................................105 Strategies for getting people on your mailing list......................................111 ......................................................................myonlinesuccess.................82 2) Forums And Groups:...........................................59 Installing Your Wordpress Blog............................................................................................................................................................................................................................................................................51 Creating A Blog With Wordpress....................................................................................................................................................................................................................................................................84 3) Social Networks and Social Media Marketing:.......................................53 Setting Up a Hosting Account..............................................101 Website Examples...................................................................................................................................................................110 Make Money with this Book!..............................................79 1) Paid Traffic:...................................................88 4) Article Directories:.....................................................................................99 Popular article directories:............................110 Resource Guide.........................................................................61 Making Changes to Your WordPress Blog ............................................78 Getting Traffic................................................................................104 Autoresponder Software.......................................................................107 2) Popup / Drop-In.......................................com .........................................................The TRUE Beginners Guide To Internet Marketing Advantages of a Blog:............................................................................................................................................................................................................................................................52 Choosing a Domain Name.............................................................................................................................................................................................68 Outsource: Hiring Someone To Build A Website..................109 In Summary:..................................................................50 Free blog software:..............................................................................................................................................87 Popular Social Networking Sites are:...............................................MyOnlineSuccess.......................................54 Linking Your Godaddy Domain to Your Hosting Account..........................................108 3) Request Form On Website................................................................................................................................................................80 Pay-Per-Click Advertising (PPC)...com – All Rights Reserved http://www..............................................Page 4 © 2008 ...................................106 1) Squeeze Page..............51 Setting Up A Wordpress Blog Step-By-Step............80 Press Releases:....................................................................................................
. up until 2003. laying ceramic tile... It was right after Christmas so my wallpaper business was a little slow just as it usually was at that time of year. And when none of that worked..com – All Rights Reserved http://www. a good friend of mine (Rusty Johnson) that I hadn’t seen in years dropped by my house and told me about his internet marketing business. all the while I was still hanging wallpaper every day. "If you want to know what it is that I do. I delivered newspapers every morning for a year and a half. He talked about the money he was making but he wouldn’t say much more than that. My name is Matt Henderson. I . That’s what my dad had done and therefore I just fell into it. what would it be? Let me tell you a little about myself. However. So I finished up what little I had to do and took off to Nashville the very next week.Page 5 © 2008 . So guess what? I saw the opportunity and I jumped on it. And just a few years ago.The TRUE Beginners Guide To Internet Marketing Introduction: Let me ask you a question! If you could have anything you wanted.” Well. And just so you understand what Rusty had to work with..MyOnlineSuccess. I stayed at Rusty’s house for three days and during that time he walked me through every single step that he used in his online business. I even tried trading options in the stock market. that's for sure because God knows that I pretty much tried everything under the sun to make it happen. and I do mean anything. then come visit me for a few days in Nashville and I'll show you. I didn’t know what a browser was. I tried painting. I didn’t know ANYTHING about computers or the internet. I mean. right before he left he said. I was an everyday wallpaper hanger. I had always dreamed of having more and being able to give my family more but it seemed that wealth had just eluded me for some reason or another.myonlinesuccess. sheetrock.. But then guess what? Out of nowhere.com . But I didn’t much like it. it wasn't for a lack of trying.
I didn’t know how to make a new folder. I had this vision and I was not going to let go until I reached my goal. many times. playing Free Cell. etc… When it came to computers I basically didn’t know the first thing about anything! Well. I mean. He was telling me that the sky was the limit and that it was up to me what I did with it. Well. “$250. “How much would it take to take care of you and your family and to live the life that you want?” I thought about it and said. and I can still remember standing in his kitchen when he asked. Anyway. etc. and I had just learned how to balance to the checking account in Quicken. get home about four or five in the afternoon and work on my internet business until nearly midnight or longer every night. I went home and for the rest of that year I would get up early in the morning and work on my internet business. but it only inspired me more. “How much money would you like to make?”. etc. as you can see. Rusty had his hands full with me. Rusty then said to me. within that three days at Rusty’s house I took notes… lots of notes.Page 6 © 2008 . I think it was around the fourth or fifth month that I made around $1500. I didn’t know what a notepad was or anything. I’ll tell you what I did with it.myonlinesuccess. My knowledge of the computer consisted of me browsing the internet. . There was also a motocross game that I absolutely loved playing called Motocross Madness. That was January 1.00. Although I did call Rusty for help many. sell the product. create a product. “That was the same goal that I had when I first started.MyOnlineSuccess. As he taught me I wrote down every little detail because I knew that once I returned home that it was a whole different ballgame. how was I supposed to build a website.com – All Rights Reserved http://www. 2003 when I went to Rusty’s.” Meaning… that he had reached his goal! Man that sparked something in me.000 a year as a wallpaper hanger. I would then go hang wallpaper during the day. I was determined that I was going to succeed at this. For the first few months I made a little money… not a whole lot.000 a year!” Now you have to know that for me that was out there because at the time I was averaging only about $40.The TRUE Beginners Guide To Internet Marketing didn’t know how to copy and paste.com .
a wallpaper hanger that didn’t know anything about a computer could succeed doing this.00! And the following month I think it was somewhere over $5000. If you do you will have it! To your success.myonlinesuccess.00. never quit. no product and no experience? Not many. then… YOU CAN TOO! I truly believe that.com – All Rights Reserved http://www. but I’m going to show you how. But it’s all up to you! Let me ask… “What is your dream? What is your goal? How much money would it take to take care of you and your family and to live the life that you want? Think about it… write it down… read it out loud several times a day… believe it… and never. in the middle of December 2003 I quit hanging wallpaper for good and I have never looked back. Matt Henderson No Money… No Product… No Experience The title of this book leads you to think that you can break into the internet marketing business with absolutely no money. That was more than I would normally make in a full month hanging wallpaper! To get to the point. I was making over four times the amount of money that I was as a wallpaper hanger and within two years I had reached the goal that I set for myself that night standing in Rusty’s kitchen. Moreover.com .Page 7 © 2008 . no product and no experience.MyOnlineSuccess. . The only reason I told you my story was so that you could see that if someone like me. Well guess what? You can! Think about it… what other business can you start without any money.The TRUE Beginners Guide To Internet Marketing Now I was getting excited! Then the next month I made over $3000. Now that’s enough about me.
How much time will it take? 6. 2. How do I get started? 4. If they buy something. I know it can't be that hard. I'm not good at anything. And I’ll show you what to do! Let me first say that this book explains how to make a living through the use of affiliate marketing which is what I have done since 2003. How can I use the internet to promote my business? 8.com – All Rights Reserved http://www. and as for the experience… it’s not hard to do. people will pay you to market their product. In ways.myonlinesuccess. But the marketing methods that I will explain will work for anyone in internet marketing. It’s just knowing what to do. the higher the better.The TRUE Beginners Guide To Internet Marketing For instance. I work for commissions ranging anywhere from 5% to 100%. 3. customer complaints or anything else associated with the product.com . I don't have a product. Does it have anything to do with Ebay? 9. The great thing is I don't have to deal with the production. 7.Page 8 © 2008 . But in other ways it is so different. I receive a commission. affiliate marketing is the same today as it was in 2003 when I got started. I don’t have any money. 10 Most Common Affiliate Marketing Questions & Statements 1. 5. People then come to my site and click on a link or banner that takes them to the merchants site. I don't know how to build a website. can it? 10. with internet marketing there are places where you can advertise for free. And naturally. shipping. What is Affiliate Marketing? Affiliate marketing is where I sell other peoples/companies products and in turn for selling their product I receive a commission.MyOnlineSuccess. The way I have accomplished this is by building websites or web pages and placing links or banners on my site or page to a merchants site with whom I have an affiliate agreement with. What kind of money can I expect? .
but these the 10 most common questions and statements that I get from people all the time! Others are. if you want ANYTHING bad enough.. 3... 2. you can have it! I really and truly believe that you can achieve any dream that you have. then anyone can do it"? And you know what? In reality. 5. 5 Things For Success In Affiliate Marketing The following five points are things that I found I must be willing to do in order to achieve the level of success that I was expecting in affiliate marketing. 1.Page 9 © 2008 . and I'm going to show you how.. and "Well it can't be that hard if you can do it. "Can you browse the internet?” If so then "YES. That is. 4..MyOnlineSuccess. "Will I be able to do this"? Then let me answer by asking you a question. Willing to change Create relationships Have a plan Build my list Seeking the advise of others 1) Willing To Change: . I have found out that most people are not willing to do that! The top 10 questions and statements above are not even a concern if you want to succeed in affiliate marketing. if you are willing to pay the price that it takes to achieve it.. you can do this"! :-) If you get to know me at all then one thing you will definitely hear me say at some time or another is "If I can do it.. However. right"? And you know what? They are right! So if you are asking yourself. The truth is. "Just what is it that you do?". I will explain each of these in detail.com – All Rights Reserved http://www....myonlinesuccess.The TRUE Beginners Guide To Internet Marketing Now I am sure there are many more questions and statements that I could have listed in that top 10 list. "How can I do what you do?".com . anybody can do what I do.
And guess what? This is where I lacked the most in my internet marketing efforts. as you have probably heard before. Ways to create relationships online is through forums. but now that I have realized the importance of it. you are joining a community of people that are involved in the same type of business as you or have the same interests as yourself. seminars and any other way that you can think. So if you are going to get involved in online marketing. groups. I had never been much of a socializer and therefore I didn’t create many relationships.The TRUE Beginners Guide To Internet Marketing Get out of your comfort zone! We all have them… comfort zones! I know that I do.MyOnlineSuccess. Right? . and what works today may not work tomorrow or in a year from now. The same thing goes when you join a social network. when you become part of a forum or group.com .myonlinesuccess. or when you send emails to your list of subscribers. relationship is vital to success. social networking. you need to get out of your comfort zone and be quick to change. 2) Create Relationships: In any business. You can’t expect to have something different by doing the same thing tomorrow that you are doing today. they are going to by from you much quicker than they will ANYONE else on earth! So get used to it because you will be hearing me say this time and time again throughout this book… YOU HAVE TO CREATE RELATIONSHIPS!!! Creating relationships is possibly the most important thing I can say.com – All Rights Reserved http://www. Treat them as friends that you care about. You see. the most important thing inside or outside of business is our relationships with others. when it comes down to it. or when you attend a seminar. Relationships will take you a lot farther in a much shorter time than if you try to get there all by yourself. email lists. However. We do what we are used to doing because it comes EASY to us. Then if by chance you are talking to or emailing people that you have a relationship with and they want what you have. I have found relationships to bring me the most happiness and success.Page 10 © 2008 . And really. You create relationships. Don’t try to sell to these people. With the internet things change pretty quickly.
See the end goal of what you want before you start. for the first few years as an online marketer my plan was simple. An example business plan might be something like this: A) Find a Product B) Get Traffic C) Capture Emails . but you still have to start out with a plan... So. If you really.com . YOU CAN! But you MUST have a plan! Think about it.. I figured out what I needed to do in order to make that happen and I did it. You have to be specific! You have to have a plan on making it happen..The TRUE Beginners Guide To Internet Marketing 3) Have a plan: Why a plan? Because you have to know where you plan on going in order for you to get there.com – All Rights Reserved http://www.MyOnlineSuccess. A plan is REQUIRED! And you can't just say I plan on being successful..myonlinesuccess. I'll say it again. For example. And guess what? It paid off really well for me. then you must have a plan. to put up as many web sites as I could and market as many products as I could so that I could earn as much money as possible. You don't go on vacation to a new place you have never been to before without getting the directions first do you? You have a plan to get there! This is even more important in a business. in order to achieve your ultimate goal and have the success that you know is yours to have. As a matter of fact.Page 11 © 2008 . The plan might have to change in one way or another along the way.. a lot of the work that I did then is still earning me money. Think it through and write it out. really want the success that you say you do and plan on reaching your ultimate goal.
I say that you have to test yourself and find out which way is best for you and your product. There are many different ways to go about it. get traffic or visitors to come to your webpage. we will discuss that more later. In that case you would still need to break each step into lots of smaller steps to create your entire business plan. For the moment let’s act as though the above example is our plan. And others would rather send them to a webpage with a form on the side of the page that allows the visitors to join a newsletter or ezine if they choose to do so. on your product page you could capture your visitors name and email addresses. However.The TRUE Beginners Guide To Internet Marketing D) Product Pages E) Email List for Future Sales Now that would be an overall business plan. and then you can create a relationship with them through emails resulting in many more sales over the course of time.Page 12 © 2008 .com . Others prefer to send them to a page with a drop in form for the people to fill out to join their newsletter. Lots of people insist on one way or the other being the best way to do it. lots of people prefer to send their traffic to a squeeze page to capture their visitors email information. Let's sort of do that here: A) Find A Product Research a product Checkout the products website What kind of commission are they paying See how many people are looking to buy a product like that Check the competition See how others are marketing that type of product B) Traffic Post in forums Social networks Paid Traffic Build a blog Create Articles . For instance.myonlinesuccess. You would find a product to promote. That was just a sample business plan.com – All Rights Reserved http://www.MyOnlineSuccess.
And by trying different things you will find things that work for you that may not work for others. I encourage you to modify it and make it yours because there is no one size fits all theory. Now I'm not trying to overwhelm you.myonlinesuccess. When I say "build my list" I am simply referring to building a list of .com . posting the articles in article directories. And just so you know. I am going to simplify it by giving you a simple five step plan that you can use over and over again. but just in case let me clarify. and on and on and on.com – All Rights Reserved http://www. 4) Build my list Ok. I just want you to see the importance of having a plan! You can't just jump into something blindly and expect everything to go wonderfully. But with a plan you can evaluate each step and see what is the most important things that should be taken care of first and so on. creating pay-per-click accounts with ads and campaigns. you may already know what I mean by building a list.The TRUE Beginners Guide To Internet Marketing - Social Networks C) Capture Email Squeeze Page Web Page with drop in form Web page with form on side D) Product Page Build website Write content Website Graphics Affiliate Links E) Email List of Subscribers Write Newsletters Setup Autoresponders And yet that list could be broken down even further such as creating a keyword list. But as with anything.Page 13 © 2008 .MyOnlineSuccess.
The reason being. for my first 4 years I did not build a list at all! Well actually I did have people to sign up for a newsletter from one of my sites. For instance. then you could provide them with more information about your product or service thereby positioning yourself as the expert in this field. Building a list of subscribers is not mandatory to your online success. I was leaving money on the table. then you may have lost that sale forever! However.com . Moreover.Page 14 © 2008 . "the money is in the list".. but it is a very smart online strategy. If you do that. your main purpose and goal should be to help those on your list in anyway that you can. "having a list is the most important thing".The TRUE Beginners Guide To Internet Marketing subscribers. However.com – All Rights Reserved http://www. I have heard and read for years the saying. You see. And if you just so happen to be number 3 in the sequence. but in a 2 or 3 year span I only wrote them a handful of times. You want to always be thinking.. The reason why I say that is because it is much easier to market to people that you have a relationship with than it is to market to a complete stranger. if they happened to sign up for your newsletter. But… since I didn’t utilize the strategy of a list. it is most likely they will buy from you because they trust you. many of them will buy from you because we have created a relationship. .. it is a fact that it takes most people being exposed to a product six or seven times before they actually buy the product. but you can market to them and sell to them over and over and over again… sometimes for years down the road. Let me repeat here what I said above because this is of high importance! You want to create a "RELATIONSHIP" with the people on your list. how can I be of service and help to you. people that have visited my web site and signed up for my newsletter or ezine. and yet again I have heard it said. it is much easier to market to people that you have already done business with before than it is to attract new visitors to your website every day. And it’s just a fact that people will buy from people they know and trust before they buy from a total stranger. then when you present them with an offer. you are building a "Relationship" with them. when they get ready to purchase.. And then. Another advantage of having a list of subscribers is not only will you have the opportunity to sell them your initial product.MyOnlineSuccess.myonlinesuccess. when you write your subscribers on a regular basis.
and I am. days. For instance. answer questions and discuss different subjects together.MyOnlineSuccess.The TRUE Beginners Guide To Internet Marketing People value relationships! 5) Seeking The Advise Of Others This is a very important aspect of internet marketing and one that you have already taken advantage of by buying this ebook.myonlinesuccess. A) Forums and Groups B) Social Networks C) Seminars A) Forums and Groups Forums and groups are free to join and are like communities where people with the same interests hang out and discuss things together. You can find answers to pretty much anything pertaining to your subject and you can see the latest things that everyone is talking about in that particular industry.com . For instance. every time I had a problem I would call him up and he would help me out. I would go to a community (forum or group) full of guitar players. and I wanted to see what other affiliate marketers were doing and talking about I would go to a forum full of affiliate marketers. I might could have studied and figured out how to do what I do if I had gotten lucky and ran across the right material. If I was an affiliate marketer.Page 15 © 2008 . in my case when I started out I had Rusty there for me who showed me everything from beginning to end. but not only that. . There are other ways that I also suggest you seek out the advise of others.com – All Rights Reserved http://www. One thing I know for sure. months or even years that you would have spent trying to figure out what they could show you in a minimal amount of time. I have found out in more than one instance that by getting the right help you can save hours. By joining one of these communities you can ask questions. But it is much better and easier to get help from someone that is already a success at it. if I was a guitar player and I wanted to associate with other guitar players. The first two cost nothing and are highly effective ways for getting traffic to your website (which we will talk about later) and for getting and giving advise related to a specific product or resource.
besides the relationships that you will build. There are many others as well and these go right along with the same principal as forums and groups. SO LET'S GET ON WITH IT! . Lots of the people that you meet at seminars you will see again and again if you attend many of them because these people go mainly for the relationships that they build there.. Facebook and FriendWise. "Am I Right"? You want the easy step-by-step process that you can use to build and run your own business. you will also learn of the latest strategies that other internet marketers are using to explode their businesses and which you may have never heard of unless you were there. this is what you have been waiting for. C) Seminars Seminars on the other hand are not free but are highly recommended whenever you can attend..myonlinesuccess.. Sometimes these things that you learn could possibly even DOUBLE your business or more in a very short time. sometimes almost overnight. Also. They are websites like MySpace.com .The TRUE Beginners Guide To Internet Marketing If something is changing or if there is a new way of doing things. B) Social Networks Social networks.com – All Rights Reserved http://www. Whenever possible… attending seminars are a must! Let’s Get On With It Alright. People hang out in social networks for the sole purpose of creating relationships and talking with other people that have the same interests as themselves such as affiliate marketing in this case.MyOnlineSuccess. and that is invaluable. other marketers in the forums are going to be talking about it. like forums and groups are free to join.Page 16 © 2008 .. And just by talking with other affiliate marketers you will learn of things they do that you don't and vice-versa.
"You really can have it if you want it bad enough.The TRUE Beginners Guide To Internet Marketing Let's call it the Only TRUE Affiliate Marketing made easy system designed in a step-by-step plan that works absolutely 100% of the time.... . you can create a thriving and growing business.MyOnlineSuccess. you then need a product to sell… and there are loads of places to find products to market. I would buy that one myself! But you know what? There's no such thing. and make up your mind that success is yours and nothing in this world can keep you from it. NO MATTER WHAT!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Then you will have what you say! And in that context only will I say YES. If you follow this five step plan. EVERY TIME! Now I have to admit.” 5 Step Marketing Plan My plan is just a simple five step process.. but like the example that I gave earlier it can be broken down into many smaller steps.. You know why? Because it all boils down to just one single person. "How bad do you want it". website or blog Getting traffic That is it! Simple yet effective! This is basically what I have done for the past several years with much success! You want to pick a niche… one that is not overcrowded but you want to make sure that people are looking for the product that you are selling. YOU! Now if you will do what I say and implement the strategies that I explain to you.Page 17 © 2008 . The Master Plan: 1) 2) 3) 4) 5) Picking a niche Finding a product Building a keyword list Building a webpage... this is a TRUE affiliate marketing made easy system designed in a step-by-step plan that works absolutely 100% of the time.myonlinesuccess... Once you choose a niche..com . every time! First let me ask you.com – All Rights Reserved http://www.
Now I didn’t say you had to be an expert. they get brain overload and more often than not. Picking a niche seems to be one of the hardest things for most people when first starting. I was a wallpaper hanger and that was all it seemed that I was good at. experience.Page 18 © 2008 . That’s why we pick a niche. I know it was for me when I first began. So here’s something to help you… First create a list of things that you are good at.com – All Rights Reserved http://www.com . Don’t worry. I mean really. You need a store front or a place where people can go to see what you are selling and this is where a webpage. they don’t buy anything at all. if you have never attempted to do this before it may seem like a bit of a challenge.myonlinesuccess. website or blog comes in to play. Picking A Niche Warning: Don't try to offer everything or don't try to be a one-stop shop for all things. you need to get traffic or visitors to your site so that you can sell them your product.The TRUE Beginners Guide To Internet Marketing Building a keyword list is a very important step because the keyword list is what you will use to market or bring visitors to your website. There are lots of different ways to get traffic. knowledge or interest in.MyOnlineSuccess. but there are sites that make this very easy and free. And once you have that in place. It’s a fact that when people are offered to much. some of which are free and some which are paid. These could be anything such as: Stay at home mom Cooking Weight loss Relationships Leader . knowledge or interest. have some expertise. So let’s go through these a little more. I said good. And you may be thinking the same thing but it’s really not that hard to get started.
Also some of these may have been in the first list and that is ok… write them down anyway.com .The TRUE Beginners Guide To Internet Marketing Riding motorcycles Wallpaper hanging Decorating Basketball Swimming Parenting Counseling Singing Going to church Playing drums Finding bargains Giving speeches Stock market Landscaping Cutting grass Lawyer Writing Reading books Etc… Don’t try to over think these steps and don’t try to think in terms of I can’t teach others because I don’t feel like I know enough.com – All Rights Reserved http://www.MyOnlineSuccess. these could be anything that you like doing regardless of what it is.myonlinesuccess.Page 19 © 2008 . Now create a list of things that you like doing. I am telling you to just write these things down. This list may look like this: Spending time with my family Playing drums Singing Going to church Swimming Parenting Golf Vacation Stock market Riding motorcycles Reading books Exercise Landscaping . Just like before. Also don’t think in terms of that I can’t see how there’s a product for that.
then all the better. Those are the best ones. I suggest that you think about picking something that you like doing because this is something that you will be putting a lot of time into. put them side-by-side and compare them. So look at your list and choose one. I once tried real estate because I knew there was the potential to make good money with it.myonlinesuccess.Page 20 © 2008 . at least to begin with. That would be a good choice. Every time I tried to work on it I dreaded it. In any case. but I hated it. I finally decided to just scrap it and go with something else. . go with what you love doing and what will drive you. Stay at home mom Cooking Weight loss Relationships Leader Riding motorcycles Wallpaper hanging Decorating Basketball Swimming Parenting Counseling Singing Going to church Playing drums Finding bargains Giving speeches Stock market Landscaping Cutting grass Lawyer Writing Reading books Spending time with my family Playing drums Singing Going to church Swimming Parenting Golf Vacation Stock market Riding motorcycles Reading books Exercise Landscaping Now when you’re deciding on one.com – All Rights Reserved http://www.com . For example. Now you have somewhere to start. Now if you can pick something that you are good at and you like doing.The TRUE Beginners Guide To Internet Marketing Etc… Now take both lists.MyOnlineSuccess.
However. Figure 1 What you see in Figure 1 is a list of keywords that the search brought up at SeoBook. So for an example.com.com.com . basketball is not considered a niche but more of a broad category. Actually that could be a good idea. That’s not to say that you can’t build your site around the whole subject of basketball.Page 21 © 2008 . But basketball in itself is not too broad. Figure 2 .myonlinesuccess.The TRUE Beginners Guide To Internet Marketing But don’t run off without going through the rest of the process.com – All Rights Reserved http://www.MyOnlineSuccess. I will just enter the niche that I chose to research further which in this case is basketball drills. let’s choose basketball and enter it into the keyword tool at SeoBook. You want to check your competition and make sure there is enough people looking to buy in your niche before you go and spend the time to gather keywords and build a website and so on.com. The list you see to the right is only a partial list that was returned for our search at SeoBook. Instead of just entering the keyword basketball here. Now you want to make sure that there is a sufficient demand for the product that you are wanting to sell and to do that you will need to go over to the Google Adwords Keywords Tool. A niche related to basketball would be “basketball drills” or “basketball rules”.
The TRUE Beginners Guide To Internet Marketing Basketball drills shows that 27. there are lots of niches that I have chosen and didn’t make a penny on.500. The green bar indicates the amount of competition for these keyword phrases. And if you will notice in Figure 2 that the keyword at the very bottom of the image only shows 36 people searching for it in the last month. No green bar means very low advertiser competition. Lots of these can add up to many sales even though the searches per month for them are not all that much. Just so you know.Page 22 © 2008 . many more to choose from. But there are others that pay me very well each and every month. go through all of the steps to market it. the keyword phrases that you see in figure 2 are only a small portion of all of the keyword phrases that were returned for that search. Don’t disregard these keyword phrases. and it doesn’t work? Well.MyOnlineSuccess. the advertiser competition for that keyword is also very low. . Also. So from this observation do you think this would be a good niche with a sufficient number of people looking for this product? I would say definitely say so! IMPORTANT: What if you choose a niche. If the bars are almost completely green then the advertiser competition for that specific keyword is very high.100 people searched for that specific keyword phrase for the previous month and the approximate average search volume show 60. There are many. That is for a single month for that one specific keyword phrase! One other thing to pay attention to is the advertiser competition level which is the column containing the green boxes. chalk it up to experience and move on.com .myonlinesuccess.com – All Rights Reserved http://www.
If not. When you find one that offers an affiliate program.com . compare them. . if you really understand the importance of it all. Your job is to find it and choose the best one for you and your website.myonlinesuccess. Most of the time you will find it at the bottom of the page (but not always).com and perform a search. but we’ll talk about that later in the book. you will want to take notes. and join the site or sites that work best for you.MyOnlineSuccess. Three ways to find a product: 1. Affiliate directories Browse The Internet: One way to find a product is to just enter the keyword phrase for your niche into google. Once I'm on their page I look for a link that says affiliate program. Besides.com – All Rights Reserved http://www. affiliates. you are just moved another step closer to your ultimate success.com or yahoo. As you find these products in one of the ways described below. There are plenty of people offering affiliate programs for nearly any niche that you can think of. click through the link and see what their terms and conditions are. that is if you don’t already have a product of your own. don’t worry. associates program or referral program. and not all sites offer an affiliate program.The TRUE Beginners Guide To Internet Marketing So if one niche doesn’t work… just choose another and keep moving. Finding A Product Browse with your keyword phrase: There are several ways to find a product relating to your niche. I would then proceed to click through the links and visit each website to see if they are offering an affiliate program. Affiliate networks 3. Browse the internet 2. you never actually fail. There are several things you might want to consider when choosing one affiliate program over another.Page 23 © 2008 . As in our last example I would go to google or yahoo and enter the search term “basketball” or I may want to just enter the keyword “basketball drills” in order to bring up results specifically targeted to my niche.
there is almost always someone else that will accept you.MyOnlineSuccess. And the top three affiliate networks are Commission Junction. You can choose to receive a check in the mail or have it directly deposited into your account. Clickbank and Linkshare. things like commission rates. Hundreds if not thousands of merchants list their products at Commission Junction because they know it will immediately put their products in front of thousands of high quality affiliates. Affiliate networks also make it very easy to join a merchants program.The TRUE Beginners Guide To Internet Marketing If you like what you see in the affiliate program then you simply follow their instructions to sign up. If someone ever rejects you. Since your information is already on file with the affiliate network. affiliate networks offer many advantages: Get access to thousands of affiliate programs all in one place Find and browse products and services from many different categories Joining a merchants affiliate program is fast and easy Get paid on time every month (like clockwork) Normally offer high quality affiliate programs Access statistics for many programs all in one place It also very easy to view everything about several companies fast. Very nice! . You can count on receiving your check at the same time every month without a glitch.myonlinesuccess. Don’t sweat it though. You can browse products by category or by placing a search. As an affiliate marketer you can see that joining affiliate networks are definitely a must.com . Commission Junction (shown in Figure 3 below) is the largest of all affiliate networks. It’s also the neatest and the easiest to find what you’re looking for fast. how long cookies set for. see their terms and conditions laid out all nice and neat and if you want to sign up you simply click on the button labeled “Apply”. and what kind of tools they provide you with such as links and banners. single or multi-tier. Most sites will accept you as an affiliate immediately while some like to inspect your site first. One thing you can count on with Commission Junction is their payment.Page 24 © 2008 . Join Affiliate Networks: Affiliate networks are probably the easiest way of finding an affiliate program for nearly any niche that you are interested in. Once you find a product you can click on a link. Not only that.com – All Rights Reserved http://www. you generally only have to click a button to apply for a program and you’re done.
Many of their merchants pay some of the highest commission rates around… rates of up to 75%. and then enter your Clickbank Nickname which you will create when you join Clickbank’s marketplace. as well as advanced tools that can help you earn the most revenue possible.myonlinesuccess. it is a great place to find some of the hottest products on the market paying very high commissions. guides. Signing up for an affiliate program at Clickbank is very. but all in all. and software programs. Clickbank (shown in Figure 4 below) provides thousands of products and services to choose from such as ebooks. Actually you don’t really even sign up.Page 25 © 2008 . very simple.The TRUE Beginners Guide To Internet Marketing Figure 3 Commission Junction provides real-time tracking and reporting for both affiliates and advertisers. Simple and fast! . You simply click on the link for the product you are interested in labeled “create hoplink”. When you create your account at Clickbank you are automatically accepted to all affiliate programs in their network. It’s sort of cluttered. but finding a specific product at Clickbank is not nearly as easy as Commission.com – All Rights Reserved http://www. CGI scripts.MyOnlineSuccess.com . You can browse by category and they provide a search box as well.
Viewing a merchants terms and conditions. Linkshare has a very organized website which you can search for products by category or by search bar. Target.com – All Rights Reserved http://www. Disney.myonlinesuccess. 1-800-Flowers. including many from brand name companies like Dell.MyOnlineSuccess. Avon Products and American Express. Penney. checking stats.The TRUE Beginners Guide To Internet Marketing Payments to affiliates are made twice a month by Clickbank which are normally made within 15 days of the close of each accounting period.Page 26 © 2008 . LinkShare has thousands of products to choose from in its affiliate network in all categories. Figure 4 Linkshare (shown in Figure 5 below) was founded in 1996 and today runs one of the largest affiliate marketing networks on the Internet.com. . J. getting links and banners and signing up is very easy. Nordstrom.com .C.
By searching for affiliate .com – All Rights Reserved http://www.MyOnlineSuccess.Page 27 © 2008 .com . You will then be presented with a host of websites all of which you can click through and view their affiliate program directories.The TRUE Beginners Guide To Internet Marketing Figure 5 Other Affiliate Networks: 1) 2) 3) 4) 5) 6) 7) 8) 9) 10) Shareasale ClicxGalore clickXchange Performics RegNow Affiliate Window Trade Doubler NCS Reporting AzoogleAds Sunspotweb Affiliate Program Directories: Affiliate program directories are websites that have compiled lists of affiliate programs.myonlinesuccess. To find affiliate directories you need only to type in the keyword phrase “affiliate programs directory” or “affiliate program directories” in the search box and click "search".
you will attract the right kind of customers which can result in lots of sales.. For instance. That is way to broad unless you somehow think that you can interest those visitors to invest in your product of basketball drills.com . With such a broad keyword as basketball you can expect to see sites like nba. sportsillustrated.Page 28 © 2008 .. If you choose the wrong kind of keywords. this can be a good way to find a niche or get new ideas. if we go back to our earlier example of basketball drills. you can get no visitors to your website or the wrong kind of visitors which in turn means. then choosing the wrong kind of keywords can cost you a lot of money. basketball season or anything. So when signing up you will need to click on the link that will actually take you to another site where you can join that merchants program. And if you decide to market through the use of paid advertising or pay-per-click’s. Another reason I would probably avoid using such a broad keyword is because of the competition that you would be undertaking.com and many other big hitters such as this. Also. ncaa basketball. basketball. At affiliate program directories remember that these merchants don’t actually pay to be listed there. a keyword or keyword phrase is the word or words used to find your product or service within the search engines. NO SALES. basketball schedule. .MyOnlineSuccess.com – All Rights Reserved http://www.com.The TRUE Beginners Guide To Internet Marketing programs in this fashion you will find that some of these sites are laid out pretty nicely while others are a mess. They could be looking for basketball tickets.com. I would not recommend marketing with the keyword "basketball". Building A Keyword List Why is building a keyword list so critical? Mainly because you will be using keywords to get visitors to your site! To explain further. Believe me… I know! But if you create a website around targeted keywords. Notice that I said the word "targeted". there are just too many things that someone could be looking for that is typing in such a broad topic keyword like basketball. However.myonlinesuccess.
and found a merchant offering an affiliate program for basketball drills.com – All Rights Reserved http://www. clickbank and linkshare). The website also offers coaching tips. I want my keywords to stay specifically targeted to my product. I browsed the internet and browsed the main three affiliate networks. plays. I go to the page that I will be sending my customers to.Page 29 © 2008 . But my main interest is in the basketball drills so I go to the basketball drills page. using the techniques described in the last step about how to find a product.MyOnlineSuccess. For instance. So I sign up for that merchants affiliate program and start browsing the website to gather keywords. (commission junction. When I visited the webpage I found these keywords and phrases related to basketball drills: Ball handling drills One-ball handling drills Two-ball handling drills Dribbling moves Side V-Dribble Dribble both low Front V-Dribble Walk and dribble Walk and dribble through legs Behind the back dribble Spider dribble Shuffle dribble . How To Build A Keyword List: 1) 2) 3) 4) My merchants website Google Keyword Tool Keyword Variations Editing your keywords 1) My merchants website Who is my merchant? My merchant is the person that I am working for.com . offenses.myonlinesuccess.The TRUE Beginners Guide To Internet Marketing So the main thing to keep in mind when gathering keywords is to keep them targeted to what you are selling. It’s the website of the affiliate program that I have joined and are marketing. and more. To be more specific.
.The TRUE Beginners Guide To Internet Marketing Butterfly dribble Windmill dribble 2 ball v-dribble Control dribble Speed dribble Crossover dribble Thru the legs dribble Crossover dribble Backup dribble Flash Cut High-Post Step-Hop Move Drop-Step to Baseline Jump-Hook into Lane Up & Under Move Mikan Drill Jump-Stop Mikan Drill BoxOut-Rebound-Outlet When you find keywords like this you need to place them in a notepad or a spreadsheet and save them somewhere on your computer’s hard drive so that you always know where they are. Keyword Spy. This will bring up lots of different keyword phrases all related to your main keyword phrase. Go through each page. And when you are completely finished at that website.com – All Rights Reserved http://www... . Take your time. which in this case is “basketball drills”. type in the characters and click on "get keyword ideas". Keywords Analyzer. not missing a single detail. (if there are several pages) and be as completely thorough as possible. Note: There are many other keyword tools that you can use such as Wordtracker. KeyCompete.. then go to the Google Adwords Keyword Tool. See Figure 6 below.Page 30 © 2008 . uncheck the "Use Synonyms" box. do not get in a rush and just make sure you do it right.myonlinesuccess. Nichebot and many others… but Google Adwords Keywords Tool is a great tool and best of all free! 2) Google Adwords Keyword Tool At the Google Adwords Keyword Tool start by entering your niche keyword phrase "basketball drills" into the search bar. Keyword Elite.com .MyOnlineSuccess.
. You can also take the list of keywords that you gathered from the merchants website and place them in the google adwords keyword tool for the same reason.MyOnlineSuccess.csv” To download all of the keywords in that group you can simply click on “text” to download them in a notepad. . Now below this group of keywords is another group of keywords labeled “Additional Keywords” that you may want to consider. . There are several other things you can do to really expand this keyword list such as going through the list that you just gathered and enter some of those keywords such as in the figure above… "drills for basketball" or "basketball coaching drills" and so on. but not you… Right! The reason is that by taking the time to do this step.com . The reason for doing this is in many cases this will give you some different results than those you already have. you can get traffic with hardly no competition at all in many cases. You can then save them to your computer.com – All Rights Reserved http://www.The TRUE Beginners Guide To Internet Marketing Once again you will need to save these keywords into a notepad or spreadsheet. or click on one of the “csv” links to download them to a spreadsheet. 3) Keyword Variations Now many people quit before getting this far. .myonlinesuccess. “Download all keywords: text.Page 31 © 2008 . Just know that many of these keywords are going to be too broad in general. Figure 6 * Just make sure that you save them in a place that you know where they are. It can also spark ideas that you didn’t originally think of. and some of them will not even be targeted to what you are selling.. The easy way to do that is to scroll down to the bottom of the first group of keywords and you will see where it says.csv (for excel).
someone else will search using the singular version. For example. For example: “basketball drill” and “basketball drills” 4) Editing Your Keywords Once you have finished gathering every last keyword that you can think of.MyOnlineSuccess. the basketball drills keyword search with the google adwords keyword tool brought up keywords like these: animated basketball drills free basketball drills basketball chair drills free basketball shooting drills johnson basketball drills jordan basketball drills free basketball drills and free online basketball drills pete maravich basketball drills bryant basketball drills free basketball dribbling drills .The TRUE Beginners Guide To Internet Marketing One such way is by using misspellings like those below. basketbal drills basketball drills bsaketball drills baskteball drills Another way is to get one-word keyword phrases. then you need to go sort and edit them.com – All Rights Reserved http://www. Remember that many people when searching online will type the keyword as a single word instead of two such as: basketballdrills basketballdrill And don't forget that while some people will use plural version of a word to find something. Maybe people miss the space bar.Page 32 © 2008 . So getting both versions of a keyword phrase is a must.com . First go through your list and get rid of any keyword(s) that are not specifically targeted to what you are trying to sell.myonlinesuccess. maybe they miss a letter when typing or even hit a wrong letter.
These are things that are proven to work so why go against the grain. Some merchants will not allow affiliates to use their brand name in a keyword campaign. . No matter how far you go or what you do in your online business. If they were not then I would throw them out. Building a Website Website Basics: When designing your website or blog there are a few basics to keep in mind. it can sometimes be a good source of traffic.com . Remember. most people. it is highly unlikely that you will sell them anything. I have found out that if someone is looking for something for free.myonlinesuccess. 2. not centered. When people land on a page of your website they should immediately know what your page is about. Just make sure you read the merchants terms and conditions thoroughly when joining their program.. remember… it should be easy to read and easy to navigate.Page 33 © 2008 . Whether your business deals with basketball drills. Keep the alignment of your main text to the left. Your web page layout and design should be consistent throughout your entire site. This just makes it easier for people to know where everything is.MyOnlineSuccess. And while these may be targeted to the basketball drills product that I am selling.com – All Rights Reserved http://www.. One thing to keep in mind if you are using pay-per-click advertising. However. 1. And some go so far as to keep the affiliate from bidding on any misspelling or form of their brand name in any way at all. for those that do allow it. And I would definitely get rid of the keywords containing the word “free”. 3. I would definitely be sure before using them. When building your website. online dating or fishing. are accustomed to reading from left to right.The TRUE Beginners Guide To Internet Marketing These caught my eye pretty quickly. it is always a good idea to refer back to the basics. at lease in the west. web hosting. your website must be clear in conveying what you have to say or offer.
It just makes it easier for people to know where to click. Testimonials: Testimonials are great to build credibility for your product or service and will many time increase sales. It's easier on the eyes.. Navigation: 1.myonlinesuccess. It is also important that your navigation buttons and tabs be easy to read and understand. Bullets And Bold: 1. It is best to use a dark font on a light background. not too small but not too large either. The best fonts to use are Arial. 2. Verdana. Just make sure that you keep your navigation consistent with all the pages on your website. Use bullet points to draw attention to features or detailed information.com .The TRUE Beginners Guide To Internet Marketing Fonts: 1. 2. If you use them too much they lose their effectiveness.Page 34 © 2008 . 2. If you are going to use a different color then make the link standout from the rest of the content in some way or another.. . Navigation normally goes on the left side of the page however I have used it on the right side in many instances with good success. Links should be blue and underlined. Use bullets and bold sparingly. 2.MyOnlineSuccess.com – All Rights Reserved http://www. Links: 1.. 3.. Georgia and Times New Roman. Keep bold to a minimum but use to make certain points standout. Use font sizes that are easy to read. Tahoma. 3.
. Remember. 2.. If the information on your page doesn't give the visitor what they are looking for immediately. 3. If people sense you are just pushy and are just being thrown a sales pitch. Provide quality content. Use short paragraphs. Keep your content to the point.com – All Rights Reserved http://www. Remember. Above the fold is the area that you see when you land on a page before you have to scroll down.myonlinesuccess. Graphics: 1. But keep graphics to a minimum. That's why you highlight and bullet points that you want to grab their attention. 6. 5..Page 35 © 2008 . 4. . Many people recommend placing a call to action above the fold. Be original as much as possible. they will not buy from you. If you have a lot of content about a particular subject. we are in the business to sell. it is sometimes better to break it up into smaller pages than it is to have so much content on a single page.The TRUE Beginners Guide To Internet Marketing Content: 1. many times they will just leave your site and look somewhere else. Graphics should be used to compliment a website. and doesn't continue to hold their attention.MyOnlineSuccess.com . simple and clean is good! Call To Action: 1. Shorter pages break up the content into easier to read sections. web visitors love to scan and scroll.. Don't be afraid to place a Buy Now or Order Here link in your page. Create a sense of urgency and fear of loss! You have to be careful here though. 2. 3.
which of of those keyword phrases would define your site? Which keyword phrase would let others know what your whole site is about? I have often heard it said that people should know what your site is about within three to five seconds of landing on your page. I would say that my main theme is “basketball drills”. if there are any.com – All Rights Reserved http://www. Main Theme: Start by looking at your keyword phrases. Website Sections: Next you need to decide on the sections of your website.The TRUE Beginners Guide To Internet Marketing So what do I mean by planning your website? I mean the design. In the case study that I have taken you thorough in this book. some of my more heavily searched on keyword phrases that I could make into categories for my website would be: Basketball shooting drills Basketball defensive drills Basic basketball drills . The reason I say if there are any is because I have build lots of one page sites that have done very well. You should plan your website with the following in mind: • • • • The main theme Different Sections Inner pages of site Overall layout So let’s go over these a little more so they make sense. if you are able to group sections of your website together or categorize them they would fall into this category.. However.com .. So let’s see how this would work.myonlinesuccess.MyOnlineSuccess. When looking through my keyword phrases. Once again you will want to look at your keyword list and see which keywords are being more heavily searched on and if or how they relate to each other.Page 37 © 2008 . the layout and all so that you have a good idea of what your site should look like when finished. the pages. Out of all of the keyword phrases that you gathered.
For example. And naturally.The TRUE Beginners Guide To Internet Marketing Basketball handling drills Fun basketball drills Basketball passing drills Kids basketball drills And so on… Website Pages: Here we are talking about specific website pages. and for some there may not be any at all.com . In this case I would need to make a list of the different forms of basketball drills and decide how many pages I would need to make for each category. For some websites this could be a lot of pages. I’m sure there would be lots of different basketball shooting drills just as there would be with all of the above categories.com – All Rights Reserved http://www.myonlinesuccess. Overall Layout: The overall layout of your website consists of where you want your website elements to be placed such as: • • • • Header Navigation Main Body Footer Let’s go over these a little as well: Header: The header is the portion at the top of your webpage usually reserved for your website logo as seen in Figure 7 below: . It all depends on the product and what you are providing.MyOnlineSuccess.Page 38 © 2008 . not sections or categories. within each category there could be the possibility of several pages.
com .com – All Rights Reserved http://www.The TRUE Beginners Guide To Internet Marketing Figure 7 Some websites also place a top navigation in the header portion as well. Figure 8 Navigation: As I stated in the website basics tutorial. they know how to navigate . which I have done on a few of my websites.MyOnlineSuccess. but it basically comes down to what you want. People have arguments for placing your navigation on either one side of the other. The main thing is to keep your navigation consistent throughout your website so that no matter where you visitor goes within your site. However I have used it on the right side in many instances with good success.myonlinesuccess. the navigation normally goes on the left side of the page. Figure 8 below shows an example of how I did this.Page 39 © 2008 .
remember..com – All Rights Reserved http://www.com • • • . web visitors love to scan and scroll. Place your most important information above the fold which is the area that your visitors will see without having to scroll down. in Figure 9 below..myonlinesuccess. the header would be the section containing the TicketVenue. That's why you highlight and bullet points that you want to grab their attention. Main Body: The main body is the section of your website where you place your.Page 40 © 2008 . simple and clean is good! .The TRUE Beginners Guide To Internet Marketing it quickly and easily.. keep your content to the point. The blue section on the left side of the page would be the navigation… and the white area would be the main content.MyOnlineSuccess. This is where you want to place your most important content. Figure 9 There’s a few things to mention here… • • As mentioned in the website basics tutorial. For instance. Make sure the information on your page gives the visitors exactly what they are looking for immediately or they will just leave your site and look somewhere else.. Remember.com logo and the top navigation. Use short paragraphs.
The TRUE Beginners Guide To Internet Marketing
In Summary: I know that it can seem like a lot of work when you start looking at it all like this, but it doesn't have to be. For instance, you could start by laying it all out so that you could see the overall picture of what you wanted it to look like when finished... but you could also decide what sections your could go ahead and create now in order to go ahead and start marketing it. By planning your site this way, you can know what steps you need to go in order to make it happen. Besides, it does not have to be 100% finished in order to start marketing it. Remember, you are building a business which means that you will be adding to and working on this for a long time to come. That is why you must have a plan. Having a plan will save you lots of time and aggravation that you would likely run into if you just tried to hurry and throw something together. Believe me, things will
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The TRUE Beginners Guide To Internet Marketing
go much smoother if you will take a little time to map it out before you get started than having to go back and make change after change. How to Build a Website There are a couple of different ways you can go about building your own website or blog: 1. Do it yourself 2. Hire it out A few years back when I got started in affiliate marketing, building a website was challenge for me. I didn’t know the difference between a domain name or web hosting, much less building a website. I have always built my own websites from scratch with programs like Frontpage or Dreamweaver. NVU is a great website builder which is free and is a lot like Frontpage. Let me lay it out for you: Choose a domain name (you know, like yourbusiness.com) Get a webhost for your domain name (makes your website live) Create a webpage or website with a website builder like NVU. Upload your webpage to the internet with a FTP program
This is a hard step for a lot of people and I don’t even want to get into all of that in this book. But it is actually simple when someone shows you exactly what to do step-by-step like I do through videos at myonlinesuccess.com Building a website from scratch like I do has many advantages. You have complete control over the look and feel if your site and you can make changes to your site in just a matter of seconds. But, for the purpose of this book, I will tell you of a different program called weebly. Weebly is a very easy to use program to use. It’s just that you are limited in ways as opposed to creating your own site from scratch. Free website builders: NVU.com (website building software) Weebly.com (website and blog builder) Yahoo GeoCities (website builder)
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The TRUE Beginners Guide To Internet Marketing
Building A Website To get started, go to weebly.com and create and account. To get started, you can choose from their many website templates and then just drag and drop elements into the webpage in which you can add content, images and more to make it come alive. When you’re done you click publish and you have an instant live website! Let’s go through that a little more in detail though. Keep in mind, you can always go back and change anything easily and quickly here so don’t worry about everything being perfect. 1. Create an account at http://www.weebly.com and login 2. Click on “Create a Site”… enter a title and click “Continue”. See Figure 11 below. Figure 11
3. Next click on the “Designs” tab at the top of the page. When you do so you will be presented with a number of website templates to choose from. And if you hover your mouse over one of the templates it will show you what it looks like. When you find a design that you like, just click on it and weebly will make that your design. Just a reminder… these can be changed at anytime easily and quickly.
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You can then manually type in a paragraph of text. You can then click on any of the buttons to edit your text. drag it to the end of the text that you are wanting to edit so that it is all highlighted.com – All Rights Reserved http://www. To add one to your webpage. simply click on the box and drag it down to your template design.myonlinesuccess. To add your title just click where it says "Title" and you can then replace their text with yours. go back to the top and click on the “Elements” tab. This is how you will add text. pictures and different types of multi-media. paragraph with picture.Page 44 © 2008 . title. Also notice that when you click inside the box that you are now presented with a new bar of buttons that allow you to place your text in bold. So for this example.Paragraph with Title” and while holding down your left mouse button drag it down to your design template and let it go. After clicking on the “Elements” tab you will see little boxes saying paragraph with title. Now that you have chosen your design.The TRUE Beginners Guide To Internet Marketing Figure 12 4. underlined. And then to add your text just click where it says "Paragraph" and add your text there. or you can copy and paste text directly into the page itself from another source such as Microsoft Word or a text pad. change the color or font and more. click on the box labeled “Title Text . picture. When you’re finished just .MyOnlineSuccess. italicized. Figure 13 5. left click at the beginning of your text and while holding down your left mouse button. (See Figure 14 Below) To make any of these changes to your text. paragraph and others. add a link. Now you add your text here by clicking inside this space and replacing their text with yours.com .
Figure 15 7. go to your page at Weebly. Now let’s add an image to your page. with the “Elements” tab chosen. When you’re ready to add a picture. Once you publish the page the blue box that you see outlining the text will disappear.MyOnlineSuccess. Click on "Upload new Image". left click on the box labeled “Picture” and drag it down to where you want it on your design template and let it go. or you can also copy and paste text directly into the page itself from another source. To paste in text that from another source such as Microsoft Word or a text pad. just copy your text.com – All Rights Reserved http://www.myonlinesuccess. Figure 14 6.Page 45 © 2008 . with the “Elements” tab chosen. you can edit any of the text by highlighting it and then using the buttons shown in Figure 14 above. (See Figure 15 below) Once again. Once again. you can click on the “x” in the right hand corner of the box and delete it. go to the top left of the page and click “Edit” and then “Paste”. Browse to your picture. click on the image box and a new bar will popup near the top of your page labeled "Element Options" as seen in Figure 16 below. . And if you decide that you don’t like what you just added. You can now manually type in a paragraph of text. left click in the box that you dragged to your page. click on the box labeled “Paragraph” and drag it to your design template and let it go.The TRUE Beginners Guide To Internet Marketing click somewhere off the page. Now for another example.com . a box will popup and allow you to browse to where you have saved a picture on your computer. such as Microsoft Word or a text pad. When you’re finished just click somewhere off the page.
instead of clicking “Save” you would click on “New Page” again. set the position to the left. go to the top of the page and click on the “Pages”.MyOnlineSuccess.com – All Rights Reserved http://www.myonlinesuccess. If you wanted to add several pages at the same time. When you are finished adding the pages that you want. .Page 46 © 2008 . that allow you to upload a new image. Also notice that when you click on the picture.The TRUE Beginners Guide To Internet Marketing choose your picture and click open and Weebly automatically uploads the picture to your webpage. and you can choose to place a link in the picture if you wanted to do so. And then click on “New Page”. To do so. Then you would proceed to add content. The links that you have just created are located on your home page. you are now presented with a new bar of buttons called Element Options.com . Figure 16 8. The box below this allows you to password protect this page so that only people you give the username and password to can access this page. then you click the “Save” button. images or anything else in the same way as we did in the previous steps. or right. So let’s add more pages to your website. center. (See Figure 16). place a border around your picture or not. Once you do that you will need to give your page a name or title. Figure 17 9. And to edit these pages you would just click on the link for the page that you want to edit.
Now you will once again be presented with the bar of blue buttons at the top of the page (shown previously in Figure 14). you would click “Your Pages” and then a drop down menu would appear where you would choose the page that you wanted to link to. That simple. an ebook. And as you can see in Figure 84 below. Next highlight the text that you want to make into a link.myonlinesuccess. You can then click on the file that you added to your page. If you go to that website you will see that it is actually written in the following format… http://www. Adding a “File” box to your webpage allows you to upload files such as a . Go to the top left of your Weebly editor shown in Figure 18 below and click on “MultiMedia” and then left click on “File” and drag it down to your design template. etc. it says “Create Link”. Once you click on the "Create Link a screen will pop up which looks like the following shown in Figure 19 below. browse your hard drive and find the file. a word document.pdf file.com – All Rights Reserved http://www. Now let’s create a hyperlink so that you can see how to link to other websites.com .com You then would copy that link and take it to the page that you want to place the link in. People can then visit your web page and click on the file to view it. you can add audio. a spreadsheet . click open and it is automatically inserted. With your text highlighted click on the button that looks like a little chain.The TRUE Beginners Guide To Internet Marketing 10. When you hold your mouse over it. .MyOnlineSuccess.com. Now if you just wanted to link to one of your other pages. click on the file. google maps in the same manner. Let’s go over what else you can do with Weebly.myonlinesuccess.Page 47 © 2008 . Figure 18 11. Let’s say that you want to create a link to myonlinesuccess. a YouTube video.
such as an affiliate product.The TRUE Beginners Guide To Internet Marketing Figure 19 But in order to link to a different website. go to the top right and click on the “Publish” tab. you are then provided with links that will take you to their product.myonlinesuccess.Page 48 © 2008 .weebly. When you are finished with your webpage. you get the commission for the sale. Here you will choose your website address. then you would click on the “Website” button and replace www. 12.weebly. all you have to do is to take them and insert them into your page like shown above.com – All Rights Reserved http://www. and then click the “Save” button. As you can see in Figure 20 below. my domain name would be http://basketball-drills. Most times these links already have your Affiliate ID in them.com .myonlinesuccess.com. NOTE: When you sign up for an affiliate program for any merchant.com . Then when a visitor clicks on that specific link and buys that product.com with the link you wanted to take someone to such as www. To have a free website you simply enter the name that you want for your web address in Option A and click “Continue”.MyOnlineSuccess.
com and follow the instructions from there. However I would not recommend that you purchase one through weebly as you will pay considerably more than you would by going to Godaddy. It’s just not very professional to have a website that says.weebly.MyOnlineSuccess. At godaddy you can buy a domain for less than $10 per year. then after setting it up you would simply type in basketballdrills. it would be to buy your own domain name. This helps you to build your name and brand. “myonlinesuccess.weebly.Page 49 © 2008 . After you buy a domain name from Godaddy you would then choose Option C at weebly. To see your site you could either click on the link they provide you with or you could manually type the address in your web browser.com as show in Figure 20 above.com.com to view your website. if you had bought the domain basketball-drills.com”.com .com – All Rights Reserved http://www.myonlinesuccess.The TRUE Beginners Guide To Internet Marketing Figure 20 NOTE: If I were to suggest that you spend any money whatsoever getting your Internet marketing business started. In my case I would type in http://basketball-drills.com from a place like Godaddy. 13. . However.
or mobile technology. blogs tend to have a few things in common: • • • • • • A main content area with articles listed chronologically. With a blog there is a very small learning curve that is involved in comparison to building a website. such as web design.Page 50 © 2008 . descriptions of events. Often. Many blogs focus on a particular topic. Some are more eclectic. Advantages of a Blog: Now let me say. A list of links to other related sites.com – All Rights Reserved http://www. or other material such as graphics or video. I have had all of my success by building websites. In reality. One or more "feeds" like RSS. anyone can have their own blog published and online in less than a day… and probably less than half a day.The TRUE Beginners Guide To Internet Marketing Building A Blog What is a blog? A blog (a contraction of the term "Web log") is a Web site. home staging. but there are many people in the affiliate marketing business that have had lots of success by marketing through blogs. And others are more like personal journals.com . The ability for readers to leave comments in an interactive format is an important part of many blogs. presenting the author's daily life and thoughts. A blog increases customer loyalty because they see that you are continually adding content and information and this positions you as an authority in your niche.MyOnlineSuccess. sometimes called a "blogroll". So I guess you can say that it’s preference. sports. Atom or RDF files. the articles are organized into categories. Another great advantage of a blog over a website is the ability for you to interact with your customers because your customers can add comments to your posts . usually maintained by an individual with regular entries of commentary. An archive of older articles. newest on top. presenting links to all types of other sites.myonlinesuccess. A blog can generate traffic fast and get you visibility on the first page of google in many cases for specific keywords where a website may not. Generally speaking (although there are exceptions). A way for people to leave comments about the articles.
1) On their server (wordpress. backups.org Creating A Blog With Wordpress As almost any Internet marketer will tell you… Wordpress is by far the best blogging software on the Internet… hands down. BUT… if you set up your blog on their server.com) On Wordpress’s Server: (Wordpress. Advantages to have your blog on their server is Wordpress takes care of all the updates.MyOnlineSuccess. etc… Also.Page 51 © 2008 . you need to know that Wordpress DOES NOT ALLOW YOU TO ADVERTISE. security.The TRUE Beginners Guide To Internet Marketing thereby giving you feedback and helping you to get to know your customers better. If you want to go the completely free way to create a blog then you may want to consider Wordpress.com) 2) On your server (yourdomain. By creating a free account you can create a blog that will be instantly live the minute you publish it. and choose keyword phrases that best describe your post by using them in the post title and post body.com – All Rights Reserved http://www. . So for this reason I highly recommend that you do not place your blog on Wordpress’s server. This will make your posts stand a very good chance of ranking well within the search engines.com Joomla. Some blogging tips are to add posts to your blog regularly.com.myonlinesuccess.com . there are two ways to go about setting up a blog with Wordpress that you need to know about. since it is placed on their servers it is highly unlikely that your blog will ever go down. make sure that each post is very focused on a specific topic. However.org Blogger. Free blog software: Wordpress. This is covered in more detail at myonlinesuccess. This is a big disadvantage especially if you are planning on using your blog to make money which is what this book is about.com) Let me explain the advantages and disadvantages before you choose one or the other.
MyOnlineSuccess.myonlinesuccess. And just so you know. This helps you to build your name and brand. it is completely customizable… you can upload different theme templates.Page 52 © 2008 . I will have to take you through a few steps.com) And that’s just not very professional. like Google. It’s also easy to setup and they do allow promotions.com . With all that said… I highly recommend that you setup Wordpress on your own domain. and you have lots of different customizable options available as well. 3. then you can go to http://www. upload lots of plugins. absolutely love Wordpress’s blogs and many people find it fairly easy to show up on the first page at google for competitive keywords in many cases.com – All Rights Reserved http://www. I am now going to show you how to place Wordpress on your own domain… and in order to do this. 5. If you placed your blog on Wordpress’s server. Setting Up A Wordpress Blog Step-By-Step Setting up a blog really simple as you will see.com. 1. if you just don’t have any money to do so. With Wordpress you can actually have your blog setup and start posting in less than half a day. 4.com) it allows you to brand yourself.wordpress.blogger. Choosing a domain name Setting up a hosting account Linking your Godaddy domain to your hosting Installing your Wordpress blog Making changes to your Wordpress blog . However. The search engines. Third… By placing Wordpress on your own server. 2.org software is free… Second… By having your own domain name such as (yourdomain.com. Let’s lay this out in a few sections to make this easy to find whenever you are referring back to this. Wordpress is easy enough for anyone to use. which is Google’s free blogging software.org… Recommended!) First… You can advertise whatever you want and whenever you want.The TRUE Beginners Guide To Internet Marketing On Your Server: (Wordpress. unlike Wordpress. your blog’s address would be something like (yourblog. And best of all… wordpress.
com . Figure 21 2. First you will need to buy a domain name. and at the time of this writing you can purchase a domain for less than $10 per year at Godaddy. and more… but I don’t want to get into it all here. how you want to present your business name. all you have to do is go to MyOnlineSuccess. And as far as I know. You can then view all the video and any other free material within the website. You can then take these coupons and enter them on the checkout page at Godaddy to get an even cheaper price. To view this free video about how to choose and buy a domain name. many times you can go to google. . I have a video that can explain it much better than I can here in this book.com and type in the phrase “Godaddy Coupon” where you can find websites where people post these coupons for others to take and use.myonlinesuccess. Also.com – All Rights Reserved http://www.com.Page 53 © 2008 .com and sign up as a free registered member.MyOnlineSuccess. Now if you have never bought a domain name before there are a few things to consider such as your product or service. Godaddy offers the cheapest prices of any domain registrar online.The TRUE Beginners Guide To Internet Marketing Choosing a Domain Name 1.
It will then take you to a page something like what you see in image 24 below.com . Here you will need to choose your plan.myonlinesuccess. Next you will need a web host in order for your domain to show up on the web. There are many webhosting companies to choose from but I like HostGator.The TRUE Beginners Guide To Internet Marketing Figure 22 Setting Up a Hosting Account 1. bandwidth and a few more features for .com because they allow you to pay by the month as well as by the year if you choose to do so.Page 54 © 2008 . To signup just click on the “Webhosting” button in the top navigation which you can see in Figure 23 below. Figure 23 2. The advantage to paying by the year is a reduced payment amount.com – All Rights Reserved http://www.MyOnlineSuccess. I personally use the Baby plan as it offers plenty of space.
Now… if you purchased your domain at Godaddy. And then. Figure 25 4. Here you will leave it as is which is “Shared Hosting” and click the continue button.com as I suggested. you will only pay $1 per month more for the Baby package. if you are paying per month.com . Click next to move on to the next step: .MyOnlineSuccess.Page 55 © 2008 . then here you will select the box labeled “I will use My Existing Domain and update My Nameservers only”. (At least that is the case at the time of this writing) Figure 24 3.com – All Rights Reserved http://www. Also. in the Existing Domain box you will enter your domain as I have done in Figure 26 below.The TRUE Beginners Guide To Internet Marketing the money.myonlinesuccess.
com – All Rights Reserved http://www. the package says “Hatchling”. As you can see in the image below.myonlinesuccess.The TRUE Beginners Guide To Internet Marketing Figure 26 5. Figure 27 .MyOnlineSuccess. Here you will need to click on the drop down menu and select the “Baby”… and then click the “Continue” button.Page 56 © 2008 . View your information on this page.com .
Figure 30 . Figure 29 7. Once again you will need to just view your information and if you are satisfied with everything then click on the “Continue” button. NOTE: On this page you will create a username and password.Page 57 © 2008 .myonlinesuccess. Make sure that you keep this information on file somewhere. agree to the terms and conditions. Now you will need to go through the process of entering your billing information. and click on the continue button.com .The TRUE Beginners Guide To Internet Marketing 6.MyOnlineSuccess.com – All Rights Reserved http://www.
com – All Rights Reserved http://www. Figure 31 9. When you see that all is correct then click on the “Process my order button”.Page 58 © 2008 .The TRUE Beginners Guide To Internet Marketing 8. Figure 32 . On this page you will see all the information that you have entered including your username and password that you created.MyOnlineSuccess. Your order is then processed upon which you will be presented to a page as seen in Figure 32 below.com .myonlinesuccess.
So now you need to go to Godaddy. After finishing the checkout process. . It will look similar to that which you see in Figure 33 below. Now you will need to place your mouse on the “Domains” tab at the top of the page. Now if you have been following my steps in this whole process. When you do this a small window then pops up.com – All Rights Reserved http://www. Keep these handy because you will need them in a second.com and log in to your account with the information that you created when you purchased your domain.The TRUE Beginners Guide To Internet Marketing Linking Your Godaddy Domain to Your Hosting Account 1.myonlinesuccess.Domain Name . The email will contain your: . then you purchased your domain name from Godaddy. you will receive an email shortly thereafter from hostgator which contains your confirmation of your purchase and your web hosting information. Figure 33 2.MyOnlineSuccess.Page 59 © 2008 .Cpanel login Your name servers are what we are interested in using to link your Godaddy domain to your HostGator account. Godaddy also sent you this information in an email after you purchased your domain.IP Address .com .Nameservers . When you log in you will be taken to a page similar to what you see in Figure 34 below.
com – All Rights Reserved http://www.com . At the moment my nameservers are just parked at Godaddy. To do this you need to check the box next to your domain name and then click on the “Nameservers” tab as shown here in Figure 35. You are then taken to your Domain Manager where you can see your domain name. or all of your domain names if you have more than one. And in order for your domain to show up on the Internet. You see. What you need to do now is to update your nameservers.The TRUE Beginners Guide To Internet Marketing You then need to click on the “My Domains” link which you can see in the image below: Figure 34 3.myonlinesuccess. But I need to point them to my hostgator account so that it will show up live on the web.MyOnlineSuccess. Figure 35 .Page 60 © 2008 . all domain names have what are called nameservers. you have to point your nameservers to a web host. In the image below you can see I have several domain names here.
You do this by opening a window browser and typing in the following. If you look back at Figure 33 you will see that my nameservers are: NS1259. but can take up to 48 hours. NOTE: It some cases it will take only a few minutes for the changes to take effect.COM You will enter the first nameserver in the first box labeled “Nameserver 1” and enter the second nameserver in the second box labeled “Nameserver 2”.myonlinesuccess.com/cpanel”… (You will need to replace yourdomainname with your actual domain name) .MyOnlineSuccess. “http://www. A page then pops up.HOSTGATOR. Figure 36 5. Please allow a little time for the changes to take effect”.Page 61 © 2008 . “Your changes have been submitted.yourdomainname.COM NS1260. Remember in Figure 33 where I talked about receiving your email from Hostgator that contained your nameservers and I told you to keep them handy because you would need them in a second? This is where you need them. Installing Your Wordpress Blog 1.The TRUE Beginners Guide To Internet Marketing 4.com – All Rights Reserved http://www.HOSTGATOR. Click the “OK” button. you need to log into the back office of your domain account. If done correctly you will be presented with the message. First you need to click on the box “Custom nameservers” as seen below in Figure 36.com . To install Wordpress. Then you need to enter your nameservers here.
Page 62 © 2008 .com – All Rights Reserved http://www. They can then resend that information to you. This is called cpanel and is where you can make changes to different aspects of your domain. (See Figure 37 below) Figure 37 2. If you can’t remember your username you can go to Hostgator and contact them.com/cpanel into my browser. This logs you in to the backend of your domain in which you will be presented with a page similar to Figure 38 below.The TRUE Beginners Guide To Internet Marketing So… in my case I would need to type http://www.com . A box will then popup and require you to enter your username and password that you created when you setup your Hostgator account.allbasketballdrills. This is the same information that Hostgator sent to you as shown in Figure 33.MyOnlineSuccess. .myonlinesuccess. Once you enter your information you can click on the “OK” button to continue.
click on the Wordpress link as shown in Figure 40 below: Figure 40 . Figure 39 4.MyOnlineSuccess.The TRUE Beginners Guide To Internet Marketing Figure 38 3.com – All Rights Reserved http://www.Page 63 © 2008 .myonlinesuccess. On this page you are presented with several options in the left hand column. Click on the “Fantastico” link. When you find it. What you are looking for is Wordpress which is under the Blogs section.com . What you need to do now is to scroll down the page until you find a link that says “Fantastico” and looks like the following.
then you would type “blog” without the quotes. then leave this box blank. NOTE: Remember to keep track of your username and password. Now you need to enter a little information to get this installation completed. Here you will need to create a username and password. This way all anyone has to do is to type yourdomainname. Here it says to leave empty to install Wordpress in the root directory of your domain. . The next box is the “Admin access data” boxes.myonlinesuccess. This brings up a page outlining what Wordpress is about. into the “Install in directory box”. What this means is that if you want someone to just type in www.yourdomain. Next is the “Admin nickname” box under the “Base configuration” section.com .com and they will automatically be at your blog.com/blog to get to your blog. To install Wordpress. if you want someone to have to type in yourdomainname.com to go to your blog. I will leave the box blank. (See Figure 42 below) First… Install in directory. you simply need to click on the link that says “New Installation”.The TRUE Beginners Guide To Internet Marketing 5.MyOnlineSuccess. And then it says to enter only the directory name to install in a directory.com – All Rights Reserved http://www.Page 64 © 2008 . Figure 41 6. However. This is the username and password that you will use to access the backend of your blog where you can add posts and manage all aspects of your blog.
When you have entered your information. Figure 42 7.The TRUE Beginners Guide To Internet Marketing This will be the name that is displayed when you sign off on a post and could be whatever you want it to be such as admin. This next page is just to confirm what you have entered up until now.myonlinesuccess. And the description will be the tag line under the title of your site. your name or whatever. click on the “Install Wordpress” button at the bottom of the page. Your site name can be anything that you want to call it… it will also be the default header and title of your website. administrator. As a note. editor. don’t waste a lot of time worrying what to put in these boxes because most of these things can be changed at anytime. It is showing that it will automatically create a database for wordpress and that it will be installed in the directory that you have chosen on the previous page.com .com. So as you see in the image below I just entered AllBasketballDrills.com – All Rights Reserved http://www.Page 65 © 2008 . . you will want to enter an email address that you have access to. In the admin email box.MyOnlineSuccess.
A couple of things to note here though are: . This is a safe way to make sure you get this information. Figure 43 8.The URL to your admin area The URL is where you will need to go to login to your Wordpress administration area.Page 66 © 2008 .Your username and password. .MyOnlineSuccess. This is also where you will manage all aspects of your blog.com – All Rights Reserved http://www.The TRUE Beginners Guide To Internet Marketing All you need to do now is to click on the “Finish Installation” button and it will automatically be installed and ready to go. * So don’t lose this information! At the bottom of the page you can see a box that says “Email the details of this installation to”. . The last page shows you that everything was installed correctly.com . Enter your email address in the box provided.myonlinesuccess.
Page 67 © 2008 . Your blog is now live.com into a web browser.MyOnlineSuccess.com – All Rights Reserved http://www. your blog will be there. In the next step I will show you how to make changes to your Wordpress blog. (See Figure 45 below) Figure 45 .com in my web browser then this is how my site now appears. If you or anyone were to type in yourdomainname.com . This is the basic Wordpress template. if I type allbasketballdrills. For instance.The TRUE Beginners Guide To Internet Marketing Figure 44 9.myonlinesuccess.
choose a template and modify it and so on. I will type in allbasketballdrills.Page 68 © 2008 . Here you can add pages.com . posts.com/wp-admin. In my case. . This will bring up the following window (See Figure 45) where you will need to enter your username and password that you created when you setup up Wordpress on your domain.MyOnlineSuccess.myonlinesuccess. To access the administration area of your blog you can open a web browser and type in the following: yourdomainname. manage your comments.The TRUE Beginners Guide To Internet Marketing Making Changes to Your WordPress Blog 1. This is the backend of your blog… where it all takes place. Figure 45 2.com – All Rights Reserved http://www. So let’s do a little to get you going here.com/wp-admin (replace yourdomainname with your actual domain name).
For instance. or you can click on the “Page” link if you want to add a page. So let’s go ahead and add a post so you can see how it works.myonlinesuccess. A page is basically the same thing.com . or if you want to add a link to the side of you blog you would click on link labeled “Link”. After clicking on the “Write” tab you are presented with the links “Post”.MyOnlineSuccess. and then click on the “Post” tab. “Page”. A post is simply a message. 5. and “Link” as seen in the following image. Allowing others to comment is a good thing because it allows you to see what your visitors are interested in and what questions they have. short article. Also.Page 69 © 2008 .com – All Rights Reserved http://www.The TRUE Beginners Guide To Internet Marketing Figure 46 3. You can then click on “Post” if you want to add a post to your blog. You will then be . Figure 47 4. First click on the “Write” tab. if you wanted to write something on your blog you would click on the “Write” link at the top of the page. information or comment that you want to place on your blog for others to see and comment on. except pages are not listed by date and they do not use tags or categories. you don’t have to worry about negative comments and such because all comments will have to be approved or disproved by you before being added to your posts.
This saves the page so that you can return to it later to continue working on the page. When you are finished. Here you can enter your title in the Title box and content that you want to be shown on your blog into the big box beneath the Title.com .MyOnlineSuccess. (See Figure 49 below) Figure 49 7.com – All Rights Reserved http://www. click on the “Save” button in the right hand column.Page 70 © 2008 .The TRUE Beginners Guide To Internet Marketing presented with a page similar to the one shown in Figure 48 below: Figure 48 6.myonlinesuccess. When you are ready to make it live on the web you can click the “Publish” link and your page will be live instantly! .
or you can just go to yourwebsite. You can then click on the post or page or whatever and edit it. pages or links that you created by clicking on the “Manage” tab. then click on the Posts.com . To view your blog and the page that you just created click on the “View Site” link at the top of the page next to your site title.com as you can see in my example below: Figure 51 9. Pages. . 10. Now if you want to add a page to your site you would simply click on the “Write” tab.The TRUE Beginners Guide To Internet Marketing Figure 50 8. then just go through the same steps as you did to create a post. You can always update or edit any post.Page 71 © 2008 . Categories or any other link that you want to edit.myonlinesuccess. then click on the “Page” tab. Links.com – All Rights Reserved http://www.MyOnlineSuccess.
Page 72 © 2008 .myonlinesuccess. So I am going to click on my last post as seen in the image above in Figure 52.com . When you hover your mouse over the box it will say “Add an image” just as shown in Figure 53 below. Figure 53 . This will open up my post for editing.MyOnlineSuccess. To add an image to a page or post.The TRUE Beginners Guide To Internet Marketing Figure 52 11. Then click on the box beside where it says “Add media”. you will need to place your cursor in your article where you would like to insert your image.com – All Rights Reserved http://www.
A box will popup and allow you to browse to where you have saved a picture on your computer.myonlinesuccess.com – All Rights Reserved http://www.MyOnlineSuccess. You then have the option to enter a Caption.Page 73 © 2008 . Browse to your picture. choose your picture and click open and Wordpress will automatically upload the picture to your webpage.com . When clicking on the Add an image box you will be presented with a page similar that the one shown in Figure 54 below. Click on the “Choose files to upload button”. Figure 54 13. What you write as the Caption will show up underneath your image… and . a link which you can point to another website and other options. Description.The TRUE Beginners Guide To Internet Marketing 12. Figure 55 14.
com – All Rights Reserved http://www.The TRUE Beginners Guide To Internet Marketing the description is a short description of your image. I then click on the align left button. Figure 56 15. So I go back to my post edit page and click on the image within my post. Figure 57 16. when you are finished. . I want my text to wrap around my image. my image is on top of the page and my text shows up underneath the text.com . However. click on the “Save” button in the right hand column to make the changes live on the web. Let’s take another look at my blog to see my image. To only insert the image you can remove the link from the Link URL box and click “Insert into Post” Once again.Page 74 © 2008 .MyOnlineSuccess.myonlinesuccess. Now if you notice.
As their affiliate. Figure 57 17.com – All Rights Reserved http://www. they provide you with links and .com into the browser.com . Now let’s add a hyperlink to our text. I can now view my page to see how it looks by either click on the “View Site” link next to my title or either manually typing allbasketballdrills.myonlinesuccess. So let’s say I am an affiliate for a site that sells a basketball drills ebook or maybe they provide a monthly membership site that teaches people different basketball drills. my text automatically wraps around my image as I want it to as you can see in Figure 57 below. The image below shows what it looks like: Figure 58 18. So now once again I will click on the Save button on the right side of my page to make it live. I can make a commission for anyone that I send to their site or product that purchases their ebook or signs up for their membership program.The TRUE Beginners Guide To Internet Marketing When I do that. NOTE: When you join an affiliate program.Page 75 © 2008 .MyOnlineSuccess.
The TRUE Beginners Guide To Internet Marketing banners that contain your affiliate id. With my post opened for editing. When you hold your mouse over it. I click on the button that looks like a little chain. My affiliate link looks like this: http://myonsucces.com . You then will insert your link into the box labeled “Link URL”. Then with my text highlighted. So let’s see how this works.net/ So what I want to do is to take this link and insert it into my post that I just created at my blog. This tells your merchant where the person came from so they can credit you with the sale.bbs15.Page 76 © 2008 .com’s affiliate network for an ebook about basketball drills.com – All Rights Reserved http://www. I will drag my mouse across the text that I want to make into a hyperlink so as to highlight that.MyOnlineSuccess. it says “Insert/edit Link” (See Figure 59) Figure 59 19.hop.myonlinesuccess. I found an affiliate program at Clickbank. A box will then popup like the one shown in Figure 60 below. Figure 60 . Click insert and you have created your hyperlink.clickbank.
Next I want to point you to the “Design” tab at the top of the page. Here you can change themes. edit your theme. Figure 62 22. Figure 61 21. widgets. To test your link go to your blog on the web and click on the link to make sure that it goes to the page or website you intended. .com – All Rights Reserved http://www.MyOnlineSuccess.The TRUE Beginners Guide To Internet Marketing 20.Page 77 © 2008 .myonlinesuccess. and change your header image and color. Figure 61 below shows what my link would look like inside my editing area.com . Now I would need to click on the “Save” link on the right side of my page in order to save my work and make it live on the web.
com . I still believ that it is good to build and control your own website. Your blog would instantly be updated to carry the look of that theme. you could have your own blog online and be posting content to that blog in less than a day… and probably even less than half a day. You simply need to download them and then upload them to your site and activate it. that is just my opinion. you need to do a lot of testing. Figure 63 23.com If you take the information here.com – All Rights Reserved http://www. You could simple click on the theme of your choice and then click the Activate button in the top right hand corner of that them. Sometimes I . I am not going to get into that here because it’s not necessary to get your site live and online. So what are you waiting for? Get to it… Outsource: Hiring Someone To Build A Website Although you can hire someone to build a website for you I don't recommend it.The TRUE Beginners Guide To Internet Marketing Changing the overall theme of your blog is easy to do. As you can see. My reasoning is that in affiliate marketing or any form of internet marketing for that matter. While I see that as a good argument.Page 78 © 2008 . However.MyOnlineSuccess. That is however another thing that is covered at my website… myonlinesuccess. There are also loads of free Wordpress templates available on the internet. if you click on the” Design” tab and then click on the tab labeled “Themes” you are presented with a couple of different designs for your website. There are some that will argue that if you don’t know anything about something then it is better for you to hire it out while you work on the things that you do know something about.myonlinesuccess.
What are you gonna get? Absolutely nothing! As a my friend Jimmy has said to me numerous times. but it may as well be out in the middle of the desert unless you do something to draw traffic to your site.Page 79 © 2008 . Just because you publish a website and make it live does not mean that anyone will ever visit it. "You can build a website and put it up on the web. Mainly because no one knows it is there. You really need to be able to understand and be able to control the complete process of building and maintaining your websites. But if you insist on hiring it out then I would suggest using one of the following companies to handle the task for you. To make quick changes like that I need to have complete control over my websites so that I can make changes whenever I want or need to.The TRUE Beginners Guide To Internet Marketing may change a headline or some of the content within the page in order to test and hopefully increase sales. So what do you do? How do you get traffic? . You can view their portfolio's. Scriptlance.com At these websites you can describe your project to qualified people that will bid for your business. write to them. Getting Traffic How To Get Loads of Traffic (Visitors) To Your Website A website without visitors is like a store without customers. because otherwise no one will ever know it even exists". And that is the truth. read feedback that others have left about them allowing you to choose the person that you want to work for you.com .com – All Rights Reserved http://www. This helps you to find a professional for whatever task you need for literally pennies on the dollar. If someone else controls my website then I would have to contact them and request a change be made and even then they may not get it right.com Guru.myonlinesuccess.com Elance.MyOnlineSuccess.
On the right hand side of the page you see what says "Sponsored Listings". The main way that I got traffic to my websites for years and still do is through the use of pay-per-clicks (PPC). Pay-Per-Click Advertising (PPC) The first form of paid traffic that I want to talk about here is PPC or Per-Per-Click.. some people never use the paid forms of advertising. To help you understand PPC. the more traffic. Right? Well there are several ways for getting traffic that we will discuss here: 1. The reason I say that is because as I have stated several times in this ebook. As a matter of fact. People pay to have their websites advertised there and the positions are largely due to the amount that they are willing to pay on a per click basis. However.The TRUE Beginners Guide To Internet Marketing Of course the question should be. So.myonlinesuccess.. If your budget is limited then by all means stick to the free forms of generating traffic. my whole purpose is to teach you how to start your internet business for free. Also. I am doing you a disservice if I don’t tell you of some of the paid methods of marketing that are available to you.MyOnlineSuccess. Paid Traffic Forums / Groups Social Networks Article Directories 1) Paid Traffic: Lets talk about paid traffic first and get it out of the way. I’m not saying that you start out this way. with that in mind let’s move forward here. PPC marketing is highly effective but can cost you a lot of money if you don’t know what you’re doing. 4. 2. There are other factors as well but that is the basic meaning. . This is paid listings.Page 80 © 2008 . qualified traffic I should say. once you start generating income online you will most likely want to take advantage of every money making avenue available to you. And one of the biggest is through paid advertising.com – All Rights Reserved http://www. how do you get LOTS of traffic? Because. 3. go to google.com . I on the other hand like to use every tool available. the more sales. yahoo or msn and type "affiliate" in the search box and click enter.
. la di da di da. You couldn't tell me to slow down. with PPC's you can choose to have your account automatically funded when your account gets low on money. By the way. I mean I was all or nothing. but I wasn't laughing then.. For one of my first projects I came across lowermybills.Page 81 © 2008 . not to incur more debt. you pay for the traffic with every single click on your ad. you get the picture. laugh! :-) I do. When I saw my credit card statement my heart sank. They offered an affiliate program that included several different products and services of which I chose to promote phone services. I'd say I came out on the bottom end of that deal. So naturally what do you think I chose? Exactly! Put me on automatic!!! After all. I didn't have $1200.MyOnlineSuccess.com. I do not use them anymore. all brand new to internet marketing..com – All Rights Reserved http://www. So get a picture of me. That way your keywords never go offline. I came up with a list of keywords that I thought was relevant to my product and one of the search engines that I entered the keywords into was "Kanoodle". Just remember.. I had just started this online business to try and get out of debt. it cost me somewhere in the neighborhood of $1200. Believe me! . With pay-per-click’s you get instant traffic to your website pertaining to the exact keywords that you have chosen.myonlinesuccess. Moreover. Let's have a laugh at my first adventure in PPC so you can see what can happen.00 for that month and I only received 1 sale for $30. And to be honest.com . how much could 5 cents per click cost me? Well I'll tell you how much. I still use them quite a bit myself.com and signed up for their affiliate program at CJ. gung-ho and all..00. Go ahead. You see.. I will say that for anyone having extra money to put into your business. So I created a webpage and told the benefits of how lowermybills could help cut your phone rates. I laugh every time I tell someone about it.The TRUE Beginners Guide To Internet Marketing However. pay-per-clicks can be very rewarding. Oh it's funny now.
It’s the best of it’s kind on the market and has been for several years now. upload your news release and specify when you want it to go out. newspaper. The press release website then sends out your press release through what they call media points.. you get the idea. PPC is a very powerful tool.. if you are completely new to PPC then please don't just jump into the situation without educating yourself first. But not just any traffic. Besides. I never said I was one. With that said though. Very powerful.. I'll leave that to the PPC experts. but they allow you to reach target audiences that you can’t reach with other types of search marketing. a website.. And like I said before. radio station.myonlinesuccess.Yahoo Search Marketing . . for a lot of competitive keyword phrases. lots of traffic = lots of sales.Page 82 © 2008 . "Targeted Traffic". I only recommend three search engines and they stand heads above all the rest. "The Definitive Guide to Google Adwords”. yahoo news. That's a whole subject in itself and would take more than this book will hold. news aggregators.Google Adwords . sometimes getting on the front page of google.MyOnlineSuccess. There are not too many ways that you can get people to your website almost instantly as you can with PPC. regular search engine results. The press release then shows up in a lot of different places… it could be anything from the google news.com .The TRUE Beginners Guide To Internet Marketing Anyway. The way it works is you go to a press release website such as prweb. I only said that I used them (PPC).com.MSN Adcenter Let me urge you though.. Of all PPC traffic. For anyone serious about getting involved with using PPC marketing I highly recommend that you get the book by Perry Marshall called. msn news. etc… Another great thing is that with online press releases it can be in the news search engines and then migrate to the regular search engines as well if optimized .com – All Rights Reserved http://www. Press Releases: Not only are press releases a great way to generate traffic.. You can also get a lot of immediate exposure.
That’s why I wanted to recommend Mark Harty’s website PRTraffic. At least it is if you want to make the most out of it.com .Insert secondary keyword phrase in body copy where it makes sense. First of all.Short headline – Very compelling.myonlinesuccess. you want to think more broad and general and choose keywords that way. Below are some tips that you’ll want to keep in mind. Press releases are definitely a great way of receiving lots of traffic and from a lot of different sources that you will never be able to receive through the normal internet marketing sources.Add a call to action .Body copy – Approach like a journalist would if he were writing about your website. (make it fact based) Recommended Press Release Websites: PRWeb. yahoo and msn.Keyword phrases – A Primary and Secondary (mix and match throughout press release). .Should send out a couple of press releases a month .com. Press Release Tips: .About us – Brief overview about your company.Write Summary – A sentence or two about what the press release is about .com PRLeap. couple of times in body copy and as close to the end as possible.com QuantCast. There are a few things to keep in mind when writing a press release. . Do not make too promotional (don’t think like a marketer) .MyOnlineSuccess.com WebWire. you want to think in terms of what is your “story” that you want to get out.com – All Rights Reserved http://www.The TRUE Beginners Guide To Internet Marketing correctly. when choosing your keyword phrases to base your press release around. . I never knew the importance of press releases until I ran across Mark’s website. You also don’t want to be too promotional.com Writing press releases much like pay-per-click marketing is a whole subject in itself. in summary. Insert points or facts that you can backup.Insert primary keyword phrase in headline. Also. This could result in an initial spike of traffic when it is first released and then it can get continual feed of traffic as it shows up in the regular search engines like google. .Page 83 © 2008 .400 to 500 words . .
Four Years!!! Can you believe that? Where had I been? In my on little world I guess.The TRUE Beginners Guide To Internet Marketing 2) Forums And Groups: Now this form of traffic I had NEVER used in my earlier years of marketing. stupid! Anyway.MyOnlineSuccess. you simply go to google and type the subject. Otherwise forums would have been a major part of my online marketing program. enough of that. I would go to a community (forum) full of guitar players.com – All Rights Reserved http://www. the past is the past.com .myonlinesuccess. If I was an affiliate marketer and wanted to see what other affiliate marketers were doing and talking about. join that group and hang out with them. Why? Because I didn't know how valuable it was.Page 84 © 2008 . Ask questions. . To do so. I first heard about joining forums and how that could increase your sales after about 4 years of online marketing. answer questions and discuss different subjects together. such as guitar or affiliate marketing. and then type the word "forums" in quotes just like that and it would only bring up results for forums pertaining to that specific subject. Stupid. if I was a guitar player and I wanted to associate with other guitar players. stupid. No need in kicking myself now. But think of how much money I could have been earning. For instance. Do you know one of the biggest reasons that I love getting traffic (customers) from Forums? It's FREE! Absolutely FREE! Forums are like communities where people of like-mind hang out and discuss things together. I would go to a forum full of affiliate marketers. You can find answers to pretty much anything pertaining to your subject in a forum. For instance you would type in: guitar "forums" or affiliate marketing "forums" You can also do the same thing with groups like: guitar "groups" or affiliate marketing "groups" You could then create an account.
that lots of forums have "thousands" of members and they are all interested in the same thing… which happens to be what ever that forum is about.. you create your signature file within your profile at the forums. . So how does this bring you traffic? You see. as a marketer you can go to the forums or groups and join in and become part of that particular group. no experience. be sincere. So. For example. Learn more.com – All Rights Reserved http://www.myonlinesuccess. no experience. and no money. and then you just become part of the forum. The thing is.com ..Page 85 © 2008 . and no money Or it might say… How to start an internet marketing business with no product. Be helpful when you can and be real. BUT A VERY IMPORTANT FACT IS: Don't try to market to them. no experience. Just go in the forum and become a part of it by asking and answering questions. So what do you do? Forums allow you to create what’s called a "Signature File". the above signature might look like this: How anyone can start an internet marketing business with no product.MyOnlineSuccess. be REAL! Don't go in there as a marketer or a know-it-all. But then you make your signature a link that when someone clicks on it.The TRUE Beginners Guide To Internet Marketing The thing is. and no money. How anyone can start an internet marketing business with no product. The following is an example of a signature file that I could place in a forum regarding this ebook. If you do they will remove your forum posts and may even ban you from that forum altogether. they will be taken to your website or your merchants website in which you are affiliated with.
Even if I only get a very small percentage of that number it would be great. someone from a forum that you're a part of is going to feel as though they know you and can trust you and that is a big plus to making a sale.Page 86 © 2008 .myonlinesuccess.098. I have since come to know and rely on the fact that forums are a must. And like I said. and another had 16. In those three forums alone there were 2. The thing is. where else can you go and find your target market all hanging out in the same place? . In one forum alone there were 1. Just get into a forum or two and try to spend a little time each day or so being a part of it. it does come in. Just think.123 and they were ALL interested in guitars..556 members.074. and in a powerful way because the people that click on your link in a forum are much more likely to buy from you than someone that comes to you through a PPC ad on google. if you stay at it. When people see your posts in the forums. So when creating your Signature file try to write it in a way that it draws some attention to it.com . First of all. Another reason is because the people that come from a forum are totally and 100% interested in what you are offering because that is your target market.com – All Rights Reserved http://www. The thing is. Nothing crazy but something like I did in the example above. Now don't be like I was when I first heard about using forums for traffic. they see your posts and your signature file.. I thought it was a waste of time because it wasn't immediate traffic like I was getting from the PPC method. how many of those people do you think may be interested in lessons.MyOnlineSuccess. After all. that is FREE traffic.461… and there were lots more. all of the members were there because of their interest in guitars for some reason or another.The TRUE Beginners Guide To Internet Marketing You don’t need to spend all day in the forums and you don’t have to try to join every forum on your subject. I went to another guitar forum and it had 959. And if my site was offering guitar lessons.106 members. and many of them will click on it to see what you're about or what your link is about. I was researching the "guitar lessons" niche the other day and in my research I visited some guitar forums.
but it is an important factor to consider. very rapidly and when used correctly can be a huge source of traffic to your website as well as a great source of incoming links. MySpace.0 where people no longer just visit a website. What are incoming links? Say you have a website and I place a link on my site that will take my visitors to your site. The more incoming links.com – All Rights Reserved http://www. photos and articles of your own. LinkedIn.Page 87 © 2008 . Incoming links are not the only factor that the search engines consider when ranking a website. Any link which points to your website is an incoming link and this is something that search engines like Google factor in that causes them to place you rank you higher in search engine results.com .myonlinesuccess.0 sites make it easy for you to visit a site and interact with other people by creating and participating in social spaces with other individuals through the Internet. Social networks are all about communication… more of a conversation. What makes these sites so special is they’re all part of the new wave of internet marketing referred to as Web 2. You can easily upload videos. This new wave of the internet is growing very. StumbleUpon.MyOnlineSuccess. view information and make a decision based on what they see and read. Flickr and others. That link would be called an incoming link for you and an outgoing link for me. Web 2.The TRUE Beginners Guide To Internet Marketing 3) Social Networks and Social Media Marketing: Social Networks are websites such as Facebook. . the more important they perceive your site to be and could be the difference from ranking on the tenth page of Google verses the first page of Google.
com mixx.com . previous co-workers and other people you would want to have contact with." There are several features of FaceBook that make it a fun site to visit regularly.com stumbleupon. Facebook was originally built for college students. upload videos and tell more about yourself.0.com Like most Web 2. Popular Social Networking Sites are: facebook. The “Wall” is a place where a friend (or those who can view your profile) post public comments to or about you.com docstoc.com linkedin. Access of profiles is limited to peers from the same network or if you prefer.com digg. you will have a personal page where you can display your photos.com squidoo. It connects you or helps you find school mates.com myspace. However there are many.com twitter. FaceBook aims to connect people to people they know. At FaceBook.com reddit.com – All Rights Reserved http://www.myonlinesuccess.The TRUE Beginners Guide To Internet Marketing The following are a list of some of the most popular social networking sites at the moment.MyOnlineSuccess. social networking sites. One is the "Wall". many more with more being added all the time. to a network you consider as your "friends. but it is now being used by ordinary every day people to huge Fortune 500 corporations all realizing that it can be used for business networking in addition to socializing.com propeller.Page 88 © 2008 .com technorati.com flickr. . You can join groups and foster friendship with members of the community.com youtube. office mates.
MyOnlineSuccess. There are also the LinkedIn Groups where professionals of the same field can form their own discussions and offer services. Hip and cool.Page 89 © 2008 . You have the LinkedIn Answers where members can post their questions to be answered by the whole LinkedIn community. You will have a profile that can be found by lost business contacts.com • LinkedIn is a social networking site that creates business and job opportunities to its members.com – All Rights Reserved http://www. The website also has tools that members can use for convenience." The website is a gateway for professionals.myonlinesuccess. This is clearly suggested by their tag line "Your professional relationships are key to your professional success. This flexibility can only be found in . partners and clients. a way of saying "hello" or "how are you doing. How to use Facebook in your marketing efforts: • • • • • Join groups Create a group Create a fan page Create a business page Share Partners – This feature allows you to share any link instantly on your facebook profile or with facebook friends. You can also add a link or button to your site to make it easier for your content to be shared on Facebook. it is the very reason why FaceBook users are browsing the site: to see photos of their friends and see how they look. The site creates a network of contacts for the members of up to the third degree. Click here to join facebook. professionals can bystand their time in the network and discover how easy it is to interact with other professionals in their field.com ." "Status" is another interesting feature that tells you about the activities and whereabouts of a particular user.The TRUE Beginners Guide To Internet Marketing Another is "Poke." a virtual poke that tells you that a friend pokes you. The most used (and popular) feature is the photo upload application because of its unlimited upload feature and of course. The atmosphere in the site is somewhat business-like although it advertises itself as a social networking site.
com If used correctly. and invite them to connect to you." You can do this with the help of a toolbar installed in your browser called… A stumbler's toolbar (see Figure 26 below). use lots of keywords and keyword phrases related to your business niche Ask and answer questions Join groups related to your business niche Give testimonials (Everywhere you give a testimonial is just another place your website link will show up) Ask people to give you testimonials Use LinkedIn Answers to ask questions to gain new customers Click here to join LinkedIn. StumbleUpon can be one of the best sources of traffic on the internet.com . As it's tagline "Discover Your Web" implies. create your profile page.Page 90 © 2008 .myonlinesuccess. StumbleUpon is a site that helps you discover sites with topics that interest you. How to use LinkedIn: • • • • • • • When creating your profile. I have often heard people cite that StumbleUpon is second only to Google in terms of the traffic volume they receive! WOW! Here you can connect with friends and meet people that have similar interests as yourself.com – All Rights Reserved http://www. You are not a certified stumbler if you don't have a StumbleUpon toolbar installed in your browser. Figure 26 .MyOnlineSuccess. To get started at LinkedIn you simply need to join. you can begin browsing sites that other members have "Discovered. So jump right on into the LinkedIn network and you may just find yourself in the company of the best professionals in the future! There are plenty of other sites that offer business-specific networking tools. but LinkedIn is by far the largest and busiest.The TRUE Beginners Guide To Internet Marketing the Internet. then search for the names of people you know and trust. Once you become a StumbleUpon member.
com – All Rights Reserved http://www. If you were the first person to give the site a thumbs-up. How to use StumbleUpon: • • • • • • • Personalize your page (tell people who you are and share with the community what you like in the Interests section.com .") so that the next time you start stumbling. You can stumble on about anything… if you liked a video or a specific page of a site.The TRUE Beginners Guide To Internet Marketing The "Stumble!" button is where the fun starts. Join groups related to your niche Stumble often… stumble upon other peoples pages Do NOT stumble upon your own pages Get a friend to stumble upon your pages instead By stumbling on other people’s pages they will often stumble upon yours Click here to join StumbleUpon . articles. if you don't like the site that you've stumbled upon. Stumbleupon is also a great place to meet new people. you may give it a thumbs-up and add it to your list of favorites. StumbleUpon also learns what you like and makes better recommendations.there is no limit to what type of information or site you want to add to stumbleupon.MyOnlineSuccess.myonlinesuccess. Requesting someone to add you as a friend without introducing yourself or communicating with the other person through forums or comments might turn that person off and not add you in his or her roster of stumbler friends. you can anytime mark it with a thumbs-down ("No more like this. you will be prompted to add a site description. which will serve as a guide to future stumblers. One of the best ways to gain friends is by commenting to stumbles made by fellow members. You can search for friends based on interests or likes. You can add a member as a friend and share with him your stumbles and favorites (with the thumbs up)."). Photos. you will be jumped to a site that fellow stumblers have discovered and marked with a thumbs-up ("I like this. you will be transported to another site with topics covering the category that you choose during sign-up. Once clicked. news -. And when you click the Stumble! button again.Page 91 © 2008 . However. you won't stumble to that same site again.
8 million to help take the service to the next level. The concept was to give people the chance to "dig" user submitted tech-related stories in order to get the most popular stuff in front of an audience that was interested in seeing the latest and greatest on the Internet. if fellow members found that you are just spamming the community by submitting articles to promote your site. In summary. Shortly thereafter. How to use Digg: • • Digg other peoples articles and stories Submit quality content (Write a really good description and title) . as they call it. highly informative or controversial article. with its administrators acting only at the back end as moderators. "Dugged" by its members. the site surpassed 100. Digg offers many tools to include the Digg buttons right to your sites so that others can Digg you as well. Even if you don't submit that article yourself to digg.5 million unique visitors per month.com grew to over 500.000 users and as a result they were able to raise $2.Page 92 © 2008 . digg. Digg is a social content site that is primarily being run by its members. The best way to get lots of Diggs (and for your site to get to the frontpage) is to create an interesting. Also. using Digg correctly is a great way to acquire backlinks for your website which in turn could increase your rankings in the search engines. That's every online marketer's dream. someone will pick it up and do the submitting for you. they will bury your articles (or give you a negative vote). However. Getting to Digg's frontpage is a dream of many website owners and online marketers.MyOnlineSuccess.com – All Rights Reserved http://www. Which means. once you join the community. All content on Digg is.com . Digg has been known to help increase site traffic and a great linkbait tool meaning that a single article on Digg's frontpage can bring a site thousands to hundreds of thousands of visitors in a single day. After running for approximately a year. you can submit articles you think are interesting enough to get a number of diggs (or votes) from fellow members. which might affect your standing to the community and get you and your site banned.myonlinesuccess.000 users and over 8.The TRUE Beginners Guide To Internet Marketing Digg was started as an experiment in October 2004 by Kevin Rose and Jay Adelson.
myonlinesuccess. So what is a lens that I keep referring to? A lens is a single page. a stand-alone webpage where you can post your entries.com . If you admire the lenses of other Squidoo lensmasters. covering different topics that aptly describes your personality. You don't have to clutter everything in a single account. A fanclub is also a great way to widen your network of friends -friends who share same interests or has a business related to yours. If you don't have a website.com – All Rights Reserved http://www. Imagine. you can create a single lens specifically for that.The TRUE Beginners Guide To Internet Marketing • • • • • Add friends Leave comments Do not submit your own articles I would recommend you not digg your own articles Click here to join Digg Squidoo is a great site for promoting and getting yourself out on the internet fast. if your fan has 20 fan members and each fan member of his has 20 members. links to other lenses and advertisements where you will get your revenue from. you may anytime join their fanclub. you can create a lens and promote your products immediately. If you would like to promote your hand-crafted handbags. business or niche. this is a great place to begin. blurbs. Add another lens to share YouTube videos. Whether your purpose is merely to inform or market your own products and services or just earn through the revenue program offered by Squidoo.Page 93 © 2008 . Fanclub is also one of the best marketing strategies that you can do. Got Flickr photos? Create a new lens to point to your photostreams. For instance. you may create a new lens to display your products and descriptions for each.MyOnlineSuccess. if you want to review a movie. Squidoo lenses have a way of showing up on the first page of Google for very competitive search terms. What makes Squidoo different from other social networking site is in the way it is presented. You may create any number of lenses in a single account. you . individuality.
The TRUE Beginners Guide To Internet Marketing have expanded your network to 400 for a single fan that subscribed to your listing. It's like a mailing list within Squidoo. Now.Page 94 © 2008 . How to use Squidoo: • • • • • • • • Create lots of lenses Be unique and offer great content Create compelling titles and descriptions Add lots of tags (Tags are like keywords that are associated to what you're talking about or marketing or who you’re marketing to) Join fanclubs (You'll find that many lensmasters will reciprocate) Signing a guestbook (leave comments on other people’s lenses) Send Squidcasts to your friends and fans Click here to join Squidoo. that's a great treat considering that each lens gives you the potential of earning 45% of your lens' revenue from advertisement.com . This encourages them to visit your lens.MyOnlineSuccess. excellent. don't abuse this feature. you can send out a message (called a "Squidcast") to all your fans. sign the guestbook. Even if Squidoo is open to self-promotion.myonlinesuccess. Fellow lensmasters may report your account for abuse if they saw that contents in your lens are copied from other sites or a mere rehash of other lenses. Since Squidoo lenses allows self-promotion. you can create lots of backlinks for your site for a single lens. Squidoo is an easy. and above all free internet marketing tool. rate it. And what are backlinks? A backlink is basically a link from another site that links to your site. Any time you create a new lens or update an existing lens.com . vote on the poll.com – All Rights Reserved http://www. It should be employed to promote products and increase sales in every internet home business. etc. This helps you to get better rankings in search engines like google and yahoo. However. it doesn't permit one to do spamming. In conclusion.
com . Real-time news snippets are delivered to news organizations and people who would want an up-to-date information about the spreading wildfires. instant messaging (or chat facilities) and even on FaceBook. A Twitter update page contains all your twits and a list of your “Following” and “Followers”. SMS. Twits can be viewed via Twitter's site. So what is a twit? An update to your site is considered a "twit.The TRUE Beginners Guide To Internet Marketing Twitter is a social networking site that has revolutionized the way people of today communicate. Examples are NASA. on the other hand are users who subscribe to your update page. They receive updates of your profile via SMS or short messaging. With Twitter. the Los Angeles Fire Department used Twitter during the 2007 California Wildfires. you could twit back your congratulatory messages. Your followers. whenever a friend twits. keeping track of a friend's twit is addicting.Page 95 © 2008 . In turn.myonlinesuccess. email. A single update to your profile page will give your entire network an idea of what you are up to that very minute. all the time. In fact.MyOnlineSuccess. her husband can twit about it via SMS and in turn. For many. If you "follow" someone.com – All Rights Reserved http://www. especially high profile users that you are followingthat will get you noticed and others may start following you from seeing your name and interesting responses. Imagine the moment a friend gave birth. Because of Twitter's real-time delivery of contents. you'll be informed of it." Once you twit. your network of friends will receive your twits. you'll receive their twits on time. (A “Following” are your list of friends whose update page you have subscribed to). close friends become closer even if they live in another country. How to use Twitter: • • • • • Use Twitter Feed to Feed your blog to Twitter Use clever short statements to catch your followers attention or attract new followers and add a link to your story Answer other's twitters. Cisco Systems and Whole Foods Market. many organizations and enterprises have taken advantaged of Twitter's services. RSS feeds.com . Post a question and include a link to your blog Click here to join twitter.
The TRUE Beginners Guide To Internet Marketing
Now I am sure that you have visited youtube for some reason or another, but did you know that using YouTube can be a great source of traffic for you? Did you know that YouTube is more popular than all the sites of the TV networks combined? With that in mind it may well become more important for your brand or company to be on YouTube than to be advertised on TV. You see, these days, being a movie star is not the only way to get famous. With YouTube, everyone can create his or her own fifteen minutes and has a chance to stardom. YouTube is a place where you can upload videos for private or public viewing. You can share your videos to other members and comment to other member's video upload… and the service is free. You can upload almost all types of media files on YouTube. Videos taken from a cell phone, handycam or webcam are supported by YouTube. You can upload audio files and photos compiled with a special software to create virtual tours or photo slideshow. To get back quickly to your favorite videos, add them under "Favorites" with a single click. Are you a fan of a YouTube member? Subscribe to his streams (which works like a bookmark) and get notifications of new uploads. YouTube has made the world smaller. A YouTube member from Alaska can cast a vote to a video uploaded by a member from Ghana or Mongolia. Because of this, a regular person may become an instant international star through his video uploads. It has been reported that popular YouTube users receive millions of views in just a few days after uploading a video. No wonder why even popular Hollywood stars and popular entertainers use YouTube. It's a free marketing tool that spreads news even faster than a wildfire. Many people advertise with YouTube by recording a short video which lead the visitor to a link pointing to their site or product. If you are creative, this can be a way to get a lot of traffic.
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The TRUE Beginners Guide To Internet Marketing
How to use YouTube: • • • • • • Link your YouTube videos to your blog, facebook, and squidoo accounts Let friends, family members, and others know that you have videos available for viewing on YouTube Email the direct links for your YouTube videos to your newsletter subscribers and those that you know Place your videos on your blog or website Add Adsense to your videos Click here to visit or join YouTube
Mixx is one of the young social networking sites that have spawned today after the Digg and Delicious phenomenon. Although the site is still new, Mixx has gained partnership with popular and credible publishing outlets such as the CNN.com, USA Today, Reuters, The Los Angeles Times and The Weather Channel. With this, Mixx becomes a favorite social site of online marketers. Mixx is a combination of different types of social network sites, thus its name. It is a social bookmarking, a social networking, a sharing site, and a social news site. All content submitted and filtered by users. As a member of Mixx, you may contribute to the site by submitting news of choice, favorite photos found on the web and even your own video uploaded on a free video streaming site. Once submitted, you leave the fate of your submitted contents to fellow mixxers. Mixx is a content driven site, and with this, expect that users have the power to determine which story gets into the top slot and which one deserves to be voted out. To exert your right in the Mixx community, vote by clicking the up and down arrow beside the title of the story. You may search for contents using Mixx's advanced search. Receive Karma for interesting comments you make and for submitting highlypopular (with highest votes) contents. Karma measures your credibility standing in the community. The higher your Karma is, the more credible your submissions are in the eyes of fellow mixxers. It is also through Karma that other mixers gauge your suitability to belong to one's roster of MixxFriends.
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The TRUE Beginners Guide To Internet Marketing
As a Mixx member, you will receive a one-page start-up page. Your start-up page serves as your Public Profile page. This page is viewable by public. Users and non-users may see your username, brief profile, groups you are a member of, your submitted contents and your MixxFriends (people who you think are cool) and Followers (people who think you are cool). You can configure your Public Profile page and limit the contents to keep your personal information private. In summary, Mixx is similar to Digg, mentioned above, it just doesn’t have quite the traffic of Digg. However, Mixx is a great site and a highly recommended site to add your content to. Mixx is also a great way to acquire backlinks for your website which in turn could help your website receive better rankings in the search engines. How to use Mixx: • • • • • • Submit quality content Join groups related to your business or niche Vote on other people’s stories Leave comments Add as many friends as you can Click here to join Mixx.com
What's hot? What's new? What's controversial? These are what the members of Reddit are trying to answer. The hottest, the newest, and the most controversial stories around the world are determined by votes cast by Reddit users. Reddit is more of a social news site rather than a social networking site. The focus is more on the story rather on the person who actually submits the story. The more controversial the news is, the better. No uninteresting news goes to Reddit's frontpage! Voting is done by clicking the up and down arrow that sits beside the title of a news article. Up signifies a plus vote and a down, a minus vote. A user receives "Karma" points if an article he submits get lots of vote up. This is a reward for submitting interesting news. Karma is one way to establish a good reputation in the community.
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The TRUE Beginners Guide To Internet Marketing Aside from gaining Karma. Note: Don't get yourself banned because of flagrant self-promotion. Reddit comes from the word "Read it" and is pronounced in the past tense. no snippets or exerpts. like Digg.com .com – All Rights Reserved http://www. Reddit is capable of generating a great deal of exposure for any website that is voted up to its frontpage." To submit articles and begin your vote up or vote down to other articles. they are websites filled with articles on many different topics written by people looking to promote products. Websites voted up to the frontpage receive a great deal of traffic and can easily see over 10.MyOnlineSuccess. So. In summary. Highly recommended. And when traffic in your site surges. In general. Strive to build a good reputation within the social community and your niche because when you’ve built a real audience. others will promote your website without any need for efforts on your part.myonlinesuccess. make sure that your hosting account is ready for it. a Reddit user should have already "Reddit. Add quality content and be an asset to the community and you will be rewarded for it. . if there's an interesting article. or to promote themselves and their services. you have to sign in for a Reddit account. How to use Reddit: • • • • • • • • Submit articles or stories or have others submit it for you Use a meaningful title Add friends with high Karma Tell others you liked their submits Tell them its ok to share their links with you anytime Vote on your friends stories Make sure you submit stories in the proper category Click here to join Reddit 4) Article Directories: Article Directories are one more way that you can build traffic to your website. you'll receive a large volume of traffic for hitting the top ten spot in Reddit. gain links for their site. It works just like a browser's bookmark. with only the title of the page or article being displayed on the Reddit page -.Page 99 © 2008 .000 visitors within a single day.no blurbs.
newsletters or blogs. they will also see your authors bio and the links pointing back to your website or products. And yet another benefit is that as your articles get distributed throughout the internet. . The great thing is.myonlinesuccess. there will always be what is called a “resource box” at the bottom of every article you create and submit which is simply your "author's bio". they all contain your link(s) which the search engines view as a backlink. you still get the credit for the article and the links point back to your website. And as I mentioned elsewhere in this book. just so long as they keep the resource box intact. your article will come up even though your website might not. anytime someone finds and reads your article. Other ways article distribution can benefit you are: Other webmasters and publishers are allowed to reprint the articles within article directories on their own websites.The TRUE Beginners Guide To Internet Marketing So how does this benefit you? All you have to do is to write articles related to your niche and submit them to these article directories. Therefore. some article directories have such strong rankings in the search engines that if someone does a search for keywords in the articles that you wrote and submitted. Another benefit is that as you write more articles about your niche.com – All Rights Reserved http://www. backlinks play an important role in helping your website to get better rankings within the search engines. you establish yourself as an expert in within your field… therefore building your name.Page 100 © 2008 .MyOnlineSuccess. This insures that even though they take and place your article on their website. One thing to keep in mind. And at these article directories. in the long run it is well worth it and over time it’s another way to create long lasting traffic because your articles will remain on the internet for a long time to come. However.com . with article marketing it sometimes takes longer for you to see results than it does in the methods that I previously mentioned. In the resource box you describe yourself as the author and place a link back to your website or your products website.
these are free sources. to keep it free. That is except for the first one I listed concerning pay-per-click marketing. you would spend all of your waking hours doing nothing but this. ArticleAnnouncer. However there are many.com.com Article Dashboard. and ezine publications. There are several other ways to get traffic other than those that I listed above such as writing press releases. And better yet.The TRUE Beginners Guide To Internet Marketing Popular article directories: • • • • • • • • • • EzineArticles. The alternative to this is you could purchase an article submission software such as ArticleSubmitterPro. using banner ads.MyOnlineSuccess. Establish yourself as an expert in your field. if you have a website and no one knows it even exists. many more article directories to choose from.com or ArticleMarketer. Also be sure to create a compelling title as this can greatly increase the number of times that your article is viewed and read by others. I would suggest you pick from a few of the best article directories and focus on submitting your articles to them alone.com ArticleCity IdeaMarketers Web Pro News SearchWarp Articles Base Buzzle Amazines The article directories listed above are some of the more popular directories available. but these are the most popular. When creating your resource box be sure to include at least one or two links back to your website or product. NOTE: If you tried to manually submit your articles to every article directory one by one. When writing your articles it is recommended that you keep them somewhere in the vicinity of at least 400-600 words or more. However.Page 101 © 2008 .com GoArticles.com… however they are a little pricey. then what’s the use? You will not make any sales. . In Summary: Getting traffic to your website or blog is the single most important thing that you can do. As I stated before.com .myonlinesuccess.com – All Rights Reserved http://www.
and every type of theater show including comedy shows. every type of sport.The TRUE Beginners Guide To Internet Marketing Website Examples Ticket-Venue. placed articles on Digg and more.com – tickets Let’s take a look at this website. this website contains all of the following separate pages and none of them link together. TonneauImpressions.com Sage-Hearts.myonlinesuccess. . It is a very small topic or niche focused on nothing more than tonneau covers for trucks. It’s a simple website.com Ticket-Venue.MyOnlineSuccess.com you will see that I display a form on the right side of my page for people to sign up for my newsletter (which I should definitely use more). However. more of a mini-site. or college football or something else and if I had it to do all over again I would probably have done so because the way I set it up I ended up taking on the whole ticket industry including all types of concerts. If you take a look at it you can see that even though I did target a specific niche which is “tickets”. or football tickets or something else. If you visit ticket-venue. And the result is that ticket-venue.com does very well for me. I have created several articles and distributed them to article directories.net DVDCloningsoftware.com . that is something that you have to consider when you take on a market.Page 102 © 2008 . I could have narrowed it down further to just concert tickets.com TonneauImpressions.com Vehicle-Reports. For instance.com – tonneau covers This is a site that I set up primarily to be promoted through pay-per-click marketing.com – All Rights Reserved http://www. I could have even narrowed it down further to just include country music. I have written press releases.
Here again.com .htm http://tonneauimpressions. I built a page.com/truxedo-tonneau-covers. However.com/extang-tonneau-covers. entered them into the search engines and waited on sales.htm The way this site works is I send traffic to these specific pages using pay-perclick advertising and whenever the user clicks on any link within the site it then takes them to my merchants website. When I first began. For example.com/gaylord-tonneau-covers.htm http://tonneauimpressions. However. collected keywords. and . As a matter of fact. This is a classic example of how I have made most of my money online. I am sure these methods would greatly increase my traffic and I am sure my sales as well.com/ http://tonneauimpressions. by using free marketing methods such as Forums. Social Network Marketing.com/access-tonneau-covers. I could do much more with this website to provide articles and information. this website is a great example of how you can build something on the internet and be making money from it for a long time to come (residual income).htm http://tonneauimpressions.Page 103 © 2008 .myonlinesuccess.com/bak-tonneau-covers.MyOnlineSuccess.net This is another sort of mini-site. build my brand and give visitors a reason to return.htm http://tonneauimpressions.htm http://tonneauimpressions. I really need to go back and do that. and since that was my first website.com/tonneau-masters.com/undercover-tonneau-covers. I have never stopped long enough to go back to it and do anything.com – All Rights Reserved http://www. and Article Directories I could greatly increase my visibility on the internet and therefore greatly increase my sales.htm http://tonneauimpressions. I could also link my pages together in order to present myself as a business.The TRUE Beginners Guide To Internet Marketing http://tonneauimpressions. other things I could do here would be to provide articles and lots of useful information about the tonneau covers that I provided. CARFAX has been earning me money for over five years now… since 2003. I could also participate in forums and include links within my signature back to my website and have a way for people to sign up for a newsletter. the only marketing method that I knew was PPC’s. Vehicle-Reports. CARFAX is actually the very first company that I became an affiliate.
but in any case.Page 104 © 2008 . By doing so.com – Dating Website This isn’t my website. you have been able to send them information about the product several times afterwards. you will see that she has definitely built a name for herself… and yet she is only an affiliate of all of these dating sites that she represents. She gets you to sign up for her newsletter so she can continue to market to you over and over again.com . and then when they get ready to buy who do you think they will buy it . reviews. This site has lots of content that surrounds a specific niche which is dating. She also offers dating tips. they signed up for your newsletter and even though they didn’t buy your product. a blog. did you know that it takes the average customer being exposed to a product or information 6 or 7 times before they will act on it and buy? So many people market by just sending all of their traffic to their product page and hope that their visitor buys their product. then what happens if they don’t buy your product.myonlinesuccess. Look on the right side of the page.MyOnlineSuccess. Rosalind is a pioneer in the affiliate marketing industry and has a book called the Super Affiliate Handbook which helped me to understand a lot of how affiliate marketing worked. articles. But if you market this way. If you will look at her site. isn’t it? But say when that same person visited your website. Chances are you will never see them again! Now that’s taking a chance. and other products that she has cleverly inserted within the site that she knows her visitors are interested in. Actually a lot of what I learned in the beginning of my affiliate marketing adventure I learned from this lady (Rosalind Gardner). The importance of building a subscribers list I touched on some of this before.The TRUE Beginners Guide To Internet Marketing I never do anything to it.com – All Rights Reserved http://www. but it is a great example of how you can use a blog as an affiliate marketer. Sage-Hearts. you have had the opportunity to build a "Relationship" with this person.
Moreover. . sell.. You want them to like you. I will then make it personable. So how should you use your list? You want to create a relationship with them.MyOnlineSuccess. I may talk about my family going on vacation or me going to lunch with my wife or something that happened to me. it is much easier to market to people that you have already done business with before than it is to attract new visitors to your website every day. One of the most popular autoresponder programs and one I have used for years is Aweber. if you will keep your focus on providing the best that you can for your customer and build a relationship with them. in my case I like to imagine that I am talking to one of my close friends. The reason why I say that is because it is MUCH easier to market to people that you have a relationship with than it is to market to a complete stranger. because they are on your list. Autoresponder Software So you may be asking.myonlinesuccess. building a list is a great marketing method that I recommend you take advantage of. sell. My main purpose should be and is to help those on my list in anyway that I can. then getting them to buy something all of a sudden becomes easy! In summary..Page 105 © 2008 . For instance. And what’s more. They trust me! And one thing I make sure that I NEVER do is violate that trust! Remember.com . you also have the opportunity to sell to them again and again and.. When I think that way I then write completely different. I don't care about trying to sell them something. I then write from the heart and just tell them whatever is on my mind and then when there comes something that I think they may want to take a look at or that might benefit them. how can I be of service and help to you. and there are companies that make this so very easy.com – All Rights Reserved http://www. I put it in the email and many times they will buy it just because they KNOW that I have their best interest at heart. how do I capture people's names and emails and create a list? It's called "autoresponders". But what I don’t try and do is to sell.The TRUE Beginners Guide To Internet Marketing from? It’s a good chance they will buy from you because you have built a relationship with them and gained their trust. I want to always be thinking..
You are in complete control as to when the letters will be sent. this is one marketing strategy that you must not leave out. they will provide you with a form that you will place on your webpage.com.com . Moreover. Strategies for getting people on your mailing list There are few different ways that you can go about the task of capturing people’s information… or should I say getting people to subscribe for your newsletter. regardless of whether you use aweber or another company. their information is then stored in the Aweber database within your account. As I said before. 1.Page 106 © 2008 . You can also go in at anytime and create what's called a "broadcast" message. it is much easier to market to people that you have already done business with before than it is to attract new visitors to your website every day.myonlinesuccess. With an autoresponder program you can setup letters that will automatically be sent out to the person immediately after they sign up. Pop up / Drop in form . To learn how to add an aweber form to your own site and to get started building your own list of subscribers now… go to myonlinesuccess.The TRUE Beginners Guide To Internet Marketing You simply go to aweber. You can even have one letter go out every other day. There are free autoresponder programs available. or just one per week or however you like. Once you have everything setup within their company (which is very simple). aweber isn’t free. And the best thing is that you can set it up to run on autopilot! But so you know.com and create an account. But. When your visitor fills out the form with their name and email address. Squeeze Page 2. You can create as much of these as you want and set them up to go out in any interval that you like. You can then have another to go out the next day and then another the day after and on and on and on. you can have one email to go out immediately after they fill out your form. Companies like Aweber make it easy to take care of and keep up with your list of subscribers. it is much easier to market to people that you have created a relationship with than it is to market to a complete stranger. it’s just that I have never tried any of them to be able to recommend any. For instance.com – All Rights Reserved http://www.MyOnlineSuccess. Once created you can send it out to your whole list at one time and the precise day and time that you choose for it to go.
I will explain each of them so that you can make your own decision as to which will work better for your website.The TRUE Beginners Guide To Internet Marketing 3.com MyOnlineSuccess. that when the visitor "lands" on it. and does a thorough job of describing what you'll be able to access after you enter your data therefore enticing you to give your information for what you will get in return. On others.com . On some squeeze pages. usually short in length. The reason behind this is that as we discussed before.com Ebook Generator The Renegade University The Definitive Guide To Google Adwords . Request form on website I’m not here to tell you which way is best because there could be a number of factors to using one method over the other. many people will not buy from a site on the first visit. some enticing bullets (your benefits or reasons). A squeeze page is setup with a "Compelling" Headline” at the top. This not only gives you the opportunity to be the one to sell to them when they are ready to buy. However. 1) Squeeze Page So What Is A Squeeze Page? A squeeze page is a webpage.MyOnlineSuccess.Page 107 © 2008 . but it also gives you the opportunity to create a relationship with them and to sell them many times in the future.myonlinesuccess. many expert marketers say that they would rather gain a subscriber to their list and risk losing a sale because they know their gains way outperform their losses. he is asked to opt-in to some type of list in order to proceed further. your only options are to opt-in or leave.com – All Rights Reserved http://www. you are given a method to continue exploring the site without opting in. So the idea here is to get the visitors name and email address first so that you can further educate them and market to them through email. Many people are afraid of this method because they are afraid of losing the sale. However. Click on the following links to view squeeze page examples: ListBuildingPower.
com http://ticket-venue. advertisers came up with a different form called drop-in forms. Examples of this form can be seen by clicking on the following links: http://trafficmatt. Usually with pop-ups and drop-ins you are given the option to just close the window if you choose not to opt-in unlike many squeeze pages where the idea is to force (squeeze) you to give your information in exchange for what you will get.sage-hearts. which are designed for that specific purpose… to block popups.MyOnlineSuccess.com/ http://www.myonlinesuccess.com .associateprograms.Page 108 © 2008 . but you are leaving lots of money on the table that you could have made otherwise. You visit a website and somewhere on the page is a form asking you to subscribe for their newsletter or to receive information from that site.com/ All of these forms of getting people to subscribe to your list are highly effective and it is definitely recommended that you use one. Remember? You'd go to a website and immediately upon entering that website there would be a box that would popup asking you to enter your name and email address to sign up for their newsletter or to receive a free report or course on a certain topic. I went for years and didn’t collect a single email and it can be done. . Well because of popup blockers. Click on the following links to view drop-in form examples: Zip Brander The Rich Jerk Dynamic Popup Generator Keyword Elite 3) Request Form On Website This is a very popular way for many websites on the internet and I’m sure that you have seen this many times.com – All Rights Reserved http://www.com http://www. Upon visiting a website a small box will slide in from the top or the side of the page asking your for your name and email address.The TRUE Beginners Guide To Internet Marketing 2) Popup / Drop-In A few years ago the big hype was the pop up. A drop in form works like this.
For example. be willing to put some of that money back into your business to help it grow and profit in faster and easier ways. I have often and still do invest in lots of different informational products such as ebooks and membership websites. that doesn’t mean that you shouldn’t invest or spend money to grow your business at some point. The strategies that I explained in this book absolutely work but the Internet is always changing so be willing to change with it. I invest in many different ways: • • • • • Seminars Software Ebooks – information Mentoring programs Etc… I may buy a piece of software that makes my job easier and me more productive. However.Page 109 © 2008 . Be willing to change. no matter what anyone says! . there are free autoresponder programs available.com .The TRUE Beginners Guide To Internet Marketing With all of these strategies an autoresponder program or software like aweber is required. but I have never tried any of them to be able to recommend any. keep your eyes on your goal and never ever give up. if you don’t have the money to spend on this right now then I suggest that you do a search at google for “free autoresponder reviews” or “free autoresponder software” or something similar and find a good recommended one to use.MyOnlineSuccess. How and why you should invest in your company: Even though this ebook is all about starting your own business with no money. When you start profiting. As mentioned before. What I am saying is… never get stuck doing things as you always have. Investing in smart ways will only benefit you.com – All Rights Reserved http://www. Strive to grow and learn more.myonlinesuccess. It’s just like thinking that two people can get more done that one person can. I have attended seminars and investeded in different mentoring programs. And above all.
ipod software. All of the links already have your Affiliate ID embedded within the code.html to either sign up or login to the affiliate panel.The TRUE Beginners Guide To Internet Marketing In Summary: I have several other websites that surround niches such as dating.com/index. 4. You can also drop me a note at email@example.com. Here’s how it works: 1. For anyone that clicks on your link and signs up as a member of MyOnlineSuccess. copy the html code for any of the links.com for step-by-step video tutorials. and to be honest I have done very well myself doing that. 3. Paste the link into your web site.MyOnlineSuccess.com .Page 110 © 2008 . motocross.com. . Thank you for reading “A TRUE Beginners Guide To Internet Marketing”.com Make Money with this Book! You can earn a generous 50% (residual) monthly commissions just telling anyone about MyOnlineSuccess.html to learn more. I’ll answer personally. If you have any questions you can visit MyOnlineSuccess. home and apartment rentals. resources and information.myonlinesuccess.com/index.com.myonlinesuccess. There are lots of people out there that have made a lot of money building minisites like the tonneau covers and carfax websites that I showed you above. you will receive 50% of the monthly fee… every month for as long as that person stays a member. credit cards. 2. To your success. newsletter. Once you have logged into the affiliate panel. Go to http://www.myonlinesuccess.com – All Rights Reserved http://www. online traffic school. Go to http://www.php/affiliate-program. an ezine or a customer list that would benefit from reading “A TRUE Beginners Guide To Internet Marketing”.php/affiliate-program. Matt Henderson MyOnlineSuccess. and more… but this should give you a general idea of how I run my business.
com is like THE GUIDE of how to use the power of press releases to generate lots of traffic from sources that you will never see through the normal internet marketing channels. PRTraffic. PRTraffic.com – Much like the Definitive Guide to Google Adwords above. reports and more to develop into profitable information products for your online and offline businesses! Outsourcing Projects Scriptlance.com . movies.com .com – All Rights Reserved http://www.com – Your essential guide to starting and building your own internet marketing business using all the methods described in this book as well as many others… even if you are a COMPLETE beginner! Recommended Reading Super Affiliate Handbook – Great reading and lots of useful tips. The Publishing Expert – Discover the answers. This is one of the earliest and often updated manuals on Private Label Rights in the Internet Marketing community! Public Domain Code Book – The definitive guide for finding a nearly limitless supply of Public Domain books. images.com Guru.The TRUE Beginners Guide To Internet Marketing Resource Guide Recommended Website MyOnlineSuccess.MyOnlineSuccess. I read this book when I first began marketing online. the secrets and little known facts that will make you wildly and amazingly successful in publishing YOUR OWN books! Nicheology – Your essential guide to buying and selling Private Label products in the Internet marketplace. It is constantly kept updated to provide the latest internet marketing strategies today! The Definitive Guide to Google Adwords – If you are considering marketing through pay-per-clicks then this is the book… it is considered by many to be the “Bible” about pay-per-click marketing.myonlinesuccess.com Elance.Page 111 © 2008 .
org Joomla.The TRUE Beginners Guide To Internet Marketing Keyword Research Links SeoBook.com Google Adwords Keywords Tool Free Website Builders Weebly.com stumbleupon.com linkedin.org Drupal.MyOnlineSuccess.com WebWire.com .com PRLeap.com Social Networking Sites facebook.com QuantCast.com Web Hosting HostGator.com .Page 112 © 2008 .org Domain Names Godaddy.com PPC Search Engines Google Adwords Yahoo Search Marketing MSN Adcenter Press Release Websites PRWeb.myonlinesuccess.com – All Rights Reserved http://www.com Yahoo GeoCities Free Blog (Open Source) Software Wordpress.
com .myonlinesuccess.com – All Rights Reserved http://www. Digital File Delivery and a lot more! Works with most merchant accounts including iPowerPay.com Article Directories EzineArticles. . Auto-responders.com myspace.The TRUE Beginners Guide To Internet Marketing digg. Paypal and 2CheckOut.com youtube. Recommended Payment Processors iPowerPay.com – This is the secret Merchant Account Provider the world’s top Internet Marketing experts have been quietly using to process millions of dollars of Internet sales every single month 2CheckOut. Affiliate Programs.com docstoc.com twitter.com – This is the BEST shopping cart on the web. Includes Ad Tracking.com ArticleCity IdeaMarketers Web Pro News SearchWarp Articles Base Buzzle Amazines All-in-One E-Commerce Solutions EasyWebAutomation.com mixx.com Article Dashboard.com flickr.com – Start accepting credit card payments from customers from several parts of the world! If you are staying in a country where you cannot accept PayPal and/or ClickBank payments.com technorati.com squidoo. Newsletter Broadcasting.Page 113 © 2008 .MyOnlineSuccess.com reddit.com propeller.com GoArticles. I recommend this.