Ansoff Matrix is a useful framework for looking at possible strategies to reduce the gap between where the company may be without a change in strategy and where the company aspires to be. It was published first in the Harvard Business Review (ansoff, 1957) it was consequently published in Ansoff's book on.
Ansoff Matrix is a useful framework for looking at possible strategies to reduce the gap between where the company may be without a change in strategy and where the company aspires to be. It…