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India Sanitary Napkin / Pads, Tampon & Pantyliners Market Outlook, 2023 Page - 1/8

Publisher Bonafide Research Type Market Research Report


Product Code 180310291 Region Asia-Pacific
Pages 117 Country India
Published Date 24-03-2018 Category Consumer Goods & Services

DESCRIPTION OF THE REPORT:


.
India Sanitary napkin / Pads, Tampon & Pantyliners Market Outlook, 2023' gives a comprehensive
analysis on the Sanitary napkin industry of India. Since last few years, India is experiencing a major
growth in the Sanitary napkin sales. The continuous improvement of literacy rates, the enhancement of
consumers’ safety, sanitary consciousness and extended lifespan, plus improvements in conditions in
rural areas, have all created opportunities for expansion of the sanitary napkin market.
India Sanitary napkin market is expected to grow with a CAGR of more than 10% in the forecasted
period of FY 2017-18 to FY 2021-22. Overall sanitary napkin is segmented into rural sanitary napkin and
urban sanitary napkin market. Increased sales of sanitary napkin are due to increased percentage of
working females and upgraded consumers’ consumption habits. Being aware of the problem, the
government has started to take measures to promote sanitary products in poor areas. Sanitary napkins
are increasingly getting popular among women. Of course, continuous education and marketing from big
international brands has significantly contributed to this penetration. 90% of India’s sanitary napkin
market share goes to international companies like P&G and Johnson & Johnson.
Lower penetration is due to low incomes as well as the general lack of awareness of the importance
of sanitary protection. The essential nature of sanitary protection is set to support performance,
especially as the category’s key manufacturers are expected to invest in education campaigns to
expand consumer base to include rural dwellers and low-income urban consumers. Tampons may
possibly emerge due to a continued trend of westernisation although it still seems far-fetched and it
would rival pantyliners and standard towels in future; there might only be a slight rise in demand.
Covered in the report:
• India Sanitary napkin
• Rural Sanitary napkin
• Urban Sanitary napkin
• India Pantyliners
• India Tampon
"India Sanitary napkin / Pads, Tampon & Pantyliners Market Outlook, 2023" discusses the following
aspects of Sanitary napkin in India:
How it will help solving your strategic decision making process??
The report gives an in-depth understanding of the Sanitary napkin market in India:
- Global Sanitary Hygiene Product Market Outlook
- Global Sanitary napkin Market Outlook
- North America Sanitary napkin Market Outlook
- Latin America Sanitary napkin Market Outlook
- Europe Sanitary napkin Market Outlook
- APAC Sanitary napkin Market Outlook
- MEA Sanitary napkin Market Outlook
- Global Pantyliners Market Outlook
- Global Tampon Market Outlook

India Sanitary Napkin / Pads, Tampon & Pantyliners Market Outlook, 2023 Page - 2/8
- Total Women, Menstruating women and its penetration (Overall vs Rural vs Urban)
- India Sanitary napkin Market Size By Value & Forecast
- India Sanitary napkin Market Size By Volume & Forecast
- India Sanitary napkin Market Segmental Analysis: By Company, By Region, By Demographic
- Market Insights of Sanitary Napkin Market of Age below 24 years
- Total women, Menstruating women and its penetration
- ASP, Total Usage per Cycle and Volume Contribution
- Market Insights of Sanitary Napkin Market of Age From 24-35 years
- Total women, Menstruating women and its penetration
- ASP, Total Usage per Cycle and Volume Contribution
- Market Insights of Sanitary Napkin Market of Age above 35 years
- Total women, Menstruating women and its penetration
- ASP, Total Usage per Cycle and Volume Contribution
- Product, Variant & Pricing Analysis
- Product Variant Information
- ASP of Overall vs Rural vs Urban Market
- Key Vendors in this market space
This report can be useful to Industry consultants, manufacturers and other stakeholders to align their
market-centric strategies. In addition to marketing & presentations, it will also increase competitive
knowledge about the industry.
Report Methodology
The information contained in this report is based upon both primary and secondary research. Primary
research included interviews with various channel partners of Sanitary napkins in India. Secondary
research included an exhaustive search of relevant publications like company annual reports, financial
reports and proprietary databases.
Please get in touch with our sales team in order to find out more.

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TABLE OF CONTENTS
.
TABLE OF CONTENT
1. Report Methodology
2. Executive Summary
3. Global Sanitary Hygiene Products Market Outlook
3.1. Market Size
3.2. Market Share
3.2.1. By Region
3.2.2. By Company
3.3. Global Sanitary Napkin Market Outlook
3.3.1. Market Size By Value
3.3.1.1. Overall Market
3.3.1.2. Americas Sanitary Napkin Market
3.3.1.3. Europe Sanitary Napkin Market
3.3.1.4. APAC Sanitary Napkin Market
3.3.1.5. MEA Sanitary Napkin Market
3.3.2. Market Share By Region
3.4. Global Pantyliners Market Outlook
3.4.1. Market Size By Value
3.4.2. Market Share By Region
3.5. Global Tampon Market Outlook
3.5.1. Market Size By Value
3.5.2. Market Share By Region
4. India - Total Women, Menstruating women and its penetration (Overall vs Rural vs Urban)
5. India Sanitary Napkin Market Outlook
5.1. Market Size By Value
5.1.1. Overall Market
5.1.2. Urban vs Rural Market
5.2. Market Size By Volume
5.2.1. Overall Market
5.2.2. Urban vs Rural Market
5.3. Market Share
5.3.1. By Company
5.3.2. By Demographic (Rural Vs. Urban)
5.3.3. By Age Group
5.4. Market Insights of Sanitary Napkin Market of Age below 24 years
5.4.1. Total women, Menstruating women and its penetration
5.4.2. ASP, Total Usage per Cycle and Volume Contribution
5.5. Market Insights of Sanitary Napkin Market of Age From 24-35 years
5.5.1. Total women, Menstruating women and its penetration
5.5.2. ASP, Total Usage per Cycle and Volume Contribution
5.6. Market Insights of Sanitary Napkin Market of Age above 35 years
5.6.1. Total women, Menstruating women and its penetration
5.6.2. ASP, Total Usage per Cycle and Volume Contribution
5.7. Product, Variant & Pricing Analysis
5.7.1. Product Variant Information
5.7.2. ASP of Overall vs Rural vs Urban Market
6. India Pantyliners Market Outlook (Size & Forecast)
7. India Tampon Market Outlook (Size & Forecast)
8. India Economic Profile
9. Policy & Regulatory Landscape

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10. Raw Material & Manufacturing Process
11. PEST Analysis
12. Trade Dynamics
12.1. Import
12.2. Export
13. Channel Partner Analysis
13.1. Direct (through NGO)
13.2. Indirect (Online, MBR, SBR)
13.3. Tupperware model
14. India Sanitary Napkin Market Dynamics
14.1. Key Drivers
14.2. Key Challenges
15. Market Trends & Developments
15.1. Low penetration level of hygiene products has created opportunities
15.2. Start ups are booming the Indian market
15.3. Banana fiber sanitary pads are on track
15.4. Major sales are driven by NGOs
15.5. Government/ CSR spending on sanitary napkin market
16. Competitive Landscape
16.1. Porter's Five Forces
16.2. Company Profiles
16.2.1. P&G Hygiene and Health Care Limited (Whisper)
16.2.2. Johnson & Johnson Private Limited (Stayfree, Carefree)
16.2.3. Unicharm India Pvt. Ltd. (Sofy)
16.2.4. Kimberly-Clark Lever Pvt. Ltd (Kotex)
16.2.5. Saral Design (Active Plus)
16.3. Company Overview
16.3.1. Sooth Healthcare (Paree)
16.3.2. Aakar Innovations Pvt Ltd (Anandi)
16.3.3. Bella India Healthcare Pvt. Ltd (Bella)
16.3.4. Rohit Surfactants Private Limited (Pro Ease)
16.3.5. Mankind Pharma Limited (Dont Worry)
17. Strategic Recommendations
18. Disclaimer

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India Sanitary Napkin / Pads, Tampon & Pantyliners Market Outlook, 2023 Page - 5/8
LIST OF FIGURES & TABLES
LIST OF FIGURES
Figure-1: Global Sanitary hygiene Products Market Size – By Value 2011-12 to 2016-17 (USD Billion)
Figure-2: Global Sanitary hygiene Products Market Size Forecast – By Value 2018F to 2023F (USD Billion)
Figure-3: Global Sanitary Hygiene Products Market Share – By Region By Value 2017 & 2023
Figure-4: Global Sanitary Hygiene Products Market Share – By Company By Value 2016
Figure-5: Global Sanitary Napkin Market Size – By Value 2011-12 to 2016-17 (USD Billion)
Figure-6: Global Sanitary Napkin Market Size Forecast – By Value 2018F to 2023F (USD Billion)
Figure-7: Americas Sanitary Napkin Market – By Value 2011 to 2017 (USD billion)
Figure-8: Americas Sanitary Napkin Market Forecast– By Value 2018F to 2023F (USD billion)
Figure-9: Europe Sanitary Napkin Market – By Value 2011 to 2017 (USD billion)
Figure-10: Europe Sanitary Napkin Market Forecast– By Value 2018F to 2023F (USD billion)
Figure-11: APAC America Sanitary Napkin Market – By Value 2011 to 2017 (USD billion)
Figure-12: APAC America Sanitary Napkin Market Forecast– By Value 2018F to 2023F (USD billion)
Figure-13: MEA Sanitary Napkin Market – By Value 2011 to 2017 (USD billion)
Figure-14: MEA Sanitary Napkin Market Forecast– By Value 2018F to 2023F (USD billion)
Figure-15: Global Sanitary Napkin Market Share – By Region By Value 2017 & 2023
Figure-16: Global Pantyliner Market – By Value 2011 to 2017 (USD billion)
Figure-17: Global Pantyliner Market Forecast– By Value 2018F to 2023F (USD billion)
Figure-18: Global Pantyliners Market Share – By Region By Value 2017 & 2023
Figure-19: Global Tampon Market – By Value 2011 to 2017 (USD billion)
Figure-20: Global Tampon Market Forecast– By Value 2018F to 2023F (USD billion)
Figure-21: Global Tampon Market Share – By Region By Value 2017 & 2023
Figure-22: India Overall penetration of Sanitary Napkin 2011-12 to 2022-23
Figure-23: India Sanitary Napkin Market – By Value 2011-12 to 2016-17 (In Crores)
Figure-24: India Sanitary Napkin Market Forecast– By Value 2017-18F to 2022-23F (In Crores)
Figure-25: India Sanitary Napkin Market – By Value 2011-12 to 2016-17 (In Crores)
Figure-26: India Sanitary Napkin Market Forecast – By Value 2017-18F to 2022-23F (In Crores)
Figure-27: India Sanitary Napkin Market – By Volume 2011-12 to 2016-17 (In thousands units)
Figure-28: India Sanitary Napkin Market Forecast– By Value 2017-18F to 2022-23F (In thousands units)
Figure-29: India Sanitary Napkin Market – By Value 2011-12 to 2016-17 (In thousands units)
Figure-30: India Sanitary Napkin Market Forecast – By Value 2017-18F to 2022-23F (In thousands units)
Figure-31: India Sanitary Napkin Market Share – By Company By Value 2015-16
Figure-32: India Sanitary Napkin Market Share – By Demographic By Value 2016-17 & 2021-22F
Figure-33: India Sanitary Napkin Market Share – By Demographic By Volume 2016-17 & 2021-22F
Figure-34: India Sanitary Napkin Market Share – By Age Group By Value 2016-17 & 2021-22F
Figure-35: India ASP of Sanitary Napkin- Overall vs. Rural vs. Urban 2011-12 to 2022-23
Figure-36: India Pantyliners Market – By Value 2011-12 to 2016-17 (In Crores)
Figure-37: India Pantyliners Market Forecast– By Value 2017-18F to 2022-23F (In Crores)
Figure-38: India Tampon Market – By Value 2011-12 to 2016-17 (In Crores)
Figure-39: India Tampon Market Forecast– By Value 2017-18F to 2022-23F (In Crores)

LIST OF TABLES
Table-1: Total Female Population in India in 2012 & 2022
Table-2: Total Menstruating Female Population in India in 2012 & 2022
Table-3: Total Women & Menstruating Women of age below 24 years in India from 2012 to 2023 (In
thousands)
Table-4: Sanitary Napkin Penetration of Menstruating Women of age below 24 years in India
Table- 5: Sanitary Napkin ASP, Total Usage per Cycle and Volume Contribution of Menstruating Women of
age below 24 years in India
Table-6: Total Women & Menstruating Women of age From 24 to 35 years in India from 2012 to 2023 (In

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thousands)
Table-7: Sanitary Napkin Penetration of Menstruating Women of age From 24 to 35 years in India
Table-8: Sanitary Napkin ASP, Total Usage per Cycle and Volume Contribution of Menstruating Women of
age From 24 to 35 years in India
Table-9: Total Women & Menstruating Women of age above 35 years in India from 2012 to 2023 (In
thousands)
Table-10: Sanitary Napkin Penetration of Menstruating Women of age above 35 years in India
Table-11: Sanitary Napkin ASP, Total Usage per Cycle and Volume Contribution of Menstruating Women of
age above 35 years in India
Table-12: Product & Price Variant of Sanitary Napkin in India in 2016-17
Table-13: India Economic Profile – 2015
Table-14: HS Code for Sanitary napkins in India 2017
Table-15: Import Duty Structure for Sanitary Napkins & Tampons in India 2017
Table-16: Import of sanitary napkin in India- By Value & By Volume 2013-14 to 2016-17
Table-17: Import of sanitary napkin in India- By Country By Volume share 2016-17 (In thousand kgs)
Table-18: Import of Tampon in India- By Value & By Volume 2013-14 to 2016-17
Table-19: Import of Tampon in India- By Country By Volume share 2016-17 (In thousand kgs)
Table-20: Export of sanitary napkin in India- By Value & By Volume 2013-14 to 2016-17
Table-21: Export of sanitary napkin in India- By Country By Volume share 2016-17 (In thousand kgs)
Table-22: Export of Tampon in India- By Value & By Volume 2013-14 to 2016-17
Table-23: Export of Tampon in India- By Country By Volume share 2016-17 (In thousand kgs)
Table-24: Key Facts of Procter & Gamble Hygiene and Health Care Limited
Table-25: Key Facts of Johnson & Johnson Private Limited
Table-26: Key Facts of Unicharm India Pvt. Ltd
Table-27: Key Facts of Kimberly-Clark Lever Ltd
Table-28: Key Facts of Soothe Healthcare Private Limited

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