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The State of Social Media in the Healthcare Industry:
An analysis of social media use among the top 25
health systems

Introduction



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8200 Sweet Valley Dr. Suite 100, Valley View, OH 44125 1465 Northwest Blvd, Columbus, OH 43212
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Number of Number of
Health System
Employees Hospitals

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8200 Sweet Valley Dr. Suite 100, Valley View, OH 44125 1465 Northwest Blvd, Columbus, OH 43212
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How the 25 largest health systems stacked up

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8200 Sweet Valley Dr. Suite 100, Valley View, OH 44125 1465 Northwest Blvd, Columbus, OH 43212
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How health systems are using social networks today

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8200 Sweet Valley Dr. Suite 100, Valley View, OH 44125 1465 Northwest Blvd, Columbus, OH 43212
v 866.726.5968 v 216.369.2220 f 216.369.2227 v 614.291.8456 x221
fathomdelivers.com www.visioneonlineresearch.com
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8200 Sweet Valley Dr. Suite 100, Valley View, OH 44125 1465 Northwest Blvd, Columbus, OH 43212
v 866.726.5968 v 216.369.2220 f 216.369.2227 v 614.291.8456 x221
fathomdelivers.com www.visioneonlineresearch.com
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8200 Sweet Valley Dr. Suite 100, Valley View, OH 44125 1465 Northwest Blvd, Columbus, OH 43212
v 866.726.5968 v 216.369.2220 f 216.369.2227 v 614.291.8456 x221
fathomdelivers.com www.visioneonlineresearch.com
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8200 Sweet Valley Dr. Suite 100, Valley View, OH 44125 1465 Northwest Blvd, Columbus, OH 43212
v 866.726.5968 v 216.369.2220 f 216.369.2227 v 614.291.8456 x221
fathomdelivers.com www.visioneonlineresearch.com
Why social media for hospitals and health systems?

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8200 Sweet Valley Dr. Suite 100, Valley View, OH 44125 1465 Northwest Blvd, Columbus, OH 43212
v 866.726.5968 v 216.369.2220 f 216.369.2227 v 614.291.8456 x221
fathomdelivers.com www.visioneonlineresearch.com
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8200 Sweet Valley Dr. Suite 100, Valley View, OH 44125 1465 Northwest Blvd, Columbus, OH 43212
v 866.726.5968 v 216.369.2220 f 216.369.2227 v 614.291.8456 x221
fathomdelivers.com www.visioneonlineresearch.com
Steps for Social Media Success
















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8200 Sweet Valley Dr. Suite 100, Valley View, OH 44125 1465 Northwest Blvd, Columbus, OH 43212
v 866.726.5968 v 216.369.2220 f 216.369.2227 v 614.291.8456 x221
fathomdelivers.com www.visioneonlineresearch.com




Conclusion

i
Madden, Mary and Zickuhr, Kathryn. 65% of online adults use social networking sites . Pew Internet & American
Life Project, August 26, 2011, http://www.pewinternet.org/Reports/2011/Social-Networking-Sites.aspx, accessed
on September 1, 2011.
ii
Consumers’ Use, Preference and Expectations of Hospital Social Media. YouGov,
http://corp.yougov.com/healthcare/consumers-use-preference-expectations-hospital-social-media/, accessed on
September 1, 2011.

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8200 Sweet Valley Dr. Suite 100, Valley View, OH 44125 1465 Northwest Blvd, Columbus, OH 43212
v 866.726.5968 v 216.369.2220 f 216.369.2227 v 614.291.8456 x221
fathomdelivers.com www.visioneonlineresearch.com