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ADRIENNE JESS

GROWTH + CONTENT MANAGER

NYC • 213 . 590 . 7626 DEC 2017 - PHYSIQUE 57


ADRIENNEJESSX @ GMAIL . COM PRESENT MANAGER OF GROWTH + CONTENT • VOD
ADRIENNEJESS . COM NYC
• Write, produce, and shoot creative content including emails, still and video
ads, and video content.
PROFILE • Develop strategic customer insights via A/B testing, Google Analytics, and
Producer, 8 years experience. Facebook ad analytics.
• Create content strategy, plan and execute daily, weekly, and monthly content
Video, digital, broadcast, events.
calendar.
Proven record of strategy and work • Manage paid search and social (Facebook, Instagram, Snap) to inform ongo-
with executive-level clients to man- ing content.
age multiple creative projects to • Direct website UI/UX redesign, work with digital vendors and agencies to
meet deadlines. launch new site.

NOTABLE WORK
JUL 2016 - PA L E T T E L A
DEC 2017 S R . C R E AT I V E C O N T E N T P R O D U C E R • F R E E L A N C E
Chevrolet Colorado’s Super Bowl NYC
ILIX spot • UN’s “HeForShe” digi- • Clients: INSTANT @ Time, Inc, Gramatan Village, Nisos Group, Red Table,
Empowered 360
tal/social • Kellogg’s 2014 Winter
• Produced digital video content for INSTANT, a mobile-first, all-video plat-
Olympics promo • TIME, Inc’s IN- form, powered by People Magazine, Entertainment Weekly and HelloGiggles:
STANT content with Chantel Jeffries www.instant.me.
for Instagram • Miss America x Safe • Build strategy presentation decks based on corporate communication or
Horizon’s #PutANailInIt anti domes- content needs.
tic violence social campaign. • Write, produce, shoot, and edit branded social/digital video content.

PHILANTHROPY
NOV 2015 - A R G OT PA RT N E R S
JUN 2016 S R . A S S O C I AT E • I N V E S T O R R E L AT I O N S
WORK IT GOOD+ NYC
Founder, Creative Director • Strategic consultant to small/mid cap biotech clients; backed a $150MM fi-
Launched fitness and wellness based nancing.
• Brought in new client and $250K in annual revenue; drafted earnings and
micro-fundraising platform, www.
other press releases.
workitgood.com. Sponsors include • Ran biz dev process; produced non-deal roadshows with institutional invest-
Lululemon, Chobani, sweetgreen, ment community.
Cocorau, and Beauty Counter. • Tracked investor feedback for targeting using Zoho (CRM); implemented fol-
low up processes.
EDUCATION
UNIVERSITY OF
OCT 2013 - T H E S TAT I O N • L O O K E R
JUL 2015 SR. PRODUCER • VIDEO PRODUCTION
SOUTHERN CALIFORNIA
NYC
M.A., Comm Management, 2011 • Clients: Commonwealth McCann, Wunderman, Team Detroit; Brands: Chev-
B.A., Philosophy, Marketing, 2009 rolet Super Bowl XLIX, Ford Mustang, Comedy Central, Mizuno, Liberty Mutual,
Flonase, Unisom, Novo Nordisk
SKILLS • Worked closely with senior-level ad executive clients and managed team of
5 creatives.
Instagram, YouTube, Facebook,
• Planned biz dev strategies and industry events; created sales pipeline sys-
Snapchat, Twitter • Google Ana- tems, built pitch decks.
lytics, Facebook Ads Manager, • Managed budgets of $6K-$200K from bid to finish and managed projects
Woopra • Project, Asana, Zoho • against deadlines.
Native English • Fluent in Mandarin • Produced brand content videos for YouTube for Chevrolet, Liberty Mutual,
+ Cantonese. Crinone.
OCT 2012 - KOVEL / FULLER
PRODUCTION AUG 2013 B R O A D C A S T + D I G I TA L P R O D U C E R • A D A G E N C Y
Premiere, After Effects, Photoshop, LA
• Clients: Mercury Insurance, Yokohama Tire, Casino M8trix, Sizzler, CashCall
Illustrator, InDesign • Canon C300, • Researched and analyzed competitive markets for pitches resulting in 2 new
5D • Sony a7sii accounts.
• Produced 10 concurrent projects for TV, radio, and digital campaigns with
budgets of $30K-$1.8M.

Related Interests