Book of Abstracts - 2017

Lucian Blaga University of Sibiu, Romania
Wismar University, Germany
8th Balkan Region Conference on Engineering and

Business Education (BRCEBE)
&
10th International Conference on Engineering and
Business Education (ICEBE)
Book of Abstracts
Sibiu, Romania
19 - 22 October 2017
Editors:
Claudiu Vasile KIFOR
Norbert GRÜNWALD
Lucian LOBONŢ
1
2
Editors:
Norbert GRÜNWALD
Lucian LOBONŢ

Blv. Victoriei nr. 10
550024, Sibiu, Romania
Tel.: +40 269 217278; Fax.: +40 269 217278
Email: prorector.cercetare@ulbsibiu.ro
Scientific Committee
Andreas Ahrens, Wismar University, Germany

Aristogiannis Garmpis, TEI of Western Greece, Greece
Carola Fortelius, Helsinki Metropolia University of Applied Sciences, Helsinki, Finland
Colin Chisholm, Glasgow Caledonian, University, Scotland, UK
Daiva Dumciuviene, Kaunas Technical University, Lithuania
David Holifield, University of Wales Institute Cardiff, Wales, UK
Gabriel Negrea, Gh. Lazar National College, Sibiu, Romania
Harold P. Sjursen, New York Polytechnic Institute, USA
Hong Wu, Østfold University College, Norway
Irina Severin, Polytechnic University of Bucharest, Romania
Jason Papathanasiou, University of Macedonia, Greece
Jelena Zascerinsca, Wismar University, Germany
Jens J. Dahlgaard, Linköping University, Sweden
Julija Melnikova, Klaipeda University, Lithuania
Keyur Darji, Gujarat Technological University, Ahmedabad, India
Lisa Soon, Central Queensland University, Brisbane, Australia
Marian Zajko, Slovak University of Technology, Bratislava, Slovakia
Marja-Leena Akerman, Helsinki Metropolia University of Applied Sciences, Finland
Marlia Puteh, Language Academy, Universiti Teknologi Malaysia
Nikolaos Ploskas, Carnegie Mellon University, USA
Nikos Mourtos, San Jose State University, USA
Olaf Bassus, Wismar University, Germany
Oleg V. Boev, Tomsk State University of Control Systems and Radioelectronics, Russia
Panagiotis Tzionas Alexander, TEI of Thessaloniki, Greece
Prof. John Buckeridge, RMIT Uni. Melbourne, Australia
R.M. Pastrana, La Consolacion College Manila Philippines
Ronny Adhikarya
Su Mi Dahlgaard-Park, Lunds University, Sweden
Vassilis Kostoglou, Alexander TEI of Thessaloniki, Greece
Yuliya Gasheva, Tomsk Polytechnic University, Russia
Sorin Popescu, Technical University of Cluj Napoca, Romania
Daniela Popescu, Technical University of Cluj Napoca, Romania
Stelian Brad, Technical University of Cluj Napoca, Romania
Petru Berce, Technical University of Cluj Napoca, Romania
Mihai Dragomir, Technical University of Cluj Napoca, Romania
Doina Pâslă, Technical University of Cluj Napoca, Romania
Cătălin Fetecău, Dunarea de Jos University, Galati, Romania
Anca Drăghici, Politechnica University of Timişoara, Romania
Dan Maniu Duşe, Lucian Blaga University of Sibiu, Romania
Constantin Oprean, Lucian Blaga University of Sibiu, Romania
Dan Paul Brândaşu, Lucian Blaga University of Sibiu, Romania
George Drăghici, Politechnica University of Timişoara, Romania
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Romeo Resiga, Politechnica University of Timişoara, Romania
Dan Dumitraşcu, Lucian Blaga University of Sibiu, Romania
Daniela Puşcă, University of Windsor, Canada
Valentin Petrescu, Lucian Blaga University of Sibiu, Romania
Gabriel Racz, Lucian Blaga University of Sibiu, Romania
Marius Cioca, Lucian Blaga University of Sibiu, Romania
Silvia Mărginean, Lucian Blaga University of Sibiu, Romania
Livia Beju, Lucian Blaga University of Sibiu, Romania
Evgeniya Kulyukina, Tomsk Polytechnic University, Russia
Cătălin Alexandru, Transilvania University of Braşov, Romania
Constantin Bungău, University of Oradea, Romania
Liviu Roşca, Lucian Blaga University of Sibiu, Romania
Adrian Pascu, Lucian Blaga University of Sibiu, Romania
Valentin Oleksik, Lucian Blaga University of Sibiu, Romania
Maria Vinţan, Lucian Blaga University of Sibiu, Romania
Camelia Sava, Lucian Blaga University of Sibiu, Romania
Roxana Săvescu, Lucian Blaga University of Sibiu, Romania
Lucian Lobonţ, Lucian Blaga University of Sibiu, Romania
Mihai Zerbeş, Lucian Blaga University of Sibiu, Romania
Published in Romania by
Lucian Blaga University of Sibiu
Blv. Victoriei nr. 10,
550024, Sibiu, Romania
 2017 by Lucian Blaga University of Sibiu
ISSN 1843-6730
This book is copyright. Apart from any fair dealing for the purpose of private study, research, criticism or
review as permitted under the Copyright Act, no part may be reproduced by any process without the written
permission of the publisher.
Responsibility for the contents of these articles rests upon the authors and not the publisher. Data presented
and conclusions developed by the authors are for information only and are not intended for use without
independent substantiating investigations on the part of the potential user.
4
FOREWORD
It gives us great pleasure to welcome you to 8th Balkan Region Conference on Engineering and
Business Education (BRCEBE) and 10th International Conference on Engineering and Business
Education (ICEBE).
This year BRCEBE & ICEBE is being held as a joint conference in beautiful Sibiu, Romania, from 19th
–22nd October 2017 and brings together a wide range of engineering, technology and business
education stakeholders from around the globe to explore the building of new capacities that are
essential in creating environmentally and socially sustainable 21st century economies. This joint
conference aims to identify and explore the latest trends and developments that will shape the future
worlds of engineering and business education. Situated in the heart of Transylvania, at the foothills
of the Carpathians, Sibiu is one of the most important cultural centres of Romania and one of the most
beautiful medieval towns in Transylvania.
With a theme: Creating a mindset for growth and socio-economic development, the conference has a
mission for sharing and disseminating the recent research outcomes in engineering and business
education, innovative business applications, interdisciplinary and intercultural use experiences, as
well as potential market analysis and development trends for conference attendants. This conference
offers a unique opportunity for academics, business and also for students from around the globe to
share their broad array of knowledge, perspectives and fresh research outcomes for innovation and
business applications benefiting globally and locally.
The coverage of this special issue includes, but is not limited to, the following subjects:
• Innovative new methods for engineering and business education

• Cooperation between academia and business
• Knowledge management in engineering and business education
• Sustainability in engineering and business education
• New curricula development
• Quality management in engineering and business education
• Lifelong learning Multimedia in engineering and business education
• Social and philosophical aspects of engineering and business education
• Management of engineering and business institutions
• National culture innovation and education development
It is anticipated that the conference will enhance the links and the networks that have already been
created during previous meetings, and will set the stage for more innovative and collaborative
undertakings.
Claudiu Vasile Kifor and Norbert Gruenwald

General chairs of the conference
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CONTENTS
COOPERATION BETWEEN ACADEMIA AND BUSINESS ...........................................................................11
The Role of Public-Private Partnerships in Higher Education. How Tertiary Institutions in emerging Economies benefit from
Public-Private Partnerships .................................................................................................................................................. 12
Ronak WARASTHE ................................................................................................................................................................... 12
Using AHP and VIKOR to evaluate the hotel industry of eight European countries .............................................................. 12
Panagiota DIGKOGLOU ............................................................................................................................................................ 12
Athanasios DRAGOSLIS ............................................................................................................................................................ 12
Jason PAPATHANASIOU ........................................................................................................................................................... 12
Vassilis KOSTOGLOU ................................................................................................................................................................ 12
Job matching as a new challenge for work performance ...................................................................................................... 13

Magdalena VELCIU.................................................................................................................................................................. 13
Teaching Professional and Technical Communication: The Case of Technical Documentation ............................................. 13
Delia TĂNASE ........................................................................................................................................................................... 13
Research on identifying opportunities to improve collaboration between companies and professors from technical higher
education ............................................................................................................................................................................. 14
Călin Ciprian OȚEL .................................................................................................................................................................... 14
Florin LUNGU ........................................................................................................................................................................... 14
Research on the possibility of improving technical higher education through the parties involved in the Bologna Process . 14
Călin Ciprian OȚEL .................................................................................................................................................................... 14
Violeta FIRESCU ....................................................................................................................................................................... 14
Criterial suppliers’ evaluation model aimed at SCM performance, production and engineering process’s improvement .... 15
Oana DUMITRASCU ................................................................................................................................................................. 15
When industry and academia meet: the development of a robotized semiautomatic motorcycle transmission .................. 15
Lucian LOBONȚ ........................................................................................................................................................................ 15
Radu Emanuil PETRUSE ........................................................................................................................................................... 15
Paul Mihai OBRODOVICIU ....................................................................................................................................................... 15
Ioan BONDREA ......................................................................................................................................................................... 15
ENTREPRENEURSHIP EDUCATION AND RESEARCH ...............................................................................17
Challenges of scaling-up process for start-ups ..................................................................................................................... 18

Marian ZAJKO .......................................................................................................................................................................... 18
Investigating the moderating role of work experience on students` entrepreneurial intentions: evidence from Romania .. 18
Gheorghe MILITARU ................................................................................................................................................................ 18
Dana-Corina DESELNICU .......................................................................................................................................................... 18
Alexandra IOANID .................................................................................................................................................................... 18
Branding in the age of social media: how entrepreneurs use social networks to boost their service-based businesses ....... 19
Alexandra IOANID .................................................................................................................................................................... 19
Dana Corina DESELNICU .......................................................................................................................................................... 19
Gheorghe MILITARU ................................................................................................................................................................ 19
6
Students’ Attitudes and Intentions towards Rural Tourism Entrepreneurship ..................................................................... 19
Iulia C. MURESAN .................................................................................................................................................................... 19
Gabriela O. CHICIUDEAN ......................................................................................................................................................... 19
Felix H. ARION .......................................................................................................................................................................... 19
Rezhen HARUN ........................................................................................................................................................................ 19
Andra PORUȚIU ....................................................................................................................................................................... 19
The Priority of Entrepreneurship Education is to Inspire Students' Passion ......................................................................... 20

Huiting XING ............................................................................................................................................................................ 20
Yun LIU ..................................................................................................................................................................................... 20
Fostering skills for digital social innovations in entrepreneurship education ....................................................................... 20

Ileana HAMBURG ..................................................................................................................................................................... 20
Gabriel VLADUT ....................................................................................................................................................................... 20
Emma O’BRIEN ........................................................................................................................................................................ 20
Efficiency Assessment of Universities with DEA Method Based on Public Data .................................................................... 21
Gabriela Vica OLARIU .............................................................................................................................................................. 21
Stelian BRAD ............................................................................................................................................................................ 21
Nature of case study as the accelerator for transmission of economic knowledge and entrepreneurship ........................... 21
Danuta MILASZEWICZ .............................................................................................................................................................. 21
Małgorzata ZAKRZEWSKA ........................................................................................................................................................ 21
The Analysis and Improvement Strategies on College Students' Employment and Entrepreneurship Measures -
Taking Universities in Hebei Province as an Example ........................................................................................................... 22
Haiqi BAI .................................................................................................................................................................................. 22
Mengxiao HAN ......................................................................................................................................................................... 22
Implementing A Low Cost Data Acquisition System for Engineering Education Programs in Universities ............................. 22
Silviu REI .................................................................................................................................................................................. 22
Holonic Handling the Unexpected in Project Management .................................................................................................. 23

Levente BAKOS ........................................................................................................................................................................ 23
Dănuț DUMITRAȘCU ................................................................................................................................................................ 23
The need for internships and school practices as a method of bridging the gap between education and industry in Romania
............................................................................................................................................................................................ 23
Dan MIRICESCU ....................................................................................................................................................................... 23
Diana TĂBUŞCĂ........................................................................................................................................................................ 23
Knowledge transfer in the field of Supply Chain Management ............................................................................................ 24

Manuel DUMITRAȘCU ............................................................................................................................................................. 24
Claudiu Vasile KIFOR ................................................................................................................................................................ 24
Integration of Entrepreneurship into Higher Education (Educational Sciences) in Lithuania and Latvia: Students and
University Teachers’ Opinion ............................................................................................................................................... 24
Julija MELNIKOVA .................................................................................................................................................................... 24
Norbert GRÜNWALD ............................................................................................................................................................... 24
Andreas AHRENS ..................................................................................................................................................................... 24
Jeļena ZAŠČERINSKA ................................................................................................................................................................ 24
INNOVATIVE NEW METHODS FOR ENGINEERING AND BUSINESS EDUCATION ............................25
Master Programme “Information and Electrical Engineering” for International Students at Hochschule Wismar: Theoretical
Framework .......................................................................................................................................................................... 26
Andreas AHRENS ..................................................................................................................................................................... 26
Olaf BASSUS ............................................................................................................................................................................. 26
Julija MELNIKOVA .................................................................................................................................................................... 26
7
Intercultural and Interdisciplinary Exchange between German and Southern Africa’s Students within PEESA II .................. 27
Anthony STAAK ........................................................................................................................................................................ 27
Josiah MUNDA ......................................................................................................................................................................... 27
Edgar NESAMVUNI .................................................................................................................................................................. 27
Paul CHISALE ............................................................................................................................................................................ 27
Kay PFAFFENBERGER ............................................................................................................................................................... 27
Hendrik PIENAAR ..................................................................................................................................................................... 27
Study on Construction of Open Network Teaching in University .......................................................................................... 28

Yanfei CAO ............................................................................................................................................................................... 28
Yue HE...................................................................................................................................................................................... 28
Cost effective teaching and research tools for automotive dynamics .................................................................................. 28
Marius BĂȚĂUȘ ........................................................................................................................................................................ 28
Ionuț STOICA............................................................................................................................................................................ 28
Mircea OPREAN ....................................................................................................................................................................... 28
Design Tool for a Didactic Project Related to Internal Combustion Engines ......................................................................... 29
Alexandru RACOVITZA ............................................................................................................................................................. 29
Bogdan RADU .......................................................................................................................................................................... 29
Innovative new methods. From theory to practice .............................................................................................................. 29

Alina-Cristiana CÎRJĂ ................................................................................................................................................................ 29
Florina-Ancuța DUMINICĂ ....................................................................................................................................................... 29
Experiential learning with living ants ................................................................................................................................... 30

Maria Mihaela ANTOFIE .......................................................................................................................................................... 30
Luciana TIȚA............................................................................................................................................................................. 30
Camelia SAND SAVA ................................................................................................................................................................ 30
How Did I Become a Good Teacher? Implications for Teacher Education ............................................................................. 30
Ioana Gabriela MARCUT .......................................................................................................................................................... 30
Stefania KIFOR ......................................................................................................................................................................... 30
KNOWLEDGE MANAGEMENT IN ENGINEERING AND BUSINESS EDUCATION.................................31
Ten Years of “Object First” ................................................................................................................................................... 32

Uwe LÄMMEL .......................................................................................................................................................................... 32
Design and development of an interactive mobile-based decision support system for selecting higher education studies.. 32
Vassilis KOSTOGLOU ................................................................................................................................................................ 32
Konstantinos KAFKAS............................................................................................................................................................... 32
An Extension of the VSM Documents Representation using Word Embedding .................................................................... 33

Daniel MORARIU...................................................................................................................................................................... 33
Lucian VINȚAN ......................................................................................................................................................................... 33
Radu CREȚULESCU ................................................................................................................................................................... 33
A Comprehensive Analysis Regarding DESI Country Progress for Romania Relative to the European Average Trend ........... 33
Eduard Alexandru STOICA ....................................................................................................................................................... 33
A model of business intelligence and online marketing for commercial ............................................................................... 34

Simona GHEORGHE ................................................................................................................................................................. 34
Mirona POPESCU ..................................................................................................................................................................... 34
Anca Alexandra PURCĂREA ..................................................................................................................................................... 34
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A conceptual framework concerning education as factor of elders’ acceptance for smart assistive technologies ................ 34
Dorin POPESCU ........................................................................................................................................................................ 34
Sorin POPESCU......................................................................................................................................................................... 34
Stefan BODI ............................................................................................................................................................................. 34
IP Impairment Testing for Wireless Mobile Networks .......................................................................................................... 35

Andrei RUSAN .......................................................................................................................................................................... 35
Radu VASIU .............................................................................................................................................................................. 35
Patterns in enterprise management software...................................................................................................................... 35

Carmen Elena STOENOIU......................................................................................................................................................... 35
Organizational knowledge management with Big Data. The foundation of using artificial intelligence ............................... 36
Daniel PASCHEK ....................................................................................................................................................................... 36
Anca MOCAN ........................................................................................................................................................................... 36
Corina-Monica DUFOUR .......................................................................................................................................................... 36
Anca DRAGHICI ........................................................................................................................................................................ 36
Revenue management by changing calves feeding methods at The Development and Research Center for Cattle Breeding
from Arad ............................................................................................................................................................................ 36
Silviu Ilie SĂPLĂCAN ................................................................................................................................................................. 36
Ramona LILE ............................................................................................................................................................................ 36
Teaching process control in food engineering: dynamic simulation of a fermentation control process ................................ 37
Anca ŞIPOȘ ............................................................................................................................................................................... 37
Mariana Liliana PĂCALĂ ........................................................................................................................................................... 37
Comparative educational study between online and offline interactions in the knowledge-based economy ...................... 37
Claudiu PIRNAU ....................................................................................................................................................................... 37
Mironela PIRNAU ..................................................................................................................................................................... 37
Stefan TITU .............................................................................................................................................................................. 37
Aurel Mihail TITU ..................................................................................................................................................................... 37
Teaching methodology for Design for Six Sigma and Quality techniques – an approach that combines theory and practice 38
Sergiu Stefan NICOLAESCU ...................................................................................................................................................... 38
Claudiu Vasile KIFOR ................................................................................................................................................................ 38
Working college students’ profile. Case Study: Faculty of Engineering Sibiu, Romania ........................................................ 38
Roxana SĂVESCU ..................................................................................................................................................................... 38
Ana Maria STOE ....................................................................................................................................................................... 38
Mihaela ROTARU ..................................................................................................................................................................... 38
Content development approaches in e-learning lessons ...................................................................................................... 39

Ştefania KIFOR ......................................................................................................................................................................... 39
SOCIAL AND PHILOSOPHICAL ASPECTS OF ENGINEERING AND BUSINESS EDUCATION............41
Dropout of first year undergraduate students: A case study of engineering students .......................................................... 42
Constantin BUNGĂU ................................................................................................................................................................ 42
Adrian Petru POP ..................................................................................................................................................................... 42
Adriana BORZA ........................................................................................................................................................................ 42
ECTS in Romania – a regulated counterexample .................................................................................................................. 42

Dorin ISOC ............................................................................................................................................................................... 42
Sense pedagogy through humanities recovered into real sciences ....................................................................................... 43

Dan BALANESCU ...................................................................................................................................................................... 43
Catalin FETECAU ...................................................................................................................................................................... 43
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Engineering creativity support for future research and development .................................................................................. 43
Dan Maniu DUȘE...................................................................................................................................................................... 43
Carmen Sonia DUȘE ................................................................................................................................................................. 43
An Evaluation Model of Colleges Pioneering Education Quality Based on Extension Theory................................................ 44

Wang XUEHUI .......................................................................................................................................................................... 44
Raising Bursary Value and Student Efforts to Increase Grades – Preliminary Finding ........................................................... 44
Bogdan RUSU ........................................................................................................................................................................... 44
Stress among working college students. Case Study: Faculty of Engineering Sibiu, Romania ............................................... 45
Roxana SĂVESCU ..................................................................................................................................................................... 45
Ana Maria STOE ....................................................................................................................................................................... 45
Mihaela ROTARU ..................................................................................................................................................................... 45
MANAGEMENT AND SUSTAINABILITY IN ENGINEERING AND BUSINESS EDUCATION ...............47
Study on Social Responsibility Learning Needs to Capacitate the Responsible Education in Business Engineering ............... 48
Elena FLEACĂ ........................................................................................................................................................................... 48
Sustainability and corporate social responsibility (CSR): Essential topics for business education ......................................... 48
Hortensia GORSKI .................................................................................................................................................................... 48
Mircea FUCIU ........................................................................................................................................................................... 48
Luigi DUMITRESCU ................................................................................................................................................................... 48
Social development & water management system in Indonesia`s rural area ....................................................................... 49
Hendro BASUKI ........................................................................................................................................................................ 49
Circular economy - foundament of challenges for business environment ............................................................................ 49

Gabriela DOBROTĂ .................................................................................................................................................................. 49
Dan DOBROTĂ ......................................................................................................................................................................... 49
Towards Building an European Common Reference Framework for University Social Responsibility ................................... 50
Gabriel DIMA ........................................................................................................................................................................... 50
Rationality Evaluation of Curriculum System of Groundwater Science and Engineering ...................................................... 50

Zhou YAHONG ......................................................................................................................................................................... 50
Wang RUI ................................................................................................................................................................................. 50
Wei AIHUA ............................................................................................................................................................................... 50
“A”-type Talent Cultivation through Adhering to “Three-Three-Three” Ideas by Characteristic Universities -- With Hebei
GEO University as An Example ............................................................................................................................................. 51
Fengming WANG ..................................................................................................................................................................... 51
10
COOPERATION BETWEEN ACADEMIA AND BUSINESS
11
The Role of Public-Private Partnerships in Higher Education. How Tertiary
Institutions in emerging Economies benefit from Public-Private Partnerships
Ronak WARASTHE
Flensburg University of Applied Science Flensburg, Germany
ronakeh.warasthe@hs-flensburg.de
ABSTRACT
The number of Public-Private Partnerships in the education sector is growing in developing and emerging economies.
Traditionally governments are the main financial contributor to education however, the involvement of the private sector is an
increasing one. While more established in primary and secondary education, PPPs in tertiary education are a phenomenon
rather slowly growing in the past decades (Patrinos, Barrera-Osorio, & Guaqueta, 2009). There are various concepts of PPPs
in higher education each targeting different goals.
In order to give an insight into different types of PPPs, the typology according to Mabizela has been briefly displayed and the
case of a PPP in Namibia is given. The framework of the partnership was compiled to give an outlook on the practicability of
partnerships.
The paper exemplifies that both partners within a PPP can benefit from the added value they may generate for their target
group. Thus, the benefit depends on quality, relevance and execution of the partnership
Keywords: Public-Private Partnerships, Tertiary Education, Emerging Economies
Using AHP and VIKOR to evaluate the hotel industry of eight European countries
Panagiota DIGKOGLOU
Department of Business Administration, University of Macedonia, Thessaloniki, Greece
giotadigkogloul@outlook.com
Athanasios DRAGOSLIS
dragosli@uom.edu.gr
Jason PAPATHANASIOU
jasonp@uom.edu.gr
Vassilis KOSTOGLOU
Information Technology Department, Alexander Technological Institution of Thessaloniki, Greece
vkostogl@it.teithe.gr
ABSTRACT
The purpose of this work is to provide a ranking of eight European countries concerning their hotel industry. We have drawn
data from TripAdvisor with various features, like the location of each hotel, the cleanness, the number of the rooms, the price of
each hotel and other similar criteria. The analysis was conducted by using two multicriteria analysis methods, namely AHP and
VIKOR. Specifically, the well known AHP method will help us to calculate the weights of the criteria and the ranking of the
alternatives is provided by VIKOR. The obtained results provide vital information, more specifically which country has the more
attractive hotel industry, compared with the other countries. Based on the obtained results in this research, we can see that there
are two countries with the best hotel services and the ranking has a particular interest, as all eight countries are famous for their
tourist services.
Keywords: Analytic Hierarchy Process, VIKOR, hotel industry, tourism, multiple criteria decision making
12
Job matching as a new challenge for work performance
Magdalena VELCIU
National Scientific Research Institute for Labour and Social Protection Institution, Bucharest, Romania
magda.velciu@incsmps.ro
ABSTRACT
In actual challenging environment, progress and growth is more than an economic issue and it involve human capital,
development of human resources in terms of knowledge, skills, and competences. The workforce offer and demand is not sufficient
to make progress but we need a concept that bring together skills, competency, jobs and productivity that drive economic growth.
From the perspective of this paper, we deal with job mismatch as a qualitative imbalance that occurs when the characteristics
of workers (level of education, qualification, skills) are not in direct relation with the work requirements, with accent on
education requirements. I present some analytical highlights on education-job mismatch at European level and in Romania.
Education requirements of jobs vary across countries. In Romania, almost 60% of adult employees, consider medium level of
qualification is sufficient to do the job. Remarcable is that the procent is the highest amoung all responders from European
countries.
The subject have great importance to improve the matching as equilibrium between educational offer for developing skills,
competences, knowledge with occupational requirements coming from changing business environment.
Keywords: Job-education mismatch, education requirements, skills, qualifications
Teaching Professional and Technical Communication: The Case of Technical

Documentation
Delia TĂNASE
Politehnica University of Timişoara, Timişoara, Romania
tanase.delia@yahoo.com
ABSTRACT
The present article highlights important aspects that need to be considered in the design of the academic linguistic training
oriented to develop students’ technical documentation-related writing skills viewed as critical career-boosting skills that
influence and condition employees’ promotion and graduates’ hiring chances. Technical documentation is an umbrella term
covering different types of technical documents (e.g. technical reports, manufacturing standards, installation guides, quick
references cards, troubleshooting guides, release notes, etc.) which, irrespective of usage or function, observe general
characteristics and share essential features whose effective recognition and knowledgeability facilitate students’ upward career
trajectory. The topic is discussed from the perspective of two teaching priorities – awareness of stylistic features characteristic
of technical documentation and awareness of performance standards in terms of technical documentation production – within
the ESP (English for Specific Purposes) and BELF (English as Business Lingua Franca) frameworks that prioritize the
performative and lingua franca dimensions of the English language use in the currently-emerging globalized workplaces.
Keywords: technical documentation, stylistic features, teaching guidelines.
13
Research on identifying opportunities to improve collaboration between companies
and professors from technical higher education
Călin Ciprian OȚEL
Technical University of Cluj-Napoca, Cluj-Napoca, Romania
calin.otel@mis.utcluj.ro
Florin LUNGU
florin.lungu@mis.utcluj.ro
ABSTRACT
We live in an extremely dynamic society in which classical approaches applied by companies no longer provide viable solutions
to the problems they face on the market every day. Companies that will be able to quickly access information, qualified workforce
and innovative solutions will be successful. This goal can only be achieved by those companies that will actively involve
universities in their “life” through research partnerships, professional training programs, etc. thus being able to respond
effectively to the market demands. The paper presents the results obtained through the achieved research by processing of the
information collected from the teaching staff of the Technical University of Cluj-Napoca and the companies' representatives
from Satu-Mare participating in the events of the project “Specialists for Satu-Mare”. The most important findings are: the need
to develop training courses and to involve professors in research activity in order to design, develop and implement new
products. Finally, proposals are being made to improve the collaboration between companies and professors.
Keywords: professors, companies, research partnership, discipline content
Research on the possibility of improving technical higher education through the

parties involved in the Bologna Process
Călin Ciprian OȚEL
calin.otel@mis.utcluj.ro
Violeta FIRESCU
violeta.firescu@mis.utcluj.ro
ABSTRACT
Through this paper, the authors have propose to briefly illustrate the shift from the “approach of knowledge as a product” to
the “approach of knowledge as a process”, conducted through the Bologna Process in technical higher education. In this latter
approach, the emphasis is on student rather than on teacher, as it is in the case of traditional higher education. The applied
research was conducted at the Satu-Mare Branch of the Technical University of Cluj-Napoca through the project “Specialists
for Satu-Mare” and the survey was used as method and the questionnaire as tool. The information gathered through the
questionnaires distributed to both parties involved: students and teachers were analyzed. The aim of the research is to identify
possible malfunctions and to propose recommendations for improving interactions in the educational process. The most important
findings are: the need for the learning process to transfer especially practical knowledge and the promotion of “Professor Bologna's
portrait” among teachers obtained as a result of applied research.
Keywords: higher education, Bologna Process, engineering, research
14
Criterial suppliers’ evaluation model aimed at SCM performance, production and
engineering process’s improvement
Oana DUMITRASCU
“Lucian Blaga” University, Sibiu, Romania
oana.dumitrascu@ulbsibiu.ro
ABSTRACT
This paper focuses on the suppliers’ evaluation and selection and aims to develop a criterial model of suppliers’ evaluation as
an innovative method for engineering and business education. This new method comes with the purpose of organisational supply
chain management performance growth, by improving the entire supply chain system and engineering process, and bringing
contribution to the specialty literature in this field. The research methodology is based on qualitative research. The bibliographic
research from various secondary sources is used, such as diverse books, scientific articles, reports and information material.
In order to achieve a high performance in an organisation it is necessary to monitor and control the procurement process.
Certain gaps have been identified in identifying a supplier rating and selection system based on both logistical, financial, price
or quality aspects. As an own contribution, this paper proposes a criterial model of evaluating and selecting suppliers, based on
specific aspects related to the product, services, delivery and to the financial situation. The motivation of choosing this model is
found in its capacity of noticing the negative aspects regarding the relationship between an organisation and its suppliers and
finding out the improvement aspects, with a high impact on the engineering process’ and supply chain management’s
improvement. The model offers the possibility to benchmark the suppliers, aspect which favours the potential collaboration with
future suppliers.
Keywords: suppliers’ evaluation; criterial model; suppliers’ selection; performance.
When industry and academia meet: the development of a robotized semiautomatic

motorcycle transmission
Lucian LOBONȚ
Lucian Blaga University of Sibiu, Sibiu, România
lucian.lobont@ulbsibiu.ro
Radu Emanuil PETRUSE

radu.petruse@ulbsibiu.ro
Paul Mihai OBRODOVICIU

Continental Automotive Systems S.R.L., Sibiu, România
paul.obrodoviciu@continental-corporation.com
Ioan BONDREA
ioan.bondrea@ulbsibiu.ro
ABSTRACT
The development of the business – industry environment is unconceivable without the involvement of academia. On one hand,
the universities can provide new perspectives and know-how which can be further translated into exquisite products and services
for companies. On the other hand, the business environment can raise practical problems and challenges for academia,
providing in the same time material support for finding solutions to these problems. This paper presents a successful partnership
between business and academia materialized in the development of a robotized semiautomatic motorcycle transmission. Since
the solutions existing on the market did not meet the specific requirements of our industrial partner, we were asked to design an
innovative and cost effective clutch and gearbox mechanism. The paper presents all the stages passed from establishing specific
objectives and tasks for each member of the project’s team, the specific steps followed in order to develop the clutch operation
mechanism and the gear mechanism, the obstacles and failures encountered during the design process and the testing
procedures, the optimizations implemented, up to the final solution. The advantages of such industry-academia projects are
discussed and possible obstacles that can hinder this kind of collaboration are addressed.
Keywords: semiautomatic motorcycle transmission development, business and academia
15
16
ENTREPRENEURSHIP EDUCATION AND RESEARCH
17
Challenges of scaling-up process for start-ups
Marian ZAJKO
Slovak University of Technology in Bratislava, Slovak Republic
marian.zajko@stuba.sk
ABSTRACT
Start-up is just a beginning phase of a company life cycle followed by the growth or scaling phase where the growth potential of
start-up can develop into a high-growth company bringing revenues, well-paid jobs and taxes. The purpose of the paper is to
analyse the essence of scaling up and the relevant external and internal factors for successful scaling up. The research method
consists in analysis of internal and external conditions for successful scaling up and related support policies in the EU and
Slovakia based on the secondary survey data and relevant publications. The findings about the Slovak start-up ecosystem confirm
the relevance of risks of scaling up for the Slovak start-ups too. Therefore next to the improving of the start-up ecosystem the
Slovak policy makers should develop systematic support measures for the scale-up ecosystem in Slovakia based on appropriate
scale up metrics and incentives for support of start-ups in order to achieve a higher proportion of gazelles in the economy.
Keywords: start-up, growth chasm, scale-up, ecosystem, investors.
Investigating the moderating role of work experience on students` entrepreneurial

intentions: evidence from Romania
Gheorghe MILITARU
University Politehnica of Bucharest, Bucharest, Romania
gheorghe.militaru@upb.ro
Dana-Corina DESELNICU
d_deselnicu@yahoo.com
Alexandra IOANID
ioanid.alexandra@gmail.com
ABSTRACT
The purpose of this study is to explore the moderating role of work experience on the relationships between entrepreneurial
education, self-efficacy and students’ entrepreneurial intentions. Quantitative data were collected via a questionnaire based by
investigating whether engineering students have sufficient entrepreneurial skills to evaluate opportunity, developing new
products, and recognizing potential market applications. Engineering students need to be able to exploit opportunities that rely
on scientific and technical knowledge to create and capture value by launch new venture. Our important findings have a series
of important practical implications for managers, engineering students, engineers, and academic staff interested in encouraging
economic growth. The results show that entrepreneurial education and self-efficacy have a positive impact on students’
entrepreneurial intentions. Work experience only has a partial influence on students’ entrepreneurial intentions, it exerts a
significant indirect effect does not have a significant moderating effect. The findings of the study also provide practical
implications suggest that increasing engineering students understanding and awareness of entrepreneurship lead to greater
levels of interest in entrepreneurship careers. To the knowledge of the authors, this study is the first to investigate the mediating
effect of work experience on students’ entrepreneurial intentions.
Keywords: Business education, entrepreneurial intentions, work experience, entrepreneurship
18
Branding in the age of social media: how entrepreneurs use social networks to boost
their service-based businesses
Alexandra IOANID
alexandra.ioanid@upb.ro
Dana Corina DESELNICU

d_deselnicu@yahoo.com
Gheorghe MILITARU
gheorghe.militaru@upb.ro
ABSTRACT
The basics of product and service branding are generally the same. However, creating a brand for a company that offers services
requires more effort because the services are hard to visualize and each client has different expectations. More than promoting
any of the services, branding aims to create a perception of trust so that the brand name to be associated with integrity, quality,
and innovation.
The purpose of this paper is to determine how entrepreneurs develop their service-based business through social networks
branding and also what are the benefits obtained from each method. The authors have researched previously what is the impact
of social network marketing on business development and noticed that service-based businesses tend to obtain benefits from
different activities comparing to product-based businesses. The authors researched through a semi-structured questionnaire the
online activities of 71 SMEs from Bucharest that offer various types of services to their customers. The results obtained are then
correlated with the online and offline performance of the company.
Keywords: entrepreneurship, service-based business, social media, social networks, online branding, Facebook, brand
reputation
Students’ Attitudes and Intentions towards Rural Tourism Entrepreneurship

Iulia C. MURESAN
University of Agricultural Sciences and Veterinary Medicine, Cluj-Napoca, Romania
iulia.muresan@usamvcluj.ro
Gabriela O. CHICIUDEAN
gabriela.chiciudean@usamvcluj.ro
Felix H. ARION
felixarion@usamvcluj.ro
Rezhen HARUN
University of Sulaimani, Sulaimani, Iraq
rezhen.rashid@univsul.edu.iq
Andra PORUȚIU
andra.porutiu@usamvcluj.ro
ABSTRACT
During the last years many scholars analyzed the development of entrepreneurial education and the factors that affect the
entrepreneurial decisions. This paper analysis the entrepreneurial motivation of the students from three engineering
undergraduate programs from University of Agricultural Sciences and Veterinary Medicine from Cluj-Napoca. The research
method was the survey based on questionnaire. A total number of 208 questionnaires were validated for future investigation.
The results reveal that the majority of the students would like to start their own business when they will graduate. The main
reasons mentioned were self-assertion, financial independence.
Keywords: entrepreneurship, rural tourism, students.
19
The Priority of Entrepreneurship Education is to Inspire Students' Passion
Huiting XING
Hebei GEO University,Shijiazhuang,China
xinghtedu@163.com
Yun LIU
Hebei GEO University,Shijiazhuang,China
liuyun@hgu.edu.cn
ABSTRACT
The intense employment environment causes some college students to start their own business, arousing people's hot debate on
entrepreneurship education. Through reading a large number of documents and collecting mass data, this paper analyzes the
current situation of entrepreneurship education in China: the gap between entrepreneurial education and professional
education, the discrepancy between the number of people who intend to start a business and that of those who hold on to it, the
inadequate discipline construction of the entrepreneurship education, etc, making the in-depth analysis of the causes and putting
forward the countermeasures for the development of entrepreneurship education in colleges and universities from three aspects
of society, colleges and universities, and individuals.
Keywords: Entrepreneurial intention,Entrepreneurship education policy,Professional education, Entrepreneurial passion
Fostering skills for digital social innovations in entrepreneurship education

Ileana HAMBURG
IAT, Westfälische Hochschule, Gelsenkirchen, Germany
hamburg@iat.eu; www.iat.eu
Gabriel VLADUT
IPA-SA Craiova, Romania
office@ipacv.ro ; www.ipacv.ro
Emma O’BRIEN
University of Limerick, Ireland
emma.obrien@ul.ie; http://www.ul.ie/
ABSTRACT
The Digital transformation of society, industry requires new approaches in education to prepare students to deal with
technological change. Digital Social Innovation (DSI) is an emerging field, and little known about digital social innovators,
organizations, and activities which support them and the use of digital tools for social change.
Education must be at the core of society’s response to these powerful forces. Digital social innovations and corresponding skills
should be used in all sectors of education and training, because technology skills are essential for global citizenship. Such
innovations can be particularly efficient in teaching entrepreneurial skills. In this paper after a presentation of the connection
between DSI and entrepreneurship education we give some methods to improve it and examples of projects in this context.
Keywords: digital social innovation (DSI), entrepreneurship education, Cloud Computing, Problem Based Learning (PBL).
20
Efficiency Assessment of Universities with DEA Method Based on Public Data
Gabriela Vica OLARIU
gabriela.olariu@staff.utcluj.ro
Stelian BRAD
stelian.brad@staff.utcluj.ro
ABSTRACT
Assessment of efficiency in spending public funds for higher education is an important task of the Ministry of National Education.
This paper illustrates the application of some models of Data Envelopment Analysis (DEA) to evaluate the relative efficiency of
public universities from Romania using data collected from the official reports of the universities’ Rectors throughout the years
2012-2015. We use the constant returns to scale (CRS) model and the variable returns to scale (VRS) model to determine the
output. Afterwards, we calculate the value of scale efficiency. Based on these results, universities can be grouped into several
layers of efficiency. We conclude that public authorities would consider the application of DEA method to generate additional
performance indicators in assessing higher education institutions for improving accuracy in public funds allocation and
distribution.
Keywords: DEA, public universities, efficiency, analysis
Nature of case study as the accelerator for transmission of economic knowledge and
entrepreneurship
Danuta MILASZEWICZ
Department of Macroeconomics
University of Szczecin, Szczecin, Poland
dmilasz@wneiz.pl
Małgorzata ZAKRZEWSKA
Department of Macroeconomics
University of Szczecin, Szczecin, Poland
Malgorzata.Zakrzewska@usz.edu.pl
ABSTRACT
Economic education is crucial in a modern economy where the knowledge makes for one of many resources. However not only
the curriculum matters and the passed contents, but also applied teaching methods. The method related to Case Study may
provide a good tool for economy and entrepreneurship teaching, as it focuses not only on the problem, but also on a student and
takes into account teamwork. This method facilitates the analysis of enterprising attitude and economic practice, whereas
shaping the soft competences stimulates knowledge transmission, facilitates knowledge assimilation and may contribute to
development of enterprising attitude.
Keywords: case study, knowledge, transmission of knowledge
21
The Analysis and Improvement Strategies on College Students' Employment and
Entrepreneurship Measures -Taking Universities in Hebei Province as an Example
Haiqi BAI
Hebei Geological University, Shijiazhuang, China
Mengxiao HAN
Hebei Geological University, Shijiazhuang, China
ABSTRACT
Since the enrollment expansion of colleges and universities, University graduates have proliferated in China, the employment of
college graduates is becoming more and more difficult. Real situation requires colleges and universities must spend big strength
in starting a business to promote graduates employment. Based on colleges and universities to promote university students'
employment entrepreneurship support measures as the research content, with in 5 colleges and universities in hebei province as
the research object, through the investigation and study and literature analysis, the paper analyzes the problems existing in the
guidance of employment and entrepreneurship, entrepreneurship education, school enterprise cooperation, employment. At the
same time reference to the United Kingdom and the United States of college students employment experience, the paper put
forward the improvement measures of the colleges and universities in the current stage to promote the employment and
Entrepreneurship of College Students: equal emphasis on service and development in the field of employment guidance, the unity
of theory and practice in the aspect of entrepreneurship education, in the aspect of school enterprise cooperation to achieve win-
win.
Keywords: Employment; Entrepreneurship; college student
Implementing A Low Cost Data Acquisition System for Engineering Education

Programs in Universities
Silviu REI
“Lucian Blaga” University, Sibiu, Romania
silviu.rei@ulbsibiu.ro
ABSTRACT
For many educational engineering projects running in Universities, a data acquisition system is a key component.
Buying a system from the market is a viable option but many times the cost of it is prohibitive for the low budgets of University
projects. This paper investigates the idea of implementing an own data acquisition system with use in small educational projects.
Together with the advantage of cost reduction, an own implementation is an engineering exercise in itself, providing learning
opportunities for the student. The paper presents first the results of a market scan for development platforms which can be used
and then an example implementation of a simple data acquisition system using a low cost development platform. The performance
of the implemented system is measured and presented. The main purpose of this paper is to encourage students and young
researchers to implement their own tools, using this learning experiences along the way of meeting the project targets.
Keywords: data acquisition, education, engineering, market scan.
22
Holonic Handling the Unexpected in Project Management
Levente BAKOS
1
Lucian Blaga University of Sibiu, Sibiu, Romania
2
Sapientia Hungarian University of Cluj Napoca,
levente.bakos@ulbsibiu.ro
Dănuț DUMITRAȘCU
dan.dumitrascu@ulbsibiu.ro
ABSTRACT
Risk assessment is one the key activities of any project. The unexpected situations can have catastrophic consequences. Risk
assessment tries to estimate to potential known unknowns, but there is no guarantee to foresee all circumstances around a
project. In this situation the project team must be adaptive and find solutions by cooperation, creativity and abductive reasoning.
In the paper we tried to analyse on what extent a project and a project team can be handled as a complex adaptive system. More
precisely, how the scientific and practical achievements of the theory of complex adaptive systems (CAS) can be used in project
management. More exactly, we analyse the applicability of the Holonic Multi-Agent Systems in risk management of the projects.
We consider the way in which holons handle the unexpected situations can be a model in project management.
Keywords: risk management, project management, holonic manufacturing, complex systems
The need for internships and school practices as a method of bridging the gap
between education and industry in Romania
Dan MIRICESCU
“Lucian Blaga” University of Sibiu, Sibiu, Romania
dan.miricescu@ulbsibiu.ro
Diana TĂBUŞCĂ
Ceprocs Romania SRL, Sibiu, Romania
diana.tabusca@yahoo.com
ABSTRACT
This paper presents the current situation of school practice and internships as ways of reducing the gap between the labour
market and education. In the first part, there is highlighted the current situation of Romania comparing with other European
countries when it comes about graduates finding a job in their field of studies. Among the biggest issues encountered by a young
graduate we see that "Lack of experience” play a big role in not finding a proper job in our country after graduation. So the
need to reduce this problem is vital in order to ease finding a job in the studies areas for graduates. A list of advantages is
presented to encourage internships/school practice among the students. Observing the upsides aspects of having such an
experience, a research was done among 13 companies in Sibiu to see if indeed they taking into consideration candidates for a
serious job, having done an internship/school practice. The results of this survey are presented below, seeing if indeed for a
Romanian student is valuable to have an experience like that.
Keywords: internship, experience, interviews, job
23
Knowledge transfer in the field of Supply Chain Management
Manuel DUMITRAȘCU
“Lucian Blaga” University of Sibiu, Faculty of Engineering, Sibiu, Romania
manuel.hila@gmail.com

claudiu.kifor@ulbsibiu.ro
ABSTRACT
This paper aims to analyse the actual state of research in the field of supply chain management and to identify eventual gaps of
knowledge and potential research directions in the field concerned.
The research has been accomplished using various bibliographical sources, books, scientific reports, internal reports and
information material.
This paper analyses different national and international studies in the field of supply chain management, converge to identify
eventual differences concerning authors’ opinion, problems and research gaps.
It has been found that the specialty literature analyses in general subjects such as supply chain management, supplier
performance, suppliers’ selection and evaluation, suppliers’ development, performance management and do not take into
consideration also the supply chain management performance, so that various gaps concerning the specialty literature in the
field of supply chain management performance evaluation have been identified.
It is thus proposed that these research results are disseminated with the aid of a knowledge transfer eLearning platform within
the “Lucian Blaga” University of Sibiu. This platform allows university personnel and its students gain access to specific
academic findings.
Keywords: Supply Chain Management, Suppliers’ Evaluation, Suppliers’ Development, Performance Management
Integration of Entrepreneurship into Higher Education (Educational Sciences) in

Lithuania and Latvia: Students and University Teachers’ Opinion
Julija MELNIKOVA
Klaipeda University, Klaipeda, Lithuania
julija.melnikova@ku.lt
Norbert GRÜNWALD
Hochschule Wismar, Wismar, Germany
norbert.gruenwald@hs-wismar.de
Andreas AHRENS
andreas.ahrens@hs-wismar.de
Jeļena ZAŠČERINSKA
Centre for Education and Innovation Research, Riga, Latvia
knezna@inbox.lv
ABSTRACT
The purpose of this article is to highlight the aspects of integration of entrepreneurship into higher education (Educational
sciences) in Lithuania and Latvia. The article examines the nature of challenges for entrepreneurial teaching and learning as
well as provides some insights received form students and university teachers on how to improve the entrepreneurship-based
teaching and learning in the universities of Lithuania and Latvia. The article describes the empirical study, which explored 32
student and 16 university lectures’ opinion on entrepreneurship in Educational sciences. The implications of the article could
be useful for university educators, who seek to educate students more effectively with a real intention to become entrepreneurs.
Keywords: Entrepreneurship, Entrepreneurial teaching and learning, Higher education, Educational sciences.
24
INNOVATIVE NEW METHODS FOR ENGINEERING AND
BUSINESS EDUCATION
25
Master Programme “Information and Electrical Engineering” for International
Students at Hochschule Wismar: Theoretical Framework
Andreas AHRENS
andreas.ahrens@hs-wismar.de
Norbert GRÜNWALD
Olaf BASSUS
olaf.bassus@hs-wismar.de
knezna@inbox.lv
Julija MELNIKOVA
Klaipeda University, Klaipeda, Lithuania
julija.melnikova@ku.lt
ABSTRACT
Hochschule Wismar, Germany, has been implementing Master programmes for international students since 1992. However, for
most European universities, it is a rather new phenomenon. The purpose of the work is to analyse scientific literature on
European higher education programmes for international students and to outline a theoretical framework of European higher
education programmes for international students underpinning elaboration of new research question on master programmes for
international engineering students. The research methodology comprises the study of the meaning of the key concepts of
“framework”, “theoretical framework” and “international students”. Moreover, the logical chain of analysis is shown:
theoretical framework → empirical study within a multicultural environment → conclusions. The case study research is applied.
The empirical study was carried out at Hochschule Wismar, Germany in March 2017. Semi-structured interview served as the
basis for data collection. The empirical findings allow complementing the elaborated theoretical framework consisting of the
concepts on reasons for, language and impact of Masetr programme for international students with such a concept as European
Credit Transfer System (ECTS). Directions of further research are proposed. The novel contribution of the paper is the newly
formulated research question on master programmes for international students.
Keywords: Framework, Theoretical framework, International students, European Credit Transfer System (ECTS).
26
Intercultural and Interdisciplinary Exchange between German and Southern
Africa’s Students within PEESA II
Norbert GRÜNWALD
knezna@inbox.lv
Anthony STAAK
Cape Peninsula University of Technology, Cape Town, South Africa
STAAKA@cput.ac.za
Josiah MUNDA
Tshwane University of Technology, Pretoria, South Africa
MundaJL@tut.ac.za
Edgar NESAMVUNI
Tshwane University of Technology, Pretoria, South Africa
NesamvuniAE@tut.ac.za
Paul CHISALE
Namibia University of Science and Technology, Windhoek, Namibia
pchisale@nust.na
Kay PFAFFENBERGER
Hochschule Flensburg, Flensburg, Germany
kay.pfaffenberger@hs-flensburg.de
Hendrik PIENAAR
Vaal University of Technology, Vandebijlpark, South Africa
christop@vut.ac.za
ABSTRACT
The PEESA II project promotes the exchange between German and Southern Africa’s students in order to increase the number
of highly qualified experts in the field of renewable energies and the quality of curricula developed in the previous PEESA
project. However, the students are from different cultures and with different educational backgrounds. The guiding research
question is as follows: How to organize the exchange between German and Southern Africa’s students who are from different
cultures and with different educational backgrounds? The purpose of the work is to work out the organizational model of
intercultural and interdisciplinary students’ exchange underpinning analysis of the students’ evaluation of their participation in
an intercultural and interdisciplinary team. The research methodology comprises the study of the meaning of the key concepts
of “culture”, “intercultural” and “interdisciplinary”. Moreover, the analysis demonstrates how the key concepts are related to
the idea of renewable energies. Explorative study was carried out during the PEESA II Summer School in Vanderbijlpark, South
Africa, in 2017. The empirical findings indicate that the students evaluation of their participation in an intercultural and
interdisciplinary team is positive. Directions of further research are proposed. The novel contribution of the paper is the newly
formulated hypothesis.
Keywords: Culture, Intercultural, Interdisciplinary, Students’ Teams.
27
Study on Construction of Open Network Teaching in University
Yanfei CAO
President Office of Hebei GEO University, Shijiazhuang, China
laidedou@126.com
Yue HE
Hebei Geo University, Shijiazhuang, China
yuehe@hgu.edu.cn
ABSTRACT
The network teaching is no longer a strange noun. However, the level of network teaching in various University is uneven now,
the effects obtained from networking teaching construction of many schools are not satisfactory. For digitization of university
campuses, the network construction is the foundation, the modern network teaching platforms shall be utilized to organize and
manage the teaching, so as to provide better services for students and teachers.
Keywords: Network teaching;Teaching quality; Open teaching; Talent cultivation
Cost effective teaching and research tools for automotive dynamics

Marius BĂȚĂUȘ
Politehnica University, Bucharest, Romania
mvbataus@yahoo.com
Ionuț STOICA
a.i.stoica@gmail.com
Mircea OPREAN
mircea_oprean@yahoo.com
ABSTRACT
The paper examines the problem of developing cost effective teaching and research tools for automotive dynamics. Different
available solutions are presented and the need of human feedback is emphasized. Based on the demands from industry and
academia (benchmarking, virtual prototyping, comparative testing of alternative technologies, development and tuning of the
automotive control etc.) a solution is proposed. At the core of the proposed tool is a H2iL (human-and-hardware-in-the-loop)
simulator based on an electric vehicle. An architecture is elaborated for the simulator and the proof of concept is done in three
steps.
Keywords: virtual prototyping, simulation, powertrain, H2iL
28
Design Tool for a Didactic Project Related to Internal Combustion Engines
Alexandru RACOVITZA
University POLITEHNICA Bucharest, Bucharest, Romania
alexandru_racovitza@yahoo.com
Bogdan RADU
University POLITEHNICA Bucharest, Bucharest, Romania
bobitaradu@yahoo.com
ABSTRACT
Referring to the content of a semester or a graduating period project during the Mechanical Engineering studies, two
types of activities are to be highlighted: the first one is to approximate the assembly components dimensions and to check the
stress values they are confronted to and the second one is to give them the final shape with all their details, whether or not
opposing to the operating efforts. In order to obtain a better project is necessary that this process develops under multiple
iterations, consecutively modifying certain dimensions and visualizing the resulting geometry.
Starting from these considerations the authors have projected a calculation and visualization system of the geometry of
the components forming the mechanism of an internal combustion engines. This system contains data and model files under a
parametric form with reciprocate connection to visualize the resulting form after each dimension modification and its verification
to the efforts. This method allows to stream as numerous as necessary iterations in identifying the right dimensions and the
appropriate forms.
Keywords: Design System, Computational and Visual Tool, E-Learning, Internal Combustion Engines.
Innovative new methods. From theory to practice
Alina-Cristiana CÎRJĂ
Faculty of Educational Sciences,University of Bucharest, Romania
alina.cristiana@scoalafinlandeza.ro
Florina-Ancuța DUMINICĂ
Faculty of Educational Sciences,University of Bucharest, Romania
ancuta.duminica@scoalafinlandeza.ro
ABSTRACT
This article is related about the implementation of an experience based approach when teaching science to preschoolers. The
research was done with the idea in mind of "learning by doing" derived from the Child Centered Education theory of Pedagogy.
The experimental group was formed of 15 children aged 4-5 years who have been taught about the concept of water circuit in
nature by a group of 3rd graders who used the experimental method. The same concept was presented only by the teacher to a
control group (N=15). The level of comprehension of the concept was measured to see if there were differences between the two
groups. The experimental group scored higher in comprehension, memorisation and practice than the control group. The main
focus of the study is to develop an environment where classes are associated by different levels (primary and preschool) so that
the older children can teach younger children concepts otherwise hard to understand. Alternative educational groupings could
generate a more profound comprehension of difficult subjects. The results of the study encourage the idea of breaking lines
between age-groups and subjects. The current generation has found interest in technology development, regardless of age. Also,
the older children can use their theory comprehension filters as foundation for teaching structures to younger children. The
guided use of technology in the classroom should be the main preoccupation of teachers in order to enhance student performance
and love for learning. Such pairing methods can help both teachers and students together. We believe this program can be
multiplied in any school.
Keywords: child-centred education, learning by doing, preschool, science
29
Experiential learning with living ants
Maria Mihaela ANTOFIE
University Lucian Blaga from Sibiu, Sibiu, Romania
mihaela.antofie@ulbsibiu.ro
Luciana TIȚA
Gymnasium School „Constantin Ioan Motaș”, Mediaș, Romania
lucianatita78@yahoo.com
Camelia SAND SAVA

University Lucian Blaga from Sibiu, Sibiu, Romania
camelia.sava@ulbsibiu.ro
ABSTRACT
Experiential learning implying living animals is a powerful tool for accessing positive emotions such as curiosity as well as for
changing attitudes or acquiring new values for the further development of the pupils or students. However, formal curricula in
schools is legally binding document for ensuring its contribution to agreed competencies, skills, attitudes and values. Therefore,
the classical manuals are more cheap and easy to be implemented in the class. However, curricula are not excluding the
development of activities in the class in the same curricula in Romania as in many other countries. The purpose of this article is
to evaluate knowledge generation based on experiential learning. As a methodology specific lessons and methods have been
implemented in curricular and extracurricular activities implying living ants during the biology class of VI grade under the
curricula lesson entitled Insects. Our results proved that implementing activities with living animals is positively correlated with
an increased curiosity, self-reflection, responsibility and prejudice phasing out. Moreover, tested pupils passed all evaluation
tests even they mist, some of activities compared to control group that was learn by classic methods. Parents tests results proved
that these emotions and attitudes are also observed during their home activities.
Keywords: experiential learning, living ants, emotions, knowledge generation.
How Did I Become a Good Teacher? Implications for Teacher Education
Ioana Gabriela MARCUT

ioana.marcut@ulbsibiu.ro
Stefania KIFOR
stefania.kifor@ulbsibiu.ro
ABSTRACT
The professional standards for teachers provide the competences needed for this occupation, in function of the level of education
and of the career stages. This study aims to discover the most important training factors which contribute to the acquisition of
teacher competences and to establish the implications for teacher education. We have used a mixed-method design as the
procedure for collecting, analyzing, and combining both quantitative and qualitative data. To detect the main agents in the
teacher competences’ achievement, we applied a questionnaire and we asked the personal opinion of the teachers regarding
their evolution in the career. The findings indicated that the principal factor was the individual study, followed by the continuing
professional development, through training courses, the collaborative learning, and, almost on the last place, the initial teacher
education. Implications for teacher education: the changes in the future are incalculable, so we have to rethink the teacher
education to ensure future teachers able to learn and adapt themselves to different conditions. We appreciate the
recommendations to reform teacher education in the context of lifelong learning very useful (Dolan, 2012) and we will study the
applicability of them in our university.
Keywords: teacher competences, lifelong learning, professional standards.
30
KNOWLEDGE MANAGEMENT IN ENGINEERING AND
BUSINESS EDUCATION
31
Ten Years of “Object First”
Uwe LÄMMEL
uwe.laemmel@hs-wismar.de
ABSTRACT
Teaching programming to newbies is still an ongoing challenge. Strongly worded, either students can program when they enter
the university or they never learn it. The challenge is to address as many students as possible in such a way that they get an
understanding of programming and become able to complete the course successfully.
In contrary to traditional structured programming the Objects-First approach starts with classes and objects and introduces
data types and programming statements whenever they are necessary to define the structure or behaviour of objects. The author
has used the Objects-First approach for more than ten years. Almost the same content has been used all over the years but the
way of teaching has changed. For the last two years the author has used elements of just-in-time teaching.
The paper reviews the different teaching approaches based on the exams results. The author argues that teaching style has a
minor influence. The social atmosphere among the students is a more crucial factor.
Keywords: teaching programming, just-in-time teaching, object-oriented programming
Design and development of an interactive mobile-based decision support system

for selecting higher education studies
Vassilis KOSTOGLOU
Alexander Technological Educational Institute, Thessaloniki, Greece
vkostogl@it.teithe.gr
Konstantinos KAFKAS
Alexander Technological Educational Institute, Thessaloniki, Greece
kkafkas@it.teithe.com
ABSTRACT
This work is an attempt to contribute to the knowledge and guidance of young people (lyceum graduates, higher education
students and recent graduates) regarding important issues related to their career and vocational prospects. These issues are
related to major relevant questions such as 'what' and 'where' to study, as well as the contents and the prospects of all provided
specializations by the departments of Greek institutes of higher education. This article focuses on the analysis and the design of
a mobile-based decision support system (DSS) to assist its users in getting thoroughly informed about HE studies in Greece, and
eventually in choosing their vocational prospects. An extensive literature and applications review has revealed that there are no
such DDS systems, giving to this work an innovative character. The article contains all main elements of system's architecture
and design including the essential technical information, presents the main features and representative screenshots of the mobile-
based application and comes to conclusions and future suggested work.
Keywords: Decision support system, higher education, mobile-based application, vocational orientation.
32
An Extension of the VSM Documents Representation using Word Embedding
Daniel MORARIU
“Lucian Blaga” University of Sibiu, Engineering Faculty, Sibiu, Romania
daniel.morariu@ulbsibiu.ro
Lucian VINȚAN
lucian.vintan@ulbsibiu.ro
Radu CREȚULESCU
radu.kretzulescu@ulbsibiu.ro
ABSTRACT
In this paper, we will present experiments that try to integrate the power of Word Embedding representation in real problems
for documents classification. Word Embedding is a new tendency used in the natural language processing domain that tries to
represent each word from the document in a vector format. This representation embeds the semantically context in that the word
occurs more frequently. We include this new representation in a classical VSM document representation and evaluate it using a
learning algorithm based on the Support Vector Machine. This new added information makes the classification to be more
difficult because it increases the learning time and the memory needed. The obtained results are slightly weaker comparatively
with the classical VSM document representation. By adding the WE representation to the classical VSM representation we want
to improve the current educational paradigm for the computer science students which is generally limited to the VSM
representation.
Keywords: Text Mining, Word Embedding, Classification, Document Representation (VSM), Computer Science Curricula
A Comprehensive Analysis Regarding DESI Country Progress for Romania Relative

to the European Average Trend
Eduard Alexandru STOICA
Faculty of Economic Sciences, Lucian Blaga University of Sibiu, Sibiu, Romania
eduard.stoica@ulbsibiu.ro
Ioana Andreea BOGOSLOV

Faculty of Economic Sciences, Lucian Blaga University of Sibiu, Sibiu, Romania
ioana.bogoslov@ulbsibiu.ro
ABSTRACT:
In the absence of globally coherent specifications and standards, digitalization would never have spread across the
world in such a huge extent as it did. The availability of digital technologies has significantly increased in the last decade,
shifting the focus of policy-makers from on the diffusion of these technologies to their usage by governments, companies and
also individuals. Actually, digital technologies and internet became the main forces for transforming the modern world and its
economy.
Activating within a turbulent environment, Romania faced many challenges in the last three years, but it managed to
perform better from period to period. Relative to the past performance, Romania registers a higher rate of digitalization,
benefiting from coverage of rapid broadband connections, mostly in urban areas. This made Romania having the second highest
share of subscriptions within the EU in 2016.
Romania has developed increasingly fast over the last years and reached a position closer to the EU average, which
translates into a positive evolution. While positive, the obtained results are not enough to compensate the country’s digital skills
deficit.
Keywords: DESI index, Digital Economy, Romania, Digital Competitiveness
33
A model of business intelligence and online marketing for commercial
Simona GHEORGHE
Entrepreneurship, Business Engineering and Management Doctoral School, University Politehnica of Bucharest, Romania
simona.gheorghe10@gmail.com
Mirona POPESCU
Entrepreneurship, Business Engineering and Management Doctoral School, University Politehnica of Bucharest, Romania
mirona.popescu@soft-to-you.com
Anca Alexandra PURCĂREA

Management Department, Faculty of Entrepreneurship, Business Engineering and Management, University Politehnica of
Bucharest, Romania
apurcarea@gmail.com
ABSTRACT
Technology is expanding at a speed previously unsurpassed; therefore an emphasis is made on integration, optimization and
increasing efficiency on different fields. Business intelligence is a new concept which became popular alongside online
marketing, as both use external and internal data in order to make better decisions, process improvement and optimizations.
The aim of this paper is to propose a solution for business intelligence in the commercial field based on a model of internal sales
platform. Gathering data for all the structures integrated in this platform improves the optimization of products and services
offered by the companies and also streamline the process of sales. This business solution underpins another solution enabling
market research on consumer preferences in order to lead to the development of new products / services according to the real
needs of the market at the present time.
Keywords: business intelligence, online marketing, commercial, system
A conceptual framework concerning education as factor of elders’ acceptance for

smart assistive technologies
Dorin POPESCU
Technical University of Cluj-Napoca, Romania
dorinelax@gmail.com
Sorin POPESCU
Sorin.Popescu@muri.utcluj.ro
Stefan BODI
stefan.bodi@muri.utcluj.ro
ABSTRACT
The aging of the world's population, raises issues of assisting elderly in conditions of sustainable spending. In this respect, smart
technologies bring both an opportunity, providing solutions to assist elders’ life and a barrier coming from the lower acceptance
of older adults for digital technologies.
The paper proposes a research focused on education and its influence on older adults’ readiness to adopt new, digital
technologies. As reference the two versions of the Unified Theory of Acceptance and Use of Technology (UTAUT and UTAUT2)
were used. The research is based on a systematic literature review aimed to draft a conceptual framework placed on two
dimensions: the first one tries to establish "if and how the initial education is influencing the elders’ acceptance of assistive
technologies" and, the second targeting "how this initial education is correlated and/or imbedded in the elements of the UTAUT
models".
Keywords: Elders’ acceptance for assistive technology, education as variable of UTAUT models
34
IP Impairment Testing for Wireless Mobile Networks
Andrei RUSAN
Politehnica University of Timisoara, Timisoara, Romania
arusan@gmx.com
Radu VASIU
Politehnica University of Timisoara, Timisoara, Romania
radu.vasiu@cm.upt.ro
ABSTRACT
Wireless mobile telecommunications are of growing importance and an enabler for the Internet of Things. Most networks are IP
based or moving to an IP based infrastructure, including the latest 4G LTE and the future 5G networks. Understanding and
being able to predict the behavior and performance of such networks in various scenarios and conditions is critical. This drives
the need to study IP impairments in wireless telecommunications networks and to assess their impact on network and service
performance. One method is to emulate/generate IP impairments while observing and measuring their impact on network
performance. In this paper the authors analyze the challenges associated with analyzing the behavior of mobile wireless
networks. They discuss the importance and benefits of IP impairments testing and mention the high cost of dedicated IP
impairment emulators for telecommunications. A flexible and affordable solution is proposed for educational purposes and the
study of IP impairments on wireless telecommunication networks.
Keywords: IP impairments, LTE network impairments emulation, network performance.
Patterns in enterprise management software

Carmen Elena STOENOIU
Carmen.Stoenoiu@emd.utcluj.ro
ABSTRACT
In this paper a study was conducted on the complex integrated software that exists on the Romanian market. This consisted in identifying
and analysing the size of the enterprise, the number of users, the technical characteristics determined by the type and number of modules
included in the software and other information related to the implementation, according to the supplier's specifications. The primary
analysis made it possible to obtain results regarding the integrated software market in Romania in terms of customer size, field of activity,
software products that include the biggest number of modules. By statistical analysis using the multivariate cluster grouping exploration
technique, the degree of similarity between the software and the modules was determined, calculating the distance by means of three
measurement methods: the Euclidean distance, the percentage of disagreement, and the correlation coefficient 1- Pearson-r.
Keywords: Integrated software, Performance, Functionality, Implementation time.
35
Organizational knowledge management with Big Data. The foundation of using
artificial intelligence
Daniel PASCHEK
Politehnica University Timisoara - Management Faculty, 300191 Timisoara, Romania
paschi88@gmx.net
Anca MOCAN
ancamocan2003@yahoo.com
Corina-Monica DUFOUR
corinarusnac@gmail.com
Anca DRAGHICI
anca.draghici@upt.ro
ABSTRACT
In the following paper the relevance of Knowledge Management (KM) as a foundation of Artificial Intelligence (AI) systems will
be analyzed. The purpose of the work is the presentation of mandatory framework conditions for using AI with a special view on
knowledge management for Big Data. Therefore the mandatory definitions of the core components will be described theoretically
supported by practical examples. Based on literature, there will be done research and presentation of existing applications the
relation between the knowledge management in the organization and big data as core component. To identify the relevant topics
of using Big Data for knowledge management an analysis will be held up with digital companies. In addition, the main
advantages and disadvantages will be depicted. The finding of the paper will be a recommendation of the developed Artificial
Intelligence Knowledge Model for using Knowledge Management and Big Data for Artificial Intelligence decisions within the
company.
Keywords: Knowledge Management, Big Data, Artificial Intelligence, Digital Transformation, Digitalization
Revenue management by changing calves feeding methods at The Development and

Research Center for Cattle Breeding from Arad
Silviu Ilie SĂPLĂCAN
University “Aurel Vlaicu” from Arad, Arad, Romania
silviusaplacan@yahoo.com
Ramona LILE
University “Aurel Vlaicu” from Arad, Arad, Romania
ramonalile@yahoo.com
ABSTRACT
The purpose of this paper is to analyze and improve through recommendations the revenue management, in this case the
turnover, applied by changing the method of feeding calves with age ranging from 0 to 6 months from the zootechnical farm at
the Development and Research Center for Cattle Breeding from Arad. This will be achieved by using an approved and certified
feed substitute (milk powder) to feed the calves instead of the cow’s milk so that the milk produced by the dairy cows can be
delivered to customers. The differences between the cost of buying and feeding calves with this substitute and the income from
selling milk are substantial. By this method, the income of the resort and that of any zootechnical farm will be maximized without
endangering the health of the calves or the end-users. At the same time, we will disseminate the results obtained by applying this
method in 2016, the results being conclusive.
Keywords: management, revenue, cattle, milk.
36
Teaching process control in food engineering: dynamic simulation of a fermentation
control process
Anca ŞIPOȘ
anca.sipos@ulbsibiu.ro
Mariana Liliana PĂCALĂ

mariana.pacala@ulbsibiu.ro
ABSTRACT
Students usually have difficulties to understand abstract concepts of process control. Implementing in teaching process the
inquiry-based learning helps students to follow methods and practices similar to those of professional scientists in order to
construct knowledge. The paper describes the steps reached in simulation-based learning: from experimental data obtained by
the students in their practical method (study and measurement of variables to some fermentation processes) to the simulated the
behaviour of the process under a feedback control system. By providing opportunities for students to check their understanding
and reflect on their learning process performance is enhanced over a traditional lecture course.
Keywords: inquiry-based learning, process control, food engineering education
Comparative educational study between online and offline interactions in the

knowledge-based economy
Claudiu PIRNAU
claude.pyr@gmail.com
Mironela PIRNAU
Titu Maiorescu University, Bucharest, Romania
mironela.pirnau@utm.ro
Stefan TITU
Iuliu Hatieganu University of Medicine and Pharmacy Cluj Napoca, Romania
stefan.titu@ymail.com
Aurel Mihail TITU

Lucian Blaga University, Sibiu, Romania
mihail.titu@ulbsibiu.ro
ABSTRACT
The aim of this paper is to analyse from the educational point of view which are the interactions between online and offline,
starting from a set of values that contribute to the stability and functionality of the knowledge-based economy. There are four
factors that allow the integration and sharing of values through online and offline interactions: organizational culture, digital
technology, implementation of creative methodologies and digital transformation. In this respect, the interactions specific to
systems based on open governance were analyzed. Interactions between online and offline are also very important in the
educational process. For this reason, we introduced a new concept, called TOTO ("Teaching Online, Transfer Offline" ↔
"Transfer Offline, Teaching Online"). This slogan is meant to promote the acquisition and transfer of knowledge in the future.
Particular importance was given to studying the effects of the interactions between Personal Online Learning Networks and
Offline Learning Teams. Since social media is a common tool for most socio-economic activities, it has been considered
necessary to carry out a case study on the interactions specific to this environment.
Keywords: knowledge, creativity, engineering, education.
37
Teaching methodology for Design for Six Sigma and Quality techniques – an
approach that combines theory and practice
Sergiu Stefan NICOLAESCU
Continental Automotive Systems S.R.L., Sibiu, Romania
Sergiu.Nicolaescu@ulbsibiu.ro

Claudiu.Kifor@ulbsibiu.ro
ABSTRACT
Quality techniques and Design for Six Sigma methodology are complex areas that need to be understood through correlation of
theoretical and practical teaching. Universities started to apply different approaches for achieving better results, on building
greater knowledge and skills for their students.
The paper presents a methodology of teaching quality techniques and DFSS methodology, an approach that is focused on
understanding the concepts through technical examples from industry and applying the knowledge within a project. A model is
proposed for teaching Design for Six Sigma methodology through a workshop done in the classroom. The students are split into
groups and will practically work through the main elements of DFSS methodology, for improving the quality of a chosen product
by re-designing it.
The objective of research is to analyze the performance of this methodology and to identify the strong points. The measurement
is done through feedbacks received from students, that is presented at the end of the paper.
The methodologies used during research consist of bibliographic research, observational study on classroom, questionnaire and
interview technique.
Keywords: Quality, Design for Six Sigma, teaching methodology, industry
Working college students’ profile. Case Study: Faculty of Engineering Sibiu,

Romania
Roxana SĂVESCU
roxana.savescu@ulbsibi.ro
Ana Maria STOE

Faurecia Seating Talmaciu SRL, Romania
stoeanamaria@yahoo.com
Mihaela ROTARU
mihaela.rotaru@ulbsibiu.ro
ABSTRACT
Faculty of Engineering in Sibiu is facing an increasing demand from industrial companies to employ students not only by the
time of graduation but even during university studies. The scope of the study was to provide an insight on working students’
profile and the problems they are confronting with. Forty working students from the third year of Faculty of Engineering Sibiu
were interviewed with regard of the research topic. Results of the study reflect the fact that a majority of working students face
difficulties in school, having low grades or failed exams. The exam session seems to be a hard period for working students, and
many of them find difficulties in attending all lectures or finding time to learn. Having a job while studying impacts personal
activities, as well. Stress symptoms like: loss of appetite or overeating, difficulties in focusing, difficulties in taking decisions or
feelings of restless are mentioned by the majority of working students. The results of the study are useful for the management of
the faculty to come up with some measures to increase working students’ lectures attendance. Student support programs for
reducing the stress among the group of working students must be developed as well.
Keywords: working students, student’s job, college, management.
38
Content development approaches in e-learning lessons
Ştefania KIFOR
stefania.kifor@ulbsibiu.ro
ABSTRACT
Developments in the IT field have led to the development and variety of e-learning objects so that video or gaming lessons are
found in most online courses and are developed in order to maintain the student’s interest. The current Learning Management
Systems challenges refer to how to generate a dynamic content that automatically adapts to the a priori level of a student’s
knowledge and behavior during lessons. Starting from the model student, the component of adaptive learning, the aim of this
paper is to keep student motivation by designing a course with content related to the level of knowledge of the students. At the
same time, lessons combine elements of gamification with quizzes, textual contexts and infographics in order to make the content
more varied, and in order for the student to be more engaged, to assimilate, to understand or to recall the concepts presented in
the course.
Keywords: gamification, adaptive learning, blending learning
39
40
SOCIAL AND PHILOSOPHICAL ASPECTS OF
ENGINEERING AND BUSINESS EDUCATION
41
Dropout of first year undergraduate students: A case study of engineering students
Constantin BUNGĂU
University of Oradea, Oradea, Romania
bungau@uoradea.ro
Adrian Petru POP

pop.petru.adrian@gmail.com
Adriana BORZA
aborza@uoradea.ro
ABSTRACT
The phenomenon of drop out studies appears in the current Romanian context as an acute problem of the national education
system. In the present research we will try to identify how factors such as the average obtained in the baccalaureate exam, the
place of provenance and the number of credits obtained at the end of the first year of study influence the abandonment. Using a
bivariate analysis method, we followed the correlation between the variables "number of students expelled after the first year of
study" in the case of students enrolled in the first year of study and having obtained a "grade less than or equal to 7 in the
baccalaureate exam" and, respectively the correlation between the variable "number of students expelled after the first year of
study" and the origin from urban or rural areas. As can be seen from the data collected, an obvious need to investigate the
expectation of students at high risk of drop out - as regards the teacher-student relationship - can be presumed: what are the
most effective ways of transmitting knowledge and what communication is acceptable by college students.
Keywords: drop out, engineering students, retention rate, school drop-outs, academic performance
ECTS in Romania – a regulated counterexample
Dorin ISOC
Technical University, Cluj-Napoca, Romania
dorin.isoc@aut.utcluj.ro
ABSTRACT
Building a grading system compatible of a uniform but performing university structure of the European Community was a good
time subject of analysis, competition and criticism. Far for being abandoned, the idea must recur by means of individual
initiatives but also by systematic applications. The present work resumes the principles of ECTS (European Credit Transfer
System) grading in the conditions when these became in Romania the subject of a law. Further the principles are analyzed, also
as the practical experiments and the baleful consequences of an obtuse and profound limitative law which restricts the progress
and the university initiative. The analysis manner is a comparative one, emphasizing the close but also the lasting time con-
sequences.
Keywords: ECTS, grading system, fairness, regulation.
42
Sense pedagogy through humanities recovered into real sciences
Dan BALANESCU
Galati, Romania
contact.balanescu@gmail.com
Catalin FETECAU
Faculty of Engineering, “Dunarea de Jos” University of Galati, Romania
catalin.fetecau@ugal.ro
ABSTRACT:
There is a fracture at the level of teaching – between the content of the courses and the meaning that the individual person
extrapolates at personal level, and it is from this level of the individual sense that the intrinsic motivations which lead people to
fulfillment start.
The sense distance is noted in the field of all areas when teaching focuses on information transfer within the respective subject
matters, so that the bases of the theories taught are considered non-negotiable. In this context, the individual cannot be aligned
and is basically bound to become a professional and social machine.
The solution proposed is to design a motivational seminar to synchronize students with the significant values and histories of
each subject matter.
Keywords: personal fulfillment, intrinsic motivation, motivational seminar, cultural sense.
Engineering creativity support for future research and development
Dan Maniu DUȘE

dan-maniu.duse@ulbsibiu.ro
Carmen Sonia DUȘE

carmen.duse@ulbsibiu.ro
ABSTRACT
The human abilities to use nature’s materials and force to their benefit, by means of engineering applications has made the
human development possible. Multiple factors have influenced the human development, sometimes accelerating it, other times
slowing it down to annulation. Although it is known and accepted that creativity’s role is essential in engineering performances,
the neglecting of creativity in engineering education is not understood. The graduates from Anglo-Saxon countries and Europe
reduced creative potential and the lack of necessary abilities concerning the solving of the companies’ problems have been
emphasized by specialists in education and governmental reports reinforces the need to creativity in engineering education. The
diagram of engineering education presented in the paper defines in conceptual terms the way engineering study programs can
be developed with an adequate creative composition.
The evaluation of the students’ creativity level at the master and doctoral levels of engineering programs belonging to two
European universities has shown the need for improving creativity solutions.
The development of creative abilities can be realized by formulating creative objectives which are specific to learning: creative
evaluating topics, open projects, answering topics, originality of solutions and the use of projects method.
Keywords: creativity, engineering, design, education
43
An Evaluation Model of Colleges Pioneering Education Quality Based on Extension
Theory
Wang XUEHUI
School of Precious Stones and Materials Technic, Hebei GUE University, Shijiazhuang, China
wangxh9977@126.com
ABSTRACT
Based on matter-element and extension set theories, a novel evaluation method of colleges pioneering education quality is
proposed. According to the actual situation of the school, the model of matter-element for pioneering education is established
on the ideal of multi-factor optimization integration; pioneering education quality is evaluated by qualitative means based on
the matter-element theory and quantitative means based on dependent function. Proposed method not only formally describes
the status of the various effecting factors of pioneering education, but also gives an accurate evaluation of the pioneering
education quality. In order to verify the validity and feasibility of proposed method, a college’ pioneering education is assessed
as example.
Keywords: Pioneering Education; Extension Theory; Quality Evaluation
Raising Bursary Value and Student Efforts to Increase Grades – Preliminary

Finding
Bogdan RUSU
“Gh. Asachi” Technical University of Iași, Iași, Romania
bmcrusu@tuiasi.ro
ABSTRACT
This exploratory paper aims to identify and explain student’s opinions on such significant increase of bursary value, their track
record of receiving bursary, the efforts they made to increase grades and explore four key factors that form student’s background
characteristics: their relations with family, colleagues, friends/ acquaintances, and partner/ spouse.
Data collection based on interviews with 33 Engineering students in two phases: individual and group-based written format and
included both bursary and non-bursary students. Group-based interviews were designed and performed based on preliminary
data analysis and enabled a better understanding of the interactions regarding bursary increase among the same group of
students.
Data analysis revealed complex interactions among factors that determine increased effort for learning influenced by amount of
effort and family’s financial support, pride of accomplishment and being part of the best students as well as personal ambition
and competitiveness.
The relations with family and financial support provided (or lack of it) have in most cases a critical impact upon Engineering
student’s efforts on learning and getting the grant. Entourage, cohort colleagues and close friends also influence student
behavior through imitation and by self-arranging students into categories: with bursary (excellent or just good grades), no
bursary (grades close or away from bursary trash hold) with dynamic positioning depending on context.
Keywords: Bursary value, student efforts, influencing factors.
44
Stress among working college students. Case Study: Faculty of Engineering Sibiu,
Romania
Roxana SĂVESCU
roxana.savescu@ulbsibi.ro
Ana Maria STOE

Faurecia Seating Talmaciu SRL, Romania
stoeanamaria@yahoo.com
Mihaela ROTARU
mihaela.rotaru@ulbsibiu.ro
ABSTRACT
Working students face many challenges: they must balance work, school, extracurricular activities, and personal life. Several
studies reflected the fact that this balancing act goes hand-in-hand with the level of stress. The scope of the study was to find out
whether working students in the Faculty of Engineering Sibiu experience different levels of stress compared with the non-working
students. Eighty students from the third year of studies were interviewed regarding the research topic. The interviewed students
were randomly selected, five working and five non-working students from each of the eight faculty specializations. The resuts of
the study reflect the fact that the management of the faculty and the professors themselves must take into consideration that stress
is a factor that affects students’ performance and behavior.
Keywords: working students, stress, faculty management.
45
46
MANAGEMENT AND SUSTAINABILITY IN ENGINEERING
AND BUSINESS EDUCATION
47
Study on Social Responsibility Learning Needs to Capacitate the Responsible
Education in Business Engineering
Elena FLEACĂ
elena.fleaca@upb.ro
ABSTRACT
The advent of digital era and the growing competition require higher education providers to equip graduates with the right mix
of skills needed for competing in a technology rich environment, delivering value-added to the market and to the economy at
large. The responsible education has a pivotal role in addressing current business issues related to professional business
conduct, citizenship and equity values, social and civic skills, and sustainable development concerns.
The paper aims to investigate the implications of social responsibility concept in the education area and to examine the learning
needs of business engineering students with respect to business, environment, and social concerns deeply embedded in the social
responsibility framework.
The results enable ranking the attitudes and perceptions, knowledge and skills of business engineering students and bring to
light their straightforward expectations with respect to better promoting social responsibility strategies and practices, and the
need to bring the world of work with toughest social and innovation issues in the world of education.
Considering the research findings, the author paid attention to the responsibility of education to fulfill its role in society by
adjusting the business engineering education towards sustainable development and by augmenting education through social
responsibility teaching and learning components into the improved curriculum.
Keywords: social responsibility, sustainable education, quality and innovation in higher education.
Sustainability and corporate social responsibility (CSR): Essential topics for business
education
Hortensia GORSKI
Romanian-German University of Sibiu, Sibiu, Romania
hortensia.gorski@roger-univ.ro
Mircea FUCIU
Romanian-German University of Sibiu, Sibiu, Romania
mirceafuciu@yahoo.com
Luigi DUMITRESCU
dumitresculuigi@yahoo.com
ABSTRACT
The current changes and challenges of the economic and financial environments have created a need for further development in
the way higher education, organizations and management systems view the sustainable development and business education.
The purpose of this paper is to examine different aspects and approaches regarding sustainability, sustainable development, and
Corporate Social Responsibility (CSR) in the context of business education. The research is based on a literature review, on the
experience gained as a result of our participation in various projects and international activities regarding the above-mentioned
concepts, and on the results of several qualitative and quantitative marketing researches developed by the authors. Based on
these findings we are underlining the fact that the concepts related to CSR and its components are not well known by managers
of companies and public institutions and we also point out the fact that the respondents that have knowledge and skills in this
field, have acquired most of them outside the formal education system. Furthermore, the paper contributes to the discussion
needed to take place in order to understand that universities should make important steps not only for reorienting curriculum,
developing programs, and modules, but also in implementing innovative teaching methods in order to integrate such topics in
their educational programs.
Keywords: Sustainability, Corporate Social Responsibility, university, business education.
48
Social development & water management system in Indonesia`s rural area
Hendro BASUKI
PT Selektani Induk Usaha, Surabaya, Indonesia
hendro.basuki@selektani.com
Lily HARTANU
PT Selektani Induk Usaha, Surabaya, Indonesia
lily.hartanu@selektani.com
ABSTRACT
Water is the most essential element in life, it is vital for our survival and it has a crucial role in our ecosystem. Water has many
functions, such as firstly for human health, water makes up 2/3 of our body and we cannot survive without water. Secondly for
plant health, water is necessary for the transfer nutrients facilitate the growth of plants. Thirdly for animal health, just like for
human, water is necessary to maintain the life cycle and survival of the animals. Furthermore is for the earth, water keeps the
earth temperature stable, finally water is also used in many sectors to support human life, such as in transportation, agriculture,
industries, technologies, etc
With the increasing population of the world, innovations are required to maximize the existing water resources; because as the
demand for food continues to increase, the source of water remains the same.
Adequate funding from Indonesian Government is required to improve access to fresh water and also for the sewage treatment
to enable the recycling of water and hence an efficient usage of water. An efficient usage of water is very important and it must
be socialized and made aware to the public. The role of the government is to monitor and develop a sustainable usage of water,
especially for irrigation in Indonesia rural’s area. In small islands, suitable water infrastructures must be developed to give a
positive impact to the people’s life.
Keywords: Irrigation in Indonesia’s Rural Area
Circular economy - foundament of challenges for business environment

Gabriela DOBROTĂ
Constantin Brâncusi University of Targu Jiu, Gorj, Romania
gabi.dobrota@yahoo.com
Dan DOBROTĂ
dobre97@yahoo.com
Valentin PETRESCU
valentin.petrescu@ulbsibiu.ro
ABSTRACT
Circular economy is one of the fundamental pillars of sustainable development. The limited character of resources, the
demographic explosion, the urban agglomerations and the high volume of waste have become extremely sensitive issues in the
current period. As a result, the implementation of policies based on fundamental objectives such as material recycling, energy
consumption from renewable sources and the design of products that meet the recycling and re-use requirements must be a
priority for the worldwide. The paper aims to highlight the principles underpinning the circular economy and to identify the
challenges faced by important areas in terms of the capacity to ensure their respecting, so as to achieve a real process of
sustainable development Also, a descriptive analysis of the situation of the circular economy indicators for the period 2000 -
2015, at the level of the EU28 and of some member countries is carried out. The findings from the study demonstrate the need
for a complex waste management process and the implementation of clear action lines to change the current economy model,
based on consumption and elimination, with another, based on rational consumption and re-use, amid on improvements of the
technologies of the industrial field and in the implementation of business stimulus strategies. As a result, it is necessary to change
the mentality of the business environment in order to ensure a healthy socio-economic development, even if the short-term profits
are lower.
Keywords: sustainability, circular economy, business environment
49
Towards Building an European Common Reference Framework for University
Social Responsibility
Gabriel DIMA
gabriel.dima@reu.pub.ro
ABSTRACT
EU-USR project (http://www.eu-usr.eu) was conceived as a response to the policy priority of the European Commission about
the need for a common social responsibility strategy for all European universities. In this context, the EU-USR project creates
a European model to enhance social responsibility of universities in a long-term perspective. To this end, the project uses a
bottom-up approach by collecting examples of good practice from across Europe and using these to help inform the development,
piloting and validation of a set of completely new benchmark standards. These standards are providing a Common Reference
Framework for University Social Responsibility across the European Higher Education Area that is consistent with USR being
a Core Competence of European universities by covering the following four areas: Research, Teaching, Support for Learning
and Public Engagement.
Keywords: University Social Responsibility, Benchmark Standards.
Rationality Evaluation of Curriculum System of Groundwater Science and

Engineering
Zhou YAHONG
Hebei GEO University, School of Water Resources and Enviroment, Shijiazhuang, China
Hebei Province Key Laboratory of Sustained Utilization and Development of Water Resources, Shijiazhuang, China
Hebei Province Collaborative Innovation Center for Sustainable Utilization of Water Resources and Optimization of Industrial
Structure, Shijiazhuang, China
zhyh327@163.com
Wang RUI
245768983@qq.com
Wei AIHUA
274503529@qq.com
ABSTRACT
The research object of this paper is the 66 students of Groundwater science and engineering in Heibei GEO University. Their
11 courses’ exam scores in grade 3 were analyzed by principal component analysis (PCA). The results show that the course
system is basically reasonable, because most of the score of the curriculums in PC1 are consistent with each other. What’s more,
the results show that the professional basic courses laid a good foundation for the development of other courses. At the same
time, the weakness of the curriculums has been reflected during the study. The content of the professional practice may need to
be adjusted because it failed to transform the theoretical knowledge to practical application.
Keywords: PCA, groundwater science and engineering, correlation, professional practice
50
“A”-type Talent Cultivation through Adhering to “Three-Three-Three” Ideas by
Characteristic Universities -- With Hebei GEO University as An Example
Fengming WANG
Hebei GEO University, Shijiazhuang, China
wangfengming@hgu.edu.cn
ABSTRACT
The industry characteristic universities are an important component in the field of higher education, which are also the main
form for talent cultivation facing the industries and businesses, thereby playing an important role in accelerating the economic
and technological development of various countries. Taking the industry characteristic universities as the example, combining
the era development tendency, and systematically analyzing and proposing the new thoughts of school-running theory,
orientation and talent cultivation of industry universities under the background of education globalization are conducive to
giving play to the discipline advantages of industry characteristic universities, accelerating the scientific and technological
innovation, and improving the quality of talent cultivation.
Keywords: Industry characteristic universities, School-running theory, Talent cultivation
51
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Lucian Blaga University of Sibiu, Romania

Wismar University, Germany

8th Balkan Region Conference on Engineering and

Lucian Blaga University of Sibiu, Romania

Andreas Ahrens, Wismar University, Germany

 2017 by Lucian Blaga University of Sibiu

• Innovative new methods for engineering and business education

Claudiu Vasile Kifor and Norbert Gruenwald

COOPERATION BETWEEN ACADEMIA AND BUSINESS ...........................................................................11

Job matching as a new challenge for work performance ...................................................................................................... 13

ENTREPRENEURSHIP EDUCATION AND RESEARCH ...............................................................................17

Challenges of scaling-up process for start-ups ..................................................................................................................... 18

The Priority of Entrepreneurship Education is to Inspire Students' Passion ......................................................................... 20

Fostering skills for digital social innovations in entrepreneurship education ....................................................................... 20

Holonic Handling the Unexpected in Project Management .................................................................................................. 23

Knowledge transfer in the field of Supply Chain Management ............................................................................................ 24

INNOVATIVE NEW METHODS FOR ENGINEERING AND BUSINESS EDUCATION ............................25

Study on Construction of Open Network Teaching in University .......................................................................................... 28

Innovative new methods. From theory to practice .............................................................................................................. 29

Experiential learning with living ants ................................................................................................................................... 30

KNOWLEDGE MANAGEMENT IN ENGINEERING AND BUSINESS EDUCATION.................................31

Ten Years of “Object First” ................................................................................................................................................... 32

An Extension of the VSM Documents Representation using Word Embedding .................................................................... 33

A model of business intelligence and online marketing for commercial ............................................................................... 34

IP Impairment Testing for Wireless Mobile Networks .......................................................................................................... 35

Patterns in enterprise management software...................................................................................................................... 35

Content development approaches in e-learning lessons ...................................................................................................... 39

SOCIAL AND PHILOSOPHICAL ASPECTS OF ENGINEERING AND BUSINESS EDUCATION............41

ECTS in Romania – a regulated counterexample .................................................................................................................. 42

Sense pedagogy through humanities recovered into real sciences ....................................................................................... 43

An Evaluation Model of Colleges Pioneering Education Quality Based on Extension Theory................................................ 44

MANAGEMENT AND SUSTAINABILITY IN ENGINEERING AND BUSINESS EDUCATION ...............47

Circular economy - foundament of challenges for business environment ............................................................................ 49

Rationality Evaluation of Curriculum System of Groundwater Science and Engineering ...................................................... 50

Keywords: Public-Private Partnerships, Tertiary Education, Emerging Economies

Keywords: Job-education mismatch, education requirements, skills, qualifications

Teaching Professional and Technical Communication: The Case of Technical

Keywords: technical documentation, stylistic features, teaching guidelines.

Keywords: professors, companies, research partnership, discipline content

Research on the possibility of improving technical higher education through the

Keywords: higher education, Bologna Process, engineering, research

Keywords: suppliers’ evaluation; criterial model; suppliers’ selection; performance.

When industry and academia meet: the development of a robotized semiautomatic

Radu Emanuil PETRUSE

Paul Mihai OBRODOVICIU

Keywords: semiautomatic motorcycle transmission development, business and academia

Investigating the moderating role of work experience on students` entrepreneurial

Keywords: Business education, entrepreneurial intentions, work experience, entrepreneurship

Dana Corina DESELNICU

Students’ Attitudes and Intentions towards Rural Tourism Entrepreneurship

Keywords: entrepreneurship, rural tourism, students.

Keywords: Entrepreneurial intention,Entrepreneurship education policy,Professional education, Entrepreneurial passion

Fostering skills for digital social innovations in entrepreneurship education

Keywords: DEA, public universities, efficiency, analysis

Keywords: case study, knowledge, transmission of knowledge

Keywords: Employment; Entrepreneurship; college student

Implementing A Low Cost Data Acquisition System for Engineering Education

Keywords: data acquisition, education, engineering, market scan.

Keywords: risk management, project management, holonic manufacturing, complex systems

Keywords: internship, experience, interviews, job

Claudiu Vasile KIFOR

Integration of Entrepreneurship into Higher Education (Educational Sciences) in

Keywords: Culture, Intercultural, Interdisciplinary, Students’ Teams.