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Institutional Web Management Workshop

(IWMW 2018):
Streamlining Digital
IWMW 2018 will be held at the University of York on 11-13 July 2018. IWMW 2018 is the 22nd in
the series of annual events for those with responsibilities for managing institutional web services
and other digital channels. The theme of IWMW 2018 is “Streamlining Digital”.

Wednesday 11th July 2018
11:00 – 17:00 Registration
13.45 – 15:45 Opening Session 1: Learning From Stories
Chair: Brian Kelly, IWMW Founder and IWMW 2018 co-chair
13,45-14,15 Plenary 0: Introduction to IWMW 2018, Brian Kelly and Claire Gibbons
14:15 – 15:00 Plenary 1: 10 Things I Wish I'd Known Earlier (In My Career)
Alison Kerwin, University of York
15:00 – 15:45 Plenary 2: Telling the Birkbeck Story: How Customer Journey Mapping Helped Us
Develop Our New Approach To Web
Jane Van de Ban, Birkbeck & Chris Scott, Headscape
15:45 – 16:15 Tea/Coffee
16:15 – 17:45 Workshop Sessions
17:45 – 18:30 Free time
18:30 – late Welcome drink and workshop dinner (with late bar until midnight)

Thursday 12th July 2018
09:00 – 10:30 Morning Session 2: Working With Others
Chair: Mike McConnell, University of Aberdeen
09:00 – 10:30 Panel: Blending Internal and External Services
Panelists: Piero Tintori, Adrian Binzaru, Russell, Sneezum, Carley Hollis and Claire Gibbons
Summary: Digital teams don’t always have the skills or resources to undertake a task
successfully themselves. There are times when effort provided from beyond the host institution
could be used. But how do institutions go about deciding when such approaches are
appropriate? Digital team managers, vendors and consultants give their thoughts.
10:30 – 11:00 Tea/Coffee
11:00 – 12:45 Morning Session 3: Effective Digital Teams
Chair: Claire Gibbons
11:00 – 11:30 Plenary 3: Understanding Invisible Labour
Gareth Edwards, University of Greenwich
11:30 – 12:00 Plenary 4: Stress...and what to do when everything starts falling apart
Andrew Millar, University of Dundee
12:00 – 12:30 Plenary 5: Lightning Talks
12:30 – 14:00 Lunch
Afternoon Session 4: It’s About Content!
Chair: Kat Husbands, University of Glasgow
14:00 – 14:40 Plenary 6: Don't be Content with Average Content
Dave Musson, The Native
14:45 – 17:30 Masterclasses (includes coffee break)
18:00 – late BBQ and entertainment with late bar until midnight

Institutional Web Management Workshop: Streamlining Digital
University of York, 11-13 July 2018
Friday 13th July 2018
09:00 – 10:45 Morning Session 5: Institutional Case Studies
Chair: Carley Hollis, University of St Andrews
09:05 – 09:15 Announcements
09:15 – 09:45 Plenary 7: User Needs, Content Design and Culture Change: Digital Transformation at
the University of Southampton
Ayala Gordon, University of Southampton & Padma Gillen, Llibertat
09:45 – 10.15 Plenary 8: Student Recruitment Enquiries in CRM
Megan McFarlane & Mike McConnell, University of Aberdeen
10:15 – 10:45 Plenary 9: Hands off – it’s ours! Taking back the reins
Keith McDonald, University of London
10:45 – 11:15 Tea/Coffee
Morning Session 6: Revisiting Content
Chair: Gareth Edwards, University of Greenwich
11:15 – 11:45 Plenary 10: Resurrecting the Content King
Jenni Taylor, Cardiff University
Concluding Session
11:45 – 12:15 Plenary 11: Looking To The Future
12:15 Finish

Social Events
The event dinner will be held on the first evening with a barbeque on the second evening. Afterwards delegates are
free to either stay on campus or go into the town centre for drinks. Note a late bar is available on both nights which is
open till midnight.

The cost is £400 per person. The delegate fee includes full attendance at the workshop, accommodation for 2 nights,
conference materials, refreshments and lunch, workshop dinner and social events.

Further Information
Further information about the event is available on the IWMW 2018 Web site at

Workshops (16.15-17.45 on Wednesday 11 July)
Participants can attend one of the workshop sessions which last for 1.5 hours.
A1: Yorkie Bars, Jammie Dodgers & A2: Optimising Your Content Management A3: You’ve Got (Too Much) Mail:
Seven Other Essentials For System Encouraging Self-Service Through
Successful Usability Testing Improving Content
A4: Solving Problems and Making A5: Content Strategy: A Learning Journey A7: How to Market Something No-one is
Friends Using Design Sprints Searching For
A8: Designing Usability Tests to A9: Expertise in Your Ears: A Rough Guide
Solve Common Problems to Podcasting

Masterclasses (14.45-17.30 on Thursday 12 July)
Participants can attend one of the masterclasses which last for about 2.5 hours.
B1: Your Digital Activities Need a B2: Digital Training Masterclass B3: How to Overcome Resistance to
Governance Framework, Yesterday Build a User-centric Site
B5: Customer Journey Mapping B7: Forever User-Centred, The GDS Way B8: Maximising User Experience with
Limited Resource
B9: Overcoming SEO Challenges to
Optimise Your Website

Institutional Web Management Workshop: Streamlining Digital 11072018
University of York, 11-13 July 2018

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