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Proposal on marketing strategy of Ncell

By: Jeevan Subedi

Kathford International College

Semester: VII

Class Roll:4

TU Registration Number: 7-2-456-58-2014

A Summer Project Report Submitted to

Department of Management, Kathford international College

In partial fulfillment of the requirements for the degree of

Bachelor of Business Administration (BBA),

Faculty of Management, Tribhuvan University

Executive summary


1.1 Context#

1.2 Statement of the problem

1.3 Purpose of the study

1.4 Significance of the study
1.5 Literature survey
1.5.1Theoretical framework
1.5.2 Conceptual framework
1.6 Research method
1.6.1 Research design
1.6.2 Population
1.6.3 Sample size, type and sampling procedure
1.6.4 Data sources, collection procedures and instrument
1.6.5 Data analysis tools
1.7 Limitations

2.1 Organization/ situation/ respondent profile

2.2. Data presentation
2.3 Data analysis
2.4 SWOT analysis (optional)
2.5 Findings and discussion

3.1 Conclusion

3.2 Action implications

3.3 Tie frame / Gantt Chart


Executive summary
Ncell is a company that provides telecommunication services to the people of Nepal.

1.1 . The purpose of this project report is to find out the marketing strategy of NCELL.
The techniques and the ideas which have been used by NCELL as well as the techniques
or strategies which should be more applicable for the company. The study will help
finding out the marketing strategy applied by NCELL. The sample size for my research
is NCELL and their staff’s .This study will use convenience sampling method with
questionnaires. An organization's strategy combines all of its marketing goals into one
comprehensive plan. A good marketing strategy should be drawn from market research
and focus on the product mix in order to achieve the maximum profit and sustain the
business. The marketing strategy is the foundation of a marketing plan. Marketing
strategy has the fundamental goal of increasing sales and achieving a
sustainable competitive advantage .

1.1 Context
Being one of the biggest telecommunication companies of the country, what are the
marketing strategies, tools and techniques used by the company is a topic the study aims to
find out. What strategies do Ncell take in order to influence on their sales?

1.2 Statement of problem

The aim of this study is to analyze marketing strategies of NCELL. The main
focus areas are promotional, pricing and qualitative strategy. Therefore, this study
is conducted to answer the following question.

How and what are the plans, tools and techniques used by NCELL as a marketing
Strategy to influence on Sales?

1.2 What kind of marketing Strategies used by NCELL?

What are the tools of marketing strategies?
What are the promotional tools?
What is the current situation of Strategies?

What could be more marketing strategy tools?

Relevancy and significance of data.

1.3 Purpose of the study

1.3 General purpose:
The general objective of this report is to find out strategies used by NCELL.

Specific purpose:
 To find out Product strategy.
 To find out Price strategy.
 To find out Place strategy.
 To find out Promotion state
 To find out segmentation
 To identify the target market
 To identify position of NCELL in the market.

Literature review provides the foundation for developing a comprehensive

theoretical framework from which hypothesis can be developed for testing and
also minimizes the risk of pursuing the dead-ends in research. A summary of
writing of recognized authorities and of previous research provides evidence that
the researchers are familiar with what is based upon past knowledge; it helps us to
avoid duplication of what has been done and previous useful hypothesis and
helpful suggestions for significant investigation.

Marketing mix is the combination of 4p’s that are product, price, promotion and
place and the marketing mix adopted by NCELL in relation to the marketing
strategy determines the overall marketing of the product and the study will
provide that account on basis of NCELL.

1.5 Research method

1.5.1 Research design
This study will adapt to qualitative research design as qualitative research
design often has the aim of description and researchers may follow-up with
examinations of why the observations exist and what the implications of the
findings are where descriptive research design cannot be used in situations where
one variable affects another.
. So, this research followed a descriptive survey design.

1.5.2 Population
The population size is the Ncell Company and their staffs.

1.5.3 Sample size, type and sampling procedure

The primary focus of data collection will be on primary data i.e. self-
administered questionnaires. The questionnaires prepared will be provided to the
30 sample population by asking them to fill it. Simple random sampling will be
used so that same questionnaires can be answered by different units of sample.

1.5.4 Data analysis tools

Data collected from the respondent will be categorized and summarized. Data
will be mainly arranged in spreadsheet. Tables, charts and figures will be used for
presenting data. In order to draw tables, charts and figures, spreadsheet and MS-
word will be used. Descriptive statistics like percentage and mean will be used
mainly as necessary.

1.6 Limitation of study

 The resources needed for the purpose may not be sufficient.
 Sample size taken may not be sufficient The time to complete this report is
very limited.
 Very difficult to collect and gather data.
 Inability to cover all financial information.
 Inability to interview top managers of NCELL.