ITIL v3 compliant course for users and providers of IT services

Service Level Agreements And IT Contracts
2 – 6 November 2008 • Dusit Thani Hotel, Dubai, UAE

Course One: Developing And Implementing Effective

Service Level Agreements
For Users And Providers Of IT Services 2 – 4 November 2008
Gain an in-depth understanding of:

Course Two: Effective Negotiation And Management Of

IT Contracts
5 – 6 November 2008
By attending this course you will:
• Understand the essential legal background for IT contracts • Learn how to appreciate terms and conditions of contracts • Understand the tendering process • Explore techniques to evaluate tenders • Discover how to get the best deal from suppliers • Develop a grounding in practical negotiation skills • Gain the confidence and skills to manage the ongoing contract

• The strategic value of Service Level Agreements (SLAs) • The role of SLAs in the internal and external supply chain • How to implement an SLA project • Key Performance Indicators (KPIs) in service measurement • SLA formats and different ways of designing an SLA • Designing an SLA format for use in your organisation • How to ensure vendors supply services that exactly match your needs

Attend any of the courses and you will receive the “SLA Framework” CD-ROM. Including: • SLA Handbook • SLA Examples • SLA Checklists Valued at US$ 395!

“The fundamentals of SLAs and IT contract creation was effectively delivered by Andrew’s methodology and rich, valuable experience.”
Patrick Coutinho, Manager – IT, Emirates Bank, UAE
Organised By Official Regional Recruitment Partner Official IT Partner Official Media Monitoring Partner

Tel: 971-4-3352437 Fax: 971-4-3352438 Email: register@iirme.com Web: www.iirme.com/itsla

Service Level Agreements And IT Contracts
Dear IT Specialist, As an item that many professionals have falsely assumed to be a straightforward agreement, SLAs are too often the root cause of IT service failures, disagreements, low qualities of service and many other challenges that can put you vis-à-vis with large revenue losses. By ensuring your SLAs are effective and succinct, you can be sure to avoid these problems. Service Level Agreements (SLAs) are contracts between service providers or other IT outsourcing firms and clients which specify services to be supplied and the quality standards which must be met. An effectively implemented SLA enables you to actively manage IT services which consequently enables you to keep IT services aligned with your core competencies, business objectives and departmental focus, all while maintaining high quality levels. Over five days, you have the opportunity to take part in two essential SLA courses, each complementing the other in intellectual content and in-depth exercises. Your first, comprehensive three-day Service Level Agreements course is a step-by-step guide to helping you design and carry out effective SLAs in your organisation. Concurrently, your second course will enhance your understanding of IT Contracts. This is a unique two-day course covering the pragmatic, contractual, tendering and negotiating aspects of buying IT and computing goods and services. Your two comprehensive, fully interactive courses will be run by Andrew Hiles, Director of Kingswell International. Andrew has extensive international consultancy experience in delivering service and managing business risk. Additionally, he has worked with a wide range of companies, whose industries include hi-tech, finance, transport and government, to develop and enhance customer support and service desk functions. Andrew and I look forward to welcoming you to these two critical courses in November. Best regards,

2 – 6 November 2008

Meet Your Expert Course Leader
Andrew Hiles, BA, FBCI, MBCS, is a
Director of Kingswell International – an international consultancy specialising in delivering service and managing business risk. He has helped hi-tech, financial, transport and government bodies to develop and enhance customer support and service desk functions and has supported both customers and suppliers in service level agreements, market testing, outsourcing and facilities management. Andrew has had IT negotiating responsibility for purchasing and sales spanning some 25 years. He is a Fellow of the Business Continuity Institute and a Member of the British Computer Society. Andrew was Founder-Chairman of the influential European Information Market (EURIM) group which supports the UK Parliament’s All-Party EURIM Group in handling European legislation. His books on Service Level Management, Help Desk Management and Business Continuity are published by Rothstein Inc. He contributed to Croner’s Guide to IT Purchasing. His software package, “SLA FRAMEWORK”, has been purchased by leading international companies. Andrew is a published writer and international speaker on service management. He has presented at Cranfield, Henley, Ashbridge and GEC Management Colleges and at numerous workshops and conferences in Europe, USA, South America, South Africa, the Middle East, India, Hong Kong, the Philippines, New Zealand and Australia.

Who Should Attend These Highly Beneficial Courses?
These innovative courses have been specially designed for those responsible for: IT, computing centre management, data centres, systems management, computer services, operations, communications, network, user support, sales and services management, MIS information centres, contract management and administration, technical support, help desk and service desk management. • All users and customers of IT and telecommunications services wishing to optimise the value of services they receive from their service providers, Hi-tech service vendors, ISPs, ASPs, ISVs, NSPs, software vendors, hardware vendors, application integrators • IT managers new to purchasing and negotiation of IT services • Purchasing, sales & marketing managers, supervisors and staff taking up such appointments for the first time • It will also be of benefit to those who have had little formal training in purchasing and negotiation and wish to consolidate their experience

Keith Parker Conference Manager

P.S. P.P.S.

Don’t miss our in-depth SLA creation exercises! Book now and receive generous discounts! See the back page of this brochure for our discount structure.

Tel: 971-4-3352437 Fax: 971-4-3352438 Email: register@iirme.com Web: www.iirme.com/itsla

Developing And Implementing Effective For Users And Providers Of IT Services
Course One:
Course Schedule Registration will commence at 08:00 on the first day. The programme will begin at 08:30 with refreshments being served at appropriate intervals. The programme will conclude each day at 14:30 after which lunch will be served. Course Introduction How do IT users know whether they are receiving adequate services – let alone value for money – from their IT services suppliers? A formal SLA between the user and the provider of the computing service is one of the keystones of today’s IT and telecommunications management. SLAs are as appropriate to in-house computing, communications, development and support activities as they are to commercial or facilities management operations. By embracing the business case of the user, SLAs can help to justify the company’s overall computing requirements, ease capacity planning, justify resources and establish the case for security and disaster recovery planning. What are the pitfalls and how can they be avoided?

Service Level Agreements

2 – 4 November 2008

Day One – Sunday, 2 November 2008
Introduction And Course Objectives • Delegates’ objectives and issues explored Service Level Agreements • The role of SLAs in service management • What are SLAs and OLAs? • The objectives of SLAs • How to improve service quality • How SLAs help the business, the user and the supplier • SLAs and the Balanced Scorecard • SLAs and CobiT (Control Objectives for IT and Related Technology) • SLAs and ITIL (IT Infrastructure Library) • ITIL service management • ISO20.000 service management standard Implementing SLAs: The SLA Project • Politics of service • Why poor service can be inevitable and how to change it • Cost/benefit issues • Project activities • Project phases • Organising for service • ‘Selling’ SLAs • Obstacles to success – and how to overcome them Exercise You will receive a scenario of a service provider and its customers. In syndicates, you will put into practice the topics presented.

Day Two – Monday, 3 November 2008
Measuring The Service: What, Where And How To Measure • Service availability • Output requirements • Service reliability • Support needs • Response • Problem management • Service hours • Change management • Computer services • Security aspects • Network services • Disaster recovery issues Exercise Using the results of earlier exercises, syndicates will identify the service products, boundaries and limits of an SLA. You will briefly present your findings to other syndicates and compare notes. Managing SLAs • Key measurements and activity based SLAs • SLAs for: - Mainframe, mid-range and client/server services - Desktop management services - Telecommunications services - Development - Call centres, service desks, help desks and support - E-business • Creating key performance and service level indicators

Tel: 971-4-3352437 Fax: 971-4-3352438 Email: register@iirme.com Web: www.iirme.com/itsla

Day Three – Tuesday, 4 November 2008
Exercise You will identify Key Performance Indicators (KPIs), measurement parameters and methods and apply Service Level and Service Measurement metrics to the SLA project you have developed in Exercises 1 and 2. You will present your findings and compare them with other syndicates. Creating An SLA • Organisation for service level management • Negotiating with the user • Usage forecasts • Infinite capacity • Managing demand • Realistic limits to service • Customer satisfaction surveys • Charging for services • Monitoring delivery • What to include in an SLA • Customer representatives • Limitations of SLAs • Service review meetings Format And Structure Of The SLA • SLA models • The one-page SLA • Supplier or customer driven? • Types of SLA • The role of the SLA in invitations to tender, proposals and contracts • SLAs in market testing, facilities management and out sourcing • The pilot SLA Exercise Building on the previous exercises, you will develop a structure and outline a format for the SLA document. You will discuss your formats and compare them to a model SLA. An Overview Of The Regional Practices On SLA • Examining the similarities and differences of the Middle East with international markets • Considering the business issues and cultural differences SLA Surgery You may raise your own issues for discussion and advice.

Effective Negotiation And Management Of

IT Contracts

Course Two:
Course Schedule

5 – 6 November 2008

Registration will commence at 08:00 on the first day. The programme will begin at 08:30 with refreshments being served at appropriate intervals. The programme will conclude each day at 14:30 after which lunch will be served. Course Introduction A two-day intensive and interactive course for managers who need to negotiate contracts, terms and discounts, or manage contracts with outside suppliers of IT goods and services. Sessions covering the buying, negotiating and managing of IT contracts will include the contractual relationship, tendering, negotiation and managing suppliers.

Day One – Wednesday, 5 November2008
Introduction And Course Objectives The Legal Background; Standards; Contracts • ‘Buyer beware’ • Relevant contract law • Warranties and guarantees • Quality standards • Whose terms and conditions? • Model and standard conditions Why, What And How? • The contractual relationship • What should be covered: key and ancillary aspects • Principles of law • Essential clauses • Potential “War Zones”: how to avoid conflict, handling disputes • Security aspects • Contract termination

Tel: 971-4-3352437 Fax: 971-4-3352438 Email: register@iirme.com Web: www.iirme.com/itsla

Tendering, Response And Supplier Evaluation • Preparing to tender: the essential steps • Hardware, software, maintenance, support and consultancy: buying issues • What suppliers need to know • Specifying requirements • Performance and throughput criteria • How to evaluate suppliers • The invitation to tender • Analysing supplier response and supplier capabilities Case Study: The Supplier Perspective • What are the ingredients of a successful tender? • How customer and supplier can both win • Creating an effective relationship • Building in futures

Tactics And Behaviour In Negotiation • The alternative to negotiated agreement • Creating a win/win situation • Game plays and counter-moves • Negotiating traps and escapes • Power in negotiation – using it • Conflict and influence • Structure and phases of a negotiation • Strategy and tactics • Establishing credibility • Presenting the case • The art of listening • Salespersons’ vulnerable spots Managing Supplier Performance • Organisation for management • The transition • Role of the contact manager and the service management team • Service Level Agreements • Service quality: targets and key measurements • Problem escalation How Suppliers Charge • Charging choices • Working out costs • How suppliers cost • The bill: cost components • Holding price hikes

Day Two – Thursday, 6 November 2008
Practical Assessment Exercises • Lower specifications • Long term contracts • Turnover discount • Settlement terms • Retentions • Fixed price contracts • Cost plus contracts • Call-Off and ‘Just-In-Time’ • Pricing structures • Hidden cost ‘extras’

Hear what delegates said about Andrew’s previous course
“Excellent workshop and handouts received for drafting a custom made SLA.”
Deepu Thomas Philip, IT Infrastructure Analyst Kuwait International Bank, Kuwait

Forthcoming Relevant Events
BC2556 Project Leadership, Management And Communications (Master’s Certificate In IT Project Management) 16 – 18 August 2008 www.iirme.com/esiIT6 BC2725 Certified Contact Centre Manager 12 – 16 October 2008 www.iirme.com/contactcentre BC2758 Business Continuity Management And IT Disaster Recovery 9 – 13 November 2008 www.iirme.com/continuity

“Very educational course with updated materials.”
Dr Eyad Aldarjy, Senior Official Ministry of Defense and Aviation, KSA

“This is a great course for anyone who needs to write an SLA, very well delivered.”
Ali Al Zain, Senior Manager IT & Purchasing Emaar King Abdullah Economic City, KSA

For more information on any of the above events please contact us on Tel: 971-4-3352483 or email: info@iirme.com

Tel: 971-4-3352437 Fax: 971-4-3352438 Email: register@iirme.com Web: www.iirme.com/itsla

Service Level Agreements And IT Contracts
2 – 6 November 2008 • Dusit Thani Hotel, Dubai, UAE

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www.iirme.com/itsla
For further information and Group Discounts contact 971-4-3352483 or email: info@iirme.com If you have eight or more delegates who need this training, contact IIR In-House on 971-4-3352439 or inhouse@iirme.com
Yes, I want to register for:
Event Service Level Agreements (3 days) IT Contracts (2 days) Both Courses (5 days) Dates
2 – 4 November 2008 5 – 6 November 2008 2 – 6 November 2008

WEB BC2755
Price between 17 August and 14 September 2008
US$ 2,795 (Save US$ 100) US$ 2,095 (Save US$ 100) US$ 3,890 (Save US$ 1,200)

Price before 17 August 2008
US$ 2,595 (Save US$ 300) US$ 1,995 (Save US$ 200) US$ 3,590 (Save US$ 1,500)

Price after 14 September 2008
US$ 2,895 US$ 2,195 US$ 4,090 (Save US$ 1,000)

Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance.

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A confirmation letter and invoice will be sent upon receipt of your registration. Please note that full payment must be made upon receipt of the invoice and prior to the event. Only those delegates whose fees have been paid in full will be admitted to the event. You can pay by company cheques or bankers draft in Dirhams or US$. Please note that all US$ cheques and drafts should be drawn on a New York bank and an extra amount of US$ 6 per payment should be added to cover bank clearing charges. All payments should be made in favour of IIR Holdings Ltd.

Cancellation
If you are unable to attend, a substitute delegate will be welcome in your place. If this is not suitable, a US$ 200 service charge will be payable. Registrations cancelled less than seven days before the event must be paid in full.

Event Venue

Dusit Thani Hotel, Dubai, UAE Tel: 971-4-3433333

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We highly recommend you secure your room reservation at the earliest to avoid last minute Avoid Visa Delays – Book Now inconvenience. You can contact the IIR Delegates requiring visas should contact the Hospitality Desk for assistance on: hotel they wish to stay at directly, as soon as 971-4-4072693 possible. Visas for non-GCC nationals may take Tel: Fax: 971-4-4072517 several weeks to process. Email: hospitality@iirme.com Due to unforeseen circumstances, the programme
may change and IIR reserves the right to alter the venue and/or speakers.

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