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Contents

A. Give a more professional impression

B. Avoid a messy look

C. Guide the reader

D. Other basics

E. Activity: “Pimp my slide”

1

Use sober colors to give it a more professional look

Description and rationale
Use sober colors on slides rather than many different colors. Use darker colors to guide the reader and emphasize where to
look. Example: Light grey-blue towards a darker blue is for example an appealing sober color scale
Gives a more professional look

Before After

NOTE 1: Use color scheme in the Master – To get it
constant through the whole presentation
NOTE2: This example slide above still needs
improvements, for example hint 6: Always align

2

Never ever use clip art illustrations. Use simple illustrations to give
a more professional look

Description and rationale
Never use clip art illustrations. Instead use easy illustrations to show what feeling you’re trying to convey. Use QPT visuals
or create own pictures with simple boxes and arrows to illustrate an improvement or other message
Gives a more professional look

Before After

Ugly clip art pictures

Just shape

Just boxes & circles

Just lines & arrows

3

Experiment with lines to areas and objects to get a more sophisticated look Description and rationale Experiment with lines to areas and objects. for example remove line and add shadow. See example below to compare 6 vs. 3 boxes Before After Sometimes no lines + shadow can look better and less messy The lines in the boxes makes …if lines are removed it feels it totally six objects to look at like only three objects to focus on the slide. but… on 4 . or make the black line on the light blue box medium-dark blue instead Could give the slide a more sophisticated look and less heavy to look at.

Experiment with lines to areas and objects to get a more sophisticated look Description and rationale Experiment with lines to areas and objects. Message Message The “1”-circle has a white line that is rather 1 Message thick (3-4pt) 1 Message 5 . or make the black line on the light blue box medium-dark blue instead. for example remove line and add shadow. Before After 1 Insight 1 Insight 2 Imagination 2 Imagination No lines or shadows to 3 Implication 3 Implication the grey boxes 4 Impact 4 Impact 1 1.

Activity: “Pimp my slide” 6 . Guide the reader D. Other basics E. Give a more professional impression B. Avoid a messy look C.Contents A.

The human eye appreciates order and alignments. Use lines and boxes to avoid a messy look Description and rationale Use lines and boxes to structure different parts of the slide Avoids a messy look and makes the slide more easy to look at. if something is not in line the human eye tends to focus on that anomaly Before After 7 .

if something is not in line the human eye tends to focus on that anomaly Before After 8 . The human eye appreciates order and alignments. Use lines and boxes to avoid a messy look Description and rationale Use lines and boxes to structure different parts of the slide Avoids a messy look and makes the slide more easy to look at.

Before After not aligned aligned not aligned aligned not aligned aligned not aligned not aligned aligned aligned 9 . especially in the outer parts of the slide Minimizes the risk of the reader focusing on the wrong details. if something is not in line the human eye tends to focus on that anomaly. The human eye appreciates order and alignments. Align as much as possible to get a less messy slide Description and rationale Align the objects as much as possible.

Before After 10 . especially in the outer parts of the slide Minimizes the risk of the reader focusing on the wrong details. The human eye appreciates order and alignments. if something is not in line the human eye tends to focus on that anomaly. Align as much as possible to get a less messy slide Description and rationale Align the objects as much as possible.

and minimizes the risk of the reader/audience focusing on the wrong things (e. and similar to rest of deck – target font 12 or 14 Avoids a messy look. a different font size)* Before After A A B B * The human eye appreciates order and alignments. if something is not in line the human eye tend to focus on that anomaly 11 .g. Use one font size on the slide to avoid a messy look Description and rationale Use one font size in the body text (and graphs) on a slide.

Use lines to underline headings in slide rather than the underlined font to better illustrate what the heading covers Description and rationale Use lines to underline headings in slide rather than the underlined font Shows how much underneath in width that belongs to that heading Before After Using lines to underline shows how Underlined using underlining in the font much underneath in width that belongs formatting to that heading Gives a better structured look 12 .

The human eye appreciates order and alignments. make them as straight as possible through moving the yellow dots in the brace Avoids different types of bends in the brace and therefore a messy look and makes the slide more easy to look at. Straight braces for a more structured look Description and rationale When using braces. if something is not in line the human eye tend to focus on that anomaly Before After 13 .

Activity: “Pimp my slide” 14 . Guide the reader D. Other basics E.Contents A. Avoid a messy look C. Give a more professional impression B.

Use call-outs to effectively comment on the most important conclusions Description and rationale Use call-outs to effectively comment on the most important conclusions Makes the conclusion more noticeable since the eye catches anomalies Before After Important conclusion as a box at bottom of page Important conclusion emphasized with help of call-out 15 .

outside the area you’re circling and in another shape than the background Makes it more noticeable since the eye catches anomalies Before After Thin line Thicker line (3pt) In line with arrows Outside the background area to get noticed Squared with no rounded corners Other form than the other boxes 16 . Make it therefore thicker (3pt line). you want it the be noticed. If circling something make it fatter and different to get noticed Description and rationale When circling something.

Use re-occurring boxes to go through different parts of conclusions or model Description and rationale Use same re-occurring boxes on slide series to describe different parts Guides the reader and gives her/him a better understanding of where he/she is = More pedagogical Before After First slide First slide Overview slide Next slides Next slides Use box with white fill & Use Line / Freeform 30% transparency to cover to create container of boxes not explained explanations 17 .

Use trackers to guide the reader and audience and minimize the risk of confusing them Description and rationale Use trackers in the upper right corner to illustrate what part in the presentation is being presented. or just paste a special bmp-picture and then reduce size Guides the reader and audience in the presentation and minimizes risks of loosing them Before After Overview slide Overview slide On every slide On every slide no tracker 18 . Use either “Group” and then minimize the grouped object.

Always put graph or illustration to the top-left Description and rationale Always put graph or illustration to the top-left (above the text). since people are always looking at the picture first and then read the text Makes it easier to read since the eye always starts on the top-left when starting reading (think of where you look after you’ve turned a page in a book) Before After 19 .

Contents A. Guide the reader D. Avoid a messy look C. Other basics E. Give a more professional impression B. Activity: “Pimp my slide” 20 .

too many superlatives etc. to communicate the storyline in a short and understandable way Description and rationale Always use action titles (the conclusion of the slide) on slides unless absolutely irrelevant* – use font 18 and never more than 2 rows and keep it as short as possible (avoid unnecessary words such as “the”.) Communicates the storyline of the presentation in a short and understandable way Before After * For example Action titles are not needed in data slides in appendix since it is often not part of the story line 21 . Always use action titles and keep them as short as possible. “such as”.

i..g.g.. “Net sales 2006-2009”) + Main unit of measure used on the slide (e. MSEK) Less confusion of what the slide and/or graph is showing and gives room to write a action title as a part of the story line Before After No action title. One row conclusion subject title or storyline to describe in the graphics heading Main unit of measure used on the slide – if any (e. MSEK) 22 .e.g. Use one row subject title to describe graphics on slide and a description of main unit of measure used (if any) Description and rationale One row subject title to describe graphics (e.

put the detailed slides in appendix and make fewer and less content-heavy slides for the presentation material (to not lose the point). Make executive presentation. placing very detailed slides in appendix Description and rationale Since we’re often presenting to executives. go to the detailed slide in appendix Presentation will be better received by C-level management clients Before After 23 . If necessary in the meeting.

which is suspected to be contributing to revenue decline over the past year 24 . leading-edge services to be contributing to revenue decline Increasing patient/family over the past year dissatisfaction. costs continue to be Despite recent operational high relative to competitors improvements. leading-edge services Increasing patient/family Has focused on providing high- dissatisfaction. costs continue to be Provides a broad range of services high relative to competitors to the community Provides a broad range of services Has focused on providing high- to the community quality. so increase the spacing (lines and paragraph) where it is possible by going to the QPT / Tools / Increase spacing (or under Format / Line spacing) Presentation will be easier to read and therefore understand Before After Traditional hospital operating in a Traditional hospital operating in a suburb of a major city suburb of a major city Despite recent operational improvements. Increase spacing between text to make it more easy to read slide Description and rationale We often have much text on the slide. which is suspected quality.

Select “Grayscale” from new toolbar Printed w/o grayscale Printed with grayscale adjustments adjustments (important details could be missed) 25 . the “grayed” areas could be left out (depending on printer) and therefore important details could be missed Before After Original color layout 1. Select all objects in slide (ctrl + A) 3. Go to Grayscale settings 2. Remember to grayscale adjust the presentation when finished to ensure correct printing results Description and rationale Grayscale format every object on each slide before printing and/or sending a presentation away (especially to clients) When printing on a black/white printer.

Contents A. Other basics E. Give a more professional impression B. Guide the reader D. Avoid a messy look C. Activity: “Pimp my slide” 26 .

% of Revenue per Market Revenue Original Slide 6000 APAC 4.861 17% 5000 3.363 2000 Europé 54% 1000 The Americas 29% 0 2007 2007 2006 2006 20052005 2004 2004 27 .854 4000 3.583 3000 M Eur 2.

000 Chinese competitors 40% and increased work in progress 31% 8.000 29% 28% 30% 23% 6.000 Americas APAC 10% 2.000 Revenue compound annual growth rate of Market share 20% XX% for 200Y-20YY Europe 4.Despite strong revenue growth.000 0 0% 2004 2005 2006 2007 Revised slide 28 . ABC Company is losing market share due to new competitors and increased work in progress Revenue vs Market Share ABC Company Revenue Market (MEUR) Decline due to new share 10.

the concept of solving a problem by looking at parts of the problem is quite efficient The 80/20 Rule Definition & The Don’t Boil the Ocean Techniques A. 3. 80% of orders from 20% of customers A.In management study. There’s a lot of data out there relating to your problem. Work smarter. 2. not harder. Lesson: be selective and don’t try to analyze everything Alternative 1: Tagline above line & title below line 29 . Don’t Boil the Ocean 1. Ignore most of them. 80% of sales from 20% of sales force 2. and a lot of analyses you could do. A small fraction of elements account for a large fraction of the effect Examples: 1. The 80/20 Rule 1. 80% of an effect under study will be generated by 20 of the examples analyzed 2.

The 80/20 Rule 1. not harder. 80% of orders from 20% of customers A. 80% of sales from 20% of sales force 2. Don’t Boil the Ocean 1. Lesson: be selective and don’t try to analyze everything Alternative 2: Title above line & tagline below line 30 . A small fraction of elements account for a large fraction of the effect Examples: 1. Work smarter. the concept of solving a problem by looking at parts of the problem is quite efficient A. 80% of an effect under study will be generated by 20 of the examples analyzed 2. 3. There’s a lot of data out there relating to your problem. and a lot of analyses you could do. 2.The 80/20 Rule Definition & The Don’t Boil the Ocean Techniques In management study. Ignore most of them.

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