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Certified Biomimicry Professionals

CERTIFIED BIOMIMICRY
PROFESSIONAL PROGRAM
Program Overview
Biomimicry 3.8
“We’re awake now, and the question is how do we
stay awake to the living world? How do we make
the act of asking nature’s advice a normal part of
everyday inventing?”

Biomimicry.net
+1 406 543 4108
~ Janine Benyus
257 W. Front St., Ste. B
Missoula, MT 59802 USA

Become a Certified Biomimicry Professional


A special thanks to Seth GaleWyrick (2016-2018 BPro Cohort)
< START HERE >
for providing wonderful photos from the in-person sessions.
http://biomimicry.net/what-we-do/professional-training/b-professional-certification

3
e B P r o p rogram has
“Th
m y c a reer path. I
“(Biomimicry) prov
ides an
manifest love
forever cha
n g e
with t
d
h e n e w k n owledge, BRING LIFE BACK INTO YOUR LIFE
opportunity for us to am thrilled d n e w friends I’ve
ay that is just full ctives , a n
vestment
for our planet in a w new perspe w o - y e a r in
do ub t that when any esult of my
t
of ho pe . I have no
made as a r it fo r t he world.” The globally renowned Biomimicry Professional (BPro) Certification
lk about biomimicry, n’t chan g e
of us stan d up an d ta and I would program is a part-time, two-year course that integrates an
le’s hearts, because ps
we’re touching peop m y C o ff man-Philli
anet.” ~ A
they, too, love this pl C h ic a go , Illinois, US
A accredited Master’s of Science in Biomimicry degree through
Architect ,
ster, Arizona State University with an in-person immersion program. It
~ Dr. Dayna Baumei
Lead Co-instructor is designed to empower change-agents passionate about a world
“This
mentored by life’s genius. Graduates work toward innovative and
has been an
The
incredible journey. sustainable solutions to the most pressing global challenges, from
ses, along
richness of the clas the way we conduct business, design buildings and products,
(the BPro)
with working with
ly fascinating.” run governments, provide healthcare, manufacture our goods, to
cohort has been real
how we educate future generations, drawing upon time-tested
~ Diana Hammer,
ntist, sustainable solutions that have evolved from nature during the last
Environmental Scie
SA
Helena, Montana, U 3.8 billion years.

BProfessional Program Overview 4 5


CORE PURPOSE

The core purpose of the BPro program is to train and mobilize an


international, networked community of professional biomimics
who become the leaders in this burgeoning practice. Practitioners
will join us as consultants, educators, designers, and inventors, My journey into
biomimicry has
bringing nature’s best design strategies into the solution space been indeed
life changing, th
is new vision
across all disciplines, industries, and practices. This transformative of the world ca
me to me in on
the most impo e of
rtant and tran
program builds on the three core values of biomimicry: the ethics >> EXPERIENCE THE GENIUS OF PLACE periods of my sitional
in six unique and spectacular ecosystems life and my cou
ntr y.
of sustainability, the innovative emulation of the natural world, around the world
~ Sara El Sayed
and reconnection with the natural world. >> DEVELOP A COMPELLING VISION Biologist, Tem
pe, Arizona, U
SA
for your role in the world’s sustainable
transformation

>> SOLIDIFY PROFESSIONAL LEADERSHIP SKILLS


specifically focused on your core assets, in
order to grow individually and thereby into
a more effective leader

>> ESTABLISH TIGHT-KNIT RELATIONSHIPS


with the diverse members of your cohort from
around the world

>> EMBARK ON A TRANSFORMATIVE JOURNEY


that develops personal and professional
leadership helping to usher in a world fostered
and empowered by nature’s genius

BProfessional Program Overview 6 7


PROGRAM OUTCOMES

DISCOVER AND EXPLORE INNOVATE AND LEAD SERVE THE GROWING DEMAND CONNECT AND COLLABORATE
Nature’s Patterns And Strategies Based on 3.8 Billion Years Of R&D For Emerging Biomimicry Practices Across Disciplinary Boundaries

By quieting cleverness, awakening senses, Certified Biomimicry Professionals solve design As early adopters and innovators, Certified Trained to cross the boundaries of design, biology,
reconnecting, and echoing nature’s elegant survival challenges using nature as mentor, model, and Biomimicry Professionals have a critical voice within business, and engineering, Certified Biomimicry
strategies across many applications, Certified measure for developing truly sustainable solutions. the leadership community that’s inspired by nature Professionals engage with and draw upon the
Biomimicry Professionals are trained to: By inspiring and enabling others with biomimicry, to foster a more functional and sustainable world. world’s most trained and experienced emerging
they are capable of: They help transition individuals, organizations, global network. Their interdisciplinary training and
• Cultivate awe for the natural world and inspire
cultures and, ultimately, all of society by: community of practitioners, enables them to:
others to engage with nature • Supporting and growing biomimicry practices
through training, consulting, facilitating, and • Disseminating biomimicry thinking, • Connect with the core Biomimicry 3.8
• Hone deep observation skills while learning a
speaking to others methodology, and Life’s Principles practitioners network to identify relevant and
wealth of information about life’s strategies for
cutting-edge collaboration opportunities
success • Accelerating a widespread cultural shift to • Inspiring new and diverse audiences
sustainable innovation through speaking • Keep current on the latest advancements
• Facilitate the generation of biologically-inspired
and best practices in sustainable innovation
design ideas in the field • Adopting and elevating whole systems thinking • Consulting and educating current and
through biomimicry
future generations of adopters
• Share compelling visions for locally-attuned • Affecting global positive change through
• Foster interdisciplinary teamwork for
sustainable innovation biomimicry leadership • Leveraging change as “trim tab” leaders
breakthrough thinking and doing
(as envisioned by Buckminster Fuller)
• Access the latest tools, information and
resources that support emerging biomimicry
practices

BProfessional Program Overview 8 9


PROGRAM FORMAT

The BPro program is an elite, one-of-a-kind experience accessible to working


professionals, enhancing the Master’s of Science in Biomimicry through
Arizona State University online learning program with six, face-to-face, week-
long learning sessions. A new cohort is chosen every two years. This highly
selective program is comprised of no more than 20 participants, forming
a tight-knit cohort that will work together for the duration of the two-year
Cleveland, Ohio, USA
program.

“ “An invaluable and


personally enriching ele
of this program is the co
ment
[The program] lived up to my expectations and then some. nnections you
will make with other, lik
e-minded souls from
Stepping out of academia and into a professional position in many cultures around th
e world. This is the key
to a hopeful future; disco
biomimicry in industry, I can really appreciate how much the vering that you are part
a world movement. In th of
e end, the BPro Program
for those who truly want is
program is serving me. to make a difference, cre
ate
change and work with oth
ers on this planet to
spread the biomimicry me
~ Dr. Ayla Kiser, Johnson & Johnson’s postdoctoral scientist in biomimicry me.”

France
~ Doug Paige
Industrial Designer

BProfessional Program Overview 10 11


2018–20 INSTRUCTORS ASU FACULTY

KAREN ALLEN, MS
Ecologist, Educator
Certified Biomimicry Professional (2008–2010)

ERIN ROVALO, MS PhD CANDIDATE


Design Strategist, Biomimicry 3.8
Certified Biomimicry Professional (2008–2010)

DAYNA BAUMEISTER, PhD TOBY HERZLICH MARIE BOURGEOIS , MS


Biomimicry Professional, EPA
Partner & Co-Founder, Biomimicry 3.8 Leadership trainer and facilitator Certified Biomimicry Professional (2008–2010)
Helena, Montana USA Certified Biomimicry Specialist & Founder,
Biomimicry for Social Innovation
experience in biomimicry into a practical how-to
Dr. Dayna Baumeister is a world-renowned
guide, “Biomimicry Resource Handbook: A Seed
Santa Fe, New Mexico ZEYNEP ARHON, MBA
biomimicry lecturer and consultant, Director of
Bank of Knowledge and Best Practices (2014).” Innovation consultant
the Certified Biomimicry Professional Program Toby Herzlich is a leadership trainer, master
Certified Biomimicry Professional (2008–2010)
and a Professor of Practice and Co-director of The facilitator, Certified Biomimicry Specialist, and the
Biomimicry Center at Arizona State University. With Dayna was instrumental in designing Biomimicry founder of Biomimicry for Social Innovation. Toby
a background in biology, a devotion to applied 3.8’s professional training programs, which due is committed to the creation of a just, healthy, and
natural history, and a passion for sharing the to overwhelming success, were the catalyst of regenerative society, and heartfully enthused about
THOMAS BAUMEISTER, PhD
wonders of nature with others, Dayna has worked the partnership between Biomimicry 3.8 and ASU the transformative potential of applying nature’s Wildlife Biologist, Conservation Educator
in the field of biomimicry with business partner to form the world’s first Master’s of Science in wisdom to humanity’s sustainability aspirations. Toby Executive Director, Montana WILD, Montana FWP
Janine Benyus since 1998 as a business catalyst, Biomimicry. is a Senior Trainer with the Rockwood Leadership
educator, researcher, and design consultant. Among Institute, co-founder of Cultivating Women’s
multiple endeavors, Dayna and Janine most recently As a workshop leader and instructor for this course, Leadership, and on the faculty of several national MICHELLE FEHLER, MSD, MS
founded Biomimicry 3.8, a B-Corp social enterprise Dayna shares her visionary leadership in biomimicry training programs. Toby finds much of her purpose Clinical Assistant Professor, ASU
committed to using the power of business to solve drawing from over 20 years of experience bringing in catalyzing diverse networks of social change
biological intelligence to a wide range of audiences. Certified Biomimicry Professional (2016–2018)
social and environmental problems and has helped innovators, including the Young Climate Leaders
more than 100 companies, including Nike, General This will be the fifth cohort of the program that Network, the National Cross-Movement yearlong
Mills, and Procter & Gamble, tap into biological Dayna has taught and led. fellowship, and the Jewish Social Justice Roundtable.
intelligence for elegant and sustainable solutions. Through Biomimicry for Social Innovation, she
As senior editor, Dayna compiled a decade of is germinating a co-evolving network of leaders
who turn to nature’s intelligence as guidance for
organizational and social change. This is Toby’s
BProfessional Program Overview 12 second time supporting the cohort.
SIX IN-PERSON SESSIONS

A key characteristic of a biomimicry


leader is the ability to interpret and s in the in- In-Person Key Topics and Activities
“My experience me
have embedded Field Trips • Guest Lectures • Biomimicry Methodology • Facilitation Skills
connect with nature’s complex person sessions ire to continue
ills an d th e d es Reconnecting With Nature • Genius Of Place • Presentation Skills • Systems Thinking
with the sk ect people to the
t an d re con n
ecosystems. Over the course of to connec has become very Group Communication Skills • Professional Development Support • Life’s Principles
d . B io m im icry
natural worl .”
the two years, you will study the sionate and real Enabling Technologies • Current Biomimicry Applications
natural and pas
awe-inspiring genius of place
~ Joe Zazzera,
g Expert,
during six different one-week Living Buildin
na , U S A
Phoenix, Arizo
sessions in unique ecologies
around the world. Take a look
at the ecosystems the 2018-
2020 cohort will explore.

Sonoran Desert Coastal Plains Temperate Rainforest Tropical Rainforest Temperate Pampas Grassland
Coniferous Forest
Mesa, Arizona, USA Sapeo Island, Tofino, British Uvita, Costa Rica Wind River Range, Argentina/Brazil
Georgia, USA Columbia, Canada Wyoming
Saguaro Lake Guest Reynolds Mansion Tofino Biological La Cusinga Eco Access WILD TBD
Ranch Gardens Ecolodge Lodge
December 9-15, March 9-15, August 16-22, January 4-10, Late June October/November
2018 2019 2019 2020 2020 2020

BProfessional Program Overview 14 15


“ “
It’s not just a course. It’s a whole life transformation. You learn In the Biomimicry Professional (BPro) program, I have been
all kinds of amazing things about yourself, and feel very surrounded by people who understand my dreams and help me
empowered coming out of it. make them a reality.

~ Jo Fleming, Industrial Designer ~ Dimitri Smirnoff


Certified Biomimicry Professional (2013-2015) Certified Biomimicry Professional (2016-2018)

BProfessional Program Overview 16 17


ONLINE COURSEWORK

In 2014, Biomimicry 3.8 partnered with Arizona State University to create The
Biomimicry Center. As part of these efforts, all the online coursework portion
previously part of the BPro program is now accredited through ASU Online
as a Master’s of Science in Biomimicry. The coursework itself is unchanged.
It continues to be taught by Dr. Dayna Baumeister and seasoned faculty who
bring their practical experience to the online classroom.


Biomimicry integrates various disciplines. Therefore, the
learning experience is enriched by the diversity of the cohort.
Unlike in a typical class, where each subject has a top student,
the fact that BPros are a mix of various backgrounds means
each participant feels like an expert, contributing to a common
whole that is better than the sum of the individuals.

~ Gamelihle Sibanda
Chief Technical Adviser, United Nations (ILO) and Advisory Group
South Africa

BProfessional Program Overview 18 19


CREATING LEADERS “The leadership
component of
BPro helps to b
uild people’s ca
to bring biomim pacity
icr y into a rang
different fields e of
Deciding to focus your career on biomimicry can be both , as champions
and leaders. W , ambassadors
e work with th ,
exhilarating and daunting. BPro participants will likely them fully dev e students to h
elop a sense of elp
in biomimicr y, their own purp
find themselves undergoing significant professional and and express th os e
for how they ’ll at in a clear vision
integrate their
even personal transformations as they journey through experience into
larger ecosyste the
m of their work
the program. The BPro program has evolved to focus on .”

professional leadership, ensuring students are prepared ~ Toby Herzlic


h
Co-lead Instru
to advance themselves and their skills, and motivate ctor,
BPro 2018–20
Cohort
and inspire others around biomimicry. Among many
other components, the focus on leadership throughout
the programs will help students refine decision-making,
communication and conflict resolution skills, and help them
lead high performing teams toward a shared goal.

BProfessional Program Overview 20 21


MAKING AN IMPACT
Theresa Millard Saskia van den Muijsenberg
Project Manager, Sustainability and Stewardship, Kohler Company Founder of BiomimicryNL
Kohler, Wisconsin, USA Utrecht, Netherlands
Founder, Biomimicry Iberia,
Granada, Spain
Saskia catalyzes innovation and change by enabling others to explore life’s
design strategies to develop new ideas into real business opportunities.
At Kohler Company, Theresa focuses on new approaches within manufacturing,
Through consulting, teaching, and story telling, she proactively spreads the
product development, sustainability, and CSR. She is the design thinking
meme and practice of biomimicry across different disciplines and levels. She is
facilitator for the Kohler Design for Environment and Sustainability
involved in a number of innovation projects and is a PhD candidate at WUR/
programming. She is also the creative force behind the Kohler Innovation for
2010 COHORT 2013 COHORT Radboud University on biomimicry and circular economy (biologically inspired
Good social innovation program that leverages the skills and passions of Kohler
business model design—redesigning organizations to flourish in the circular
associates who want to see change in the world, and she leads the Kohler
economy). Saskia is also advisor to the European Commission on Climate action,
WasteLAB. Theresa believes taking a nature based abundant view of the world
environment, resource efficiency, and raw materials.
rather than a “lean” approach to waste streams can change how everyone looks
at resources. She is the co-founder of Biomimicry Iberia, European Biomimicry
Alliance, and a member of the Biomimicry Global Network Leaders. Sara El Sayed
PhD Student in Sustainability at Arizona State University
Co-founder of Dayma, Nawaya, Clayola LLC in Egypt
Claire Janisch Tempe, Arizona, USA
Founder and Director of BiomimicrySA
Dargle, KZN, South Africa Sara sees herself as mycelia absorbing and transferring nutrients to different
aspects of her community. Currently, she’s increasing her knowledge and
As the Director of BiomimicrySA, Claire is responsible for strategic leadership networks while getting grounded in academia to find ways to leverage more
in all the network, training, research, and project activities to enable biomimicry connections in her world that focuses on food system sustainability.
in South Africa. She identifies and initiates biomimicry projects with local and 2013 COHORT
international partners, most of which have had a focus on water/wastewater
management and urban design. She runs education and training for students Elisha Long
and professionals, including a year-long local biomimicry Learning Journey, and President, Caddis Adhesive Company
2010 COHORT regular biomimicry expeditions on safari in southern Africa. BiomimicrySA is now Boston, MA
9 years old and smaller local networks are beginning to self-organise in the main
centres of Gauteng and Cape Town. Elisha founded and runs Caddis, a biomimetic materials company focusing on
developing a patent to bring a sustainable, non-toxic, adhesive alternative to
market. Elisha is very interested in the practical application of nature’s genius
and giving respect to the organisms that inspire creation.

2015 COHORT

BProfessional Program Overview 22 23


MAKING AN IMPACT
Denny Royal
Lisa Dokken Principal and Biomimicry Professional, Azul Seven
Lecturer Biomimicry Minneapolis, MN, USA
The Earth Institute, Columbia University (since 2014)
Bard College, MBA for Sustainability (Spring 2018)
As a principal and Azul Seven’s Biomimicry and Design Practice leader, Denny
The New York Botanical Gardens (Fall 2018)
Royal has grown and nurtured the organization’s human-centered design
NY, NY, USA
approach. Denny’s background in biomimicry, design research, customer
experience, brand, design and technology allows him to help clients solve
Lisa has been spreading the biomimicry meme even before she finished her
2015 COHORT challenges from a holistic perspective. Denny has engaged with a wide variety
Master’s of Science in Biomimicry from Arizona State University by creating
of clients including extensive work in travel, financial services, education, and a
the first course in biomimicry at Columbia University’s Earth Institute in 2014.
2015 COHORT recent focus on health and wellness and health care innovation.
In spring 2018, she will teach a specialized class for Master’s of Business
Administration students at Bard College. In fall 2018, the New York Botanical
Gardens has asked her to create a workshop on biomimicry. Lisa is creating and
hosting small group biomimicry weekends up at her cabin in the Catskills and is Clare Miflin
working with a new organization called Geoversity to help bring biomimicry and AIA, LEED AP, CPHD (ie Certified Passive House Designer)
nature based learning to a group of entrepreneurs and innovators from around Architect, Author of the AIANY Zero Waste Design Guidelines
the world. She is currently scheming on a book with her marketing phenom NY, NY, USA
husband on how to help the creative business world learn from nature.
Clare led the development of the AIANY Zero Waste Design Guidelines (ZWDG),
launched in 2017 through a multidisciplinary process with over 100 collaborators.
In her work developing the Guidelines, Clare used biomimicry to develop a
Dr. Tamsin Woolley-Barker coherent vision as well as the strategies for system change. Clare is creating
Evolutionary Anthropologist, Biomimicry Consultant, and Author of TEEMING:
a consultancy—Woven—to focus on weaving natural systems into the built
How Superorganisms Work to Build Infinite Wealth in a Finite World 2018 COHORT
environment and applying lessons from the dense diverse vitality of a mature
San Diego, CA, USA
ecosystem to a cities’ systems.

Tamsin is a pioneering thought leader in biologically inspired organizational


design, with deep expertise in evolution, ecology, and anthropology, and a
special interest in superorganisms, decentralized intelligence, and emergent Mehlika Ayla Kiser
collaboration. She facilitates innovation for an array of Global 500 companies, Postdoctoral Scientist in Biomimicry, Johnson & Johnson
2015 COHORT
from Google to Dassault Systémes, Facebook and Nexxworks, inspiring new Val-de-Reuil, France
approaches to materials and manufacturing, products and packaging, resilient
cities, circular economies, business strategies, and organizational design. She As Johnson & Johnson’s first resident expert in biomimicry, Ayla is working with
writes regular biomimicry columns on both Inhabitat.com and Greenbiz.com, the company’s numerous R&D teams to infuse biomimicry into their innovation
and speaks to a global audience––most recently at the United Nations and approach and create biomimetic consumer products that are healthy, effective,
in Barbados––on bio-inspired innovation, regenerative design, organizational and sustainable. Her ultimate goal is for everyone in Johnson & Johnson’s R&D
effectiveness, and resilience. department to start innovating or problem-solving by asking, “How does nature
solve this challenge?”
2018 COHORT
BProfessional Program Overview 24 25
PROGRAM TUITION AND FEES APPLYING FOR THE PROGRAM

Master’s of Science through ASU tuition FINANCING APPLICATION PROCESS


The online coursework portion of the program to
secure a Master’s of Science in Biomimicry from Lump Sum Payment | For those who are able to Application for the upcoming BPro cohort is open
ASU costs $760 per credit hour. At 30 total credits, make a lump sum up-front payment for the BPro only to applicants who have successfully been
the cost for this portion of the program is $22,800 program in October 2018, we are able to offer a 2% admitted and enrolled to the MS program through
spread across the duration of enrollment, with cash discount. Credit card payments do not apply. ASU Online for the Summer 2018 session, or are MS
payment made directly to ASU. graduates.
Payment Plan | Program tuition, fees, and
Certified Biomimicry Professional tuition expenses are payable in installments throughout Upon receiving and reviewing all applications, we
The in-person immersion sessions required for BPro the course of the program. Whether or not you will will notify you of your status regardless of whether
certification cost an additional $18,750 and include require a payment plan will be discussed during you have been selected for an interview. If you have
room and board at each of the six locations, ground your interview (if and when granted). Payment not been selected for an interview, your notification
transportation, tuition, and fees. Travel expenses information will be further detailed in the program will include recommended next steps. If you are
to and from the in-person session meetup location enrollment form upon acceptance to the program. selected for an interview, you will be directed to an
(usually the airport), or any additional optional online scheduling tool to schedule your telephone/
single room charges and personal incidentals are online interview with Dr. Dayna Baumeister and
not included. SCHOLARSHIPS Toby Herzlich.

All in-person sessions are specifically designed ASU and Biomimicry 3.8 offer several merit and After all interviews have been completed, we will
to foster a group experience and as such we need-based scholarships for both MS students and send out final notification of program acceptance
will not allow for students to arrange their own those working toward BPro certification. to the individuals who have been selected to
accommodations and meals in order to discount the participate. If you are not selected, you may be
cost of their session expenses. Expenses are non- We offer a limited number of $5,000 need-based offered a wait list position. Please note, due to past
negotiable. scholarships for the BPro program portion. The experience and the expected number of applicants,
scholarship application is included in the program the application process is very competitive.
Tuition associated with the MS program through application. Full information can be found at
ASU: $22,800 (USD) biomimicry.asu.edu.
+
ACCREDITATION
Program fees associated with BPro program
enrollment: $18,750 (USD) The online coursework portion required to
participate in the BPro program is now accredited
Total program costs: $41,550 (USD) through ASU as a Master’s of Science in
Biomimicry. Graduation from our simultaneous
* Plus an estimated travel expense (varies for each enrollment in the MS program is required to earn
person) of $6,000 the Certified Biomimicry Professional title.

BProfessional Program Overview 26 27


“ “
I thought you’d like to hear the news! I’ve been promoted The BPro program has been one of the best adventures of
to report directly to our CEO of our Americas business. my life so far. The life-enhancing experience has allowed
He will be counting on me to lead us towards Mission me to grow as a person, as a teacher, and as a biomimicry
Zero, specifically using biomimicry as an innovation tool. leader. It went beyond just Biomimicry Thinking, it
Wow! I’d like to thank you for contributing to my success provided a foundation for my self-discovery, overcoming
so deeply. I have learned much from you, in terms of the mental challenges, discovering of my inner truth, and
art and science of biomimicry, and also as a mentor. I am feeling excited for the future.
grateful for your guidance in cultivating my leadership.
~ Michelle Fehler,
~ Lindsay James Clinical Assistant Professor, ASU
Director of Strategic Sustainability, Interface Certified Biomimicry Professional (2016–2018)
Chicago, Illinois, USA Phoenix, Arizona, USA

“ “
I was always looking for the highest standard. I think BPro has helped me develop purpose and vision for the
biomimicry is something that is very hopeful and the career turn it has instigated. I feel so much more inspired
BPro program has been a very hopeful journey. One I than I was before I took it, I have so much more potential
wouldn’t trade for anything else in the world. to make meaningful change. I was hesitant to apply, to
commit the time and money, but have not a single regret.
~Jane Toner
Architect ~ Clare Miflin
Sydney, Australia Architect, Author of AIANY Zero Waste Design Guidelines
NY, NY, USA

28 29
BProfessional Program Overview 30