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1.

The Awakening - “Be the Change you want to See in the World” (Mahatma Gandhi)

“ERIU
COMMUNITY VOX”

A Voice for Ethical Ireland
Role-model, Part 1(4), V1

in

Ethical Shoppers’ Retail Campaign to End Social Exclusion

How visibility, identity and awareness of VOX Community
Brands can Build Bridges that span the Inequality Divide

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EriuVOX - IONA VOX – Europa VOX– World VOX
“When we speak with One Community Voice, there is no them and us - there is just us.”
Twitter: @eriuvation LinkedIn:The E-Communities.Coop Email: labs@voxworld.coop
Promoted by: www.voxworld.coop Research, Development & Innovation by: VOX LABS
© Copyright 2018 16 July 2018
1. The Awakening - “Be the Change you want to See in the World” (Mahatma Gandhi)

Contents
1 Glossary .......................................................................................................................................... 3
2 An Ethical Retail Campaign to End Social Exclusion...................................................................... 4
2.1 Ethical Shoppers Vote with their Wallet .................................................................................. 4
2.2 Bridging the Inequality Gap ..................................................................................................... 4
2.3 A customisable Poverty Reduction Economic Model.............................................................. 4
2.4 A Chaordic Community Organisation ...................................................................................... 5
2.5 ERIUVOX, a unique role-model .............................................................................................. 5
3 About VOX – the Voice of the e-Xcluded ........................................................................................ 8
4 About ICCO –The Entity.................................................................................................................. 9
4.1 VOX International Cha-ord ...................................................................................................... 9
4.2 VOX Communities ................................................................................................................. 10
4.2.1 Communities of Place ................................................................................................... 10
4.2.2 Communities of Interests .............................................................................................. 10
4.2.3 Communities of Purpose ............................................................................................... 10
4.2.4 Communities of Action .................................................................................................. 11
4.2.5 Communities of Practice ............................................................................................... 11
4.3 VOX Co-operative ................................................................................................................. 11
4.3.1 Description .................................................................................................................... 11
4.3.2 Legal Status .................................................................................................................. 12
4.4 VOX Organisation ................................................................................................................. 12
5 Ageing Populations (The Third Age) & the Coping Classes ......................................................... 13
6 VOX – The Community Operations............................................................................................... 15
6.1 VOX Community Circles ....................................................................................................... 15
6.2 VOX Community Hubs .......................................................................................................... 15
6.3 VOX Community Ethical Brands ........................................................................................... 16
6.4 VOX Ethical Retail Outlets .................................................................................................... 16
6.4.1 Programmes - Inaugural ............................................................................................... 17
7 VOX – The Community Service Providers .................................................................................... 18
7.1 VoxWorld.Coop Global Networks ......................................................................................... 18
7.1.1 VOX Trade Catalogue – Franchise Service Providers and Consultants ...................... 18
7.1.2 VOX Content Catalogue – Ethical Content Product and Service Providers ................. 18
8 About “Community VOX” – the Road Ahead ................................................................................ 18

Page 2

EriuVOX - IONA VOX – Europa VOX– World VOX
“When we speak with One Community Voice, there is no them and us - there is just us.”
Twitter: @eriuvation LinkedIn:The E-Communities.Coop Email: labs@voxworld.coop
Promoted by: www.voxworld.coop Research, Development & Innovation by: VOX LABS
© Copyright 2018 16 July 2018
1. The Awakening - “Be the Change you want to See in the World” (Mahatma Gandhi)

1 Glossary
Term Definition
VOX The Voice of the e-Xcluded in the Communities, a collective voice that is
heard, heeded and through which the silent majority can speak and where
unheard ideas can take root. VOX promotes Social Inclusion for better lives
and livelihood through the co-creation of better quality jobs and services.
ERIUVOX (Eriu United under one Global ERIUVOX Community banner as the 32 Counties
Community VOX) of Ireland by shared Purpose, Interests, Practices or Actions; and/ or by
Community of Place. Sharing the same values and goal in reaching out to
their Global Irish Diaspora, they collaborate in bridge-building across the
Inequality Divide, the social divide, for benefit of the socially e-Xcluded.
ERIUVOX is an integral part of I.O.N.A. (Islands of the North Atlantic) and
EuropaVox.
ICCO A collaborative International Community Cooperative Organisation (ICCO) in
formation as a chaordic organisation under the new SCE format, set to be
co-created and managed from Ireland with ERIUVOX’s 32 County Chapters
as its role-model and acting as the custodian of the Community’s ethical
brand as supported by their 1,000 Village Branches. ICCO is open to
Country membership participation across all Continents.
SCE The European Cooperative Society (SCE, Societas Cooperativa Europaea)
a unique corporate co-operative format devised by European Commission to
offer greater Coop legal protections and as passed into law in every State.
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CHA-ORD A Cha-ord , a fusion of Chaos and Order, is a new concept of Organisation
that was initially used for in founding the original, independent Visa Card. Its
primary objective is to distribute power and wealth in a more equitable form
by blending Purpose, Principles, People, Concept, Structure, and Practice.
Ethical Shoppers Ethical Shoppers are purchasers of products and services that choose to
vote with their wallets as the best way to address the fundamental causes of
Social Exclusion and in doing so bridge the Inequality Gap via content where
a high % proceeds go to the Community of selected brands.
VOX LABS Is the Creator and Developer of a socially innovative poverty reduction
economic model that is dedicated to Third Sector organisations for co-
creation of better Livelihoods utilising its constituent parts- VoxWorld.Coop,
the ethical symbol retailer working in tandem with Coop Marque; AmberKats,
an authorised VOX Franchise for management of its Cultural Showcases
and Smartshops and ‘Shopper Stopper’ point-of-sale units; and VOX GEM.
VOX GEM VOX GEM is designed as a Community-Guaranteed Ethical Label which is
available to Ethical “Community VOX” Brands whose content is culture and
who guarantee to remit a declared higher revenue share-out of their retail
proceeds back into their Community. It is open to content from Coop
Marque, DotCoop Domain, Cooperatives, Credit Unions, Social Enterprises,
Fair Trade & Community or all Third Sector organisations.
Coop Marque The Coop Marque is owned by International Cooperative Alliance (ICA) and
VoxWorld.Coop is an authorised user since 2013 and of ICA’s .coop
(dotcoop) domain since 2005. ICA has developed it as a new global identity
for the co-op movement. Together .coop and the Marque are Symbols that
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differentiate every Cooperative from a private or investor-owned business.
VoxWorld.Coop VoxWorld.Coop is the Ethical Symbol Retailer and the Promoter of
Community owned Cooperative Brands with content that also carries the
VOX GEM Ethical Label to target Ethical Shoppers in co-promotion of
Community e-Services. It was created for the Digital Coop Age via global
distribution via online, offline or mobile on the USB flash drive platform.

Page 3

EriuVOX - IONA VOX – Europa VOX– World VOX
“When we speak with One Community Voice, there is no them and us - there is just us.”
Twitter: @eriuvation LinkedIn:The E-Communities.Coop Email: labs@voxworld.coop
Promoted by: www.voxworld.coop Research, Development & Innovation by: VOX LABS
© Copyright 2018 16 July 2018
1. The Awakening - “Be the Change you want to See in the World” (Mahatma Gandhi)

2 An Ethical Retail Campaign to End Social Exclusion
This is the first in the series of three Research, Development and Innovation (RDI) Papers
supplemented by a VOX Book on the USB platform with the backstory in support of this “Ethical
Shoppers’ Retail Campaign to End Social Exclusion”.

2.1 Ethical Shoppers Vote with their Wallet
When Ethical Shoppers vote with their wallet by choosing ethical brands they Campaign for Social
Inclusion in a unique, informal, empowering and silent way while fighting Inequality with a common
purpose. Shopping with a social conscience, they prioritise content from Cooperatives, Credit Unions,
Fair Trade, Social Enterprises and emerging Community Brands eg. ERIUVOX. The overall
“Community VOX” aim is to expand that ethical marketplace exponentially by leveraging existing
Community resources to release an unlimited additional Retail potential for ethical shopper
purchasing Community branded content. The objective is to informally attract, awaken to the cause
and engage an infinite number of ethically minded shoppers who already are or would wish to be the
change they fervently wish to see in the world, by promoting Social Inclusion. Their shared ambition
is to make a real and lasting difference in society while, without fanfare, building bridges across the
Inequality Divide that socially divides us. They already recognise the scale of damage, the chaos that
has been created by the exponentially growing Inequality Gap that is disrupting the balance of life on
our Planet today. They clearly see the latent potential of ethical shoppers to leverage the untapped
power of the digital age to change the face of their world for the benefit of those e-Xcluded - whether
by financial, digital, social or economic reasons - in their Communities.

2.2 Bridging the Inequality Gap
The evidence has been clear and obvious to the Social Sector for many years that existing ways were
not keeping pace with the scale of the Inequality Gap problem. It has been equally clear to VOX that
only Retail held out the potential in capability and capacity to build the scale of bridges required to
span the great Inequality Divide in order to have the desired social impact and deliver the level of
change required to impact on people’s lives universally. Such a progression required extensive social
and cultural innovation. VOX LABS undertook this mission and has since completed the Retail
Campaign design phase, taking over two decades of creating, building, testing and trialling globally
before viable, proven point-of-sale concepts with the required potential emerged. These are now
available to any Community and their Third Sector organisations at VoxWorld.Coop under their
dedicated VOX GEM ethical retail marketplace label. NGO leaders driving an awareness about the
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Inequality Divide are members of the Fight Inequality Alliance . The Fight Inequality Alliance is a
growing group of leading international and national non-profit organisations, human rights
campaigners, women’s rights groups, environmental groups, faith-based organisations, trade unions,
social movements and other civil society organisations that have come together to fight the growing
crisis of inequality. Over 100 groups have got involved in the activities of the Fight Inequality Alliance.
They represent social movements, NGOs and trade unions that are deeply concerned about the
impact of current shocking levels of inequality, and inspired by people’s collective struggles to build a
more equal, more sustainable world.

2.3 A customisable Poverty Reduction Economic Model
VoxWorld.Coop is an informal Third Sector organisation, ‘an organisation without an organisation’ (a
concept first devised with the creation by young Californians of the ‘Mountain Bike’ for use off-road
that went on to rival the dominance of Raleigh), as comprised of diverse and informal voluntary
groups of people who care about and believe passionately in their task. Only growth of the social

Page 4

EriuVOX - IONA VOX – Europa VOX– World VOX
“When we speak with One Community Voice, there is no them and us - there is just us.”
Twitter: @eriuvation LinkedIn:The E-Communities.Coop Email: labs@voxworld.coop
Promoted by: www.voxworld.coop Research, Development & Innovation by: VOX LABS
© Copyright 2018 16 July 2018
1. The Awakening - “Be the Change you want to See in the World” (Mahatma Gandhi)

sector was seen as the best way forward to address the imbalance in a deeply troubled world. For
more than two decades VoxWorld.Coop has actively supported the over-riding need to develop a
new, unique and customisable ‘poverty reduction economic model’ to capture and leverage the vast
hidden talents among e-Xcluded people in order to satisfy the latent demand for affordable services in
the Communities. VOX LABS created, developed and tested at retail a range of solutions. The
resultant “Community VOX” model concept thus created has been promoted worldwide by
VoxWorld.Coop through NGO International Conferences in America and Asia led by World Bank,
Multilateral Development Banks (MDBs), Federal Reserve and UN cum UNESCAP organisations
while featuring the Global Remittances theme as the core element of its envisaged solutions. VOX
LABS solo campaign is now ready to go universal through Ethical Retail channels. This new social
enterprise model has been designed and developed to enable reach-out in new ways that envisage
the active involvement of those socially e-Xcluded in co-creating and then contributing to the services
most needed in society. VOX Community co-marketing will be distinguishable in bearing recognisable
community values and customs while engaging through active participation in local County and global
Country champions key roles.

2.4 A Chaordic Community Organisation
This Concept is dedicated to the disadvantaged, underserved, the socially e-Xcluded starting with
Ageing Populations (The Third Age) and followed by other so-called ‘coping classes’ in society while
prioritising those living in Poverty. The Ageing Population are seen here as the emerging social
leaders of tomorrow - by virtue of their experience of a lifetime, being more acutely aware, the more
caring and enlightened among us - for the empowerment of their Communities. Often dismissed as
yesterday’s people, in coming together to form one inter-connected network via informal retail
networking channels while collaborating as-one, they have the untapped and unrivalled power within
to change the face of society as we know it. An International Community Cooperative Organisation
(ICCO) using the European Cooperative Society (SCE) format is the vehicle chosen for collectively
co-creating essential and affordable solutions for delivery in the form of services that ensure social
inclusion. ICCO will also differ from virtually all other organisations operating anywhere in this sector
in that it is envisaged as a Chaordic Community Organisation, a fusion of Chaos and Order, a concept
of Organisation that was initially used for the foundation the original, independent Visa Card by Dee
iv
W. Hock . Its objective is to distribute power and wealth in a more equitable form by seeing all
activities through one lens - involving Purpose, Principles, People, Concept, Structure, and Practice.

This “Community VOX” document is the first of three resultant Blueprints that envisage such a
powerful, ground-up, inter-community collaboration. It commences with addressing Ageing
Populations, through their participating worldwide organisations. It is now ready for engagement and
implementation under a new collaborative organisational structure.

2.5 ERIUVOX, a unique role-model
This is the first in the series of three Research, Development and Innovation (RDI) Papers and a VOX
Book on USB platform with the backstory to support the “Ethical Shoppers’ Retail Campaign to End
Social Exclusion”, with ERIUVOX as its role-model in the application. It is a social innovation initiative
for social inclusion, where ERIUVOX will also serve as a founding member of ICCO (SCE), a
member-owned and controlled enterprise. VoxWorld.Coop has been the Promoter for many years of
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an ICCO (SCE) and is now ready to become a joint symbol retailer brand with Coop Marque at
designated ethical shopper outlets. These introductory RDI Papers and VOX Book on USB platform

Page 5

EriuVOX - IONA VOX – Europa VOX– World VOX
“When we speak with One Community Voice, there is no them and us - there is just us.”
Twitter: @eriuvation LinkedIn:The E-Communities.Coop Email: labs@voxworld.coop
Promoted by: www.voxworld.coop Research, Development & Innovation by: VOX LABS
© Copyright 2018 16 July 2018
1. The Awakening - “Be the Change you want to See in the World” (Mahatma Gandhi)

are being released in this implementation phase to Third Sector Organisations for the primary benefit
of aiding through trading the Socially e-Xcluded in our Communities viz.

o Our Ageing Populations (The Third Age),

o Our Unemployed,

o Our Low -Income Earners and

o Our Digitally Disengaged.

Essentially, this Campaign is about putting People First, as opposed to a Profit First philosophy that
dominates the corporate world today, it’s about people having the option of learning to live the life
they would love to live within their own Communities and not driven to faraway lands as our Irish
populations have had to do in great numbers for two centuries. The Solutions we wish to co-create
are expected to embrace four priority concerns of ERIUVOX, just as in all other Communities,
prioritising Caring About above that of Caring For:

o Our People,

o Our Planet,

o Our Purpose and

o Our Profit

Over 70 million People around the world are entitled to call themselves Irish despite the fact that the
small island’s population has been less than one-tenth of that number for 150 years. Much of their
powerful story remained untold and mostly unknown for most of that period too, hidden behind a great
wall of silence.

Since 1995 the bestseller book: “How the Irish Saved Civilisation: The Untold Story of Ireland’s Heroic
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Role from the Fall of Rome to the Rise of Medieval Europe ” by Thomas Cahill was the book that best
attempted to understand the origins of the Irish, their role in and contribution to the world. A bestseller,
especially in America, it was promoted as follows: “In this entertaining and compelling narrative,
Thomas Cahill tells the story of how Europe evolved from the classical age of Rome to the medieval
era. Without Ireland, the transition could not have taken place. Not only did Irish monks and scribes
maintain the very record of Western civilization - copying manuscripts of Greek and Latin writers, both
pagan and Christian, while libraries and learning on the continent were forever lost -- they brought
their uniquely Irish world-view to the task. As Cahill delightfully illustrates, so much of the liveliness we
associate with medieval culture has its roots in Ireland. When the seeds of culture were replanted on
the European continent, it was from Ireland that they were germinated.” Thomas Keneally, author of
Schindler’s List, described it as “A shamelessly engaging, effortlessly scholarly, utterly refreshing
history of the origins of the Irish and its huge contribution to Western culture”.

Then, in 2002, Irish author Tim Pat Coogan finally wrote the most insightful and in depth book (746
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pages) to date, entitled: “Wherever Green is Worn : The Story of the Irish Diaspora” in which he
describes “every other person of his generation being forced into unwilling emigration…nobody talked
about those people, nobody did anything for them. Theirs was a fate that did not speak its name.
Denial was all where emigrants were concerned.” He added that despite that “The history of Irish

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EriuVOX - IONA VOX – Europa VOX– World VOX
“When we speak with One Community Voice, there is no them and us - there is just us.”
Twitter: @eriuvation LinkedIn:The E-Communities.Coop Email: labs@voxworld.coop
Promoted by: www.voxworld.coop Research, Development & Innovation by: VOX LABS
© Copyright 2018 16 July 2018
1. The Awakening - “Be the Change you want to See in the World” (Mahatma Gandhi)

emigration is one of the success stories of the world. Dispossessed and ravaged by war, famine and
centuries of economic decline, the Irish nevertheless managed to battle their way to the pinnacles of
political and economic success, epitomised by the entry to the White House of John Fitzgerald
Kennedy, the descendant of a Famine emigrant from County Wexford.” Fondly remembered in Ireland
ever since his visit ‘home’ in 1963, that story is evocatively retold in the book: “JFK In Ireland: Four
viii
days that changed a President” by Late Late Show host, Ryan Tubridy . While there were many
other Irish American Presidents, our JFK memories surpass all others in Ireland. However, there were
1,000 (900 to be exact) other Great Irish People who were born in Ireland, emigrated and went on to
scale the ladders of global success in many fields other than in the political and economic arenas too.
Their bios, together with commissioned illustrations, are collected for us and arranged according to
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their 32 Counties of birth in the book: “Great Irish People ”, by Seamus Moran. They include our Irish
Nobel prize-winners for Literature and Victoria Cross winners from almost every County. In his
preview, David Norris says “It is about Irish People who made a difference. There is no doubt, based
on the evidence of this book, that they certainly did so, affecting change throughout Europe, North &
South America and many other parts of the world…through science, the arts, politics, literature and
environment.” Today, the Irish National Library of Ireland hosts an outstanding exhibition of one such
x
Nobel winner:: “The Life and Works of William Butler Yeats ” and which is also available online.

But! The true story of Ireland would not be accurate or complete without the inclusion in VOX
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research of the 2010 book: “Political Corruption in Ireland 1922-2010: A Crooked Harp ” by Dr Elaine
A. Byrne. It is the only scholarly account of Irish Corruption 1922-2010, leading from its Independence
in 1922 to its loss of sovereignty in 2010. She delves into some of the many Tribunals that sought and
seek (much of it in vain) to end these practices. Previewing, Dr Stuart C. Gilman, former head of UN
Global Programme on Corruption said “Corruption was seen as a disease of the poor and coloured
nations of the world…Dr Elaine Byrne challenges that presumption…Ireland is not an isolated case; it
is simply symptomatic of the rest of EU…It has a far deeper impact on the social fabric of society. Dr
Byrne’s research compellingly details the corruption problem, why it exists and how it can be dealt
with. The question is will anything be done.”

In fact these three books, taken together, contributed enormously to the research, the subsequent
development and innovation with USB Book that preceded and gave rise to the co-creation of EriuVox
as a rolemodel- as A Voice for Ethical Ireland.

The RDI Paper 2, next, explores the key role open to the Irish Diaspora in building EriuVox as a
unique Ethical Voice for Ireland with international appeal. Countless Irish Diaspora are retracing their
Irish Roots online today in collaborative building of their Family Tree & story, many as Homecoming
Visitors like JFK before them, some with the aid of Genealogists in National Library of Ireland and
most as guided by the works of leading Irish Genealogist through his expert book: “Tracing your Irish
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Ancestors: The Complete Guide ” by John Grenham.

SUMMARY: From this Retail Campaign Blueprint with ICCO (SCE) Cha-ord, as envisaged by
VoxWorld.Coop, we would wish for you to understand the following key points -

 That VOX stands for the Voice of the E-Xcluded and acts as the promoter of Social Inclusion
through empowerment of Communities via Change Agent Tutors (CATs).
 That ICCO is an International Community Cooperative Organisation for co-branding, co-
marketing, and co-promotion of Community Ethical brands with VOX aka. “Community VOX”

Page 7

EriuVOX - IONA VOX – Europa VOX– World VOX
“When we speak with One Community Voice, there is no them and us - there is just us.”
Twitter: @eriuvation LinkedIn:The E-Communities.Coop Email: labs@voxworld.coop
Promoted by: www.voxworld.coop Research, Development & Innovation by: VOX LABS
© Copyright 2018 16 July 2018
1. The Awakening - “Be the Change you want to See in the World” (Mahatma Gandhi)

 That ICCO (SCE) is structured as an independent, grassroots, ground-up, global initiative for
Inter-Community collaboration worldwide dedicated to Ageing Populations (The Third Age)
and other “Coping Classes”.
 That in adopting the pan-European Co-operative Society (‘SCE’) format, a new corporate
cooperative structure is created for global co-op trading across European and World borders.
 That the “Community VOX” goal is to become the most recognisable Brand of Social Inclusion
in the World for the primary benefit of the ‘coping classes’ in society where participating
organisations can be defined by their geographical borders, and/ or by their Arts & Culture,
Social Sector, Life-work, Life-skills or Tourism Orgs.
 That this ICCO (SCE) Entity will be located in Ireland, who have a long history of care and
concern for people in countless countries worldwide for many generations, and designed to
work in tandem with local Social Innovation Hubs through the provision of support services.

3 About VOX – the Voice of the e-Xcluded
 That VOX stands for the Voice of the e-Xcluded and acts as the promoter of Social Inclusion
through empowerment of Communities via Change Agent Tutors (CATs).

VOX stands for the Voice of the e-Xcluded, promoting community empowerment through co-creation
of “Community VOX” enabled Ethical brands. The VOX focus differs from all others in that it is Trade-
based rather than Aid-based. VOX is a model that is based on social innovation that uniquely
promotes Social Inclusion for four main target groups as described above, those often generically
described as the ‘coping classes’ in society – and including those living in any kind of Poverty. It sees
social inclusion as achievable when engaging local teams known as ERIUVOX Change Agent Tutors
(CATs), who will be the tutors for digital, social, economic & financial classes and related courses.
ERIUVOX proposes a pan-European and worldwide Inter-Community collaboration with other ethical
brands at IONA VOX, Europa VOX, and World VOX while first interfacing with their Ageing
Populations (The Third Age) followed by the other ‘coping classes’. To assist in the process of full
Third Sector integration VOX adopts the following Community Social Values:

o Community Co-operatives – for Principles,
o Community Fair Trade – for Standards,
o Community Tele Centre – for Digital Access,
o Community Hubs – for Social Innovation,
o Community Colleges – for Classes & Courses,
o Community Diaspora – for Social Enterprises
o Community Third Sector Orgs – for Inter-Community Collaboration

Every “Community VOX” is an ethical brand with a unique story with appeals to their Global
Community, and to their ‘People without Borders’. Ireland is the preferred VOX role model called
“ERIUVOX” to reflect the country’s 10,000-year-each of old ancient origin and its ethical brand’s
purpose hewn from its past as an Emigrant Nation.

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EriuVOX - IONA VOX – Europa VOX– World VOX
“When we speak with One Community Voice, there is no them and us - there is just us.”
Twitter: @eriuvation LinkedIn:The E-Communities.Coop Email: labs@voxworld.coop
Promoted by: www.voxworld.coop Research, Development & Innovation by: VOX LABS
© Copyright 2018 16 July 2018
1. The Awakening - “Be the Change you want to See in the World” (Mahatma Gandhi)

4 About ICCO –The Entity
 That ICCO is an International Community Cooperative Organisation for co-branding, co-
marketing and co-promotion of Community Ethical brands with VOX aka. “Community VOX”.
It comprises four Elements:

4.1 VOX International Cha-ord
The Corporate Cha-ord was initially used by Dee W. Hock in founding the transformative Visa Card.
This is a Community Cha-ord application. “Forming a Chaordic organization begins with an intensive
search for Purpose, then proceeds to Principles, People, and Concepts, and only then to Structure,
and Practice. It can’t be done well as a linear process. Each of the elements can be thought of as a
perspective, a sort of “lens” through which participants examine the circumstances giving rise to the
need for a new concept of organization and what it might become. The most difficult part is to
understand and get beyond the origin and nature of our current concepts of organizations; to set them
aside in order to make space for new and different thoughts. Every mind is a room filled with archaic
furniture. It must be moved about or cleared away before anything new can enter. This means
ruthless confrontation of the many things we know that are no longer so.

Small shifts in deeply held beliefs and values can massively alter societal behavior and results — in
fact, may be the only things that ever have. That is my hope for our future. I know it can happen. I’ve
been there — or at least go part of the way — during the formation of VISA and other chaordic
organizations. It’s very difficult to put in words, for in truly chaordic organization there is no
destination. There is no ultimate being. There is only becoming. The organization of the future will be
the embodiment of Community based on shared purpose calling to the higher aspirations of
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people. ”- Dee W. Hock, is founder and CEO Emeritus of VISA International.

o Purpose – to become an internationally traded-services entity that will represent, as one
collaborative body, the well-being and empowerment of the under-served, under-
educated and the disenfranchised generally in society working in collaboration with their
representative organisations. It aims to become the globally recognised Brand of Social
Inclusion for Communities, enabled through co-promotion of “Community VOX” ethical
brands as co-created at “Community VOX” Hubs, and distributed at authorised
“Community VOX” outlets worldwide.
o Principles – as a European Cooperative Society (an SCE) for international trading, it will
have as its principal object, the satisfaction of its members needs and/ or the
development of their economic and / or social activities in compliance within the following
principles - which activities will be conducted for the mutual benefit of its members so that
each member benefits from the activities of the SCE in accordance with his/her
participation; members of the SCE can be users, customers, employees or suppliers or
could be otherwise involved in the activities of the SCE; control will be vested equally in
its members; profits will be distributed according to business done with the SCE or
retained to meet the needs of members; and where there will be no artificial restrictions
on membership.
o People – bringing together committed people through the inter-connection with Third
Sector representative orgs and their members internationally, with Ageing Population and
with the other “Coping Classes”. They will operate Projects and Programmes in one
collaborative, cross-sector initiative to be aided by authorised service providers and
consultants from all sectors, those who share the same beliefs, commitment, and
enthusiasm.

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EriuVOX - IONA VOX – Europa VOX– World VOX
“When we speak with One Community Voice, there is no them and us - there is just us.”
Twitter: @eriuvation LinkedIn:The E-Communities.Coop Email: labs@voxworld.coop
Promoted by: www.voxworld.coop Research, Development & Innovation by: VOX LABS
© Copyright 2018 16 July 2018
1. The Awakening - “Be the Change you want to See in the World” (Mahatma Gandhi)

o Concept – the co-branding, co-marketing, and co-promotion of Community Ethical
brands in tandem with VOX aka. “Community VOX”; for co-creation of content at Ageing
Population (and other) Orgs as affiliated at VOX Hubs locations in their Communities; and
for distribution through VOX Outlets internationally. They will utilise VoxWorld.Coop’s
exclusive franchise formats of point-of-sale ‘Shopper Stopper’ Merchandising units,
Culture Showcase displays, innovative Smartshops, platforms other consumer interfaces.
Supporting trade services will be provided by authorised services providers, franchisors,
and their affiliates.
o Structure – Shareholders will be differentiated by one of the following categories of User
Customer, Suppliers or Investors:
o Third Sector Orgs (incl. Community Coop Brands & employees),
o Ethical Retail Outlet Orgs,
o Village Hub Orgs (incl. independent services providers and ICCO
Employees),
o Specialist Consulting Teams Orgs (E-Teams);
o Other Brand Content Providers Orgs (independent content providers);
o Community Development Orgs (incl. Social Investors);
o Outsourcing & Offshoring Services (Int’l In-House Orgs & Employees).
Third Sectors Orgs will be the dominant category of shareholder/ owners.
o Practice – every participating org, as an independent body, will conduct its own Ethical
brand trading in collaboration with ICCO (SCE). Revenues will return to the Communities
through the unique, transparent revenue-sharing social franchise model formula.
o Direction – the “Community VOX” VOX Vision, Mission and Goal Statements will be
agreed and adopted upon entity formation and service provider authorisations.

4.2 VOX Communities
“Community VOX” is the differentiator in all co-branded and co-marketed ethical brands, designed to
drive social transformation through the exponentially-growing Social Purchasing Marketplace
worldwide, people who are alert to the wider social needs and think twice before they buy, asking
themselves first - who benefits?. There are five types of Communities envisaged here –

4.2.1 Communities of Place
Associated by the Place they like to call Home - People connected by Country, or State, or
Region, or Province, or District, or County or Village.

4.2.2 Communities of Interests
Associated by our cultural interests - People with cultural interests in common through
heritage, or genealogy & social history, or books, or music, or sports, or games, or dance, or
arts & crafts, or myths & legends, or storytelling OR Home Library builders sharing cultural
interests in common – radio & TV stations, record labels & collectors, libraries, book
publishers, interpretative centres, clubs, tourist orgs., lifestyle org., archives.

4.2.3 Communities of Purpose
Associated by social work - People sharing in meaningful FORMAL activities to include
Charitable Orgs, Cooperatives, Not For Profit Orgs, Credit Unions, Foundations, Associations,
Trade Unions, Public Internet Access Points, TeleCentres, Culture-based Orgs, Community-
based Orgs., Home Town Associations, Civic & Social Orgs, Civil Society Orgs, NGO's,
Federations, Confederations, Media Labs OR people sharing in meaningful INFORMAL
activities to include Networks, Platforms, Social Network Services, Social Media Networks,
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Clubs, Informal Groups, Self Help Groups, Faith-based Groups, Social Movements, Learning
Circles, Study Groups, Open R&D, Computer Internet Distance Education, Continuous
Education Programmes, HackLabs, Peer Learning, Knowledge Sharing & Peer-to-Peer
Groups (p2p)

4.2.4 Communities of Action
Associated by life work - People connected through their careers or qualifications who can
say i-Care, i-Teach, i-Sing, i-Create, i-Write, i-Seek, i-Repair, i-Buy, i-Guide, i-Heal, i-Promote,
i-Communicate, i-Safeguard, i-Study, i-Innovate, i-Secure, i-Promise, i-Judge, i-Draw, i-
Landscape, i-Finance, i-Lead, i-Protect, i-Record, i-Critique, i-Sew, i-Plan, i-Harvest, i-Deliver,
i-Contribute, i-Save, i-Sign, i-Preserve, i-Solve, i-Dream, i-Build, i-Invest, i-Develop, i-
Negotiate, i-Run, i-Coach or a 100 more…

4.2.5 Communities of Practice
Associated by life skills - People connected by their ARTISAN skills to include Operators
(Crafters & Promoters) & Entertainers (Performers & Composers) OR by their GUARDIANS
skills to include Administrators (Supervisors & Inspectors) & Conservators (Providers &
Protectors) OR by their IDEALISTS skills to include Mentors (Teachers & Councillors) &
Advocates (Champions & Healers) OR through their RATIONALS skills to include
Coordinators (Top Managers & Masterminds) & Engineers (Inventors & Architects).

Ageing Populations (The Third Age), or all ‘Coping Classes’, can choose to participate in any of these
Communities, thus redefining the nature of what a Community means in the digital age. “The E-
Communities.Coop” group was set-up an initiative on Linked-in some years ago to bring the first
decade of global groundwork and research to fruition, a group that was initiated and championed by
VoxWorld.Coop. It is now in a final collaborative drive with this first in a series of three RDI Papers &
VOX Book on USB platform being published which will culminate in the formation of the International
Community Cooperative Organisation (‘ICCO’) with publication of the VOX Book with the backstory in
tandem, using the new pan-European Cooperative Society (SCE) format and structure which is to be
based in Ireland where the idea was hatched and developed.

Better Livelihoods will be underpinned by traded-services that will originate from members’ new ideas,
very often hidden from view, those to be creatively born of Ageing Populations (The Third Age) and
other ‘Coping Classes’; where the primary benefits will emanate back into their Community to
underpin sustainable Livelihoods for them. This will be achieved in a reach-out across-borders,
cultures, and languages to generate social inclusion when supported by a network of change agent
tutors (CATs). It is open-to-all to participate in their own way, including by serving as local champions
at their hubs or global ambassadors at their outlets.

4.3 VOX Co-operative
ICCO is an International Community Cooperative Org to be established under the new pan European
Cooperative Society format - a member-owned and member-controlled organisation born of the third
or social sector but with support of a private and public sectors where applicable.

4.3.1 Description
o The SCE structure will be made up of a General Meeting on the one hand and a
Management Board of Directors with an overseeing Supervisory Board of Directors on
the other hand, in a Two-tier system.
o It will be governed by its Statutes.

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o Each Org member of an SCE will have one vote, regardless of the number of shares
held. The statutes will permit postal voting or electronic voting.
o A minimum of €30,000 in share capital is required to commence global operations.
o Providers of ICCO (SCE) Funding can include - Founding Members, Founding Orgs and/
or Funding Investors - TSO Member Shareholdings, contributions to be set at €1 per
affiliating Community member; aided by Retained Trading Profits; and by a unique
Foundation with Social Purchasing Investment Fund with Matching Funds targeting
Remittances under a Diaspora Project called “Working your way Back Home”.
o It is open to be set up from Scratch ('Ex Novo'), by five or more natural and/or legal
persons resident in at least two EU Member States of the European Economic Area
(EEA), formed under the law of a Member State of the European Union (EU), and
governed by the law of at least two different EU Member States.
o Non-EU member Orgs may be required to open a subsidiary office in Europe (Ireland is
designated HQ location) to comply with terms of admission.

4.3.2 Legal Status
xiv
It is a pan-European Cooperative Society (SCE, Societas Cooperativa Europaea) , for which EU
Statute guarantees equal terms of competition between cooperative societies and capital companies.
The Statutes of the SCE parallels the Statute of the EU Company (SE) adopted in 2001 but has been
tailored to the specific characteristics of the Cooperative Societies. It is the first and only European
Company form which can be established from scratch and with Limited Liability. Registration renders
a Society a body corporate with limited liability. The SCE, like all cooperatives, is a legal entity that
allows its members (physical persons or legal entities) to carry out certain activities in common while
preserving their independence. Formation Lawyers have been identified and will be declared at end of
publication of these RDI Papers and a companion VOX USB Book.

4.4 VOX Organisation
'ICCO' is devised as an International Community Cooperative Organisation, a global entity dedicated
to the Third Sector Organisations. This Third Sector Economy was described by EU Commission’s
Joint Research Centre in their report on the sector as flying “Under the Radar: The Contribution of
xv
Civil Society and Third Sector Organisations to eInclusion ”

The official name has been identified and will also be declared with the RDI Papers and VOX Book
on USB platform with the backstory publications. 'SCE' is the new pan-European Cooperative
Society format chosen in its formation. ICCO (SCE) membership will be open to every representative
third sector organisation, the classifications for which are set out in the four sub-groups at our “The E-
Communities.Coop” Linked-in group – and which may also be geographically defined. The dominant
owners will be its user member organisations, all on a one-org-one-vote basis. It will be a
collaborative body for Communities and their Organisations everywhere and will primarily promote
traded-services in an inter-community drive amongst them. Its focus is on the generation of e-
Livelihoods in the Community through the provision of currently unavailable global services trading.

The VOX Operations in that reach-out will have three dimensions – “Community VOX” Outlets to
access the global Social Purchasing Marketplace, “Community VOX” Ethical brands for Catalogue
content and “Community VOX” Hubs as the homeland infrastructure to support co-creation of new
and ever more innovative content for retailing under their ethical brands. Supporter roles, in the form
of Change Agent Tutors (CATs), will be open to affiliated members of all participating organisations at
VOX Hubs – to be known as “Community VOX” Champions at home, while those abroad will be
known as their “Community VOX Ambassadors, in support of VOX Outlets franchised outlets.
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ICCO will have three Divisions for free-of-charge or underwritten services for Community Brand
development:

o VoxWorld.Coop Ethical Education Academy
o VoxWorld.Coop Ethical Traded-services Centre
o VoxWorld.Coop Ethical Financial Institute

The priority focus of the three Divisions will be Remittances, or Money Transfers with-a-purpose, what
is know as return migration or what VOX calls ‘Working Your Way Back Home’ projects. There
Emigrants who support building their local Community Cooperative will be creating job opportunities
at home for their family and themselves. This is a further advance on the Home Town Associations
activities such as we have seen in Mexico. One of the leading experts in this field is Dilip Ratha,
xvi
Manager of Migration and Remittances Unit, Head of KNOMAD at the World Bank . Their brief
reports: “This Migration and Development Brief reports global trends in migration and remittance
flows, major policy developments, and the Sustainable Development Goal (SDG) indicators for
reducing remittance costs and recruitment costs. The Brief reports new data on recruitment costs, a
potential indicator for the SDG of promoting safe and regular migration. The special focus of the Brief
is return migration, currently a challenging issue globally following the increase in asylum seekers and
undocumented migrants.”

One of the stongest arguments for use of Remittances comes from World Womens Banking, showing
how this vast disparate global fund can be harnessed using technology to drive financial inclusion by
creating a new Social Economy through priority focus on women.

These drivers can be further dramatised for impact by what we referred to as Matching Funds –
where Diaspora Remittances are directed through Credit Unions and there matched by individual
Credit Union Loans, by Government Funds and by NGO cum linked Foundation/Philanthropy funding

5 Ageing Populations (The Third Age) & the Coping Classes
 That ICCO (SCE) is structured as an independent, grassroots, ground-up, global initiative for
Inter-Community collaboration worldwide dedicated to Ageing Populations (The Third Age)
and other “Coping Classes”.

Organisations that represent Ageing Populations (The Third Age) in every country in Ireland, Europe
and Worldwide all share in the same care and concerns. They collectively represent a vast body of
people with so much to give but also with such great needs to be met. When their Orgs come together
to collaborate across borders great changes which we can hardly imagine today become possible.

Charities and Co-operatives alike today possess the inspiring purpose and principles required globally
but lack much-needed funding. Meanwhile, Ageing Populations (The Third Age) and other “Coping
Classes” all want their own Independence - they want a hand-up, not a hand-out; they want people to
help them to help themselves. Materially, many Community Organisations are stand-alone, are not
the full-service, inter-connected global networks that are required right now. They are not presently
structured to give the new leadership required in this digital world. A new kind of dynamic global
Community Co-op Organisation is now called for - one that is open to change, one with the capability
and capacity required to meet the most challenging demands of the Ageing Populations, often digitally

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disengaged. That Org needs four dimensions - responsibility, authority, accountability, and
transparency - to deliver continuously great results. It needs to be an Org willing to collaborate with
the rest of the third/ social sector; in an entity that gives priority to traded-services (online, offline and
mobile) rather than a traditional products base; one that has youth appeal, is more fleet-footed; one
that is inter-connected globally for interactive services, one that does not carry the baggage or the
prior dependencies of old ways. It ought not to have a dependency on Governments, Corporate
Social Responsibility (CSR), Philanthropy funding or on Charitable/ Foundation donations. These are
not insurmountable barriers to-day given available technology, plus the will and the way to float such
a new organisational type now but only an Inter-Community collaboration carries within it the
conviction to deliver such an Organisation.

Their Silent Needs: The Ageing Populations (The Third Age) in all our Communities have many great
needs, requiring urgent solutions. These are led by non-availability of essential services that perhaps
they may not also afford in healthcare and education; with perhaps not enough income to enjoy their
retirement, or to travel to be with their emigrant families and grandchildren; perhaps not enough saved
to retire; some needing to escape from one or even many kinds of poverty; often not having access to
other key services, like online supplementary work; needing a greater security in their old age; or an
even greater need to address big hidden issues like loneliness, lack of esteem or ill health; but most
need the opportunity for active participation in and contribution to their community, one of substance
that reveals their true worth in society.

Their Hidden Skills: Ageing Populations (The Third Age) have more to offer than to receive from
society. They have a lifetime of knowledge, experience and the judgement that they have gleaned
from a life spent in astute observation; have developed a sense of enlightenment and compassion;
possess a great understanding of what care means to society as a whole; have the time and ability to
see, hear and listen until they understand the great needs of others in family or wider community;
have learned to trust and can be trusted; and most often possess the priceless insight into the
richness and values embedded in their culture - all invaluable assets to pass on as gifts to the next
generation that which can only be honed and borne from the school of life.

Exploring New Ideas - When simply asked, older people often reveal rare insights into the way life
really works for people. Together, they can generate a raft of hitherto undiscovered new and often
powerful ideas that have not yet perhaps been even fully articulated, let alone listened to,
opportunities often lost on the trails of otherwise busy lives. These ideas, unless revealed, remain
without understanding, appreciation and risk great opportunities being lost to the generations that
follow. We know that when an idea is developed into a solution in any one Community, it can benefit
people in every Community. Consider then how older people could integrate themselves into not just
charities and cooperatives, but all manner of social enterprise in any area of value to their or to other
Communities. Consider how they could co-create solutions from new ideas for the collective benefit of
both themselves and communities in general – either on their own or within a third sector org. These
are lives full of promise.

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6 VOX – The Community Operations
6.1 VOX Community Circles
These are located at hospitable Meeting Points of choice, called Parlours, where people meet weekly
around a table for coffee and good conversation with other people who share their same values while
seeking to address together what most matters to them in their lives. Engaging at Cafes in the Village,
High Street, NGOs, Diversity Employer Cafes and at Tourist Hotels, Culture Centres, etc they confront
the big social issues of the day and find innovative ways to improve their collective Lives and
Livelihoods.

A Community Circle is a meeting or hospitality point for indispensable social engagement, a place of
social inclusion that often the brainchild of a Community Hub that follows; perhaps an internet access
point or telecentre, or lifelong learning, often a crucial nearby roadmap to greater community
involvement. Such a Circle can be operated informally with the support of any local cafe, hotel,
college, library, community centre or other community meeting point. Ageing Population members
can become community champions or ambassadors. They could equally choose to become a Change
Agent Tutor - becoming tutors of digital, social, economic or financial literacy as needed everywhere -
or a Tutor for “Show How-to XYZ” ideas, what they know best from life experience. In so doing they
can generate valuable extra income while providing the tools of access to a better livelihood for
others. Every participating Community will have its own particular, contributions and motivations to
take it forward from there.

6.2 VOX Community Hubs
 That it is adopting the pan-European Co-operative Society (‘SCE’) format, a new corporate
cooperative structure as created for global co-op trading across European and World borders.

Essentially the role-model goal is for the establishment of a VOX Hub in every County, ultimately in
every Village, for the primary benefit of the four main beneficiary classifications, all together known as
the 'Coping Classes'. Every County Hub would support their local Villages and service their local
County Branch of ERIUVOX which would be its brand’s custodian as well as a founding member of
ICCO (SCE). Every participating Ageing Population Org would be represented at ICCO (SCE) there
through their shareholdings, voting power and “Community VOX” supervisory board member.
Collectively, all ICCO member orgs’ aim is to add considerable social value as social innovators,
getting started as social Change Agent Tutors. The purpose is to co-create new innovative content for
their ethical brands through new added value ideas that may have been gleaned from or perhaps
born of their experiences, life crises or obstacles that were met along our journeys through life. These
would then underpin their Livelihoods in a digitally driven and more socially aware age; co-creating
traded-services of and for themselves and with others in cooperation. Essentially, Ireland will be the
Social Innovation Island (SII) centre for the provision of a complete range of support through VOX
managed-centre-services, to be provided on demand by authorised providers, in order to assist in co-
creation of their “Community VOX” Ethical brands – providing VOX customisation, e-commerce,
artificial intelligence and other requirements in support.

One typical Service Provider for a VOX Community Hub would be a Telecentre such a member of
xvii
Telecentre.Org Foundation . “Telecentre.org is a global program managed by Telecentre.org
Foundation that supports the establishment and sustainability of grassroots level telecentres. These
telecentres—public places of access to the Internet and other digital technologies that help promote
personal and social development—offer crucial services, skills and opportunities to people living in

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remote and rural locations around the world.” Their Mission is “To increase the social and economic
impact of information and communication technologies in communities around the world by leading
the global telecentre movement towards innovation, relevance, and sustainability; serving as a hub for
knowledge sharing and collaboration among telecentre and ICT4D Stakeholders; and creating
opportunities for individuals and communities through relevant training, content, linkages, and
services.” A Telecentre is a public place where people can access computers, the Internet, and other
digital technologies that enable them to gather information, create, learn, and communicate with
others while they develop essential digital skills. Telecentres exist in almost every country, although
they sometimes go by a different names including public internet access center (PIAP), village
knowledge centre, info-centre, community technology centre (CTC), community multimedia centre
(CMC), multipurpose community telecentre (MCT), Common/Citizen Service Centre (CSC) and
school-based telecentre. While each Telecentre is different, their common focus is on the use of
digital technologies to support community, economic, educational, and social development—reducing
isolation, bridging the digital divide, promoting health issues, creating economic opportunities, and
reaching out to Youths who are not in education, training or employment (NEETs), .

6.3 VOX Community Ethical Brands
 That the “Community VOX” goal is to become the most recognisable Brand of Social Inclusion
in the World for the primary benefit of the ‘coping classes in society where participating
organisations can be defined by their geographical borders, and/ or by their Arts & Culture,
Social Sector, Life-work, Life-skills or Tourism Orgs.

Working together with public and the private sector service providers, the aim is to co-create VOX
Ethical brands in every participating County Community, being those that want to cooperatively and
powerfully showcase their innovative ideas, retail them as services through authorised VOX Outlets
formats worldwide.

Thus an Ageing Population Org in any country can choose as its “Community VOX” brand that
country’s VOX brand, or their regional VOX brand, or perhaps the World VOX brand; they could,
alternatively, choose one of their self-defining Arts & Culture, Social Sector, Life-work, Life-skills VOX
brands. Their choice will depend on that VOX brand with which they most identify and thus help co-
create.

There, ICCO (SCE) sees Education as its first essential service, the greatest gift of all and our starting
point. Pre-requisite programmes will be promoted and driven through authorised and affiliated
Change Agent Tutors (CATs) in every participating Community, at home and abroad; followed by e-
skilled services as matched to services-in-need due to global shortages worldwide viz. teachers,
carers/ nurses, ICT providers. The big difference here is that the primary benefit from all ICCO (SCE)
activities of “Community VOX” ethical brands will emanate into the Communities to underpin
Livelihoods of the Ageing Populations (The Third Age) and the ‘Coping Classes’ in general.

6.4 VOX Ethical Retail Outlets
 That this ICCO (SCE) Entity will be located in Ireland, who have a long history of care and
concern for people in countless countries worldwide for many generations, and designed to
work in tandem with local Social Innovation Hubs through the provision of support services.

The ICCO (SCE) will be an aggregator of “Community VOX” ethical brands and so Ireland is an ideal
location with its long and deep Social Marketplace identity - born of generations of teachers, nurses,
doctors, missionaries and lawyers who in their travel activities gave so much care to and showed so

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much care for so many people throughout the world over the centuries. The Irish continue to follow
those same social corridors today. They have left a deep and discernible footprint wherever they went
in the world, memories now preserved wherever its 80 million Diaspora reside today, 36 million of
whom reside in America. Similar stories apply to every nation’s Diaspora through few claims to match
the credentials of Ireland to call themselves an Emigrant Nation.

Priority locations for interface with Diaspora Communities can be identified at their frequented
Hospitality and other locations – cafes, hotels, internet access points, telecentres, local hubs,
libraries, shipping desks, airports and many other hot spots.

6.4.1 Programmes - Inaugural
After the prerequisite Literacy education and optional e-skills programme, the Inaugural Programme
envisaged is that of Virtual Social Tourism, focusing on Roots & Replicas and their cachets of culture.
This is of particular interest to Ageing Populations, often a reservoir for such knowledge through
Family Trees and Social Memories or Storytelling. Community Hub revenues generated will then be
targeted in a priority provision of locally affordable Wellness & Homecare services. The first interfaces
will be in form of pre-formatted “Community VOX” USB cards and sticks, Voucher-Cards, and point-of-
sale (POS) packaging.

Consequently, Diaspora purchasers or users of “Community VOX” USBs will be able to collect over
time their own Cachet of Culture in the form of Culture Libraries from Home – compiled of homeland
content of place, interests or activities. They can complete their collections or compilations in a
veritable festival of world cultures, available for their use 365 as they wish. They will be able to
understand much better, to appreciate and respect their own as well as each other’s culture much
more. Most of all, they will learn how to not just connect but stay connected and involved in their
Brands through trade, to collaborate in entirely new ways with the under-served and disadvantaged in
their communities. Through this medium, they can also deliver or receive via their “Community VOX”
vital services at affordable prices, including new e-services in education, healthcare/ wellness, and
hospitality - generating new e-jobs while doing so. It's an exchange of culture that will fuel
understanding rather than division, celebrate diversity and underpin livelihoods for benefit of all our
“Coping Classes” today, driven by their Diaspora Communities and, materially, for the ultimate
benefit of their own people and ultimately themselves.

These first Programmes as dedicated to Virtual Social Tourism will reflect the dominant themes of
longing and belonging that variously inhabit the world of all Diaspora people, whoever and wherever
they are. For some those Roots will mean the genealogy trail with family tracing. For most, it will be in
the retail purchasing of culturally inspired books, the music, the sports, the dance, the arts, the crafts,
online services -whatever aspect of their Culture most appeals to them. There, the first interfaces of
ERIU “Community VOX” Voucher-cards, USB memory cards and POS dispensers will promote
awareness and impact through VOX customisation, co-branding, co-marketing, sponsorship - and
with optionally have dedicated the more local county, district, province or activity chapters too.

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7 VOX – The Community Service Providers
7.1 VoxWorld.Coop Global Networks
xviii
VoxWorld.Coop is a registered user of the DotCoop (.coop) domain , the distinguishing domain of
the Co-operative movement since 2005. It is an informal organisation, whereas the provision of the
potential of a new collaborative entity for the Third Sector for many years - it will now is ready to
support Co-operatives and Third Sector in general as an Authorised Services Provider enabler at
Hubs and Outlets, and in co-creating “Community VOX” ethical brands. It has access to the Open
Platforms necessary for worldwide trading – whether online, offline and over the smartphone.

VoxWorld.Coop has been promoting worldwide the idea of ICCO (SCE) being the way forward in
Community Development, promoting new ways of leveraging Diaspora Remittances, unique Matching
Remittance Funds concepts (at CUs), Co-Marketing partnerships, sponsorships and new ideas in
Member interfaces, all designed to underpin countless Livelihoods opportunities through a campaign
for social inclusion.

It has exclusive access for use of the VOX LABS Ethical Model, a unique ethical franchisor model for
operation through retail franchises via a catalogue of innovative programmes and point-of-sale
interfaces – notably - Culture Showcases and Smartshops.

7.1.1 VOX Trade Catalogue – Franchise Service Providers and Consultants
No one organisation possesses the multi-skills required to service the vast scale and worldwide reach
of the Ethical Marketplace – crossing borders, cultures, and languages while doing so. The VOX
Trade Catalogue listings introduce another way of doing this – flexible E-Teams, designed to meet the
specific requirements of each “Community VOX” ethical brand and their content providers as
custodian organisations.

7.1.2 VOX Content Catalogue – Ethical Content Product and Service Providers
The customisable VOX LABS Model is brought together with participating Community Ethical brands
in a VOX Content Catalogue to deliver co-branded and co-marketed “Community VOX” content,
typically in the form of traded-services. ICCO (SCE) will focus on how the ‘Coping Classes’ can
transform themselves as the ‘Creative Classes’ instead of through the process of co-creation of their
“Community VOX” umbrella brands.

Our VOX LABS model-based approach differs from Aid-based solutions in that it is a Trade-oriented
solution, where recognising that the coping classes in one Community can be the providers of the
new ideas that people in other Communities can consume/ use anywhere, and vice versa. Ageing
Populations (The Third Age) are not routinely consulted in advance, yet know their particular world
they live in best and what is urgently needed. The ICCO can provide the toolbox of enablers for inter-
connection for interactive trading together, with distribution at outlets for traded services, and
especially for those yet to cross the digital divide. In this scenario, ‘everyone is a teacher and
everyone is also a learner’, the options are as many as they are new.

8 About “Community VOX” – the Road Ahead
And so, on this trail forward, we all feel compelled to get to the virtual mine face to help make this
happen, where we individuals that care morph into new roles as participating Change Agent Tutors,

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EriuVOX - IONA VOX – Europa VOX– World VOX
“When we speak with One Community Voice, there is no them and us - there is just us.”
Twitter: @eriuvation LinkedIn:The E-Communities.Coop Email: labs@voxworld.coop
Promoted by: www.voxworld.coop Research, Development & Innovation by: VOX LABS
© Copyright 2018 16 July 2018
1. The Awakening - “Be the Change you want to See in the World” (Mahatma Gandhi)

Content Creators, Users of Services, Service Providers, Investors, Consultants Champions or
Ambassadors to “Community VOX” ethical brand(s). Here we can inspire others, moving virtually with
fellow-traveller organisations that hold similar beliefs and share in the same goals.

Apart from leading organisations in each of the five designated Communities with their separate
sectors in Ireland - there would be priority involvement for every County with the unique GAA (Gaelic
Athletic Association whose Museum at the awe-inspiring Croke Park tells its own compelling,
authentic story of the last 100 years and more; a community cultural organisation of our origins that is
organised in every County 32 in every Village, each with their local anthems, songs and heroes. It
bonds Cities, Towns and Villages in all its activities – participating together as either amateur players,
officials or fans. Uniquely, within the GAA there is their great story of hurling as well told in the book:
xix
“A History of Hurling ” by Seamus J. King (2005), tracing it back as “an ancient game, peculiar to the
Irish…purporting to date back to 1272 BC”. Seamus started writing about the Gaelic Athletic
Association (G.A.A.) in the seventies and has produced an impressive body of work since. He has a
deep love for the game of Hurling, capturing its history and spirit for current and future generations.

Another extraordinary Cultural Organisation exists in Ireland too, with Farming roots dating back to
1931 and called The National Ploughing Association (NPA) which was born of the farming sport of
xx
Ploughing, a story brilliantly captured in the 2017 book: “A Ploughing People : The Farming Life
Celebrated - Stores, Traditions, The Championships” by Valerie Cox. It is described as a journey into
the heartland of rural Ireland, in words and images, from the 1930s to today…to meet the characters
behind the Ploughing Championships…to witness the traditions and stories from a changing way of
life where Community Spirit remains central. NPA claims that it now “holds the biggest National
Ploughing Championships (NPC) in the world, where over 320 competitors participate in the National
Finals; to cater for 19 All-Ireland Ploughing Title Classes; is Ireland’s primary Agricultural Exhibition,
and holds one of the largest Agricultural Events in Europe; with many international visitors, exhibitors
and delegations from right around Europe and from as far afield as New Zealand now participate; that
events have up to 1,100 trade stands which exhibit billions of euro worth of the most modern agri-
equipment in the world on exhibition at the Championships”. Its power in unification is personified in
the National Ploughing Championships which in 2017 attracted 291,500 people over three says.

OVERVIEW: We don't need to be reminded what we all know in our hearts, that the world is in a
grave place right now; that for us to do nothing is not a viable option anymore; that dire Poverty and
Corruption are at the root of much of the evil that feeds into our troubled world; and that we realise its
is also the source of so much sadness, grief, and desperation. We know in our heart of hearts that the
problem is man-made, and that the solution rests in all our heads this time, if not in our hands, like it
did a century and a half ago in Famine Ireland. This time that solution is another kind of gold that is
open for all to discover and that is born of no more than the inspiration that is carried within all of us –
we call it EriuVox: An Ethical Voice for Ireland. Anything is possible when moving together as one,
just like it's always been the case down through time – as one united, ground-up initiative, through
inter-community collaboration. EriuVox is envisaged as an integral part of IONA VOX (An Ethical
Voice for Islands of the North Atlantic, including UK) and together an integral part of Europa VOX for
European Community, and ultimately an integral part World VOX, including all the Continents. Interest
in involvement alone will dictate the order and timing of those events.

As always that move will likely be led by those most enlightened in our Communities, these led by our
Ageing Populations (The Third Age) through their local Orgs, being those who most Care most ‘about’
them (not just ‘for’ them), their people who care most about the kind of world we now live in, about our
true purpose in that world, and about the kind of world we want to leave for our children and grand-

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EriuVOX - IONA VOX – Europa VOX– World VOX
“When we speak with One Community Voice, there is no them and us - there is just us.”
Twitter: @eriuvation LinkedIn:The E-Communities.Coop Email: labs@voxworld.coop
Promoted by: www.voxworld.coop Research, Development & Innovation by: VOX LABS
© Copyright 2018 16 July 2018
1. The Awakening - “Be the Change you want to See in the World” (Mahatma Gandhi)

children. In a word, the “Community VOX”, USBs, Voucher-Cards, and POS are all about Care - the
care we hold in our hearts for other people, planet and indeed our purpose in life and not just all about
profit and wanton greed that consumes the corporate world and fuels the Inequality Divide. It’s that
kind of Care that matters most in society today. Together we can address it together by delivering one
real, lasting and impactful solution, that really Cares About People.

i
“Birth of the Chaordic Age”, book by Dee Hock, founder of Visa Card International
ii
“Co-operative Enterprise: Building a Better World”, book by MacDonald, Wallace & MacPherson
iii
“Fight Inequality Alliance”
iv
http://www.deewhock.com/
v
https://www.ica.coop/en/co-operatives-adopt-co-operative-marque
vi
“How the Irish Saved Civilisation: The Untold Story of Ireland’s Heroic Role from the Fall of Rome to
the Rise of Medieval Europe” by Thomas Cahill
vii
“Wherever the Green is Worn”: The Story of the Irish Diaspora, 746 page book by Tim Pat Coogan
viii
“JFK In Ireland: Four days that changed a President”, book by Ryan Tubridy
ix
“Great Irish People”, book by Seamus Moran
x
“The Life and Works of William Butler Yeats”, expo at National Library of Ireland
xi xi
“Political Corruption in Ireland 1922-2010: A Crooked Harp ” by Dr Elaine A. Byrne
xii
“Tracing your Irish Ancestors: The Complete Guide” by John Grenham
xiii
“The Nature and Creation of Chaordic Organizations”. https://thesystemsthinker.com/the-nature-
and-creation-of-chaordic-organizations/
xiv
“The European Cooperative Society (SCE)” https://ec.europa.eu/growth/sectors/social-
economy/cooperatives/european-cooperative-society_en
xv
“Under the Radar”: The Contribution of Civil Society and Third Sector Organisations to e Inclusion
http://publications.jrc.ec.europa.eu/repository/bitstream/JRC65414/reqno_jrc65414.pdf
xvi
Dilip Ratha, Manager of Migration and Remittances Unit, Head of KNOMAD at the World Bank
xvii
“Telecentre.Org Foundation”
xviii
https://domains.coop/
xix
“A History of Hurling” by Seamus J. King
xx
“A Ploughing People: The Farming Life Celebrated - Stores, Traditions, The Championships” by
Valerie Cox.

Page 20

EriuVOX - IONA VOX – Europa VOX– World VOX
“When we speak with One Community Voice, there is no them and us - there is just us.”
Twitter: @eriuvation LinkedIn:The E-Communities.Coop Email: labs@voxworld.coop
Promoted by: www.voxworld.coop Research, Development & Innovation by: VOX LABS
© Copyright 2018 16 July 2018