#Justice4Life Rally Captain

Now is our opportunity to ensure a solidly pro-life Supreme Court for years to come. With one more pro-life Justice, we
can guarantee the protection of the preborn and their mothers, conscience rights, and freedom of speech. That is why
Students for Life of America has complied this #Justice4Life Rally Captain Kit for any pro-life activist or pro-life group that
will commit to organize a rally in their community on Saturday, August 11th to call on U.S. Senators to support and
confirm President Trump’s Supreme Court nominee.

In this kit, you will find talking points, media advice, and tips for how you can organize your own rally in your community.

Our team at Students for Life of America is here to help and support you in this endeavor. If you have any questions
about how to use this kit, please feel free to email the SFLA Regional Coordinator in your area or e-mail Matt Lamb at
mlamb@studentsforlife.org. You can also reach Students for Life headquarters by calling (540)834-4600.

Thank you for your dedication to protecting the preborn and their mothers by supporting a Supreme Court nominee
who will help to overturn one of the most tragic rulings in our nation’s history. We are so excited to partner with you on
this exciting and important effort. Together, we will see save lives and women spared as the beginning of the end of
abortion in near.

For Life,

Kristan Hawkins
President, Students for Life of America
TABLE OF CONTENTS
I. Letter to the Editor
A. Introduction
B. Additional Talking Points
II. Organizing a Rally
A. Introduction
B. A Snapshot Guide
C. Before the Rally
1. Volunteers
2. Materials & Resources
D. During the Rally
E. After the Rally
III. Choosing a Rally Location
A. Introduction
B. Recommended Locations
IV. How to Obtain a Permit
A. Introduction
B. When Do I Need a Permit?
C. When Do I Not Need a Permit?
D. Permit Guidelines
V. Inviting Speakers
A. Introduction
B. Who to Invite
C. How to Invite Speakers
D. Preparing the Speakers
E. After the Event
VI. Creating an Agenda
A. Introduction
B. Sample Agenda
VII. Promoting Your Rally
A. Introduction
B. Promotion Tools
C. Sample Tweets
D. Sample Email
VIII. Media Kit
A. Introduction
B. Tips & Tricks
C. Background Information
D. Sample Media Advisory
IX. Sample Press Release
X. After the Rally
I. LETTER TO THE EDITOR
Introduction
One way to spread awareness to your community is by sending in a Letter to the Editor to local newspapers. Politicians
do not want to see bad coverage in their local papers, as they know that people who read local papers are often
politically engaged and will likely be casting their vote in the next election.

A good Letter to the Editor is about 150-350 words, but make sure to check with each paper for their specifications,
which are usually printed online. Since the main focus of your letter will be encouraging support for the Supreme Court
nominee, you will want to make this clear from the beginning.

Sample Letter

Dear Editor:

The Senate has an opportunity to confirm a solid Supreme Court justice. Senator [insert name] should vote to confirm

Judge Kavanaugh. A country like ours that values freedom and democracy would benefit from a fair-minded judge like

Judge Kavanaugh.

NAME
ADDRESS
PHONE
EMAIL

Additional Talking Points

Before you start making phone calls to your U.S. Senators and writing letters to local newspapers, you need to
make sure you have solid and simple talking points to use. Remember that you will likely be trying to convince
someone who does generally not agree with you, to take what you say seriously. Here are some key talking
points when speaking to a reporter, a Senate staffer, or U.S. Senator themselves.

● We deserve a fair-minded Supreme Court justice.

● Judge Brett Kavanaugh is well-qualified. He has repeatedly ruled in favor of religious liberty and free-speech
rights.
● Pro-life advocates deserve to have a fair hearing on important issues.
● A good judge will hear both sides of the argument, and Judge Kavanaugh will do just that.
● Judge Kavanaugh will put principle over politics.
● Many people voted for Donald Trump because he said he would appoint good federal judges and justices, and
the Senate should confirm Brett Kavanaugh and respect the wishes of the American people.
● Every citizen should want a Supreme Court that will hear all sides of an argument and put aside personal
political views; Judge Kavanaugh will do that.
II. ORGANIZING A RALLY
Introduction
A rally is a great way to gain media coverage for our efforts and pressure politicians. Rallies do not have to be
complicated to organize. The prospect of organizing a rally in your community may sound overwhelming at first, but
taking it step by step and staying on top of all the moving parts will ensure a smooth, successful event.

A Snapshot Guide

1. Participation
To organize a rally, you will want to estimate how many people you expect will attend. You can do this by meeting with
other pro-life groups and like-minded community members to see what sort of interest there is.

2. Location
Ideally, you want a place that is recognizable, public, and convenient. Some places to consider are: outside of a Senator’s
constituent office (HIGHLY RECOMMENDED), in front of a Planned Parenthood, or perhaps in front of a court, if there is
one nearby. Remember to look for a place that is easily accessible by car and by public transportation to make it easier
for people to reach; this is especially important if you are in a college town where many people may not have cars.

3. Reservation
Look into what it takes to reserve a spot. You can do this by calling the office of wherever you plan on holding your rally.
For example, if you want to reserve a spot in a public park, this would likely be the city or park district. If it is in front of a
government building, you can ask that specific building. You may need to call your city to see if you they will require you
to have a permit for rally, amplified noise, etc. Call our team at Students for LIfe, 540-834-4600, anytime if you have
questions about this step!

4. Advertising your Rally

You can create simple invites in Microsoft Publisher or ask someone you know who is good with graphic design to design
an invite. A good invite will include the location, time, and contact information. You should email this to other pro-life
groups, student groups, and local churches in your community. Other groups like the Knights of Columbus or County
Republicans would be good to invite. Creating a free Eventbrite or Facebook event is a great way to keep track of
responses and collect contact information. A reminder email and text message the day before and the day of are always
helpful!

5. Media
You will definitely want to contact the media. A good place to start is the reporters at your local newspaper who cover
local politics, such as city council activities, school board meetings, and referendums. However, since this is also about a
federal Supreme Court justice, you should look for people who are covering Senate and House elections too or people
who cover the courts (depending on how large a city you live in, this could be the same person or multiple reporters).
When contacting the media, it’s good to start by sending out information a week (or more) ahead of time. Subsequently,
reach out again the day before and the morning of. A team of two to three volunteers could work through a list of local
TV and newspaper reporters in about an hour. To garner TV coverage, you will want to look for the assignment editor or
news desk. You can usually find this under “Contact Us” on the station’s website.

6. Speakers
Make sure to line up a roster of influential speakers from your community. These include people with ties to businesses,
churches, and non-profits because they will help attract media attention, plus they have a built-in audience. Remember
to ask your speakers to promote your rally and invite their contacts. Consider asking a local minister to open the rally
with a prayer. Make sure to distribute the list of speakers to the media beforehand, as this will help you gain coverage
for your rally.

BEFORE THE RALLY

Volunteers
It may be tempting to try to conquer the rally planning all on your own, but remember that the best leaders know how
to delegate. It helps take some pressure off the organizer and gives the volunteers a sense of pride and ownership. You
don’t necessarily need to fill every one of the following positions, but take a look at the list and decide which volunteer
roles would be helpful for your unique rally.

● Volunteer Coordinator – If you have a lot of volunteers, find someone who can manage them. This includes
follow-up to make sure tasks are accomplished. This coordinator should be able to answer questions and be
available by phone and email.
● Media Relations – This volunteer will be the point of contact for all media inquiries regarding your rally, and is
also responsible for contacting media about the event. Refer to Step 5 of the Snapshot Guide for media tips.
● Social Media – There should be one person solely responsible for social media to promote and share the event.
He/she will create an event on Facebook and build buzz about it on other social networks like Twitter and
Instagram. If possible, this person should be available to tweet and post pictures/updates to social media live
from the rally. The social media person doubles as your photographer/videographer, specifically looking for
images of the crowd, young people, great signs, counter-protestors, and speakers. See Section C of “Promoting
Your Rally” for sample tweets.
● Church Liaison(s) – Local churches are fertile ground for getting people out to your rally. A volunteer should be
responsible for coordinating outreach to churches in the community and surrounding areas.
● Equipment Manager – This person will be in charge of obtaining a sound system and staging/podium for your
event. Many churches or pro-life organizations have equipment you can borrow, or at least know where you can
get it. The volunteer will be responsible for setup and teardown of this equipment as well as running the sound
system during the event (or delegating it to someone).
● Contacts Manager – You will want to have a way of contacting all participants and everyone interested in the
rally. It is helpful to have one person who can be responsible for gathering contact information and keeping
records. This volunteer should also recruit more volunteers to walk around the rally with clipboards and sign-up
sheets.
● Ambassadors – You want as many people as possible recruiting others to come to the rally. Give them flyers and
sign-up sheets with instructions to talk about the rally to everyone they know (family, friends, co-workers,
church members, etc.) You can even assign volunteers to be responsible for promoting the rally to specific
audiences.
● Sign Distributors – You will need two or three volunteers to pass out signs to rally attendees. Having a solid
presence of consistent signage is good for messaging and pictures.
● Police Liaison – Assign one person to coordinate and communicate with police. This person will also be
responsible for securing the permit (see section IV. How to Obtain a Permit). You may also want to recruit
people to be marshals or security and be the point of contact if there are any disruptions.
 ● Head Counter – You’ll want to know how many people came to the rally! Have one person count/estimate the
number of people there and don’t forget to share that with the SFLA team when you submit your recap and
pictures/video. You can send the recap with pictures/video to Comms@studentsforlife.org

Materials & Resources

● Sound Equipment:
If you are permitted to have amplified sound, plan this out prior and make sure you have someone who knows
how to operate it. There may be someone in your local pro-life community who regularly does sound for rallies
and events like this. Ask other pro-life leaders or check with local churches to see if they have something you
can borrow. Mobile sound systems can also be rented. In a pinch, a good bullhorn will do the trick.
● Water:
Offering water to speakers and volunteers is always appreciated. Consider asking for donations ahead of time to
prepare for the cost.
● Stage:
Depending on the size of the crowd you are expecting, you may want to bring a stage. These can range from
simple boxes to elaborate set-ups. If you have something available to you (from pro-life organizations, churches,
etc.), go ahead and use it. Otherwise, take advantage of the features of your rally site. Set up on the steps of a
building, on a curb, or on the rise of a hill. You should also have a podium (or even just a music stand) for
speakers to place notes on. Again, local pro-life organizations or a local church should be able to provide these.

DURING THE RALLY

*Have copies of any permits on hand in case any authority asks to see them.

● Volunteers:
Your volunteer coordinator should be in charge of managing the volunteers during the rally, making sure that all
of the assigned tasks are accomplished. It may be helpful to create a checklist with who has been assigned to
which task. We suggest using Whatsapp (or something similar) on your smartphones as an easy method of group
communication.
● Speakers:
Have an agenda printed out for each speaker so they know when they will be speaking and for how long. You
should assign one person to make sure that all speakers are present, know where to go, and have everything
they need. See the section on “Creating an Agenda” for more tips on working with speakers.
● Materials/Resources:
All materials listed in the “before” section should be accounted for and set up before the rally. You should also
have a box of emergency supplies, including duct tape, scotch tape, scissors, markers, notebook, clipboards,
pens, batteries, first aid kit, water, snacks and anything else you may need during the day. Test all sound
equipment well before the rally starts.
● Signs:
If you’ve signed up through our website, we will mail you rally signs you can use. Freel free to make your own
though! Use hashtags and slogans like #AnotherGreatJustice, #Justice4Life, #ConfirmKavanaugh

● Set-up:
 Remember that your audience is as much the cameras and media as it is the people there. Set up your rally to
accommodate members of the media, but also focus on getting your messaging out front. For example, you
should have a group of young people and women standing behind the speakers and holding your signs.

AFTER THE RALLY

● Clean-up:
Your main task after the rally is to clean up. Leave the space as it was when you arrived. Gather your volunteers
together to break down the stage and sound equipment, as well as clean up any trash or signs that have been
left behind.
● Follow-up:
Thank all your volunteers and speakers for their help. Thank you cards are always a nice touch. Send a follow-up
email or text to all attendees to thank them for coming and remind them of the action item(s).
III. CHOOSING A RALLY LOCATION
Introduction
The focus of the #Justice4Life Rally is to call on your U.S. Senators confirm Judge Brett Kavanaugh. The ideal location will
call attention to that, however there are other factors to consider, such as how easy it is to get there, the number of
local pro-lifers, and media. For example, in some states the state capital is actually a relatively small city, or far away
from the population base. In those circumstances, it is better to hold the rally in a major population center.

Recommended Locations:

● Politician’s Office – The best option is outside your U.S. Senator’s district office. After all, it is his/her vote we
need to confirm the SCOTUS nominee. Try to find a date/time during which the Senator will be at their district
office.
● State Capitol – If you are hosting your rally in your state’s capital city, the rally should be held in front of the
state capital building. If you’re unsure of the best place on capitol grounds to hold the rally, contact other local
activists or our team for help.
● Planned Parenthood – As the nation’s largest abortion vendor, Planned Parenthood is always a good place for a
pro-life rally. Find a facility where Planned Parenthood commits abortions, refers for abortions, or has a
corporate office.
● Local Government Buildings – If there is no Planned Parenthood location in your city, a local government office
can also be a good location. These sites will be well-known to the media and fellow pro-lifers.
● Public Park or Plaza – If none of these options are available to you, a well-known public park or plaza will do the
trick.

There are some other factors to keep in mind when choosing (and advertising) your rally location. You want a location
that is well-known and easy to find. You don’t want anyone getting lost on the way! Many state capitols have massive
grounds, so be clear on where exactly you are holding your rally. You also don’t want to be in a space so huge that it
dwarfs the size of your crowd. Look for somewhere that won’t look nearly empty or sparse for pictures and videos.

Consider parking and transit options. You want to be close to somewhere rally attendees can easily park or walk from
public transportation. Check out the area beforehand and promote parking and transit options. You want to make it as
easy and stress-free as possible for people to attend.
IV. HOW TO OBTAIN A PERMIT
Introduction
While we all have the right to free speech and free assembly, most city governments require permits for public rallies
and events. Because these rallies are happening very soon, you may need to be very persistent to get your permit
approved. Most authorities require a minimum time period for permits, however such requirements cannot be used to
prohibit rallies and protests in response to recent events.

When Do I Need a Permit?

You will most likely need a permit if you are holding your rally on the grounds of a government building or in a public
plaza or park. Events using amplified sound or requiring any street closure also generally require a permit. Call, don’t
email, the general information number (state police for state capitol buildings) at your site and ask who you need to talk
to about getting a permit for a rally. If a permit is not needed, they will still appreciate being notified of your rally.

When Do I Not Need a Permit?

If you are holding your rally on private property, you will need permission from the property owner. For rallies on public
sidewalks (e.g. abortion facility), permits are generally not required. However, we still recommend checking with the
local police to be sure, thus notifying them of your rally so they can be prepared for any conflicts that may arise. When
holding a rally outside an abortion facility, you need to know public vs. private property. Your local police department or
city government can help you determine that.

Permit Guidelines
When completing your permit, there are a few things to keep in mind:
● Provide the start time of your rally. To account for time to set up and tear down, apply for a permit that covers
from about 2 hours prior to 1 hour after.
● Be sure to get permission to use sound amplification even if you don’t think you’ll need it.
● Try to give a realistic estimate of attendance. Overestimating could trigger extra restrictions, and
underestimating will not allow the local authorities to properly prepare.
● Double (and triple!) check all information on your permit. You don’t want to give the police any chance to deny
your permit, especially on a technicality. Something as small as having the wrong date or name could cause
problems.

Our team is able to help you through the permit process and any complications. If your permit is denied, contact us
immediately for assistance. Our legal team will help you navigate (for FREE) through any unconstitutional delays and
limits on your free speech rights. For help finding, or completing your permit, or if your permit is denied, contact Matt
Lamb at mlamb@studentsforlife.org or by calling SFLA HQ at (540)834-4600
V. INVITING SPEAKERS
Introduction
You want to invite speakers to your rally who will help promote the message and represent our cause in a favorable
way. Contact them as soon as possible, even if you don’t have all the information available. It is best to get them on
board and get your date on their calendar as soon as possible. Having big name speakers will also help with press
coverage and rally attendance.

Who to Invite
The speakers you invite should be dynamic and have compelling stories. This is a rally, so speakers should be energizing
and encouraging the crowd. Use your contacts in the local pro-life community to find speakers who represent the
mission of the rallies. At least half of the speakers should be women, with a focus on younger women. Here is a list of
some people in your community you should reach out to:

● Presidents of Students For Life groups (we will help with this)
● Directors of Family Policy Councils
○ Find them here: http://www.citizenlink.com/state-groups/
● Leaders of local and state Right To Life affiliates
● 40 Days for Life leaders
● Silent No More speakers
○ Find local speakers here:
http://www.silentnomoreawareness.org/rc/regionalcoordinators.aspx?countryID=139
● Sidewalk counselors
● Local activists
● Other local pro-life leaders/national leaders who live in your area

How to Invite Speakers

This may seem very obvious, but isn’t necessarily so. Especially with the short time between now and the rallies, you will
need to cut through the red tape as quickly as possible. For bigger name speakers, there will be layers to work through.
Don’t rely on just sending an email and waiting for a response. Call as high up as you possibly can. Instead of calling
general information lines, call the person you know who is closest to that speaker, such as a personal assistant. Leverage
the relationships you have and ask other pro-life leaders who they know. If other people have relationships with
potential speakers, ask them to help connect you or to reach out. Our team can also help you with relationships that we
have in your community.

Preparing the Speakers

The speakers will need as much information as possible. The following are a few items you will want to get to them:
● Time and date of rally
● Agenda and schedule for the day, including when they need to be at the rally location, and who they should
speak to when they arrive
● How much time they will have to speak
● Rally location and how to get there
 ● A sample email (included in this kit) for the speaker to send to their organization’s list, inviting their followers to
attend
● Talking points for the rally (included in this kit)
● What the stage setup will be, and what type of microphone or sound amplification will be used
● Get a short bio to use when introducing the speaker
● Contact info for the speaker coordinator of your rally
○ Ask for the speaker’s contact info, so you can communicate with them leading up to and on the day of
the event
● Check in with the speaker the day before your rally to ensure she has everything she needs and to remind her of
the details

After the Event

Don’t forget to follow up and thank speakers for their time. Sending a thank you card is always appreciated. You should
also be gathering the press coverage to send over to speakers, as well as pictures and other information about the
event. You want the speakers to know the impact they had, thus making them likely to attend future events.
VI. CREATING AN AGENDA
Introduction
An effective agenda is essential for a successful event. Rallies should be efficient and punctual in order to be respectful
of everyone’s time. If your event runs long and people begin to leave, your rally looks more sparse, and those people are
less likely to come back for future events. Rallies should be no more than 40 minutes, and each speaker should each be
given about 3-5 minutes. Higher profile speakers can sometimes be given some extra time, especially if they are a big
media draw. Big name speakers should be scheduled towards the beginning of the rally. Make sure that speakers know
exactly how much time they have. However, it is generally a good idea to build some extra time into the agenda,
knowing that some speakers will go longer than their allotted time.

During any downtime, you can lead cheers or play upbeat music to get people pumped and excited as the crowd grows.
You will need to choose a Master of Ceremonies (emcee) who is energetic, young, dynamic, and comfortable speaking in
front of crowds and ad-libbing, if necessary. This might be you or someone else that you choose. The emcee’s role is to
keep the event flowing and the crowd connected with what is happening. She will:

● Enthusiastically introduce the rally and open it up

● Introduce each speaker
○ Do this one at a time, between the speakers
● Announce action items
● Close rally

Sample Agenda
12:00 – Rally begins
12:07 – Emcee opens rally
12:10 – Speaker 1
12:15 – Speaker 2
12:20 – Speaker 3
12:24 – Speaker 4
12:28 – Speaker 5
12:32 – Speaker 6
12:35 – Speaker 7*
12:38 – Announce Action Items
12:41 – Close rally

*We suggest having 6-8 speakers.

VII. PROMOTING YOUR RALLY
Introduction
The announcement of Justice Anthony Kennedy’s retirement from the Supreme Court has been an incredibly hot topic
amongst pro-life activists nationwide and people are looking for something to do. These rallies, and the actions that
follow, are the perfect opportunity for people- they just need to know about it! You need to take advantage of every
network, connection, and relationship you have to get the word out. We’ve put together some tips and resources to
help you out.

Your promotion and communication should be almost constant between now and the date of your event. People need
to be reminded multiple times before they commit to going. Don’t rely on just sending out one or two emails. Follow up
with phone calls and talk to everyone you encounter. When you talk to people about the rally, ask them if they are
coming. When someone says to you “Yes, I will be there,” they are more likely to come because they have committed
out loud to you. Be sure to remind everyone the night before your rally. This is where having ambassadors can really
help. The more people you have emailing and calling, the better your turnout will be.

Promotion Tools
Flyers: Get flyers out to volunteers to hand out in churches, pro-life meetings, at community events, and anywhere else
you can find a like-minded group of people.

Social Media: Create a Facebook event for your rally as soon as you have the details confirmed. Invite all your local
friends and ask everyone to invite their friends. Be sure to put up as much information as possible on the event page.
Post frequent (though not too much) updates on the event page so that people can see it is active and are getting
regular reminders. By having more activity on the page, you show that this is an event with momentum and excitement.
We have also included a cover photo for your event page in the e-mail you received with this kit.

Churches: Connect with all the churches in your community (both Catholic and Christian) and ask them to help promote
the event. Send them flyers and bulletin announcements, and ask pastors to make announcements during church
services. The best way to do this is to have a member of the church ask, as they will have an easier time getting to the
pastor and navigating the church offices. Even if you don’t have a connection at a particular church, take time to call or
visit the church office and ask to speak to the pastor, or be connected to the Respect Life/Pro-Life Director for the
church.

Other Pro-Life Organizations: Connect with other pro-life organizations in your city and ask them to help promote the
event to their contacts and on social media. This works really well if they also have a representative speaking. Some pro-
life groups to look for include 40 Days for Life, Knights of Columbus, Silent No More, Sidewalk Advocates for Life,
Concerned Women for America, Right to Life, and Family Policy Councils.

Sample Tweets

● It’s time to confirm #AnotherGreatJustice #Justice4Life

● America deserve a solid Supreme Court justice like Brett Kavanaugh #Justice4Life
● Brett Kavanaugh willl be a fair-minded, independent justice #AnotherGreatJustice #Justice4Life
Sample Email
Below is a sample email you can use. This can be adjusted based on the specific situation in your state.

Subject: Rally to Support Supreme Court Nominee Brett Kavanaugh – Tuesday July 28

Join with us, Tuesday, July 28, 2015 at Noon, for a rally at [Senator’s name]’s Office in Charleston, WV

Dear [insert name],

Following the announcement of Anthony Kennedy’s retirement from the Supreme Court, thus freeing up a seat that could
go to a pro-life Justice, a fire has been ignited in the hearts of pro-life advocates across the country.

Justice Kennedy could generally be counted on to be a pro-abortion vote, which has made overturning Roe v. Wade an
insurmountable challenge - until now.

We need to show our Senators that we expect support for a Judge Brett Kavanaugh. A handful of senators have
expressed uncertainty as to whether they would support a Trump nominee for the Supreme Court. As the pro-life
generation and these senators’ constituents, it’s our job to show up and tell them what we want.

We are holding a rally in support of Supreme Court nominee Brett Kavanaugh in [Your City] - and we need YOU to join us.

Our rally will be from 12:00 pm to 1:00 pm, Saturday, August 11th meeting at [insert rally address, location, and other
relevant details].

This rally will be in conjunction with Students for Life of America and [list the names of any other organizations
partnering with you for your rally].

There will be more to come regarding ongoing prayer and witness.

For Life,
[your name]
VIII. MEDIA KIT
Introduction
Holding a #Justice4Life rally is awesome but getting media to show up makes sure that your message will be heard by a
far larger audience than just your rally participants. Accordingly, you need to make sure that the media are aware of
your rally, what you will be doing, and the time and date. It’s also important that they have a local person to contact
with questions.

Tips & Tricks

● Make your media list: Find your local ABC, NBC, CBS, and FOX news stations and look for their contact info on
the website for the news desk. You need an email to send your media advisory and a phone number to call to
make sure that they received it. For print media, look at your local newspaper’s website and see which reporter
writes about life issues or local government. If you can’t find the person, give the newspaper a call and ask
where to send information for your rally. Also look for your local radio news stations and send them the media
advisory.
● Send out the media advisory and follow up with phone calls: Send the media advisory to all the contacts on
your media list four or five days before the rally and follow up with phone calls to make sure it was received.
When calling the news stations, just make sure it is on their daybooks (their calendar). They won’t make a
decision about attending the rally until the morning of.
● Follow up: The day before the rally, call through your media list again and send the advisory as a reminder.
● Be available: Make sure you always have your phone on you during the days leading up to the rally and be
available to answer any questions. If you don’t know the answer to something and need help answering, email
Matt Lamb at Students for Life (mlamb@studentsforlife.org).
● Be prepared: Go over your talking points before the rally and be prepared to answer any questions at the event.
● Check media outlets for coverage: If you know a certain TV station showed up or the local newspaper came to
the rally, check that outlet’s website or station later in the day to see if they covered the rally.

Background Information

Students for Life is launching a targeted, six-state van tour to push Democrats and Republicans to support President
Trump’s nominee for the Supreme Court, as well as future pro-life federal judges and justices.

Students for Life will be asking incumbent Senators in North Dakota, Indiana, West Virginia, and Missouri, Alaska, and
Maine to support President Trump’s Supreme Court nominee. We will also be asking all Senate candidates in those
states to support future pro-life judicial nominees if they should be elected.

Senators were specifically asking to vote to confirm Judge Brett Kavanaugh for the Supreme Court are:

Heidi Heitkamp (ND)

Joe Donnelly (IN)
Joe Manchin (WV)
Claire McCaskill (MO)
Lisa Murkowski (AK)
Susan Collins (ME)

Sample Media Advisory

This media advisory can be customized for your rally and sent to local media (daybooks at local TV stations, radio
stations and newspapers) ahead of time. When you call the news stations, ask for the news desk and the email address
to send a daybook item.

*MEDIA ADVISORY*
PRO-LIFE RALLY TO CALL FOR SENATORIAL SUPPORT OF SUPREME COURT NOMINEE
It’s time to confirm another great Justice

WHAT: Local rally to take place calling for [Senator’s name]’s support of President Trump’s Supreme Court nominee,
Brett Kavanaugh. The retirement of Justice Anthony Kennedy leaves an open seat and an open opportunity to confirm a
Justice in the mold of the late Antonin Scalia. We all deserve a Justice who will listen to all sides of an argument and give
a fair hearing to an issue.

WHO: [List your speakers & their respective organizations]

WHERE: [Location & address]

WHEN: [Day, date, & time]

CONTACT: [Local contact & phone number]

IX. SAMPLE PRESS RELEASE
Pro-Life Groups To Rally In Support of Supreme Court Nominee

COLUMBUS, OH (08-10-2018)---

Pro-life groups in Columbus, OH will be rallying tomorrow, Saturday August 11th at 11 AM at Brandywine Park, 2901
Chimney Point Dr. in support of President Trump’s Supreme Court nominee, Brett Kavanaugh.

Organizer of the rally, Columbus Citizens for Life president Bob Smith, said, “This is a great opportunity to show our
support for Judge Brett Kavanaugh. We are calling on Senators Brown and Portman to vote ‘Yes’ to confirm Judge
Kavanaugh; he will be a fair-minded justice that respects the constitution.”

Other speakers include: [names of speakers & their respective organizations]

For more information, please contact: Columbus Citizens for Life at Columbusprolife@yahoo.com or at 111-999-5555.

Columbus Citizens for Life is a pro-life group in Columbus, Ohio.

X. AFTER THE RALLY

1. Make sure to send a write-up of how the event went as well as any photos and videos to
comms@studentsforlife.org. Remember when taking photos and videos to do so with the camera horizontal
(landscape).
2. When participating in political activism like this, it’s great to use the momentum from your event and send your
attendees away with an action item. A general rule of thumb for follow-up time is 24 hours. Send a thank-you
email or text to all attendees along with the information in this guide for how to contact their U.S. Senators.
3. Tweet at your U.S. Senators with photos and videos of the rally and ask your attendees to do the same. Social
media has become a powerful tool for public discourse; don’t underestimate it!