China Telecom: Telco exposure through IMS

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By Liang Hongsheng & Wang Dongling, China Telecom

In August 2012, China Telecom Fujian debuted its SkyEye service, the first of its kind
anywhere to leverage IP Multimedia Subsystem (IMS) architecture for mobile video
monitoring, through its flagship online outlet. Featuring plug-and-play functionality,
two-way intercom, phone alarm, and video playback, this innovative debut lays a
solid foundation for further ventures into the Internet of Things (IoT).
China Telecom Fujian (hereinafter referred to as Fujian Telecom) has been a pioneer
in the China Telecom family for years, having rolled out FTTx as early as 2009. IMS,
with its multimedia service advantages, falls in with this trend of replacing copper
with fiber at the access level. In 2011, the provincial operator commenced IMS rollout,
migrating some three million existing TDM subscribers to this new platform.
Challenges to embrace
With the growing popularity of smart terminals and mobile broadband (MBB),
subscriber demand for multimedia is increasing, so Fujian Telecom is naturally
racking its brains on how best to utilize IMS’s multimedia capabilities, including
video call, video sharing, and video conferencing.
However, as is usually the case with trailblazing, some bumps were hit along the way.
In the era of full-service operations, the enterprise market is a key battlefield. As
efficiency is often the difference between profit and loss, businesses have an urgent
need to integrate voice, video call, conferencing, and SMS. Until 2012, Fujian
Telecom relied on mature yet legacy (i.e., discrete) services for its enterprise
customers such as fixed telephony, broadband, circuit E1 leasing, and phone number
wholesale, without synergy or integration with their self-developed services for home
accounting, mobile office assistance (OA), and the like, and enterprises’ office
application systems. This disjointed nature put Fujian Telecom at risk of replacement,
creating an urgent need to incorporate IMS technology into the OA systems of its
business customers.
What’s more, with the convergence of IT and CT, subscriber service requirements are
becoming increasingly diversified and tailored, and they cannot be fully satiated by
operators and vendors alone. To stimulate/broaden cooperation in the industry chain,
operators need to expose their telco capabilities to third parties to create new value for
operators and benefit said parties; the question for Fujian Telecom was how.
Huawei entered the story here with its IMS-based CaaS solution, which had won out
over competing solutions with its ability to fully meet Fujian Telecom’s strategic
demands for open cooperation, plug-and-play functionality, carrier-grade service, and
easy integration.
Open up, please
To fulfill its plan to build an open business ecosystem via the IMS platform that
engages the participation of IT vendors and individual developers, Fujian Telecom
has implemented an over-the-top (OTT) service model that enables fast development
and delivery via easy-to-use application interfaces (APIs). It has also adopted a
flexible operational and business model to allow enterprise partners to provide
offerings over this platform.
Easy-to-use APIs
The idea of exposing telco services is not new. Both the Parlay and Parlay X API
schemes date back to 1998, when they were first proposed by the standardization
bodies. However, complex API requirements today set the bar for skills too high for
most developers, dampening their enthusiasm. With Huawei’s IMS platform,
easy-to-use APIs such as Say, Ask, Call, and Conference make life easier for Fujian
Telecom. The platform supports five mainstream web programming languages (Java,
PHP, Ruby, Python, and Groovy) so few in the developer community will feel left out,
while a broad base of OS support (iOS, Android, Windows, and Linux) for its
software development kit (SDK) enables the embedding of telco capabilities into
various smart terminals that support voice call, video call, video sharing, and video
conference functionality; this greatly lowers that aforementioned threshold, making
the overall development process quite a bit easier. For instance, it takes a mere single
line of code to play a voice file in a specified directory, and ten to attain corporate
switchboard functionality.
OTT-type service provisioning
Traditionally, the telco service introduction process has been quite tedious, from
service proposal to standard setup to vendor selection, operator testing, service testing,
pilot usage, and the deployment itself; this protracts the time to market (TTM) to a
year or more, putting telcos at a distinct disadvantage. With Huawei’s solution in
place, Fujian Telecom has greatly simplified the service provisioning process,
bringing TTM down to a more reasonable number.
Business model openness & flexibility
A good business model that benefits developers either in the short or long run is a
must if telcos are to compete. Fujian Telecom offers developers several cooperative
scenarios, including revenue sharing, commissioned development, and joint operation,
with up to 50% of service revenue available for these innovators.
Stepping into a new world
As 2012 began, so did Fujian Telecom’s exploration of IMS, and solid progress has
been made since.
Enriched IMS communication
Thanks to that aforementioned OS flexibility, developers and enterprises can now
embed Fujian Telecom’s SDK into smart terminals, cameras, and doorbell intercoms,
allowing multimedia communication to expand into the man-machine realm while
diversifying and populating IMS traffic channels.
The aforementioned SkyEye service includes bundles of mobile monitoring, SMS
alarm, voice alarm, video storage, and video playback, and has been successfully
applied in homes, shops, and tourist attractions, with user takeup expected to exceed
300,000 for 2013. Services from third parties, including an app for drivers where a
license plate number can be used to communicate with a car’s owner (whose parked
car might be in the way of yours), are now in trial usage at Fujian Telecom’s web
portal, while other personalized services such as voice messaging, multimedia video
alarm, and cloud-end secretary service will be available soon.
Reduced TTM
With its simplified service deployment flow, mature SDK, and easy-to-use API,
Fujian Telecom has seen its TTM for developers decrease dramatically, from months
to weeks; the aforementioned parking app came online in just two weeks, from
development to deployment, a speed worthy of OTT that lays a solid foundation for
Fujian Telecom’s upcoming service transformations.
Profitable enterprise partnership
Fujian Telecom has molded its IMS into an open cooperation platform with
enterprises locally, across the province, and even nationwide. Enterprises can
customize their office applications and products through integration of scenario-based
telco capabilities such as voice, video, and text to speech (TTS), making office work
more convenient while increasing product competitiveness. The operator’s IP camera
service partners (with whom the operator has a revenue-sharing agreement) embed
SDK into their cameras, enabling users to click an IP camera from a
smartphone-displayed list (via soft client) and view the video stream at any time.
During the China Cross-Straits Technology & Projects Fair 2012, Fujian Telecom’s
IMS platform attracted a large number of enterprise customers, with over ten inking
strategic agreements with the operator. Scores more, including Alibaba itself, have
entered into closer and deeper cooperation with the operator through IMS as well.
These efforts have kept Fujian Telecom from falling into the dumb pipe trap, and
should continue to for the foreseeable future, leaving the operator free to continue its
exploration and cooperation with the industry at large.
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