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Country name-Thailand

Thailand's 514,000 square kilometers lie in the middle of mainland Southeast Asia. The nation's axial position
influenced many aspects of Thailand's society and culture—it controls the only land route
from Asia to Malaysia and Singapore.

Land boundaries

 Total: 4,863 km
 Border countries: Myanmar 1,800 km, Cambodia 803 km, Laos 1,754 km, Malaysia 506 km

 Total: 3,219 km
Maritime claims

 territorial sea: 12 nmi (22.2 km; 13.8 mi)

 exclusive economic zone: 200 nmi (370.4 km; 230.2 mi)
 continental shelf: 20-m depth or to the depth of exploitation (1)


2. Tourist Spot-

1. Railay Beach: Krabi province is home to some of Thailand’s most famous beach destinations,
and Railay is the cream of the crop. Widely considered one of the best beaches in the
country,Raily delives on promises of white sand beachs, clear blue water, and feeling that you’ve
found a slice of paradise.

2. Koh Phi Phi: The Phi Phi Islands, also in Krabi, are one of Thailand's most popular resort
areas for a reason. Only Phi Phi Don is inhabited, with day trips available to the surrounding
islands. One of the fun spots on Koh Phi Phi is Monkey Beach, where you'll come face-to-face,
literally, with the namesake creatures

3. The Grand Palace, Bangkok: Thailand mainly involve frockling on a beach , cozying up to elephants
,and eating as much Massaman curry and tom ka gai as humanly possible. There is plenty to see in the
capital,grounds are a maze of royal halls,temples and ancient relics, the most important being wat phra
kaeo,temple of the Emerald Buddha.
4. Sunday Walking Street, Chiang Mai: Every Thailand visitor looks forward to cheap and
delicious food, and it can be found in abundance at Chiang Mai's Sunday Night Walking Street.
Vendors sell all kinds of treats: pad Thai, chicken satay, samosas, crab cakes, fried bananas,
sweet rotees, and fresh fruit shakes - often for less than $2 a piece.

5. Pai: Thailand’s reputation as a country of beautiful landscapes and friendly people is thanks largely to
the world-renowned southern beaches.

6. Khao Yai National Park: Elephants are revered in Thailand, and statues and paintings of them
can be seen everywhere you go. There are many tour groups and elephant camps throughout the
country allowing you to spend a day or more with the creatures, trekking through the jungle,
bathing them, and even getting to help out with their morning feedings.

7. Sukhothai Old City: This is a favorite stop for history buffs and photography enthusiasts, as
there are many lovely photo ops in this ancient capital of Thailand. Ruins of this old city still
stand proud despite enduring centuries of battle and exposure to the elements. Sukhothai's Old
City is a UNESCO World Heritage site, and much has been invested to restore and preserve one
of Thailand's most significant historical sites. Attractions here include many wats, which speak
to the country's long history of Buddhist devotion. Each structure tells its own story of the old
society, with relics and influences from other ancient civilizations appearing in the design of

8. Historic City of Ayutthaya: Ayutthaya presents a glimpse into the glory of ancient Thailand,
where visitors can wander the haunting but romantic ruins of the former capital. After the
Sukhothai period, the city was the most important in Thailand, and the old palaces and temples
stand as a testament to this.

9. Doi Suthep: Perhaps the best-known wat in Chiang Mai sits atop Doi Suthep, a mountain
overlooking Thailand's northern rose of a city.

10. Floating Markets: A visit to one of the floating markets is a fun way to do some shopping
and eating while supporting local vendors and observing local commerce in action. Some do
seem to cater more to the tourist crowds than to be part of the fabric of local Thais' daily lives,
but there are others that make for a nice authentic travel experience.(2)


3.Environment(climate)-(3) Thailand’s climate is tropical with a mean annual temperature of

28°C and high humidity. There are three distinct seasons – the hot season from March to May,
the cool season from November to February and the rainy season from about June to October.(3)
Rain- In Bangkok, Phuket and Chiang Mai, it rains very frequently (almost every day) during
the rainy season, though it rarely rains all day. Storms in this part of the world can be intense,
with very heavy downpours, loud thunder and lots of lightning. Downpours typically occur in
the late afternoon or early evening, though it does sometimes rain in the morning, too. Even
when it isn’t raining, skies are often overcast and the air can be very humid.(4)

Temperature:(4) Thailand's tropical climate is characterised by high temperatures and humidity

throughout the year. April and May feature the hottest temperatures while the weather in June sees
the monsoon pattern bringing heavy rain through to October.

November to February is the best time to visit Thailand as the weather is relatively mild and sunny
with humidity levels dropping and temperatures cooling from the North East breeze. Thailand's
average climate ranges from 30°C at its lowest in December and up to 36°C from January to April.
Rainfall generally averages from 5mm in December to 300mm in September in central parts of
Thailand. (5)


Political and legal analysis: Joint ventures are permitted under Thai law however some
restrictions apply in doing business in Thailand. Some of these restrictions follow:

– “All nationalities may travel to and throughout Thailand. Some nationalities must obtain a visa
prior to visiting Thailand. Tourists from 43 countries (including Australia) may enter without a
visa for 30 days” (Tilleke and Gibbins, 2009, page 7)

-“In cases where it is necessary for economic stability, public interest, public health, national
security, peace and order, or good morals of the people, or for any other interests of the
Kingdom, the Importation and Exportation Act empowers the Ministry of Commerce to issue
ministerial regulations or notifications requiring that certain goods be subject to restrictions for
export. Depending on the goods, restrictions vary, from strict prohibition, requirement of
licenses, specifications control, special fees, to quality control. Restrictions are generally limited
to indigenous agricultural products, cultural and religious items, rare species of native flora and
fauna, endangered wildlife, fruits, and seafood. This is generally limited to the requirement that
the domestic market must be served first before any surplus goods are exported” (Tilleke and
Gibbins, 2009, page 26)

-“A foreigner wishing to conduct business in Thailand is subject to the Foreign Business Act.
Export of all types of goods is permitted to be conducted by a foreigner. A foreigner cannot
import goods for sale, either retail or wholesale, as a trading company unless the company has
been granted permission by the Ministry of Commerce or its capitalization is not less than THB
100 million. However, a foreigner may import raw materials and machinery to manufacture
products which are not covered under the Foreign Business Act” (Tilleke and Gibbins, 2009,
page 26)

-“The Thai government might seek to participate in the ownership or operation of a business
entity. It depends on the nature of the business Under the Foreign Business Act, the Minister of
Commerce can regulate the operation of certain aspects of a permit holder’s business such as the
ratio of capital to loans, funds brought in from overseas, the ratio of capital of Thais to that of
aliens in the business, and the ratio of Thais to alien persons responsible for the management of
the business” (Tilleke and Gibbins, 2009, page 34)

The current government officials are:

Chief of State- King Bhumibol Adulyadej
Prime Minister- Abhisit Vejjajiva
Minister of Foreign Affairs- Kasit Piromya

4.Social life: There are 67.0 million people on record in Thailand

Religion- (5) Buddhist

“Buddhists believe that life does not begin with birth and end with death, but rather that every
person has several lives based upon the lessons of life not yet learned and acts committed
(karma) in previous lives” (Thailand – Thai Language, Culture, Customs and Etiquette).(6)


 Food habit-(6) It's not entirely true if you've heard that Thai people tend to eat all day. Generally,
they eat three main meals a day just like the rest of the world, but they have a habit of 'gin len'
('snacking') between meals. ...
 Kaeng Khieo Wan Kai. ...
 Mango & Sticky Rice. ...
 Moo Satay. ...
 Pad Kaprao. ...
 Pad Thai. ...
 Som Tum. ...
 Tom Yum Goong.(7)

5.Economic factors-(7)

GDP (2010 prelim.): $317 billion.

Annual GDP growth rate (2010 prelim.): 7.8%.
Inflation rates (2010): 3.3% and 0.9% (excluding energy and food prices).
Per capital income (2010 prelim.): $4,716.
Unemployment rate (2010 prelim.): 1.0% of total labour force.
Natural resources: Tin, rubber, natural gas, tungsten, tantalum, timber, lead, fish, gypsum,
lignite, fluorite.
Australia’s GDP in 2009 was $924.843 billion AUD and grew only 0.4% in 2010 and the
inflation rate in 2010 was 2.6459%

These economical factors make our business opportunity seem to be a positive outcome in
making our business more successful. Thailand’s economy is expanding and business
opportunities are at higher demand. Cheaper labour costs and natural resources will make
business more efficient and easier to begin business. (8)


Main profession-(8) From the early 20th century to the end of World War II, Siam's economy
gradually became globalized. Major entrepreneurs were ethnic Chinese who became Siamese
nationals. Exports of agricultural products (especially rice) were very important and Thailand has
been among the top rice exporters in the world.(9)


Literacy Rate - (9) In 2015, adult literacy rate for Thailand was 94 %. Though Thailand adult
literacy rate fluctuated substantially in recent years, it tended to increase through 2000 - 2015
period ending at 94 % in 2015.
Adult (15+) literacy rate (%). Total is the percentage of the population age 15 and above who
can, with understanding, read and write a short, simple statement on their everyday life.
Generally, ‘literacy’ also encompasses ‘numeracy’, the ability to make simple arithmetic
calculations. This indicator is calculated by dividing the number of literates aged 15 years and
over by the corresponding age group population and multiplying the result by 100.(10)


Tourism policy-(10)1
Tourism Authority of Thailand or TAT (formerly named the Tourist Organization of Thailand or
T.O.T.), established in 1959, have played crucial role in tourism development in Thailand more
than 52 years.

TAT authority and responsibility are

1. Promoting tourism and tourism industry, as well as occupations of Thai citizens in the tourism
2. Propagating Thailandʼs natural beauty, archaeological site, antiquities, history, art, culture,
sports, and evolution of techniques to others for travelling.
3. Providing convenience and safety to travelers.(11)