IDEOSPHERE

3-2-1 Client Approach

 3
3 Trends
Trends
- Emergence of the cloud/Cloud
Wars – This is very India specific.
While the race to the cloud has
been popular in North America and
Europe, India has witnessed its
growth only in the last year and the
trend is to continue. AWS, Oracle,
Microsoft Azure, Google Cloud and
Alibaba are all racing each other to
get a chunk of the Indian tech
industry.
- Supply-demand gap of data
professionals – This is a problem
faced worldwide. While there has
been a huge demand for skilled
data professionals, the supply has
been low. Hence, data platforms
are being designed to reduce its
dependence on humans.
- Data is the new oil – Data has
become the commodity of choice
for enterprises. They have realised
the potential of data in each and
every sector of the company. Also,
with the penetration of internet
and the rise of smart phones, the
sudden boom in user-generated
data has led enterprise competing
to get a chunk of the same.
Qubole
2
Opportunities
- Data driven culture and Automation
(Brand + Industry) -  Enterprises
irrespective of industry are turning to data
to be more competitive, increase marketing
1
efficiency, speed conversations, sales, and
Goal
profitability, and offer better customer
experiences. Also, to reduce the
Qubole C+ - Create a strong base of Qubole
dependency on humans in the data
evangelist across industries through a
platforms, enterprises are looking at
series of outreaches and events –
automation in its operation to optimise and
Skills development program – Start
streamline resources. Qubole has jumped in
young. Target college students and
the bandwagon by creating industry’s first
budding data professionals to keep them
automated data platform and had been
abreast with data engineering
promoting the need for democratisation of
technologies.
data within an enterprise through DataOps
Careers – Employer branding in colleges
to create a truly data driven society.
Industry – Promote and evangelise about
- CTO/CIO Upliftment – Due to the rise of
Qubole through its participation in
tech driven companies, the role of the
external industry events.
CTO/CIO has emerged as one of the key
DataOps – Case studies on how
decision makers within the company.
enterprises have been able to better
Hence, any platform to reach out to mid
themselves through democratisation of
and senior level data professionals to feed
data.
them messages about data driven culture,
Events – Internal propriety events such as
automation, newer technologies globally is
Drink & Learns, CXO Round Tables and
an opportunity for Qubole to promote its
cobranded events such as webinars.
brand.

3
3 Trends
Trends
- Proactive healthcare –
healthcare providers are moving
towards a proactive delivery
model from a reactive one.
Clinicians are looking for red
flags well ahead and treating
patients.
- Bring healthcare at the
comfort of your home – Home
healthcare has been the buzz
internationally and its catching
up in India as well. People want
healthcare to be delivered at its
doorstep.
- Implementation of
technologies such as ML, AI and
predictive analysis – Through
implementation of the cloud in
healthcare, medical
professionals are being able to
generate patient data to store
and analyse data to bring about
newer treatment models.
2
Opportunities
- Electronic Medical Records – The
industry is moving towards digitised
medical records for patients to help
them get treated irrespective of his or
her place of diagnosis. With the right
kind of historic data, clinicians are
better equipped to treat patients.
- Remote Healthcare – With the
emergence of stable internet
connectivity, cloud based medical
devices are being able to collect and
stream patient data to doctors and they
are being diagnosed remotely.
Opportunities lie in the hub and spoke
healthcare delivery model where
primary healthcare centres are in the
metro cities and secondary/tertiary
healthcare centres are set up in semi-
urban and rural areas to mitigate the
heavy dependency in primary centres.
Remote healthcare will also be crucial
in the home healthcare segment.
Stasis
1
Goal
Continuous Care of patients – patients
should be continuously cared for when they
are being treated. Such is not the case
currently, where nurses manually monitor
most beds. To provide continuous care,
doctors should be getting patient data
continuously. In this campaign, the
message of continuous monitoring of
patients and its need for a proactive
healthcare delivery model will be driven
through media stories. Messages will be
segregated based on the two stakeholders –
caregivers and care receivers. Messages that
should reach the care givers include –
streamlining and optimisation of resources,
quicker treatment of patients, reduced
cases of code blue, etc. While the messaging
for care receivers include – reduction in
healthcare costs and increased patient
safety. 
 Champs Fleur
3

3 Trends
Trends

- Customers who stay

ahead of the curve. 2
They are trend setters Opportunities
just like the brand
- Seasonal design - Relationship building
trends and timely with décor specialists
relevance changes the across industries
packaging and (wedding, interiors,
arrangement  of the stores etc) 
product - Match personality with 1
- Celeb gifting the colour of the rose- Goal
culture-Finding your Which Champs Fleur are
Kim Kardashian you? And execute it with Long term relationship
the help of Condé Nast with top 5 decor
(Vogue, Condé Nast specialists 
Traveller, and
Architecture Digest)
 Propaganda
3 Trends India
3 Trends
- Tech expanding
horizons of brand 2
storytelling Opportunities
- Immersive consumer
engagement - Pop culture engine
- Pop culture references  which will help us in
identifying the right pop
cultural references,
storytelling, and unique
brand placement. Hence, 1 
delivering relevant Goal
content 
- Tech led consumer
- Developing content
immersion like virtual
realty set up for a travel assets (Virtual reality,
brand or introduce the Artificial Intelligence,
same as part of industry Machine Learning,
specific awards  Block chain, and
Programmatic)

3 Trends
3 Trends
1. Enhanced Mobility- These days
people are constantly on-the-go and
since phones are now a necessity,
mobile accessories are an important
market that is growing
2. Omnipresent and Un-comprisable
Entertainment- 24/7 best in-class
entertainment anywhere
3. Smart Integration of Personal
Assistant- Consumers can choose
between Alexa and Google Assistant
and they are being added to more
products to make them “smart”
Anker
Innovations
2
Opportunities
1. Visual
Storytelling/Entertainment- .
Consumers have always been AV
oriented but now they can go from
personal viewing on smaller
devices to being able to project
content anywhere, at any time 
2. Easier Living- With smart homes
coming up and technological
advancements affecting every
sphere, Eufy products enable 1 
consumers relax  while the Goal
products do the work
3. New Lifeline for the Digital 1. Bring a Eufy Home- Promotion to
Native- Anker’s consumer integrate Eufy devices into people’s
audience is a part of the digital home lives for convenience and ease.
native generation that has grown 2. Property/Hotels/Co-working- Can
up with mobile devices. By implement Anker/Eufy products in
providing accessory devices for the these spaces. If placed in Executive
prolongment and enhancement of rooms and suits in hotels, the crème
a mobile’s experience, it proves to de la crème will promote these
become a lifeline.  products
 Chrysalis
3

3 Trends
Trends

1) Tech Based Learning using

Virtual reality- Education has
already started becoming digital
with multiple E-Learning
2
platforms /Digitisation of
Opportunities
Classrooms. Finding ways to
enhance and incorporate
1) Collaborative Partnerships-
 teaching/learning through VR
Tieing up with fellowships that
2)Experimental
have access to schools/teachers
Learning/Outcome based learning:
like Teach for India/Azim
 A Curriculum that inclusive of
premji foundation that focus on
creative and innovative methods
education every child.
that improve instructional
2) Partnering with the Digital
delivery for teachers while
India campaign that is actively 1
focusing on the overall
working towards improving Goal
learning/development of the
India's online infrastructure 1) Creating content assets  to
student as opposed to traditional
and internet accessibility. establish the need for change in
methods.
3) More Parental Involvement: curriculum/how we look at
Creating curriculum/innovative education. (A digital
teaching methods that will equip campaign/experiment using both
the parents with the right skills to the traditional curriculum vs
help their children learn. Curriculum offered by Chrysalis-
https://www.youtube.com/watch?
v=MaqPOIB5pL0   /
https://www.youtube.com/watch?
v=csGflRMFX9o, Similar to these).
 Karadi
Path
3

3 Trends
Trends

1)English becoming a Global

connector
2)Regional connect with tech
based learning (Digital/VR) -
2
Education has already started
Opportunities
becoming digital with multiple E-
1) Collaborative Partnerships-
Learning platforms /Digitisation
(a)Tie ups with other education
of Classrooms. Finding ways to
based companies that heavily
enhance and incorporate
depend on english as the
teaching/learning through VR
medium of                                        
3)More Parental involvement -
                   instruction.
Creating curriculum/innovative
(Chrysalis/Xseed)
teaching methods that will equip
                                           (b)Tieing
the parents with the right skills to
up with fellowships that have
help their children learn. 1
access to schools/teachers like
Goal
Teach for India/Azim premji      
                            1)Creating content assets with
foundation that focus on regional
education for every  child.           connects/inclusiveness to
                         highlight the importance of
2) Partnering with the Digital learning english
India campaign that is actively (https://www.youtube.com/wat
working towards improving ch?v=Dp5QNsKwt2c)
India's online infrastructure
and internet accessibility.
(Regional connect)
 Karadi
Tales
3

3 Trends
Trends

1) Interactive storytelling
kits that will make reading
more fun for both the child 2
and parent (Bonding) Opportunities
2) Immersive storytelling
(Virtual reality) 1) Re-telling of classics
3) Strong focus on with alternative
Inclusive themes that have narratives/endings
both 2)To bring light to more
Regional/International sensitive themes like
connect this will help with bullying/consent/sex/ge 1
understanding cultural nder and more that can Goal
diversity (Folktales/ also be distributed in
Fantasy /Value centric schools through Creating an immersive
stories- Kindness/Sharing, storybooks/storytelling. storytelling property
Characters from different similar to Goodnight
cultures) stories for rebel girls.