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The Making of The Attraction Code
An Interview with DiClassified Trainer, Brian Pettit
Zach B: What’s the purpose of this report? Brian Pettit: Well, since we announced that we would be releasing a new book called “The Attraction Code” we have been getting somewhat overwhelmed with emails from our readers asking all kinds of questions. Instead of answering all of those individually, we thought we’d just answer them all in this interview and clear up a lot of the myths and rumors that surround “The Code.”
Z: Let’s start at the beginning. How did you meet Vin? BP: I met Vin in the middle of 2006 after stumbling onto some of his writing online. I took Vin’s bootcamp two weeks later because his writing stressed fast, powerful escalation - without having to change one’s personality. That was precisely what I wanted.
http://w w w . A t t r a c t i o n C o d e B o o k . c o m
impressed I was impressed by how unimpressive he was. He was approaching and escalating with the most beautiful women in the venues with what looked like zero-effort. Z: That’s Great. But he’s a great coach and made everything really easy. It just cuts right to the point. doesn’t ask you to be someone you’re not. I know that sounds strange. that’s exactly what I learned how to do. it was intimidating because I was worried I wouldn’t be able to hang at his level. and he mentioned that before he hired you. they’re fun guys and we had a blast together .And that weekend. EASY.. That’s gonna be our word of the day here. how can I put this… He impressed me in one really specific way. 2| http://w w w . A t t r a c t i o n C o d e B o o k . so much better than everyone else.but when I saw Vin in the field. you almost worked for another company? BP: Yeah I in talks with competitor removed about becoming a coach. At first.. and produces marvelous results with clients. What did you see? BP: Okay. I was really excited to work with them. c o m . I knew I HAD to work with him. . I’m not saying Vin is like. it’s just that I prefer his style. It was incredible. Z: I was speaking with Vin earlier. so let me explain.
but they were more principles than scripted routines. but to a degree that was much deeper than what these women were used to. He had structures and tools that he used. because he just didn’t strike me as animated or entertaining. he used a specific “tool” which would make a woman attracted in a situation where he had accidentally upset her. So when I first met him. Z: Ouch. I eventually learned that what Vin was doing was communicating specific “cues” to women and they responded by both becoming attracted and complying with his escalations. He wasn’t using techniques. relaxed. no gimmicks or clever routines. It’s really hard to get a rise out of him. It wasn’t a script. it was a structure d principle that you could fill in with structured your own words. but he wasn’t born that way. your own style. Now Vin is an extremely laid back guy. and he was. small-framed. and I was very determined to figure out what it was. You use your natural personality to “cue” a woman to feel attracted to you. And let me say one other thing. That’s harsh. but… I’m interested to know more about what he was doing exactly. c o m . 3| http://w w w .I mean he was calm. For example. A t t r a c t i o n C o d e B o o k . And that just shows you where my head was at back then – I thought pickup was this big fancy show! He looked like a natural. Well I knew something else was happening beyond my awareness. . He was just being himself. on the first day. . I figured he had some smooth tricks up his sleeve. and gooddefinitely not what I’d consider good -looking. Vin is shorter than average. no “show” whatsoever.
analyzing. and the words they are saying don’t really matter. 4| http://w w w . We had been coaching the DiClassified Drills program for over a year. and if you shift your focus to internalizing these. discovering and ultimately ‘cracking’ the Attraction Code. This is the realization that spawned the Attraction Code. as well as their belief system. In the fall of 2007. c o m . and had spent a lot of time learning. a person would experience dramatic shifts in their consciousness. A t t r a c t i o n C o d e B o o k . Mindsets and beliefs are the underlying “juice” behind what he does. I knew it would be a monumental challenge. He kept referring to this concept as the “Bootcamp in a Book”. What makes the Attraction Code so different is that it goes beyond techniques. I was thrilled by this concept since nothing like that really existed. that just by reading it.Naturally Attractive men use behavioral cues to communicate to women on a different level. but often don’t lead to lasting success. Techniques may work in the short term. you will create and utilize your own techniques that are 100% congruent with your personality. Vin mentioned to me that he had been thinking of writing a book. Can you expand on that? BP: Sure. but hey. and applying Vin’s ideas for myself. most worthwhile pursuits in life are. Z: I understand you played a pretty big part in researching.
my main job as a trainer is to give tons and tons of feedback to students. we put just as much effort into developing a “student feedback” system. You see. I had been running his DiClassified Drills Bootcamp for nearly a year. our students were getting amazing results. One thing was for sure. which went beyond traditional “knowledge”. BP: Well. State. And with each new bootcamp or private client I trained. The feedback system is called the FSE (Focus. A t t r a c t i o n C o d e B o o k . we’d be light years ahead of everyone else. it became a little clearer where this was all was headed. and I focused on how to do that to the best of my ability.As chance would have it. 5| http://w w w . FAST…and they were developing a very noticeable improvement in their presence by the end of the bootcamp. Expression) it’s and it’s the exact same feedback system we use in our Drills 2. Vin told me about his book idea at the same time that I had a profound breakthrough of my own.0 Bootcamps. We learned TONS of new stuff and reached new levels of awareness. if instead of coming up with yet another “pick-up” system. And I did that almost every weekend. So that’s what I did. I knew that as a company. Z: I’m all ears man. c o m . Keep talkin’.
Vin was giving me a brief overview of the FSE. own. and is such an intelligent guy. feeling. Tell me more about how this plays a role in The Attraction Code. I helped Vin design a book that would guide an inner shift. from Vin’s teachings. Using Vin as the model of a man who can spark attraction faster than I have ever seen. My point is that the guy understands pickup and seduction on a level much higher than which most of us are used to thinking… how the f@#& do you put that in a book? f@#& So. It’s revolutionary. it would be like every other book out there. and using the FSE feedback system. needless to say. Well. I began to review my own personal journals that I kept while training with Vin and began to sort through them. But the problem is that this guy has so much experience. Let me point something out – anyone who’s ever analyzed the DiClassified System for a little while will soon see that it is a structure without structure it is a both linear and non-linear and structure. I had to find the elements. levels. and acting in an attractive way. and combine them with my own dramatic transformation that I had experienced personally. If I just told the reader what to do. c o m .Z: Yeah it’s really great. with a new set of beliefs. each level can be understood on its own or also in terms of the other levels I can’t get into that too much right now. Plus it would end up being 500 pages long. his knowledge goes WAY beyond what he can put into words. We decided that the reader would have to be forced to see the world through new eyes. the traditional methods of writing a book wouldn’t apply here. This is no flaw on his part. A t t r a c t i o n C o d e B o o k . so that the guy would be thinking. without compromising his natural personality. the all-pervasive principles behind what he was doing. 6| http://w w w . non-linear.
So I had an idea. I get chills when I think about this. A t t r a c t i o n C o d e B o o k . word . I felt overwhelmed. I printed out all of my old journals I accumulated from both my private training with Vin as well as the personal journal entries I had been making for the past year and a half from working with students on DiClassified Drills. Code. word-forSometimes.for-word. Now this is very exciting. I realized that the FSE feedback system was causing my students to have the same exact realizations that I had written down in my journals.a book which taught you Vin’s method… But then I realized that all of the most successful clients adapted their OWN style of pick-up while on bootcamp. It wasn’t just Vin’s Code.Z: What was the creative process like between you and Vin? BP: I can’t lie. It was The Code . I thought I had cracked Vin’s code. No one had ever done anything like this before. Originally. Charged up on Red Bull and adrenaline. 7| http://w w w . that’s what we thought the book would be . c o m . It was like something out of a movie – I déjàgot a total sense of déjà-vu. and jotting down any commonalities I could find between the students that got the VERY MOST success out of the bootcamps. I started taking notes.
absolute naturals Z: So why has no one ever figured out the Attraction Code yet? BP: Well a lot of people have. anywhere. He started out like everyone else. and then came back and just posted Lay Report after Lay Report.It could be applied by anyone. A t t r a c t i o n C o d e B o o k . ask supposed “experts” for advice. whether they could afford a bootcamp or not. and how his life is completely different now. Guys will read and write post after post. and each one was more simple and smooth than the one previous. disappeared for a while. 8| http://w w w . And then some of these guys “get it. but either they can’t articulate it or they are not talking about it. This is very common for ex-students of mine. he’ll thank me. there’s an interesting phenomenon that occurs in the pickup community. and that’s the last I ’ll I’ll ever hear from him. they seem to disappear off the face of the earth. It’s just too hard to look back once everything clicks for you. And then I’ll get a short email saying how easy everything is. etc. Now I followed this guy because I identified with him through his writing. Then for awhile. c o m . buy products. I actually remember a guy who posted in our forum for a brief period.” Then no one hears from them again. See. I will get a couple emails after a bootcamp. and make dramatic changes to their mindsets and belief system and in essence become absolute naturals with women. And then… it all stopped. I don’t think this is selfishness on anyone’s part.
You will see that the Attraction Code is already inside you. which will lead to positive reinforcement. easier. I don’t think this is due to a lack of intelligence. Z: So what’s the format of the book? BP: The Attraction Code is about making inner shifts in the real world. but you will also sleep with the girl and create a very powerful relationship with her. This solidifies and internalizes your improvement permanently.This may sound like a bold statement. 9| http://w w w . Most PUAs focus on looking good for the first 10 minutes of the set. Sex will be more passionate and exciting. Quite the contrary – it’s clear that most of the PUA’s out there are really intelligent guys. They only focus on openers and storytelling. What will actually happen is that you will feel like you are being yourself. You will escalate without miscalibration or having to over-analyze. The Attraction Code is based on the assumption that you will not only get attention early on. but ignore what happens next. But they are looking in the wrong place. but to my knowledge. You will never go back to the old way once you see how much more powerful this approach to dealing with women is. A t t r a c t i o n C o d e B o o k . yourself. so they apply their energy in less than optimum ways. and more fun. And your relationships will be healthier and more satisfying. no one has broken attraction down in such an easy and instantly applicable way. c o m . Your interactions will be smoother.
That stuff can hurt attraction. it shows that you are scared of her. our family. and eliminate any personas you may have. I mean bad breath will hurt. or doing some kind of tactical maneuvers to make her like you. A t t r a c t i o n C o d e B o o k . But when you wear a mask with a woman. much?” and if so. c o m . and you are ashamed of who you really are. attraction. Unfortunately. and instantly lose any initial attraction she felt for you. she will see this. Z: You keep talking about personas. how much?” Now we all put on masks from time to time – with our boss. thing: “Does persona. Women actually screen men on one thing: “Does he have a perso na. What they don’t seem to realize is that women can tell when you are saying something that doesn’t truly come from you. other companies actually teach guys to have personas personas. mean? What does that BP: The persona is THE killer of attraction. If you are using a script of routines. Z: Can you give examples? 10 | http://w w w . But personas KILL attracti on. Not only that.Our book will give you a simple structure that you can apply right away to cultivate your naturally attractive personality. but it also can convey that you have bad intentions with her. etc. or having dog hair on your jacket if she’s allergic.
flirting means having fun with a little push-pull dynamic… But there’s no need to ignore a woman. but a guy can also be using magic tricks and made-up stories to impress her. A common persona can be when guys get drunk and present an exaggerated tough-guy image. The way to impress a woman is by not trying to impress her. The problem with this is that it stems from the mindset that you have to impress her. and it is the number one killer of attraction.BP: A persona can express itself as smiling too much because you are nervous. This may sound paradoxical.” A man should be proactive and take the lead. when it’s far more effective to pay attention to her for the right reasons And those reasons are not reasons. And he should notice signals and act on them. different from your true. he is leading and going for what he wants. and my (least) favorite. as if they are waiting for some imaginary “green light. because it is so incredibly unnecessary. This is laughable. but it is easily understood through the attraction code. A t t r a c t i o n C o d e B o o k . by pretending they are not actually into a woman. she can tell if you are faking – she’s used to it. Another clever way that guys use personas to pickup women is by manipulating their perceived value. is guys waiting for girls to make the first move. Here’s the bottom-line. One way this “technique” is used is when guys try to use false disinterest. masculine desires! Finally. and women LOVE THIS. having a persona means presenting a false personality. Either way. True. c o m . and believe me. Z: 11 | So what should guys expect after reading this book? http://w w w .
We want guys to have an easy way to be their true selves with women. Brian Pettit is a DiClassified Trainer. A t t r a c t i o n C o d e B o o k . The Attraction Code can be obtained at http://www. So where does a guy start? What is truly attractive is a man who is himself completely. He is selfcontrolled. He doesn’t try to please or manipulate others.com. they will naturally attract women they meet. When you are lacking these very vital elements. self-guided. they want to have more sex. http://www. they want to meet more women. and to achieve their potential as men.” It’s actually true! It’s just that no one seems to know what it really means.AttractionCodeBook. but paradoxically. “just be your self. and they want to have better girlfriends. to feel happier. When they do that. It’s true.VinDiCarlo. You can learn more about the company and live training opportunities at http://www. and self-validated.BP: I think a lot of guys get into this “pickup stuff” for one real reason. c o m .VinDiCarlo. But I think underlying all of this is the desire to feel better about them selves. is the exact time you will have a persona. it’s also the means to being better with women. You know that old dating advice.com 12 | http://w w w . and enjoys being who he is. That’s the ultimate goal of all this. working under the learn “Godfather of Natural Game” Vin DiCarlo.com. We break that down for you and put you in the driver’s seat.
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