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Redwood City, CA


Pei Zheng

• SPSS, SAS, Working knowledge of SQL • Usability testing, contextual inquiry, focus group, survey
• Regressions, t-test, anova, chi-square • Sktech, Figma, persona, user journey, workflow, wireframe

2016.5 – PRESENT
Mix-Methods UX Researcher / Freelance, Redwood City, CA
• Lead insight-driven strategic ideation and evaluative validation research with wide range of mixed methods.
• Help product team as empathic thinker to Identify user pain points, emotions and frustrations to synthesize
user need using contextual inquiry, interview, survey, content analysis, usability testing.
• Proactively communicate research findings using workflow, persona, user journey, experience map, etc.
• Work with cross-functional teams and deliver rapid and effective with design/redesign recommendations.
• Work end-to-end on research projects on Agile process for early startups and individual app designers.
Researcher Assistant (contractor)/ Google Nest, Sunnyvale, CA
• Assist with usability testing of Google Nest’s motion detectors to improve the user experience. Ends 7/27.
2016.8 – PRESENT
Assistant Professor / Ithaca College, Ithaca, NY
• Teach and conduct research on social media use and media effects using quantitative methods such as
survey, content analysis, network analysis, and qualitative methods such as interview, field study.
• Collect data using Qualtrics, Google form, Deliver research findings with data visualization, infographics, etc.
2015.12 – 2016.3
UX Specialist Intern/ United Nations Headquarters, New York
• Provide actionable insights to redesign Security Sector Reform Unit website; Developed content strategies
to increase internal and external visibility within Department of Peacekeeping Operations.
2012.9 – 2015.5
Researcher / University of Texas-Austin, Austin, TX
• Survey design and distribute in Qualtrics; quantitative data analysis using statistical models in SPSS. Content
analysis and automated topic modeling of social media content, social network analysis.
• Adopt survey and content analysis to study user behavior such as social media news use, engagement and
incivility. Statistic modeling includes regressions, anova, t-tests, chi-square.
• Decision making based on quantitative data. Visualize and communicate research findings.

05 2016
PhD in Communication / University of Texas-Austin, Austin TX
07 2012
Mphil in Communication/ Chinese University of Hong Kong, Hong Kong
07 2010
BA in Journalism/ Tsinghua University, Beijing, China